I. Case Context Conte xt & Backgrou Back ground nd
With the fast shift of technological solutions globally, companies have been consistently developing new products that matches customers need. With the birth of digital revolution, analog technologies are being substituted by digital technologies technologies.. Mechanical Mechanical components components are integrated integrated in small microproc microprocessor essor chips that functions the same but has more mo re capacity in specications and smaller in size. In this case study, we will be focusing on Pelican Instruments. Pelican Instrument Inc is one if the companies that provides industrial measurement solutions. They create measuring devices that are used to measure voltages, current, resistances, freuency and etc. In their portfolio, they are manufacturing two main product lines! the "lectric Meter #"M$, an outdated technology, and the "lectronics instruments #"I$, the newer technology. %oth of the products perform similar function. Therefore, the products can be substitutes of each other. other. &owever, these products di'er in their manufac manufactur turing ing industr industry y and their their us user er platform. platform.
In terms terms of measur measuring ing the
performance of each product, The (ompany assesses each product)s processes and successes di'erently.
II. Statement Stat ement of the Problem Probl em
*teve Par+, the president and principal stoc+holder of Pelican Instruments Inc., was happ happy y with with the the -- - resu result lt that that have have e/ce e/ceed eded ed thei theirr targ target et pro prott by 0122,333 and called 4my *hultz, his assistant, to provide an analysis of the data from from the the di'e di'errent depa depart rtmen mentt beca becaus use e he woul would d li+e li+e to feel feel the the rela relati tive ve contributions of 567, Manufacturing and Mar+eting 7epartment to the overall success of the company.
8rom the standpoint of 4my *hultz, we are as+ed the following9 •
To To prepare a report report to be presented to *teve *teve Par+
8rom the *tandpoint of the 1 di'erent managers, •
To To present a case c ase study if you are in the position of the 1 managers m anagers #:eneral #:eneral Manager Manager #"M$, Mar+eting Mar+eting Manager Manager #"M$, Manufacturing Manufacturing
Manager #"M$, :eneral Manager #"I$, Mar+eting Manager #"I$, Manufacturing Manager #"I$
4lso, from the standpoint of Mr. Par+, •
&ow would he feel about the -- performance of each of the si/ managers;
III. Framework for Analysis and Areas for Consideration
In order to evaluate the case and address the uestions, the group reviewed Pelican)s Income *tatement and other additional information. To better analyze the provided information, the group will conduct a variance analysis in analyzing each department. The group will prepare a static and
