Intro to Ebusiness and Ecommerce Slides b1 20130128

Slide 1

Introduction to e-business and e-commerce Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

Slide 2

Course learning objectives 1. Master relevant terminology regarding e-business; 2. Use a group of relevant theories/ frameworks; 3. Reflect on the innovative potential of new IT for specific organizations;

Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

4. Assess the implications of new IT for industry structures; 5. Identify potential disruptive ebusiness busin ess technolo tec hnologies gies and a nd associate ass ociate business models with them

Slide 2

Course learning objectives 1. Master relevant terminology regarding e-business; 2. Use a group of relevant theories/ frameworks; 3. Reflect on the innovative potential of new IT for specific organizations;


4. Assess the implications of new IT for industry structures; 5. Identify potential disruptive ebusiness busin ess technolo tec hnologies gies and a nd associate ass ociate business models with them

Slide 3

Course overview E-commerce fundamentals (strategy,, models, infrastructure, environment) (strategy

Strategy and applications (supply chain management, e-marketing, e-CRM)

Implementation Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

(change management, project management)

Slide 4

Teachers Rony Medaglia


• Department of IT Management (ITM) Cell phone: +45 2479 4327 E-mail: [email protected]

Slide 5

Teachers Jonas Hedman


• Department of IT Management (ITM) Cell phone: + 45 2479 4310 E-mail: [email protected]

Slide 6

Lecture 1 2

Date

Theme

28/1

Introduction to e-business.

RM

E-business and e-commerce

4/2

Fundamentals of e-business

RM 3

11/2 RM E-environment

4

18/2

E-business strategy

RM Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

5

25/2

E-business models

JH 6

4/3 JH

E-business infrastructure

Slide 7

Lecture

Date

Theme

7

11/3 RM E-marketing

8

18/3 JH

9

25/3 RM e-CRM (Customer Relationship Management).

E-business Supply Chain Management

10 8/4 JH

Network economics and ebusiness lock-in

11 15/4 JH

Change management in ebusiness

12 22/4 JH

Introduction to e-business

Implementation of e-business Projects.

28 Jan 2013

Course wrap-up, Q&A

Strategic and Tactical Tools for eBusiness

Slide 8

Lecture calendar • Every Monday • Lecture (Weeks 5-13; 15-17) – 12:00-12:45 – 12:55-13:40

• Exercise (Weeks 6-13; 15-16) – 14:00-14:45 Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

– 14:55-15:40

• Always check the blog for the most updated information!

Slide 9

Course overview •Chaffey, D. (2011). E-business and E-commerce management, Prentice Hall, 5th ed. + articles

Strategic and Tactical Tools for eBusiness

• Students are strongly recommended to prepare before each session


• Come prepared to class or expect to quickly fall behind

28 Jan 2013

Slide 10

Examination • Oral examination with written work but without time for preparation at the exam • 10-13 June 2013 • Case report (max 8 pages) • Short essay (max 2 pages) • Deadline: 24 April 2013 Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

Slide 11

Individual written assignments • Case report (max 8 pages) – A report tackling the case you have presented with your group during the exercises in class

• Short essay (max 2 pages)


– An essay applying the concept of “disruptive technology” (Daneels, 2004) to a technology of your own choice and describing its potential for a business model

Slide 12

Class exercises • Exercise: – 14:00-14:45 – 14:55-15:40

• Exercises are aimed at preparing you for the exam • 10 min. group case presentations + plenary discussion Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

Slide 13

Class exercises • Groups of max. 4 students • Groups present each week on the same case • E-mail [email protected] with the group composition by Thursday at 12:00 Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

• Schedule will be available on the course blog

Slide 14

Case presentation Groups 1 & 2 • Identify and describe the key elements of Gazelle’s business model and explain why it has been successful. • What are the characteristics of Gazelle’s revenue model?


• Should (and could) Gazelle aim to move towards a different intermediation model? • How would the economics of this new model compare with Gazelle’s current model?

Slide 15

Session 1 - Learning outcomes 1. Define the meaning and scope of ebusiness and e-commerce and their different elements 2. Summarize the main reasons for adoption of e-commerce and ebusiness and barriers that may restrict adoption Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

3. Outline the ongoing business challenges of managing e-business and e-commerce in an organization.

Slide 16

Session 1 – Readings • Chaffey, D. (2011). E-business and E-commerce management, chapter 1: Introduction to e-business and ecommerce, pp. 4-45


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What do we call this ething ? “eGovernment” “e-commerce” “eBusiness” “Digital Marketing” “Internet marketing”


“e-procurement” “e-tailing”

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What do we call this ething ?

E-commerce = ‘buying and selling things using the Internet’?


Slide 19

E-commerce • A communication perspective The delivery of information, products or services or payment by electronic means

• A business process perspective


The application of technology towards the automation of business transactions and workflows

Slide 20

E-commerce • A service perspective Enabling cost cutting at the same time as increasing the speed and quality of service delivery

• An online perspective The buying and selling of products and information online Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

Slide 21

Buy-side and sell-side e-commerce


Slide 22

E-commerce 1. Sell-side e-commerce 2. Buy-side e-commerce 3. Internal use of electronic communications to support business processes


Slide 23

Transactional e-commerce site: Thomas Cook


Slide 24

Services-oriented relationship building site: Accenture


Slide 25

Brand-building site: Guinness


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Portal or media site: www.silicon.com


Slide 27

Social network or community site: Twitter


Slide 28

E-commerce and e-business


Three definitions of the relationship between e-commerce and e-business

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E-commerce and e-business 1. Sell-side e-commerce 2. Buy-side e-commerce 3. Internal use of electronic communications to support business processes


-> E-commerce usually covers either (1) and/ or (2); e-business is broader in scope.

Slide 30

Drivers of business Internet adoption Cost/ efficiency drivers 1. Increasing speed with which supplies can be obtained 2. Increasing speed with which goods can be dispatched 3. Reduced sales and purchasing costs

Competitiveness drivers 1. Customer demand Strategic and Tactical Tools for eBusiness

2. Improving the range and quality of services offered


3. Avoiding losing market share to businesses already using e-commerce

28 Jan 2013

Slide 31

Drivers of consumer Internet adoption (6C)

• Content • Customization • Community • Convenience Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

• Choice • Cost reduction

Slide 32

Strategic and Tactical Tools for eBusiness Introduction to e-business

A simple stage model for buy-side and sell-side e28 Jan 2013 commerce

Slide 33

Barriers to consumer Internet adoption

• No perceived benefit • Lack of trust • Security problems • Lack of skills Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

• Cost

Slide 34

Management issues • How do we explain the scope and implications of e-business and ecommerce to staff? • What is the full range of benefits of introducing e-business and what are the risks? Strategic and Tactical Tools for eBusiness Introduction to e-business 28 Jan 2013

• How do we evaluate our current ebusiness capabilities?

Intro to Ebusiness and Ecommerce Slides b1 20130128

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