LIVE PROJECT ON
Business Research [MS 108] Under Supervision of:
Dr. Udita Taneja
Submitted By:
Priyanka Jain
070
Raghav Mittal
071
Supriya Kashyap
090
Deepak Kumar
100
Vatan Bhatnagar
101
ACKNOWLEDGEMENT
“No battle was ever won without an able army and even more able leaders who saw their way through” It is indeed a great moment of pleasure to express our senses of profound gratitude & indebtedness to all the people who have been instrumental in making it a rich experience. We are thankful to Dr. Udita Taneja, our project guide, without whose support it would have been impossible to complete the project. We are highly indebted to the the facu facult lty y of Univ Univer ersi sity ty Scho School ol of Mana Manage geme ment nt Stud Studie iess for for thei theirr supp suppor ortt regarding our project work.
“Each “Each researc research h each endeavor endeavor each effort effort requires requires a great great deal of hard work, pains and dedication from everyone in the a team and not a single person alone”
Index Introduction History Literature Review Research Methodology
i. Objectives ii. ii. Rese Resear arch ch desi design gn iii. iii. Data Data col colle lect ctio ion n iv.
Tools used
v. Samp Sampli ling ng Tech Techni niqu quee vi. Sampl amplee size size vii. vii. Data Data anal analys ysis is tool toolss Findings and analysis
Suggestions
Limitations Conclusion References Annexure
INTRODUCTION Homeopathy, also known as homeopathic medicine, is a whole medical system that was developed in Germany more than 200 years ago and has been practiced in the United States since the early 19th century. Homeopathy is used for wellness and preve preventi ntion on and to treat treat many many diseas diseases es and condit condition ions. s. This This fact fact sheet sheet provide providess a general overview of homeopathy and suggests sources for additional information. Key Points
The principle of similars (or “like cures like”) is a central homeopathic principle. The principle states that a disease can be cured by a substance that produces similar symptoms in healthy people. •
Most Most anal analys yses es have have conc conclu lude ded d that that ther theree is littl ittlee evid eviden ence ce to supp suppor ortt
homeopathy as an effective treatment for any specific condition; although, some studies have reported positive findings. •
There are challenges in studying homeopathy and controversies regarding the
field, largely because a number of its key concepts are not consistent with the current understanding of science, particularly chemistry and physics. •
There is limited research on the safety of homeopathic treatments.
•
Tell Tell your your heal health th care care provi provide ders rs abou aboutt any compl complem emen enta tary ry and and alte alterna rnati tive ve
practices you use. Give them a full picture of all you do to manage your health. This will help ensure coordinated and safe care. BRIEF OVERVIEW The term homeopathy comes from the Greek words homeo, meaning similar, and patho pathos, s, meanin meaning g suffer suffering ing or diseas disease. e. Homeop Homeopath athy y seeks seeks to stimul stimulate ate the body’ body’ss ability to heal itself by giving very small doses of highly diluted substances. This ther therap apeu euti ticc meth method od was was deve develo lope ped d by Germ German an phys physic icia ian n Samu Samuel el Chri Christ stia ian n Hahn Hahnem eman ann n at the the end end of the the 18th 18th cent centur ury. y. Hahn Hahnem eman ann n arti articu cula late ted d two two main main principles:
The principle of similars (or “like cures like”) states that a disease can be cured
by a substance that produces similar symptoms in healthy people. This idea, which can be traced back to Hippocrates, was further developed by Hahnemann after he repeatedly ingested cinchona bark, a popular treatment for malaria, and found that he deve develo lope ped d the the symp sympto toms ms of the the dise diseas ase. e. Hahn Hahnem eman ann n theo theori rize zed d that that if a substance could cause disease symptoms in a healthy person, small amounts could cure a sick person who had similar symptoms.
The principle of dilutions (or “law of minimum dose”) states that the lower the
dose of the medication, the greater its effectiveness. In homeopathy, substances are diluted in a stepwise fashion and shaken vigorously between each dilution. This proc proces ess, s, refe referre rred d to as “pot “poten enti tiza zati tion on,” ,” is beli believ eved ed to trans transmi mitt some some form form of information or energy from the original substance to the final diluted remedy. Most homeopathic remedies are so dilute that no molecules of the healing substance remain; however, in homeopathy, it is believed that the substance has left its imprint or “essence,” which stimulates the body to heal itself (this theory is called the “memory of water”).
Homeopaths treat people based on genetic and personal health history, body type, and current physical, emotional, and mental symptoms. Patient visits tend to be lengthy. Treatments are “individualized” or tailored to each person—it is not uncommon for different people with the same condition to receive different treatments. Homeopathic remedies are derived from natural substances that come from plants, minerals, or animals. Common remedies include red onion, arnica (mountain herb), and stinging nettle plant.
HISTORY OF HOMEOPATHY Hippocrates - the Greek physician (5th century B.C.) is considered to be the central figure in the history of medicine. It was he who thought that disease was the result of external forces and not divine influences which was thought at that time. Central to his beliefs was the idea that careful observation of the symptoms specific to an individual, and also that persons reaction to disease should be taken into account before reaching a diagnosis. He was the first physician to propound the principle of "like can cure like" He wrote “by similar things a disease is produced and through the application of the like it is cured” which later on became the basis of homeopathy. Roman physicians espe especi cial ally ly Cels Celsus us and and Gale Galen n incr increa ease sed d the the know knowle ledg dgee and and unde underst rstan andi ding ng of the the structure and function of the human body but the Hippocrates' Theory "like can cure like" was largely largely ignored. Although Greek and Roman medical traditions traditions survived in Persia, it was not until the 16th Century that European Medical Study resumed and progressed
He beli believ eved ed that that plan plants ts and and meta metals ls cont contai aine ned d acti active ve ingr ingred edie ient ntss that that coul could d be prescribed for an illness. This belief was based on the unique fact that the external appearance of the plant gave an indication of the ailments it could cure - a theory that became known as the Doctrine of Signatures. E.g. Chelidonium Majus was used to treat liver and gall bladder diseases because the yellow juice of the plant looked like bile. What a wonderful logical understanding of those times! Paracelsus also believed that physicians should take into account the body’s own natural ability to heal itself i.e. the immune system. Again the “like can cure like” principle was advocated but it was ignored by Paracelsus’ fellow physicians for over 300 years until Homeopathy was founded.
BIRTH OF HOMEOPATHY Homeopathy was founded by Dr Samuel Hahnemann, a German Physician, a Scholar, A Chemist (1755 – 1843). Dr Hahnemann setup his practice after qualifying as a doctor in 1779. Although Hahnemann worked mainly as a doctor, he supplemented his income by writing articles and books on medicine and chemistry. Hahnemann in his writings protested against the harsh medical practices of the time, especially bloodletting and purging, and the drastic doses of medicines that were administered to patients often with terrible side effects. Such was his holistic medical vision even in those times, that he advocated the importance of better public hygiene, sensible eating, fresh air and exercise. Hahnemann became increasingly disillusioned with conventional medical practice and eventually gave up being a doctor to work as a translator. In 1790 while translating a “Treatise on Materia Medica” by William Cullen, Hahnemann came across a passage about the Peruvian bark or Cinchona which was to change his life and the lives of many people throughout the world. Hahnemann recorded that Cinchona Bark was effective against malaria because it can produce similar symptoms in healthy people. He then went on to repeat the process using other substances that were in use as medicines in large doses such as arsenic and belladonna. Hahnemann continued to experiment, noting that every substance he took, whether a herb, a mineral, an animal product or a chemical compound, produced definite distinct symptoms in him. He further noted that no two substances produced exactly the same set of symptoms. Each provoked its own unique pattern of symptoms. Furthermore the symptoms were not just confined to the physical plane. Every substance tested also affected the mind and the emotions apart from the body. The Law of Similars – similia similibus curentur was thus established and the foundation of Homeopathy was laid.
HOMEOPATHY IN INDIA
Homeopathy was brought to India by Dr Honigberger who arrived in Lahore in 18291830. The then ruler of Punjab, Maharaja Ranjitsingh was impressed by him when he treated his favourite horse of its bad leg ulcers. On his consequent visit to India in 1839, Dr Honigberger treated Maharaja Ranjitsingh for paralysis of vocal cords and oedema. The Maharaja was relieved of his complains in return Dr Honigberger was made in charge of a hospital and later on went on to practice in Calcutta. Home Homeop opat athy hy cont contin inue ued d to sprea spread d in India India as Indi Indians ans foun found d its its phil philos osop ophy hy and and principles a reflection of their belief and culture. Homeopathy is even more popular in India as it received the support of Mahatma Gandhi who was reported to have said that “it cures a greater number of people than any other method of treatment”. Homeopathy has been widely practiced in India since the middle of the 19th century and is an officially recognized system of medicine. India has the largest homeopathic infras infrastruc tructur turee in the world world in terms terms of qualifi qualified ed doctor doctorss in instit instituti utions ons and drug manufacturing industry. There are over 100,000 qualified homeopaths, 180 colleges and over 5000 government clinics. Along with ayurveda , homeopathy, is the second most popular system of medicine in India. Many speciality hospitals , like the Bombay hospital hospital have homeopathic homeopathic departments. departments. Large Large corporate houses like the Tata group have homeopathic medical services for their employees. According to the WHO, homeopathy is the SECOND largest system of medicine in the world and is experiencing an annual growth of around 20 - 25%. It is estimated that by the year 2017, the world homeopathy market would be equivalent to the current alternative health care market which is Rs 50 - 2000 cr. The homeopathy market in India today is worth around Rs 630 cr, growing at roughly 20% per annum. It is known that homeopathy is a more effective means of treating chronic chronic ailmen ailments ts like like asthma asthma,, chronic chronic cold, cold, sinus sinus problem problems, s, indige indigesti stion, on, arthri arthritis tis,, migrai migraine ne and also also certain certain hormon hormonal al disorde disorders rs like like hypoth hypothyro yroidi idism sm and diabet diabetes. es. Home Homeop opat athy hy scor scores es in the the trea treatm tmen entt of chil childr dren en as the the medi medici cine ness are are easy easy to
admi admini nist ster. er. In a cert certai ain n surve survey, y, 82% 82% of homeo homeopa path thy y users users woul would d not not swit switch ch to conventional treatments. Also if a person enrolls for homeopathic treatment in the earl early y stag stages es of his his prob proble lem m it is less less like likely ly that that he woul would d want want to swit switch ch to conventional treatments.
DEVELOPMENT OF HOMEOPATHY IN DELHI Late Dr. Madhab Chand Banerjee, L.M.S. was perhaps the first regular homoeopathic practitioner in Delhi. He started practice in 1909 and was very popular. In 1920 Rai Sahib Dr. Daya Shanker Kayastha who had obtained his M.D. Degree from Michigan in U.S.A. got converted to Homoeopathy and for several years taught the subject to a number of official in the Govt. of India by holding regular classes in the Central Secretariat, and later at his own clinic in Chandni chowk. At the same time, Dr. Yudhvir Singh also started his practice in Chandni Chowk, Delhi. He first started a free homoeopathic dispensary with the help of Mir Mohd. Hussain Sahib, Municipal Commissioner, in 1928. Following the partition of India, a number of homoeopathic practitioners from the Punjab came and settled in Delhi. The Delhi Homoeopathic Act was passed in 1956 and came into force on 1.10.1956 through through the good offices offices of Dr. of Dr. Yudhvirr Singh Yudhvi Singh,, who who was was the the then then Heal Health th Mini Minist ster er of the the short short-l -liv ived ed Legi Legisl slat ativ ivee Assembly in Delhi in those days. Under the Act, a Board of Homoeoapthic System of Medicine, Delhi was established in November 1961. 60 to 70 free and charitable dispensaries were functioning in Delhi during the year 1977 - 78 of which some of them were started by the Delhi Corporation and the New Delhi Municipal Committee, in addition to the dispensaries run under the Central Govt. Health Scheme for the benef benefit it of Central Central Govt. Govt. Servant Servants. s. Twenty Twenty-ei -eight ght homoeo homoeopat pathic hic dispens dispensari aries es were were opened in 1978. On December 1993 Legislative Assembly of Delhi was constituted and the then Delhi Administration Offices were converted to Govt. of National Capital of Territory of Delhi Offices. With this Delhi had a new outlook towards its overall development including health, sanitation, education, transport, law and order etc. This
Gove Govern rnme ment nt cons consti titu tute ted d
a
"Hom "Homoe oeop opat athi hicc
Advi Adviso sory ry Comm Commit itte tee" e" unde underr
the the
chairmanship of Dr. of Dr. K. G. Saxena in 1994 for the development and expansion of Homoeopathy in Delhi. Govt. of Delhi had designed various Plan Schemes for the development and expansion of Homoeopathy and the initiative taken in the past few years is commendable. The present infrastructure of Homoeopathy comprises of two homoeopathic homoeopathic colleges Nehru Nehru Homoeopathi Homoeopathicc Medical Medical College College & Hospital Hospital and Dr. B. R. Sur Homoeopathic Medical College and Hospital, Homoeopathic Dispensaries, a research and development Centre (Dilli Homoeopathic Anusandhan Parishad) and a Statutory Body (Board of Homoeopathic System of Medicine). Govt. of Delhi has also star starte ted d 24 new homo homoeo eopa path thic ic disp dispen ensa sarie riess and and now now ther theree are are 52 homoe homoeop opat athi hicc dispensaries dispensaries on list. The year 1998-99 was marked with the installation installation of the Statute of Dr. Hanhememnn on 10th April by the Home Minister of India on his 234 th birthday.
HOMEOPATHY LITERATURE REVIEW
Homeopathy is often criticized for having little research evidence available. This blog is a comp compil ilat atio ion n of what what I have have lear learne ned d in exam examin inin ing g rese resear arch ch evid eviden ence ce for for home homeop opat athy hy publ publis ishe hed d in conv conven enti tion onal al medi medica call jour journa nals ls.. For For more more info info on home homeop opat athy hy,,
plea please se
see see
a
previ reviou ouss
blog
ent entitl itled
“Homeo omeopa path thy y
pri primer. mer.””
One of the major reasons that the results of most mainstream research on homeopathy are often inconclusive inconclusive because the methods used usually usually do not honour the principles principles of homeopathy and therefore the research does not actually evaluate the practice of homeopathy. Aphorism in the Organon explains how a practitioner can take and treat a case
homeopathically: “Once the totality of symptoms that principally determine and distinguish the disease case … has been exactly recorded, the most difficult work is done … He can then sele select ct … a well well-a -aim imed ed,, simi simila lar, r, arti artifi fici cial al dise diseas asee pote potenc nce, e, in the the form orm of a homeopathically
chosen
medicinal
means,
to
oppo ppose
the
total
disease”
Unfortunately, remedies are often not prescribed individually and are instead selected based on typical clinical presentation of pathology. A meta-analysis published by Shang et al. in the Lancet in 2005 compared placebo-control placebo-controlled led homeopathy homeopathy trials trials to conventional medicine trials matched by disorder and type and determined that “the clinical effects of homoeopathy, but not those of conventional medicine, are unspecific place placebo. bo. The homeop homeopath athy y trials trials were were catego categorize rized d classi classical cal,, clinic clinical, al, or comple complex x homoeopathy (or as isopathy).
Rutte Rutten n and and Stol Stolpe perr anal analyz yzed ed post post-p -pub ubli lica cati tion on data data from from the the Shang Shang pape paperr and and
concluded that: “Re-analysis of Shang's post-publication data did not support the conclusion that home homeop opat athy hy is a plac placeb ebo o effe effect ct.. The The conc conclu lusi sion on that that home homeop opat athy hy is and and that that conventional is not a placebo effect was not based on comparative analysis and not justi justifie fied d becaus becausee of heterog heterogene eneity ity and lack lack of sensit sensitivi ivity ty analysi analysis. s. If we confin confinee ourselves to the predefined hypotheses and the part of the analysis that is indeed
comparative, the conclusion should be that quality of homeopathic trials is better than of conventional trials, for all trials (p=0.03) as well as for smaller trials (p=0.003) A review by Lüdtke and Rutten also came to this conclusion. Their meta-analysis determined that “homeopathy had a significant effect beyond placebo (OR=0.76; 95% CI: 0.59-0.99; p=0.039).” p=0.039).” and that, “Shang's “Shang's negative negative results results were mainly influenced influenced by one single trial ” They concluded: “Shang's results and conclusions are less definite than had been presented
Linde et al. published a review of randomized controlled trials of individualized
home homeop opat athy hy in the the Lanc Lancet et in 1998 1998.. In this this revi review ew,, the the team team clar clarif ifie ied d that that,, “in “in individualized homeopathy the choice of the remedy for treatment is not based on a conventional diagnosis but on the match of the patient’s particular symptoms with the ‘rem ‘remed edy y pict pictur ure” e” and and also also conc conced eded ed that that,, “no “no atte attemp mptt was was made made to asse assess ss the the ‘hom ‘homeo eopa path thic ic’’ quali quality ty of the the tria trials ls.. The revie reviewe wer’s r’s know knowle ledg dgee and and expe experi rien ence ce homeopathy are insufficient for such judgments.” While recognizing their limited comprehension of homeopathy, Linde et al. reviewed 32 studies, providing detailed information about each study’s methodology, including whether remedies were indeed prescribed homeopathically: “In 20 trials, the choice of the remedy seemed to be unrestricted (approach 1), in 2 trials patients were included only if they matched the remedy picture of one of a preset range of remedies (approach 2), in 7 studies patients were included (without taking into account "homeopathic" aspects) and then the best fitting remedy had to be chosen from a range of predefined remedies was prescribed (approach 3), and in 3 trials only one remedy was applied and patients were entered only if they matched the remedy picture (approach 4).”
RESEARCH METHODOLOGY
Objectives A. To conduct a research research on the consumer consumer preferences preferences for homoeopathy. homoeopathy. Conducting survey to find out the general consumer perception for homeopathy and finding out the preference for use.
B. To generate results showing the effectiveness for use of homeopathy. Cond Conduc ucti ting ng a surve survey y to find find out out the the effe effect ctiv iven enes esss for for use use of home homeop opat athi hicc medicine in comparison to the other options available.
Research Design
A research project conducted scientifically has a specific frame work of research from pro probl blem em iden identi tifi fica cati tion on to pres presen enta tati tion on of rese researc arch h repo report rt.. This This fram framew ewor ork k of conducting research is known as Research Design. The descriptive approach has been used for this research.
Here we have used Descriptive Research Model. Descriptive research includes surveys and facts. The major purpose of descriptive rese resear arch ch is desc descri ript ptio ion n of the the stat statee of affa affair irss as it exis exists ts at pres presen ent. t. The The main main characteristics of this method are that the researcher has no control over the variable. He can only report what has happened or what is happening. Most are post facts research projects are used for descriptive studies in which the researcher seeks to measure such items as for example frequency of shopping, preference of people or similar data.
Data Collection: There are two types of data collection methods: o
Primary Data: are those data which are collected afresh for the first time and
thus happen to be original in character.
o
Secondary Data: are those which have already been collected by someone else
and which have already been passed through the statistical process.
This research involves gathering new data from primary sources.
Data Collection tools Adopted Various methods available for collecting primary data are: •
Observation Method
•
Interview method
•
Through questionnaires
•
Through schedules
Primary data collection tool used is Questionnaire.
Sampling Technique
Sampling is necessary because it is almost impossible to examine the entire parent population population or universe. universe. Various factors such as time available, available, cost, purpose of study etc. make it necessary for the researchers researchers to choose a sample. It should neither be too small nor too big. In this research, we have selected Convenient Sampling Technique.
Sample Size Sample size for this research was taken as 45 Customers.
Data Analysis Tools
There are various data analysis tools available for analyzing the data. We have used Excel sheets, graphs and pie-charts for analyzing the data collected through primary sources.
FINDINGS AND ANALYSIS 1. Have you ever ever heard of/ know know about about Homeopathy? Homeopathy?
Opti Op tion onss No. No. of of Res Respo pons nses es
Yes
45
No
0
All the 45 people whom we had surveyed on, knew about Homeopathy. So, our sample size was 100% aware of Homeopathy. Most of this awareness spread through the word of mouth i.e, through friends and relatives.
2. Have Have you ever ever tried tried Home Homeopa opathy? thy?
Opt ptio ions ns No. of of Resp Respon onse sess
Yes
33
No
12
According to the data, there are majority of people (73%) who have tried and taken Homeopathy medicine at least once in their life time. And around 27% sample has never gone for homeopathy medicine for any ailment.
3. Which treatment do you prefer when ill?
No. of Responses from those who have Treatment
Tried Homeopathy
Never Tried Homeopathy
Homeopathy
14
0
Allopathy
14
10
Ayurveda
5
2
Others
0
0
Preferred PreferredTreatm reatment bythose whohavenevertried tried Homeopathy 0% 17%
Homeopathy 83%
Allopathy Ayurveda
Out of the 33 people who have tried Homeopathic medicine, only 43% says that they prefer Homeopathic treatment over any other treatment while 42% still prefer allopathic and 15% prefer Ayurvedic medicine over Homeopathic Treatment.
From among those who have never gone for Homeopathy for treatment of any problem, 91% prefer allopathy while 9% prefer Ayurveda.
4. Is there there any Homeopathy Homeopathy centre in your your vicinity vicinity? ?
Options
No. of Responses
Yes
34
No
11
Majority of people i.e., 76% agree that they have a Homeopathy clinic under their reach. While the remaining 24 % said that there is no Homeopathy clinic in their vicinity.
5. Do you think think Homeopath Homeopathy y is more more effective effective than any any other medicin medicine? e?
Options
No. of Responses
Yes
16
No
13
Partially
4
People who agree that Homeopathy is more effective than any other medicine constitute 49% of the 33 people who have used Homeopathic medicine. 39% of them are those who believe Allopathy is more affective and 12% consider Ayurveda treatment to be more effective.
6. You prefer/ prefer/ approach approach Homeopat Homeopathy hy because because it it is……………… is………………
Options
No. of Responses
More effective
8
More economical
3
No side effects Small and sweet
26 7
59% sample prefers or approach Homeopathy for some treatment because they consider it to be having no side effects. 18% believes it is more effective while 16% prefer because it gives small and sweet pills. There are 7% people who take Homeopathy since for them it is a more economical option.
7. Do you prefer Homeopathy for selective treatments (based on a particular
disease) or for all treatments? Options
No. of Responses
Few selective
25
All
6
As and when reqd.
2
6% 18% few selective ailm ailments All ailments 76%
As and when reqd. reqd.
As per the data collected, 76% of the consumers take homeopathy only for some particular, selective ailments, 18% consumers take Homeopathic medicine for treating each and every malady and 6% consumers say they refer to homeopathy neither for some particular treatment nor for all, but as and required.
8. Since when are you taking Homeopathic Medicine?
Options Less than 1 year 1-2 year More than 2 year Can’t say
No. of responses 3 4 12 14
As per the data 36% consumers are taking homeopathic medicine since more than 2 years now. While 12% are taking 1 to 2 year, there are 9% consumers who started recently or say are having it since less than 1 year. The majority of consumers, 43% couldn’t exactly locate the time since they switched to homeopathy as a treatment alternative.
9. Wh What at is the the maxi maximu mum m du dura ratio tion n of Home Homeop opat athi hicc trea treatm tmen entt you you have have be been en through?
Options
No. of Responses
less than 1 week
4
1week-1month
10
More than 1 month
18
can't say
1
Majority of people (55%) said that the maximum duration of any Homeopathic treatment that have been through is ‘more than one month’ and 30% said the maximum time period has been ‘one week to one month’. 12% consumers have gone through a treatment for ‘less than one week’ duration while 3% consumers opted for ‘can’t say’.
10. What is the minimum duration of Homeopathic treatment you have been
through? Options A day 1 day to 1 week More than week Can’t say
No. of Responses 7 17 7 2
Majority of people (53%) said that the minimum duration of any Homeopathic treatment that have been through is ‘one day to one week’. 22% said that the minimum time period has been ‘a day’ and the same 22% consumers have gone through a treatment for ‘more than one week’ duration. 3% consumers opted for ‘can’t say’.
11. Overall, are you satisfied with the Homeopathic treatment?
Options
No. of Responses
Satisfied
25
Not satisfied Partially satisfied
5 3
Overall, 76% consumers are satisfied with the Treatment provided by Homeopathy. 15% said they are not satisfied with Homeopathy while other 9% said they are partially satisfied with it.
SUGGESTIONS There is a need for better promotion for the benefits of Homeopathy over other medicinal treatments and therapies and it is necessary to let people be aware of the drawback and side effects that these other treatments may cause.
Homeopa Homeopathy thy clinics clinics should should be made made easily easily reachable reachable to the consume consumers rs by
ensuring that there is at least one clinic in each locality. The big fear with the Homeopathy is that although it treats the illness from root
but it is a too lengthy and time consuming course. Some measures should be taken so that the consumers do not get fed up in the middle of the course.
LIMITATIONS OF THE STUDY
Due to the following unavoidable and uncontrollable factors the factors the result might not be accurate. Some of the problems faced while conducting the survey are as follows:
Certain closed-ended questions in the questionnaire limited the freedom of respondents to express and mention their perceptions clearly.
Chances of some biasness could not be eliminated.
A Samples size of forty five has been use due to time limitations.
CONCLUSION
Large share of consumer market is aware of Homeopathy Treatment and
majority has tried it at least once for some ailment. Inspite of the fact that majority consider Homeopathy to be more effective than
any other medicine, still many prefer to go for Allopathy rather than Homeopathy.
Considering the demographic information of the consumers, it was observed that the more elderly people(aging 60+) give Ayurveda their priority and Homeopathy is their second choice.
From among the 24% people who said there is no Homeopathy clinic in the vicinity, about 16% are those who have not ever tried this treatment so this might be one of the reason for the same.
Homeopathy is preferred the most because it gives no side effects, secondly
since it is effective and also as it provides small n sweet pills. The treatment process experienced by majority of consumers has usually
extended to beyond one month while the minimum duration experienced by many has been from one day to a week. Majority of the consumers are satisfied with the treatment provided by the
Homeopathy.
REFERENCES BOOKS:
Kothari C R, ‘Research and Methodology- Methods & Techniques’ , New Age
International (P) Ltd., 2004, Page 104.
Research Methodology: A Step By Step Guide For Beginners – by Ranjit Kumar
WEBSITES: •
http://www.homeopathyone.in
•
http://nccam.nih.gov
ANNEXURE BUSINESS RESEARCH QUESTIONNAIRE: HOMEOPATHY Objective: To conduct a research on the consumer preferences for
homoeopathy and its effectiveness of use. Please fill the following questionnaire with the best of your knowledge and belief. Age: ____
Gender: M
/
F
Occupation: ____________
Q1. Have you ever heard of Homeopathy? -
Yes
-
No If ‘YES’ from which source? o
Newspaper/ Magazine
o
Friend/ Relative
o
o
TV/ Internet Others
Q2. Do you know what homeopathy is? -
Yes
-
No
Q3. Have you ever tried Homeopathy? -
Yes
-
No
Q4. Which treatment do you prefer when ill? -
Homeopathy
-
Allopathy
-
Ayurveda
-
Any other
Q5. Do you think Homeopathy is more effective than any other medicine? -
Yes
-
No
-
N/A
Q6. Is there any Homeopathy centre in your vicinity? -
Yes
-
No
Q7. You prefer/ approach Homeopathy because it is…………. (Tick the ones that are applicable) -
More effective than other medicines.
-
More economical
-
No side effects
-
Small n sweet medicine
-
N/A
Q8.Do you prefer Homeopathy for selective treatments (based on disease) or for all treatments?
-
Selective All treatments
-
None
-
Q9. Since when are you taking Homeopathic medicine? -
less than 1 year
-
1-2 years
-
More than 2 years
-
N/A
Q10. What is the maximum duration of Homeopathic treatment you have been through? -
Less than 1 week
-
From 1 week to a month
-
More than a month
-
N/A
Q11. What is the minimum duration of Homeopathic treatment you have been through?
-
A day From 1 day to a week
-
More than a week
-
N/A
-
Q12.Overall, are you satisfied with the treatment provided by Homeopathy?
-
Yes
-
No