Cruz, Patricia Patrici a Anne P. STRATMA QUIZ 1
I.
Identifcation o o pr problem/issue Upon Upon readi eading ng the the case case,, it is give given n that that Ph Phi iip ippi pine ne Cann Cannin ing g Corporation !PCC" is one o# the $iggest pa%ers in the &sh canning industr%. In #act, the corporation is do'inating the 'ar(et. PCC has one goa, and it is to $e the $est. )o*ever, as ti'e goes $%, it see's i(e the strategies o# PCC starts to rust. As assessed $% Restituto +i'apiis, the co'pan%s 'ar(et share has a decreasing trend. -urther'ore, the co'pan% has a dicut% on envisioning itse# in the #uture and *hat invest'ent/s shoud the% consider #or the $usiness to gro*.
II.
Objectives The genera o$0ective o# this stud% is to deter'ine the #actors that the co'pan% shoud consider #or it to gro* #urther. n the other hand, the speci&c o$0ectives o# this stud% are2 &rst, a#ter ana%zing the case, it is e3pected to co'e up *ith a strategic pan on ho* to 'aintain PCCs do'ination in the 'ar(et. Since the co'pan% &nds it hard to oo( ahead in the #uture, speci&c actions 'ust $e reco''ended so that the co'pan% can $e provi provided ded *ith *ith direct direction ions s to*ar to*ard d its goa. goa. Moreov Moreover, er, care#u care#u% % 'easuring each invest'ent 'ust aso $e done so that the co'pan% can e3pand success#u%. success#u%.
III. III.
Anal Analys ysis is and and Alt Alter erna nati tive ve Gen Gener erat atio ion n Phiippi Phiippine ne Canning Canning Corporat Corporation ion do'inates do'inates the canned canned &sh industr% industr%.. This is a strength since it is on top o# its co'petitors. Aside #ro' that, the invest'ent #ro' the ne*% $uit canneries and ports #or tuna and sardines are $oth pa%ing o4 in ter's o# increased ecienc% and capacit%. Another positive thing a$out the $usiness is the #avora$e negotiation *ith the co'pan co'pan%s %s supp suppier ier o# tin cans cans #ro' #ro' Indone Indonesia sia.. )o*eve )o*ever, r, it has $een $een o$served that the co'pan%s 'ar(et share is decining !#ro' 56 to 789 then then 7: 7:9" 9".. Cons Consid ider erin ing g the the #act #act that that the the 'ar( 'ar(et et is e3pa e3pand ndin ing g 89 annua%, this si'p% 'eans that there are ne* entrants in the industr%. This can 'a(e the co'petition tougher. tougher. +espite the #act that PCC re'ain
to $e the top per#or'ing &r', Mr. +i'apiis 'ust not $e co'paisant $ecause there is no certaint% in the 'ar(et. In addition, it *i $e hard #or the co'pan% to #ace #uture changes $ecause the% do not have a cear #uture goa. )aving said that, the co'pan% can $e vunera$e to changes in the environ'ent; *hich can signi&cant% $ring the' do*n.
eing a ne* actor in the #ruit 0uice &ed, PCC 'ust thorough% stud% their potentia co'petitors in this 'ar(et and tr% to outs'art each co'pan%. ?ast%, the co'pan% aso oo(s into investing 'ore in their ine o# e3pertise, canned &sh. It has $een 'entioned that the co'pan% has dicut% in &nding sustaina$e supp% o# &sh, speci&ca% tuna. In toda%s technoog%, sustaina$e supp% o# &sh is not roc(et science an%'ore. There are other t%pes o# &sh *hich can $e aternative to tuna and sardines. Through this, the co'pan% can produce other canned &sh i# the supp% o# tuna $eco'es scarce. Moreover, PCC do not need to e3pore #urther on ne* products to reease in the 'ar(et. Aside #ro' that, the co'pan% can aso #ocus 'ore in its origina e3pertise. >% doing so, it can #urther i'prove the canned &sh products $etter.
IV.
Conclusion and Recommendations )aving $een a$e to assess the case, it is cear that the strateg% o# the co'pan% is no onger e4ective in toda%s era. As ti'e goes $%, changes in the interna and e3terna environ'ent o# the co'pan% arise; *hich 'eans that the practices and poicies o# the co'pan% 'ust change too in order to adapt. In ine *ith that, #or PCC to have a suita$e strateg%, the 'ission/vision state'ent 'ust $e cear, 'easura$e, and speci&c. >eing @the $est is 0ust vague. It needs to $e narro*ed do*n so that the co'pan% can aign its strategies to its goa. It 'ust a*a%s $e (ept in 'ind that a 'ission state'ent eads the co'pan% to*ards a speci&c path to attain its goa. In toda%s *ord, changes can $e seen a ot 'ore o#ten. +ue to the #ast pace o# technoogica advance'ent, it aso a4ects peope and its environ'ent. The co'pan% 'ust earn ho* to use rapid% evoving technoog% to #or' a strategic pan that can retain its do'ination in the 'ar(et $% investing on 'achiner% and e=uip'ent that can increase ecienc% and =uait% o# their product. +eving into *hat invest'ent the co'pan% shoud ta(e, it *oud $e a ot 'ore $ene&cia #or the co'pan% to invest in technoog% o# sustaina$e &sh resources. It is $ecause this is the $est option to address the co'pan%s necessit%, *hich is to oo( #or supp% o# &sh. It 'a% not $e tuna, $ut there are other &sh that can su$stitute tuna 0ust in case the% $eco'e ver% scarce. PCC is (no*n #or canned &sh. This $rand recognition 'ust $e used and enhanced so that the co'pan% retains its top position advantage. >% #ocusing on the industr% o# &shing, PCC has 'ore resources and e3pertise to spend. Thus, the% can i'prove the =uait% o# the product and the co'pan%. The other aternatives are ris(ier than this $ecause PCC has to co'pete *ith the eading $rands that produce corned $ee# and #ruit 0uice. Aside #ro' that, producing corned $ee# or #ruit 0uice is $e%ond their e3pertise, *hich can 'a(e their product in#erior. In ine *ith that, there *i $e 'ore invest'ents !in ter's o# cost, ti'e, and e4ort" that need to
V.
$e 'ade shoud the co'pan% consider those t*o options. Potential Problem Analysis Choosing the third aternative, *hich is to invest in technoogica advance'ent that provides sustaina$e supp% o# &sh, it is $eieved to give the co'pan% the 'ost advantage a'ong the three. )o*ever,
there *i $e possi$e issues that can $e encountered upon ta(ing this option. ne *oud $e on ho* the co'pan% can introduce other t%pes o# &sh to its consu'ers. Since its consu'ers are used to tuna and sardines, the co'pan% 'ust $e a$e to convince its consu'ers that its other canned &sh products are 0ust as good as the tuna and sardines.
