Introduction: Cosmetics known as makeup are care substances used to enhance the appearance of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources, many being synthetic. Although modern makeup has been traditionally used mainly by women, an increasing number of males are gradually using cosmetics usually associated to women to enhance or cover their own facial features. A large number of firms produce toiletries products like toilet detergent, cosmetics and other perfumes. p erfumes. !owever, only o nly seven firms control "# $ of the market share. These firms are %nilever, &eya Cosmetics, &ohinoor Chemical Company, 'ily Cosmetics, (arks ) Allys 'td., Aromatic Cosmetics 'td. and a nd *+uares Toiletries. Toiletries. An analysis of market share of soap, cleaning detergent, laundry detergent and detergents of maor cosmetics and toiletries firms in -angladesh reveals that %nilever -angladesh plays the dominant role in the market. lobal market researcher AC/ielsen recently surveyed that in the year 0112 market of fast moving moving consumer consumer goods increased increased by 2.3percent 2.3percent in -angladesh -angladesh while in India growth was 2.4 per cent. 5ver 6iew of (ousumi Industries 'td. 7Cute8: (ousumi (ousumi Industries Industries 'td., a family family owned business business was founded founded in 9"30 by its Chairman, Chairman, &ai (ahtab %ddin Ahmed, ;ounding (anaging urope Award8. Award8. Cute?s Cute?s era of success has expanded in the global market arena over two decades.
5verview of the Cosmetics Co smetics ) Toiletries Toiletries Industries in -angladesh In the old days, when people went to abroad, they were given shopping lists that contained a whole range of toiletries: soaps, shampoos, conditioners, face washes, creams, etc. In those days the local toiletries market was not advanced enough to meet all the demands of the people. -ut in the last decade things have changed drastically for the toiletries industry in -angladesh. /ow people no longer have to rely on others traveling abroad to get what they want. The basic necessities of everyone are now available. *hampoo, conditioner, face wash, face scrub, cream, lotion, toothpaste, 6aseline, powder, shaving cream, etc., goes, all that are now locally produced and readily available. (arket 5verview: In -angladesh the cosmetics and toiletries market is around @111 corers -
than @1$ of the market share. *+uare, &ohinoor, and &eya have 9$, 01$, 94$ of share respectably. The cosmetics and toiletries industries depend on import chemical for manufacturing process. -esides some local company also provide some chemicals for this purpose. -asically "1$ of the chemicals are imported chemicals and these chemicals are generally come from India and China for their low price and low distribution cost. -esides some companies who has positioned themselves as +uality service provider import chemical from ermany, ;rance, (alaysia, Indonesia, Italy %& and %*A. >ach year -angladesh have import chemical for cosmetics and toiletries purpose are amounted 4#1 corers -valuation of Cute *oap: Broduct Category:
*oap 9.9. -eauty care soap 0. !air oil @. Toothpaste #. 6aseline 2. *hampoo 3. 'ip gel . 'otion ". *aving cream *5AB Cute Neem :
/eem oil?s antibacterial and moisturiing properties are known for centuries. It works wonders for oily and dry skin. Adding on the natural moisturier, this grade one soap is ideal for you and your families everyday skin care
Cute Jasmine
asmine fragrance uplifts the mind and spirit, giving you a relaxing bath everyday .Traditionally used to restore skin, its extracts increase skin elasticity and balances moisture. 5ur asmine infused soap helps bolster skin?s immunity and hydrates it for softer skin. Cute Rose
=oses have always been a symbol of beauty, its extracts can be used for all skin types. The fragrant flower helps to revive and replenish skin. The perfect soap for a scented bath. Cute Lemon
*tart the day with freshness of lemon. As natural moisturiers leave your skin renewed, soft and supple, the cheerful aroma of lemon invigorates your body and recharges your senses. >xperience our all day long lemon freshness. !AI= CA=>
Broduction Brocess of Cute *oap: (ousumi has installed very modern machinery and ensured highest +uality products with technical cooperation of the +ualified chemists of the co mpany and experts of the renowned foreign cosmetics products developers. Bricing Bolicy: Backaging: Bromotion: *egmenting Targeting ) Bositioning: Competitors: Conclusion:
'ink: http:DDedupedia.educarnival.comDacitradingltdD http://www.nielsen.com/bd/en/search.html?q=FMCG&q1=Consumer&sp_cs=UF! "#$iew=%ml#%1=cateor'ta&i=1#
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