You are going to read an article about the taste of food. Seven sentences have been removed from the article. Choose from the sentences A-H the one which fits each gap (1-7. !here is one e"tra sentence which #ou do not need to use
HOW SOUND AND COLOUR I NFL UENCE THE TAS TE OF FOOD
The sound di ner s hearwhi l et he y ar e eat i ng f ood can c hang et he way t he yt hi nk i tt as t es, s c i e nt i s t sha vedi s c o v e r e d .I nf a c t ,r e se ar c he r sha vea l s of o undt ha tc ha ng i ngt hec ol o urofaf o od can i nfluencet he flav ourex per i ence d by co nsume mer s.Food manuf act ur er s ar e now hopi ng t o expl oi tt hefindi ngsi nanat t emp mptt oma maket hei rf oodsmo moreappeal i ng. Pre vi ousl yi twas t houghtt hatt hesenseoft ast eand sme mel lwer et heonl y human sensest hat pl ayedar ol ei n exper i enci ngflavour .Pr of essorCharl esSpence,asensorypsychol ogi statOxf ord Uni v e r s i t y ,i sa l e a di nge x pe rti n hi sfie l d.1_ __ Fo re xa mp mpl e ,l i s t e ni ngt owa v e shi t t i ngt hes e a shor ecan makedi ner sdet ectseaf ood flavour s,whi l et hesound ofchi ckenscl ucki ngbr i ngsout t het a s t eofe g gs . Pr of essorSpencehasal sodi scov er edt hats i mpl ychangi ngt hecol ourofaf ood can i nfluencet he way i tt as t es .2_ _ _ Hesai d:“ Thi scol ourhass t r ongassoci at i onswi t hv er yr i pef r ui t .Anot her examp mpl ei st hecol ouror ange,whi chhassuchst r ongflavourassoci at i onst hatj ustchangi ngt he amo mountofor angeont hepackagi ngcanmaket heflavours ee m mor eaci di c” . Fo rs o me mef o odsso undi si nc r e di bl yi mpo r t a nt ,pa r t i c ul a r l yi ft hef o odma ke sas oundi t s e l fwhe ni t i sconsumed.Wi t hcar bonat eddr i nks,f orexamp mpl e,al otoft hefizzyflavourcome mes f r om t hesound ofbubbl es poppi ng.Sci ent i st s havef ound t hatboost i ng cer t ai n hi gh f r equency sounds when v ol unt eer sbi t ei nt ocr i spsandbi scui t scoul dmaket hem appeart ot as t ecr unc hi er . Many comp mpani esarenow emp mpl oyi ng neur osci ent i st st o hel pt hem devel op t hei rproduct s.4___ The yhav ef oundt hatt hec hang ei nt ext ur et hat ,f orexampl e ,i cecr eam under goe si nt hemo ut h a si tme l t s ,i spa rto fwha tma ma ke si ts oe nj o y abl e . Fl avouri snotj ustassi mpl east hewa waysomet hi ngt ast es,asal lt heot herse nsescom me ei nt opl ay andsome mecan domi mi nat et hewayt hebr ai ni nt er pr et saf ood.I cecr eam act i vat esapartoft hebr ai n whi c hi sj us tbehi ndt hee ye sandi swher ee mo t i onsar epr ocessed.5_ _ _ Anot he rs t udyhasf oundt hatt hecol ouroff oodhasasi gni ficanteffec tonpeopl e' sappe t i t es .Tes t s ubj e c t swe r epl a c edi nar o o m wi t hs pe c i a lc o l o ur e dl i g ht i ngi ns t a l l e d,a ndt he ng i v enas t e aka nd Fr enchf ri est oeat .6___However ,wheni twasrev eal edt hatt hest eakwasbl ueandt hef ri eswer e g r e e n,s o me mepa r t i c i pa nt sbe c amei l l . Recent l y ,onefir m hel d aspeci alt ast econf er encei n Br ussel st odemo monst r at ehow t hecol ourof t oma mat oes can effec t how consumer s enj oy t hem. m. I an Puddephat ,a l eadi ng sc i ent i st ,s ai d: “ Amazi ngl y ,wehavef oundt hatt her ei ssuchat hi ngast oma mat oest hatar et oor ed.7___ How t heyf eeli sal sopart i cul arl yi mport antf orconsumer s.Some mepr ef erafir m ski n,whi l eot her s wantsome t hi ngt hati ssof t e randmo r eassoci at edwi t hr i pej ui ci ness. So nextt i me you ar ei n ar es t aur antora super mar ket ,orj ustsi t t i ng down wn athome me t o eat some met hi ng,t hi nkaboutwhet heryourchoi ceshavebeeni nfluencedbysoundorcol our .You may besur pr i sed! $A% &ne of these firms has unveiled unveiled a new centre for research and development development and its e"perts have used brain scanning e'uipment to identif# the parts of the brain that are stimulated b# froen foods. $)% He found that b# changing a drin* from #ellow to a deep red+ it is possible to ma*e it taste up to 1, per cent sweeter than it reall# is. $C% ndeed+ much research has been done on all four of these. $%n that setting+ ever#thing appeared to be a normal colour. $/% !he# seemed to become become softer once the sounds were lowered. $0% )# melting+ melting+ it changes changes its ph#sical ph#sical characterist characteristics ics and creates creates contrast contrasts s that continuall# continuall# *eep #our senses interested.
$%He believes that it is possible to change the flavour of food simpl# b# e"citing people2s sense of hearing. $H%f the# are too green+ that is also undesirable as people thin* the# don2t taste ripe even though the# are.
