BUSINESS PROPOSAL REPORT
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2&(34 56 75824829 EXECUTIVE SUMMARY
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PROPOSAL INTRODUCTION
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THE MARKETING MIX (7Ps)
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BUSINESS PLANNING
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SUMMARY
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SWOT ANALYSIS
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BIBLIOGRAPHY & LIST OF IMAGES
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RA PETITE Executive Summary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addition, only 50% of respondents felt that there’s a insufcent range of styles available in petite and 22.6% $0);,(,# P)"1,-+1,)J5 Q"(,"3,( HG5GN $88 $4(,,# -.$- 7,-+-, *8"-.+04 *"'8# /, 1"(, 2$).+"0 2"(;$(#5 Therefore, we feel that it is also important to cater to shorter women in clothes with a sufcient range of )-%8,) )" -.$- -.,% *$0 $8)" 2,,8 ,17";,(,# $0# 2$).+"0$/8, +0 -.,+( ,3,(%#$% 8+2,5 @, $(, $0 +0-,(0$-+"0$88% >0";0 ,)-$/8+).,# /($0# 8,$#+04 -., ;"(8# "2 $--($*-+3, $0# $22"(#$/8, 2$).+"0 ;+-. "3,( D=EEE )-"(,) $*(")) RH 1$(>,-)5 @, 4(,$-8% 3$8', "'( *')-"1,() $0# %"'( 2,,#/$*>5 @+-. "'( '0+S', /')+0,)) 1"#,8= extensive infrastructure and retail networks... we can promise you that we are fully qualied and dedicated to provide customers 5’3” and under better tting fashion that they cannot get before. 5
6
ZARA PETITE
The Proposa Proposall
7
Proposal Introduction C'( *'((,0- 7("/8,1 +) -.$- -., 7,-+-, 1$(>,- 2,,8) 8,2- "'- $0# -.$- -.,% $(, /,+04 -(,$-,# $) $0 afterthought. Considering that the fashion industry is taking signicant steps towards other gaps such $) 4,0#,( 0,'-($8 2$).+"0 $0# -., 78')9)+:, 1$(>,-= ;.% +) -.,(, 8+--8, /,+04 )$+# $/"'- 7,-+-,)T 60 -., 2$).+"0 +0#')-(%= 1$0% /($0#) *$-,4"(+), 7,-+-, ;"1,0 ;." $(, IJKL UFHE*1V $0# '0#,(5 C'( primary research conducted in October 2017 justies that there is a gap in the market. With a total of HD (,)7"0#,0-) U@"1,0 IJKL WFHE*1X $0# '0#,(V .$3, ,Y7(,)),# #+))$-+)2$*-+"0 ;+-. 7,-+-, *8"-.+045 Several factors being within t and size to lack of sufcient range and styles offered. This small group "2 7$(-+*+7$0-) +) $0 +0#+*$-+"0 "2 -., 7,-+-, 1$(>,- $) $ ;."8,5 Z"">+04 $- -., /+44,( 7+*-'(,= (,),$(*. *8$+1) -.$- -., $3,($4, .,+4.- 2"( ;"1,0 $("'0# -., ;"(8# is considered 5’3” (AverageHeight.Co, 2016). If we look specically into countries separately, the $3,($4, 2,1$8, .,+4.- +0 -., [0+-,# \-$-,) "2 ]1,(+*$ +) IJ^L $0# -., [0+-,# _+04#"1 IJ^5^L5 `($:+8 $0# <.+8,J) 2,1$8, $3,($4, .,+4.- +) IJDL $0# \"'-. _"(,$ -""5 !., 1$A"(+-% "2 8";,)- $3,($4, .,+4.-) $(, 8"*$-,# +0 -., \"'-. ]1,(+*$0 $0# \"'-. a$)- ])+$0 (,4+"0= 8";,)- /,+04 ^JML U<.8", b?5cOQ5c5= b?5cOQ5c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is 5’3? Why is it also that many of our average consumers nd themselves shopping in the petite ),*-+"0)T b,(.$7) -., (,$)"0 $) -" ;.% 1$0% /($0#) $(, /(').+04 "22 7,-+-, ($04,) +) /,*$'), "2 -.,+( 8$*> "2 #,#+*$-+"0 -";$(#) +-= ;.+*. +) (,28,*-,# +0 -.,+( 7""( )$8,)5 !., 0,; 7,-+-, 8+0, 2"( d$($ ;+88 ,0*"(7"($-, -(,0#98,# 7+,*,) $0# '0+S', #,)+40) -.$- $(, 2(,S',0-8% updated with improved sizing that will properly t women 5’3” and under. For women are petite in frame $0# 2"( ;"1,0 ;." $(, "0 -., *'(3+,( ,0# "2 -., )7,*-('15 In this report you will nd out how we will ll in the gap in the market and the execution of this new /')+0,)) 7("7")$8 -.("'4. ,Y78"(+04 -., ),3,0 bJ) "2 -., 1$(>,-+04 1+Ye b,"78,= b("#'*-= b(+*,= b")+-+"0= b8$*,= b("1"-+"0 $0# b,()'$)+"05 60 $##+-+"0= -., (,7"(- *"0)+)-) "2 $ /')+0,)) 78$0 "0 ."; -.+) /($0# ,Y7$0)+"0 +) *"11,(*+$88% 3+$/8, $0# ."; +-J88 )'**,))2'88% 1,,- *"0)'1,( #,1$0#)= $) ;,88 $) +-) )."(-9-,(1 *"178+*$-+"0) -.$- ;, 1+4.- ,Y7,*-5 8
ZARA PETITE 9
OUR MISSION 10
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2:4 1494&17: Q% b(+1$(% (,),$(*. 7("3, -.$- -.,(,J) $ 4$7 +0 -., 1$(>,-5 Q% S',)-+"00$+(,= -.$- ;$) *"0#'*-,# +0 2$88 DEFG ;+-. HD (,)7"0#,0-) U@"1,0 IJKL $0# '0#,(V -.$- ,Y7(,)),# #+))$-+)2$*-+"0 ;+-. petite clothing. Varying from issues within t and size to lack of sufcient range and styles offered. Q$0% (,)7"0#,0-) $8)" 2,8- -.$- -., 7,-+-, ($04,) "22,(,# ;,(, "08% *$-,(,# -";$(#) *"0)'1,() ;." $(, 7,-+-, +0 2($1, /'- 0"- -" -."), ;." $(, )."(- $0# *'(3% $) ;,885 f,)7"0#,0-) $8)" ,Y7(,)),# 2(')-($-+"0 (,4$(#+04 *8"-.,) "22,(,# $(, -"" 8"04 2"( 7,-+-, ;"1,0 $0# 1"(, )'+-$/8, 2"( *"0)'1,() $/"3, -., )-$-,# .,+4.-5 B'(-.,(1"(,= -., (,)'8-) 2("1 7(+1$(% (,),$(*. $8)" +178+,# -.$- -.,(,J) .+4. #,1$0# 2"( 7,-+-, *8"-.+045 ?";,3,( ?";,3,(== 1$0% (,)7"0#,0-) ;,(, 0"- $/8, -" 4+3, ,0"'4. 2,,#/$*> /,*$'), "2 -., - ., 8$*> U-" 0"0,V 7,-+-, ($04,) $3$+8$/8, ;.+*. (,)'8-,# +0 insufcient quantitative data. However, every respondent claims that they wish there were more 7,-+-, *8"-.+04 $3$+8$/8, +0 -., 1$(>,-5
In order to establish whether there is demand for a gap in the market. A online survey was conducted specically for ;"1,0 IJK UFHE*1V $0# '0#,( -.$- ;$) ),0- "'- "0 FE C*-"/,(= DEFG5 ]) "2 g$0'$(% DEFM= -., )'(3,% .$) (,*,+3,# $ -"-$8 "2 HD (,)7"0),)5
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Do you buy petite clothing?
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!.+) 7+, *.$(- .,(, 7"(-($%) *"0)'1,( $;$(,0,)) $/"'- 7,-+-, *8"-.+04 /'$8)" 4+3,) $0 +0#+*$-+"0 "2 ."; -., 7,-+-, ),*-"( +) 7,(2"(1+045 C08% FD5RN )."7 $- 7,-+-, ),*-+"0)= -.+) ,+-.,( +0#+*$-,) -.$- -.,(, $(, )-+88 ,Y+)-+04 +))',) ;+-.+0 -., ),*-"( $0#O"( 7,(.$7) -.$- -.,(, 1+4.- 0"- /, ,0"'4. $;$(,0,)) 0"( $3$+8$/+8+-% 2"( *')-"1,()5 ?";,3,(= ?";,3,(= IM5FN )$+# P\"1,-+1,)J ;.+*. +0#+*$-,) 7""( )$8,) "0 7,-+-, *8"-.+045
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Ii^ +) $3,($4, .,+4.- $0# 7,-+-, )-$(-) $- IiK= +-J) ,)),0-+$88% *$-,(+04 -" .$82 "2 $88 ;"1,0 and not specically shorter women at all. !.+) 1,$0) $0%-.+04 1"(, )-('*-'(,# "( ;+-. *'-9$;$%)= +) ')'$88% "'- /,*$'), -., -"()" +) -"" 8"04 $0# ,3,(%-.+04 A')- 2$88) +0 -., ;("04 78$*,5 6- $8)" -,0#) -" .$3, $ more child like shape so nding clothes to t over a d cup can be pretty hard. Often anything that ts nicely over my chest is ;$% -"" /+4 2"( 1% ;$+)- $0# 3+*, 3,()$I" 9 \'(3,% f,)7"0#,0-
Quotes from Survey j6 -.+0> +- *$0 /, ,Y7$0#,# ,)7,*+$88% ;.,0 2$).+"0 *+-+,) ;.,(, 7,"78, 2("1 $88 "3,( -" $**"11"#$-, -.$-5L j6J3, "08% ),,0 7,-+-, ),*-+"0) +0 -;" )-"(, *.$+0) $0# -., )7$*, +) '),# ;,885 60 /"-. +*"3,() "0, -.+(# -" "0, .$82 "2 -.,+( )-"(, )7$*, $0# -., ),8,*-+"0 +) *"17$($/8, -" -.,+( 0"09 7,-+-, ),*-+"0)= ;.+*. +) 4(,$-5 [02"(-'0$-,8% +0 /"-. )-"(,)= -.,+( )+:,) $(, -"" 8$(4, 2"( 1,k -.,+( )+:, E +0 -"7) +) 8+>, $ )+:, ^ "( H $- 1")- "-.,( )-"(,) 6 )."7 $-= $0# )+0*, 6J1 0"(1$88% $ )+:, E "( D= 6J1 -"" 7,-+-, 2"( -.,+( 7,-+-, ),*-+"05L jU60 (,)7"0), -" @.$- /($0#) #" %"' -.+0> *"'8# +17("3, "0 -.,+( )+:+04T ]0# ;.%TVe $88 -., 2$)- 2$).+"0 /+4 /($0-) 8+>, ?hQ= d$($= ,-* /,*$'), -."), $(, $22"(#$/8, /($0#) -.$,3,(%"0, ,8), *$0 7'(*.$), /'- ;,J(, '0$/8, -"5L j6- ;"'8#0J- 1$--,( 1'*. -" 1,5 6 1+4.- *.,*> +- "'- 2"( ;"(> 7$0-)= /'- 6 ;"'8#0J- .$3, .+4. ,Y7,*-$-+"0) -" /, ."0,)-5 6 '),# -" /, "/,), $0# 78')9)+:,# )-"(,) 0,3,( .$# 0+*, *8"-.,)5 b,-+-, )-"(,) ;"'8# .$3, /8$0# *8"-.,) -""5 6J3, ),,0 )-"(,) 2"( -$88 7,"78,k $88 "2 -.,), )7,*+$8 )+:+04 )-"(,) $(, )" 0+*., -.$- -.,% A')- #"0J- .$3, -., 1"0,% -" 7'- +0-" 4,--+04 (,$88% 4""# #,)+40,() $0# "22,(+04 $ 4(,$- ),8,*-+"0 "2 2$).+"092"(;$(# +-,1)5 ]8)"= /($0# 0$1,) 1$--,( -" 1,= )" '08,)) -.+) )-"(, ;$) $0 "22).""- "2 $ 7"7'8$( /($0# "( "0, -.$- 6 $8(,$#% 8+>,#= 1% +0-,(,)- A')- ;"'8#0J- /, .+4.5L “Yes. Not just about the issue how a lot of clothing don’t always t properly; but even where -.,(, +) )"1, 7,-+-, *8"-.+04= -., )-%8, +) 3,(% 8+1+-,# $0# *$-,(,# 1"(, -" -., 1$+0)-(,$1 $0# "2-,0 2,,8) 1"(, 8+>, 2"( "8# 8$#+,) -.$0 1"#,(0 %"'04,( ;"1,0 ;." $(, +0-" 3$(+"') 2$).+"0 )-%8,)= )'/*'8-'(,)= ,-*5555 b,"78, 2"(4,- -.$- 0"- "08% $(, -.,(, 7,-+-, 7,"78, "'-.,(, U;, $(,0J- ,3,0 -.$- ($(, #,7,0#+04 "0 -., ;.,(, %"' 8+3,Vk /'- ;, $88 .$3, #+22,(,0)-%8,) $) ;,885 b8') -.,(, 0,,#) -" /, *8"-.+04 2"( $88 "**$)+"0)9*$)'$8= +0-,(3+,;)= ;"(>= ,3,0+04) "'- +0 -";0= ,-*5555L 14
On 22 November, 2017 a 56 minute longfocus group was conducted with four particpants who are below 5’3. !., 7$(-+*+7$0-)e !"#$%&e !.+(# %,$( )"'0# #,)+40 )-'#,0- $0# +) IJ -$88 '"$"( !.+(# %,$( 4($7.+* #,)+40 )-'#,0-= +0 .,( 8$-, KE) $0# +) IJFL -$88 )*++,( B+()- %,$( 2$).+"0 /'%+04 )-'#,0- $0# +) IJ -$ 88 $) ;,88 -%+( f$3,0)/"'(0, 4($#'$-,= 1+# KE) $0# +) IJFL
]88 $4(,,# -.$- 8,4 8,04-. +) -., 1$+0 +))', (,4$(#+04 *8"-.+04
]88 $4(,,# -.$- !"7)."7 7,-+-, #" 7,-+-, )+:+04 -., /,)-= .";,3,( 0"- $88 )-%8,) $3$+8$/8, $(, $77,$8+04 0"( +0*8')+3, -" -., (,4'8$( !"7)."7 ($04,5 @.,(,$) $) $88 2"'0# Q+))4'+#,# -., ;"()- /($0# 2"( 7,-+-,)
Q+Y,# -."'4.-) $/"'- )."77+04 +09)-"(, 3,()') "08+0,5 !."'4. 1$0% ;"'8# 7(,2,( -" -(% "0 -., *8"-.,) -.$0 "(#,(+04 "08+0,5 \"1, 7(,2,( "08+0, -" $3"+# 2,,8+04 ,1/$(($)),# "( #+)$77"+0-1,0- "2 ,22"(4"+04 -" -., )-"(,)
]88 $4(,,# "0 +0*8')+3+-% +0 -,(1) "2 1,(*.$0#+)+04= -.,% ;$0- -" /, $/8, -" )."7 ;+-. -.,+( 2(+,0#) +0)-,$# "2 .$3+04 -" 4" -" -., j7,-+-, ),*-+"0L "0 -.,+( ";0 $0# 1,,- '7 8$-,(
]88 ;+).,# d$($ *"'8# #" $ 7,-+-, line as they nd their clothing $77,$8+04 /'- .$) -., 1")+))',) (,4$(#+04 )+:+04
l"0, "2 ;."1 >0,; "2 $0% +028',0*,() $0# /8"44,() ;." $(, 7,-+-, "( (,7(,),07,-+-, *8"-.+04 /,)+#,) *,8,/(+-+,) 9 ;." get their clothes specically made for them
Focus Group Quotes ?"88%e jm,$.= jm,$.= 6 ;"'8# $4(,, $0# 6 -.+0>= )"1,-+1,) ;+-. 7,-+-, ,Y-($ )1$88 )+:+04 2"( ,Y$178,= +- *$0 A')- 1,$0 -.$- -.,% $(, 8+>, (,$88% -+4.- $0# -.,% .$3,0Jadjusted the arms or the length or the shoulders to t the actual garment. `,*$'), -.,% +1$4+0, ,3,(%"0, -" /, )'7,( -.+0 +2 -.,% $(, 7,-+-, /'- -.,% #"0J- +1$4+0, 7,"78, -" /, )."(-,( +-) >+0# "2 8+>, -.,% $(, +40"(+04 ')5 L g,8e jC( 1$%/, )"1,/"#% 2$1"') ;." +) $8)" .$) -., )$1, /'+8#= /,*$'), 8+>, 2"(1, 6 $8;$%) (,2,(,0*, -" )"1,/"#% ;." 6 >0"; +) $ /+- -., )$1, /'+8# $) 1, orsame height. So when I see t hat person wearing this outt, its like “oh maybe that brand is good for me” then I would nd something from that brand. ” Z$'(,0e j6 #"0J- >0"; $0%5 6-J) 2'00% /,*$'), -.,(, $(, $ 8"- "2 78') )+:, 1"#,8) "08+0,5\" 6 -.+0> +- ;"'8# /, 4(,$- +2 1"(, 7,"78, 9 +2 -.,(, ;,(, 1"(, 7,-+-,5 L g,8e j6 ;$0- d$($ -" .$3, 7,-+-, $) ;,88 9 $ 7,-+-, 8+0,5 !.,+( *8"-.,) $(, )" )" )" 0+*,/'- 8+>, ,3,(% -+1, 6J1 A')- #+)$77"+0-,# -.$- 6 0,3,( 4"- $0%-.+04 2("1 +-5 ?"88%e jd$($ +) 8+>, "0, /($0# ;.,(, 6 4" $0# -.+0>= ;"; ,3,(%-.+04 +) -"" 8"045L
15
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ZARA PETITE
The Marketing Mix
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ZARA PETITE 64
68
N O I T O M O R P _ 6
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N O I S A U S R E P _ 7 94
WHAT IS THE BRAND STORY?
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Zara Petite, a unique fashion range that continues to innovate and put customers at the heart of Zara’s unique business model. The collections cater to customers 5’3” and under and focus on trend-led designs, quality materials and aff ordable ordable price points.
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ZARA PETITE
Business Planning
99
BUSINESS PLAN The Business Plan essentially conveys Zara Petite’s nancial picture. It includes information of the ve W’s (Who, What, Where, When and Why) of Zara Petite’s business plan, the funding strategy, strateg y, and evaluation of the nancial challenges that Zara could possibly encounter. Within this business plan you will also nd a top line table detailing key costs, projected sales, revenue and margins. Information on how Zara Petite will come to life nancially and its commercial viability will be explored in this section.
100
101
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106
108
ZARA PETITE
SWO SW OT Analysi Analysiss 109
110
Strengths
Weaknesses
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Threats
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111
112
ZARA PETITE
Bibliography & List of Images
113
114
BIBLIOGRAPHY WORKS CITED /'4(8T \IT :;LA''6 1&+2"-#R f9+ L9-.' 7&#&4'.+I d-IX'+"4#I 0%&"B&,B' at: https://www.fastcodesign.com/3066272/the-secret-behind-zaras-warp-speed-fashion-its-store-managers [Accessed -04/2018]. /-#"-#"T ^IT :;<=I /(+"#'++ C&+' R @(.C2&+"#4 +9.&9'43 -K N&.&I f##-%&9"-# 5 C.'&9"%"93 &9 \'+B&I 0%&"B&,B' &9R http://jeremybonioni.strikingly.com/blog/business-case-purchasing-strategy-of-zara [Accessed 05/2018]. L&8('B+T *IT :;
The Associated Press, 2018. Zara owner Inditex sees prots rise as online sales grow. WTOP WTOP.. Available at: https://wtop.com/consumer-news/2018/03/zara-owner-inditex-reports-7-pct-rise-in-full-year-prot/ [Accessed 05/2018]. :;<;I L9&9"+9"C+ .'%'&B /."9&"#e+ j7. 7.+ 0%'.&4'eI //d M')+I 0%&"B&,B' &9R 299ARWW)))I,,CIC-I([ 299ARWW)))I,,CIC-I([W#')+W W#')+W uk-11534042 [Accessed 10/2017].
Winter, M., Zara Customer Prole. Issuu. Available at: https://issuu.com/mollywinter/docs/ zara [Accessed 04/2018]. Zara. Inditex. Available at: https://www.inditex.com/about-us/our-brands/zara [Accessed 04/2018]. :;<=I N&.& -# 92' 1-.,'+ _-.B6e+ 7-+9 g&B(&,B' /.+ !"+9I 1-.,'+I 0%&"B&,B' &9R 299A+RWW)))IK299A+RWW)))IK-.,'+I .,'+I com/companies/zara/ [Accessed 05/2018].
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BIBLIOGRAPHY LIST OF IMAGES @4 <>
N&.&IC-8T N0*0 Y#"9'6 Z"#46-8 i M') d-BB'C9"-# `#B"#'I ^`fM LIFE | ZARA United States. Available at: https://www.zara.com/uk/ [Ac> cessed 04/2018].
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Q."+C9"T dIT 1&#C3 1B3"#4 \- M') ]-.[ `. !0 1-. UKB3"#4>#')>3-.[> or-la-£130 [Accessed 08/2017]. c'"'.T OIT :;<=I `Y\X``* OLLOM\f0!LI O!fL0/O\c cOfO*I Available at: https://elisabethheier.no/outdoor-essentials/ [Accessed 04/ 2018]. !''()'#T !I%&#T :;<=I !"K'+93B'I @"#9'.'+9I 0%&"B&,B' &9R 299A+RWW www.pinterest.co.uk/pin/45176802492913890/ [Accessed 04/2018]. 0#-#T 'B+& 2-+[ -# f#+9&4.&8R l_"92 73 .-8'+ m.-8''+9."> jd @fwrd #FWRDtravels @grlfrnd_denim #myGRLFRND”. Instagram. 0%&"B&,B' &9R 299A+RWW)))I"#+9&4.&8IC-8WAW/N.'H>24.[/Wk2Bn'#59&[> en-by=hoskelsa [Accessed 08/2018]. 1B-.2&B8"+9T :; /'3-#C'I \(8,B. \(8,B.II 0%&"B&,B' &9R 299ARWWKB-.2&B8"+9I9(8,B.IC-8WA-+9WB>->.>2>&>B>8>">+>9 [Accessed May 15, 2018].
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