A Project Report ON
“Identify the current account holder costumer’s perception of in JAIPUR city”
Under the supervision of: -
Submitted by: -
Dr. Amit Gupta
Vipul
TO
ACKNO!"#$"%"NT It is always acknowledged so precious precious a debt as that of learning. learning. It is the only debt that is dicult to reply through gratitude. It is indeed a great opportunity for me to pen down a few lines about people to whom my acknowledgement acknowledgement is due. It is my deepest sense of gratitude that I wish place on record my sincere thanks to Dr. Amit Gupta (Project guide for pro!iding me this opportunity to complete my project work in "arketing "anagement. I would also like to thanks all those who could not #nd a separate name but has help me directly or indirectly. Last but not the least I would like to thanks my faculty members at Centurion Institute of Professional Studies who gave me the useful tips and opened a whole whole New New World of Knowl Knowledg edgee for me Lastly! I would like to thank all the members of "#$C %ank and and my colleagues who gave me fruitful information to finish my pro&ect
ACKNO!"#$"%"NT It is always acknowledged so precious precious a debt as that of learning. learning. It is the only debt that is dicult to reply through gratitude. It is indeed a great opportunity for me to pen down a few lines about people to whom my acknowledgement acknowledgement is due. It is my deepest sense of gratitude that I wish place on record my sincere thanks to Dr. Amit Gupta (Project guide for pro!iding me this opportunity to complete my project work in "arketing "anagement. I would also like to thanks all those who could not #nd a separate name but has help me directly or indirectly. Last but not the least I would like to thanks my faculty members at Centurion Institute of Professional Studies who gave me the useful tips and opened a whole whole New New World of Knowl Knowledg edgee for me Lastly! I would like to thank all the members of "#$C %ank and and my colleagues who gave me fruitful information to finish my pro&ect
"&"CUT'(" SU%%AR) In accordance with the resource pro&ect the topic chosen identify the corporate target market 'current account( and Costumers perception of in
)*IP+, city
In this research the beginning of the pro&ect is the assistance of various tools! techni-ues and information belong to the sub&ect .his research has been identified that there are no dependent and in depended various which effecting the topic and problem relatively .he problem identified the corporate target market 'current account( and Costum Costumers ers percept perception ion in )*IP+, )*IP+, city and effect effect a particul particular ar consumer has been described in this research "enc "encee to obser observe ve the probl problem em rela relate ted d resp respon onse se acco accordi rding ng to the the -uestionnaire many of the person -ueered It is close ended -uestion asked so the respondent field for the cogni/ance which is beneficial for me and an d company
0%)1C.I21
#ifferent objective behind conductin* this projecto
'dentifyin* Customer s+tisf+ctions,
o
Customer Orient+tion to+rds .e+tures +v+i/+b/e in 0#.C 1+n2 Current Account products,
o
!istin* of the product preferences in Current Account,
o
Recommend+tion on %+r2et potenti+/ .or 0#.C 1+n2 in Current Account,
Content t+b/e S, No,
P+*e No,
3
Contents Introduction of pro&ect444444444
6
%anking sector introduction444444444
7839
9
Company profile4444444444444
3:895
:
List of company products444444
978:7
;
,esearch ob&ective4444444444444
:<
5
,esearch =ethodology44444444444
:>8;9
7 <
#ata collection ? #ata analysis44444444 $indings44444444444444444
;:8;; ;5859
>
Conclusion4444444444444444
5:
3@
,ecommendation and Suggestion 4444444
5;855
33
Limitation of study4444444444444
57
36
*nneAure 44444444444444444
5<
Questionnaire………………………………………. Bibliography…………………………………………
5
$ IN.,0#+C.I0N The project +s c+rried out for underst+ndin* the customer beh+vior in Current Account of 0#.C 1+n2 3A'PUR br+nch +nd its m+r2et potenti+/, 0#.C 1+n2 +s est+b/ished in the ye+r 45567 they +re o/d p/+yer in b+n2in* sector7 The b+n2 h+s to princip/e c/ient se*ments 8customer +nd +sset m+n+*ement,The b+n2 fo//os v+/ues such +s 8 'nte*rity7 te+mor27 respect7 profession+/ism7 9 %ission, The se*ment of b+n2 e +re considerin* here is- Corpor+te b+n2in*, The product out of hich h+ve chosen for rese+rch is Current Accounts,This rese+rch he/ps us in findin* out the customers vie re*+rdin* the product +nd Services offered by the 0#.C b+n2 +nd ++reness by promotion +nd +/so identifyin* the the m+r2et potenti+/ of the product offered by the 0#.C b+n2 ,
$ A1OUT T0" PRO3"CT The project +s c+rried out in 3+ipur city ith +n objective of 2noin* s+tisf+ction /eve/ of customer ith b+n2 services +nd do customers +re ++re +bout the different types of Current Account ith v+rious schemes7 Services +nd different offers provide by the b+n2, The tot+/ s+mp/e sie t+2en +s one thous+nd ;4<<= from v+rious m+r2et of the 3+ipur, The rese+rch shos th+t the m+r2et potenti+/ for the b+n2 is very *ood +nd so m+ny customers +re not ++re of the services provided by the b+n2 hich +re not provided by other b+n2s, On the other h+nd e h+ve +/so the e>istin* customers of
0#.C 1+n2 ho +re s+tisfied ith the or2in* sty/e of b+n27 but +nt continuous upd+tes +bout the ne service schemes +nd other products of b+n2, They +nt th+t b+n2 shou/d do promotion+/ +ctivity +s 8 Advertisin*, So th+t they c+n be upd+ted hi/e se+tin* +t home, The rese+rcher used the method of ?uestionn+ire to 2no +// feedb+c2 hich is /isted +bove,
1+n2in* sector profi/e 1+n2in* in 'ndi+ ori*in+ted in the first dec+de of 4@th century, The first b+n2s ere The $ener+/ 1+n2 of 'ndi+7 hich st+rted in 4@B7 +nd 1+n2 of 0indust+n7 both of hich +re no defunct, The o/dest b+n2 in e>istence in 'ndi+ is the St+te 1+n2 of 'ndi+7 hich ori*in+ted in the The 1+n2 of 1en*+/ in C+/cutt+ in 3une 4@
"AR!) 0'STOR) The first fu//y 'ndi+n oned b+n2 +s the A//+h+b+d 1+n2 7 est+b/ished in 4@BE, 0oever7 +t the end of /+te-4@th century7 there ere h+rd/y +ny b+n2s in 'ndi+ in the modern sense of the term, At the time of the Americ+n Civi/ +r7 + void +s cre+ted +s the supp/y of cotton to !+nc+shire stopped from the Americ+s, Some b+n2s ere opened +t th+t time to fin+nce industry7 inc/udin* specu/+tive tr+din* in cotton, ith /+r*e e>posure to specu/+tive ventures7 most of the b+n2s opened in 'ndi+ durin* th+t period f+i/ed, The depositors /ost money +nd /ost interest in 2eepin* deposits ith b+n2s, Subse?uent/y7
b+n2in* in 'ndi+ rem+ined the e>c/usive dom+in of "urope+ns for ne>t sever+/ dec+des unti/ the be*innin* of the D
|
Structure of the or*+nied b+n2in* sector in 'ndi+, Numbers of b+n2s +re in br+c2ets,
At this time7 the 'ndi+n economy +s p+ssin* throu*h + re/+tive period of st+bi/ity, Around five dec+des h+ve e/+psed since the 'ndi+Fs .irst +r of 'ndependence7 +nd the soci+/7 industri+/ +nd other infr+structure h+ve deve/oped, At th+t time there ere very sm+// b+n2s oper+ted by 'ndi+ns7 +nd most of them ere oned +nd oper+ted by p+rticu/+r communities, The presidency b+n2s domin+ted b+n2in* in 'ndi+, There ere +/so some e>ch+n*e b+n2s +nd + number of 'ndi+n joint stoc2 b+n2s, A// these b+n2s oper+ted in different se*ments of the economy, The e>ch+n*e b+n2s7 most/y oned by "urope+ns7 concentr+ted on fin+ncin* forei*n tr+de, 'ndi+n joint stoc2 b+n2s ere *ener+//y under c+pit+/ied +nd /+c2ed the e>perience +nd m+turity to compete ith the presidency +nd e>ch+n*e b+n2s, This se*ment+tion /et !ord Curon to observe7 "In respect of banking it seems we are behind the times. We are like some old fashioned sailing ship, divided by solid wooden bulkheads into separate and cumbersome compartments." 1y the 45<p+nded ith the est+b/ishment of b+n2s such +s Punj+b N+tion+/ 1+n2 7 in 4@5E in !+hore +nd 1+n2 of 'ndi+7 in 45
.RO% OR!# AR ' TO 'N#"P"N#"NC" The period durin* the .irst or/d +r ;4546-454@= throu*h the end of the Second or/d +r ;45G5-456E=7 +nd to ye+rs there+fter unti/ the independence of 'ndi+ ere ch+//en*in* for 'ndi+n b+n2in*, The ye+rs of the .irst or/d +r ere turbu/ent7 +nd it too2 its to// ith b+n2s simp/y co//+psin* despite the 'ndi+n economy *+inin* indirect
boost due to +r-re/+ted economic +ctivities, At /e+st 56 b+n2s in 'ndi+ f+i/ed beteen 454G +nd 454@ +s indic+ted in the fo//oin* t+b/eB
Number of b+n2s th+t f+i/ed
)e+rs
Authoried c+pit+/ ;Rs, !+2hs=
P+id-up C+pit+/ ;Rs, !+2hs=
3>39
36
67:
9;
3>3:
:6
73@
3@>
3>3;
33
;5
;
3>35
39
693
:
3>37
>
75
6;
3>3<
7
6@>
3
POST-'N#"P"N#"NC" The p+rtition of 'ndi+ in 456 +dverse/y imp+cted the economies of Punj+b +nd est 1en*+/7 p+r+/yin* b+n2in* +ctivities for months, 'ndi+Fs independence m+r2ed the end of + re*ime of the !+isse-f+ire for the 'ndi+n b+n2in*, The $overnment of 'ndi+ initi+ted me+sures to p/+y +n +ctive ro/e in the economic /ife of the n+tion7 +nd the 'ndustri+/ Po/icy Reso/ution +dopted by the *overnment in 456@ envis+*ed + mi>ed economy, This resu/ted into *re+ter invo/vement of the st+te in different se*ments of the economy inc/udin* b+n2in* +nd fin+nce, The m+jor steps to re*u/+te b+n2in* inc/uded:
•
'n 456@7 the Reserve 1+n2 of 'ndi+7 'ndi+Fs centr+/ b+n2in* +uthority7 +s n+tion+/ied7 +nd it bec+me +n institution oned by the $overnment of 'ndi+,
•
'n 45657 the 1+n2in* Re*u/+tion Act +s en+cted hich empoered the Reserve 1+n2 of 'ndi+ ;R1'= to re*u/+te7 contro/7 +nd inspect the b+n2s in 'ndi+,
•
The 1+n2in* Re*u/+tion Act +/so provided th+t no ne b+n2 or br+nch of +n e>istin* b+n2 m+y be opened ithout + /icense from the R1'7 +nd no to b+n2s cou/d h+ve common directors,
0oever7 despite these provisions7 contro/ +nd re*u/+tions7 b+n2s in 'ndi+ e>cept the St+te 1+n2 of 'ndi+7 continued to be oned +nd oper+ted by priv+te persons, This ch+n*ed ith the n+tion+/i+tion of m+jor b+n2s in 'ndi+ on 45th 3u/y7 45B5,
NAT'ONA!'SAT'ON 1y the 45Bpressed the intention of the $O' in the +nnu+/ conference of the A// 'ndi+ Con*ress %eetin* in + p+per entit/ed "Stray thoughts on Bank Nationalisation." The p+per +s received ith positive enthusi+sm, There+fter7 her move +s sift +nd sudden7 +nd the $O' issued +n ordin+nce +nd n+tion+/ised the 46 /+r*est commerci+/ b+n2s ith effect from the midni*ht of 3u/y 457 45B5, 3+y+pr+2+sh N+r+y+n7 + n+tion+/ /e+der of 'ndi+7 described the step +s + "masterstroke of political sagacity." ithin to ee2s of the issue of the ordin+nce7 the P+r/i+ment p+ssed the 1+n2in* Comp+nies ;Ac?uition +nd Tr+nsfer of Undert+2in*= 1i//7 +nd it received the presidenti+/ +pprov+/ on 5th Au*ust7 45B5, A second dose of n+tion+/is+tion of B more commerci+/ b+n2s fo//oed in 45@<, The st+ted re+son for the n+tion+/is+tion +s to *ive the *overnment more contro/ of credit de/ivery, ith the second dose of n+tion+/is+tion7 the $O' contro//ed +round 54H of the b+n2in*
business of 'ndi+, !+ter on7 in the ye+r 455G7 one of the n+tion+/ised b+n2s7 n+me/y7 Ne 1+n2 of 'ndi+ +s mer*ed ith Punj+b N+tion+/ 1+n2, 't +s the first +nd on/y mer*er of + N+tion+/ised 1+n2 into + N+tion+/ised 1+n27 resu/tin* in the reducin* the number of N+tion+/ised 1+n2s from D< to 45, After this7 unti/ the 455
LI%1,*LIS*.I0N 'n the e+r/y 455is 1+n2 =7 'C'C' 1+n2 +nd 0#.C 1+n2 , This move7 +/on* ith the r+pid *roth in the economy of 'ndi+7 2ic2st+rted the b+n2in* sector in 'ndi+7 hich h+s seen r+pid *roth ith stron* contribution from +// the three sectors of b+n2s7 n+me/y7 *overnment b+n2s7 priv+te b+n2s +nd forei*n b+n2s, The ne>t st+*e for the 'ndi+n b+n2in* h+s been setup ith the proposed re/+>+tion in the norms for .orei*n #irect 'nvestment7 here +// .orei*n 'nvestors in b+n2s m+y be *iven votin* ri*hts hich cou/d e>ceed the present c+p of 4
C+,,1N. SI.+*.I0N
Current/y ;D<<=7 b+n2in* in 'ndi+ is *ener+//y f+ir/y m+ture in terms of supp/y7 product r+n*e +nd re+ch-even thou*h re+ch in rur+/ 'ndi+ sti// rem+ins + ch+//en*e for the priv+te sector +nd forei*n b+n2s, 'n terms of ?u+/ity of +ssets +nd c+pit+/ +de?u+cy7 'ndi+n b+n2s +re considered to h+ve c/e+n7 stron* +nd tr+nsp+rent b+/+nce sheets re/+tive to other b+n2s in comp+r+b/e economies in its re*ion, The Reserve 1+n2 of 'ndi+ is +n +utonomous body7 ith minim+/ pressure from the *overnment, The st+ted po/icy of the 1+n2 on the 'ndi+n Rupee is to m+n+*e vo/+ti/ity but ithout +ny fi>ed e>ch+n*e r+te-+nd this h+s most/y been true, ith the *roth in the 'ndi+n economy e>pected to be stron* for ?uite some timeespeci+//y in its services sector-the dem+nd for b+n2in* services7 especi+//y ret+i/ b+n2in*7 mort*+*es +nd investment services +re e>pected to be stron*, One m+y +/so e>pect %9As7 t+2eovers7 +nd +sset s+/es, 'n %+rch D<ceedin* EH in the priv+te sector b+n2s ou/d need to be vetted by them, Current/y7 'ndi+ h+s @@ schedu/ed commerci+/ b+n2s ;SC1s= - D pub/ic sector b+n2s ;th+t is ith the $overnment of 'ndi+ ho/din* + st+2e=+fter mer*er of Ne 1+n2 of 'ndi+ in Punj+b N+tion+/ 1+n2 in 455G7 D5 priv+te b+n2s ;these do not h+ve *overnment st+2eI they m+y be pub/ic/y /isted +nd tr+ded on stoc2 e>ch+n*es= +nd G4 forei*n b+n2s, They h+ve + combined netor2 of over EG7<<< br+nches +nd 47<<< AT%s, Accordin* to + report by 'CRA !imited7 + r+tin* +*ency7 the pub/ic sector b+n2s ho/d over E percent of tot+/ +ssets of the b+n2in* industry7 ith the priv+te +nd forei*n b+n2s ho/din* 4@,DH +nd B,EH respective/y 'ntroduction of m+ny more products +nd f+ci/ities in the b+n2in* sector in its reforms me+sure, 'n 45547 under the ch+irm+nship of % N+r+simh+m7 + committee +s set up by his n+me hich or2ed for the /iber+/i+tion of b+n2in* pr+ctices, The country is f/ooded ith forei*n b+n2s +nd their AT% st+tions, "fforts +re bein* put to *ive + s+tisf+ctory service to customers, Phone b+n2in* +nd net b+n2in* is introduced, The entire system bec+me more convenient +nd sift, Time is *iven more import+nce th+n money,
CO%PAN) PRO.'!"
CO%P!"T" NA%" O. T0" CO%PAN)8 The 0ousin* #eve/opment .in+nce Corpor+tion !imited ; 0#.C 1+n2 !td,= 1US'N"SS O13"CT'(" The prim+ry objective of 0#.C is to enh+nce residenti+/ housin* stoc2 in the country throu*h the provision of housin* fin+nce in + system+tic +nd profession+/ m+nner7 +nd to promote home onership, Another objective is to incre+se the f/o of resources to the housin* sector by inte*r+tin* the housin* fin+nce sector ith the over+// domestic fin+nci+/ m+r2ets,
OR$AN'SAT'ONA! $OA!S 0#.CFs m+in *o+/s +re to ;+= #eve/op c/ose re/+tionships ith individu+/ househo/ds7 ;b= %+int+in its position +s the premier housin* fin+nce institution in the country7 ;c= Tr+nsform ide+s into vi+b/e +nd cre+tive so/utions7 ;d= Provide consistent/y hi*h returns to sh+reho/ders7 +nd ;e= To *ro throu*h diversific+tion by /ever+*in* off the e>istin* c/ient b+se
S!O$AN Je Underst+nd )our or/d
0'STOR'CA! #"("!OP%"NT O. T0" CO%PAN)The 0ousin* #eve/opment .in+nce Corpor+tion !imited ;0#.C= +s +mon*st the first to receive +n Fin princip/eF +pprov+/ from the Reserve 1+n2 of 'ndi+ ;R1'= to set up + b+n2 in the priv+te sector7 +s p+rt of the R1'Fs /iber+/is+tion of the 'ndi+n 1+n2in* 'ndustry in 4556, The b+n2 +s incorpor+ted in Au*ust 4556 in the n+me of F 0#.C 1+n2 !imitedF7 ith its re*istered office in %umb+i7 'ndi+,
0#.C 1+n2 commenced oper+tions +s + Schedu/ed Commerci+/ 1+n2 in 3+nu+ry 455E,
1US'N"SS .OCUS 0#.C is 'ndi+Fs premier housin* fin+nce comp+ny +nd enjoys +n impecc+b/e tr+c2 record in 'ndi+ +s e// +s in intern+tion+/ m+r2ets, Since its inception in 457 the Corpor+tion h+s m+int+ined + consistent +nd he+/thy *roth in its oper+tions to rem+in the m+r2et /e+der in mort*+*es, 'ts outst+ndin* /o+n portfo/io covers e// over + mi//ion de//in* units, 0#.C h+s deve/oped si*nific+nt e>pertise in ret+i/ mort*+*e /o+ns to different m+r2et se*ments +nd +/so h+s + /+r*e corpor+te c/ient b+se for its housin* re/+ted credit f+ci/ities, ith its e>perience in the fin+nci+/ m+r2ets7 + stron* m+r2et reput+tion7 /+r*e sh+reho/der b+se +nd uni?ue consumer fr+nchise7 0#.C +s ide+//y positioned to promote + b+n2 in the 'ndi+n environment,
CAP'TA! STRUCTUR" The +uthorised c+pit+/ of 0#.C 1+n2 is Rs,6E< crore ;Rs,6,E bi//ion=, The p+id-up c+pit+/ is Rs,G44,5 crore ;Rs,G,4 bi//ion=, The 0#.C $roup ho/ds DD,4H of the b+n2Fs e?uity +nd +bout 45,6H of the e?uity is he/d by the A#S #epository ;in respect of the b+n2Fs Americ+n #epository Sh+res ;A#S= 'ssue=, Rou*h/y G4,GH of the e?uity is he/d by .orei*n 'nstitution+/ 'nvestors ;.''s= +nd the b+n2 h+s +bout 45<7<<< sh+reho/ders, The sh+res +re /isted on the The Stoc2 ">ch+n*e7 %umb+i
+nd the N+tion+/ Stoc2 ">ch+n*e, The b+n2Fs Americ+n #epository Sh+res +re /isted on the Ne )or2 Stoc2 ">ch+n*e ;N)S"= under the symbo/ 0#1,
#'STR'1UT'ON N"TORK
"#$C %*NK 0#.C 1+n2 is he+d?u+rtered in %umb+i, The 1+n2 +t present h+s +n envi+b/e netor2 of over
B4 br+nches spre+d over
GD cities +cross 'ndi+, A// br+nches
+re /in2ed on +n on/ine re+/-time b+sis, Customers in over 4D< /oc+tions +re +/so serviced throu*h Te/ephone 1+n2in*, The 1+n2Fs e>p+nsion p/+ns t+2e into +ccount the need to h+ve + presence in +// m+jor industri+/ +nd commerci+/ centres here its corpor+te customers +re /oc+ted +s e// +s the need to bui/d + stron* ret+i/ customer b+se for both deposits +nd /o+n products, 1ein* + c/e+rin*Lsett/ement b+n2 to v+rious /e+din* stoc2 e>ch+n*es7 the 1+n2 h+s br+nches in the centres here the NS"L1S" h+ve + stron* +nd +ctive member b+se,
March 2006
March 2007
March 2008
Citied
228
316
327
Branches
3
68!
122"
A#Ms
1323
160
2!00
The 1+n2 +/so h+s + netor2 of +bout over
45 netor2ed AT%s +cross these
cities, %oreover7 0#.C 1+n2 F s AT% netor2 c+n be +ccessed by +// domestic +nd intern+tion+/ (is+L%+sterC+rd7 (is+ "/ectronL%+estro7 P/usLCirrus +nd Americ+n ">press CreditLCh+r*e c+rdho/ders,
T'%"S1ANK A%A!$A%AT'ON 'n + mi/estone tr+ns+ction in the 'ndi+n b+n2in* industry7 Times 1+n2 !imited ;+nother ne priv+te sector b+n2 promoted by 1ennett7 Co/em+n 9 Co,LTimes $roup= +s mer*ed ith 0#.C 1+n2 !td,7 effective .ebru+ry DB7 D<<<, As per the scheme of +m+/*+m+tion +pproved by the sh+reho/ders of both b+n2s +nd the Reserve 1+n2 of 'ndi+7 sh+reho/ders of Times 1+n2 received 4 sh+re of 0#.C 1+n2 for every E,E sh+res of Times 1+n2, The +c?uisition +dded si*nific+nt v+/ue to 0#.C 1+n2 in terms of incre+sed br+nch netor27 e>p+nded *eo*r+phic re+ch7 enh+nced customer b+se7 s2i//ed m+npoer +nd the opportunity to cross-se// +nd /ever+*e +/tern+tive de/ivery ch+nne/s,
%ANA$"%"NT %r, 3+*dish C+poor too2 over +s the b+n2Fs Ch+irm+n in 3u/y D<<4, Prior to this7 %r, C+poor +s + #eputy $overnor of the Reserve 1+n2 of 'ndi+, The %+n+*in* #irector7 %r, Adity+ Puri7 h+s been + profession+/ b+n2er for over DE ye+rs7 +nd before joinin* 0#.C 1+n2 in 4556 +s he+din* Citib+n2Fs oper+tions in %+/+ysi+, The 1+n2Fs 1o+rd of #irectors is composed of eminent individu+/s ith + e+/th of e>perience in pub/ic po/icy7 +dministr+tion7 industry +nd commerci+/ b+n2in*, Senior e>ecutives representin* 0#.C +re +/so on the 1o+rd, Senior b+n2in* profession+/s ith subst+nti+/ e>perience in 'ndi+ +nd +bro+d he+d v+rious businesses +nd functions +nd report to the %+n+*in* #irector, $iven the profession+/ e>pertise of the m+n+*ement te+m +nd the over+// focus on recruitin* +nd ret+inin* the
best t+/ent in the industry7 the b+n2 be/ieves th+t its peop/e +re + si*nific+nt competitive stren*th,
T"C0NO!O$) 0#.C 1+n2 oper+tes in + hi*h/y +utom+ted environment in terms of inform+tion techno/o*y +nd communic+tion systems, A// the b+n2Fs br+nches h+ve on/ine connectivity7 hich en+b/es the b+n2 to offer speedy funds tr+nsfer f+ci/ities to its customers, %u/tibr+nch +ccess is +/so provided to ret+i/ customers throu*h the br+nch netor2 +nd Autom+ted Te//er %+chines ;AT%s=,
Centralized Processing Units Electronic Processing
traight
Derived Economies of cale !hrough
Data #arehousing $ C"%
"educed !ransaction Cost
&mprove cost efficiency$ Cross sell Provide ne( or superior products
&nnovative !echnology 'pplication
The 1+n2 h+s m+de subst+nti+/ efforts +nd investments in +c?uirin* the best techno/o*y +v+i/+b/e intern+tion+//y7 to bui/d the infr+structure for + or/d c/+ss b+n2, The 1+n2Fs business is supported by sc+/+b/e +nd robust systems hich ensure th+t our c/ients +/+ys *et the finest services e offer,
2001
Branches !3$ A#M !0$ %hone Ban&in' 1!$ (nternet 2$ Mo)ile 1$
200 Branches 17$ A#M !$ %hone Ban&in' 12$ (nternet 2$ Mo)ile 1$
The 1+n2 h+s prioritied its en*+*ement in techno/o*y +nd the internet +s one of its 2ey *o+/s +nd h+s +/re+dy m+de si*nific+nt pro*ress in eb-en+b/in* its core businesses, 'n e+ch of its businesses7 the 1+n2 h+s succeeded in /ever+*in* its m+r2et position7 e>pertise +nd techno/o*y to cre+te + competitive +dv+nt+*e +nd bui/d m+r2et sh+re,
1US'N"SS %'&
*etail
•
+holesale
0#.C 1+n2 is + consistent p/+yer in the priv+te sector b+n2 +nd h+ve + e// b+/+nced product +nd business mi> in the 'ndi+n +s e// +s overse+s m+r2ets,
•
Customer se*ments ;ret+i/ 9 ho/es+/e= +ccount for @6H of Net revenues ; .) D<<@=
•
0i*her ret+i/ revenues p+rt/y offset by hi*her oper+tin* +nd credit costs,
•
"?u+//y e// positioned to *ro both se*ments,
S"$%"NTS 0#.C 1+n2 offers + ide r+n*e of commerci+/ +nd tr+ns+ction+/ b+n2in* services +nd tre+sury products to ho/es+/e +nd ret+i/ customers, The b+n2 h+s three 2ey business se*ments:
ho/es+/e 1+n2in* Services
The 1+n2Fs t+r*et m+r2et r+n*es from /+r*e7 b/ue-chip m+nuf+cturin* comp+nies in the 'ndi+n corpor+te to sm+// 9 mid-sied corpor+te +nd +*ro-b+sed businesses, .or these customers7 the 1+n2 provides + ide r+n*e of commerci+/ +nd tr+ns+ction+/ b+n2in* services7 inc/udin* or2in* c+pit+/ fin+nce7 tr+de services7 tr+ns+ction+/ services7 c+sh
m+n+*ement7 etc, The b+n2 is +/so + /e+din* provider of structured so/utions7 hich combine c+sh m+n+*ement services ith vendor +nd distributor fin+nce for f+ci/it+tin* superior supp/y ch+in m+n+*ement for its corpor+te customers, 1+sed on its superior product de/ivery L service /eve/s +nd stron* customer orient+tion7 the 1+n2 h+s m+de si*nific+nt inro+ds into the b+n2in* consorti+ of + number of /e+din* 'ndi+n corpor+tes inc/udin* mu/tin+tion+/s7 comp+nies from the domestic business houses +nd prime pub/ic sector comp+nies, 't is reco*nised +s + /e+din* provider of c+sh m+n+*ement +nd tr+ns+ction+/ b+n2in* so/utions to corpor+te customers7 mutu+/ funds7 stoc2 e>ch+n*e members +nd b+n2s,
Ret+i/ 1+n2in* Services The objective of the Ret+i/ 1+n2 is to provide its t+r*et m+r2et customers + fu// r+n*e of fin+nci+/ products +nd b+n2in* services7 *ivin* the customer + one-stop indo for +// hisLher b+n2in* re?uirements, The products +re b+c2ed by or/d-c/+ss service +nd de/ivered to the customers throu*h the *roin* br+nch netor27 +s e// +s throu*h +/tern+tive de/ivery ch+nne/s /i2e AT%s7 Phone 1+n2in*7 Net 1+n2in* +nd %obi/e 1+n2in*, The 0#.C 1+n2 Preferred pro*r+m for hi*h net orth individu+/s7 the 0#.C 1+n2 P/us +nd the 'nvestment Advisory Services pro*r+ms h+ve been desi*ned 2eepin* in mind needs of customers ho see2 distinct fin+nci+/ so/utions7 inform+tion +nd +dvice on v+rious investment +venues, The 1+n2 +/so h+s + ide +rr+y of ret+i/ /o+n products inc/udin* Auto !o+ns7 !o+ns +*+inst m+r2et+b/e securities7 Person+/ !o+ns +nd !o+ns for To-hee/ers, 't is +/so + /e+din* provider of #epository P+rticip+nt ;#P= services for ret+i/ customers7 providin* customers the f+ci/ity to ho/d their investments in e/ectronic form,
0#.C 1+n2 +s the first b+n2 in 'ndi+ to /+unch +n 'ntern+tion+/ #ebit C+rd in +ssoci+tion ith ('SA ;('SA "/ectron= +nd issues the %+sterC+rd %+estro debit c+rd +s e//, The 1+n2 /+unched its credit c+rd business in /+te D<<4, 1y September G<7 D<
b+n2 h+d + tot+/ c+rd b+se ;debit +nd credit c+rds= of E,D mi//ion c+rds, The 1+n2 is +/so one of the /e+din* p/+yers in the merch+nt +c?uirin* business ith over E<7<<< Point-ofs+/e ;POS= termin+/s for debit L credit c+rds +ccept+nce +t merch+nt est+b/ishments,
Tre+sury ithin this business7 the b+n2 h+s three m+in product +re+s - .orei*n ">ch+n*e +nd #eriv+tives7 !oc+/ Currency %oney %+r2et 9 #ebt Securities7 +nd "?uities, ith the /iber+/is+tion of the fin+nci+/ m+r2ets in 'ndi+7 corpor+tes need more sophistic+ted ris2 m+n+*ement inform+tion7 +dvice +nd product structures, These +nd fine pricin* on v+rious tre+sury products +re provided throu*h the b+n2Fs Tre+sury te+m, To comp/y ith st+tutory reserve re?uirements7 the b+n2 is re?uired to ho/d DEH of its deposits in *overnment securities, The Tre+sury business is responsib/e for m+n+*in* the returns +nd m+r2et ris2 on this investment portfo/io
0#.C 1ANK PRO#UCT AN# CUSTO%"R S"$%"NT P"RSONA! 1ANK'N$
!o+n Product
• •
•
• •
*uto Loan Loan *gainst Security Loan *gainst Property Personal loan Credit card
#eposit Product
• • • • •
Saving ac Current ac $iAed deposit #emat ac Safe #eposit Lockers
'nvestment 9 'nsur+nce
• • • • •
•
=utual $und %onds Knowledge Centre Insurance Deneral and "ealth Insurance 1-uity and #erivatives
• •
• •
• •
•
•
• •
68wheeler loan Commercial vehicles finance "ome loans ,etail business banking .ractor loan Working Capital $inance Construction 1-uipment $inance "ealth Care $inance 1ducation Loan Dold Loan C+rds
• • •
Credit Card #ebit Card Prepaid Card
•
P+yment Services
• • • • •
888888888888888888888888888888 88 .ore> Services 888888888888888888888888888888 88 Product ? Services .rade Services $oreA service %ranch Locater ,%I Duidelines
• • •
•
•
• •
•
•
NetSafe =erchant Prepaid ,efill %illpay 2isa %illpay InstaPay #irectPay 2isa=oney .ransfer eE=onies 1lectronic $unds .ransfer 0nline Payment of #irect .aA
=udra Dold %ar
Access To 1+n2
Net%anking 0ne2iew Insta*lert =obile%anking *.= Phone %anking 1mail Statements %ranch Network • • •
• • • •
0O!"SA!" 1ANK'N$
Corpor+te
•
•
•
•
$unded Services Non $unded Services 2alue *dded Services Internet %anking
Sm+// +nd %edium "nterprises • • • • •
.in+nci+/ 'nstitutions +nd Trusts
$unded Services Non $unded Services Speciali/ed Services 2alue added services Internet %anking
•
• • • • •
1ANKS Clearing Sub8 =embership ,.DS E submembership $und .ransfer *.= .ie8ups Corporate Salary ac .aA Collection .in+nci+/ 'nstitutions %utu+/ .unds Stoc2 1ro2ers 'nsur+nce Comp+nies Commodities 1usiness Trusts
NR' S"R('C"S Accounts 9 #eposits • • • • •
,upee Saving ac ,upee Current ac ,upee $iAed #eposits $oreign Currency #eposits *ccounts for ,eturning Indians
Remitt+nces • • • • • • •
North *merica +K 1urope South 1ast *sia =iddle 1ast *frica 0thers Muic2 remit 'ndi+!in2 Che?ue !oc21o>
Te/e*r+phicL ire Tr+nsfer .unds Tr+nsfer Che?uesL##sLTCs 'nvestment 9 'nsur+nces • • • •
=utual $unds Insurance Private %anking Portfolio Investment Scheme
!o+ns • • • •
"ome Loans Loans *gainst Securities Loans *gainst #eposits Dold Credit Card
P+yment Services • • • • • •
NetSafe %illPay InstaPay #irectPay 2isa =oney 0nline #onation
Access To 1+n2 • • • • • • •
Net%anking 0ne2iew Insta*lert *.= Phone%anking 1mail Statements %ranch Network
1US'N"SS STRAT"$) 0#.C
1ANK
themse/ves +*+inst
mission
is
to
be + or/d C/+ss 'ndi+n 1+n2 7 benchm+r2in*
intern+tion+/ st+nd+rds +nd best pr+ctices in terms
offerin*s7 techno/o*y7 service /eve/s7 ris2 m+n+*ement +nd
of product
+udit 9 comp/i+nce,
The
objective is to bui/d sound customer fr+nchises +cross distinct businesses so +s to be + preferred provider of b+n2in* services for t+r*et ret+i/ +nd ho/es+/e customer se*ments7 +nd to +chieve + he+/thy *roth in profit+bi/ity7 consistent ith the 1+n2Fs ris2 +ppetite, 1+n2 is committed to do this hi/e ensurin* the hi*hest /eve/s of ethic+/ st+nd+rds7
profession+/ inte*rity7 corpor+te *overn+nce +nd re*u/+tory comp/i+nce,
Continue to
deve/op ne product +nd techno/o*y is the m+in business str+te*y of the b+n2, %+int+in *ood re/+tion ith the customers is the m+in +nd prime objective of the b+n2,
0#.C 1ANK business str+te*y emph+sies the fo//oin* :
•
'ncre+se m+r2et sh+re in 'ndi+s e>p+ndin* b+n2in*
+nd .in+nci+/ services
industry by fo//oin* + discip/ined *roth str+te*y focusin* on ?u+/ity +nd not on ?u+ntity +nd de/iverin* hi*h ?u+/ity customer service, •
!ever+*e our techno/o*y p/+tform +nd open sc+/e+b/e systems to de/iver
more
products to more customers +nd to contro/ oper+tin* costs, •
%+int+in current hi*h st+nd+rds for +sset ?u+/ity throu*h discip/ined credit ris2 m+n+*ement,
•
#eve/op
innov+tive products +nd services th+t +ttr+ct the t+r*eted customers
+nd +ddress inefficiencies in the 'ndi+n fin+nci+/ sector, •
Continue to deve/op products +nd services th+t reduce b+n2s cost of funds,
•
.ocus on hi*h e+rnin*s *roth ith /o vo/+ti/ity,
0U%AN R"SOURC" The 1+n2s st+ffin* needs continued to incre+se durin* the ye+r p+rticu/+r/y in the ret+i/ b+n2in* businesses in /ine ith the business *roth, Tot+/ number of emp/oyees incre+sed from
46@@
+s of %+rchG47D<
continues to focus on tr+inin* its emp/oyees on + continuin* b+sis7 both on the job +nd throu*h tr+inin* pro*r+ms conducted by intern+/ +nd e>tern+/ f+cu/ty, The 1+n2 h+s consistent/y be/ieved th+t bro+der emp/oyee onership of its sh+res h+s + positive imp+ct on its perform+nce +nd emp/oyee motiv+tion, The 1+n2s emp/oyee stoc2 option scheme so f+r covers +round 5<<< emp/oyees,
CR"#'T RAT'N$ The 1+n2 h+s its deposit pro*r+ms r+ted by to r+tin* +*encies - Credit An+/ysis 9 Rese+rch !imited ;CAR"= +nd .itch R+tin*s 'ndi+ Priv+te !imited, The 1+n2Fs .i>ed #eposit pro*r+m h+s been r+ted FCAR" AAA ;.#=F Trip/e A by CAR"7 hich represents instruments considered to be of the best ?u+/ity7 c+rryin* ne*/i*ib/e investment ris2, CAR" h+s +/so r+ted the b+n2Fs Certific+te of #eposit ;C#= pro*r+m PR 4Q hich represents superior c+p+city for rep+yment of short term promissory ob/i*+tions, .itch R+tin*s 'ndi+ Pvt, !td, ;4<
CORPORAT" $O("RNANC" RAT'N$ The b+n2 +s one of the first four comp+nies7 hich subjected itse/f to + Corpor+te $overn+nce +nd (+/ue Cre+tion ;$(C= r+tin* by the r+tin* +*ency7 The Credit R+tin* 'nform+tion Services of 'ndi+ !imited ;CR'S'!=, The r+tin* provides +n independent +ssessment of +n entityFs current perform+nce +nd +n e>pect+tion on its b+/+nced v+/ue cre+tion +nd corpor+te *overn+nce pr+ctices in future, The b+n2 h+s been +ssi*ned + FCR'S'! $(C !eve/ 4F r+tin* hich indic+tes th+t the b+n2Fs c+p+bi/ity ith respect to
e+/th cre+tion for +// its st+2eho/ders hi/e +doptin* sound corpor+te *overn+nce pr+ctices is the hi*hest,
R"C"NT #"("!OP%"NT
The Reserve 1+n2 of 'ndi+ h+s +pproved the scheme of +m+/*+m+tion of Centurion
1+n2 of Punj+b !td, ith 0#.C 1+n2 !td, ith effect from %+y DG7 D<<@,A// the br+nches of Centurion 1+n2 of Punj+b i// function +s br+nches of 0#.C 1+n2 ith effect from %+y DG7 D<<@, ith R1's +pprov+/7 +// re?uisite st+tutory +nd re*u/+tory +pprov+/s for the mer*er h+ve been obt+ined,
The combined entity ou/d h+ve + n+tionide netor2 of
44B br+nchesI + stron*
deposit b+se of +round Rs,47DD7<<< crores +nd net +dv+nces of +round Rs,@57<<< crores, The b+/+nce sheet sie ofthe combined entity ou/d be over Rs,47 BG7<<< crores
%er*er ith Centurion 1+n2 of Punj+b !imited On %+rch D7 D<<@7 the sh+reho/ders of the 1+n2 +ccorded their consent to + scheme of +m+/*+m+tion of Centurion 1+n2 of Punj+b !imited ith 0#.C 1+n2 !imited, The sh+reho/ders of the 1+n2 +pproved the issu+nce of one e?uity sh+re of Rs,4ch+n*es +nd Other re?uisite st+tutory +nd re*u/+tory +uthorities, The sh+reho/ders A/so +ccorded their consent to issue e?uity sh+res +ndLor +rr+nts convertib/e into e?uity sh+res +t the r+te of Rs,47EG<,4G e+ch to 0#.C !imited +ndLor other promoter *roup comp+nies on preferenti+/ b+sis7 subject to fin+/ re*u/+tory +pprov+/s in this re*+rd, The Sh+reho/ders of the 1+n2 h+ve +/so +pproved +n incre+se in the +uthoried c+pit+/ from Rs,6E< crores to Rs,EE< crores,
Promoted in 455E by 0ousin* #eve/opment
.in+nce
Corpor+tion ;0#.C=7 'ndi+Fs
/e+din* housin* fin+nce comp+ny7 0#.C 1+n2 is one of 'ndi+Fs premier b+n2s providin* + ide r+n*e of fin+nci+/ products +nd services to its over 44 mi//ion customers +cross hundreds
of 'ndi+n cities usin* mu/tip/e distribution ch+nne/s inc/udin* + p+n-'ndi+
netor2 of br+nches7 AT%s7 phone b+n2in*7 net b+n2in* +nd mobi/e b+n2in*, ithin + re/+tive/y short sp+n of time7 the b+n2 h+s emer*ed +s + /e+din* p/+yer in ret+i/ b+n2in*7 ho/es+/e b+n2in*7 +nd tre+sury oper+tions7 its three princip+/ business se*ments, The b+n2Fs competitive stren*th c/e+r/y /ies in the use of techno/o*y +nd the +bi/ity to de/iver or/d-c/+ss service ith r+pid response time, Over the /+st 4G ye+rs7 the b+n2 successfu//y *+ined m+r2et sh+re in its
h+s
t+r*et customer fr+nchises hi/e m+int+inin*
he+/thy profit+bi/ity +nd +sset ?u+/ity,As on %+rch G47 D<<@7 the 1+n2 h+d + netor2 of B4 br+nches +nd 475 AT%s in GD cities, .or the ye+r ended %+rch G47 D<<@7 the 1+n2 reported + net profit of 'NR 4E,5< bi//ion correspondin* ye+r ended
%+rch G47 D<<, As
;Rs,4E5<,Dcrore=7 up G5,GH7 over the of
%+rch G47 D<<@ tot+/ deposits
ere 'NR 4<<,B5 bi//ion7;Rs,4<<7B5 crore= up 6,EH over the correspondin* ye+r ended %+rch G47 D<<, Tot+/ b+/+nce sheet sie too *re by 6B,
;4GG4 crore=, !e+din* 'ndi+n +nd intern+tion+/ Pub/ic+tions h+ve reco*nied the b+n2 for its perform+nce +nd ?u+/ity,
Centurion 1+n2 of Punj+b is one of the /e+din* ne *ener+tion priv+te sector b+n2s in 'ndi+, The b+n2 serves individu+/ consumers7 sm+// +nd medium businesses +nd /+r*e corpor+tions ith + fu// r+n*e of fin+nci+/ products +nd services for investin*7 /endin* +nd +dvice on fin+nci+/ p/+nnin*, The b+n2 offers its customers +n +rr+y of m+n+*ement est+b/ished +
products such +s mutu+/ funds7 /ife +nd *ener+/
insur+nce
e+/th +nd
h+s
/e+dership FpositionF, The b+n2 is +/so + stron* p/+yer in forei*n
e>ch+n*e services7 person+/ /o+ns7 mort*+*es +nd +*ricu/tur+/ /o+ns, Addition+//y the b+n2 offers + fu// suite of NR' b+n2in* products to Overse+s 'ndi+ns, On D5th Au*ust D<<7 Centurion 1+n2 of Punj+b mer*ed ith !ord Krishn+ 1+n2 ;!K1=7 post obt+inin* +// re?uisite st+tutory
+nd
re*u/+tory
+pprov+/s,
This mer*er h+s
further
stren*thened the *eo*r+phic+/ re+ch of the 1+n2 in m+jor tons +nd cities +cross the country7 especi+//y in the St+te of Ker+/+7 in +ddition to its e>istin* domin+nce in the northern p+rt of the country, Centurion 1+n2 of Punj+b no oper+tes on + stron* n+tionide fr+nchise of 6<6 br+nches +nd 6ED AT%s in 45< /oc+tions +cross the country7 supported by emp/oyee b+se of over 7E<< emp/oyees, 'n +ddition to bein* /isted on the m+jor 'ndi+n stoc2 e>ch+n*es7 the !u>embour*
1+n2s
sh+res +re +/so /isted on the
Stoc2 ">ch+n*e,
A+rds +nd Achievements - 1+n2in* Services
0#.C 1+n2 be*+n oper+tions in 455E ith + simp/e mission: to be + FWorld8class Indian %ankF, e re+/ised th+t on/y + sin*/e-minded focus on product ?u+/ity +nd service
e>ce//ence ou/d he/p us *et there, Tod+y7 e +re proud to s+y th+t e +re e// on our +y to+rds th+t *o+/, 't is e>treme/y *r+tifyin* th+t our efforts to+rds providin* customer convenience h+ve been +ppreci+ted both n+tion+//y +nd intern+tion+//y,
D<< One of 'ndi+Fs %ost 'nnov+tive Comp+nies 1usiness Tod+y-%onitor $roup survey
FCorpor+te 1est 1+n2F A+rd #un 9 1r+dstreet 8 Americ+n ">press Corpor+te 1est 1+n2 A+rd D<<
F1est Corpor+te Soci+/ Responsibi/ity Pr+cticeF A+rd The 1omb+y Stoc2 ">ch+n*e +nd N+sscom .ound+tionFs 1usiness for Soci+/ Responsibi/ity A+rds D<<
1est 1+n2 A+rd in the Priv+te sector c+te*ory, Out/oo2 %oney 9 N#T( Profit
D<
1est 1+n2 in 'ndi+, 1usiness Tod+y
One of Asi+ P+cificFs 1est E< comp+nies, .orbes %+*+ine
D<
1est #omestic Commerci+/ 1+n2 Asi+money A+rds
%ost Customer Responsive Comp+ny - 1+n2in* +nd .in+nci+/ Services "conomic Times - Av+y+ $/ob+/ Connect Customer Responsiveness A+rds
D<<6
One of 'ndi+Fs %ost Respected Comp+nies 1usiness or/d
1est Under + 1i//ion7 4<< 1est Sm+//er Sie "nterprises in Asi+LP+cific +nd "urope .orbes $/ob+/
There h+ve been some other proud moments +s e//: o
!ondon-b+sed "uro money m+*+ine *+ve us the ++rd for 1est 1+n2 - 'ndi+ in 45557 1est #omestic 1+n2 in 'ndi+ in D<<<7 +nd 1est 1+n2 in 'ndi+ in D<<4 +nd D<
o
Asi+ money m+*+ine h+s n+med us 1est Commerci+/ 1+n2 in 'ndi+ D<
o
!e+din* 'ndi+n business m+*+ine 1usiness 'ndi+ n+med us 'ndi+Fs 1est 1+n2 in D<<<,
PRO.'!"S O. #'R"CTORS
%r, 3+*dish C+poor %r, Adity+ Puri %r, Ke2i %, %istry %r, (ineet 3+in %rs, Renu K+rn+d %r, Arvind P+nde %r, Ashim S+m+nt+ %r, C % (+sudev %r, $+ut+m #iv+n
#r, P+ndit P+/+nde %r, P+resh Su2th+n2+r %r, 0+rish "n*ineer
B,A*D C,MM(##-The 1o+rd h+s constituted committees of #irectors to t+2e informed decisions in the best interest of the 1+n2, These committees monitor the +ctivities f+//in* ithin their terms of reference, (+rious committees of the 1o+rd ere reconstituted durin* the ye+r due to induction of +ddition+/ #irector n+me/yI %r, P+ndit P+/+nde, The 1o+rdFs Committees +re +s fo//os:
The 1o+rdFs Committees +re +s fo//os:
Audit +nd Comp/i+nce Committee
Compens+tion Committee
'nvestorsF $riev+nce ;S0AR"= Committee
Ris2 %onitorin* Committee
Credit Approv+/ Committee
The Premises Committee
Nomin+tion Committee
.r+ud %onitorin* Committee
Customer Service Committee
"#$C bank branches in )aipur
0#.C 1+n2 3+ipur br+nch Address # 8 ;:! Siddhi 2inayak! *shok =arg! C Scheme! )aipur 8 9@6@@3 ,a&asthan .el .el @3:38697363;6973>3> $aA @3:38953>:> *.= G1S!Lockers G1S Weekday B =onday to $riday! .imings B >9@ am to 99@ pm Weekend B Saturday! .imings B >9@ am to 369@ pm Weekly0ff B Sunday 0#.C 1+n2 3oh+ri 1++r br+nch Address Shop H <; 8 <5! Pandya %hawan! )ohari %a/ar! )aipur 8 9@6@@9 ,a&asthan .el .el @3:38;3763@@;376376 $aA @3:38;376333 *.= G1S!Lockers G1S!Lo ckers N0 Weekday B =onday to $riday! .imings B 33@@ am to ;@@ pm Weekend B Saturday! .imings B 33@@ am to 6@@ pm Weekly0ff B Sunday 0#.C 1+n2 Ton2 Ro+d 3+ipur br+nch Address *83! Shree Pla/a! Lal Kothi! #istrict Shopping Centre!
.onk .onk ,oad )aipur 8 9@6@3; ,a&asthan .el @3:38;33;;@7 $aA @3:38;33;;:> '.elefaA( *.= G1S!Lockers G1S Weekday B =onday to $riday! .imings B 3@@@ am to :@@ pm Weekend B Saturday! .imings B 3@@@ am to 3@@ pm Weekly0ff B Sunday
0#.C 1+n2 (+ish+/i N+*+r br+nch Address 3@ 8 %! .arang *partments! Dautam =arg! Near *mrapali Circle! 2aishali Nagar! )aipur 8 9@6@63 ,a&asthan .el @3:38;33@:39@3:3 E ;33@:36 $aA @3:38;33@:3: *.= G1S!Lockers G1S!Lo ckers N0 Weekday B =onday! Wednesday to Saturday! .imings B >9@ am to 99@ pm Weekend B Sunday! .imings B 3@9@ am to 39@ pm Weekly0ff We ekly0ff B .uesday 0#.C 1+n2 (idy+dh+r N+*+r br+nch Address .imes S-uare! 3@! Central Spine! 2idhadhar Nagar! )aipur 8 9@6@69 ,a&asthan .el @3:3 8 ;37@;;5 $aA @3:3 8 ;37@;;; *.= G1S!Lockers G1S!Lo ckers N0
Weekday B =onday to $riday! .imings B >9@ am to 99@ pm Weekend B Saturday! .imings B >9@ am to 369@ pm Weekly0ff B Sunday
%urrent Account Product
Account Tyes
Regular
AQB
Rs.10,000/-
Trade
AQB
Rs.40,000/-
Plus
AQB
Rs.100,000/-
Premium
AQB
Rs.25,000/-
Account !eatures •
*ll services for all customers8 the only difference is pricing
•
Provide payment solutions to the customer
•
Payment leads to balance build8up
•
Promotes closed8user8group 'C+D(
.ry to grab maAimum share of customer business
•
Account !eatures
Features
HDFC an! HDFC an! P"U# $RAD%
PR%&IU& Current Account
R%'U"AR Current Account
Product Codes
()*+ )),+ ))-+ ).)+ (./+ (,0+ ()1+)-02+ (3.2
()3+ )*1+ (.)+ ()/+ (,/
().+ )/)+ )/1+ (..+ (,3+ ()-
(),+ )//+ )/*+ )/(+ ),0+ ))/+ )*/+(.*+ (.,+ (,.+ (,,+ ))0+ ))1
A4era5e 6uarterly alance 7A68
Rs9,//+///:;
Rs93/+///:;
Rs9)*+///:;
Rs9,/+///:;
Rs9,+)//:;
Rs90//:;
Rs9-*/:;
"ess than Rs9*/+/// ; Rs91+///
o4e ; Rs9,+*//
&ode of calculatin5 A6
A4era5e of daily closin5 >alances of each day spread o4er a period of three months9
Account !eatures
Features
Che?ue oo! Char5es 7Issued >y an!8
HDFC an! HDFC an! P"U# $RAD%
"#e$ue%oo&
PR%&IU& Current Account
R%'U"AR Current Account
Paya>le;at; par
Paya>le;at; par
Paya>le;at; par
Paya>le;at; par
.// che?ue lea4es Free per month9 Char5es Rs ):; per leaf >eyond .// lea4es
)// che?ue lea4es Free per month9 Char5es Rs ):; per leaf >eyond )// lea4es
,// che?ue lea4es Free per month9 Char5es Rs Char5es Rs ):; per leaf ):; per leaf >eyond ,// lea4es
Account !eatures Features "ocal che?ues:A:c to a:c funds transfer transaction s at home >ranch location 7Payment :Collection8
Remittance Transactions
HDFC an! P"U#
HDFC an! $RAD%
PR%&IU& Current Account
R%'U"AR Current Account
Free
Free
Free
Free
Anynh@ere $ransactions 7ecept DaheB8 A:c to A:c Fund $ransfer @ithin HDFC an! ; any@here transaction s
Free
Free
Rs9,*:; per transaction
Rs9,*:; per transaction
Payments = Collections at HDFC an! "ocations
Free up to Rs9,// lacs per month+ >eyond @hich char5es Rs9 /9*/:,///+ min Rs9 )*
Free up to Rs9*/ lacs per month+ >eyond @hich char5es Rs9 /9*/:,///+ min Rs9 )*
Free up to Rs9 )* lacs per month+ Char5es at Rs9,9*/:,// /+ min Rs9 )*
Char5es at Rs9,9*/:,/// + min Rs9 )*
ul! $ransaction Char5es
All transaction s are su>Bect to a maimum of )*/ transaction s per month+ >eyond @hich char5es Rs9*:; per transaction @ould >e le4ied9 Includes all "ocal : Anyh@ere clearin5 and transfer transaction s
All transactions are su>Bect to a maimum of ,*/ transactions per month+ >eyond @hich char5es Rs9*:; per transaction @ould >e le4ied9Includ es all "ocal : Anyh@ere clearin5 and transfer transactions
All transactions are su>Bect to a maimum of ,// transactions per month+ >eyond @hich char5es Rs9*:; per transaction @ould >e le4ied9 Includes all "ocal : Anyh@ere clearin5 and transfer transactions
All transactions are su>Bect to a maimum of ,// transactions per month+ >eyond @hich char5es Rs9*:; per transaction @ould >e le4ied9Includ es all "ocal : Anyh@ere clearin5 and transfer transactions
Account !eatures
"as# T'n( )eosit
Features
HDFC an! P"U#
HDFC an! $RAD%
PR%&IU& Current Account
R%'U"AR Current Account
Cash Deposit; Home ranch "ocation
Free upto Rs9,/ lacs per month or */ transactions @hich e4er is lo@er+ Deposit in ecess of Rs9,/ lacs or */ transactions @ill >e char5ed Rs9):; per Rs9,+///:;+ minimum Rs9*/:;9 7Cash deposit at non;home >ranches @ithin home; >ranch city su>Bect to limit of Rs9,//+///:; per day8
Free upto Rs9* lacs per month or 3/ transactions @hich e4er is lo@er+ Deposit in ecess of Rs9* lacs or 3/ transactions @ill >e char5ed Rs9):; per Rs9,+///:;+ minimum Rs9*/:;9 7Cash deposit at non;home >ranches @ithin home >ranch city su>Bect to limit of Rs9*/+///:; per day
Free upto Rs9. lacs per month or )* transactions @hich e4er is lo@er+ Deposit in ecess of Rs9. lacs or )* transactions @ill >e char5ed Rs9):; per Rs9,+///:;+ minimum Rs9*/:;9 7Cash deposit at non;home >ranches @ithin home >ranch city su>Bect to limit of Rs9)*+///:; per day8
Free upto Rs9) lacs per month or )* transactions @hich e4er is lo@er+ Deposit in ecess of Rs9) lacs or )* transactions @ill >e char5ed Rs9):; per Rs9,+///:;+ minimum Rs9*/:;9 7Cash deposit at non;home >ranches @ithin home >ranch city su>Bect to limit of Rs9,/+///:; per day8
Cash Deposit ;
&aimum Rs9,//+///:; per day9 Char5es Rs9 .:,///+ min Rs9 */
&aimum Rs9*/+///:; per day9 Char5es Rs9 .:,///+ min Rs9 */
&aimum Rs9)*+///:; per day9 Char5es Rs9 .:,///+ min Rs9 */
.ransaction Limits Product Deposi t or Home Branch Regul ar Sel f Nol i mi t Thi r dpar t y Nol i mi t
Pr emi um Sel f Nol i mi t Thi r dpar t y Nol i mi t
Trade
Sel f Nol i mi t Thi r dpar t y Nol i mi t
Pl us
Sel f Nol i mi t Thi r dpar t y Nol i mi t
CashDeposi t Nonhomebranchi nthe sameci t y( I nt raci t y) Maxi mum Rs.10, 000per dayperaccount ( i r r espect i veofsel for t hi r dpar t y) Maxi mum Rs.25, 000per dayperaccount ( i r r espect i veofsel for t hi r dpar t y) Maxi mum Rs.50, 000per dayperaccount ( i r r espect i veofsel for t hi r dpar t y) Maxi mum Rs.100, 000 perdayperaccount ( i r r espect i veofsel for t hi r dpar t y)
Nonhomel ocat i on ( I nt erci t y) Notal l owed
Maxi mum Rs.25, 000 perdayperaccount ( i r r espect i veofsel for t hi r dpar t y) Maxi mum Rs.50, 000 perdayperaccount ( i r r espect i veofsel for t hi r dpar t y) Maxi mum Rs.100, 000 perdayperaccount ( i r r espect i veofsel for t hi r dpar t y)
Cash #eposit Charges CashDeposi t Nonhomebr anchi nt he Nonhomel ocat i on sameci t y( I nt r aci t y) ( I nt er ci t y)
Pr oduct
Deposi t or Home Br anch
Regul ar
Sel f Fr eeupt oRs.200, 000permont hor25 r ansact i onspermont h.Char ges Thi r dpar t y t Rs . 2/ 1000,mi nRs .50/ -pert r ans ac t i on bey ondf r eel i mi t s .( I r r es pec t i v eofc as h depos i t edbysel fort hi r dpar t y) Sel f Fr eeupt oRs.300, 000permont hor25 r ansact i onspermont h.Char ges Thi r dpar t y t Rs . 2/ 1000,mi nRs .50/ -pert r ans ac t i on bey ondf r eel i mi t s .( I r r espec t i v eofc as h depos i t edbysel fort hi r dpar t y) Sel f Fr eeupt oRs.500, 000permont hor40 r ansact i onspermont h.Char ges Thi r dpar t y t Rs . 2/ 1000,mi nRs .50/ -pert r ans ac t i on bey ondf r eel i mi t s .( I r r es pec t i v eofc as h depos i t edbysel fort hi r dpar t y) Sel f Fr eeupt oRs.10, 00, 000permont hor40 r ansact i onspermont h.Char ges Thi r dpar t y t Rs . 2/ 1000,mi nRs .50/ -pert r ans ac t i on bey ondf r eel i mi t s .( I r r es pec t i v eofc as h depos i t edbysel fort hi r dpar t y)
Pr emi um
Trade
Pl us
Notal l owed
Rs.3/ 1000 ( I r r es pec t i v eofc as h depos i t edbysel for t hi r dpar t y) Rs.3/ 1000 ( I r r es pec t i v eofc as h depos i t edbysel for t hi r dpar t y) Rs.3/ 1000 ( I r r es pec t i v eofc as h depos i t edbysel for t hi r dpar t y)
Account !eatures Features Cash ithdra@a l;Home ranch
"as# T'n( *it#dra+al PR%&IU& Current Account
R%'U"AR Current Account
Free at Home ranch
Free at Home ranch
Free at Home ranch
Free cash @ithdra@al s upto Rs9*/+///:; per day+ >eyond @hich char5es Rs9):,///+ min Rs9 */:; 7Enly for incrementa l amount8+ $hird party cash @ithdra@al allo@ed only up to maimum Rs9 */+///:; per transaction 9
Free cash @ithdra@al s upto Rs9)*+///:; per day+ >eyond @hich char5es Rs9):,///+ min Rs9 */:; 7Enly for incrementa l amount8+ $hird party cash @ithdra@al allo@ed only up to maimum Rs9*/+///:; per transaction 9
Cash @ithdra@al s char5es Rs9):,///+ min Rs9 */ $hird party cash @ithdra@al allo@ed only up to maimum Rs9 */+///:; per transaction 9
HDFC an! HDFC an! P"U# $RAD% Free at Home ranch
Free cash @ithdra@al s upto Rs9*/+///:; per day+ >eyond @hich char5es Rs9):,///+ Cash min Rs9*/:; ithdra@a 7Enly for l;
"ometitie Adantage
Competitive 'dvantage Plus Current 'ccount
!rade Current 'ccount
Premium Current 'ccount
"egular Current 'ccount
)ree '*c to '*c )und !ransfer
)ree '*c to '*c )und !ransfer
Cheaper '*c to '*c )und !ransfer
Cheaper '*c to '*c )und !ransfer
)ree "!+
)ree "!+
Cheaper "!+ payment * Collection )ree
Cheaper "!+ payment * Collection )ree
)ree DD*%C
)ree DD*%C
Cheaper DD*%C , )lat charges
Cheaper DD*%C , )lat charges
)ree -E)! payment*Collections
)ree -E)! payment*Collections
)ree -E)! payment*Collections
)ree -E)! payment*Collections
)ree 'ny(here )ree 'ny(here )ree 'ny(here Payment*Collection of Payment*Collection of Payment*Collection of "s. "s. // 0acs pm "s. 1/ 0acs pm 21 0acs pm 5// che3ue leaves free 2// che3ue leaves free // che3ue leaves free per per month per month month Convenience to Deposit 6 #ithdra( Cash from all )aster Collection of 7utstation che3ues through C% Business Debit Card
P'P che3ue boo4
Convenience to #ithdra( Cash from all branches
Convenience to Deposit Convenience to Deposit 6 Business Debit Card 6 #ithdra( Cash from #ithdra( Cash from all all branches branches )aster Collection of )aster Collection of )aster Collection of 7utstation che3ues 7utstation che3ues through 7utstation che3ues through through C% C% C% Business Debit Card Business Debit Card
R"S"ARC0 %"T0O#O!O$)
%ank basically means business and in business collection of raw data allows the managers to see the real scenario and then take a decision as per the data obtained .here are several implications in this statementB •
.he bank gets a clear picture of the +LIP =arket scenario
•
.hey can eAamine the available information in the form of data to make a decision
•
.hey can even get a clear picture of the scenario or potential of the Savings *ccount and +LIPs of their banks in comparison to other banks
•
.he information can only be gathered by data collection and then analy/ing the available data .herefore! it can be said that the data collection is an important part of the pro&ect
#+t+ R+ numbers
'nform+tion
.he pro&ected ob&ectives were considered and as per the re-uirement a market survey was done Procedure:
.he procedure that followed can be enlisted as belowB •
,eading about the product
•
#eciding on the ob&ective to proceed
•
#eveloping Survey instruments
•
Conducting personal interviews of different age8groups! seA! monthly income and occupation through a Juestionnaire
•
$inally analy/ing the data of various Deographic areas and trying to study with the other players
Process +dopted:
3 Daining knowledge about the productB ,eading about the product was the first step undertaken .his gave not only in depth knowledge about what is been offered by other players but also proved useful while developing the -uestionnaire 6 Steps in the #evelopment of the Survey Instruments .he main instruments re-uired for survey was a well8developed -uestionnaire .he -uestionnaire development took place in a series of steps as described belowB
Step 4
Rese+rch objectives +re bein*
tr+nsformed into
inform+tion objectives,
Step D
The Appropri+te d+t+ co//ection methods h+ve been determined
Step G
The inform+tion re?uired by e+ch objective is bein* determined,
Step 6
Specific MuestionsLSc+/e %e+surement form+t is deve/oped,
Step E
Step B
MuestionLSc+/e %e+surements is bein* ev+/u+ted,
Rese+rch
objectives
+re
bein*
Step
The number of inform+tion needed is bein* determined,
Step @
The ?uestionn+ire +nd /+yout is bein* ev+/u+ted,
Step 5
Revise the ?uestionn+ire /+yout if needed,
Step 4<
.he Juestionnaire format is being finali/ed
9 Customer SurveyB .he people play an important part as a clear perception of people about the product can be estimated and known Studying the need levels of the people regarding the Insurance product can be observed It was very useful in knowing about the re-uirements of the people
: ,eferred to brochures and websites of competitorsB .o understand the competitors product brochures and websites of various players were referred and a competitive analogy of all the information is been made
Rese+rch #esi*n: * two stage ,esearch was conductedB
3 Second+ry Rese+rch: #ata was collected from websites and catalogues to understand the product of the different players
6 Prim+ry Rese+rch: * Primary ,esearch was conductedB .he -uestionnaire was prepared for the companies and following areas coveredB •
competing banks
•
$eatures offered by different banks
•
Consumer profile
•
Satisfaction level
•
,easons for their invesment
•
#esirable features of the product
S+mp/in* P/+n: 1lementsB .he target population of the study included the general population above the age of 63 yrs It will further be based on Stratified ,andom Sampling
Sample si/eB 3@@ people
#ATA CO!!"CT'ON The fin+/ dr+ft of the ?uestionn+ire ;see Appendi>= +s prep+red on the b+sis of the observ+tions from the pi/ot study, These ere then fin+//y fi//ed by 4<<< customer7 for the conc/usive study, .in+//y the d+t+ co//ected +s fed into the d+t+ +n+/ysis soft+re- SPSS7 to be +n+/yed usin* st+tistic+/ techni?ues, Types of Prim+ry #+t+ co//ected: •
Socioeconomic Ch+r+cteristics:
socioeconomic ch+r+cteristics +re sometimes c+//ed Jst+tes of bein* in th+t they represent the type of peop/e, The f+ctors on hich e +re or2in* +re occup+tion, %onth/y tr+nsection is +/so +n import+nt p+r+meter but it is difficu/t to verify, A/thou*h the +mount of money th+t business unit e+rns in + month is +n +bso/ute7 not + re/+tive ?u+ntity but it is + sensitive topic in our society +nd it is difficu/t to determine, •
AttitudesLOpinions:
Throu*h the ?uestionn+ire e h+ve tried to *et ho/d of business preference7 inc/in+tion +nd re?uirement, Attitude is +n import+nt notion in the m+r2etin* /iter+ture7 since it is *ener+//y thou*ht th+t the +ttitudes +re re/+ted to the beh+vior of businessmen,
•
%otiv+tion:
Throu*h the ?uestionn+ire e h+ve tried to find the hidden need or +nt of businessmen +nd h+ve tried to find if these peop/e c+n be t+pped +s the potenti+/ customer for 0#.C 1+n2, •
1eh+vior: 1eh+vior concerns h+t subjects h+ve done or +re doin*, Throu*h the ?uestionn+ire e h+ve tried to find out the beh+vior of the individu+/s re*+rdin* the product +nd their responses, 'f the responses +re f+vor+b/e then the person c+n be s+id to be our potenti+/ customer, The prim+ry d+t+ serves +s +n import+nt too/ to me+sure the beh+vior+/ trend of the customer, 't he/ps in +nserin* some of the vit+/ Muestions,
Obt+inin* the Prim+ry #+t+: The d+t+ co//ection +s prim+ri/y done throu*h communic+tion, Communic+tion invo/ves ?uestionin* respondents to secure the desired inform+tion7 usin* + d+t+ co//ection instrument c+//ed ?uestionn+ire, The ?uestions ere in ritin* +nd so ere the responses, (ers+ti/ity:
't is the +bi/ity of + techni?ue to co//ect the inform+tion on the m+ny types of prim+ry d+t+ of interest to m+r2eters, 't h+s +/so been found th+t some of the peop/e do not +nser truthfu//y to +// the ?uestions especi+//y in the c+se of the person+/ det+i/s
.indin*s
Muestion 6 %onth/y Tr+nsection
;/8 :/8 1/8 /10, 2/0 9/8
2/0 , 9/0 9/0 , 'bove
5/8 2/8 /8 /8 /10, 2/0
2/0 , 9/0
9/0 , 'bove
Muestion E #o you h+ve + Current Account
Muestion B ith hich 1+n2
Muestion hich .+ctors do you consider for openin* + Current Account
Muestion @ hich mode of tr+ns+ction do you +v+i/ fre?uent/y
Muestion 5 hich types of tr+ns+ction do you m+de
(nter cit/ 33$ Both/ 2$
,utside Cit / 1$
Muestion 4< your bank assist you in case of any problem
CONCLUSIONS
4, A/most +// the 1+n2s offer simi/+r fe+tures +nd f+ci/ities ith their S+vin*s +ccounts7 therefore for e>istin* customers of Current Account of +ny 1+n2 to shift to +nother 1+n2I this is very r+re/y the criteri+ or re+son, D, The /eve/ of service in terms of de/iverin* h+tever is promised7 f+st response in c+se of prob/ems7 is the most import+nt benefit th+t the customers see27 from the 1+n2 they h+ve + Current Account ith, G, Netor2 re+ch +nd visibi/ity of + 1+n2 is + very import+nt criterion for the customer hi/e openin* + Current Account, e c+n +/so conc/ude from our +n+/ysis th+t netor2 re+ch in terms of 1r+nches +nd AT%s is direct/y proportion+/
to the m+r2et sh+re in c+se of
Priv+te P/+yers, 6, 'n c+se of + ne customer7 if + b+n2 +ppro+ches it first for openin* + Current Account ith them7 then there is + *ood ch+nce for the b+n2 of *ettin* m+ny future businesses +nd cross s+/es from the de+/, E, A**ressive %+r2etin* is the 2ey to incre+sin* the m+r2et sh+re in this +re+7 since the m+r2et h+s + /ot of potenti+/ both in terms of unt+pped m+r2et ,
RECOMMENDATIONS & SUGGESTIONS
4, Contr+ct S+/es ">ecutive ;CS"= shou/d be tr+ined to e>p/+in the product fe+tures +nd its v+/ue +dded services to m+2e customers product se/ection convenient,
D, Contr+ct S+/es ">ecutive ;CS"= shou/d recommend ri*ht product to the ri*ht customer so +s to ensure + hi*h de*ree of s+tisf+ction +mon* the customer,
G, The b+n2 needs to m+2e peop/e ++re +bout there products +nd the b+sic benefits they c+n derive out of it, And +/so the differenti+/ fe+tures of its s+vin*s +ccount +s comp+red to other b+n2s,
6, The b+n2 shou/d +/so t+r*et sm+// business unit for hom m+inten+nce of the AM1 is not + prob/em +s this se*ment is not much penetr+ted,
E, Thou*h the b+n2 offers free doorstep b+n2in* once + d+y this f+ct is +/so not 2non to m+ny customers or they sti// do not trust this
service h+t ever the re+son the b+n2 c+n popu/+rie this service to *+in +n ed*e over n+tion+/ied b+n2s +nd Co-oper+tive 1+n2s
B, Mu+/ity of service h+s been r+ted hi*h/y import+nt by +// demofi*ureic f+ctors +s + re+son for b+n2in* ith + p+rticu/+r b+n27 St+nd+rd Ch+rtered needs to improve the services provided to its e>istin* customers before +ttr+ctin* more in the future +nd use ord of mouth +s + promotion+/ too/ to incre+se the s+/es potenti+/ of its s+vin*s +ccount,
LIMITATIONS
Some of the /imit+tions of the project +re /isted +s be/o:
4, The time bound period is the m+jor /imit+tion in rese+rch projects,
D, #ue to the fin+nci+/ +nd time constr+ints + c/uster +n+/ysis of the popu/+tion so +s to *et better resu/ts +s not fe+sib/e, G, The rese+rch conduct in j+ipur city on/y, 6, 't +s difficu/t to bre+2 the ice ith the common peop/e initi+//y, 't +s + d+untin* t+s2 to convince them to fi// in the person+/ det+i/s of the ?uestionn+ire here they h+ve to mention the month/y income7 occup+tion etc, E, To convince the peop/e for + proper interviein* process is +/so difficu/t, B, Compi/+tion of d+t+ on competitor +n+/ysis +s difficu/t due to non+v+i/+bi/ity of correct inform+tion,
, The fi*ures h+ve been t+2en +s +ppro>im+tions,
ANN"&UR"
J+1S.I0N*I,18
% 3 Name of ,easpondent 6 Contact Person 9 Contact No : =onthly .ransaction
; #o you "ave Current *ccount 'a( Ges 'b( No 5 If Ges Which banks8 ICICI o "#$C o Kotak =ahindra %ank o o Nationali/ed %anks Co80perative %anks o 7
Which $actors do you consider for opening a Current *ccount o o o o o o
*ccessibility =inimum %alance ## Pay 0rder $ree Che-ue #ebit Card Cash #eposit
o o o o o o
Che-ue Pick up Net %anking =obile %anking *t Par Che-ues N1$. ,.DS
<
Which mode of transaction do you avail fre-uently 'a( Che-ue ' b( ## 'c( Pay 0rder
>
Which type of transaction do you made 'a( Inter city 'b( Intra city
3@
'c( %oth
#oes your bank assist you in case of any problem 'a( Ges 'b( No
33 What are the additional %enefits do you eApect from a Current *ccount
#ate
