ENTREPRENEURSHIP MANAGEMENT A DOCUMENT ON
(an endeavour of sandeep maheshwari)
SUBITTED BY !"AB#A$A" $UMA" %& 'INAY
CONTENTS
ABOUT OUNDE"
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SOU"CE O IDEA
+
IMA%ESBA,AA"&COM O'E"'IE-
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T#E IMA%EBA,,A" !#I/OSO!#Y
0
-#AT IMA%EBA,,A" OE"
1
AD'ANTA%E IMA%ESBA,AA"&COM
2
BUSINESS T"ANSO"MATION
3
SANDEE!4S 'ISION
5
CONC/USION
6
BIB/IO%"A!#Y
ABOUT OUNDE" AT 29 years, Sandeep Maheshwari's life reads like a fairy ale in whi!h a !"lle#e dr"p"$ fr"% a %iddle&!lass a!k#r"$nd fa!es !"$nless ad(ersiies " e!"%e "ne "f he %"s wellkn"wn enreprene$rs "f India) N" s$rprisin#ly, India's leadin# $siness weekly, *$sinessw"rld, re!enly ad+$d#ed Sandeep as "ne "f India's M"s Pr"%isin# Enreprene$rs) n he s$rfa!e, Sandeep Maheshwari %i#h appear plain l$!ky " ha(e sared he ri#h $siness a he ri#h i%e) *$ like all s$!!ess s"ries, here's a l" %"re " Sandeep's s$!!ess s"ry han +$s plain l$!k) *ef"re he s$!!ess "f Mash A$di" -is$als P() .d) /"f whi!h I%a#es*a0aar and Sh"India are a par1, he had ried his hand a si $sinesses, $ in (ain) A he a#e "f 23, he had a$h"red a ""k "n %arkein#) *$ when n" p$lisher was ready " ake i "n, he p$lished i hi%self) $ "f he firs prin r$n "f 3,444 !"pies, arely a h$ndred were s"ld) The ""k %i#h ha(e failed $ l""k !aref$lly and y"$ will see ha's a (ery spe!ial ""k) Unlike %"s ""ks, he pa#es need " e $rned lef " ri#h raher han ri#h " lef) If y"$ are w"nderin# why, y"$ +$s need " read he firs pa#e ha asks, 5If y"$ !an' e(en !han#e he way y"$ read, h"w !an y"$ !han#e he way y"$ hink67 Sandeep's ae%ps a !reain# s"%ehin# $ni8$e did n" end here) A 2, he !reaed a w"rld re!"rd in ph""#raphy y akin# %"re han 34,4444 sh"s "f 322 %"dels in +$s 34 h"$rs and :; %in$es)
SOU"CE O IDEA As a ph""#rapher, Sandeep w"$ld re#$larly #e 8$eries fr"% ad(erisin# a#en!ies wh" waned " $se his pi!$res f"r heir !a%pai#ns raher han sh""in# fresh i%a#es) Tha's when he h"$#h "f !reain# a wesie wih a s"!k "f pi!$res ha he had already sh") S"%e resear!h "n he inerne re(ealed ha 'S"!k Ph""#raphy' was a well&esalished ind$sry w"rldwide) H"we(er, he dis!"(ered ha here was n" s"!k ph""#raphy a#en!y pr"(idin# !reai(e i%a#es wih Indian fa!es) This helped hi% fir% his plans and w"rk sared in earnes in Mar!h 244;, and he wesie www)i%a#esa0aar)!"% was la$n!hed in
IMA%ESBA,AA"&COM O'E"'IE A!!"rdin# " %any s$r(eys, in (is$al !"%%$ni!ai"n, a pr"d$! "f ser(i!e %ean f"r a pari!$lar p"p$lai"n has eer !han!es "f s$!!ess if i !arries a fa!e ha (iewers !an relae ") >ih India e%er#in# as a leadin# %arke f"r an e(er&in!reasin# ran#e "f pr"d$!s, here has een a s$r#e in de%and f"r i%a#es ha sh"w an Indian fa!e in an Indian sein#) I%a#es*a0aar)!"% "ffers an i%%ense ad(ana#e wih is (as daaase "f i%a#es ha are refle!i(e "f India) *$ !reain# his wesie was n" easy hin# f"r Sandeep) As a ph""#rapher, he was well&(ersed wih he arisi! and !reai(e side "f his $siness $ he real !hallen#e lay in $ndersandin# and i%ple%enin# he ri#h kind "f e!hn"l"#y SUR?E < I@EA) I%a#es*a0aar is a f$lly "wned s$sidiary "f Mash A$di" -is$als Pri(ae .i%ied) I%a#es*a0aar pr"(ides !reai(e pr"fessi"nals all "(er he #l"e wih an i%perai(e res"$r!e f"r sear!hin#, p$r!hasin# and d"wnl"adin# Indian i%a#es) A presen, "(er 444 !liens in %"re han :; !"$nries are $sin# i%a#es fr"% I%a#es*a0aar f"r heir ad(erisin# and %arkein# !"%%$ni!ai"n)
T#E IMA%EBA,,A" !#I/OSO!#Y I%a#es*a0aar was la$n!hed wih a $rnin# desire " !reae he >"rld's lar#es !"lle!i"n "f !reai(e i%a#es wih Indian fa!es) India's di(ersiy and !"%pleiy !an e winessed hr"$#h is pe"ple wh" refle! pas radii"ns, !$l$res and (al$es ass"!iaed wih heir disin!i(e re#i"nal !$s"%s, hais, f""d B fesi(als ha are disin!i(ely Indian) All he i%a#es "n I%a#es*a0aar are indi!ai(e "f he innae epressi"ns "f deep&r""ed feelin#s "f indi(id$als hr"$#h whi!h sprin# heir day&"&day a!i"ns, p"s$res and epressi"ns) Indians elie(e in sharin# happiness and s"rr"w "#eher as a !"%%$niy) >hile d"in# s", Indians share $ni8$e %anneris%s and epressi"ns whi!h are !ap$red in "$r eensi(e lirary "f !reai(e i%a#ery)
-#AT IMA%EBA,,A" OE" A!!"rdin# " %any s$r(eys, in (is$al !"%%$ni!ai"n, a pr"d$! "r ser(i!e %ean f"r a pari!$lar p"p$lai"n has eer !han!es "f s$!!ess if i !arries a fa!e ha (iewers !an relae ") >ih India e%er#in# as a leadin# %arke f"r an e(er&in!reasin# ran#e "f pr"d$!s B ser(i!es, here has een a s$r#e in de%and f"r i%a#es ha sh"w an Indian fa!e in an Indian sein#) I%a#es*a0aar "ffers an i%%ense ad(ana#e wih is (as daaase "f i%a#es ha are refle!i(e "f India, %akin# he% a(ailale in he %"s a!!essile way) e elie(e "$r s$!!ess !"%es fr"% "$r f"!$s "n areas ha %aer %"s " "$r !$s"%ers fr"% he f"ll"win# d"%ainsD •
Ad(erisin# A#en!ies
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?reai(e Pr"fessi"nals in @esi#n
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?"rp"rae Markein#
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Prin P$lishers
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>e&*ased Pr"fessi"nals
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S%all and Medi$% *$sinesses
I%a#es*a0aar is he firs Indian !"%pany in he w"rld " e%pl"y f$ll i%e !reai(e resear!hers f"r s$dyin# %arke rends and !"ns$%er needs) This ens$res ha he i%a#es pr"d$!ed are n" +$s e!epi"nal in 8$aliy $ als" ere%ely rele(an) S"%e "her ser(i!es "ffered y I%a#es*a0aar ran#e fr"% ph""#raphy, pr"d$!i"n, !""rdinai"n, ar dire!i"n, l"!ai"n, !asin#, %ake&$p " !"s$%es and sylin#)
AD'ANTA%E IMA%ESBA,AA"&COM A!!"rdin# " %any s$r(eys, in (is$al !"%%$ni!ai"n, a pr"d$! "f ser(i!e %ean f"r a pari!$lar p"p$lai"n has eer !han!es "f s$!!ess if i !arries a fa!e ha (iewers !an relae ") >ih India e%er#in# as a leadin# %arke f"r an e(er&in!reasin# ran#e "f pr"d$!s, here has een a s$r#e in de%and f"r i%a#es ha sh"w an Indian fa!e in an Indian sein#) I%a#es*a0aar)!"% "ffers an i%%ense ad(ana#e wih is (as daaase "f i%a#es ha are refle!i(e "f India)
DIICU/TIES ACED *$ !reain# his wesie was n" easy hin# f"r Sandeep) As a ph""#rapher, he was well& (ersed wih he arisi! and !reai(e side "f his $siness $ he real !hallen#e lay in $ndersandin# and i%ple%enin# he ri#h kind "f e!hn"l"#y f"r f$lly sear!hale e&!"%%er!e wesie) Iniially, %any !"%plained ha he sie ""k "(er a %in$e f"r a si%ple sear!h 8$ery " display he res$ls) >ih i%e and "pi%ised e!hn"l"#y, a sear!h "n I%a#es*a0aar)!"% "day akes less han w" se!"nds) In er%s "f speed "f pa#e l"adin# and na(i#ai"n "", his wesie has e!"%e "ne "f he es in he w"rld)
BUSINESS T"ANSO"MATION Ha(in# esalished iself as an $ndisp$ed leader in he s"!k ph""#raphy ind$sry, Sandeep de!ided " la$n!h an"her wesie, Sh"India)!"%, $nder Mash A$di" -is$als in Sepe%er his year) Unlike "n I%a#es*a0aar)!"% where "p ph""#raphers sh"" he i%a#es, "n Sh"India)!"% any"dy !an $pl"ad pi!$res ha hey ha(e aken and when "ne "f heir pi!$res is s"ld, hey #e ;4 per!en "f he sales a%"$n) I %i#h e +$s a few %"nhs "ld, $ Sh"India)!"% already has %"re han ,444 re#isered %e%ers wh" $pl"ad h"$sands "f i%a#es e(ery day) E(er l""kin# f"r new hei#hs " rea!h, Sandeep has se a ar#e "f "(er w"& %illli"n i%a#es "n Sh"India)!"% y he end "f ne year)
TESTIMONIA/S R"%%el M$dra Rakshasa, Nai"nal ?reai(e @ire!"r "f Inerads Ad(erisin# P() .d) says, 7I%a#es*a0aar)!"% is a ""n f"r India's ad(erisin# w"rld, a w"rld where speed is he essen!e and !liens hardly #i(e i%e " sh"" rele(an pi!$res)7 In he w"rds "f Ra%esh S), General Mana#er, R)) Swa%y **@, 7I%a#es*a0aar)!"% has deph and readh "f eperise " "ffer a ri!h (ariey "f Indian i%a#es wh"se l""k and feel are $nparalleled) A"(e all, I%a#es*a0aar)!"% "ffers (ery !"%peii(e raes a!r"ss (ari"$s se#%ens) This %akes he% aff"rdale e(en " he s%all and %edi$% le(el ad(erisers)7 I%a#es*a0aar)!"% is %$!h %"re han a s"!k ph""#raphy wesie f"r h"$sands "f !reai(e pe"ple) As U) @wi+endra A!harya, -i!e&Presiden "f Adsyn! p$s i, 7I !an' help $ hink "f I%a#es*a0aar)!"% as an eended ar% "f "$r !"%pany) >hene(er I s$rf " s"$r!e i%a#es fr"% I%a#es*a0aar)!"%, here's a disin! #lea% in %y eyes) I !"nfess ha I a% pr"$d " e ass"!iaed wih his fas!inain# and "ffea wesie)7
SANDEE!4S 'ISION /f$$re plan1 >ih "h his wesies a r"arin# s$!!ess, Sandeep is sill rarin# " !reae %"re, i##er and eer) In his w"rds, 5>e will ake India " he w"rld) In a few years, we will e ehind e(ery
p"ssile (is$al !"%%$ni!ai"n a"$ India "r Indians anywhere "n he #l"e and ha's #"in# " e n" +$s hr"$#h "$r sill i%a#es $ als" wih (ide"s, ani%ai"ns, ill$srai"ns and @ #raphi!s) In "her w"rds, he w"rld will see India hr"$#h "$r eyes)7
CONC/USION A presen, "(er =,444 !$s"%ers in %"re han :2 !"$nries are $sin# i%a#es fr"% I%a#es*a0aar)!"% and Sh"India)!"% f"r ad(erisin#, %arkein# and p$lishin#) @eli(ery "f i%a#es "n "h wesies is !"%pleely "nline) <"r pr"(idin# l"!ali0ed !$s"%er s$pp"r, here is als" an all&India T"ll&
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