A PROJECT REPORT ON A STUDY OF RETAILER OPINION SURVEY OF MARKETING MIX OF ACER PRODUCT IN HYDERABAD
A Project Report
Submitted by
Mukesh Kumar Gupta (Regd No: 10/108)
I n par partial ful ulffillment for the award award of the degree Of POST GRADUATE DIPLOMA IN MANAGEMENT (2010- 2012)
IN MARKETING ICBM – School of Business Excellence Member ACBSP
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BONAFIDE CERTIFICATE
This is to certify th at the project entitled, ―A STUDY OF RETAILER OPINION SURVEY OF MARKETING MIX OF ACER PRODUCT IN HYDERABAD” is a bonafide record of
interim report carried out by MUKESH K KUMAR GUPTA at Institute of Computers and Business Management, Hyderabad, has successfully completed his summer training project at th
rd
ACER INDIA PVT LTD , Hyderabad from 27 April 2011 to 3 June 2011 . He has worked
sincerely in this duration and has completed the project successfully. For the partial fulfillment for the award of Post Graduate Diploma in Management (PGDM) to the best of my knowledge, this is an original piece of work. I wish him all the very best in his career Endeavour‘s.
SIGNATURE
SIGNATURE
Academic Director
Guide
Prof. Jitender Govindani
Asso. Prof. Prem Latha Menon
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DECLARATION
I, MUKESH KUMAR GUPTA declare that project report titled, ―A STUDY OF RETAILER OPINION SURVEY OF MARKETING MIX OF ACER PRODUCT IN HYDERABAD‖ has been
completed by me in ACER INDIA PVT LTD. under the
guidance of Mr. Yashpal (Asst. Sales manager) and Ms. Prem Latha Menon (Prof, Dept. of Marketing) faculty of ICBM.
I hereby declare that the project is completely my work. It has been submitted to Institute of Computers and Business Management for partial fulfillment of the educational session and allotment of marks.
Hyderabad DATE:
Mukesh Kumar Gupta
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CERTIFICATE OF THE GUIDE
This is to certify that the work incorporated in this Project Report entitled ―A STUDY OF RETAILER OPINION SURVEY OF MARKETING MIX OF ACER PRODUCT IN HYDERABAD Submitted by MUKESH KUMAR GUPTA , is his original work and completed
under my supervision.
Guide Signature :
Date: 10/09/2011
Place : Hyderabad
Prof. Prem Latha Menon
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ABSTRACT
Acer India Private Ltd. was incorporated in India from September 1999, it has its head office in Banglore and branch offices in many of major cities like Pune, Nagpur, Delhi, Mumbai, Hyderabad etc. Acer has its manufacturing plant located in Pondicherry. Acer is into manufacturing and selling of the product like Notebooks, Net books, Projectors, Desktops, Business PC‘s, Consumer PC‘s and Monitor LCD. With in short period of time Acer hold an
outstanding position of No.3 in Notebook segment and No.1 in Monitors and Net books that too with less manpower. Acer is 100% channel committed and it is considered to be fastest growing PC manufacturer. With less manpower Acer shows good productivity from the figure that it has year on year growth of 180%. Acer business works on channel marketing where its channel partners contribute to increase its sales every time than the previous month. Acer has good interaction with its channel members and they completely understand how to organize the performance of the work of channel. Acer has build up the channel model where it uses the concept of both direct and indirect channel marketing. Acer has got the network which is made up of suppliers, distributors, and ultimately customers who ―partner‖ with each other to improve the performance
of the entire system. These lead to form a strong value delivery network. The strong distribution channel helps Acer to achieve competitive advantage over its competitor like Dell and HP by building a strong long-term relationship with its channel partners. Acer understands the contribution of the channel members in adding the value to the company. In order to built up a strong distribution channel it is essential to take effective channel management decisions which helps the company to select the potential channel members, managing and motivating the channel members and evaluating channel members. Acer has made a specific Channel design where it can analyze the consumer needs and set the objectives, it also go for identifying the major alternative by which more sales can be done and after identifying it evaluate the major alternatives. Acer establishes a strong channel relationship by considering the channel member‘s need in the same way that it considers end user‘s need. However, the needs of both of them are completely
different from each other. For establishing a good channel relationship, it is necessary to consider 5
the aspect like delivery, profit margins, incentives packaging, training and promotional help. The distribution channel consist of many parties each seeking for its own objectives. In order to have systematic and smooth flow it is necessary to maintain the strong relationship with the channel members by trusting and understanding each other‘s need. This help to design a particular
channel arrangement which can be which can be independent or dependent. Acer has certain channel model which helps to generate the revenue from the partner that results into regular change in product quality as per the end user need and also the changes in channel partner performance on end user satisfaction and loyalty.
From the survey done it has been observed that Acer has varieties of product with highly enabled technology and well design but they are lacking in the product recognition rather than brand awareness. That means, Acer need to perform huge amount of promotional activity not only for the consumer but also for channel members. Conducting training session for retailers and channel members is utmost need for the Acer in today‘s market. Because the only reason is they
have got the product with good configuration and better technology and that too with less price but the end user are moving towards brand like Dell and HP who are providing the same configured product as huge price. This is because a Acer lacks in promotions. So for this purpose Acer have to focus on strengthening and measuring the quality of partner service and they have to support the marketing and account management. Acer is looking forward to conduct more training session and road show together with the channel members which will enable the company to reveal the latest product in the market and that could aware customer about the product along with features and price. It is necessary to conduct a survey when the company manufacture good product but still it lacks somewhere, Acer Market survey has make them know to which steps they to put forward in order to have smooth channel flow and increase in sales.
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ACKNOWLEDGEMENT
I wish to express my deep sense of gratitude and indebtedness to Mr. Yashpal (Asst Manager Sale), Acer India (Pvt) Ltd, Hyderabad, for giving me an opportunity to work
under him and also for the keen interest, valuable guidance and constant encouragement they gave me during the project work. I am grateful to Mrs. Ritu Zarar Chair Person , Prof. S. Zarar , Principal and Jitender Govindani, Director , Institute of Computer and Business Management, School of Business Excellence , Hyderabad, for providing necessary facilities during the study.
I also express my sincere thankfulness to my mentor Ms. Prem Latha Menon for her kind advice, suggestions and constant help in lot of various ways during project course.
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DECLARATION
I hereby declare that the project report entitled
“A
STUDY
OF R ETAILER OPINION SURVEY OF
MARKETING MIX OF ACER PRODUCT IN HYDERABAD” is a work undertaken by me for ‗Acer
India Pvt Ltd, during the academic year 2009-2011 and submitted to the ICBM-School of Business Excellence in partial fulfillment of Post Graduate Diploma in Management (PGDM)
taking Marketing as my specialization. I also declare that this project is a result of my own effort and that has not been copied from any one and has not been submitted to any other University or Institution.
Place : Date :
Mukesh kumar Gupta
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TABLE OF CONTENT
Sl. No.
TOPIC
Pg. No.
1 CHAPTER 1
12
a) Objectives of the Study
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b) Need of the Study
13
c) Research Methodology
13
d) Limitations of the Study
14
2 CHAPTER 2
16
a)Literature of review
16
3 CHAPTER 3
4
25
a)Industry profile
25
b)Company profile
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CHAPTER 4
41
DATA ANALYSIS AND INTERPRETATION
42
5 CHAPTER 5
56
FINDINGS
56
SUGGESTION
57
CONCLUSION
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6 BIBILIOGRAPHY
61
7 APPENDIX-QUESTIONNAIRE
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LIST OF TABLES 9
TABLE NUMBER
1
2
3
4
5
TABLE TITLE Acer Product availability in retail outlet Ranking of ACER based upon sales performance
PAGE NUMBER 42
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Sales of the following ACER Products for the last month
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Ranking the following Acer product on scale of 1-4 based their sales promotion offer
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ACER should focus on more advertisement
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modes of advertisement
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pricing strategy of Acer product
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Acer product occupy the maximum shelf space in your retail outlet
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Acer product prefer to display
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ACER products available on time
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Rate the following ACER Products based on their timely
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6
7
8
9
10
11
10
Delivery
12
Rating the ACER Products based on their color & design
53
13
satisfied with your channel partner
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CHAPTER 1
O b jectives of the study Need of the study R esear ch methodology Limitations
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OBJECTIVES OF THE STUDY:
Acer India Pvt. Ltd stands in No.2 position in terms of Notebook PC and No. 1 in terms of Net books and Monitors. In spite of having very less work force, Acer manages to be there in such outstanding position this is only because of the well-built, tough and strong Distribution Channel. The main objective of this project is: 1. To study the retailers opinion about ACER product. 2. To know the highly sold ACER product by the retailer. 3. To know about the rating of offers given by ACER 4. To know about the mostly promoted products of ACER. 5. To examine & analyses the 4p‘s of ACER. 12
NEED OF THE STUDY
1. To know how a company works using different marketing channels to reach to end users. 2. How Acer uses different channels to market its product.
RESEARCH METHEDOLOGY The primary sources of data collection used in study are: a. Questionnaire b. Interview
We prepared a sample collection of Questionnaires which we distributed to each channel member we visited. The questionnaire gives us detailed information of how is consumer behavior pattern about purchasing notebooks, what extra does channel member need from Acer, where is Acer lacking etc. Due to the short period of time it was not possible to cover each and every question and to obtain there answer so we tried to ask the uncovered question in some other shop within the same area. In order to save the time we forwarded the questionnaire to all channel members‘ email Id which provided us the additional benefit of covering some extra
channel member and partners. As mention earlier, it was time consuming for dealer to answer every question so we decided to take another technique of data collection. Interview was best method that helps us to gather information about the project study. From this method we succeed to ask as many of questions and used to get a chance to observe the channel member behavior with the customers. This helps us to obtain good response rate and it was possible to ask in-depth questions. Unlike Questionnaire method, it was a serious approach by the respondent resulting in accurate information. We tried to cover all the aspect of asking Structured, semi-structured and unstructured questions. In a meanwhile, we also started conducting telephonic interview and asking very few questions to dealers regarding the offers, that Acer is providing and making aware of some new product to the dealers. 13
LIMITATIONS Acer is completely Channel committed; it has wide range of distributors and channel partners located in all across AP. So obtaining data from each and every channel member was not possible in such short period of time. In the Hyderabad, there are more than 500 distributors who are dealing with notebooks and other related product of different brands including Acer. We have chosen Questionnaire and Interview as our primary tool for data collection. So covering each and every question to channel member proved time consuming and loss of customer for dealers. So, we have emphasized on asking sales of Acer and position of the brand with respect to its competitor. While facing the interview there were few dealers we come across with whom we faced communication problem, in the way that they are more towards regional language. This proves to be one of limitation in collecting the data. Reliability of answer was the another issue that we come came across, due to the shortage of time for the dealer they were giving the quick answer in terms of the brand position, since time was valuable to them and they were always in hurry to finish the questionnaire and interview. From the survey done following were major Limitations: a. Shortage of time b. Number of Channel Members c. Communication problem d. Reliability of data e. Channel member Behavior 14
CHAPTER 2
Literature Review
LITER ATUR E R EVIEW
CHANNEL MARKETING Set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user
The Network of partners in the value chain that cooperate to bring products from producers to ultimate consumers
a. These include wholesalers, retailers, agents, brokers etc b.
They are called intermediaries, middlemen, dealers, resellers or distributors
c.
However, the prevailing view is that channel members are more than just middlemen 15
d. They are comrade-in-arms e. They are marketer‘s first customers and partners; they add value to the marketer‘s offer
Nature and Importance of marketing channels: a. Channel choices affect other decisions in the marketing mix like pricing, place, promotion and marketing communication. b. The strong distribution channel help Acer to achieve competitive advantage over the competitors by building healthy and long term relation with the channel members. c. Channel decisions involve long-term commitments to the other firms.
Contribution of channel members in adding the Value: a. Intermediaries require fewer contacts to move the product to the final purchaser. b. Intermediaries help match product assortment demand with supply. c. Intermediaries help bridge major time, place, and possession gaps that separate products from those who would use them.
Key function performed by the channel members: i.
Information
ii.
Promotion
iii.
Contact
iv.
Matching
v.
Negotiation
vi.
Physical distribution
vii.
Financing
viii.
Risk Taking
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i.
Information
A distributor knows the real market, they are aware of the customer‘s likes and dislikes. They
can push the product by observing the needs and demands of the customers. Each dealer or a distributor carry lump sum amount of information regarding which brand is doing well in the market, and which product are selling as a hot cake. They carry information about all the brands and push the product, which fit, into the customer‘s financial need. Now a day‘s notebooks have
become a primary need for a corporate consumer as well as students, and accordingly large brands including Acer is trying to meet the need of target consumer, but the information resides in the channel members who understand how the customer mind set is and which kind of product he is looking for. Companies utilizing resellers for selling their products depend on distributors to provide information that can help improve the product. High-level intermediaries may offer their suppliers real-time access to sales data including information showing how products are selling by such characteristics as geographic location, type of customer, and product location (e.g., where located within a store, where found on a website). If high-level information is not available, marketers can often count on resellers to provide feedback as to how customers are responding to products. Either this feedback can occur through surveys or interviews with reseller‘s employees or by requesting the reseller allow the marketer to survey customers. ii.
Promotions
There are channel members who exclusively sales those brands with whom they are tied up as business partner; they use big posters to attract consumer in their stores and displays which helps to gain point of purchase. Besides issues related to physical handling of products, distribution decision is affected by the type of promotional activities needed to sell the product to customers. For products needing extensive salesperson-to-customer contact (e.g., automobile purchases) the distribution options are different than for products where customers typically require no sales assistance (i.e., bread purchases).They encourage sales of the product through their own advertising efforts and using other promotional means such as special product displays.
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iii.
Cost Savings in Specialization
Members of the distribution channel are specialists in what they do and can often perform tasks better and at lower cost than companies who do not have distribution experience. Marketers attempting to handle too many aspects of distribution may end up exhausting company resources as they learn how to distribute, resulting in the company being ―a jack of all trades but master of none.‖ iv.
Reduce Exchange Time
Not only are channel members able to reduce distribution costs by being experienced at what they do, they often perform their job more rapidly resulting in faster product delivery. For instance, consider what would happen if a grocery store received direct shipment from EVERY manufacturer that sells products in the store. This delivery system would be chaotic as hundreds of trucks line up each day to make deliveries, many of which would consist of only a few boxes. On a busy day a truck may sit for hours waiting for space so they can unload their products. Instead, a better distribution scheme may have the grocery store purchasing its supplies from a grocery wholesaler that has its own warehouse for handling simultaneous shipments from a large number of suppliers. The wholesaler will distributes to the store in the quantities the store needs, on a schedule that works for the store, and often in a single truck, all of which speeds up the time it takes to get the product on the store‘s shelves v.
Financial Support
Resellers often provide programs that customers easily purchase products by offering financial programs that ease payment requirements. These programs include allowing customers to: purchase on credit; purchase using a payment plan; delay the start of payments; and allowing trade-in or exchange options. vi.
Negotiation
From the survey done in market it has-been observed that the customers are price cautious rather than feature cautious so it becomes necessary for channel member to offer best suitable product, 18
which fit in to their need. For this purpose channel members have to negotiate in order to purchase the product of our brand other customer will be diverted to other brand resulting into the loss of single customer. This function will help the company to increase the sales of laptop and this can be achieved by offering more numbers of offers to channel members. vii.
Physical Distribution
Physical distribution involves storing and moving the products from raw material to the final consumer. This process takes place in both direct and indirect channels, where channel member either take the stock from the national distributor or from the sub-distributor and as per the demand carry forward to the end user, which is termed as back to back. Back to back concept is used by almost all kind of T2 and T3 level of partners who demands for the stock as per the requirement order by end user from the National distributor they are registered with or from the sub-distributor, if in case the stock is not available to any of them then, they directly called to the Acer office and make available for the final consumer.
Costs of Utilizing Channel Members:
Loss of Revenue
a.
Resellers are not likely to offer services to a marketer unless they see financial gain in doing so. They obtain payment for their services as either direct payment (e.g., marketer pays for shipping costs) or, in the case of resellers, by charging their customers more than what they paid the marketer for acquiring the product (termed markup). For the latter, marketers have a good idea of what the final customer will pay for their product which means the marketer must charge less when selling the product to resellers. In these situations, marketers are not reaping the full sale price by using resellers, which they may be able to do if they sold directly to the customer.
b.
Loss of Communication Control
Marketers not only give up revenue when using resellers, they may also give up control of the message being conveyed to customers. If the reseller engages in communication 19
activities, such as personal selling in order to get customers to purchase the product, the marketer is no longer controlling what is being said about the product. This can lead to miscommunication problems with customers, especially if the reseller embellishes the benefits the product provides to the customer. While marketers can influence what is being said by training reseller‘s sales people, they lack ultimate control of the message.
c.
Loss of Product Importance
Once a product is out of the marketer‘s hands, the importance‘s of those products are left up
to channel members. If there are pressing issues in the channel, such as transportation problems, or if a competitor is using promotional incentives in an effort to push their product through resellers, the marketer‘s product may not get the attention the marketer feels it
should receive.
Number of Channel Levels: The number of intermediary levels indicates the length of a marketing channel. For marketers the choice of distribution design comes down to selecting between direct or indirect methods, or in some case choosing both. Thus, there are two types of Distribution channels: a. Direct Channels b. Indirect Channels a.
Direct Channels
b.
Indirect Channels
DIRECT CHANNELS
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With a direct distribution system, the marketer reaches the intended final user of their product by distributing the product directly to the customer. That is, there are no other parties involved in the distribution process that take ownership of the product. The direct system can be further divided by the method of communication that takes place when a sale occurs. These methods are: i.
Direct Marketing Systems
With this system the customer places the order either through information gained from non personal contact with the marketer, such as by visiting the marketer‘s website or ordering from the marketer‘s catalog, or through personal communication with a customer
representative who is not a salesperson, such as through toll-free telephone ordering.
ii. Personal Selling Systems
The key to this direct distribution system is that a person whose main responsibility involves creating and managing sales (e.g., salesperson) is involved in the distribution process, generally by persuading the buyer to place an order. While the order itself may not be handled by the salesperson (e.g., buyer physically places the order online or by phone) the salesperson plays a role in generating the sales.
iii. Assisted Marketing Systems 21
Under the assisted marketing system, the marketer relies on others to help communicate the marketer‘s products but handles distribution directly to the customer. The classic example
of assisted marketing systems is eBay which helps bring buyers and sellers together for a fee. Other agents and brokers would also fall into this category.
INDIRECT CHANNELS With an indirect distribution system, the marketer reaches the intended final user with the help of others. These resellers generally take ownership of the product, though in some cases they may sell products on a consignment basis (i.e., only pay the
Supplying company if the product is sold. Under this system, intermediaries may be expected to assume many responsibilities to help sell the product.
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Indirect methods include
1. Single-Party Selling System
Under this system the marketer engages another party who then sells and distributes directly to the final customer. This is most likely to occur when the product is sold through large store based retail chains or through online retailers, in which case it is often referred to as a trade selling system.
2. Multiple-Party Selling System
This indirect distribution system has the product passing through two or more distributors before reaching the final customer. The most likely scenario is when a wholesaler purchases from the manufacturer and sells the product to retailers.
CHAPTER 3 23
Industry Profile
Company Profile
INDUSTRY PROFILE
A personal computer (PC) is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end user, with no intervening computer operator. As of 2009, a personal computer may be a desktop computer , a laptop computer or a tablet computer . The most common operating systems for personal computers are Microsoft Windows, Mac OS and Linux, while the most common microprocessors are x86-compatible CPUs, ARM architecture CPUs and PowerPC CPUs. Software applications for personal computers include word processing, spreadsheets, databases, Web browsers and e-mail clients, games, and myriad personal productivity and special-purpose software. Modern personal computers often have highspeed or dial-up connections to the Internet, allowing access to the World Wide Web and a wide range of other resources. A PC may be a home computer , or may be found in an office, often connected to a local area network (LAN). This is in contrast to the batch processing or time-sharing models which allowed large expensive systems to be used by many people, usually at the same time, or large data processing systems which required a full-time staff to operate efficiently. While early PC owners usually had to write their own programs to do anything useful with the machines, today's users have access to a wide range of commercial and non-commercial software which is provided in ready-to-run form. Since the 1980s, Microsoft and Intel have been dominating much of the personal computer market with the Wintel platform. The laptop market has registered 79% Year-on-Year growth during 2009. The laptop sales are growing at much faster rate than projected. India's personal computer market is undergoing a major transition. However, laptop computers cannot completely wipe out desktop computers, because both are design to meet different needs or different consumer segments. 24
The Major players in Laptop Market are: 1. Acer 2. HP 3. Dell 4. HCL 5. Lenovo 6. Toshiba 7. Sony
Reason for the Expansion of Laptop Industry: 1. The Laptop market is growing at a fast rate because of change in work life of
consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing. 2. Indian Laptop market in now in sync with global market. It was in 2005 that sales of
laptops surpassed the sales of desktop computers for the first time in India. 3. Other factors that are responsible for the hike in sales figure are reduction in prices
and affordability. Now Laptops are sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices. 4. The third most important factor is duty free import of Laptops as a personal baggage
that has helped a lot in increasing the penetration level of the product among the consumer population. Awareness about laptops has also increased over the years. 5. Laptops with the best suitable configuration are available in the market, which allows
different kind consumer to purchase it. Customers like corporate and student have different need of configuration, which helps the laptop market to, specifically concentrate on target market. 25
6. Various kind of laptop considering design, configuration, size, portability and many
important features enable different consumer to go ahead with suitable laptop, which helps Laptop industry to manufacture consumer friendly things, which could satisfy their utmost needs and demands.
Recent Market Review: 1. The laptop computer market in India grew by 84.8 per cent in the first quarter of 2010
against the corresponding quarter last year, contributing significantly to the overall PC market growth of 25.1 per cent. More than five lakh notebook PC‘s were sold in the
quarter, a study by market analyst IDC India said today. 2. Hewlett Packard (HP) retained the top slot with a market share of 15.9 per cent, while
Acer occupied the second position with a market share of 13.3 per cent, Dell occupied third with a market share of 12.9 per cent. Notebook PC sale in home and `Small Office and Home Office' (SOHO) segments grew by 103 per cent and made up 41.2 per cent of the total business. The next largest contributors were enterprise and educ ation segments. 3. Given the choice of portability, flexibility and ease of use and narrowing of price-
performance gap that once existed between portables and desktops, consumers are almost overwhelmingly inclined to buy notebook PCs. 4. Further, laptop sales recorded a year-on-year growth of 87 per cent in the northern states
of the country, followed by southern states at 70 per cent. 5. Meanwhile, the desktop PC shipments showed a growth of 10.9 per cent in the same
quarter. 6. Due a constant drop in price rapid technical improvements and the swift evolution and
extension of the WAN technology, notebooks are destined to replace desktops in most areas both professionally and at home. 7. In addition, laptops are continually getting lighter and screen sizes bigger. Most new
laptops come with 17-inch screens and weigh less than 7 pounds. Those with 15-inch monitors generally weigh less than 5 pounds. In addition, 14-inch is less than 4 pounds.
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8.On one hand, they will continue to improve in the traditional "way" catching up with the
desktops in term of power and capacity and slowly replacing desktop for most needs. 9.Another aspect is the extra portability evolution already underway with mini laptops,
palmtops, tablet PCs and touch screen laptops. Combining extreme portability and WiF,these mini laptops will replace gradually paper and pads, order sheets & notebooks.
COMPANY PROFILE
Source of sweet maple syrup Acer=Genre of the Maple tree. It mean sharp but soft leaves and robust Timber
ABOUT
27
Introduction
Originally named Multitech, established by ―Stan Shih ”, his wife ―Carolyn Yeh‖, and a group of
five others in 1976. Multitech was eventually renamed Acer in 1987. It began with eleven
employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies, but over time, it began to grow as a PC manufacturer. The global headquarters is located in Hsinchu City, Taiwan Acer is the second largest computer manufacturer in the world (by sales) after HP, is No. 2 for notebooks, and has a global workforce of more than 6,000 employees. Revenues in 2009 reached US$17.9 billion. The company owns the largest franchised computer retail chain in Taipei, Taiwan.
The successful mergers of Gateway Inc. (October 2007) and Packard Bell Inc. (March 2008) by parent company, Acer Inc., completes the group‘s global footprint by further strengthening its presence in the U.S. and Europe. Established in 1976 with US$25,000 in capital and 11 employees, Acer today focuses on marketing its brand name IT products around the globe. In Europe, Acer mounted an association with the Ferrari Formula 1 Team. Prior to this, they were associated with Prost Grand Prix in 2001 and the BAR-Honda team in 2002. Their sponsorship of Prost was intensive and resulted in buying the naming rights to the engine. Throughout the 2001 season, the team was referred to as Prost-Acer. After Prost folded, Acer sponsored the BAR team. Acer then began to offer a line of premium laptops and LCD monitors with Ferrari branding. It has recently broadened the scope of its relationship with Ferrari by announcing it will sponsor the Formula 1 team until 2008. Acer has recently introduced the Ferrari line of products to North America, and rolled out a Ferrari-branded line of PDA devices. Consolidated Revenues: 19 US$ billion Mission 28
Acer ‘s long-term mission is to break the barriers between people and technology. Acer commitment to developing easy-to-use, dependable products that meet their customers‘ needs that has led to the creation of our unique Empowering Technology, designed to ensure that our customers receive the full benefit of each technological breakthrough. Empowerment through hardware, software and services – that is the Acer brand promise.
Acer Inc Facts:
Acer is the fastest growing IT brand globally. Acer stands at the No. 1 position in Europe for Notebook Sales. It is Asia‘s super brand 5 years in a row. Acer completes Gateways acquisition
in USA. Now Acer is at no. 1 brand in Monitor and No.2 in PC brand in US retail. Recently Acer has completes Packard Bell Acquisition in Western Europe, this acquisition has help Acer to add 5% market share in EMEA region. It is continuing the association with Ferrari, now Acer is the official supplier and sponsor of IT to Ferrari worldwide. In addition to the sponsor of Scunderia Ferrari Acer is providing Ferrari notebooks followed by LCD monitors. These notebooks have sublime looks and innovative technology. In this ways two most reputed brands have close together worldwide this brand association has reflected dedication in efforts and enjoying the spirit of competition.
Dedication of effort and spirit of competition:
1. Acer sponsors FC Barcelona team 2. New York Yankee Pitcher 3. Yamaha Motor cycle Racing 4. Acer has got pride to sponsor in 2012 London Olympics 5. 2010 Vancouver Winter Olympics 6. Brand ambassador (Hritik Roshan) representing, dynamism, high performance, and Youthful energy in India.
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7. Acer has got innovative caring personality since it efforts in empowering technology in the form of innovative design developed around customer needs. Acer has empowering technology with highly intuitive user interface on all products. The empowering technology provides key settings in major areas. Technology leadership:
a. First, to launch P4, Centrino, Sonoma, Yonah, Merom, Santa Rosa Platforms worldwide & in India Now Penryn! b. First, to launch fully functional Linux laptops in India in 2005. c. First, to launch Tablet PC, Finger Print, smart card integrated laptops worldwide. d. ROHS complaint since June 2006. e. They have 3D series also.
India Acer India (Pvt) Ltd. was incorporated on 9 September 1999, a 100% subsidiary of Acer Inc.
Acer India has its headquarters in Bangalore, with branch offices in Ahmadabad, Chandigarh, Chennai, Guwahati, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Andhra Pradesh, Nagpur and Pune. India Reconfiguration Center opened at Pondicherry in December 1999. Moved to 3X location in Aug2003. In spite of many branch offices covering major areas across India Acer, lacks in manpower in compare to its competitor. The approximate figure of Manpower in India is between 200-300. From this figure, we can conclude that Acer main business lies in distribution channel. It has strong distribution channel which helps to increase its sales across the country. This is where the company has competitive advantage over other large organizations, many retailers and distributors have joined effort with the company, which helps the company to achieve at the outstanding position in India, that too in the short span of time with Year on year growth of 180%.
30
Acer, is more interested in using the distribution channel and understand the function that this channel performs. It has understood the channel member‘s interaction and how they organize to
perform the work of channels. Acer knows the major channel alternatives that are open to the company. Company comprehends the selections, motivation and evaluation of channel members. Acer Understand the nature and importance of marketing logistics and integrated supply chain management In consideration to the Hyderabad market, Acer stands here in no. 1 position. Complete market is a joint effort of Acer employees starting from the lower level employees to higher level and in addition to the major contribution of channel member like local dealers, distributors and retailers. Together it has formed a strong value delivery network, which means, ―The network made up of the company, suppliers, distributors, and ultimately customers who ―partner‖ with each other to improve the performance of the entire system.‖
India Location:
Strategy 31
Acer has focused on three micro areas: a. Mobility
Traditionally mobility equals notebooks and PDA. It has-been observed that technology has refined this area but not redefined it. New technology will enable new solutions and applications targeting specific needs. Ultra mobile devices, wireless connectivity, and enhanced graphics will generate new needs and applications. b. Enterprise
In today‘s world, Security and Manageability are becoming a main concern for
professional customer. Security in terms of private data storage and manageability in terms of optimum utilization of resources. Server consolidations provide easier-tomanage storage and security and far greater flexibility. With addition to high configured server new form factor, thin-client will replace current form factor.
c. Convergence
Acer wants to be a major player in the convergence market and is one of the first to offer convergence solutions to customers. Convergence products should manage content from different sources, wireless connectivity, and integration with other CE devices (standards), ultra mobile solutions, and home storage. Content comes from different sources. Web-based content might take the leadership on home entertainment.
PRODUCTS:
Acer ‘s PC-centric product offering includes mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, Projectors, and Handheld/navigational devices. Sub-brands include the consumer-focused Aspire series, and commercial sector Travel Mate, Veriton, and 32
Altos series. The following is laptop brand survey in worldwide market where Acer stands at No.2position.
Dell 17%
Other 42%
HP 12% Acer 12% Lenovo 10%
HCl 7%
Market Share of Laptop Industry
1. Acer Laptops
Acer Laptops offer a wide range of features that address the requirements of different users, from value machines to gaming, ultra-portables for business users and desktop replacements for maximum productivity. Available in four different categories described below. a. Acer Aspire Laptops (Multimedia and Gaming Laptops for Home Users) b. Acer Iconoia Laptops ( Multimedia laptop with touch screen keypad ) c. Acer Time line series ( multimedia laptop with long battery life ) d. Acer Travel mate Laptops (Laptops for Home/Business/Education Users) e. Acer Extensa Laptops (Affordable Home Laptops) f. Acer Ferrari Laptops (Exclusive Innovation from Acer & Ferrari )
33
Acer Desktops
Acer brings display monitors with all the latest technologies needed to give you razor sharp details
and
outstanding
picture
quality,
complimenting
your
home
or
office.
Now Available in five Sizes from 17" to the new 24" - The range consists of the NEW CrystalBrite
Gaming
Screens,
Professional,
Office,
Value
and
Widescreen
Value!
Regardless of your requirement Acer have a product to suit your needs. a. Acer 17 Inch TFTs b. Acer 19 Inch TFTs c. Acer 20 Inch TFTs d. Acer 24 Inch TFTs 2. Acer Projectors
Acer brings to you the perfect projector range, delivering visual comfort experience whether it be for work or home entertainment. Cutting-edge DLP (digital light processing) technology gives Acer's DLP Projectors an extremely light, compact profile and advanced color reproduction that offers true to life picture quality. The only difficult choice left is to ch oose which one. Acer's line up of projectors includes multiple options for your business and home needs. Reasonably priced and fully featured, they bring images to life providing the ultimate in bigscreen home entertainment and a portable solution for the office.
3.
a.
Plug and play connectivity
b.
Empowering Technology for simple set up and use
c.
DLP™ technology
d.
Slim, compact design. Aspire one Net books
34
Acer ranks No. 1 in net book worldwide. Its key features are: a. Lightest Net book b. Crystal Bite Screen c. World class support d. Atom Processor e. Multi-card reader f. International traveler warranty g. Great looks h. Available in 5 distinct color Acer is also into the sales of accessories like:
i.
Carry cases
j.
CD/DVD Media
k. Ext. hard drives l.
Printer and Ink
m. Software‘s n. Speakers o. TV tuners p. USB memory pens q. Webcams r. Wireless and 3G 35
Services:
Acer not only provides multi featured product but it also give the services like technical support, pre delivery inspection and after sales services. The basic objective is to avail Acer standard support for the products like Notebooks and projectors, consumer desktops, commercial desktops and servers and standalone Monitors (LCD and CRT). Awards
2009 iF award for product design – Aspire Gemstone blue series
●
International Forum Design of Germany ●
2008/9 Good Design Award – Aspire One Japan Industrial Design Promotion Organization
●
Trusted Brand 2008, Gold Award, 10 consecutive years for Asia Pacific and Taiwan Reader‘s Digest
●
Win HEC Award 2008 – Aspire One, Aspire Predator, Aspire 8920G Microsoft Corp.
●
Channel Champions award for financial performance – flat panel display category Computer Reseller News, USA
●
One of the ―Fabulous 50‖ – a list of the best of Asia-Pacific's biggest listed companies
Forbes, USA ●
Hot Buy – Aspire Predator G7700
Stuff, South Africa ●
Recommended – X203H LCD
Chip, Malaysia
36
Acer Travel Mate 8200 and 5-Series LCD monitors win the 2006 iF Design awards
Travel Mate 8200 and 5-Series (AL1751/AL1951/AL2051W) LCD monitors have won the 2006 iF (International Forum) awards for product design. The iF seal of design excellence has become a symbol for superior quality and developed into a trend-setting design competition over the past five decades.
Acer gets the "Gold" Computer Super Brand in Asia for seventh consecutive year
In the 2005 Reader's Digest Super Brand survey, Acer was named Asia's computer Super Brand Gold winner for the seventh consecutive year. These brands were rated quantitatively and qualitatively and the very top-performing brands were awarded Gold Super Brand status. Acer also received top rankings in Hong Kong , Malaysia , Thailand and Taiwan.
Acer
Travel
Mate
3000
wins
coveted
Red
Dot
award
for
product
design
Acer's Travel Mate 3000 notebook PC has won one of the world's most sought-after design awards -- the Red Dot -- for superior design quality. The award was presented by the Design Zentrum Nordrhein Westfalen of Germany and is a testament of the global recognition of Acer's high quality and customer-centric products.
37
iF
Design
Award:
A
trademark
for
outstanding
industrial
design
Acer's AL2032 W LCD monitor is a winner of the 2005 iF design (International Forum Design) awards; as one of the best-known design contests in the world, the iF design award has become a prestigious trademark for outstanding design, and a symbol of a company's commitment to innovation
Red Dot Award: World-class German design institute commends the AL1731 LCD
Acer's AL1731 LCD monitor has won the prestigious Red Dot award that represents one of the most coveted quality marks for excellence in design around the world. Noted for its streamlined design and user-centric interface, the AL1731 LCD is a winner in the 2004 Product Design - Media and Home Electronics category. Acer is honored to receive this recognition for design capability;
President Chen Honors Acer with Gold and Silver National Awards of Excellence June 2001
Acer brings home one gold and four silver awards at the prestigious 2001 National Awards of Excellence ceremony, managed by the China External Trade Development Council (CETRA), Taiwan's foremost trade promotion organization. The annual awards program is designed to honor the most innovative and competitive Taiwan-made products. Acer products collected four of 21 silver awards, and one of nine gold awards this time around, bringing its impressive collection of Taiwan's premier prizes to a total of 18 (12 silver, 6 gold) over the last nine consecutive years.
38
39
Table 1: Acer Product availability in retail outlet.
Notebooks
Net books
Desktops
Smartphone
No of unit
592
392
348
8
Percentage
44%
29%
26%
1%
Source: Primary Data Chart 1: Acer Product availability in retail outlet.
Smartphone 1% Desktops 26%
Notebooks 44%
Netbooks 29%
Source: Primary Data
Analysis: In my survey I found that find that 44% of notebooks , 29% net books , 26% of
desktop and only 1% is smart phones are available in their retail outlets . This shows the retailers sell Notebooks of Acer when compared to other products of the same brands. It can be concluded that the company is successful in establishing a strong distribution network for Notebooks , Net books , Desktops .
40
Table :2 Ranking of ACER based upon sales performance Product
No of unit
Percentage
Notebooks
48
55%
Net books
24
27%
Desktops
16
18%
Smartphone
0
0%
Total
80
100%
Source: Primary Data Chart :2 Ranking of ACER based upon sales performance
Sales performance
Smartphones 0%
Desktops 18%
Notebooks 55%
Netbooks 27%
Source: Primary Data Analysis: According to survey report sales performance
notebooks having more market .
According to retailer opinion notebooks 55% , 27% net books , 18% desktops. Based upon the survey it can be analysis that
the sales performance of notebook, net books , desktop are
performing well owing to the companies product offering for deferent segments of the market. This is being complemented with the various promotional activities in the form of discounts gifts etc. 41
Table :3 Sales of the following ACER Products for the last month Product
No of unit
Percentage
Notebooks
1772
52%
Net books
900
27%
Desktops
704
21%
Smartphone
16
0%
Total
3392
100%
Source: Primary Data Chart :3 Sales of the following ACER Products for the last month
1772 1800 1600 1400 1200 900
1000
704
800 600 400 200
16
0 Notebooks
Netbooks
Desktops
Smartphones
Source: Primary Data Analysis: according to Survey last months sales of Acer product notebooks 1772 unit and net
books 900 unit , Desktops sales in last months 704 , smart phone
are sales only 16 peace in
Hyderabad. The notebooks sales are the highest compared to netbooks & desktops due to factors like functionality affordability mobility etc. 42
Table: 4 Ranking the following Acer product on scale of 1-4 based their sales promotion offer Product
No of unit
Percentage
Notebooks
36
45%
Net books
24
30%
Desktops
12
15%
Smartphone
8
10%
Total
80
100%
Source: Primary Data Chart: 4 Ranking the following Acer product on scale of 1-4 based their sales promotion offer
Sales Promotion Offer Notebooks
Netbooks
Desktops
Smartphones
10% 15%
45%
30%
Source: Primary Data Analysis: According to survey report based upon their rating 45% retailer says that notebooks
have good sales promotion offer in respective 30% retailer have opinion net books are good sales promotion offer , 15% of retailer are give opinion about Desktops are good sales promotion offer , only 10% of retailer have perception smart phones are doing good sales promotion in Hyderabad. 43
Table :5 ACER should focus on more advertisement
Parameters
No of retailer
Percentage
Yes
65
81%
No
15
19%
Total
80
100%
Source: Primary Data Table :5 ACER should focus on more advertisement
Advertisment 65
70
yes
No
60 50 19%
40 30 15
20 10
81%
0 yes
No
Source: Primary Data Analysis: According to survey report 81 % of retailer are not satisfied with Acer advertisement
they said that Acer should do more advertisement and only 19% of retailer are think about Acer advertisement are good . This reflects the effectiveness of the promotional activity of acer products
44
Table :6 modes of advertisement
Modes of Advertisement
No of Retailer
Percentage
Television
16
20%
Newspaper
53
66%
Radio
6
8%
Internet
5
6%
Total
80
100%
Source: Primary Data Chart :6 Modes of advertisement
Modes of advertisment 6%
8%
20% Television News paper Radio
66%
Internet
Source: Primary Data Analysis: according to primary data most of retailer said that Acer product are good but they
don‘t have proper awareness out of them 66% of retailer are saying newspaper are better for
Acer product advertising they also said that if Acer do newspaper advertising than it create more awareness in market ,while 20% retailer have opinion if Acer do advertisement commercial add on TV than it will create more awareness & only 8% of retailer said that Radio and 6% are said that Acer should do advertisement on internet .
45
Table : 7 pricing strategy of Acer product
Products
No of Retailer
Percentage
Notebooks
49
61%
Net books
16
20%
Desktops
12
15%
Smartphone
3
4%
Total
80
100%
Source: Primary Data Chart : 7 Pricing strategy of Acer product
Smartphones 4%
Pricing srategy
Desktops 15%
Netbooks 20%
Notebooks 61%
Source: Primary Data Analysis: According to survey report 61% retailer are said that notebooks have good price, 20%
of retailer are said net books having good price & 15 % retailer said that desktops have better price and only 4% retailer said that smart phone price are good in compare of other brands whatever feature given other brands in compare of other brands Acer product are better as retailer said that.
46
Table: 8 Acer product occupy the maximum shelf space in your retail outlet
Products
No of Retailer
Percentage
Notebooks
46
57%
Net books
22
28%
Desktops
12
15%
Smart phones
0
0%
Total Source: Primary Data
80
100%
Chart: 8 Acer product occupy the maximum shelf space in your retail outlet
Shelf space Notebooks
Netbooks
Desktops
Smartphones
0% 15%
28%
57%
Source: Primary Data Analysis: According to survey report 57% retailer give maximum shelf space to Notebooks and
28% retailer are more prefer shelf space to Net bo oks only 15% retailer are more concentrate to give more shelf space to Desktops .
47
Table :9 Acer product prefer to display -
Products
No of Retailer
Percentage
Notebooks
21
26%
Net books
53
66%
Desktops
6
8%
Smart phones
0
0%
Total
80
100%
Source: Primary Data Table :9 Acer product prefer to display -
Display product Notebooks
Netbooks
Desktops
Smartphones
0% 8%
26%
66%
Source: Primary Data Analysis: According to survey report 66% retailer are display Net books because of color &
design are attractive 26% notebooks & only 8% retailer are display desktops. to factore like many of the younger generation gen eration show preference towords purchase of these products.
48
Table :10 ACER products available on time
Parameters
No of retailer
Percentage
Yes
58
72%
No
22
28%
Total
80
100%
Source: Primary Data Table :10 ACER products available on time
product availability on Time
No 28%
yes 72%
Source: Primary Data Analysis: According to survey report Acer product delivery system on time that means we can
say that Acer Product delivery system is good because out of sample 72% retailer have positive opinion about Acer delivery system only 28% 28 % retailer are said that delivery system is not good .
49
Table :11 Raking the following ACER Products Products based on their timely Delivery
Products
No of Retailer
Percentage
Notebooks
40
50%
Net books
28
35%
Desktops
12
15%
Smart phones
0
0%
Total
80
100%
Source: Primary Data Chart:11 Raking the following ACER Products based on their timely Delivery
Delivery system
Smartphones 0%
Desktops 15%
Notebooks 50% Netbooks 35%
Source: Primary Data Analysis: based on survey report Acer notebooks delivery system is very good because 50% retailers are said that Acer product delivery system is good.
50
Table 12: Rating the ACER Products based on their color & design
Products
No of Retailer
Percentage
Notebooks
12
15%
Net books
48
60%
Desktops
6
7%
Smart phones
14
18%
Total
80
100%
Source: Primary Data Chart 12: Rate the following ACER Products based on their color & design
Chart Title Notebooks
Netbooks
Desktops
Smartphones
15%
18% 7%
60%
Source: Primary Data Analysis: According to our study I found that Acer net books have good color & design out of
all retailers 60% said that net books have good variety of product.
51
Table :13 satisfied channel partner No of Retailer
Percentage
Excellent
52
65%
Good
10
12%
Satisfied
6
8%
Not satisfied
12
15%
Total
80
100%
Source: Primary Data Chart :13 satisfied with your channel partner
Happy Retailer with channel partner Not satisfied 15% Satisfied 8% Good 12%
Excellent 65%
Source: Primary Data Analysis : The above figure reflects the successful implementation of the various promotional sceam implemented by ACER with respect to the retailer.
52
CHAPTER 5
FINDINGS
CONCLUSION
SUGGESTIONS
FINDINGS
1. Most of Retailers need Acer promotion for increasing Acer sales and to increase awareness in the market. 2. Acer is lacking behind in its timely delivery of stock to Retailers which is affecting its sales growth. 3. Acer is lacking behind in offering sales promotion offer so as to create awareness into customers in compare to its major competitors like Notebooks & Net bo oks . 4. Most of the small retailers are not interest to keep stocks. All the Acer product . 5. Most of the Retailers has agreed that Acer has the best pricing strategy. 6. I found in some of the Retailers are not reporting properly and not checking the availability of stocks. 7. Most of the customers prefer to buy Notebooks from because they have complete flexibility to move around the products. 8. Out of the above 5 products the most preferred brand that the customer would like to have as his Notebooks, the next is Net books, then comes others products. People are less concern about Acer smart phones because most of the customers not aware about Acer‘s smart phones.
53
9.All the people are giving offers to the student at the time of admission, Acer notebooks.
SUGGESTIONS
From the analysis of Acer products in retail
it has been observed that customers are
more likely to purchase those product whose configuration matches with affordable price. If at all they find such matching product in some known brand they are more attracted towards it. Acer notebooks is good in price and configuration but it is lacking behind service and the customer more care full about service.
1. Public awareness should be done to make aware of the products. Public awareness like advertisement,
public
campaigning,
hoarding,
promotions
on
college
campus,
advertisement through digital media etc.
2. Proper counselling with promoters should be done by Acer at Retail regularly which can act as motivational tools to motivate promoters. Conducting activities leading to skilled behaviour can also help Acer to increase its sales at retailers .
3. Company should recruit special persons to check the flow of products in the market. As Acre is very conservative on the part of recruiting new employees, it has only 400 employees all over India which is not enough to control such a huge market like India.
4. Executives should communicate the new Products to the Promoters in best understandable way. The advantages and benefit should be mentioned comparing with competitors.
5. Company should stress more on building good relationship with retailers to move the products in the market, Regular visit is necessary to build a good relation with its partners.
54
6. Should Improvise on the offers and gifts schemes offered to retailers and customers in order to attract retailers and customers.
7. Conduct aggressive sales promotion at retailers campus like arranging special counters with an expert who should be able to explain advantages and benefits of various products or also can conduct electronic carnivals in the retailers area.
8. Acer in order to increase its sales retailers have to display their products aggressively, in the séance at the time of lunching customized display boards or signs should be put up at places or bays having maximum footfalls so that to attract more potential customers and create curiosity to know about the latest technology among the gadgets enthusiast.
9. Acer should make policy for fixed end-user price for all the retailers so that fair game will be played and retailers would not to compromise on their margins.
10. Should arrange for live demonstration of the latest technology like DDR3 RAM, MultiGesture touch pad so that the potential customers get aware and at the same time get fascinated with the latest technology.
55
Conclusion
Organized Retail has been the buzzing topic for over the last couple of years, many believe that arrival of Wal-Mart will provide a greater boost, as it will compel several large players like Reliance and Tata‘s to expedite their plans.
Major IT vendors have begun formulating strategies to ride the hyper mart bandwagon. Development in the retail sector is a huge opportunity for Acer‘s consumer business. The entry
of large companies in organized retail is bound to create a paradigm shift in buying behaviors and fuel consumer demand. IT products have been gaining mass acceptance. Increase in education and income levels have been the reasons behind the upswing and this phenomenon is not limited to Metros but has spread to smaller cities as well. In addition to this advantage there are certain area where Acer lacks, form the questionnaire we made and the response that we got from the channel members shows that Acer have to focus on aggressive promotions. Other than the media advertisement, Acer have to concentrate on some different types of promotion techniques like putting the hoarding on the area where most of the people visits, conducting road shows, auto back and bus back activities and websites. It is also going to start some offers on its new range of aspire series of consumer notebooks. It is going to start conducting training session in large retail outlet so that channel member could precisely give information about their product. Acer is now trying to focus on some potential T2 and T3 channel members according to area wise which will exclusively sale the Acer brand. The location where more often notebook sales occur have been targeted and continuous visit to each channel member
for feedback and
performance of channel member have been observed by the employees. Since Acer is 100% 56
channel committed, it will continue to build up strong relationship with channel members and partners. Considering the development of Large Format Retail industry and changing buying behaviour of the customers every company focusing on L.F.R. Acer was one of the first vendors to focus on retail, and the focus will now shift from B-class towns to C- and D-class towns. ―Acer sees opportunities in both — modern (large format) retail and its speciali zed IT stores. It‘s the consumer who decides where to buy. Acer believes that larger retails will play a very crucial role in determining how consumers in metros and large cities buy. However, in the near future, Acer see IT
specialized
stores
being
preferred
by
customers
in
B-
and
C- class
towns,‖
In 2010-, Acer expects large-format retails to contribute a quarter of its retail pie. ―Acer will be adding new Acer Malls in smaller towns. Acer is targeting 350 Acer Malls by 2011 end‖.
BIBLIOGRAPHY www.google.com www.acer.in www.dell.co.in www.hp.com www.managementparadise.com
57
Marketing Management by Philip Kotler.
APPENDIX
Name Of Retail outlet : Name of person : Designation: Email.id :
Mo.no.:
Product :
What are the product are available In your Retail outlet – (A) Notebooks (D) Smart phones
(B) Net books (E) Monitors
(C) Desktop (F) Projectors
According to you Which product is the best one – (A)Notebooks (D) Smart phones
(B) Net books (E) Monitors
(C) Desktop (F) Projectors
Reason : ……………………………………………………………………………………………… ………………………….
……………………………………………………………………………………………… …………………………… According to you Which product is max sale – 58
(A)Notebooks
(B) Net books
(D) Smart phones
(E) Monitors
How many Notebooks sale in a months – ………………………………….
How many Net books sale in a months – …………………………………… How many Desktops sale in a months – ………………………………………
(C) Desktop (F) Projectors
How many Smart phones sale in a months – ………………………………………
How many Projectors sale in a months – ……………………………………….
How many Digital camera sale in a months – ………………………………………. Promotion What do you think about offer given by the ACER product – (A) Excellent (B) Good (c) Fair
What do you think about offer given by ACER product – Products -
(A) Excellent
(B) Good
(c) Fair
Note books Net books Desktops Smart phones Projectors Monitors
(D) Poor
Which product of ACER you are promoting in your retail outlets – 59
(D)Poor
(A)Notebooks
(B) Net books
(D) Smart phones
(E) Monitors
(C) Desktop (F) Projectors
What do you think about Advertisement of ACER (A)Excellent (B) Good (c) Satisfied (D) Not Satisfied
Should ACER create More Advertisement (A) Yes (B) No
Pricing –
What are the premium range of Different product of ACER – Products
From
To
Note books Net books Desktops Smart phones Projectors Monitors
On which product you get more profit – (A)Notebooks
(B) Net books
(D) Smart phones
(E) Monitors
(C) Desktop (F) Projectors
What do you think about ACER product price is – (A)Excellent (B) Good (c) Satisfied 60
(D) Not Satisfied
Place :
From where did you get all the product –
Products
Manufacture
Whole seller
Dealer
Note books Net books Desktops Smart phones Projectors Monitors
Which product are you more provide Self Space – (A)Notebooks
(B) Net books
(D) Smart phones
(E) Monitors
(C) Desktop (F) Projectors
Which product are you more Display in your retail outlets – (A)Notebooks
(B) Net books
(D) Smart phones
(E) Monitors
Service: From where you get on time delivery – Products Manufacture
(C) Desktop (F) Projectors
Whole seller
61
Dealer
Note books Net books Desktops Smart phones Projectors Monitors
Are you happy with your channel partner – (A) Yes
(B) No
Extra
How many tine ACER employee meat in a months – ……………………………………..
What do you think about ACER product color – Products -
(A) Excellent
(B) Good
(c) Fair
(D)Poor
Note books Net books Desktops Smart phones Projectors Monitors Suggestion : ……………………………………………………………………………………………… ………………………………………………………………….. ……………………………………………………………………………………………… …………………………………………………………………..
62
