KILLER FLIPPING SECRETS The Ultimate Guide to Website Flipping Bryan O’Neil
and Thomas Smale Copyright © 2010
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping
DISCLAIMER IMPORTANT NOTCE: You DO NOT have any rights to resell, reprint, give away, share or distribute this report, its sections or its appendices in any way! If you have obtained this e-book any other way than through http://KillerFlippingSecrets.com/ , http://FlippingNetwork.com/ http://FlippingNetwork.com/ or or well-known Internet Marketing forums then you have a pirated copy. Please help us stop piracy by reporting this via email at
[email protected] [email protected].. This e-book is provided as-is with no representations or warranties, either express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. You assume complete responsibility and risk for use of any of the information made available in this e-book and any and all related or advertised extras and services. Some jurisdictions do not allow the exclusions of implied warranties, so the above exclusion may not apply to you. The authors of this book, their t heir agents, representatives and employees are neither responsible nor liable for any direct, indirect, incidental, consequential, special, exemplary, punitive, or other damages arising out of or relating in any way to this ebook and/or its content or information contained within it. By using the information made available in this book you agree to take full responsibility for your actions. ac tions. You also agree to use the aforementioned information according to the laws and regulations of your jurisdiction. This e-book, including inc luding any part of its content, c ontent, must not be produced, reproduced, copied or passed on without the prior written consent of the author. The book ships with absolutely no Private
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping
TABLE OF CONTENTS CONT ENTS About the Authors .......................................................... ............................................................................................................................. ........................................................................ ..... 6 Content Overview ................................................................................................................................... ................................................................................................................................... 6 BEGINNER’S GUIDE TO FLIPPING ............................................................. .............................................................Error! Bookmark not defined. So, what is site flipping? ......................................................................Error! Bookmark not defined. Do I need lots of expensive tools and technical skills? ........................Error! Bookmark not defined. Okay, so how does the whole process work? ......................................Error! Bookmark not defined. What are you good at? ........................................................................Error! Bookmark not defined.
MODULE 1 - THE MARKET CHAPTER 1: INTRODUCTION INTRODUCTION TO DIFFERENT MARKETPLACES ................. Error! Bookmark not defined. CHAPTER 2: FLIPPA – YOUR #1 RESOURCE ..............................................Error! Bookmark not defined. CHAPTER 3: DIGITALPOINT – BUYER’S BEST FRIEND ............................... Error! Bookmark not defined. CHAPTER 4: OTHER MARKETPLACES AND THEIR USE .............................. Error! Bookmark not defined.
MODULE 2 - THE BUSINESS CHAPTER 5: DIFFERENT TYPES OF SITE FLIPPING FLIPPING..................................... Error! Bookmark not defined. CHAPTER 6: TURNKEY SITES – QUALITY VS. QUANTITY ........................... Error! Bookmark not defined. CHAPTER 7: PLR AND INFOPRODUCT-SITES: ONCE HOT, NOW DYING? .. Error! Bookmark not defined. CHAPTER 8: WEBSITE ARBITRATION – THE QUICK FLIP ........................... ........................... Error! Bookmark not defined. CHAPTER 9: WEBSITE ARBITRATION – MID- TO LONG TERM FLIP ........... Error! Bookmark not defined. CHAPTER 10: ALL ABOUT BROKERAGE..................................................... BROKERAGE.....................................................Error! Bookmark not defined.
MODULE 3 - THE ART OF BUYING CHAPTER 11: FINDING THE BEST DEALS AND NEVER OVERPAYING ........ Error! Bookmark not defined. CHAPTER 12: HOW TO GET BARGAIN PRICES – EVERY TIME!.................. Error! Bookmark not defined. CHAPTER 13: THE TRANSACTION.............................................................Error! Bookmark not defined. CHAPTER 14: BUYER DUE DILIGENCE.......................................................Error! Bookmark not defined.
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping MODULE 4 - ADDING VALUE AND DEVELOPING YOUR WEBSITE CHAPTER 15 INTRODUCTION: 95% OF SITES ARE HEAVILY UNDER MONETIZED ... Error! Bookmark not defined.
The Lazy Way to Spot Under Monetized Sites .....................................Error! Bookmark not defined. CHAPTER 16: MAKE $150,000 A YEAR SELLING TEXT LINKS .................... Error! Bookmark not defined. CHAPTER 17: BUILD UP THE TRAFFIC.......................................................Error! Bookmark not defined. CHAPTER 18: EFFECTIVE TIME MANAGEMENT AND THREAT ANALYSIS . Error! Bookmark not defined. Time Management 101 ........................................................................ ........................................................................Error! Bookmark not defined. Risk Analysis ......................................................................................... .........................................................................................Error! Error! Bookmark not defined.
MODULE 5 - THE ART OF SELLING CHAPTER 19: BRYAN’S 15-STEP SALES FORMULA.................................... Error! Bookmark not defined. CHAPTER 20: SALES COPY – YOUR BEST FRIEND AND WORST ENEMY.... Error! Bookmark not defined. The Headline ........................................................................................ ........................................................................................Error! Bookmark not defined. The Content ................................................................ ......................................................................................... .........................Error! Error! Bookmark not defined. CHAPTER 21: SELLER DUE DILIGENCE ...................................................... ......................................................Error! Bookmark not defined. CHAPTER 22: THE AUCTION ..................................................................... .....................................................................Error! Bookmark not defined. CHAPTER 23: SALE COMPLETION, WRAP-UP AND UPSELL ...................... Error! Bookmark not defined.
MODULE 6 - THE ACTION PLAN CHAPTER 24: ENOUGH FLUFF – LET’S MAKE THAT CASH! ....................... Error! Bookmark not defined. CHAPTER 25: 7 DAY ACTION PLAN .................................................................................................... ...................................................................................................... .. 124 CHAPTER 26: 30 DAY ACTION PLAN .................................................................................................... .................................................................................................... 125 CHAPTER 27: 6 MONTH ACTION PLAN...................................................... ................................................................................................ .......................................... 126 CHAPTER 28: ACTION PLAN TEMPLATE .............................................................................................. .............................................................................................. 127
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping
FOREWORD Dear Friend, Let me first say that Thomas and I are extremely glad that you’ve decided to get your hands on this exclusive report. It’s always good to see enthusiastic people taking action and doing their best to get started in this competitive, but extremely rewarding industry – and I can promise you that throughout this e-course, we will do our absolute best to give you exactly what it takes to move on to the next level and make this game a steady six-figure income. But not to worry if you’re already experienced in the business of Site Flipping – this course is a result of months of brainstorming and contains our very best ideas, tips and tricks – all of which we apply in our own flipping business every single day. I’m absolutely confident that even the most experienced site flipper will have their “a-ha!” moments while reading through this material – I’m going to eat my socks and label this course an absolute failure if you don’t! That said, the course should be a fun (and profitable) reading regardless of your current experience – and best of all, by getting the course through t hrough legal channels, you will also have access acc ess to us PERSONALLY on the Flipping Network discussion discussi on board, where you can ask us anything and everything if there’s even a small bit that you feel unsure about. I urge you to go ahead and register yourself an account at http://FlippingNetwork.com/ right now – and given that you use the same email address as you did when ordering this course, your account will be approved and activated within 24 hours.
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping About the Authors
Bryan O’Neil is an entrepreneur who has been actively involved in the Internet
Marketing industry for over 7 years. During those years he has experimented with virtually all aspects of marketing, from selling SEO services to running high-scale CPA campaigns. Bryan started his Site Flipping business only a year ago by “seeing what he can get” for his existing website portfolio, but noticing the massive potential and exploitability of this market, he quickly turned this into his main line of business and has, by now, flipped websites for well in excess of $300,000 in total. Thomas Smale has just finished a Degree in Business Bus iness Administration and has been
buying and selling websites for a number of years. He specialises in business strategy and extracting maximum value from acquisitions. Thomas primarily focuses his business model around flipping, having bought his first site for just $50 and selling for $1,200, he has been profitable ever since. sinc e. With a 98% hit rate for profitable flips f lips and ROI’s regularly at 1000% and higher he now focuses full time on this side of his business, rapidly building a valuable portfolio with five figure profits each month.
Content Overview
We have done a whole lot of planning to keep this course as simple and logical as possible, allowing you to “fly through” the heaps of information with ease. For this reason, the course has been divided into six modules – each handling a different area of Site Flipping. Further to the main modules, you will find several bonuses and extras, as well as a lot of exclusive information that’s published via FlippingNetwork.com Below, we’ll give you a short introduction on what you can expect to see s ee throughout
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping We will start with our Beginner’s Guide, something that is aimed towards those readers who have none to very limited experience in Internet Marketing and Site Flipping. The beginner’s guide provides basic information about this field of business, along with some helpful ‘newbie-tips’ which will provide you with enough knowledge to get started with the main training t raining course. If you’ve already flipped a site or two then feel free to skip this section. In Module 1, we will talk about the Site Flipping market, analyse different marketplaces along with their plusses and minuses, and give you a fool-proof plan on which marketplace to use in which exact situation, as well as some marketplacespecific tips & techniques. Module 2 will dive further into the business itself, looking at different ways of
profitable Site Flipping and in essence, giving you a choice of “paths” you can take. It is important to remember that Site Flipping is BUSINESS, not merely some method that you’ll pick up from a forum and make a few grand out of it, worrying that it may get “saturated” soon. It’s a business similar to Real Estate Flipping, or even running a retail store, and as such, we need to first understand the main concept of it and different possible business models before continuing. Throughout Modules 3 to 5 we will get a whole lot more practical pract ical and will discuss the main phases of Site Flipping (those being respectively the Buying Phase, the Value Adding Phase and the Selling Phase) into the finest extent and overload you with information and strategies than you can, and should use in your flipping career. We strongly suggest you to take a notebook alongside while going through these three modules, as the amount of information provided will be outrageous, and you
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping exactly what we’ve been doing, without having to waste any more time on learning, researching and waiting. In addition, there are several bonuses and extras that ship with the course – let us give you a quick rundown on these: t hese: Module 7 (available only on the CD version) will provide you with our very best tips.
There is more fantastic information, tips and tricks within this module alone than in all other modules combined! Among other killer tips, Module 7 will let you discover the following: •
How 95% of Thomas’s auctions end up in the t he “Most Active” section and therefore get up to 2,000 views and 45 bids EACH.
•
How to avoid Disputes and Chargebacks, but still accept payments via PayPal!
•
The secret to almost COMPLETELY AVOIDING Flippa’s service fees but still getting the same amount (or more) money for the sites that you sell.
•
... and a lot more.
Flipper’s Toolbox (available online through FlippingNetwork.com) is a collection of
checklists and spreadsheets essential to every successful Site Flipper. Not only does it provide you with easy to follow checklists for virtually every typical scenario that you’ll come across, it makes your whole budget planning (and belive me, you’ll need it!) a true walk in the park! From Zero to Hero (available online through FlippingNetwork.com) is a serious
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Killer Flipping Secrets – The Ultimate Guide To Website Flipping IMPORTANT! In order to avoid piracy and to keep the information only onl y in the right hands, we have the course available only on-line, through FlippingNetwork.com. Given that you've obtained the course legally, all you need to do is register at http://FlippingNetwork.com/ USING THE EMAIL ADDRESS THAT YOU USED TO AUTHORIZE YOUR PAYMENT, PAYMENT, and we will give you full access to all the information within 24 hours (usually as quickly as 1-2 hours though)! And there’s more – it actually pays to be ACTIVE in the community, as not only will you get to communicate with the BEST of this industry, but the greatest and sneakiest bits and strategies are reserved for only the eyes of our Senior Members – we simply don’t want them to end up in the wrong hands!
Now that we’ve got everything covered, let’s get started! Go ahead and register on our website to begin your Site Flipping journey!
To Your Success!
http://KillerFlippingSecr http://Kill erFlippingSecrets.com/me ets.com/members.html mbers.html