A
PROJECT REPORT ON ³MARKET EXPANSION OF HCL´ HCL´
SUBMITTED TO: BABA FARID INSTITUTE OF MANAGEMENT AND TECHNOLOGY
In the Partial Fulfillment for the degree of BBA (Bachelor of Business Administration) Administration) (SESSION 2008-2011)
Reporting Manager: Mr. Mandeep Singh Saini
Submitted By: Vikas Dalmia 16116
Training Incharge: Mr. Tanvir Singh Noor
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BBA
PREFACE
BBA is stepping stone to management career. In order to achieve practical, positive and concrete results the theoretical knowledge must be supplemented with exposure to real environment. Theoretical knowledge without practical knowledge is of little value. Theoretical studies in classroom cl assroom are not sufficient to understand the functioning of complex and large sized organizations. Therefore, it becomes necessary to undergo any project work. Practical supplements the theoretical studies i.e. it covers what is left uncovered in classroom. It exposes a student to invaluable treasures of experiences. I took my project with HCL. Project work is part of circulation which helps us to co-relate our theoretical concepts with practical experiences. The topic that I have taken taken for project is ³To Study the Market Expansion of HCL.´ HCL.´ has been suggested by Mr. Tarun Kumar (Business (Business Development Executive of HCL). Accomplishment and achievement of goals is the major aim of any organization and these goals are achieved by proper planning.
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ACKNOWLEDGEMENT
Nothing
concrete and desired can be achieved without an optimal combination of
inspiration and perspirations. We would like to take an opportunity to thank those whose valuable suggestions and support resulted in the completion of this research endeavor. First of all I would like to express our gratitude to Mr. Tanvir Ta nvir Singh Noor, my training incharge and Mr. Mandeep Singh Saini, my reporting manager, whose time to time involvement, guidance and support helped us in completing this project. I would like to thank the respondents who whole heartedly cooperated in providing information. Last but not the least we are very grateful to all those who helped us in one way or the other at every stage of the t he project.
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Brief Intr oduction
HCL is working with thousands of companies and their IT issue since the beginning of the electronic revolution in India. HCL is one of the leading global Technology and IT enterprises. The HCL Enterprise comprises two companies listed in India ± HCL Technologies and HCL Info systems. HCL is 35 year old enterprise, founded in 1976 in India. The HCL team comprises 34,000 professionals of diverse nationalities, operating across 16 countries including 300 points of presence in India. HCL has global partnership with several leading Fortune 1000 firms, including several IT and Technology majors.
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INDEX
S.NO
CONTENTS
PAGE.NO.
1.
HCL Intro
1
2.
TimeLine of HCL
7
3.
4.
5.
Awards win by HCL HCL CDC
19 25
Abstract
6.
SWOT Analysis
31
7.
Findings,Conclusion & Suggestions
33
8.
Bibliography
36
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COMPNY PROFILE HCL INFOSYSTEMS LTD.
Info systems is India¶s premier information enabling company. Leveraging its 3 decades of expertise in total technology solutions, HCL Info systems offers value-added services in key areas such as system integration, networking consultancy and a wide range of support services. HCL
Info systems is among the leading players in all the segments comprising the domestic IT products, solutions and related services, which include PCs, Servers, Office Automation, Networking Products, TV and FM Broadcast ing solutions, communication solutions, System Integration, Digital lifestyle Solutions and Peripherals. HCL
has direct sales, channel sales and retail sales network pan India. Continuously meeting the ever increasing customer expectations and app lications, its focus on integrated enterprise solutions has strengthened the HCL Info systems capabilities in supporting installation types ranging from single to large, multi-location, multi-vendor & multi-platform spread across India. HCL
Info systems, today has a direct support force of over 2800+ members, is operational at 360+ locations across the country and is the largest such human resource of its kind in the IT business in India. HCL Info systems has pan India presence across metros and non-metros. HCL
Info systems¶ manufacturing facilities are ISO 9001-2000 & ISO 1 4001 certified and adhere to stringent quality standards and global processes. With the largest installed PC base in the country, four indigenously developed and manufactured PC brands ± µInfiniti¶, µBusy bee¶, µBeanstalk¶ and µEzeebee¶ ± and its robust manufacturing facilities. HCL Info systems aims to further leverage its dominance in the PC market. It has been consistently rated as top player in PC industry by IDC. HCL
The µInfiniti¶ line of business computing products is incorporated with leading edge products from world leaders such as Intel. Constant innovation to meet the customized requirements of its customers has enabled HCL to create the trusted ICT infrastructure platforms, powerful value adds like HCL Embedded Control & Continuity (HCL EC2) technology and the future generation of digital lifestyle enablers. The office Automation segment has strategic alliances with industr y leaders to provide services in various domains which include Audio Video system integration solutions, broadcasting solutions, imaging products and solutions. The company has strategic alliances with world leaders for voice and video conferencing solutions. TV and FM Broadcasting solutions and for imaging products and solutions to provide documentation products like copiers, MFDs, Duprinters, laser printers and large format printers. Page 7 of 42
The channel Business of HCL Info systems has an extensive network of over 3000+ resellers across 800 locations. It has actively promoted the penetration of PCs in the home and the small office/home office (SOHO) segments. Infinity Ltd, 100% owned subsidiary of HCL Info systems Ltd. is a class A ISP focusing on providing the corporate networking services like Virtual Private Network. Broadband Internet Access, Internet Telephony Hosting and Co-location services designing and deploying D isaster Recovery Solutions & Business Continuity solutions, Application services, Managed security services & NOC services over its state-of-the-art IP/MPLS network and end-to-end contact centre solutions. HCL
Vision«..
To become a Total Quality Institute and contribute effectively towards national development in the era of rapidly changing global economy and ensure prosperity for the mankind at large.
Mission«.
The Institute will strive hard to train human beings to become dynamic, committed & selfmotivated Total Quality Professionals of very high intrinsic value, technically sound, emotionally balanced, spiritually high, socially sensitive having responsibility, accountability & self-esteem in partnership with parents, corporate, academics & government to meet the rapidly changing multi-dimensional and multi-spherical futuristic challenges of the contemporary world.
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HCL
value centric and not volume centric
believe in µEmployee First¶
believe in listening
believe in trust, transparency and flexibility
believe that my relationship would sustain purely based on the value I deliver to my customers
the most hungry team in the IT landscape today .
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Shiv Nadar and HCL ««
Founder of HCL, born in Tamil Nadu.
Started HCL in 1976.
An electrical engineer from Coimbatore
Worked with
Cooper
Engineering as a systems analyst and as a senior management
trainee at DCM in 1968
Started microcomputer with 5 other partners in 1975.
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The beginning««..
Begin with calculators
Launched
Started diversified appl. Development.
first microcomputer in 1977
TIMELINE
1976 Hindustan Computers Limited (HCL)
born.
1977 Distribution alliance formed with Toshiba for copiers. 1978 successfully ships in-house designed micro-computer at the same time as Apple. The Indian Computer Industry is born. HCL
1980 HCL
Introduces bit sliced, 16-bit processor based micro-computer.
1983 Indigenously develops an RDBMS, a Networking OS and a Client Server architecture, at the same time as global IT peers. 1986 HCL
becomes the largest IT Company in India.
HCL
introduces fine grained multi-processor Unix-3 years ahead of ³Sun´ a nd ³HP´.
1988
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1990 Data Quest marks HCL no. 1 amongst Top Ten computer giants. 1991 HCL Ltd.
And Hewlett Packard, USA, partner to form HCL-Hewlett Packard Ltd.
JV develops multi-processor UNIX for HP-heralds HCL¶s entry into contract R&D. 1994 Distribution alliances formed with Ericsson Switches and Nokia Cell Phones.
1997 HCL
Info systems is formed.
HCL¶s
R&D spun-off as HCL Technologies- marks advent into software services.
JV with Perot Systems, stake divested in 2003. 1999 Initial Public Offering made by HCL Technologies Ltd. Formation of Global Board of Directors. 2000 Large Contracts
won from Bankers Trust, K LA Tencor, Cisco, GTech, NEC among
Others. 2001 JV with Deutsche Bank- DSL software formed. HCL
BPO Incorporated.
Acquired British Telecom¶s Apollo¶s contact centre in Belfast, Northern Ireland. HCL
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Info systems becomes largest Hardware company.
2002 Strong pursuit of nonlinear strategy to widen services portfolio; several JVs and alliances formed. Strategic alliance forged with Jones Apparel Group, Inc. a fortune 500 company. Infrastructure services division launched to address emerging global needs. Software businesses of HCL Info systems and HCL Technologies merged. 2003 Largest
BPO order ever outsourced to an Indian BPO firm, won from British Telecom.
Landmark HCL
deals signed with Airbus and AMD.
manpower crosses the 20,000 mark.
2004 Accorded leader status by Meta Group in Offshore Outsourcing. HCL
is India¶s No. 1 PC 4th year in a row.
2005 signs Software Development Agreement with Boeing for the 787 Dreamliner program. HCL
JV with NEC, Japan. HCL
integrates all group employees under hcl.in domain.
2006 75,000+ machines produced in a single month. HCL
Info systems in partnership with Toshiba expands its retail presence in India b y
Unveiling µshop Toshiba¶. HCL
Info systems & Nokia announce a long term distribution strategy.
HCL
Info systems showcases Computer Solutions for the Rural Markets in India.
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ADVANTAGE HCL:
TOUCHING LIVES 01:-
From aeronautics to life sciences, HCL touches millions of people through technology across the world every day.
FUTURE PROOFING THE WORLD 02:-
One of the pioneers in modern computing, our expertise spans globally and we make a difference. Outcome-based pricing, multi-service delivery and the creation of new services like Remote
Infrastructure
Management
and
Enterprise
Transformation
Services.
PIONEERING HERITEDGE 03:-
We are proud of our pioneering heritage in India and take forward the pioneering spirit to all our ventures
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HCL¶s Pr oduct Range Encompasses:
-
Notebooks,
-
Desktops,
-
Business Servers,
-
Workstations,
-
LCD Monitor,
-
Colour Monitors,
-
Keyboards,
-
Thin Clients,
-
Terminals,
-
POS Products,
-
Networking
-
Self Service kiosks and more.
HCL also
products,
off ers
a number of industry relevant courses. Like-
-
MCSE ±Microsoft Certified Software Engineer
-
CCN A ±Cisco Certified
-
RHCE ±Red Hat Certified Engineer
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Network
Associate
INTEGRATING SYSTEMS FOR THE FUTURE:
1) Telecom:
The Telecom industry is today laying the backbone of a ubiquitous network with the potential of connecting every device on the planet. It requires diverse technologies to be brought together, interconnected on one network, offering an anytime anywhere services that is changing the way the world lives. At HCL the solutions we provide to our clients include: operation support services ("OSS"); business support systems ("BSS"); next generation networks ("NGN");security; embedded solutions; switching, signalling, transmission and access solutions; network design and mobility solutions.
HCL's
Telecom SI practice works on the cutting edge of the technology, we have deployed projects based on WiMax , 3G,IPTV,MPLS ,and broadband services technology. The solutions we have deployed have enabled high speed wireless access to urban and rural customers, MPLS backbone for the defence sector and convergent billing solution for telecom service providers.
2) BFSI
Our portfolio of solutions to the Banking, Financial Services and Insurance (³BFSI´) sector includes infrastructure components software products and professional services. HCL
is the preferred partner to many of the major banks and insurance companies. HCL
provide a range of solutions including MIS, BI and Data Warehousing, Compliance solutions, Mobile Banking, ATM and Self-Service Solutions, MICR and Transaction,
Core
Insurance Applications Payment hub and Financial Inclusion
Solutions. These Solutions are based on flexible component based architecture.
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Cheque
3) BFSI Coop
The Regional rural Banks and
Coop
Banks in India have contributed in a major way to
the rural development of the country. Turnkey solutions help a Coop Bank to lower the total cost of operations and deliver prompt and efficient services to their customers. The Cooperative
Banking vertical is a focus area for HCL within its BFSI practice. We have a
host of offerings including:HCL HO
BancMate Core Banking Solutions (CBS)
records Collaboration
Documentation Solutions Audit and Credit trail solutions Financial Inclusion Bilingual Software application Inter-Bank Reconciliation Retail Lending Solutions MIS reporting solutions.
4) E- Governance HCL¶s
e-Governance practise provides technology solutions to government departments
across the country. The
HCL
e-Governance¶s vertical is working in accordance with the
National e-Governance Plan¶s ( NeGP) vision to make all Government services accessible to the common man in his locality. HCL
offering in e-Governance projects spans across State and
MMP¶s (Mission Mode Projects) and include: -
Municipal Corporation Automation
-
Property Registration
-
State-wide Area Networks
-
Police Force Automation Solutions
-
Electronic District Solutions
-
State Data centers
-
Electronic procurement
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Central
Government
5) Defence
Realizing the growing importance and need for SI solutions in the defence sector of the country,
HCL
has ventured into this vital segment with some key offerings.
HCL's
solution offerings include : Fully integrated Command & Control Centers Security and Surveillance Defence offsets manufacturing End to End Data Centre Operations Data, Voice, Video IP Network Development and integration of battlefield management and tactical communication networks. 6) Homeland Security
Going ahead with
HCL's
tradition of bringing global best practices and customized
technology solutions for Indian market. Our Technology solution include Security & Surveillance, emergency response systems, baggage screening, explosives detection, fire safety, command & control centers, vehicle tracking systems and more. Our solutions offer : -A proactive approach for ensuring Public Safety and Security in the State -Enablement of intelligent surveillance systems that continuously monitor sensitive zones & high footfall areas -Connectivity and communication between authorities, districts/zones and command & control centres 7) Power
Integrated Energy Management is the need of the hour if India is to meet its energy demands in the growth trajectory that it has laid for itself. encompasses specialised solutions in the areas of: Field Automation ERP Solution Advanced Metering Infrastructure Integrated Energy management Substation setup/Distribution automation Page 19 of 42
HCL's
focus in this sector
8) Infrastructure
World class infrastructure is the key to a globally competitive economy. We offer a range of technology solutions for automating infrastructure projects for Airports, Ports and MRTS (Mass Rapid Transport System). Airport segment
FIDS/EPOS CUTE/CUSS
solutions
Baggage Handling and Screening Cargo
management solutions
ATC/ATM solutions ATS Automation systems Energy Management Solutions Highway segment
Toll Collection System Highway
Traffic Management Systems
Intelligent Traffic System (ITS) Integrated check-post solutions MRTS segment
Automatic Fare Collection Automatic Ticket Vending Machines Communication CCTV Clock
System of Metro Rail with focus on following sub system
Surveillance
System
EPABX Data Transmission Systems Passenger Information System IT and Network Integration Automated car parking and parking management Ports segment
Vessel traffic management system Port management information system Page 20 of 42
Highways,
9)
Railways
The Indian Railways, the world's largest railway network, has entered an era of modernisation by adopting the latest in technology.
HCL
has been associated with Indian railways for over three
decades and has developed a range of customised products & solutions for this sector.
HCL
offerings include: -e-Procurement solutions -Security & Surveillance solutions -Networking connectivity solutions -Digital Signage ± LED displays -IT Infrastructure ± data centres, thin clients -Automatic Ticket Vending Machines (ATVMs) -Energy management solutions HCL
pioneers the implementation of the automatic ticket vending machines (ATVM) across the
country, making tickets easily available to the passengers without the need to wait in long queues. 10) Media and Entertainment HCL
caters to all aspects of Media & Entertainment segment with its innovative technology
solutions. HCL has deployed several end to end solutions including: -TV Broadcasting & TV
Channel
infrastructure including the complete work flow, from
acquisition, post ± production automation to archiving and transmission solutions -FM Radio Broadcasting -Commercial FM Radio Stations and Community Radio Stations -Satellite TV systems -Digital Head-ends systems for MSOs for the implementation of Conditional Access Systems. 11) Healthcare
A reliable, swift, real time health data collection system backed by proper infrastructure is the key to address quality healthcare delivery systems. Facilitating hospital modernization is a major thrust area of HCL IS business, which focuses on:-
Hospital
-
Picture Archival and Communication System (PACS)
-
Laboratory
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Management Information Systems.
Information System(LIS)
-
Radiology Information System (RIS)
-
Medical Records Maintenance Solution
-
Telemedicine Solutions
-
Remote ICU monitoring system.
12) Education
Infosystems is a leading System Integrator providing end to end turnkey advanced
HCL
education solutions to the schools, institutions and universities across the country in the Govt and the private sector. As part of HCL E (Education Everywhere) initiative, we have designed HCL DigiSchool and
HCL
DigiCampus for schools and colleges.
HCL's
DigiSchool solutions are
designed and customised as per Indian school curriculum including all K12 boards. HCL's
DigiSchool will offer students an opportunity to learn according to the curriculum and
improve their IT competency. The key feature that this solution offers is the digital multimedia asset library, covering all major aspects in K12 category.
HCL's
DigiSchool also offers the
school management software that fits the unique needs of the departments of the school thus improving the overall functioning and efficiency of the system. HCL
DigiCampus offers a wide range of solutions keeping in mind the requirements of large
campus and universities. Key offerings include campus infrastructure solution, university resource planning, online distance learning/e-learning pro gramme and Tele education. 13) Retail HCL
Retail Infrastructure and point of sale (POS) Solutions provide end-to-end business IT
enablement in a complete customised form. We believe each business has unique needs and thus we consult, plan and design the Retail IT solution with our customers before we manufacture it at our state of the art, ISO 9001 and ISO14001 certified plant at Pondicherry. Key Solution Areas of our SI retail are:
Retail Stores Frond End Solution Retail Store Back end solution Ware House Automation Solution Logistics
Automation Solution
Connectivity CRM
Solution
Solution
Call Centre
and Process Outsourcing Solution.
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HCL¶s Go Green initiatives include: 1) Drive for energy conservation 2) Integration of environment management processes in manufacturing facilities 3) Best Assured Campaign 4) Green belt creation 5)
At
HCL¶s
HCL,
Green Bag Campaign
we are committed to continually improve the conservation of natural resources, ensure
minimisation of waste & pollutants and comply with applicable legal, regulatory and other requirements relevant to our products, processes and environment. HCL ecoSafe is one of our biggest initiatives as part of our drive for a greener tomorrow and an
endeavour to protect the environment, health and safety of all our stakeholders. Under HCL ecoSafe policy, energy conservation has been a key area of work to reduce power consumption in products, while employing measures in manufacturing of products to minimise energy consumption. All HCL products have been incorporated with Green PC features and ACPI mode for power saving. In line with our focus on environment protection,
HCL¶s
manufacturing facilities practice
various measures to reduce power consumption by using natural light during daytime, installing different capacity DG sets that consume optimum a mount of diesel as per required load. We shall remain committed in our focus towards environment protection and sustainability, moving ahead. HCL Green Bag Campaign is an initiative taken by the company to dispose of any e-waste in a
100% environment friendly manner. In order to facilitate this we have engaged all our HCL Touch centres to collect any e-waste the customer wishes to dispose off.
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Awards & accolades: Strongly vindicating the strengths of our business model and the successful focus of our strategy, HCL
has been the proud recipient of some of the industry¶s top awards and recognitions through
the years.
India¶s Most Preferred Personal Computer Brand by C NBC AWAAZ Con Award 2007.
1 PC Vendor ' consecutively for six years. - India's No. ' -HCL among the Top 3 IT companies for the last 3 years, DQ & IDC, Best Employer Survey, 'Best
employer -2005' with Five Star Ratings.
'Top
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50 in ET Top 500 Companies' Listings for 2006.
Top 21 companies in Business Standard 1000 Ranking 2006.
Top 50 Fastest Growing Technology Companies in India & 'Top 500 Fastest Growing Technology Companies in Asia Pacific' by 'Deloitte & Touche'
'The
Most Responsive Company 2005' - IT
Hardware Category
by The Economic
Times - Avaya Global Connect.
'7th Computer
IETE - Corporate Award 2005' for performance excellence in the field of
& Telecommunications Systems
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PRODUCT PARTNERSHIPS: HCL
has always prided itself on its partnership engagements. Partner models are also evolving in
the technology industry. Innovation has extended into the ecosystem and community based engagements are coming into play. HCL has also enhanced its relationships with partners and is creating a variety of innovative partnership models, with various approaches to risk-reward sharing. Some of the notable partner engagements:
1977. Leading position on office. Automation and Laptops in India.
1981. Scripting an era of computing across the Microprocessor.
1985. Strategic relationship that has seen the computer evolve from a
computing device.
2004. Partnering in computing and providing IT Services.
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1996. Dominant position in mobile handset market in India. HCL partnered
with Nokia to distribute their mobile phones in the burgeoning Indian market. Nokia today has more than 70% market share and the best service network in the country.
JOINT VENTURES:
1991-96. Created the HP brand for computers in India.
1996- 2003. Significant IT Services with quarter billion dollar enterprise
value.
2001-2005 . First Indian BPO Global Delivery Centre, currently employing 2000 UK nationals.
2001-2005 . HCL partnered with DB to create a large delivery centre at Bangalore. This centre offers the widest range of Capital Market services.
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2005. First Japan India hi-tech JV for Product Engineering Services.
2006. Industry First ³End-to-End´ Product Life cycle Solution for OEMs.
STRATEGIC ALLIANCES
1996. Cisco on cutting edge networking technologies in an Industry leading Risk Reward model. This is the largest development centre for Cisco outside of Cisco, with 1600+ Software Engineers. 47 patents from this centre have been filed by Cisco.
1996- till date. Dominant position in mobile hand set market in India. HCL partnered with Nokia to distribute their mobile phones in the burgeoning Indian market. Nokia today has more than 70% market share and the best service network in the country.
2001-2005 . HCL set up the first Indian BPO Global Delivery Northern Ireland. It currently employees 200 UK nationals.
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Centre
in
2001-2005 . HCL partnered with DB to create a large delivery centre at Bangalore. This centre offers the widest range of Capital Market services.
2005. HCL is working with Boeing for the 787 Dreamliner program. In addition, across its aerospace practice, HCL works with 20 of the world¶s leading aviation companies.
2006. HCL has set up a centre for IBM which is the First Power PC architecture design centre outside of IBM. HCL has the license to use the Power PC architecture to build new products.
2005. HCL has a Joint Venture with NEC, and this is the only one of its kind between an Indian IT major and a global Japanese conglomerate. Care engineering work in the area of High-Performance Computing and Grid Computing is the key focus of this JV.
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HCL CDC EMPOWERING YOU TO BRING OUT THE BEST
As the fountainhead of the most significant pursuit of human mind (IT), HCL strongly believes, ³Only a Leader can transform you into a Leader´. HCL CDC is a formalization of this experience and credo which has been perfected over three decades. It is an initiative that enables aspiring individuals to benefit from HCLs longstanding expertise in the space and become Industry ready IT professionals.
HCL CDC.
Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries, and most impotently, a deeprooted commitment to innovate makes it a true technology giant. As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit industry ready IT.
Opportunities and beyond:
takes students to the core of IT fundamentals and the most advanced cutting problems. Its course modules are structured to give me t he best of both worlds, academic and hands-on. Whether anybody are a beginner or a working professional, HCLcdc. Can make a difference to our learning curve and there by to our curve. HCL
Empowering students to bring out the best: As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly believes ³only a leader can transform me into a leader ³HCL CDC. Is a formalization of this experience and credo which has been perfected over three decades? It is an initiative that enables aspiring individuals to benefit from HCL¶s longstanding expertise in the space and become industry ready IT professionals.
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Competitors of HCL CDC In domestic market HCL CDC has many competitors. Some small players also has competition in IT education sector. Competitors of HCL CDC ...
1.) GT 2.) IIJT 3.) NIIT 4.) IIHT 5.) JET KING
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HCL CDC Advantage: -
HCL HeritEdge
-
ISO 9001: 2000 Certification.
-
Cutting
-
Global Alliances.
-
International Recognition.
-
Hands
-
Widespread Network.
-
100% Placement Record.
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- Egde coursemare.
± on Training.
Abstract I joined HCL CDC, Mohali as an intern on 10 June, 2010. I was working in the Marketing Department of HCL.
Schedule Visiting all the IT institutes and studying about their products and prices, and marketing strategies. Identify the concept of visual merchandising and how to make convince the target group and design the promotional target for the products, which are providing by the Institutes. Analyse them for getting result which can be helpful in promotion of HCL and make HCL as a leader among other IT sector...
Timings: Login
time: 9:30 AM Reporting time: before 8:00 PM
The works assigned to me during Training at HCL (CDC Ltd.) are: First week (10th June- 16th June) In first week understands the products of HCL CDC I registered me as a trainee in HCL. I participated in education fair and distributed pamphlets. SECOND WEEK (17th June-23rd June) In second week collect data from different schools and Colleges. I gave IIR report to corporate guide. THIRD WEEK (24th June-30th June) Collect the information of HCL CDC compotator products and make a analysis of report. prepare synopsis for project. FOURTH WEEK (1st July- 7th July) I went in Mohali Patrika Education fair and council the target audience.
I send synopsis and weekly report to my faculty guide Mr. Tarun Kumar.
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FIFTH WEEK (8th July- 14th July) Prepare an Interim report. Analysis the data which was collected by me through different sources.
SIXTH WEEK (15th July- 21st July) Meeting with Faculty guide in collage. Preparation for Final report.
Survey Research A survey research is defined as the method of collecting information by asking a set o f pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individuals through interviews. Typical survey objectives involve describing or learning from an ongoing activity by studying the changes in behavioral patterns of the subjects of interest to t he researcher.
Plan for achieving the same with weekly time lines: I have to collect the data from 280 customers (students) in a week. I will get fill the form of students those are interested in HCL CDC Hardware, software networking, courses I will try my best to achieve the weekly target and above the target.
Identification of segments:My customer segments are of two types: I) Technical students (those students they are doing or done Engineering and any technical courses.). II) Non technical students (those students they are 12th passed and graduate in any stream or those are pursuing graduation.
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SWOT ANALYSIS
Strength 1.
INFOSYSTEMS LTD. is an advantageous position because of its name in the Indian as well as in the foreign market. HCL
2. Wide Product range. 3. Strong marketing, production and research & development department. 4. Strong distribution system. 5. Successful indifferent segments of market (local & export).
Weakness
1.
Lack
of Advertising and Promotional budgets.
2.
Lower
product differentiation.
3. Too much dependence on local IT dealers. 4. Price of the product is very high as compared to the market leaders in this field. 5. Decreasing service satisfaction level.
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Opportunities
1. Scope to increase the market share. 2. Tap future potential market in semi urban and rural areas. 3. Target younger consumers and build category and brand preferences.
Threats
1. Small players in market are using HCL¶s price as a shield to push their product At lower prices. 2. Most people prefer assembled computers over branded computers.
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FINDINGS AND CONCLUSION:
1.) Firstly, talking about the types of programs being taught at the HCL CDC centre, they are very much in accordance with the demand of the industry. All these three spheres, that is, software, hardware and electronics, are in great demand and a lot number of professionals are needed in all these spheres. 2.) The study of sources of information reveals that
HCL CDC
has a good word of mouth,
and is also among the top preferred companies in the various colleges and universities. This is clear from the data interpretation. 3.) The maximum number of respondents opted for either rank 1 or rank 2 in case of technical specifications. This means that the technical infrastructure of the company is sound and it can very easily carry on all the training programs. 4.) The course contents of the various programs are also updated and in accordance with the requirements of the industry. This is clear from the data analysis as 70% of the respondents opted either for rank 1 or rank 2 in case of course contents. 5.) Economic feasibility of any program is very important so as to carry on with it. The programs being taught at HCL
CDC
are very economical in accordance to all the
facilities provided to the students. This is clear from the data, as, as many as 62% of the respondents feel that all the courses are economical. 6.) Scheduling of the classes, distribution of day-to-day schedule determines whether the programs are well managed and organized. The satisfaction level in both the cases is high and we can say that there is proper management of the programs internally. This leads to greater satisfaction level of the customers, which further leads to good word of mouth. 7.) Overall satisfaction level of the respondents is 52%. This means that there is some reason due to which they are not that happy. This factor is definitely internal as not many of them are satisfied with the distribution of day-to-day schedules. Also for 38% of the respondents, the programs are less economical. 8.)
HCL CDCs
word of mouth publicity is good at 64%. But it definitely needs to convert at
least 26% not sure into yes.
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SUGGESTIONS AND POLICY IMPLICATIONS:
1.) Firstly
HCL CDC
definitely needs to increase its advertisement, as not many people
know about this new institute which is the branch of HCL Infosystems. Awareness among people is needed and proper guidance must be provided about the purpose of CDC.
Firstly the people need to be educated about CDC , and this needs to be done by
the company first and then comes the word of mouth.
2.) Economic feasibility is the second thing on which they need to work. Some good students often abandon their studies only due to economical conditions. So, all these programs need to be made economical so that everyone who is interested can go ahead with them.
3.) To increase word to mouth publicity,
HCL CDC
needs to take care of proper
management of programs. So as to give students a professional atmosphere they need to improve their scheduling.
4.) Overall satisfaction level is comparatively less. So after improving all the above factors the overall satisfaction level will definitely increase and hence word to mouth publicity will automatically increase.
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