TABLE OF CONTEN TS CONTEN TS ♦
Preface
♦
Acknowledgement
♦ ♦
Certificate Declaration by the Candidate TOPIC NAME
PAGE NO.
CHAPTER – 1 INTRODUCTION (A) COMPANY PROFILE (B) HISTORY (C) KEY PERONS CHAPTER – 2 OBJECTIVE CHAPTER – 3 RESEARCH METHODOLOGY (A) TYPE OF RESEARCH (B) SOURCE OF RESEARCH CHAPTER – 4 PRODUCT DETAILS CHAPTER – INTERPRETATION
DATA
ANALYSIS
CHAPTER – ! S"OT ANALYSIS CHAPTER – # LIMITAT LIMITATION CHAPTER – $ SUGGESTION AND AND CONCLUSION CHAPTER – % BIBLIOGRAPHY CHAPTER – 1& 'UESTIONNAIRE
AND
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Shifting focus to advertising
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OB1/CTI+/ O T2/ STUD0
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D"T" "N"40SIS "ND INT/R%/T"TION R7*< 09 S/>* 09 A
I9,/,, • • • •
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A:,/*-< P/060*,-
Product Knowledge Quality Knowled ge
18%
12%
38%
10% 2%
20%
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I9,/,, •
• • •
•
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•
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•
F0/6< 09 F/,,T/7, A/,7 =*+ C+7 7 , *0 E>0/* 0>>0/*5*,7 *+5- *+, market di"er#ification 05 , 70>*,. T+- = 7-0 +,> 7- *+, >/05* 0= - 67*5/*? -*7<,.
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•
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•
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4I3IT"TIONS O STUD07
1. T+, -0>, 09 *+, -*5? - 6*, 0? *0=7/- *+, S7<7/ *? 9/06 =+,/, *+, 7*7 - 0,*,. 2. I* =7- :,/? *6, 0-56<. 3. R,->0-,- 09 *+, /,->0,*- 67? , 7-, 7 0* /,7,. 4. T+, 9<- 7/, 7-, 0 -5/:,? 05*, *+, 60*+ D,,6,/ 2&11 *0 F,/57/? 2&12 *+, /,-5* 67? :7/? 0*+,/ 60*+. . T+, -*5? 0:,/- *+, ,99,*:,,-- 09 >/060*0 6 09 F,:0 7 70* , 7>>, *0 0*+,/ >/05*-.
CONCLUSION "+, 0< *+, 67/8,* -5/:,? 7 6,,*< *+, >,0>, *+, <,,/7 0>0 905 =7- *+7* -06, 09 *+, R,->0,*- =,/, 59/,? 7 -06, 09 *+,6 7>>/,7*, 05/ =0/8 7 *+, 5,-*07/, >/,>7/, ? 5- ,75-, * =7- 7-0 5-,95 90/ *+,6 *0 80= *+, :7/05- 099,/- >/0:, ? F,:0
=++
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=, /7= /,066,7*0- *+7* *+, F,:0
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