Unit 7 Test B
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Use of English: Grammar 1 Complete the text with the correct passive form of the verb in brackets. Celebrities endorsing products is something that (1)____________(witness) all over the world. This method (2)____________(use) as far back as the 19th century. But are celebrities ruining their reputations? If we look at George Clooney, the advertisement of him endorsing a world-famous coffee brand (3)____________(broadcast) over the past couple of years. An ad staring Morgan Freeman (4)____________(play) continuously in the UK and some say that the adverts have not only boosted the company’s sales, but they have also improved the reputation of the celebrities. Therefore, we can assume that as money-hungry celebrities (5)____________(not affect) by endorsing a product, they will continue to represent a multitude of different brands.
/5 2 Rewrite the sentences using the words given. Use no more than six words. 1 I would like my teacher to check my assignment. HAVE I’m going to _______________________my assignment. 2 This weekend her mum is painting her room. GETTING This weekend _______________________by her mum.
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3 He asked his parents to lend him some money. BY He got _______________________
4 The dentist checked the patient’s teeth. CHECKED The patient’s teeth _______________________ by the dentist. 5 I got my best friend to make the cake. MADE I had _______________________ by my best friend.
/5 3 Choose the correct alternative. 1 When she was looking around, she noticed that every/most bag in the shop was extremely expensive. 2 It is incredible that despite being famous from such a young age all of/none of the young actors show signs of being affected by fame. 3 Most/Each advertising companies charge their clients a phenomenal amount for creating a TV advert. 4 A large number of/All of companies use celebrities to endorse their products. 5 It was a little disappointing that none/no creative advertisements were shown during the meeting.
Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
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Use of English: Vocabulary 4 Complete the sentences with the correct words or expressions related to advertising and selling. 1 They made the awful mistake of not s______a______ and they ended up paying a premium for their new front door. 2 The company he works for refuses to employ celebrities to e______their clothes. 3 Despite the company’s financial situation, they went ahead and l______a m______ c______ as the directors believed it would help boost sales. 4 Have they decided on the b______n______ yet? I know they have already designed the logo. 5 When she arrived at the film premiere, she was handed a bag which contained a variety of f______.
/5 5 Read the text and then fill in the gap with the correct form of the word in brackets. When the artist showed the advertising agency his submission, they immediately gave their first (1) ____________(IMPRESS) of his work. “The colours are too bold and too dramatic”, said director Alan. The artist appreciated Alan’s (2) ____________(SINCERE) but he couldn’t help feeling that he had attacked his personal style. The agency had asked the artist to paint a famous English (3) ____________(CELEBRATE), Guy Fawke’s Night, a night where colours are
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(4) ____________(ARGUE) a main feature. As a result of Alan’s comments, once the artist had revised the painting, he said he was (5) ____________(ABLE) to work for the agency in the future.
/5 6 Fill in the gaps with the correct words. Several words may be possible for one gap. Only use each word once. adventurous chic old-fashioned plain trendy When I was at school, there was a girl in my year that everyone liked. She wore (1) __________ clothes which were expensive and fashionable. I, on the other hand, always tried to look like her and wear (2) __________ clothes but I somehow always looked the opposite. I would turn up to school on non-uniform day in clothes that everyone described as (3) __________! I blame my mum. When we were shopping, if I wanted to buy something that she deemed too (4) __________, like a top with zips down the arms or a pair of trousers with writing on, she would persuade me not to buy them. Instead, she would only allow me to buy (5) __________, boring clothes.
Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
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Reading 7 You are going to read a leaflet that gives information about the BestAdvertising company. Decide if the statements are true (T), false (F) or not stated (NS). Different ways to advertise your business with BestAdvertising With customers’ demands and technology constantly changing, we thought it important to keep you informed about the different ways you can advertise your company’s products with BestAdvertising. When choosing the most proficient method to use, you should consider your business’s needs, reputation and budget. Typically, a successful company will use several forms of media to ensure maximum exposure. Listed below, you will find the different advertising options we have available. Television & Radio Advertising Television and radio adverts continue to be popular ways to advertise products to large audiences with companies on a moderately large budget. However, with the wide selection of television channels and radio stations in existence, it is important to investigate the age and social class of the viewers or listeners of the particular channel or station that your company is contemplating, and then choose the right channel or station based on your product’s target market. That said, choosing the correct channel or station is only part of the process. You also need to consider the number of times you would like the advert to be played. These two important choices will
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then determine the fee of your campaign. These means of advertising, despite being costly, are extremely effective as they tend to persuade consumers to buy. Well, a good advert does anyway! Print Advertising Placing an advert in a newspaper or magazine has a multitude of advantages. Firstly, you can select your audience on the basis of common interests, geographic location and age. Secondly, you can choose the size, colours and overall design and layout of your ad. Before placing an advert, it is essential you have identified the section of the newspaper or magazine where you intend to put your advertisement and also the amount of time you want the campaign to run. Often, a discount will be given for a campaign that runs for a prolonged duration. In general, print advertising can be moderately affordable but the success rate is unpredictable. On-line advertising On-line advertising is our most popular form of marketing. The main reasons being that (1) it’s comparatively cheap nowadays, and (2) companies are able to locate and advertise to their target market both quickly and directly. The development of location-based advertising technology now means that businesses can get their message to potential customers at any time of the day and at any given location. With BestAdvertising, we have two forms of on-line advertising available: banners and mini ads. A banner is characteristically an image placed on a web page which
Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
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the user can click on and be taken directly to the advertising company’s web page. A mini ad is a small ad which is placed in the corner of a web page together with other similar ads that a client can click on and open if interested. Mini ads are placed on a web page related in some way to the web page the client is viewing. For example, if a user opens a web page and looks at office furniture, mini ads might appear in the corner of the web page offering alternative furniture companies. With the development of tracking technology and more and more people accessing the internet, not only from computers and laptops but also from smart phones, on-line advertising is definitely a more efficient option. Perhaps in the future at BestAdvertising... Facial Recognition Advertising A new means of advertising is at present being tested in Japan. It is known as Facial Recognition Advertising and could be used on billboards or small digital screens in the underground, shops or even in bars and restaurants. If successful, the facial recognition system will identify the gender, ethnicity and approximate age of a passerby and will then transmit bespoke advertisements based on the information given. This advertising method has been portrayed in many films, but it might now become a reality. Watch this space!
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T / F / NS 2 When advertising on the TV or radio, the fee of the campaign is related to the length of the advert and the channel or station you choose. T / F / NS 3 One of the benefits of advertising in a newspaper is that you can pinpoint the precise positioning of the ad. T / F / NS 4 Location-based advertising only works if the potential customer is using a device which is connected to the internet. T / F/ NS 5 Mini ads are usually placed on web pages that are related to the topic of the ad. T / F / NS 6 According to BestAdvertising, all of their advertising methods they employ are equally as popular. T / F / NS
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1 One of the greatest factors to take into consideration when selecting an advertising method is the money available for the campaign. Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
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Listening 8
You are going to hear a talk about how consumers can help the environment. Complete sentences 1-6. Use no more than three words in each gap. 1 When people are entertaining, they tend to forget about recycling because they are more focused on ensuring people have something to _____________. 2 It is expected that landfill sites will have run out of space in _____________. 3 A small proportion of recyclable material is discarded because it is placed in the incorrect _____________. 4 The three R’s of the environment are _____________, _____________ and recycle. 5 People often feel embarrassed about giving _____________ or _____________ their unwanted clothes, toys or mechanical goods. 6 Companies often package goods in materials which are _____________.
Writing 9
You have been asked to write a report for an international student magazine on the following topic: What makes an advertisement successful? In your report you should mention a few adverts from your country and how and why they are/were successful or unsuccessful. Write your report. Write 200-250 words.
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Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
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