A unique Investment Opportunity EXECUTIVE SUMMARY Business Type: Digital Television Channel Contact Name: Syed MA Rahman Position: Managing Director Address: Islamic Television Project, Technology Park, Innovation Centre, Coventry, CV1 2TT Telephone/Fax: 024 7623 6508 Email:
[email protected] Website: www.channelislam.tv
Islamic television project has newly formed multimedia television channel, which is aimed to fill one of the last remaining gaps in the current media industry. The market segment consists of the largest ethnic minority, the Muslims in the west. The size of the market segment is calculated at population of 4 million in UK alone, and around 12 million in USA and Canada. The initial phase consisted with the process of the establishment of the business. Islamic television project utilised the initial years of its incorporation by building the necessary infrastructure, as well as by carrying out activities in the opening phase of setting up the business, in order to establish a strong foundation for the company. The success of these first steps resulted to the award of the company (channel ISLAM Ltd) as the best business start up in Coventry and Warwick by the European Union regional initiatives. The project is currently working on the second development phase. The second phase involves the production of television programmes and materials, marketing and subscription, and finally, the preparation for the launch of the Channel, through both cable and sky platforms. However, this vital phase depends on investment, as the activities are dedicated in the development of the channel, through resources acquisition, production and then finally broadcasting. On average it would cost £10 million pounds to launch a 24 hour digital television channel broadcasting in Europe, However Islamic television project has bought this cost down almost five folds to the cost of £2.2 million which includes all the frills. The
Islamic Television Project Registration Number 4138904
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A unique Investment Opportunity EXECUTIVE SUMMARY
question maybe raised as to how that was possible, well through our unique model of operations which has been vetted by the leading members of the media Industry as
‘feasible, practical and sustainable’. Secondly, by eliminating third party involvement and establishing direct and long term relationships with our service providers. Finally, by maximising the utilisation of resources and minimising wastage.
Islamic Television Project Registration Number 4138904
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A unique Investment Opportunity EXECUTIVE SUMMARY Average digital channel broadcasting on satellite and cable has two revenue streams, subscription and advertising.
Some choose to either become subscription or
advertising orientated, whilst others adopted both as the source of revenue. By being subscription orientated the channel has to compromise on the volume of viewer-ship in return for secured revenues, and the other hand being just advertising dependent is a risky venture and many channel fail to capitalise on a quite saturated market. In contrast to this industrial dilemma, Islamic television project has developed a seven stream revenue base from which is can maintain and sustain the services as well as not only break even in the second year of broadcasting but also start generating profits by its third year. It must also be noted that the existing digital channels could not boast the same volume of target audience and neither to they service this untapped niche, due to the lack of know how in terms of programming and providing relevant content
and access to the community. And Islamic television project has
developed both. This is a unique and intellectual property licensed system, which enables the venture to become a self-financing, internal investment driven project that will make Islamic television project a truly multinational company that would multiply the values of its shares as well as reap abundant dividends to its investors. Considering that it is allowed to reach its five year development plan. In the beginning of the third development phase, the business will be generating profit, which will indeed boost the pace of growth. This will allow the channel to globalise its activities and business, from Europe to America and then into the Asian continent, potentially serving 1.2 billion viewers across the globe within its five years development plan. This will not only bring vast economies of scale to the company but also provide a significant pay back on the investments made on the project. Taking into account the progress so far, the development team and myself are optimistic in seeing the future. Our expectations are that evidently, Islamic television project will launch and transmit its television channel around in the UK and USA by 2003. PROSPECTS:
Islamic Television Project Registration Number 4138904
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A unique Investment Opportunity EXECUTIVE SUMMARY The current position of Islamic television project Ltd can be summarised as, “successfully set-up with solid foundations and invaluable infrastructure, and already working towards commercialising the channel”.
Islamic Television Project Registration Number 4138904
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