Management Information Systems, 12e (Laudon) Chapter 7 Telecommunications, the Internet, and Wireless Technology
1) Telephone networks are fundamentally different from computer networks. Answer: TRUE Diff: 2 a!e Ref: 2"# AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 2) 'ncreasin!ly, +oice, +ideo, and data communications are all ased on 'nternet technolo!y. Answer: TRUE Diff: 1 a!e Ref: 2"# AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 -) To create a computer network, you must ha+e at least two computers. Answer: TRUE Diff: 2 a!e Ref: 2"# AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 ") An (% must reside on a dedicated ser+er computer in order to mana!e a network. Answer: /A0%E Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 ) A hu is a networkin! de+ice that connects network components and is used to filter and forward data to specified destinations on the network. Answer: /A0%E Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 3) 'n a client4ser+er network, a network ser+er p ro+ides e+ery connected client with an address so it can e found y others on the network. Answer: TRUE Diff: 2 a!e Ref: 2-5 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1
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#) $entral lar!e mainframe computin! has lar!ely replaced client4ser+er computin!. Answer: /A0%E Diff: 2 a!e Ref: 25 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 ) $ircuit switchin! makes much more efficient use of the communications capacity of a network than does packet switchin!. Answer: /A0%E Diff: 1 a!e Ref: 25 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 6) A protocol is a standard set of rules and procedures for the control of communications co mmunications in a network. Answer: TRUE Diff: 1 a!e Ref: 21 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 15) Two computers usin! T$4' can communicate e+en if they are ased on different hardware and software platforms. Answer: TRUE Diff: 1 a!e Ref: 22 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 11) 'n a rin! topolo!y, one station transmits si!nals, which tra+el in oth directions alon! a sin!le transmission se!ment. Answer: /A0%E Diff: a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 12) $oa7ial cale is similar to that used for cale tele+ision and consists of thickly insulated copper wire. Answer: TRUE Diff: 1 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2
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1-) /ier8optic cale is more e7pensi+e and harder to install than wire media. Answer: TRUE Diff: 2 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 1") The numer of cycles per second that can e sent throu!h any telecommunications medium is measured in kiloytes. Answer: /A0%E Diff: 2 a!e Ref: 2# AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 1) The Domain ame %ystem 9D%) con+erts ' addresses to domain names. Answer: TRUE Diff: a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.13) o' technolo!y deli+ers +ideo information in di!ital form usin! packet switchin!. Answer: TRUE Diff: 1 a!e Ref: 23" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1#) ;e -.5 is a collaorati+e effort to add a layer of meanin! to the e7istin! ;e in order to reduce the amount of human in+ol+ement in searchin! for and processin! ;e information. Answer: TRUE Diff: 2 a!e Ref: 2# AA$%&: Reflecti+e Thinkin! $A%E: $omprehension (*ecti+e: #.1) ;i8/i enales users to freely roam from one hotspot to another e+en if the ne7t hotspot is usin! different ;i8/i network ser+ices. Answer: /A0%E Diff: a!e Ref: 2# AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #."
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16) ;i
A) T$4', ?T<0, and ?TT &) T$4', ?TT, and packet switchin! $) client4ser+er computin!, packet switchin!, and the de+elopment of communications standards for linkin! networks and computers D) client4ser+er computin!, packet switchin!, and ?TT Answer: $ Diff: 2 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.-
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2-) The method of slicin! di!ital messa!es into parcels, transmittin! them alon! different communication paths, and reassemlin! them at their destinations is called A) multiple7in!. &) packet switchin!. $) packet routin!. D) AT<. Answer: & Diff: 1 a!e Ref: 25 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2") The telephone system is an e7ample of a @@@@@@@@ network. A) peer8to8peer &) wireless $) packet8switched D) circuit8switched Answer: D Diff: 1 a!e Ref: 25 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 2) ;hich of the followin! is not a characteristic of packet switchin!> A) ackets tra+el independently of each other. &) ackets are routed throu!h many different paths. $) acket switchin! reuires point8to8point circuits. D) ackets include data for checkin! transmission errors. Answer: $ Diff: 2 a!e Ref: 25 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 23) 'n T$4', ' is responsile for A) disassemlin! and reassemlin! of packets durin! transmission. &) estalishin! an 'nternet connection etween two computers. $) mo+in! packets o+er the network. D) seuencin! the transfer of packets. Answer: A Diff: a!e Ref: 21 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.-
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2#) 'n a telecommunications network architecture, a protocol is A) a de+ice that handles the switchin! of +oice and data in a local area network. &) a standard set of rules and procedures for control of communications in a ne twork. $) a communications ser+ice for microcomputer users. D) the main computer in a telecommunications network. Answer: & Diff: 2 a!e Ref: 21 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 2) ;hat are the four layers of the T$4' reference model> A) physical, application, transport, and network interface &) physical, application, 'nternet, and network interface $) application, transport, 'nternet, and network interface D) application, hardware, 'nternet, and network interface Answer: $ Diff: a!e Ref: 21822 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.26) ;hich si!nal types are represented y a continuous wa+eform> A) laser &) optical $) di!ital D) analo! Answer: D Diff: 2 a!e Ref: 22 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 -5) To use the analo! telephone system for sendin! di!ital data, you must also use A) a modem. &) a router. $) D%0. D) twisted wire. Answer: A Diff: 1 a!e Ref: 22 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1
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-1) ;hich type of network is used to connect di!ital de+ices within a half8mile or 558meter radius> A) microwa+e &) 0A $) ;A D) A) T&) D%0 $) cale D) T1 Answer: A Diff: 2 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.--) ;hich type of network would e most appropriate for a usiness that comprised three employees and a mana!er located in the same office space, whose primary need is to share documents> A) wireless network in infrastructure mode &) domain8ased 0A $) peer8to8peer network D) campus area network Answer: $ Diff: 2 a!e Ref: 2-82" AA$%&: Analytic %kills $A%E: E+aluation in terms of assess (*ecti+e: #.2 -") 'n a us network A) si!nals are roadcast to the ne7t station. &) si!nals are roadcast in oth directions to the entire network. $) multiple hus are or!aniBed in a hierarchy. D) messa!es pass from computer to computer in a loop. Answer: & Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2
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-) All network components connect to a sin!le hu in a @@@@@@@@ topolo!y. A) star &) us $) domain D) peer8to8peer Answer: A Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 -3) The most common Ethernet topolo!y is A) us. &) star. $) rin!. D) mesh. Answer: A Diff: a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 -#) A network that spans a city, and sometimes its ma*or suurs as well, is called a A) $A. &)
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-6) @@@@@@@@ work y usin! radio wa+es to communicate with radio antennas placed within ad*acent !eo!raphic areas. A) $ell phones &)
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"-) T lines A) operate o+er e7istin! telephone lines to carry +oice, data, and +ideo. &) operate o+er coa7ial lines to deli+er 'nternet access. $) are hi!h8speed, leased data lines pro+idin! !uaranteed ser+ice le+els. D) ha+e up to twenty8four 3"8Cps channels. Answer: $ Diff: 2 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 "") ;hich protocol is the 'nternet ased on> A) T$4' &) /T $) packet8switchin! D) ?TT Answer: A Diff: 1 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.") ;hich of the followin! is not an ad+anta!e of usin! ('> A) (' can reduce a firm=s communication costs y 25 to -5 percent. &) 't allows e8mail and +oice mail to e comined into a sin!le directory. $) 't enales the creation of two distinct networks for +oice and data. D) 't allows new phones to e added to a network without rewirin! or reconfi!urin! the network. Answer: $ Diff: 2 a!e Ref: 23 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #."3) The child domain of the root is the A) top8le+el domain. &) second8le+el domain. $) host name. D) domain e7tension. Answer: A Diff: 2 a!e Ref: 2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.-
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"#) 'n the domain name http:44myspace.lo!!in!.com, what are the root, top8le+el, second8 le+el, and third8le+el domains, respecti+ely> A) http:44, myspace, lo!!in!, com &) http:44, com, lo!!in!, myspace $) ., com, lo!!in!, myspace D) ., myspace, lo!!in!, com Answer: $ Diff: 2 a!e Ref: 2826 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.") ;hich or!aniBation helps define the o+erall structure of the 'nternet> A) none 9no one owns the 'nternet) &) ;-$ $) '$A D) 'A& Answer: D Diff: a!e Ref: 235 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #."6) '+3 is ein! de+eloped in order to A) update the packet transmission protocols for hi!her andwidth. &) create more ' addresses. $) allow for different le+els of ser+ice. D) support 'nternet2. Answer: & Diff: 2 a!e Ref: 231 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.5) ;hich of the followin! ser+ices enales lo!!in! on to one computer system and workin! on another> A) /T &) 0'%T%ER $) Telnet D) ;orld ;ide ;e Answer: A Diff: a!e Ref: 231 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.-
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1) 'nstant messa!in! is a type of @@@@@@@@ ser+ice. A) chat &) cellular $) e8mail D) wireless Answer: A Diff: 1 a!e Ref: 23" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2) ;hich of the followin! distin!uishes wikis from lo!s> A) ;ikis allow users to add content, whereas lo!s are created y a sin!le person. &) &lo!s are personal pulishin! tools, while ;ikis ha+e usiness uses. $) ;ikis reuire some knowled!e of ;e pro!rammin!, whereas lo!s are desi!ned to e created y people without ?T<0 skills of any kind. D) ;ikis allow users to modify content created y other users, whereas lo!s only allow comments to posted material. Answer: D Diff: 2 a!e Ref: 2#AA$%&: Ethical Understandin! and Reasonin! Ailities $A%E: Analysis in terms of appraise (*ecti+e: #.-) @@@@@@@@ inte!rate9s) disparate channels for +oice communications, data communications, instant messa!in!, e8mail, and electronic conferencin! into a sin!le e7perience. A) ;ireless networks &) 'ntranets $) irtual pri+ate networks D) Unified communications Answer: D Diff: 1 a!e Ref: 23 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.") A A) is an encrypted pri+ate network confi!ured within a pulic network. &) is more e7pensi+e than a dedicated network. $) pro+ides secure, encrypted communications usin! Telnet. D) is an 'nternet8ased ser+ice for deli+erin! +oice co mmunications. Answer: A Diff: 2 a!e Ref: 23 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.-
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) ;e rowser software reuests ;e pa!es from the 'nternet usin! which protocol> A) UR0 &) ?TT $) D% D) ?T<0 Answer: & Diff: 2 a!e Ref: 236 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.3) To!ether, a protocol prefi7, a domain name, a directory path, and a document name, are called a9n) A) uniform resource locator. &) ' address. $) third le+el domain. D) root domain. Answer: A Diff: 2 a!e Ref: 236 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.#) The most common ;e ser+er today, controllin! " percent of the market, is A) A) They are ar!ualy the 'nternet=s killer app. &) They ha+e sol+ed the prolem of how users instantly find information on the 'nternet. $) They are monetiBed almost e7clusi+ely y search en!ine marketin!. D) There are hundreds of search en!ines +yin! for user attention, with no clear leader ha+in! yet emer!ed. Answer: D Diff: 1 a!e Ref: 23682#5 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.-
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6) The process of employin! techniues to help a ;e site achie+e a hi!her rankin! with the ma*or search en!ines is called A) . &) 'A&. $) %E<. D) %E(. Answer: D Diff: 1 a!e Ref: 2#5 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.35) ;hat technolo!y allows people to ha+e content pulled from ;e sites and fed automatically to their computers> A) /T &) R%% $) ?TT D) &luetooth Answer: & Diff: 2 a!e Ref: 2#AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.31) ;hich of the followin! is not one of the four definin! features of ;e 2.5> A) interacti+ity &) real8time user control $) cloud computin! D) social participation Answer: $ Diff: a!e Ref: 2#2 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.32) ;hich of the followin! statements is true> A) %< is the primary U.%. di!ital cellular standard. &) $D
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3-) ;hich of the followin! standards is most appropriate for creatin! a A> A) ;i
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3#) The ne7t e+olution in wireless communication is A) - networks. &) 2. networks. $) ;i A) trackin! in+entory &) enalin! $R< systems $) lowerin! network costs D) enalin! client communication Answer: A Diff: 2 a!e Ref: 2#6825 AA$%&: Analytic %kills $A%E: $omprehension (*ecti+e: #.
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#1) The @@@@@@@@ is special software that routes and mana!es communications on the network and coordinates networks resources. Answer: network operatin! system4(% Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 #2) A9n) @@@@@@@@ is a de+ice that forwards packets of data throu!h different networks, ensurin! that the data !ets to the ri!ht address. Answer: router Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 #-) @@@@@@@@ computin! is a distriuted computin! model in which some of the processin! power is located within small, ine7pensi+e client computers. Answer: $lient4ser+er Diff: 2 a!e Ref: 25 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.#") A9n) @@@@@@@@ si!nal is a discrete, inary wa+eform that transmits data coded into two discrete states such as 18its and 58its. Answer: di!ital Diff: 2 a!e Ref: 22 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 #) @@@@@@@@ is the manner in which the components of a network are connected. Answer: Topolo!y Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2 #3) @@@@@@@@ is the dominant 0A standard at the physical network le+el. Answer: Ethernet Diff: 2 a!e Ref: 2" AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.2
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##) A9n) @@@@@@@@ is a commercial or!aniBation with a permanent connection to the 'nternet that sells temporary connections to retail suscriers. Answer: 'nternet ser+ice pro+ider Diff: 2 a!e Ref: 2# AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.#) The ackone networks of the 'nternet are typically owned y lon!8distance telephone companies called @@@@@@@@. Answer: network ser+ice pro+iders Diff: 2 a!e Ref: 26 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.#6) A9n) @@@@@@@@ is software for locatin! and mana!in! stored ;e pa!es. Answer: ;e ser+er Diff: 2 a!e Ref: 236 AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.5) A9n) @@@@@@@@ is a o7 consistin! of a radio recei+er4transmitter and antennas that links to a wired network, router, or hu. Answer: access point Diff: 2 a!e Ref: 2## AA$%&: Use of 'T $A%E: $omprehension (*ecti+e: #.1 1) ?ow does packet switchin! work> Answer: acket switchin! is a method of slicin! di!ital messa!es into parcels called packets, sendin! the packets alon! different communication paths as they ecome a+ailale, and then reassemlin! the packets once they arri+e at their destinations. acket switchin! makes much more efficient use of the communications capacity of a network than did circuit8switchin!. 'n packet8switched networks, messa!es are first roken down into small fi7ed undles of data called packets. The packets include information for directin! the packet to the ri!ht address and for checkin! transmission errors alon! with the data. The packets are transmitted o+er +arious communications channels usin! routers, each packet tra+elin! independently. ackets of data ori!inatin! at one source will e routed throu!h many different paths and networks efore ein! reassemled into the ori!inal messa!e when they reach their destinations. Diff: 2 a!e Ref: 25 AA$%&: Analytic %kills $A%E: Analysis in terms of summariBe (*ecti+e: #.1
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2) 'dentify the layers of the Department of Defense reference model for T$4', and descrie how this model works. Answer: The application layer enales client application pro!rams to access the other layers and defines the protocols that applications use to e7chan!e data. (ne of these application protocols is the ?yperte7t Transfer rotocol 9?TT), which is used to transfer ;e pa!e files. The transport layer is responsile for pro+idin! the application layer with communication and packet ser+ices. This layer includes T$ and other protocols. The 'nternet layer is responsile for addressin!, routin!, and packa!in! data packets called ' data!rams. The 'nternet rotocol is one of the protocols used in this layer. At the ottom of the reference model, the network interface layer is responsile for placin! packets on and recei+in! them from the network medium, which could e any networkin! technolo!y. Data sent from one computer to the other passes downward throu!h all four layers, startin! with the sendin! computerFs application layer and passin! throu!h the network interface layer. After the data reach the recipient host computer, they tra+el up the layers and are reassemled into a format the recei+in! computer can use. 'f the recei+in! computer finds a dama!ed packet, it asks the sendin! computer to retransmit it. This process is re+ersed when the recei+in! computer responds. Diff: a!e Ref: 21822 AA$%&: Analytic %kills $A%E: Analysis in terms of summariBe (*ecti+e: #.-) Descrie and e7plain the idea of network neutrality. Are you in fa+or of network neutrality> ;hy or why not> Answer: etwork neutrality descries the current eual access y users to 'nternet andwidth, re!ardless of the ser+ices they are usin! on the 'nternet. etwork neutrality is the idea that 'nternet ser+ice pro+iders must allow customers eual access to content and applications, re!ardless of the source or nature of the content. resently, the 'nternet is indeed neutral: all 'nternet traffic is treated eually on a first8come, first8ser+e asis y 'nternet ackone ow ners. The 'nternet is neutral ecause it was uilt on phone lines, which are su*ect to common carria!e laws. These laws reuire phone companies to treat all calls and customers eually. /or e7ample, someone usin! the 'nternet to download lar!e mo+ie files pays the same rate as someone accessin! their e8mail. ow telecommunications and cale companies want to e ale to char!e differentiated prices ased on the amount of andwidth consumed y content ein! deli+ered o+er the 'nternet. %tudent opinions will +aryG one mi!ht e: ' support network neutrality ecause the risk of censorship increases when network operators can selecti+ely lock or slow access to certain content. Diff: 2 a!e Ref: 232823AA$%&: Analytic %kills $A%E: E+aluation in terms of assess (*ecti+e: #.-
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") Hou ha+e een hired y a small new ;e desi!n firm to set up a network for its sin!le office location. The network is primarily needed for e7chan!in! files, accessin! and mana!in! eta ;e sites on their ;e ser+er, and connectin! to the 'nternet. The firm hires many freelancers who come into the office on an ad8hoc asis and it does not ha+e a lot of money to spend on infrastructure. ;hat type of network will you recommend> Answer: %tudent answers will +ary. An e7ample answer is: ' would recommend a mi7ed Ethernet and wireless network. The Ethernet 0A w ould connect the ;e ser+ers and primary workstations and connect +ia cale ser+ice to the 'nternet. /reelancers could connect wirelessly +ia access points. Diff: a!e Ref: 1-82", 2#382## AA$%&: Analytic %kills $A%E: E+aluation in terms of assess (*ecti+e: #.2 ) ;hat are the usiness ad+anta!es of usin! +oice o+er ' 9o') technolo!y> Answer: &usiness can lower costs y usin! the 'nternet to deli+er +oice information, a+oidin! the tolls char!ed y local and lon!8distance telephone networks. They can lower costs from not ha+in! to create a separate telephone network. (' enales communication y supportin! 'nternet conference calls usin! +ideo. (' also p ro+ides fle7iility phones can e added or mo+ed to different offices without rewirin! or reconfi!urin! the network. Diff: 2 a!e Ref: 23"823 AA$%&: Analytic %kills $A%E: E+aluation in terms of assess (*ecti+e: #.3) ?ow are R/'D systems used in in+entory control and supply chain mana!ement> Answer: 'n in+entory control and supply chain mana!ement, R/'D systems capture and mana!e more detailed information aout items in warehouses or in production than ar codin! systems. 'f a lar!e numer of items are shipped to!ether, R/'D systems track each pallet, lot, or e+en unit item in the shipment. This technolo!y may help companies impro+e recei+in! and stora!e operations y enhancin! their aility to see e7actly what stock is stored in warehouses or on retail store shel+es. Diff: 1 a!e Ref: 25 AA$%&: Analytic %kills $A%E: Analysis in terms of summariBe (*ecti+e: #.
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#) ;hat are wireless sensor networks> ?ow do they work and what are they used for> Answer: ;ireless sensor networks 9;%s) are networks of interconnected wireless de+ices that are emedded into the physical en+ironment to pro+ide measurements of many points o+er lar!e spaces. These de+ices ha+e uilt8in processin!, stora!e, and radio freuency sensors and antennas. They are linked into an interconnected network that routes the data they capture to a computer for analysis. These networks ran!e from hundreds to thousands of nodes. &ecause wireless sensor de+ices are placed in the field for years at a time without any maintenance or human inter+ention, they must ha+e +ery low power reuirements and atteries capale of lastin! for years. ;ireless sensor networks are +aluale in areas such as monitorin! en+ironmental chan!esG monitorin! traffic or military acti+ityG protectin! propertyG efficiently operatin! and mana!in! machinery and +ehiclesG estalishin! security perimetersG monitorin! supply chain mana!ementG or detectin! chemical, iolo!ical, or radiolo!ical material. Diff: 1 a!e Ref: 21 AA$%&: Analytic %kills $A%E: Analysis in terms of summariBe (*ecti+e: #. ) ;hat is ;e -.5, and how do you think ;e -.5 de+elopments could impact usinesses> Answer: ;e -.5 is the +ision of the ne7t !eneration of the ;e in which all of the information a+ailale on the ;e is wo+en to!ether into a sin!le e7perience. The related mo+ement called the %emantic ;e is a collaorati+e effort to add a layer of meanin! to e7istin! information to reduce the amount of human time spent in searchin! and processin! that information. %tudent +iews on the impact on usinesses would +ary. An e7ample answer is: This potentially could ha+e hu!e effects on usinesses as simple analysis ecomes mechaniBed, reuirin! fewer humans to perform this asic task. Diff: 2 a!e Ref: 2#"82# AA$%&: Analytic %kills $A%E: E+aluation in terms of assess (*ecti+e: #.6) &lo!s, wikis, and social networkin! sites were desi!ned for indi+iduals to communicate with each other. ;hat uses do usinesses ha+e for these tools> i+e specific e7amples. Answer: &usinesses can use these tools to reach out and market to potential new customers. /or e7ample, many usinesses ha+e /aceook sites to market their product to specific !roups on /aceook. They can use these tools to support and !i+e added +alue to e7istin! customers. /or e7ample, a software company could ha+e a lo! that discusses in8depth use of a software product. &usinesses can also use these tools within their company to communicate etween departments and share knowled!e. /or e7ample, a company wiki could e set up as a repository of e7pert information. Diff: 2 a!e Ref: 2#-82#" AA$%&: Analytic %kills $A%E: %ynthesis in terms of uild, model (*ecti+e: #.-
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65) ;hat has made the oo!le search en!ine so successful> Answer: The oo!le search en!ine ecame so successful ecause it was one of the first search en!ines to incorporate pa!e rankin!: ot only does it inde7 the ;e pa!es it finds accordin! to oth keywords and cominations of keywords, it also ranks each pa!e accordin! to the numer of pa!es that link to it, and the numer of pa!es it links to itself. This helped make search results more rele+ant when compared to search en!ines relyin! solely on key words used on ;e pa!es. A user could e relati+ely certain that they would find rele+ant information within the top results of a oo!le search. 'mpro+ed search results for the user, alon! with continual impro+ements to its search en!ine, the de+elopment and other ;e applications, tools, and its Ad%ense product where it sells keywords to the hi!hest idder has made oo!le so successful as a search en!ine and marketin! firm. Diff: 2 a!e Ref: 23682#1 AA$%&: Analytic %kills $A%E: E+aluation in terms of assess (*ecti+e: #.-
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