How to Turn Social Media Conversations to Actionable Insights

WSKEPOUITIUY nfe ^PNJIUY< Ekifa um` siamu umifa U`nb cpijeifa nfe Usnififa dks Csnfeukjkay WM _undd Fkt`bc`s >9"37* 37>>

BNS Qsiuifa Wsko`< _usnuài` nfe Uòmfi~p`

Qsiuifa Qsiu ifa BNS i n WSKO@__

WS@"QSIUIFA

J`nsf ‣ Wksudkjik ‣ Wskepou ‣ Onbwniaf ‣ Wskepou Jnpfom` ‣ Iftkjt`b`fu if koinj bèin

Hfkq um` oji`fu

nckpu um` oji`fu’ Ifepusy ‣ @}u`sfnj nfe ifu`sfnj ifepusy jnfeonw` ‣ Okbwùiuks ‣ Unsaù bnshù

Ksanfi|` ‣ S`ne um` wku nu um` EOB_ ‣ Tiiu um` noupnj dkspb iu` ‣ S`ne Dno`ckkh Dnf Wna` Qnjj ‣ Jiu`f uk uq`ù8 kc`st` nu _ifn bioskcjka ‣ _`` qmnu f`q iu` s`wksu

Jiu`f uk npum`fuio koinj bèin okft`snuikf

um` ie`n nfe ifiamu

‣ Kpujififa ‣ Jiuifa ‣ Ojpu`sifa

Jiu`fifa uk _koinj Bèin< Bèin< Qmy i iu ibwksunfu;

>& Okbwjnifu C` nqns` kd wku ks okft`snuikf okft`snuikf  qm`s` w`kwj` ns` okbwjnififa nckpu kps oji`fu’ wskepou ks `stio` N okbwjnifu i nf kwwksupfiuy uk e`bkfusnu` wskcj`b"kjtifa ncijiui`& ncijiui`&

Jiu`fifa uk _koinj Bèin< Qmy i iu ibwksunfu;

3& Okbwjib`fu _koinj bèin okbwjib`fu ns` um` kfjif` `~pitnj`fu kd u`uibkfinj& Wku`fuinj oji`fu jkkhifa dks s`npsnfo` kf n wpsomn` eòiikf qkpje jkt` uk `` qmnu okfpb`s umifh nckpu umìs wskepou ks `stio`&


?& @}ws`è f`è W`kwj` qmk mnt` n f`è qijj `}ws` iu cy `nsomifa kfjif` pifa h`yqkse ks cy ``hifa netio` dskb um` a`f`snj wpcjio& If pom on`* kps oji`fu onf s`nom kpu qium nf kdd`s kd niunfo` ks n ds`` e`bk dks `}nbwj`&


5& Jkkhifa kpu dks okbwùiuks Kps oji`fu onf c` nj`suè qm`f umìs okbwùiuks’ fnb` ns` cìfa b`fuikfè cy wku`fuinj opukb`s qmk ns` if~pisifa nckpu umìs wskepou ks qmk ns` einuidiè qium umìs wskepou&


0& Um` oskqe Dkjjkqifa um` oskqe onf ait` kps oji`fu n cùu`s pfe`sunfeifa kd um` wpcjio’ `fuib`fu ukqnse n ukwio umnu onf nddòu iu csnfe&


4& Ifdjp`fo`s Q` onf wku um` ifdjp`fo`s kfjif` nfe miamjiamu umìs kwifikf ukqnse kps oji`fu’ csnfe&


1&

Osii Eiopikf if koinj bèin onf `st` n n qnsfifa iaf c`dks` n bnlks umpfe`suksb& Cpu c`dks` n osii q`s` uk mnww`f* q` onf ws`"`bwu iu cy jiu`fifa uk qmnu’ akifa kf nfe usy uk sòuidy iu c`dks` iu cjkq pw&

‚Qmnu aù b`npsè aù bnfnaè* &‒ nfe qmnu aù bnfnaè aù ekf` &‒

"Wù`s Espoh`s Bnfna`b`fu Apsp


9& B`npsifa SKI Iu i ibwksunfu uk b`nps` um` SKI id kps oji`fu mnt` nfy kfakifa bnshùifa onbwniaf&


9&

Um` Npeiu N csnfe i um` pb kd njj okft`snuikf nfe i fk jkfa`s okbwjù`jy okfuskjjè cy um` okswksnuikf&


>7& Fànuit` dnjjkpu Okbwnfi` mnt` uk bkfiuks kfjif` okft`snuikf n iu okpje nddòu okswksnu` s`wpunuikf nfe umìs cpif` wskwòu&

koinjbèintiikf&okb

1 Qny uk Pfe`sunfe U`}u if _koinj Bèin _kpso`< Kaf`tn* B& -37>7) Um` bnfy `bkuikf kd koinj bèin& C`sifnuk* _ -37>7)& _i} qny uk dife tnjp` if Uqiuu`s’ fki`& Mnstnse Cpif` S`ti`q&

‣ ^P@_UIKF ‟ @fe if ~p`uikf bnsh* kctikpjy kctikpjy&& N pom* iu’ unaaè n n ~p`uikf&

‣ OKFEIUIKFNJ ‟ Okfeiuikfnj tkio` njjkq ykp uk eidd`s`fuinu` cùq``f um` fùi|`f’ opss`fu nouikf + d``jifa nfe mkq iu qkpje c` eidd`s`fu id kbùmifa `j` q`s` eidd`s`fu eidd`s`fu&&

‣ IFU@FU ‟ Pfjih` okfeiuikfnj tkio` qmiom wkifu uk ifu`fu id kbùmifa qn eidd`s`fu* um` ifu`fu una m`jw kps oji`fu pfe`sunfe qmnu um` okfpb`s qnfu + ek`f’u qnfu uk ek siamu fkq * pfe`s um` opss`fu ù kd oisopbunfo`&

bèinwjpb`&qksews`&okb bèinwjpb`&qksews`&ok b

Fànuit` qkse dskb um` uq`ù`s onf apie` ykps oji`fu if wsiksiui|ifa bnshùifa b`na` nfe wskepou e`t`jkwb`fu&

‣ NPAB@FU ‟ Umi tkio` eidd`s`fuinu` cùq``f eàs`` nfe `t`siuy if `fuib`fu* n q`jj n ie`fuidi` `bwmni& ‟ ‚I ekf’u jih` umi wskepou&‒ i fku um` nb` n ‚I mnu` umi wskepou.‒

‣ S@OPSS@FO@ ‟ Umi tkio` njjkq kps oji`fu uk pfe`sunfe id um` b`fuikfè `t`fu mnww`fè c`dks`* ks id iu’ nf kfakifa ip`&

‣ IFE@DIFIU@ ‟ Umi tkio` i jiu`snjjy um` tisupnj ‚paa`uikf ck}‒ dks ykps oji`fu’ wskepou + csnfe& ‟ Qm`f n fùi|`f if um` dkspb ny* ‚I qim um` omnsa` ns` fku ukk miam*‒ um`f iu bpu ait` ykp nouikfncj` ifiamu&

Ndu`s jiu`fifa okb` ksanfi|ifa & & &

Ksanfi|ifa ie`n nfe ifiamu Kpujififa

Ojpu`sifa

Ifiamu

Ifiamu

Ifiamu

Ifiamu

Ifiamu

Ifiamu

Jiuifa

Ifiamu

Ifiamu

Ifiamu

Ifiamu

Ifiamu

Ifiamu

@}nbwj` kd Ojpu`sifa cy oji`fu< Fku`ckkh nfe Jnwukw

‣ kt`sm`nu ‣ mn ukpomwne wskcj`b

E`hukw WO

CSNFE }

Bkfiuks

_jnu`

_`stio`

‣ S`wnisè uqio` if n y`ns ‣ E`jj nfe Nji`fqns` ws`d`ssè

‣ _nbpfa sòkbb`feè dks anbifa ‣ E`jj bks` epsncj`

‣ No`s uncjù dks nj`

‣ No`s p`s nie fk sòìwu f`èè pwkf s`wnis ‣ MW ws`d`ssè ep` uk ?"y`ns qnssnfuy

Ojpu`s Nfnjyi



QSIUIFA

Ws`"s`~piiu` if qsiuifa+nfnjy|ifa enun

_mkpje ukw ws``fuifa lpu asnwm nfe e`osiwuikf kd um` asnwm cpu ifu`ne ifu`ne wpu bks` b`nu ifuk um` eiopikf -`&a& qmy eie cp|| ak pw+ekqf;)& Q` qnfu uk `` ?"bkfum okbwnsnuit` okbwns nuit` omnsu -_B@) n cp|| bkb`fupb i kbùmifa q` qnfu uk jkkh nu n q`jj&

Ws`"s`~piiu` if qsiuifa+nfnjy|ifa enun

Dks um` H`y Difeifa* wj`n` jkkh dks um` pfhfkqf pfhfkqf & Q` ekf’u qnfu uk ait` um` oji`fu kbùmifa umnu um`y ns` njs`ney nqns` kd & Bnh` ps` umnu um`s` i `fkpam cp||& Wj mkq ckum cp|| tkjpb` nfe okft`snuikf i|`&

Ws`"s`~piiu` if qsiuifa+nfnjy|ifa enun If um` sòkbb`fenuikf* usy uk mnt` n bnshùifa w`swòuit` -usnuàio bnshùifa bnshùifa bks` ibwksunfu n q` onf’u npb` umnu um` okbwnfy qkpje mnt` `fkpam s`kpso` uk ek n mpa` onbwniaf `t`sy uib`)& Sòkbb`fenuikf mkpje c` nouikfncj` nfe wòidio & Iu i fku Sòkbb`fenuikf `fkpam uk unu` umnu umnu um` oji`fu onf p` koinj bèin& Um`s` mkpje c` eùnij n uk mkq* mkq* qmiom omnff`j* qmy qkpje umnu c` um` nwwsknom* qmk uk `fana` nfe qmnu onbwniaf mkpje c` ekf`&

Sòkbb`fenuikf mkpje fku c` wskepou wòidio n kps oji`fu -qmiom ns` sàikfnj kddio`) okpje fku nou kf umi pfj` um`y wòidionjjy nie q` qnfu uk `` umi if kps s`wksu&

Ws`"s`~piiu` if qsiuifa+nfnjy|ifa enun P` Bnshùifa U`sb EKF’U ny ‚ Um` cp|| eòs`nè dskb Npapu uk _`wu`bc`s _`wu`bc`s&& Umi qn cònp` um`s` qn n onbwniaf if Npapu nfe um` cp|| mn eiè ekqf‒&

_ny kbùmifa bks` jih` ‚Um` onbwniaf ek` fku mnt` n jkfa unij `ddòu& Um` cp|| eiè ekqf t`sy dnu* if j` umnf n bkfum& Qmnu MW onf ek i uk wjnfu n `è`s kf ]]] dkspb uk bnh` um` cp|| jnu jkfa`s& Um` ukw ifdjp`fo`s qmk wkh` kd umi onbwniaf i Nji XjifhR& M` okpje c` `fanaè uk bnh` ps` um` cp|| ek`f’u ei` kf umi omnff`j&‒

Ws`"s`~piiu` if qsiuifa+nfnjy|ifa enun S@OKBB@FENUIKF_ mnt` uk c` wòidio& Eisòu nouikf& Um` okft`snuikf okft `snuikf i uijj nouit` nfe um`y onf ek kbùmifa nckpu iu& ‚Mnt` bks` onbwniaf uk nuusnou fùi|`f’ fùi|`f’ nuu`fuikf okfuifpkpjy‒ ‟ okfuifpkpjy‒ ‟ i qskfa cònp` oji`fu ekf’u mnt` bkf`y uk mnt` onbwniaf `t`sy bkfum&

_paa`uikf< Dskb um` onbwniaf* um`s` ns` kb` ei`"mnse dnf kd ]]]& @t`f ndu`s um` onbwniaf* um`s` i n askpw kd ifdjp`fo`s qmk h`wu unjhifa nckpu um` wskepou& Um`y ns` N* C nfe O -wsktie` jifh nfe eùnij kd ifdjp`fo`s)& Um`` ns` um` w`kwj` uk `fana`&

Ws`"s`~piiu` if qsiuifa+nfnjy|ifa enun A`f`snj Uiw "Njqny umifh n nf kfjif` bnshù`s" ns` um` sòkbb`fenuikf p`dpj uk um`b; Onf ek um`y kbùmifa nckpu iu; "Ekf’u ait` tnap` sòkbb`fenuikf" um`y mnt` ekf` bkfum nfe bkfum kd csnfe nfnjyi& Ait` um`b kbùmifa p`dpj& "Wj`n` bnh` ps` um` jie` ns` ekf`" ekf’u ny umnu ykp’s` ukk cpy uk difim um` umifa wj`n`& "_mkq ckum cp|| nfe `fuib`fu omnsu& omnsu & Cp|| -pfomòhè wku) nfe `fuib`fu -sòmòhè cp||) "N jku kd qsiu`s h`wu s`w`nuifa qmnu ykp onf `` kf um` asnwm" s`nkf cìfa cònp` umi i um` qny um` u`bwjnu` i k I qsiu` umi qny& QSKFA "Nookpfu IO wioh n akke `}nbwj` kd n s`wksu dks `nom nookpfu nfe mkq njj um` qsiu`s& Dkjjkq umi u`bwjnu`& "N qsiu`s b`fuikfè umnu m` ukkh 3 eny uk s`ne 177 wku& @eei`’ netio` i fku uk ek IF_NF@ qksh nfe fk nouikfncj` ifiamu& n) S`ne 177 wku cpu kfjy > ifiamu& Qskfa c) S`ne >77 wku cpu dkpfe >7 ifiamu& Siamu

Ndu`s qsiuifa um` BNS* qmnu i um` f`}u u`w;

WK_U"QSIUIFA

WK_U"QSIUIFA WSKKSD@NE Wskdksne` Wkksds`ne Wsskdsèn

WSKKDS@NE

_pcbiu uk um` Nookpfu IO dks ifiuinj omòhifa Nib dks n |`sk"sùpsf |`sk"sùpsf snu` S`ti` wskbwujy

Umi s`wksu nfe um` ifdksbnuikf okfunifè um`sìf ns` cnè kf ifdksbnuikf dskb koinj bèin kf um` Ifu `sfù nfe kum`s wpcjiojy ntnijncj` enun& Csnfeukjkay ek` fku qnssnfu um` noopsnoy kd pom i fdksbnuikf fks i Csnfeukjkay s`wkficj` dks um` okfu`fu nfe noopsnoy kd pom ifdksbnuikf& Netiksy ifdksbnuikf bny c` okfunifè if um` s`wksu& Nfy pc`~p`fu eòiikf bne` cnè kf um` enun bpu c` eòieè ndu`s ykps wskd`ikfnj bnfna`s mnt` ons`dpjjy s`ti`qè nfe n`è qmnu ibwnou pom ifdksbnuikf qijj mnt` kf ykps okbwnfy& If fk `t`fu mnjj Csnfeukjkay c` jincj` uk ykp ks ykps okbwnfy dks nfy jku wskdiu* jku s`t`fp`* ifu`s`u* akkeqijj* jku enun* oku kd wskopsifa pcuiupu` `stio` ks dks nfy ifeisòu* ifoie`funj* wòinj* ks okf`~p`fuinj enbna` kd nfy hife* mkq`t`s nsiifa* umnu ns` s`jnuè uk um`` u`sb* qmùm` s if okfusnou* uksu ks fàjia`fo`* ks nfy jànj um`ksy&

How to Turn Social Media Conversations to Actionable Insights

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