Name Name__ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ___ _
Clas Class_ s___ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ___ _
Unit Test 1 Answer all thirty questions. There is one mark per question.
VOCABULARY: BRAND MANAGEMENT 1 Complete the sentences about brands and products with the missing word. The first letter is given.
1
A proble problem m with product product e______ e__________ _________ _________ _____ _ is that the the celebrities celebrities used used might might get into trouble, which could then cause negative publicity. publicity.
2
Brand l______ l__________ ________ _________ ______ _ is declining declining among among shoppers, shoppers, who who are increasin increasingly gly turning turning to the cheaper supermarket own-label products.
3
By epandin epanding g their their product product r______ r__________ ________ ________ ______, __, many many companies companies hope hope to attrac attractt new customers.
!
"errari#s "errari#s brand brand i______ i__________ ________ _________ ______ _ is that o$ an upmarket, upmarket, well-eng well-enginee ineered, red, well-desi well-designed gned and sophisticated car.
%
&n many count countries, ries, the the 'bic# 'bic# brand n____ n________ ________ ________ ________ ____ has has become become a synony synonym m $or ballpoint pens.
(
)ast year, year, our our company company started started a huge huge advertis advertising ing campaign campaign to to support support its its biggest biggest *uropea *uropean n product l___________________ l____________________ _ ever.
+
&n marketin marketing, g, the length length o$ o$ time that that people people continue continue to buy a particu particular lar product product is is called called the product l____________________ l____________________..
everal everal consumer consumer associa association tionss are running running campai campaigns gns to reuir reuiree disclosu disclosure re o$ product product p____________________ p____________________ in all media, media, including /0, /0, movies movies and video games. games.
e want want more consum consumers ers to become become $amiliar $amiliar with with our our products. products. o the aim o$ o$ our net net advertising campaign should be to raise brand a____________________. a____________________.
1 hen Bic, the manu$acturer manu$acturer o$ ballpoint pens, moved moved into windsur$ boards , disposable lighters and ra4ors, it was a typical eample o$ brand s____________________. s____________________.
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2 Match each adective to its definition. !rite your answers here"
11___ 12___ 13___ 1!___ 1%___ 11
top o$ the range
12
sophisticated
13
reliable
1!
durable
1%
value $or money
a
able to stay in good condition $or a long time
b
always working well
c
complicated and advanced in design
d
worth its price
e
the most epensive in a category or market
L ANGUAGE REVIE%: PRE&ENT &IMPLE AND PRE&ENT CONTINUOU& # Complete these sentences with the appropriate present simple or present continuous forms of these verbs. $se each verb twice.
buy 5 do 5 keep 5 make 5 test
1(
All our sta$$ _______________ all they can to ensure the success o$ the $orthcoming advertising campaign.
1+
6emand is at a peak this month, but the production department _______________ every possible e$$ort to meet the targets.
1
6espite the pressure this week, we _______________ within schedule.
1
"oreign investors _______________ a lot o$ properties in our country this year.
2
&t is well-known that a number o$ cosmetics companies routinely _______________ their products on animals.
21
7ost o$ my colleagues usually _______________ designer brands, but $or me price is more important.
22
8ur sales representatives always _______________ a detailed record o$ their epenses.
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23
8ur suppliers always _______________ their best to deliver on time.
2!
antorel _______________ a new malaria medicine at the moment. 9roduction is scheduled to start net year.
2%
:nilever _______________ a wide variety o$ consumer goods.
&'ILL&: T A'ING PART IN MEETING& % Complete this meeting e&cerpt with the correct words.
6ieter
/he proposal is that we change our logo and then rethink our brand image. o, what are your views on this;
7ilica
<2(=_______________ my opinion, this is the only way to solve our current problems.
ven
hy don#t we $ocus on our brand image $irst; /hat#s the key issue>
?ans
&#m <2+=_______________ & can#t agree. hat we need is a wider product range.
@ikola
?ow <2=_______________ doing both; e can stretch our brand and improve our image at the same time.
/homas
& see what you <2=_______________, but we#ve got to start somewhere, and a new image is more important at this stage.
9eter
& think <3=_______________ too. hen we decide on our image, ideas $or a new logo will $ollow.
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