PB201 ENTREPRENUERSHIP

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PB201 Entrepreneurshi Entrepreneurship p

POLYTECHNICS MINISTRY OF HIGHER EDUCATION MALAYSIA DEPARTMENT OF COMMERCE

COURSE

:

PB201 ENTREPRENEURSHI ENTREPRENEURSHIP P

INSTRUCTIONAL INSTRUCTIONAL DURATION

:

15 WEEKS

CREDIT (S)

:

2

PREREQUISITE(S) PREREQUISITE(S)

:

NONE

SYNOPSIS

ENTREPRENEURSHIP ENTREPRENEURSHIP focuses the principles principles and concept of entrepreneurship entrepreneurship.. This course concentrate on the the systematic methods of getting getting business ideas. This course also prepare the students on ways to conduct and control the business including fundamental of mana management, gement, marketing marketing and financing. It also emphasize on the preparation of business plan, thus developing developing their entrepreneurial entrepreneurial skills.

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SUMMARY

PB201 Entrepreneurship

(30 LECTURE: 15 TUTORIAL)

RTA (02 : 01)

1.0

INTRODUCTION TO ENTREPRENEURSHIP Definition of an entrepreneur and entrepreneurship, differences between the concept of entrepreneur and businessman, the competency of successful entrepreneurship. The roles and social responsibilities of entrepreneur and define e-business.

2.0

ENTREPRENEURIAL IDEAS AND OPPORTUNITIES Sources of business ideas, process to generate business ideas, evaluation, approaches in seeking the business ideas and guide in choosing a business.

(04 : 02)

3.0

BUSINESS OWNERSHIP Factors that influence the business ownership, types of business ownership, characteristics of each business ownership, advantages and disadvantages, the differences in business ownership and the procedure on the registration of business ownership.

(04 : 02)

4.0

BASIC OF BUSINESS MANAGEMENT The meaning, function of management and the organizational structure.

(04 : 02)

5.0

OVERVIEW OF MARKETING

(02 : 01)

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SYLLABUS

1.0

INTRODUCTION TO ENTREPRENEURSHIP 1.1

Explain about entrepreneurship 1.1.1 Define the concept of entrepreneur and entrepreneurship 1.1.2 Differentiate between Businessman and Entrepreneurs. 1.1.3 Explain the roles and social responsibilities of entrepreneur towards a. customers b. society/community c. suppliers d. staff e. competitors f. nation

1.2

Discuss the personal traits/behaviours associated with successful entrepreneurial performance 1.2.1 Discuss the competencies of entrepreneurship a. personal initiative b. seize opportunities c. endurance d. information-seeker e. high work quality f. commitment towards work

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2.1.3

3.0

b. community’s response c. the feasibility of the ideas initially: legislation aspect, competitors, capital required and risks Apply the process of generating and evaluating business ideas

BUSINESS OWNERSHIP 3.1

4.0


Categorize the principles and concepts of business ownership 3.1.1 Explain factors that influence the choice of entrepreneurial ownership a. Capital b. Personal Assets c. Span of Control d. Sharing of Information 3.1.2 Identify types and characteristics of business ownership a. Sole Proprietorship b. Partnership c. Company 3.1.3 Distinguish the advantages and disadvantages of each of entrepreneurial ownership 3.1.4 Gather information on the procedure of registration for business ownership

BASIC OF BUSINESS MANAGEMENT

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5.2.2

6.0

e. Competitors f. Publics Determine the company’s macroenvironment a. Demographic b. Economic c. Natural d. Technological e. Political f. Cultural

BASIC OF ACCOUNTING 6.1

7.0


Identify financial statement 6.1.1 Define accounting 6.1.2 State the importance of financial management in business planning and controlling 6.1.3 Categorize of assets, liabilities, owner equity, expenses and revenue 6.1.4 Identify the functions and elements of financial statements a. Income Statement b. Balance Sheet c. Cash flow

ENTREPRENEURIAL SOURCES OF CAPITAL AND SUPPORT SYSTEMS

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f. Background of Owner/Partners/Directors g. Organization/management/administration Plan h. Marketing Plan i. Operational Plan j. Financial Plan k. Project Implementation Schedule l. Conclusion 8.1.5 Prepare the business plan regarding minimum requirement by financial institution and government agencies.

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ASSESSMENT

TYPES OF ASSESSMENT

The course is assessed through 100% Continuous Assessment

CONTINUOUS ASSESSMENT (CA):

Continuous assessment is carried out throughout the semester and comprises the followings: a. Quiz (minimum 4) b. Test (minimum 2) c. Other Assessment Task i. Case Study (minimum 1) ii. Presentation (minimum 1) iii. Project (minimum 1) iv. Peer Assessment (minimum 1)

20% 20% 10% 15% 30% 5%

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ASSESSMENT SPECIFICATION T ABLE (AST) COURSE LEARNING OUTCOME (CLO) 1. explain clearly the concept of entrepreneurship, business ownership and procedures in setting up a business in case study given 2. work cooperatively in group to complete an assign project based on entrepreneurial skills 3. present creatively a business plan prepared via group based on business knowledge Assessment CLO CONTEXT

1

INTRODUCTIONTO ENTREPRENEURSHIP

ENTREPRENEURIALIDEAS ANDOPPORTUNITIES BUSINESSOWNERSHIP BASICOFBUSINESS MANAGEMENT

Explainaboutentrepreneur

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Discussthepersonaltraits/ behavioursassociatedwithsuccessful entrepreneurperformance

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UnderstandE-Business

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DetermineEntrepreneurialideasand opportunities

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Categorizetheprinciplesand conceptsofbusinessownership

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Case Study

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Interpret Organizationa l structure

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Understand marketing

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Determine m arketing environment

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Identify financial statement

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Project

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Test

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Understand management

OVERVIEWOFMARKETING BASIC OF ACCOUNTING

Quiz

CONSTRUCT

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Peer Assessment

Presentation

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Assessment CLO CONTEXT

ENTREPRENEURIAL SOURCESOFCAPITALAND SUPPORTSYSTEM BUSINESS PLAN

Quiz

CONSTRUCT

Dist in gu is h b us ine ss s up port sys tem s Develop a business plan

Legend L - Low M - Medium H - High


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Case Study

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Project

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Peer Assessment

Presentation

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50% of the questions can be answered correctly by more than 60% of the candidates 30% of the questions can be answered correctly by more than 40% but less than 60% of the candidates 20% of the questions can be answered correctly by less than 40% of the candidates

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REFERENCES

Ab. Aziz Yusuf. (2005). Principles of Entrepreneurship, Prentice Hall Publication. Kao,W.Y. & Tan Wee Liang. (2001). Entrepreneurship and Enterprise Development in Asia. Singapore: Prentice Hall. Kaplan, J.M. (2001) Getting Started in Enterpreneurship, United States of America: John Wiley & Sons Inc. Nor Aishah Buang. (2006). Asas Keusahawanan. Fajar Bakti Sdn Bhd Publicaton. UiTM Entrepreneurship Study Group. (2006). Fundamental of Entrepreneurship, (8 th Ed). Prentice Hall Publication. Zimmerer, T.W., & Scarborough, N.M. (2005). Essential of entrepreneurship and small business management. (4 th ed). US: Prentice Hall Publication. Zafir Mohd Makhbul & Fazilah Mohamad Hasun. (2004). Menjadi Usahawan, PTS Publication.

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DISTRIBUTION OF STUDENT LEARNING TIME COURSE CREDIT

: :

PB201 ENTREPRENEURSHIP 2

No. 1 Lecture - Lecture hours - Assessment Task Theory Test/Quiz

Activities [ 2

hour(s) x

15 week(s)

CODE SLT L 30

]

[/] [/]

2

[ 1 hour(s) x 15 week(s) ] Self Learning: Lecture - Preparation before lecture class viz. review/download lesson notes [/] - Preparation after lecture class viz. additional references, discussion group, [ / ] - Preparation for lecture test and tutorial [/]

3

Practical - Lab wor - Practical test - Field work - Survey/research

4

[ [ [ [

] ] ] ]

[ 1 Studio work Workshop Simulation Outdoors

hour(s) x [

]

[ [ [

] ] ]

15 week(s)

] [ [ [ [

Self Learning: Practical Preparation before practical class/field work/survey viz. review notes, - Preparation checklist/labsheets and/or class/field tools and equipment. after practical work/survey viz. additional references, - discussion session and report writing. - Preparation before studio work presentation/critique. - Preparation for practical test.

I

15

P

15

I

0

] ] ] ]

[ [ [ [

] ] ] ]

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TABLE OF LEARNING DOMAINS

No.

Specifi c Outcome

1.1 1.1.1 1.1.2

Explain aboutentrepreneurship Define the concept of entrepreneur and entrepreneurship DifferentiatebetweenBusinessmanandEntrepreneurs

1.1.3

Explaintherolesandsocialresponsibilitiesofentrepreneur Understandthepersonaltraits/behavioursassociatedwithsuccessful entrepreneurialperformance Discussthecompetenciesofentrepreneurship

1.2 1.2.1 1.2.2 1.3 1.3.1

DiscussonsuccessfulentrepreneursinMalaysia

1.3.2 1.3.3 1.3.4

Statetheimportanceofe-businesstoentrepreneur Distinguish the advantages and disadvantages of e-business Identifyonlinemarketingcommunication

UnderstandE-Business Definee-business

C1

Cognitive Domain C2 C3 C4 C5

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Psychomotor Domain P1 P2 P3 P4 P5

A1

Affective Domain A2 A3 A4

A5

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Understandentrepreneurialideasandopportunities.

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Identifysourcesofentrepreneurialideas: Determineentrepreneurialideas

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2.1.3

Generateideasandopportunitiesforentrepreneur

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3.1 3.1.1 3.1.2 3.1.3 3.1.4

Categorizetheprinciplesandconceptsofbusinessownership. Explain factors that influence the choice of entrepreneurial ownership. Identifytypesandcharacteristicsofbusinessownership. Distinguishtheadvantagesanddisadvantagesofeachofentrepreneurial ownership. Gatherinformationontheprocedureofregistrationonbusinessownership

Legend: Cognitive Domain C1 : Knowledge C2 : Comprehensive C3 : Application C4 : Analysis C5 : Synthesis C6 : Evaluation

Psychomotor Domain

Affective Domain

P1 : Imitate P2 : Manipulate P3 : Precision P4 : Articulation P5 : Naturalization

A1 : Receiving A2 : Responding to Phenomena A3 : Valuing A4 : Organizing Values A5 : Internalizing Values


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TABLE OF LEARNING DOMAINS No.

Specifi c Outcome

4.1 4.1.1 4.1.2 4.2

Understand management Definemanagement Explain the function of management Interpretorganiz ationalstructure

4.2.1

Illustrateorganizationalstructure

5.1 5.1.1 5.1.2 5.2 5.2.1 5.2.2 6.1

C1


C6


A1

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Affective Domain A2 A3 A4 

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Understandmarketing

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Definemarketing

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Explaintheconceptofmarketingmix Understandmarketingenvir onment

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Determinethecompany’smicroenvironment Determinethecompany’smacroenvironment

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Identifyfinancial statement

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6.1.1

Defineaccounting

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Statetheimportanceoffinancialmanagementinbusinessplanningandcontrolling

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6.1.3 6.1.4

Categorizeofassets,liabilities,ownerequity,expensesandrevenue Identifythefunctionsandelementsoffinancialstatements

6.1.5

Identifyfinancialstatement

7.1

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7.1.1

Justifythesourcesofcapitalforentrepreneurshipactivities

7.1.2

Classifytypesofbusinesssupport


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Psychomotor Domain

Affective Domain




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Distinguis hbusinesssupportsystems.

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TABLE OF LEARNING DOMAINS No.

8.1

Specifi c Outcome

C1


C6


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A1

Affective Domain A2 A3 A4

A5

Develop a business plan

8.1.1 8.1.2 8.1.3

Define the meaning of business plan. Explain the purpose and the importance of business plan Interpret the characteristics of a good business plan

8.1.4

Determinebusinessplanformat


Psychomotor Domain

Affective Domain




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MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS

Uponcompletionofthiscourse,studentsshouldbeableto: 1. explainclearlytheconceptofentrepreneurship,businessownershipandproceduresinsettingupabusinessincasestudygiven 2. workcooperativelyingrouptocompleteanassignprojectbasedonentrepreneurialskills 3. presentcreativelyabusinessplanpreparedviagroupbasedonbusinessknowledge CLO No

1.1

Specific Outcome

*Recommended Teaching & Learning Strategy

1 O L C

2 O L C

GSA & LD 3 O L C

1 D L

2 D L

4 A S G 3 D L

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3 A S G 4 D L

1 A S G 5 D L

2 A S G 6 D L

6 A S G 7 D L

7 A S G 8 D L

5 A S G

Explain about entrepreneurship.

1.1.1 1.1.2 1.1.3 1.2

Definetheconceptofentrepreneurandentrepreneurship DifferentiatebetweenBusinessmanandEntrepreneurs. Explaintherolesandsocialresponsibilitiesofentrepreneur Understandthepersonaltraits/behavioursassociatedwith successfulentrepreneurialperformance

1.2.1

Discussthecompetenciesofentrepreneurship

1.2.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4

DiscussonsuccessfulentrepreneursinMalaysia UnderstandE-Business Definee-business Statetheimportanceofe-businesstoentrepreneur Distinguishtheadvantagesanddisadvantagesofe-business Identifyonlinemarketingcommunication

Lecture,discussion, brainstorming,casebase learning

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Lecture,discussion, brainstorming,casebase learning

Lecturersmayuseotherteaching&learningstrategiesinordertoachievethelearningoutcomes.

GSA 1 GSA 2 GSA 3 GSA 4 GSA 5 GSA6 GSA 7

Communications Skills Critical Thinking and Problem Solving Skills Teamwork Skills Moral & Professional Ethics Leadership Skills InformationManagementSkillsandContinuousLearning Entrepreneurship Skills


LD 1 LD 2 LD 3 LD 4 LD 5 LD6 LD 7 LD 8

Knowledge Technical Skills Professionalism & Ethics Social Skills Communication Skills CriticalThinking Life Long Learning Entrepreneurial Skills

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MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS CLO No

Specific Outcome

2.1 2.1.1

Understand entrepreneurial ideas and opportunities Identifysourcesofentrepreneurialideas

2.1.2

Determineentrepreneurialideas

2.1.3

Generateideasandopportunitiesforentrepreneur

3.1 3.1.1 3.1.2

Categorizetheprinciplesandconceptsofbusinessownership. Explainfactorsthatinfluencethechoiceofentrepreneurial ownership. Identify types and characteristics of business ownership.

3.1.3

Distinguishtheadvantagesanddisadvantagesofeachof entrepreneurialownership.

3.1.4

Gatherinformationontheprocedureonregistrationofeachof businessownership

4.1 4.1.1 4.1.2 4.2 4.2.1

Understand management Define management Explain the function of management Know organizational structure Differentiate organizational structure


1 O L C

2 O L C

GSA & LD 3 O L C

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



1 D L

2 D L

4 A S G 3 D L

3 A S G 4 D L

1 A S G 5 D L

2 A S G 6 D L

6 A S G 7 D L

7 A S G 8 D L

5 A S G

Lecture,discussion, brainstorming,practical [implementationof business:ebusiness/conventional business]












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5.1 5.1.1 5.1.2 5.2

Specific Outcome

1 O L C

Understandmarketing Define marketing Explain the concept of marketing mix Understand marketing environment

5.2.1

Determinethecompany’smicroenvironment

5.2.2

Determinethecompany’smacroenvironment

6.1



2 O L C

GSA & LD 3 O L C









1 D L

2 D L

4 A S G 3 D L

3 A S G 4 D L

1 A S G 5 D L

2 A S G 6 D L

6 A S G 7 D L

7 A S G 8 D L

5 A S G



 

 


6.1.1

Define accounting

6.1.2

Statetheimportanceoffinancialmanagementinbusiness planningandcontrolling

6.1.3

Categorizeofassets,liabilities,ownerequity,expensesand revenue

6.1.4

Identify the functions and elements of financial statements

6.1.5









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Specific Outcome


1 O L C

2 O L C

 7.1 7.1.1

Distinguish business support systems. Justify the sources of capital for entrepreneurship activities.

7.1.2

Classify types of business support

GSA & LD 3 O L C



1 D L

2 D L

4 A S G 3 D L

3 A S G 4 D L

1 A S G 5 D L

2 A S G 6 D L

7 A S G 8 D L

5 A S G



Lecture,discussion, brainstorming,

 8.1

6 A S G 7 D L





Develop a business plan.

8.1.1

Definethemeaningofbusinessplan.

8.1.2 8.1.3

Explain the purpose and the importance of business plan Interpret the characteristics of a good business plan.

8.1.4

Determine business plan format Preparethebusinessplanregardingminimumrequirementby financialinstitutionandgovernmentagencies

8.1.5

Lecture,discussion, grouping,brainstorming, questionandanswer,







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