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INTRODUCTION TO PAK SUZUKI Pak Suzuki Motor Company Limited (PSMCL) is public limited company with its shares quoted on Stock Exchanges in Pakistan. The Company was formed in August 1983 in accordance with the terms of a joint venture agreement between Pakistan Automobile Corporation Limited (representing Government of Pakistan) and Suzuki Motor Corporation (SMC) - Japan. The Company started commercial production in January 1984 with the primary objective of progressive manufacturing, assembling assembling and marketing of cars, Pickups, Vans and 4x4 vehicles in Pakistan. The Company’s long term plans inter -alia includes tapping of export markets.
The foundation stone laying ceremony of the Company’s existing plant located at Bin Qasim
was performed in early 1989 by the Prime Minister then in office. By early 1990, on completion of first phase of this plant, in-house assembly of all the Suzuki engines started. In 1992, the plant was completed and production of the Margalla Car commenced. Presently the entire range of Suzuki products currently marketed in Pakistan is being produced at this plant. Under the Government’s privatization policy, the Company was privatized and placed under the
Japanese management in September 1992. At the time of privatization, SMC increased its equity from 25% to 40%. Subsequently, SMC progressively increased its equity to 73.09% by purchasing remaining shares from PACO.
The Suzuki Management immediately after privatization started expansion of the existing plant to increase its installed capacity to 50,000 per annum. The expansion was completed in July 1994. However capacity remained substantially under-utilized until 2002 because of economic recession. Thereafter realizing growth in demand, the Company increased capacity in phases. The first phase was completed in January 2005 when capacity was enhanced to 80,000 vehicles .The second phase was completed in January 2006 and capacity was raised to 120,000. The third phase was completed when on 6th February 2007 Prime Minister of Pakistan Mr. Shaukat Aziz inaugurated 150,000 vehicles capacity expansion facilities.
In 2009 1 millionth vehicle was produced for Pak Suzuki and in 2011 the inauguration of motorcycle manufacturing plant was also held at Bin Qasim manufacturing plant.
Vision statement (actual) To be Excellent All Around.
Vision statement (Proposed) Our vision is be the world leader in transportation products and services.
Mission statement (actual) To provide automobile of international quality at competitive price
Mission statement (Proposed) Suzuki motors is committed to be the world wide (3) leader in providing transportation products (2) and services of best quality to our customers (1) so they will receive superior value. Our employees (9) and partners and shareholders will achieve highest return on their investment (5). Suzuki motors is committed to become environmental friendly (8) automobile manufacturer by offering eco-friendly engines (4). Suzuki motors is committed to exemplary business ethics in all that we do (6) while keeping our selves competitive in the market (7).
1. Customer 2. Products or services 3. Markets 4. Technology 5. Concern for survival, profitability, growth 6. Philosophy 7. Self-concept 8. Concern for public image
