Unit 1 Activities
Preview (Page 8) Suggested answer Sony develops and manufactures electronic goods. Citibank offers banking services. Nike designs and manufactures clothing. AOL provides internet services. Wal-Mart sells food and drink. Toyota designs and manufactures cars Microsoft designs, develop, and sells IT software
Reading 1 p. 8
General Electric 4
1
GE is a diversified technology, media and financial services company. The company mission statement is to create products that 2 make life better: from aircraft engines to industrial machinery to insurance, medical technology, television news and plastics. GE operates in more than 100 countries and employs more than 300,000 people 3 worldwide.
Move over game boys Lynn Robson is a co-founder of Frognation. The createssoundtracks soundtracks designs and company creates and designs and Translates Japanesevideo video games forfor the the UK markets. translates Japanese games UK market. With her partners in Tokyo and her international team of designers and developers, Lynn creates the video games that thousands are playing today. runsthe the UK UK office Lynn runs office of Frognation, while her two business partners run the Tokyo office. Her Japanese computer system, and, of course, email make it possible to work across borders and time zones.
Frognation represents producers game Frognation represents producers with greatwith gamegreat ideas and Helps them sell their ideas Sonytheir or Nintendo ideas andtohelps them totosell ideasintoTokyo. Sony or Nintendo in Tokyo. Once the games go into provide advice onon development, Lynn and her team provide advice everything from the music soundtrack and everything from the music soundtrack and graphics to the game programming graphics toand thecharacters game programming and characters. The results is a new kind of videogame, created by artists, which provides exciting game play.
Cultural understanding is important. When she givesadvice advice on is in meetings in Japan, Lynn gives on what work in in both what willwill work bothcountries countries. In the West, gives clients Lynn becomes the Japan expert, giving clients Information about Japanese Japanese culture information about culture. When her Japanese partners come to meetings in the to present their ideas in the bestin way UK, Lynn helps helpsthem them to present their ideas the best way, and tries to avoid any cultural misunderstandings.
Video game sales are sky-rocketing at the moment. There are thousands of opportunities to build careers in the videogame industry, but women don‟t often consider gaming as a career. Today most videogames are created by men, and for men. So it is no surprise that almost all videogames are either sports games or shootem-ups. With more women like Lynn joining the videogame industry, however, things could change.
Lynn Robson is a co-founder of Frognation. The company creates soundtracks and designs and 1:T translates Japanese video games for the UK market. With her partners in Tokyo and her international team of designers and developers, Lynn creates the video games that thousands are playing today. 1. What does Lynn Robson do? 2. Did Lynn found Frognation alone? 3. What does Frognation do?
2: F
Lynn runs the UK office of Frognation, while her two business partners run the Tokyo office. Her Japanese computer system, and, of course, email make it possible to work across borders and time zones. 1. Does Lynn mainly work in Japan? 2. What helps her work possible? 3. How many people run Frognation?
Frognation represents producers with great game them to sell their ideas to Sony ideas and helps them 3:F or Nintendo in Tokyo. Once the games go into development, Lynn and her team provide advice on everything from the music soundtrack and graphics to the game programming and characters. The results is a new kind of videogame, created by artists, which provides exciting game play. 1. What does “them” line 2 refer to? 2. Is Lynn responsible for only the sound effects in producing games?
Cultural understanding is important. When she is in meetings in Japan, Lynn gives advice on what will work in both countries. In the West, Lynn 4:T becomes the Japan expert, giving clients information about Japanese culture. When her Japanese partners come to meetings in the UK, them to present their ideas in the Lynn helps them best way, and tries to avoid any cultural misunderstandings. 1. Is it true that Lynn doesn‟t know anything about Japanese culture? 2. What does „them‟ refer to? 3. Why does Lynn have to help them present their work?
Video game sales are sky-rocketing at the 5:T moment. There are thousands of opportunities to build careers in the videogame industry, but women don‟t often consider gaming as a career. Today most videogames are created by men, and for men. So it is no surprise that almost all 6:T videogames are either sports games or shoot-emups. With more women like Lynn joining the videogame industry, however, things could change. 1. How is video games industry‟s situation now? 2. According to this paragraph, what is the writer‟s opinion on career of gaming? 3. What does the writer expect the future of the video games?
Reading 2, p 9
Company activities: creates soundtracks, designs and translates Japanese video games for the UK market;
represents producers with great game ideas and helps them to sell their ideas to Sony or Nintendo in Tokyo; provides advice on everything from the music soundtrack and graphics to the game programming and characters.
Lynn‟s Activity: Runs the UK office; give advice on what will work in both countries; give clients in the West information about Japanese culture; helps Japanese partners present their ideas in the West
e a d b c
accountant artist banker economist engineer musician
advisor representative assistant management consultant software developer film producer
extra 1. 2.
3.
4.
5.
6.
7.
librarian She works in a library. She is a _________. Somchai works at the construction site. He is a worker construction _________. He drives the airplane for an airline. He is an airline pilot __________ . He works in the hospital and with the help of nurses doctor he treats many patients. He is a ______________. He plays music well. He can be a good musician ______________. He helps some engineers to design the buildings and architect architecture. He is an __________________. He carries mails, letters and parcels to people at postman home or at work. He is a ______________ or mail carrier ___________________.
Present Continuous and Present Simple Present Continuous: Subject + is/am/are + v+ing Present Simple: Subject + V1(s/es) Verb + s/es when the subject is third person singular (he/she/it)
Language check
b
c a d
Language check
starts give am giving/‟m giving stay are beginning are refusing
are demanding
Listening 1
P. 12
Many companies employ teams who work together across borders and time zones. We call themAdvantage virtual teams because they communicate almost entirely by email. Modern technology makes communication very simple and fast – but there can be problems. There is a big risk of misunderstanding. With team members speaking disadvantage different languages and belonging to different culture, small problems can become big problems.
Listening 1.1, p. 12
Advantage: Communication is very simple and fast.
Disadvantage: There is a big risk of misunderstanding, small problems can become big problems.
Listening 1 part 2
When you work together in a virtual team, you have to know and trust each other. It‟s important to build a relationship. When you join a virtual team, write an email to the others to introduce yourself. Tell your colleagues about your job, Tell colleagues about yourself your work experience, your interests.
When you write an email, don‟t just focus on work. Make conversations – ask about the weather or mention something that is going on at the moment.
You need to explain things clearly to make sure If there is a problem, explain it carefully there is no chance of misunderstanding.
If you have to say something negative, be careful. Remember, you can‟t smile in an email. A written message can sometimes seem very strong to the other person. Using polite Use polite phrases phrases helps a lot! When you often write to the same colleagues, you usually develop an informal, friendly style. But if you write to people in business that you don‟t know well, you need to be more formal.
/ Email A follows Anna’s recommendations.
d d
a
b
c
c
Listening 2 p. 13
Olaf: I‟m a systems developer and I work for a finance company. I‟m responsible for our website and managing the IT systems. But I also develop new systems for the future. He is responsible for the website and develops new systems for the future.
Rania: I work as a project manager for a travel company we help hotels to develop websites. My role is to meet clients and find out what they want from their website. Then I prepare a She also finds out what clients want, prepares proposal and present to them proposals and presents the it proposals to clients.
Da The: I‟m a lawyer and I work for a mobile phone company. We make deals with companies to supply parts and services. My main role is to check the contracts with suppliers, but I also negotiate new contracts. He also takes part in negotiations for new contracts with suppliers.
Jaana: I‟m an accountant at a Finnish paper manufacturing company. We make the paper for magazines. I‟m responsible for payments to suppliers. I check the invoices from suppliers and send suppliers‟ the payments. She checks invoices and sends them their payments.
Listening 2 1 p. 13
Olaf System
Rain
developer
Finance House
Project manager
Travel company
Manages IT systems
Meets clients
Mobile phone company
Da The
Lawyer
Janna
Accountant Paper manufacturer
Checks contracts
Deals with payments
Olaf
He is responsible for the website and develops new systems for the future.
Rania
She also finds out what clients want, prepares proposals and presents the proposals to clients.
Da The
He also takes part in negotiations for new contracts with suppliers.
Janna
She checks suppliers‟ invoices and sends them their payments
Olaf
I‟m a … I work for… I‟m responsible for
Rania
I work as a … for …. My role is to ……..
Da The
I‟m a … I work for… My main role is to …..
Janna
I‟m an… I‟m responsible for
……
1. 2.
3.
Writing focus: Email
Decide who you are. Every time you start to write, you need to ask yourself two questions: a. What is the purpose? b. Who am I writing to? Look at the section on Emails on p.6 of the Style guide a. Greeting b. Message c. Closing phrase d. Name Start with the most important information
4. 5.
What style should the email be written in? What words and phrases might be appropriate in your email?
