Hero Moto Corp _ SWOT Analysis _ Brand Guide _ MBA Skool-Study.learn.share

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Hero Moto Corp | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.

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Hero Moto Corp

Heo Moo Cop < PREVIOUS

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Hero Moto Corp (Hero Honda)

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Logo

Parent Compan

Hero Group

Categor

Motorcycles, Scooters

Sector

Two-Wheelers

Tagline/ Slogan

Hm mei h ai Heo; Deh Deh ki Dhadkan Dhadkan (HeroHonda)

Wide p roduct variety, variety, excellent excellent brand equity & high customer USP

loyalty

STP

Segment

Young boys looking for fast spo rty bikes bikes for Indian roads

Target Group

Young boys in the ag e 18-30 middle middle class

Positioning

Every person has a hero and a w inner within within ones self

Product Portfolio

Brands

1. CBZ

2. Karima

3. Passion

4. Pleasure

5. Splendor

SWO T Analsis Analsis

1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent Excellent R&D, and w ide variety of products in every seg ment. 3. Excellent Excellent d istri istribution, bution, over 3000 de alerships a nd s ervic ervice e centers 4. Good Good a dvertising and e xcell xcellent ent rebran ding from Hero Honda to Strength

Hero Moto Corp

1. Absence in the premium premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design

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1.T-         Opportunit

2.E     ..     

1. S   I       2. D            Threats

3. B       -  

Competition

1. Y 2. B A 3.TVS 4.S 5. H D 6. R E 7. D

Competitors

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Similar Brands in the same Sector: H M F C B A L J

written b: igu sunda, 01 januar 2012 14:16 last updated on sunda, 01 j anuar 2012 14:20

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Hero Moto Corp _ SWOT Analysis _ Brand Guide _ MBA Skool-Study.learn.share

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