Dr. BJ Fogg’s Behavior Grid a handy guide to 15 ways behavior can change
Green
Blue
Purple
Gray
Black
Do NEW behavior, one that is unfamiliar
Do FAMILIAR behavior
INCREASE behavior intensity or duration
DECREASE behavior intensity or duration
STOP doing a behavior
Behavior
Behavior is done ONE-TIME
Span
Behavior has a DURATION, such as 40 days
Path
Behavior is done FROM NOW ON, a lasting change
FROM NOW ON
Dot
DURATION
ONE-TIME
NEW
Behavior
Behavior
Behavior
FAMILIAR INCREASE DECREASE
-
Behavior
STOP
GREEN DOT
BLUE DOT
PURPLE DOT
GREY DOT
BLACK DOT
Do NEW behavior one time
Do FAMILIAR behavior one time
INCREASE behavior one time
DECREASE behavior one time
STOP behavior one time
Install solar panels on house
Tell sister about eco-friendly soap
Plant more trees and native plants
Buy fewer cases of bottled water today
Turn off space heater for tonight
-
X
GREEN SPAN
BLUE SPAN
PURPLE SPAN
GREY SPAN
BLACK SPAN
Do NEW behavior for a period time
Do FAMILIAR behavior for a period of time
INCREASE behavior for a period of time
DECREASE behavior for a period of time
STOP behavior for a period of time
Try carpooling to work for three weeks
Bike to work for two months
Recycle more for one month
Take shorter showers this week
Don’t water lawn during summer
GREEN PATH
BLUE PATH
PURPLE PATH
GREY PATH
BLACK PATH
Do NEW behavior from now on
Do FAMILIAR behavior from now on
INCREASE behavior from now on
DECREASE behavior from now on
STOP behavior from now on
Start growing own vegatable
Turn off lights when leaving room
By more local produce
Eat less meat from now on
Never litter again
http://www.behaviorgrid.org/
Dr. BJ Fogg -
[email protected] (www.bjfogg.com) Director, Persuasive Technology Lab (captology.stanford.edu) Stanford University @BJFOGG
This document was prepared by @EricJFernandez
