Glossário termos de Design de Comunicação

Chslj` Eiku`lefêåi F

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Jbissærli ch thrkis

Tuablefêøhs?

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Eibinåi

L`tricuêåi

Sëtubi. Jbissærli Chslj` ch Eiku`lefêåi Futirhs. turkf ch chslj` ci 5¿ fì 1464/66, XBMS Hclêåi h chslj`. Eìblf Bhlth | 144=6=31

6ª hclêåi, Blsaif, Farlb, 1464 LUA@? <:=-<=8-38-6155-6

Clrhltis Qhshrvfcis

Ah`vl`ci fi jbissærli ch Chslj` ch Eiku`lefêåi, ukf iarf quh fprhsh`tf chﬆ`lêøhs h hxpblefêøhs usufls cis thrkis kfls usfcis `f jërlf ci Chslj` ch Eiku`lefêåi. I iaohetlvi ci prhsh`th blvri ì inhrhehr chﬆ`lêøhs ebfrfs cis thrkis kfls usfcis, prhth`ch`ci shr ukf nhrrfkh`tf ch trfafbmi pfrf priﬆssli`fls cf ærhf ci chslj`. Fssukh-sh tfkaìk eiki ukf iarf ch ei`subtf ræplcf ch thrkis hsebfrhelkh`ti siarh i slj`lﬆefci cis lkpirtf`ths kfls thrkis, sh`ci quh is kfls utlblzfcis såi fquhbhs quh surjhk chsh`vibvlcis eik kflir chtfbmh.

Eh`tri Tirtujuïs ch Chslj` Tõbi Sheìbõjlei ch Blsaif, Quf C - `¿ <, 6>44-3=8 Blsaif Shb. + 586 16 :61 63 <4

Eiki kultis cis vieæaubis såi ch irljhk l`jbhsf, is futirhs iptfrfk pir lèbulr fl`cf uk bìxlei eik ukf rhbfêåi slkpbhs cfs pfbfvrfs hk bë`juf l`jbhsf kfls utlblzfcfs utl blzfcfs `hsth cikë`li.

Nfx. +586 16 :6> 8< 6: hkflb. l`niDepc.pt

Uh`ci quh uk ei`mhelkh`ti cis thrkis h eièhltis emfvh utlblzfcis lræ lræ phrkltlr fi chslj`hr frtleubfr h nirkfblzfr nirkfblzfr fs lchlfs eik kflir nfelblcfch, ei`ﬆf`êf h pir suf vhz jfrf`tlr ukf khbmir eiku`lefêåi. Eiki tlrfr i kæxlki pfrtlci chsth blvri? Efcf h`trfcf surjh pir irchk fbnfaìtlef h ì eikpistf pir ukf arhvh chﬆ`lêåi, `fbju`s efsis eikpbhkh`tf`ci eik ukf lbustrfêåi/nitijrfﬆf h ukf bhjh`cf cf khskf, foucf`ci f ukf khbmir eikprhh`såi ch chthrkl`fci thrki.



























Ë`cleh F Faf,64 Fahrturf,64 Fgzlch`z-Jrithsg,64 F`th-Qisti ,64 Fùærli,64 Fpï`cleh,64 Fseh`ch`ths ,64

A Afcf`f ,63 Afrrf,63 Afsh bl`h ,63 Alablijrfﬆf ,63 Aljich,63 Alsfjrf ,63 Abuh ,63 Aial`f,63 Aief ,63 Aici`l ,63 Ariemurf ,68

E Efahêf,6= Efahêfbmi,6= Efchrì,6= Eflxf Fbtf,6= Eflxf Aflxf ,6= Efbf`crf,6= Efbêfr ,6= Efbmfkfêi ,6= Efbmf`êf,6= Ef`hburf ,6= Efpf curf ,6=

Efrtåi Ef`hbfci,6<

C CEU (Chsgtip Eibir Uhpfrftli`),11 Chfcbl`h,11 Chjrfcì,11 Chbhth (Fpfjfr),11 Chseh`ch`th,11 Chslj`,11 Chslj` jræﬆei,11 Clferëtlei ,11 Clfjrfkf ,11 Clfjrfkfêåi,11 Clcit ,15 Clrhetir ch frth,15 Cltmhr,15 Ciuabh-Ayth (Emfrfethr Uht) ,15 CTL ,15 Crfnt,15 Cuiti`h ,15

H Hclêåi,1> Hcltir ,1> Hcltirf,1> Hjëpeli,1> Hbhvfcis,1> Hbzhvlr ,1> Hkafbfjh`s,1> Hkh`cfr,1> Hèfahêfkh`ti,1> Hèfchr`fêåi ,1> Hèfchr`fr,1> Hspfehofr ,1:

Nfe-sëklbh,54 Nfkëblf ch tlpis ,54 Nlbh (Frqulvi),54 Nlbhth,54 Nltlbmi,54 Nibmhti,54 Nibli,54 Ni`th,54 Nirkfti,56 Nõruk,56 Nirwfrc ,56 Nitiblti,56 Nrfjkh`tfêåi,56 Nrhhwfrh ,56 Nri`tlspëeli ,56

J Jfbvfì ,53 Jfbvfìjrfﬆf,53 Jhbftl`f,53 JLN,53 Jbissærli,53 Jithlrf ,53 Jõtlei ,53 Jræﬆei,53 Jrfﬆski h ei`trfjrfﬆski,53 Jrfbmf,53 Jrfkfjhk ,53 Jrfkpi,58 Jrf`hb ,58 Jrf`lci ,58 Jråi,58 Jrfvfr,58 Jrhbmf,58



























Julfs,58 Julbmitl`f,58

M Mfbnti`h,5= Mfrcwfrh ,5= Mfsth ,5= Mhbvìtlef ,5= Ml`ts/Ml`tl`j ,5= Mlstijrfkf,5< M & O ,5= Mit Utfkpl`j ,5< MUB,5< MSKB - (Myphrthxt Kfrgup Bf`jufjh),5< Muh,5<

L Lalchk,31 Leijrfcf ,31 Leiìbltijrfﬆf ,31 Lchk,31 Lch`tlcfch ^lsufb ,31 Lbmõ,31 Lbbustrftir ,31 Lbuklùrf,31 Lbustrfêåi,31 Lbustrfcir,31 Lkfjhk ,31 Lkpir ,31 Lkpislêåi ,31 Lkprh`sf,35 Lkprh`tf,35 Lkprhssåi ,35

Lkprhssir-bltõjrfni ,33 Lkprhssir-tlpijræﬆei ,33 Lèm,33 Lèbl`fêåi ,33 .l`cc ,33 L`Chslj` ,33 Ë`chx ,33 L`-chzfsshls,33 Ë`cleh,33 L`fiævhb ,33 L`fiævhb Jljf`th,33 L`-nõbli ,33 L`lelfb,33 L`put,33 L`-quftri ,33 L`thrfjlr,33 L`threfbfr,38 L`thrhspfehofr ,38 L`thrniblfr,38 L`thrtëtubi ,38 L`thrtyph,38 L`tricuêåi ,38 LUA@ ,38 LUI ,38 LUU@ ,38 Ltæblei,38

O Ofeti ch tl`tf ,3= Of`hbf ,3= Ofvf,3= Ofvf Uerlpt ,3= Oir`fb ,3= OTHJ,3= Oustlﬆefêåi ,3=

Ghr`l`j,84 Ghy eibir,84 Grfnt (pfphb),84

B BfaEibir (eirhs BFA) ,81 Bfkleith,81 Bákl`f,81 Bfkl`fêåi ,81 Bf`csefph/Zlch (pæjl`f fi aflxi ,81 Bfrjurf (tlpi ch bhtrf) ,81 Bfucfs ,81 Bfyhr/Efkfcf ,81 Bfyiut ,85 Bhfcl`j ,85 Bhjh`cf ,85 Bhjlalblcfch ,85 Bljfturf,85 Bl`jufjhk ^lsufb ,85 Bl`mf-Afsh (Afshbl`h) ,83 Bl`mf Eurtf ,85 Blìtlpi,83 Bltijrfﬆf ,83 Bltijrfﬆf innsht,83 Blvrhti ,83 Blvri ,83 Bijikfref,88 Bijitlplf,88 Bijitlpi ,88 Bikafcf ,8> Bikai,8> BTL ,8> Bukl`áèlf ,8> Buklìsi,8>





























K Kfeubfturf ,8= Kfjh`tf,8= Kflÿseubf ,8= Kfbmf Ei`strutlvf,8= Kfèmf ,8= Kfùserlti ,8= Kåi ,8= Kfquhth iu kfquhtf ,8= Kfref,8= Kfref ch æjuf ,8= Kfref ch eirth,8= Kfrjhk ,8< Kfrjhk ch pl`êf,8< Kfsmup ,8< Kfth ,8< Kftlz ,8< Khli-tik ,8< Khtrles (tlpijrfﬆf),8< Kl`ÿseubf,8< Klibi ,8< Klrf ,8< Kieg-up,8< Kilrì,8< Kibcurf ,8< Kiì ,8< Kiìeriklf ,>4 Kiìjrfkf ,>4

@irkf`cis,>1 @irkfs,>1 @itf ,>1 @ÿkhri ch eirpi (aubgl`j ùkahr) ,>1 @ÿkhri ch fihxåi (ah`cl`j ùkahr) ,>1 @ÿkhris ch rhjlsti ,>1 @ÿkhris Ibc Utybh,>1

I IEQ,>3 Innsht ,>3 Ibc H`jblsm ,>3 Ibc stybh iu Ibc nfeh,>3 Ibmi,>3 I`-bl`h ,>3 Iph`Syph ,>3 Iptlkf ,>3 Ipÿseubi,>3 Irhbmf ,>8 Irjf`ljrfkf,>8 Irljl`fb ,>8 Irbf ,>8 iu chltfcf),81 Iutbl`h ,>8 Izfblc ,>8

Tfphb Fbjicåi ,>= Tfphb Fbkfêi ,>= Tfphb Fbukë`li ,>= Tfphb F`tlnrfuch (Fphrjfkl`mfci),>= Tfphb Futijræﬆei ,>< Tfphb Fvhrjifci (vhrjì),>< Tfphb Aëablf ,>< Tfphb Aial`fci,>< Tfphb Ai`c ,>< Tfphb Arlstib ,>< Tfphb Aubh ,>< Tfphb Ef`hbfci,:4 Tfphb Ehaibf ,:4 Tfphb Ehbinf`h ,:4 Tfphb Ehrf ,:4 Tfphb Eml`f,:4 Tfphb Ei`tëùi,:4 Tfphb Eistf`hlrf ,:4 Tfphb Eiuemì ,:4 Tfphb Erhph,:6 Tfphb Eriki ,:6 Tfphb ch Frriz ,>= Tfphb ch Afrafs ,>< Tfphb ch Efpf ,:4 Tfphb ch Efrtf,:4 Tfphb ch Efrtuemi ,:4 Tfphb ch Hkarubmi,:6





























Tfphb H`nhstfci,:6 Tfphb Hsei`si ,:6 Tfphb Hsphelfb ,:6 Tfphb Nfrpfci ,:6 Tfphb Nhrri,:6 Tfphb Nlcuelærli ,:1 Tfphb Nlbljrf`fci ,:1 Tfphb Nlbtri ,:1 Tfphb Nbirhth,:1 Tfphb Nrleeli`fci ,:1 Tfphb Jinrfci,:1 Tfphb Jikfci,:1 Tfphb Jrf`ltfci,:1 Tfphb Mlcrijræﬆei ,:1 Tfphb Mibf`cf,:1 Tfphb Lj`ënuji ,:1 Tfphb Lkphrkhævhb,:1 Tfphb Ë`clf,:5 Tfphb Ofpåi ,:5 Tfphb Grfnt ,:5 Tfphb Bltijræﬆei ,:5 Tfphb Kfemì ,:5 Tfphb Kf`lbmf,:5 Tfphb Kf`thljf,:5 Tfphb Kfùfb ,:3 Tfphb Kfrﬆk ,:3 Tfphb Kfrkirlzfci ,:3 Tfphb Kftf-airråi ,:3

Tì ch Kisef ,:3 Thstf`f,:8 Tlef,:3 Tlxhb,:3 Tibleriklf ,:8 Ti`ti ,:8 Ti`ti ch frfkh ,:8 Tirtfcf,:8 Tirtnõbli,:8 Tisthr,:8 Trfèmf,:8 Trioheti,:8 Trivf,:8 Trivf ch eir,:8

V Vufcrfci,:= Vufcrleriklf,:= Vufcrëeubf,:= Vufcrleubfr,:= Vufcrlbæthri,:= Vufcri (ch kfchlrf iu khtfb),:= Vufrgxprhss,:= Vuharf-buz,:= Vuleg Slkh,:= Vulribijlf,:=

Qhbhvi arfèi ,=6 Qhpl`th ,=6 Qhprijrfﬆf,=6 Qhskf ,=6 Qhtlrfêåi ,=6 Qhtlrfr,=6 Qja,=6 Qicfpì ,=6 Qikfì ,=6 Qisti,=6 Qitftlvf,=6 Qitijrfvurf ,=6 Quarlef ,=6

U Uf`s-shrln,=3 Uef``hr,=3 Uhklõtlef,=3 Uhpfrfcirhs,=3 Uhrlnf,=3 Uhrljrfﬆf,=3 Uljbf,=3 Uëkaibi,=3 Uiarhefpf,=3 Uiarhlkprhssåi,=3 Uintwfrh,=3 Uthèlb,=3





























Slpi,== Slpijrfﬆf ,== Slpõkhtri,== Slrfjhk,== Srfof`,== Sruhtyph,==

X X`chrbl`h (suabl`mfci),<4 X`chrseirh (trfêi l`nhrlir (Y), jrlni iu trfêi aflxi),<4 X`ci,<4 X`lcfch,<6 X`lvhrs,<6 X`lx,<6 XQB,<1 Xtlbltærlis,<1 X^, ^hr`lz,<1

^ ^hetir (iu eurvfs) ,<3 ^hjhtfb ^h jhtfb (pfphb) ,<3 ^hrjì (pfphb),<3 ^hr`lz,<3 ^hr`lz ch æjuf ,<3 ^hr`lz ch shrljrfﬆf,<3

Z Zhljmt,<= Zmlth Upfeh ,<= Zlciw ,<= Zirc wrfp ,<= Z\ULZ\J (Zmft-\ (Zmft-\iu-Uhhiu-UhhLs-Zmft-\iu-Jht) ,<=

] ]-fti,644 ] (hlxi) ,644 ]hrijrfﬆf ,644 ]MSKB ,644 ]lbijrfvurff ,644 ]lbijrfvur ]KB,644

\ y-fxls ,641 y-bh`jtm,641

_ _httfayth,643 _ljuhzfjuh,643 _lèijrfﬆf,643 _lèijrfvurf ,643





























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F

Faf I khski quh afcf`f.

sheu`cærli quh prhehch i tëtubi prlèlpfb ch uk frtlji. @irkfbkh`th eikpisti ùk eirpi kfls phquhì.

Fahrturf Sfkaìk ei`mhelcf pir ibmi. ib mi. Ulj`lﬆef phquhì F`th-Qisti rhsuki ci thxti, emfkf`ci f fth`êåi ci bhltir Tæjl`f ch uk blvri quh sõ bhvf i tëtubi pfrf prlèlpfls fssu`tis trftfcis. prlèlpfb, quh sh shjuh äs jufrcfs.

Fgzlch`z-Jrithsg

Fùærli

Slpijrfﬆf Uf`s Uhrln, erlfci phbf typh niu`cry Ahrtmibc hk 6=<>.

Tuablefêåi hk sìrlh hcltfcf fùfbkh`th.

Fpï`cleh Fbêfr Ou`tfr pir irchk cfs clvhrsfs nibmfs ch ukf iarf pfrf f ariemurf.

Uupbhkh`ti ci thxti iu iarf quh sh lkprlkh ì ﬆ`fb chstf h quh hstæ ph`sfci chsch i prlèëpli eiki pfrth l`thjrf`th ci thxti.

Fbl`mfr Irch`fr thxtis iu lkfjh`s hk rhbfêåi f ukf bl`mf vhrtlefb iu mirlzi`tfb.

Fræalei

F`ftiklf (cfs bhtrfs)

Frth nl`fb

F thrklìbijlf usfcf pfrf chslj`fr fs pfrths cf bhtrf h tfkaìk fs rhbfêøhs cfs bhtrfs b htrfs

Sicf f hspìelh ch thxtis h lkfjh`s hk frths jræﬆefs eik qufblcfch

Fbnfahti ærfah.





























































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Afcf`f

Abhhc

Hxth`såi cfs efpfs h/iu siarhefpfs ch uk blvri, quh ciarfk pfrf i l`thrlir.

^hr kirchr.

Abuh Afrrf

Eir ei`stltul`th ci slsthkf erikætlei QJA.

Srfêi mirlzi`tfb `fs bhtrfs F, M, S h efrfethrhs slklbfrhs.

Aial`f Qibi ei`tëùi ch pfphb quh fblkh`tf fs ritftlvfs.

Afsh bl`h Bl`mf lkfjl`ærlf `f qufb fssh`tf f afsh cf bhtrf.

Aief _i`f ci pfphb pfrf kfrjl`fêåi, quh hèistf äs afblzfs cf lkprhssirf.

Alablijrfnlf Tfrth ci blvri jhrfbkh`th sltufcf ì ﬆ`fb, i`ch sh l`shrh pir irchk fbnfaìtlef i eiòu`ti cfs iarfs h futirhs quh sh h`th`chk fei`shbmævhls iu quh shrvlrfk ch fpili ä nirkfêåi cf iarf.

Aici`l

Aleriklf

Aibc

Lkprhssåi eik cufs eirhs, jhrfbkh`th eikpbhkh`tfrhs. Hxheuêåi f cufs emfpfs, ukf pfrf efcf eir.

^hr `hjri.

@ikh ci tlpi ch bhtrf erlfcf phbi tlpijrfni ltfblfì Oiåi Afptlstf Aici`l. Thrthèh ä nfkëblf cis fbnfahtis jhrfbkh`th chslj`fcis pir Kichr` Nfeh.

































Arlhnl`j Eiòu`ti ch l`struêøhs pfrf uk prioheti, cfcfs phbi eblh`th fi chslj`hr.

Ariemurf Hèfchr`fêåi slkpbhs `f qufb is efchrìs såi eislcis h/iu eibfcis `f bikafcf ch ukf efpf kibh.

































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Efahêf

Efbmfkfêi

Tfrth suphrlir cf pæjl`f7 Qhnhrïèlf ch pæjl`f7 Sëtubi ch uk blvri, ﬆbhth iu fcirì lkprhssi fi fbti ch efcf pæjl`f ch thxti.

Blvri vibukisi Blvri f`tlji ch piuei prìstlki.

Efahêfbmi Sëtubi ci oir`fb, efpëtubi iu frtlji7 Tfrth suphrlir ch ukf pæjl`f lkprhssf ch kichbis iu ch tfahbfs.

Efbmf`êf Shrki hseibmlci pfrf chslj`fr ukf eikpislêåi hk quh hxlsthk ehrtis fprivhltfkh`tis, fprivhltfk h`tis, lsti ì, trfafbmi quh trfjf vf`tfjh`s.

Ef`hburf Efchrì

Fspheti i`cubfci ci pfphb ef`hbfci.

Eiòu`ti ch værlfs nibmfs lkprhssfs. Is kfls eiku`s såi efchrìs ch 3, =, 6>,51, >3.

Efpf curf Efpf rëjlcf ch uk blvri.

































Efrtåi Tfphb nirth h hèirpfci, ch jrfkfjhk suphrlir f 118 j/k1. @irkfbkh`th utlblzfci pfrf pricuzlr fs efpfs cis blvris.

Efrtåi Ef`hbfci Efrtåi eikpisti pir efkfcfs ch nibmfs ch pfphb hstrlfci iu eik ef`hburfs siarhpistfs iu phbf eikal`fêåi ch ukf iu kfls nibmfsch pfphb pbf`fs eik ukf iu kfls nibmfs ch pfphb i`cubfci.

Nljurfs



































































































C

CEU (Chsgtip Eibir Uhpfrftli`) Ì uk tlpi hsphelfb ch HTU chsh`vibvlci pfrf shpfrfêåi ch eirhs. Uåi quftri frqulvis pfrf lkprhssåi quh ei`tìk ticfs fs efrfethrëstlefs ch efcf ukf cfs eirhs EK\G (qufcrleriklf) + uk frqulvi eik f rhprhsh`tfêåi ch ticfs fs eirhs

quh sh hsth`ch faflxi cf ‒afshbl`h‛ ch uk fbnfahti, `fs bhtrfs j, o, p, q, y. (vhr fseh`ch`th).

Chslj` I thrki chslj`, surjh ci bftlk ch + slj`frh, h hsth ch sljùk, sl`fb, sëkaibi, h hk l`jbïs,

































kfpfs h lbustrfêøhs `f pæjl`f ch ukf puablefêåi iu hk qufbquhr lkprhssi ch nirkf hqulblarfcf, nuèli`fb h ftrfh`th, prieurf`ci hstfahbhehr uk sh`tlci ch bhlturf quh fth`cf f chthrkl`fcf mlhrfrqulf ch fssu`tis.

Clcit

h irlh`tfêåi cfs bl`mfs jhrfls ch uk priohti jræﬆei.. Shrki jræﬆei Shrki usufb `f l`cÿstrlf hcltirlfb

Cltmhr Sìe`lef usfcf hk `fbju`s slsthkfs f`tljis quh `åi supirtfvfk ukf jfkf fkpbf ch eirhs. Ei`slsth `f fpblefêåi cf slkubfêøhs ch























































































































































































































































































































































































































































































































































































































































































































































































































































































































































K

fis ci vibukh f shr lkprhssi.

ticis is nitibltis siarh uk supirth ch ki`tfjhk, f`ths ch pfssfcis ä emfpf.

Kiìeriklf Lkprhssåi f prhti h arfèi iu f ukf sõ eir.

Kirchr

Nibmf sl`jubfr eik l`nirkfêåi lkprhssf ùkf iu hk fkafs fs nfehs (vhr i`h-pfjhr).

Lkfjhk iu efrfethrhs quh sh pribi`jf pfrf nirf cfs kfrefs ch eirth h quh ieupfk l`thjrfbkh`th f nibmf lkprhssf, shk kfrjh`s (vhr sf`jrfr iu abhhc).

Kiìjrfkf

Kupl

Lkfjhk slkaõblef ei`stltuëcf phbfs l`lelfs ch uk ìkh.

Ferõ`lki ch ‒kialblærli urafì pfrf l`nirkfêåi‛. Uåi hxpisltirhs ch l`nirkfêåi, pir vhzhs lbukl`fci h/iu ritftlvis.

Kiìnibmf

Kiìtlplf Lkfjhk iatlcf pir chefbquh siarh ukf pl`turf hk pfphb, pirehbf`f, vlcri, iu iutri supirth, f`ths ch shefrhk fs tl`tfs.

Ki`tfjhk Iphrfêåi quh ei`slsth hk eibiefr



























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@

@fvfbmf

rhvlstfs, hte. @ÿkhri ch hèikh`cf.

@f julbmitl`f shrvh shr vh pfrf fpfrfr iu eirtfr i pfphb. Nfef

@hwsbhtthr

@hjftlvi Lkfjhk nitijræﬆef `f qufb i vfbir cfs buzhs h cfs sikarfs hèi`trf-sh l`vhrtlci.

Thêf jræﬆef, `f nirkf ch efrtf iu phquhì oir`fb, eik hstlbi hcltirlfb, utlblzfci eiki vhëeubich eiku`lefêåi puableltærlf.

@ÿkhri ch eirpi (aubgl`j ùkahr) @hjri Clz-sh ch ticis is tlpis iu efrfethrhs ch trfêis kfls jrissis quh i ìrkfb. Fs pfrths hseurfs ch ukf jrfvurf.

@hijrfvurf Qitijrfvurf.

@irkf`cis Efrfethrhs quh pissuhk trfêis kulti priùèlfcis eikpfrftlvfkh`th eikpfrftlvfkh`th fis ﬆìs.

(6) Vuf`tlcfch ch nibmfs ei`tlcfs hk ukf rhskf ch ukf pibhjfcf (18,3kk) ch hsphssurf, khclci sia prhssåi hsphelﬆefcf. (1) I `ÿkhri ch eirpi cæ ukf l`clefêåi cf hsphssurf ci klibi ch uk blvri h shrvh pfrf priohetfr f bikafcf cf efpf ch blvris hèfchr`fcis7 quf`ci kubtlpblefci pir 1, i `ÿkhri ch eirpi eirrhspi`ch fi `ÿkhri ch pæjl`fs pir pibhjfcf (ppl), vlsti quh efcf nibmf ei`tìk cufs pæjl`fs.

@ÿkhri ch nbhxåi (ah`cl`j ùkahr) @irkfs Eiòu`ti ch rhjrfs h cieukh`tis pfrf chﬆ`lr, chﬆ`lr, u`lﬆefr h slkpblﬆefr tf`ti is pricutis fefafcis eiki is hbhkh`tis quh sh hkprhjfk pfrf is pricuzlr. Hxlsthk ìrkfs ch hkprhsfs, ch l`cÿstrlfs `feli`fls h l`thr`feli`fls.

@itf L`clefêåi quh sh eibief `fs kfrjh`s cfs pæjl`fs cis blvris. Eitf kfrjl`fb.

@ÿkhris Ibc Utybh @ÿkhris quh, fphsfr ch eirrhspi`chrhk f eiòu`tis ci khski eirpi, vfrlfk ch tfkf`mi, fprhsh`tf`ci fbju`s, mfsths fseh`ch`ths iu chseh`ch`ths.

@ÿkhris ch rhjlsti

^fbir quh hxprhssf f qufblcfch ch ciarfjhk ch uk efrtåi h chthrkl`f f suf fchqufêåi ä ei`vhrsåi hk eflxfs, shk rikphr ì vlèi iu chbfkl`fr fs efkfcfs.



























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IEQ Qhei`mhelkh`ti õptlei ch efrfethrhs, Qhei`mhelkh`ti pir hxhkpbi, f ei`vhrsåi ch lkfjh`s ch efrfethrhs jræﬆeis (ìrkfbkh`th khefìjrfnfcis khefìjrfnfc is hk efrfethrhs hsphelfls) hk cfcis hbhetri`lefkh`th eiclﬆefcis pfrf i shu shquh`th priehssfkh`ti.

cheirfcf, eflxf-aflxf eik bhtrfs ei`ch`sfcfs nirkfs f`jubfrhs h fbti ei`trfsth h erlfk ukf kfèmf prhtf afstf`th ch`sf.

Ibc stybh iu Ibc nfeh Fbnfahtis chsh`vibvlcis f pfrtlr ci sìeubi ]^LL.

Innsht

Ibmi

Sìe`lef ch lkprhssåi chsh`vibvlcf f pfrtlr ci l`ëeli ci sìeubi ]], ì qufb sh clspøh ch 5 elbl`cris? uk eik f emfpf khtæblef, iutri ch airrfemf quh rhehah f lkprhssåi ci f`thrlir, f`thrlir, h quh ei`tfetf eik pfphb, h uk threhlri quh nfz f ei`trf lkprhssåi.

Qhbhvi ci tlpi quh pricuz f lkprhssåi cf tl`tf ì pfphb.

Ibc H`jblsm Fs Abfegbhtthrs, tfkaìk chslj`fcfs Ibc H`jblsm iu Jõtlefs, såi nfelbkh`th rhei`mhelcfs ftrfvìs ftrfvìs cfs shjul`ths efrfethrëstlefs, eflxf-fbtf hxtrhkfkh` hxtrhkfkh`th th

I`-bl`h Hqulpfkh`ti clrhetfkh`th bljfci h ei`tribfci phbf u`lcfch eh`trfb ch priehssfkh`ti ch uk eikputfcir eikputfcir,, pir khli ch sl`fls hbhetrõ`leis ìs qufls `åi l`thrvìk iutri khli, eiki pir hxhkpbi f tlrf ch pfphb.

Iph`Syph Sheìbijlf chsh`vibvlcf phbf Fciah h phbf Klerisint quh phrklth f eikprhssåi h f chseikprhssåi ch ni`ths ch kici f quh shof nfelbkh`th trf`spirtævhb h eikpftëvhb ch pbftfnirkf pfrf pbftfnirkf.

Iptlkf Iptlkf ì uk tlpi ch bhtrf hbhjf`th h fbtfkh`th bhjëvhb, fs qufblcfchs ìtævhls hk uk chslj` shk shrlnf. Erlfci hk 6<8= pir Mhrkf`` _fpn pfrf f nu`clêåi ch Uthkphb, Eikal`f efrfethrëstlefs ch fkais is tlpis ch shrlnf h shk shrlnf pfrf ukf eièhpêåi mukf`lstf. Is trfêis fﬆbfcis bhkarfk f ef`htf ch efbljrfﬆf h fs nirkfs ch efrfethr såi efbkf`ths pfrf is ibmis. ^hrsætlb ^hrsætlb h siﬆstlefcf ì hxehbh`th pfrf ukf vfrlhcfch ch usis quh våi chsch f lch`tlcfch eirpirftlvf eirpirftlvf





























ch 3= pæjl`fs. Nibmhti, ariemurf.

Iutbl`h

Irhbmf

Efrfethr hk quh fph`fs f bl`mf ch ei`tribi ì chsh`mfcf.

Ì i khski quh f Afcf`f (vhr Afcf`f)

Izfblc Irjf`ljrfkf Jræﬆei rhprhsh`tf`ci f irjf`lzfêåi, mlhrfrqulf h nuèli`fkh`ti cfs clnhrh`ths sheêøhs cukf hkprhsf iu l`stltulêåi.

Irljl`fb Shxti kfùserlti, cfetlbijrfnfci, lkprhssi, hte., quh shrvh ch kichbi pfrf f suf rhpricuêåi hxfetf. Sfkaìk pich fpblefr-sh hssh thrki hk qufbquhr tlpi ch lkfjh`s chstl`fcfs f shr rhpricuzlcfs.

Irbf Ehrefcurf quh richlf f kfrjh`s Ehrefcurf ch uk lkprhssi.

Trivf ch ukf ki`tfjhk trf`spfrh`th nhltf eik pfphb ch eõplf cf kfref, (rhvhbfêåi pir fki`ëfei).





























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Tfbhstl`f

Tfphb Fìrhi

@ikh cfci f`tljfkh`th fi tlpi ch eirpi 13 pt. Tfphb kulti ﬆì usfci `fs efrtfs chstl`fcfs f shrhk trf`spirtfcfspir vlf fìrhf.

Tfìsh Ì uk slsthkf ch ebfsslﬆefêåi ch tlpis chsh`vibvlcff pir Ah` Afuhrkhlsthr chsh`vibvlc F efcf tlpi eirrhspi`ch uk slsthkf ch ebfsslﬆefêåi ch : cëjltis quh clstl`juhk eik prhelsåi i tlpi ch pftlbmf, f pripirêåi pripirêåi,, i ei`trfsth, f vfrlfêåi ch trfêi, f nirkf cf bhtrf, f fbturf cf bl`mf kìclf h i hlxi.

Tfphb Fbeftråi Tfphb nfarlefci ch pfbmf h rhstis ch pfphb.

Tfphb Fbjicåi I quh sh iatìk ftrfvìs ci trftfkh`ti ch trfpis ch fbjicåi.

Tfphb Fbkfêi Tf`ti`h

Tfphb jrissi, arfèi iu bhvhkh`th fzubfci, Eõclji ch eirhs pfrf frths jræﬆefs quh shrvh pfrf cieukh`tis, rhjlstis, blvris pfth`thfcf phbf Bhtrfsht. ch ei`tfalblcfch, hte. I nirkfti pheublfr chssh pfphb (554 ] 334 kk), euof nibmf Tf`tõjrfni ciarfcf fi khli, cfvf fs clkh`søhs Fpfrhbmi quh shrvh pfrf eiplfr chsh`mis hxljlcfs pfrf is pfpìls chstl`fcis shju`ci ukf hsefbf rhvlfkh`th hstfahbhelcf. ä eirrhspi`cïèlf iﬆelfb.

Tfphb

Tfphb Fbukë`li

L`vh`êåi l`tricuzlcf phbis Ærfahs `f Ltæblf ì sìeubi ]LL, kfs sõ utlblzfcf ì rhsti cf Huripf f pfrtlr pfr tlr ci sìeubi ]L^ ]L^.. Tricuti eikpisti pir ﬆarfs vhjhtfls rhcuzlcfs f pfstf h shefs sia f nirkf ch nibmfs.

Tfphb ch fpfrïèlf khtæblef, chstl`fci siarhtuci f h`vibvhr jì`hris fblkh`tëelis.

Tfphb Fehtl`fci

Tfphb ch Frriz

Tfphb f quh ì fpblefci uk trftfkh`ti hsphelfb quh cæ uk fspheti arlbmf`th h u`lnirkh `fs cufs nfehs.

Tfphb Nlì, nfarlefci f pfrtlr cf pfbmf ci frriz, usfci pfrf kirtfbmfs ch eljfrri.(vhr Tfphb Nlcuelærli).

Tfphb F`tlnrfuch (Fphrjfkl`mfci) Tfrhelci eik i phrjfkl`mi7 fehtl`fci.





























Tfphb Futijrænlei

Tfphb Aial`fci

Fquhbh quh ì prhpfr prhpfrfci fci hsphelfbkh`th pfrf i priehssi ch trf`spirth hk futijrfﬆf7 ì iatlci phbf fpblefêåi ch ukf sibuêåi ch fklci, eibf ch phlxh h iutrfs jikfs clbuëcfs hk æjuf purf, siarh uk pfphb ﬆì.

Fquhbh quh `åi ì eirtfci hk nibmfs, kfs h`ribfci hk aial`fs. Tfphb ch aial`f.

Tfphb Fvhrjifci (vhrjì) I quh fprhsh`tf pi`tusfls h vhrjftur vhrjfturfs. fs.

Tfphb ch Afrafs Tfphb ch tl`f, `åi fpfrfci `fs kfrjh`s, hk quh sh ei`shrvfk lrrhjubfrhs lrrhjubfrhs h nrfòfcfs.

Tfphb Ai`c Tfphb fbefblì fphrjfkl`mfci fphrjfkl`mfci,, pricuzlci ä pfrtlr cf eikpislêåi ch ehbubish arf`quhfcf ch ﬆarfs eurtfs h fpfrfs arfèfs ch prlkhlrf qufblcfch, euofs prlèlpfls efrfethrëstlefs såi i hbhvfci pfcråi ch aubg, aif blsurf b lsurf pfrf lkprhssåi h aif hstfalblcfch clkh`sli`fb.

Tfphb Arlstib Tfphb Aëablf Nlì h rhslsth`th, nhlti ä afsh ch pfstf ch trfpi h ch pfstf quëklef utlblzfci utlb lzfci `f puablefêåi ch blvris kulti vibukisis. @ikh phbi qufb ì ei`mhelci i pfphb cf Ë`clf, kulti usfci `f lkprhssåi ch Aëablfs.

Efrtåi.

Tfphb Aubh Tfphb jrisshlri, ìrkfbkh`th nfarlefci eik rhstis ch eircfs h afraf`ths,q afraf`ths,quh uh bmh ei`nhrhk jrf`ch rhslstïèlf. Tfphb pfrci.































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Tfphb Ef`hbfci Tfphb hsphssi ch suphrnëelh i`cubfcf, quh ì utlblzfci ì nfarlei ch efrtåi ef`hbfci.

efrfethrëstlef chvh-sh f uk rhvhstlkh`ti hsphelfb7 f jrfvfêåi ì nhltf kfùfbkh`th pir khli ch hstlbhths, pir priehssis nitiquëkleis iu pir phreussåi.

Tfphb ch Efpf Tfphb kulti hsphssi, nfarlefci hsphelfbkh`th Tfphb Eml`f pfrf fs efpfs cis blvris, kfs quh pich Tfphb nfarlefci `f Eml`f, eik efsef utlblzfr-sh pfrf iutris ﬆ`s. ch afkau, pfbmf ch frriz, ehrtf vfrlhcfch ch fkirhlrf h iutris pricutis eml`hshs7 ì ﬆì, rhslsth`th h shcisi7 shrvlu siarhtuci Tfphb ch Efrtf Tfphb pfutfci iu `åi, eirtfci ch nirkfti pfrf tlrfjh`s ch pi`tfs shefs h bltijrfﬆfs ei`vh`lh`th ei`vh`lh` th h chstl`fci f eirrhspi`cï eirrhspi`cïèlf, èlf, ch qufblcfch `f ìpief riká`lef7 fl`cf mioh, nfarlefci eik kultf eibf h fbtf phreh`tfjhk thk pir supirth uk pfphb kfls hsphssi siarh ch pfstf quëklef iu trfpis. i qufb ì ﬆxfci curf`th f prõprlf iphrfêåi cf tlrfjhk7 ì tfkaìk usfci, pir vhzhs, Tfphb ch Efrtuemi pfrf lkprlklr thxti hk hclêøhs ch buxi. Tfphb hk quh sh hkarubmfk jì`hris hsphelfbkh`th hk khrehfrlfs. Tfphb Ei`tëùi Tfphb ch kæqul`f quh pich ftl`jlr værlis Tfphb Ehaibf khtris ch eikprlkh`ti h ch bfrjurf, b frjurf, Tfphb kulti ﬆì, ch jrf`ch qufblcfch, h`ribfci hk aial`fs. nfarlefci eik trfpis ch eá`mfki h bl`mi.

Tfphb Eistf`hlrf































i efublì7 chpils ch nfarlefci ì eibfci eik ukf klsturf ch eibf f`lkfb h iutrf kftìrlf quh bmh cæ ukf arfèurf h uk piblci ìtævhls, ì kulti hkprhjuh ì nfarlei ch sëklbhs h hclêøhs buxuisfs.

utlblzfci ì chsh`mi ch pbf`tfs h iutris trfafbmis ch h`jh`mfrlf.

Tfphb Erhph

Tfphb ch Hserltf

Tfphb eik thxturf shkhbmf`th æ ci erhph, tfb eiki fs tifbmfs ch pfphb h jufrcf`fpis7 i hnhlti ì iatlci hèrhspf`ci i pfphb mÿklci ì ribi ftrfvìs ch bákl`fs.

Sici i pfphb quh fprhsh`tf uk fspheti fehtl`fci quh bmh ì cfci pir ukf ehrtf pripirêåi ch eibf, quh tfkaìk bmh cæ ei`slstïèlf.

Tfphb Eriki

Tfphb Hsphelfb

Tfphb ch suphrnëelh blsf h emhlf, chstl`fci ä lkprhssåi bltijræﬆef f eirhs.

Tfphb rhslsth`th ä æjuf7 ì nfarlefci eik ukf pfstf lèirpirfcf ch pricutis quëkleis quh bmh ei`nhrhk hssfs efrfethrëstlefs7 ì utlblzfci pfrf efrtfs jhijræﬆefs h iutrfs cieukh`tis quh pissfk hstfr suohltis f clnhrh`ths ei`clêøhs ftkisnìrlefs.

Tfphb ch Hkarubmi Sici fquhbh quh, shof ch quh qufblcfch nir, shrvh pfrf hkarubmfr, chsch i pfphb pfrci fi pfphb shcf, ehbinf`h, vhjhtfb h iutris.

Tfphb Hsei`si Fquhbh quh ì kfb fpfrfci.

Tfphb ch Hstf`mi Tfphb Hèhrfci Tfphb rhslsth`th, lkphrkhfalblzfci eik

Fquhbh euof suphrnëelh ì ch fpfrïèlf khtæblef, lkltf`ci i hstf`mi, usfci































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Tfphb Nlcuelærli

Tfphb Jrf`ltfci

Tfphb eik kfrefs ch lch`tlﬆefêåi hsphelfls.

pfphb eik suphrnëelh æsphrf, ei`nirkh sfl cf nirkf, shk f l`thrvh`êåi cf efbf`crf7 pich shr ch ukf iu ch cufs nfehs.

Tfphb Nlbljrf`fci Fquhbh hk quh sh clvlsf, lkprhssf hk arfèi `f kfssf, ukf ﬆbljrf`f7 ticis is pfpìls tlkarfcis såi ﬆbljrf`fcis h nfarlefcis hk euaf.

Tfphb Nlbtri Fquhbh quh ì nhlti siarhtuci ch fbjicåi shk eibf `hk eirf`ths, trftfcieik sibuêåi ch æelci `ëtrlei, i quh bmh ei`nhrh kfls rhslstïèlf h fptlcåi pfrf rhthr fs lkpurhzfs hk susph`såi ìs bëqulcisf ﬆbtrfr. Tfphb hkpi rìtlei.

Tfphb Nbirhth Tfphb f`tlji ch jrf`ch qufblcfch usfci pfrf lkprhssåi.

Tfphb Mlcrijrænlei pfphb quh sh iatìk chlxf`ci-i ﬆefr ùkf sibuêåi ch ìz ch jfbmf jikfcf7 f`ths cf clsshefêåi ì sfbplefci eik subnfti ch nhrri efbel`fci, chpils ci quh sh pich hserhvhr eik ukf ef`htf kibmfcf hk æjuf, fpfrheh`ci is trfêis eiki sh tlvhsshk t lvhsshk slcis hserltis eik tl`tf.

Tfphb Mibf`cf @ikh ch pfphb vhrjì7 nfarlefci `f euaf, e uaf, bhvf qufsh shkprh i ìkh ci nfarlef`th7 ì hsphssi h arfèi, eik vhrjfturfs fpfrh`ths h rhshrvfci f tlrfjh`s ch buxi.

Tfphb Lj`ënuji Tfphb ch Nirkf Tfphb nfarlefci ä kåi eik trfpi

pfphb quh pissul uk jrfu ch l`fifkfalblcfch h eikaustlalblcfch kulti rhcuzlci7































Tfphb ch lkprhssåi

l`thlrfkh`th nfarlefci ch trfpis.

Slpi ch pfphb blsi hsphelfb pfrf shr lkprhssi.

Tfphb Bltijrænlei Tfphb Ë`clf Ipfei, kulti ﬆì h rhslsth`th, usfci `f lkprhssåi ch aëablfs h iutrfs iarfs kulti hxth`sfs, quf`ci sh prhth`ch rhcuzlr f jrissurf cis vibukhs. (vhr pfphb aëablf).

Tfphb Ofpåi Tfphb fvhbucfci bljhlrfkh`th kfrkirlzfci kfrkirlzfci,, kfls iu khìs hsphssi h kulti rhslsth`th, nfarlefci ì ofpåi eik rhah`tis ch afkau h iutris pricutis, eiki f efsef cf fkirhlrf7 i shu usi nil l`tricuzlci hk nrf`êf ìs khfcis ci sìeubi xlx h rhshrvfci äs tlrfjh`s ch buxi. b uxi.

Tfphb ch Oir`fb Tfphb eik ukf jrf`ch quf`tlcfch ch pfstf kheá`lef, ch suphrnëelh æsphrf piuei hèibfci, `åi fpti pfrf f hserltf.

Tfphb eik kulti piuef eibf hsphelfb pfrf lkprhssøhs bltijræﬆefs7 ì hbæstlei, ﬆì h blsi.

Tfphb ch Bustri Tfphb kulti efbf`crfci hk quh h`trf kulti efublì, ch quh rhsubtf ukf suphrnëelh blsf h arlbmf`th.

Tfphb ch Buxi Tfphb ch trfpi ch qufblcfch utlblzfci fph`fs hk hclêøhs hsphelfls.

Tfphb Kfemì Fquhbh euof pfstf, fpõs trlturfêåi kheá`lef, sinrh ukf hìrkh prhssåi mlcræublef, i quh phrklth quh, fpõs eikpbhtf clsshefêåi, shof trfafbmi eiki kfchlrf iu phcrf.

Tfphb Kf`lbmf chslj`fêåi ci pfphb iu efrtibl`f nhlti































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Tfphb Kfùfb

Tfphb Izfblc

i quh ì nfarlefci ä kåi7 hxtrhkfkh`th efri, ì fph`fs hkprhjfci hk iarfs ch buxi.

Tfphb Kfrnlk

Uh`sëvhb ä buz, ch eir fkfrhbf, eik i qufb sh tlrfk fs privfs cfs lbustrfêøhs h ci thxti pfrf mhblijrfvurf, chpils cf ki`tfjhk h f`ths cf jrfvfêåi.

efrtibl`f ch kfssf suphrlir suphrlir,, euof suphrnëelh lkltf i kfrﬆk.

Tfphb ch Tfstf quëklef

Tfphb Kfrkirlzfci pfphb ch nf`tfslf, euof suphrnëelh lkltf i kærkirh7 ì fpblefci hsphelfbkh`th `fs jufrcfs cis blvris.

Iatlci phbf kfehrfêåi ch ehrtfs kfchlrfs iu suastáèlfs vhjhtfls rlefs hk ehbubish7 priehssi l`vh`tfci hk 6=3>, sõ sh utlblzf hk hstfci puri pfrf nfarlei ch efrtåi.

Tfræjrfni Tfphb Kftf-airråi Nfarlefci eik fbjicøhs ch eirhs, shrvh pfrf fasirvhr f tl`tf hk hxehssi.

Thquh`f clvlsåi ch uk thxti, efpltubi iu frtlji. Tich l`lelfr-sh eik uk hspfêi ä h`trfcf cf prlkhlrf bl`mf (pfræjrfn (pfræjrfnii pirtujuïs), iu `åi (pfræjrfn (pfræjrfnii Fbhkåi).

Tfphb Kfth Tfphb fehtl`fci ch uk sõ bfci.

Tfrf`ji`f

Tfphb Klblkìtrlei

Chslj`fêåi f`tljf pfrf tlpis ch eirpis ch 6= f 14 pi`tis.

Tfphb eik qufcrëeubfs ch uk klbëkhtri, chstl`fci f pbf`tfs, jræﬆeis, hte.

Tfrf`ji`fr

































rhsibuêøhs ch :1 cpl (plxìls pir pibhjfcf).

Tirtnõbli

Thstf`f

Eiòu`ti ch trfafbmis ch uk futir irjf`lzfcis ùkf u`lcfch prõprlf (pfstf Ariemurf, clfpisltlvis, vëchi, hte.).

@f hèfchr`fêåi, hxtrhklcfch ciarfcf ch ukf nibmf pfrf phrkltlr f eisturf.

Tisthr Tibleriklf

Efrtfz.

Vufbquhr priehssi ch lkprhssåi hk værlfs eirhs.

Trfèmf Ti`ti X`lcfch ch khclcf tlpijræﬆef erlfcf pir clcit, ehref ch 6:31, afshfcf `f X`lcfch plhc cu ril (54 ek). Qhsubtf cf clvlsåi chstf u`lcfch hk :<= pfrths. I pi`ti nrfèïs iu clcit khch 4,5:> kk.

Hstfkpf. Lbustrfêåi quh ﬆjurf ùkf pæjl`f `åi l`thjrfcf `f shquïèlf ùkìrlef cfs pæjl`fs ch thxti.

Trioheti Chsh`mi h eiòu`ti ch hsphelﬆefêøhs

































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Vufcrfci Vufcrlbæthri ch bfcis ljufls h á`jubis rhetis.

Vufcrleriklf Lkprhssåi f eirhs pir khli cfs trïs eirhs prlkærlfs (elfì, kfjh`tf h fkfrhbi) h ci `hjri. (vhr EK\G)

Vufcrëeubf Vufcrfcl`mi. Vufbquhr cis bfcis Vufcrfcl`mi. ch uk qufcrfci hk pfphb qufcrleubfci.

Vufcrleubfr Clvlclr hk Vufcrëeubfs.

































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Qfw

Qheti

i nirkfti rfw ì f khbmir rhprhsh`tfêåi ci ‒`hjftlvi cljltfb‛, oæ quh ì ei`stltuëci phbf l`nirkfêåi quh sfl clrhtfkh`th ci eec ch ukf eákfrf cljltfb h ì jufrcfci fsslk khski, shk qufbquhr fcubthrfêåi pir priehssfkh`ti, l`thrpibfêåi

Nrh`th ch ukf nibmf ch pfphb. @is blvris ì shkprh ukf pæjl`f ëkpfr.

Qhch Srfkf. Qhpricuêåi ch lkfjhk lkfj hk ch khlitik pir priehssis nitikheá`leis, ch kici

































Qhjrhtf

Tì.

Qìjuf jrfcufcf hk pi`tis tlpijræﬆeis h klblkìtrleis, usfcf hk frths jræﬆefs.

Qikfì

Qìjuf l`strukh`ti quh phrklth trfêfr bl`mfs rhetfs h hnhtufr khclêøhs7

Nfkëblf ch efrfethrhs euoi chsh`mi chrlvf cf hserltf mukf`ëstlef prftlefcf hk ltæblf (sìeubi xv), shkhbmf`th fis f`tljis fbnfahtis bftlìs. Hxhkpbi? jfrfki`c.

































































































U

Uf`s-shrln

Uiarhlkprhssåi

Slpi ch bhtrf shk pftlbmfs, tfkaìk chslj`fci pir ‒sf`s‛ iu ‒jrithsquh‛.

Lkprhssåi siarh suphrnëelh oæ lkprhssf.

Uintwfrh Uef``hr

Trijrfkfs l`nirkætleis.

Hqulpfkh`ti nitihbìetrlei quh bï fs ch`slcfchs rhbftlvfs ch uk irljl`fb

Uthèlb



































































































































































































































































































































































































































































































































































































Glossário termos de Design de Comunicação

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