Summer Training Project Report ON
MARKETI NG STRATEGI ES OF I CI CIP RUDENTI ALL I F EI NS URANCE
IN THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTETR OF BUSINESS ADMINISTRATION ADMINISTRATION OF MDU ROHTA!
(Session 2015-17)
Su"mitte# "
%$&HITRAN'AN !UMAR Su"mitte# to%
&ontro((er o) E*amination+ MDU Ro,ta-
RA.AL INSTITUTE OF MANAGEMENT -1-
FARIDABAD
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FARIDABAD
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DECALARATION KUMAR Roll no. 15-mba-1011, M.B.A, final !a" !a" #$"% I CHITRANJAN KUMAR Roll &!m!&'!"( of RA)A RA)AL IN*TITUTE IN*TI TUTE O+ MANAEMENT, MAN AEMENT, +ARIDABAD
Hereby Hereby declare declare that the summer Training Training report entitled entitled MARKETIN *TRATE *TRATEIE* IE* O+ ICICI ICICI RUDENTI RUDENTIAL AL LI+E IN*URANC IN*URANCE./ E./ is an
original work and the same has not been submitted to any other institute for the award of any other degree. A seminar seminar presentation of the Training eport was made on A!"!#T 12th, 2$1% and the suggestions as appro&ed by the 'aculty were duly incorporated.
"!&!n'a'ion Ina"2!
*i2na'3"! of Can%i%a'!
Ci'"anan K3ma"
M&.M!!na4&i
()*A 'aculty+
oll o 1-)*A-1$11
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GUIDE CERTIFICATE
On the moving wheels of life, occasion come, but comes rarely in life. A occasion come to write a project report. I am also thankful to Mr. ____________________, Project ui!e, M"A for his assistance an! cooperation for her valuable gui!ance. I am also thankful to all the persons in the marketing !epartment.
CHITRANJAN KUMAR
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ACKNO!EDGEMENT ike e&ery good thing comes to an end, so was our proect of )arketing #trategies of I3I3I.
'irst and foremost, we e4press our profound sense of gratitude to our faculty guide M&.M!!na4&i at RIM, +a"i%aba% for gi&ing us the opportunity to handle the proect
under their guidance. Their practical insight, meaningful suggestions and &aluable guidance helped in completing the proect with a professional approach
'urther, we are also grateful to all the respondents for their continuous and timely responses through the 5uestionnaires which helped us in compiling my report with ease and on time.
(CHITRANJAN KUMAR) M&.M!!na4&i #LECTURER(
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CONTENT* Introduction 6666666666666666666. 7becti&e66666666666666666666.. iterature e&iew 66666666666666666 esearch )ethodology666666666666666 esult and Analysis 6666666666666666 3onclusion 6666666666666666666.. 8uestionnaire 666666666666666666.. *ibliography 6666666666666666666
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INTRODUCTION Lif! in&3"an! i& a fo"m of in&3"an! 'a' 6a7& mon!'a"7 6"o!!%& 36on '! %!a' of '! in&3"!% o8!"!% in '! 6oli7. E&&!n'iall7, a lif! in&3"an! 6oli7 i& a on'"a' b!'9!!n '! nam!% in&3"!% an% '! in&3"an! om6an7 9!"!in '! in&3"an! om6an7 a2"!!& 'o 6a7 an a2"!!% 36on &3m of mon!7 'o '! in&3"!%:& nam!% b!n!fiia"7 &o lon2 a& '! in&3"!%:& 6"!mi3m& a"! 3""!n'.
)i' a la"2! 6o63la'ion an% '! 3n'a66!% ma"4!' a"!a of 'i& 6o63la'ion in&3"an! a66!n& 'o b! a 8!"7 bi2 o66o"'3ni'7 in In%ia. To%a7 i' &'an%& a& a b3&in!&& 2"o9in2 a' '! "a'! of 15-;0< ann3all7. To2!'!" 9i' ban4in2 &!"8i!&, i' a%%& abo3' = 6!"!n' 'o '! o3n'"i!& D. In &6i'! of all 'i& 2"o9' &'a'i&'i& of '! 6!n!'"a'ion of '! in&3"an! in '! o3n'"7 i& 8!"7 6oo". N!a"l7 >0< of In%ian 6o63la'ion& a"! 9i'o3' lif! in&3"an! o8!" an% '! !al' in&3"an!. Ti& i& an in%ia'o" 'a' 2"o9' 6o'!n'ial fo" '! in&3"an! &!'o" i& imm!n&! in In%ia.
I' 9a& %3! 'o 'i& imm!n&! 2"o9' 'a' '! "!23la'ion& 9!"! in'"o%3!% in '! in&3"an! &!'o" an% in on'in3a'ion Malo'"a Commi''!!/ 9a& on&'i'3'!% b7 '! 2o8!"nm!n' in 1??$ 'o !@amin! '! 8a"io3& a&6!'& of '! in%3&'"7. T! 4!7 !l!m!n' of '! "!fo"m 6"o!&& 9a& 6a"'ii6a'ion of o8!"&!a& in&3"an! om6ani!& 9i' ;< a6i'al. C"!a'in2 a mo"! om6!'i'i8! finanial &7&'!m &3i'abl! fo" '! "!3i"!m!n'& of '! !onom7 9a& '! main i%!a b!in% 'i& "!fo"m.
*in! '!n '! in&3"an! in%3&'"7 a& 2on! '"o32 man7 an2!&. T! lib!"alia'ion of '! in%3&'"7 '! in&3"an! in%3&'"7 a& n!8!" loo4!% ba4 an%
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'o%a7 &'an% a& on! of '! mo&' om6!'i'i8! an% !@6lo"in2 in%3&'"7 in In%ia. T! !n'"7 of '! 6"i8a'! 6la7!"& an% '! in"!a&!% 3&! of '! n!9 %i&'"ib3'ion a"! in '! lim!li2' 'o%a7. T! 3&! of n!9 %i&'"ib3'ion '!ni3!& an% '! IT 'ool& a& in"!a&!% '! &o6! of '! in%3&'"7 in '! lon2!" "3n. In&3"an! i& '! b3&in!&& of 6"o8i%in2 6"o'!'ion a2ain&' finanial a&6!'& of "i&4, &3 a& 'o&! 'o 6"o6!"'7, lif! !al' an% l!2al liabili'7. I' i& on! m!'o% of a 2"!a'!" on!6' 4no9n a& "i&4 mana2!m!n' 9i i& '! n!!% 'o man2! 3n!"'ain'7 on ao3n' of !@6o&3"! 'o lo&&, in3"7, %i&a%8an'a2! o" %!&'"3'ion. In&3"an! i& '! m!'o% of &6"!a%in2 an% '"an&f!" of "i&4. T! fo"'3na'! man7 9o a"! !@6o&!% 'o &om! o" &imila" "i&4 &a"!& lo&& of '! 3nfo"'3na'!. In&3"an! %o!& no' 6"o'!' '! a&&!'& b3' onl7 om6!n&a'!& '! !onomi o" finanial lo&&. In in&3"an! '! in&3"!% ma4!& 6a7m!n' all!% 6"!mi3m&/ 'o an in&3"!", an% in "!'3"n i& abl! 'o laim a 6a7m!n' f"om '! in&3"!" if '! in&3"!% &3ff!"& a %!fin!% '76! of lo&&. Ti& "!la'ion&i6 i& 3&3all7 %"a9n 36 in a fo"mal l!2al on'"a'. In&3"an! om6ani!& al&o !a"n in8!&'m!n' 6"ofi'&, b!a3&! '!7 a8! '! 3&! of '! 6"!mi3m mon!7 f"om '! 'im! '!7 "!!i8! i' 3n'il '! 'im! '!7 n!!% i' 'o 6a7 laim&. Ti& mon!7 i& all!% '! floa'. )!n '! in8!&'m!n'& of floa' a"! &3!&&f3l '!7 ma7 !a"n la"2! 6"ofi'&, !8!n if '! in&3"an! om6an7 6a7& o3' in laim& !8!"7 6!nn7 "!!i8!% a& 6"!mi3m&. In fa', mo&' in&3"an! om6ani!& 6a7 o3' mo"! mon!7 'an '!7 "!!i8! in 6"!mi3m&. T! !@!&& amo3n' 'a' '!7 6a7 'o 6oli7ol%!"& i& '! o&' of floa'. An in&3"an! om6an7 9ill 6"ofi' if '!7 in8!&' '! mon!7 a' a 2"!a'!" "!'3"n 'an '!i" o&' of floa'. An in&3"an! on'"a' o" 6oli7 9ill &!' o3' in %!'ail '! !@a' i"3m&'an!& 3n%!" 9i a b!n!fi' 6a7m!n' 9ill b! ma%! an% '! amo3n' of '! 6"!mi3m&.
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Cla&&ifia'ion of in&3"an! T! in&3"an! in%3&'"7 in In%ia an b"oa%l7 la&&ifi!% in '9o 6a"'&. T!7 a"!. 1( Lif! in&3"an!. ;( Non-lif! #2!n!"al( in&3"an!.
1( Lif! in&3"an! Lif! in&3"an! an b! %!fin!% a& lif! in&3"an! 6"o8i%!& a &3m of mon!7 if '! 6!"&on 9o i& in&3"!% %i!& 9il! '! 6oli7 i& in !ff!'/. In 1>1> B"i'i& in'"o%3!% 'o In%ia, 9i' '! !&'abli&m!n' of '! o"i!n'al lif! in&3"an! om6an7 in Cal3''a. T! fi"&' In%ian o9n!% Lif! In&3"an! Com6an7F '! Bomba7 m3'3al lif! a&&3"an! &oi!'7 9a& &!' 36 in 1>=0.'! lif! in&3"an! a', 1?1; 9a& '! fi"&' &'a'3a"7 m!a&3"! 'o "!23la'! '! lif! in&3"an! b3&in!&& in In%ia. In 1?>$, '! !a"li!" l!2i&la'ion 9a& on&oli%a'!% an% am!n%!% b7 '! in&3"an! a', 1?$>, 9i' om6"!!n&i8! 6"o8i&ion& fo" %!'ail!% !ff!'i8! on'"ol o8!" in&3"an!. T! 3nion 2o8!"nm!n' a% o6!n!% '! in&3"an! &!'o" fo" 6"i8a'! 6a"'ii6a'ion in 1???, al&o allo9in2 '! 6"i8a'! om6ani!& 'o a8! fo"!i2n !3i'7 36 'o ;<. +ollo9in2 '! o6!nin2 36 of '! in&3"an! &!'o", 1; 6"i8a'! &!'o" om6ani!& a8! !n'!"!% '! lif! in&3"an! b3&in!&&. B!n!fi'& of lif! in&3"an! Lif! in&3"an! !no3"a2!& &a8in2 an% fo"!& '"if'. I' i& &36!"io" 'o a '"a%i'ional &a8in2& 8!il!. I' !l6& 'o ai!8! '! 63"6o&! of lif! a&&3"!%.
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I' an b! !na&!% an% faili'a'!& 3i4 bo""o9in2. I' 6"o8i%!& 8al3abl! 'a@ "!li!f. T3& in&3"an! i& fo3n% 'o b! 8!"7 3&!f3l in '! li8!& of '! 6!"&on bo' in &o"' '!"m an% lon2 '!"m. +3n%am!n'al 6"ini6l!& of lif! in&3"an! on'"a'F 1( "ini6l! of almo&' 2oo% fai' A 6o&i'i8! %3'7 'o 8ol3n'a"7 %i&lo&!, a3"a'!l7 an% f3ll7, all fa'&, ma'!"ial 'o '! "i&4 b!in2 6"o6o&!% 9!'!" "!3!&'!% o" no'/. ;( "ini6l! of in&3"abl! in'!"!&' R!la'ion&i6& 9i' '! &3b!' ma''!" #a 6!"&on( 9i i& "!o2ni!% in la9 an% 2i8!& l!2al "i2' 'o in&3"! 'a' 6!"&on/. ;( Non-lif! #2!n!"al( In&3"an! T"i'on in&3"an! o. l'% 9a& '! fi"&' 2!n!"al in&3"an! om6an7 'o b! !&'abli&!% in In%ia in 1>50, 9o&! &a"!& 9!"! mainl7 !l% b7 '! B"i'i&. T! fi"&' 2!n!"al in&3"an! om6an7 'o b! &!' 36 b7 an In%ian 9a& In%ian m!"an'il! in&3"an! o. L'%., 9i 9a& &'abili!% in 1?0= . '!"! !m!"2!% man7 a 6la7!" on '! In%ian &!n! '!"!af'!". T! 2!n!"al in&3"an! b3&in!&& 9a& na'ionali!% af'!" '! 6"om3l2a'ion of !n!"al In&3"an! Co"6o"a'ion #IC( O+ In%ia 3n%!"'oo4 '! 6o&'-na'ionalia'ion 2!n!"al in&3"an! b3&in!&&.
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CONCETUAL BACKROUND
*a'i&fa'ion i& %!fin!% a& . . . A 6!"&onG& f!!lin2 of 6l!a&3"! o" %i&a66oin'm!n' "!&3l'in2 f"om om6a"in2 a 6"o%3'G& 6!"!i8!% 6!"fo"man! #o" o3'om!( in "!la'ion 'o i& o" !" !@6!'a'ion&./ C3&'om!" *a'i&fa'ion an b! %!fin!% a& &366l7in2 o" 2"a'if7in2 all 9an'& o" 9i&!&, f3lfillin2 on%i'ion& o" %!&i"!&, o" '! &'a'! of '! min% an7'in2 'a' ma4!& a 3&'om!" f!!l 6l!a&!% o" on'!n'!%.
Con&3m!" B!a8io" Con&3m!" b!a8io" i& %!fin!% a& '! b!a8io" 'a' on&3m!"& %i&6la7 in &!a"in2 fo", 63"a&in2, 3&in2, !8al3a'in2 an% %i&6o&in2 of 6"o%3'& an% &!"8i!& 'a' '!7 !@6!' 9ill &a'i&f7 '!i" n!!%&. T! &'3%7 of '! 6"o!&&!& in8ol8!% 9!n in%i8i%3al& o" 2"o36& &!l!', 63"a&!, 3&!, o" %i&6o&! of 6"o%3'&, &!"8i!& i%!a&, o" !@6!"i!n!& 'o &a'i&f7 n!!%& an% %!&i"!&
C3&'om!" 8al3! T! "a'io b!'9!!n '! 3&'om!"&G& 6!"!i8!% b!n!fi'& #!onomi, f3n'ional an% 6&7olo2ial( an% '! "!&o3"!& #mom!n'a"7, 'im!, !ffo"', 6&7olo2ial( 3&!% 'o ob'ain 'o&! b!n!fi'&.
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C3&'om!" &a'i&fa'ion C3&'om!" &a'i&fa'ion i& '! in%i8i%3alG& 6!"!6'ion of '! 6!"fo"man! of '! 6"o%3' o" &!"8i! in "!la'ion 'o i& o" !" !@6!'a'ion&.
Mo'i8a'ion T! 6"o!&&!& 'a' ao3n' fo" an in%i8i%3alG& in'!n&i'7, %i"!'ion, an% 6!"&i&'!n! of !ffo"' 'o9a"% a''ainin2 a 2oal.
!"&onali'7 !"&onali'7 an b! %!&"ib!% a% '! 6&7olo2ial a"a'!"i&'i& 'a' bo' %!'!"min! an% "!fl!' o9 6!"&on "!&6on%& 'o i& o" !" !n8i"onm!n'.
!"!6'ion i& %!fin!% a& '! 6"o!&& b7 9i an in%i8i%3al &!l!'&, o"2ani!&, an% in'!"6"!'& &'im3li in'o a m!anin2f3l an% o!"!n' 6i'3"! of '! 9o"l%.
Con&3m!" l!a"nin2 i& '! 6"o!&& b7 9i in%i8i%3al& a3i"! '! 63"a&! an% on&3m6'ion 4no9l!%2! an% !@6!"i!n! '!7 a66l7 'o f3'3"! "!la'!% b!a8io". THE CON*UMER ADOTION ROCE** T! on&3m!" a%o6'ion 6"o!&& i& '! 6"o!&& b7 9i 3&'om!"& l!a"n abo3' n!9 6"o%3'&, '"7 '!m, an% a%o6' o" "!!' '!m. To%a7 man7 ma"4!'!"& a"! 'a"2!'in2 !a87 3&!"& an% !a"l7 a%o6'!"& of n!9 6"o%3'& "!o2niin2 'a' &6!ifi m!%ia an "!a bo' 2"o36& an% '!n% 'o b! o6inion l!a%!"&. T! on&3m!" a%o6'ion 6"o!&& i& infl3!n!% b7 man7 fa'o"& b!7on% '! ma"4!'!"G& on'"ol, inl3%in2 on&3m!"& an% o"2ania'ion& 9illin2n!&& 'o '"7 n!9 6"o%3'&, 6!"&onal infl3!n!& an% '! a"a'!"i&'i& of '! n!9 6"o%3'& o" inno8a'ion&
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*TAE* O+ ADOTION ROCE** An inno8a'ion "!f!"& 'o an7 2oo%, &!"8i!, o" i%!a. Ta' i& 6!"!i8!% b7 &om!on! a& n!9. T! i%!a ma7 a8! lon2 i&'o"7, b3' i' i& an inno8a'ion 'o '! 6!"&on 9o &!!& i' a& n!9. Inno8a'ion 'a4!& 'im! 'o &6"!a% '"o32 '! &6!ial &7&'!m. T! on&3m!" a%o6'ion 6"o!&& fo3&!& on '! m!n'al 6"o!&& '"o32 9i an in%i8i%3al 6a&&!& f"om fi"&' !a"in2 abo3' an inno8a'ion 'o final a%o6'ion. A%o6'!"& of n!9 6"o%3'& a8! mo8!% '"o32 '! follo9in2 fi8! &'a2!&.
A)ARENE** T! on&3m!" b!om!& a9a"! of '! inno8a'ion b3' la4& info"ma'ion abo3' i'. INTERE*T T! on&3m!" i& &'im3la'!% 'o &!! '! info"ma'ion abo3' '! inno8a'ion. EALUATION T! Con&3m!" on&i%!"& 9!'!" 'o '"7 '! inno8a'ion o" no'. TRIAL T! on&3m!" '"i!& '! inno8a'ion 'o im6"o8! i& !&'ima'! of i'& 8al3!. ADOTION T! on&3m!" %!i%!& 'o ma4! f3ll an% "!23la" 3&! of '! inno8a'ion.
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OBJECTIE O+ THE *TUD
+o" !8!"7 6"obl!m '!"! i& a "!&!a". A& all '! "!&!a"!& a"! ba&!% on &om! an% m7 &'3%7 i& al&o ba&!% 36on &om! ob!'i8! an% '!&! a"! a& follo9&. 1. To 2!' '! 4no9l!%2! abo3' '! 6"o%3' of ICICI "3%!n'ial lif! in&3"an! om6an7 l'%.
;. To &'3%7 '! !ff!' of ma"4!'in2 &'"a'!27 of ICICI "3%!n'ial lif! in&3"an! on '! b!a8io" of on&3m!".
$. To fin% o3' 9!'!" 6!o6l! 9!"! "!all7 a9a"! of '! on!6' of lif! in&3"an!.
. To 3n%!"&'an% '! !@6!'a'ion of on&3m!" f"om ICICI "3%!n'ial lif! in&3"an! 6"o%3' &.
5. To om! o3' 9i' onl3&ion an% &322!&'ion& ba&!% on '! anal7&i& an% '! In'!"6"!'a'ion of %a'a.
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LITERATURE REIE)
1. INDU*TR RO+ILE
1.1 In&3"an! in In%ia T! in&3"an! &!'o" in In%ia a& om! a f3ll i"l! f"om b!in2 an o6!n om6!'i'i8! ma"4!' 'o na'ionalia'ion an% ba4 'o a lib!"ali!% ma"4!' a2ain. T"ain2 '! %!8!lo6m!n'& in '! In%ian in&3"an! &!'o" "!8!al& '! $0 %!2"!! '3"n 9i'n!&&!% o8!" a 6!"io% of almo&' '9o !n'3"i!&.
1.; A B"i!f i&'o"7 of '! In&3"an! *!'o" T! b3&in!&& of lif! in&3"an! in In%ia in i'& !@i&'in2 fo"m &'a"'!% in In%ia in '! 7!a" 1>1> 9i' '! !&'abli&m!n' of '! O"i!n'al Lif! In&3"an! Com6an7 in Cal3''a. *om! of '! im6o"'an' mil!&'on!& in '! lif! in&3"an! in In%ia a"!F 1?1; T! In%ian Lif! A&&3"an! +o" o8!" 50 7!a"&, lif! in&3"an! in In%ia 9a& %!fin!% an% %"i8!n b7 onl7 on! om6an7- '! Lif! In&3"an! Co"6o"a'ion of In%ia #LIC(. )i' '! In&3"an! R!23la'o"7 an% D!8!lo6m!n' A3'o"i'7 #IRDA( Bill 1??? 6a8in2 '! 9a7 fo" !n'"7 of 6"i8a'! om6ani!& in'o bo' lif! an% 2!n!"al &!'o"& '!"! 9a& bo3n% 'o b! n!9fo3n% !@i'!m!n'- an% n!9 &3!&& &'o"i!&. To%a7, 3&' '"!! 7!a"& &in! '!i" !n'"7,
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'!i" 3m3la'i8! &a"! a& "o&&!% 1$< #&o3"! IRDA(, fa" !@!!%in2 !@6!'a'ion&. Cl!a"l7 in&3"an! i& on a 2"o9' 6a'. T! 6!"!n'a2! of 6"!mi3m inom! 'o D 9i 9a& 3&' ;.$< in ;000-01 "o&! 'o $.$< in ;00;-0$F an% lif! in&3"an! a& !m!"2!% a& '! %ominan' on'"ib3'o" 'o 'i& 2"o9'. T! in%3&'"7 6"!&!n'!% a 32! o66o"'3ni'7. Lif! in&3"an! 6!n!'"a'ion, fo" in&'an!, 9a& a' an ab7&mal ;;< of '! in&3"abl! 6o63la'ion. Ho9!8!", 6"i8a'! 6la7!"& a8! a% 'o "i&! 'o man7 all!n2!&. T!7 9!"! fa!% 9i' a''i'3%inal ba""i!"& 'o9a"%& '! a'!2o"7 an% '! 6!"!6'ion 'a' in&3"an! 9a& onl7 a 'a@ &a8in2 'ool. In&3"an! 6!" &! a% lo&' i' ba&i "a'ional! 6"o'!'ion. I' 9a&nG' &3"6"i&in2 '!n 'a' i'& 6o'!n'ial la7 f"o!n an% 3n!@6loi'!%.
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In&3"an! in In%ia &'a"'!% 9i'o3' an7 R!23la'ion in Nin!'!!n' !n'3"7. I' 9a& &'o"7 of a '76ial olonial !"a. A f!9 B"i'i& om6ani!& %omina'!% '! ma"4!' mo&'l7 in la"2! 3"ban !n'!"&. In&3"an! 9a& na'ionali!% mainl7 on $ o3n'& +i"&', In%ian li8!& 9!"! no' in&3"!%. *!on%, !8!n if '!7 9!"! in&3"!%, '!7 9!"! '"!a'!% a& &3b&'an%a"% li8!& an% !@'"a 6"!mi3m 9a& a"2!%. Ti"%, '!"! 9!"! 2"o&& i""!23la"i'i!& in '! f3n'ionin2 of Lif! in&3"an! 9a& na'ionali!% in '! 7!a" 1?5, an% '!n 2!n!"al in&3"an! 9a& na'ionali!% in '! 7!a" 1?=;. In 1???, '! 6"i8a'! in&3"an! om6ani!& 9!"! allo9!% ba4 a2ain in'o in&3"an! &!'o" 9i' ma@im3m a6 of ; 6!"!n' fo"!i2n ol%in2. 1>1> T! B"i'i& in'"o%3! 'o In%ia, 9i' '! !&'abli&m!n' of '! O"i!n'al Lif! In&3"an! om6an7 in Cal3''a. 1>50 Non lif! in&3"an! %!b3'&, 9i' T"i'on In&3"an! Com6an7. 1>=0 Bomba7 M3'3al lif! A&&3"an! *oi!'7 i& '! fi"&' In%ian-o9n!% lif! in&3"!"
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1?0= In%ian m!"an'il! In&3"an! i& '! fi"&' In%ian non-lif! in&3"!". 1?1; T! In%ian lif! a&&3"an! om6ani!&G a' !na'!% 'o "!23la'! '! lif! in&3"an! b3&in!&&. 1?$> T! in&3"an! a', 9i fo"m& '! ba&i& fo" mo&' 3""!n' in&3"an! la9&, "!6la!& !a"li!" a'. 1?5 Lif! in&3"an! na'ionali!%, 2o8!"nm!n' 'a4!& o8!" ;5 In%ian an% fo"!i2n in&3"!"& an% 6"o8i%!n' &oi!'i!&. 1?5 o8!"nm!n' &!'& 36 LIC 1?=; Non lif! in&3"an! na'ionali!%, IC &!' 36. 1??$ Malo'"a ommi''!!, !a%!% b7 fo"m!" RBI 2o8!"no" R.N.Malo'"a, &!' 36 'o %"a9 36 a bl3! 6"in' fo" in&3"an! &!'o" "!fo"m&. 1?? Malo'"a Commi''!! "!omm!n%& "!-!n'"7 of 6"i8a'! 6la7!"&, a3'onom7 o' *U in&3"!"&. 1??= In&3"an! "!23la'o" IRDA #In&3"an! R!23la'o"7 an% D!8!lo6m!n' A3'o"i'7( &!' 36. ;000 IRDA &'a"'& 2i8in2 li!n&!% 'o 6"i8a'! in&3"!"& ;001 ICICI "3%!n'ial Lif! In&3"an! am! in'o '! ma"4!' 'o &!ll a 6oli7. ;00; Ban4& 9!"! allo9!% 'o &!ll in&3"an! 6lan&, a& TA& !n'!" '! &!n!, in&3"!"& &'a"' &!''lin2 non-lif! laim& in '! a&l!&& mo%!.
1. T! In&3"an! R!23la'o"7 an% D!8!lo6m!n' A3'o"i'7 #IRDA(
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R!fo"m& in '! In&3"an! &!'o" 9!"! ini'ia'!% 9i' '! 6a&&a2! of '! IRDA Bill in a"liam!n' in D!!mb!" 1???. T! IRDA &in! i'& ino"6o"a'ion a& a &'a'3'o"7 bo%7 in A6"il ;000 a& fa&'i%io3&l7 &'34 'o i'& &!%3l! of f"amin2 "!23la'ion& an% "!2i&'!"in2 '! 6"i8a'! &!'o" in&3"an! om6ani!&.
T! o'!" %!i&ion& 'a4!n &im3l'an!o3&l7 'o 6"o8i%! '! &366o"'in2 &7&'!m& 'o '! in&3"an! &!'o" an% in 6a"'i3la" '! lif! in&3"an! om6ani!& 9!"! '! la3n of '! IRDAG& onlin! &!"8i! fo" i&&3! an% "!n!9al of li!n&!& 'o a2!n'&.
T! a66"o8al of in&'i'3'ion& fo" im6a"'in2 '"ainin2 'o a2!n'& a& al&o !n&3"!% 'a' '! in&3"an! om6ani!& 9o3l% a8! a '"ain!% 9o"4fo"! of in&3"an! a2!n'& in 6la! 'o &!ll '!i" 6"o%3'&, 9i a"! !@6!'!% 'o b! in'"o%3!% b7 !a"l7 n!@' 7!a".
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a' %iff!"!n' &'a2!& of lif! -'o%a7 a 8a"i!'7 of 6"o%3'& a"! a8ailabl! "an2in2 f"om '"a%i'ional 'o Uni' lin4!% 6"o8i%in2 6"o'!'ion 'o9a"%& il%, !n%o9m!n', a6i'al 23a"an'!!, 6!n&ion an% 2"o36 &ol3'ion&. A n3mb!" of n!9 6"o%3'& a8! b!!n in'"o%3!% in '! lif! &!2m!n' 9i' 23a"an'!!% a%%i'ion&, 9i 9!"! &3b&!3!n'l7 9i'%"a9n'on!% %o9nF &in2l! 6"!mi3m mo%! a& b!!n 6o63la"i!%F 3ni' lin4!% 6"o%3'&F an% a%%-on"i%!"& inl3%in2 ai%!n'al %!a'F %i&m!mb!"m!n', "i'ial illn!&&, fi@!% '!"m a&&3"an! "i&4 o8!", 2"o36 o&6i'al an% &3"2ial '"!a'm!n', o&6i'al a& b!n!fi'&, !'. Com6"!!n&i8! 6a4a2!% 6"o%3'& a8! b!!n 6o63la"i!% 9i' f!a'3"!& of !n%o9m!n', mon!7 ba4, 9ol! lif!, &in2l! 6"!mi3m, "!23la" 6"!mi3m, "!ba'! in 6"!mi3m fo" i2!" &3m a&&3"!%, 6"!mi3m mo%! "!ba'!, !'., 'o2!'!" 9i' "i%!"& 'o '! ba&! 6"o%3'&.
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;. COMAN RO+ILE ICICI "3%!n'ial Lif! In&3"an! Com6an7 Limi'!% #'! Com6an7G( a oin' 8!n'3"! b!'9!!n ICICI Ban4 Limi'!% an% "3%!n'ial 6l of UK 9a& ino"6o"a'!% on J3l7 ;0, ;000 a& a om6an7 3n%!" '! Com6ani!& A', 1?5 #'! A'G(. T! Com6an7 i& li!n&!% b7 '! In&3"an! R!23la'o"7 an% D!8!lo6m!n' A3'o"i'7 #IRDAG( fo" a""7in2 lif! in&3"an! b3&in!&& in In%ia. ICICI "3%!n'ial Lif! In&3"an! Com6an7 i& a oin' 8!n'3"! b!'9!!n ICICI Ban4, a 6"!mi!" finanial 6o9!"o3&! an% 6"3%!n'ial 6l, a l!a%in2 in'!"na'ional finanial &!"8i!& 2"o36 !a%3a"'!"!% in '! Uni'!% Kin2%om #UK(. T! om6an7 b"in2& 'o2!'!" '! loal ma"4!' !@6!"'i&! an% finanial &'"!n2' of ICICI Ban4 an% "3%!n'ialG& In'!"na'ional lif! in&3"an! !@6!"i!n!. T! om6an7 9a& 2"an'!% a !"'ifia'! of R!2i&'"a'ion b7 '! IRDA on No8!mb!" ;, ;000 an% !i2'!!n %a7& la'!", i&&3!% i'& fi"&' 6oli7 on D!!mb!" 1;. ICICI "3%!n'ial 9a& amon2&' '! fi"&' 6"i8a'! &!'o" in&3"an! om6ani!& 'o b!2in o6!"a'ion& in D!!mb!" ;000 af'!" "!!i8in2 a66"o8al f"om In&3"an! R!23la'o"7 D!8!lo6m!n' A3'o"i'7 #IRDA(. +"om i'& !a"l7 %a7&, ICICI "3%!n'ial &!!m!% 'o a8! '! 9!"!9i'al fo" a la"2!&al! b3&in!&&. B7 Ma" $1, ;00;, a li''l! o8!" a 7!a" &in! i'& la3n, '! om6an7 a% i&&3!% 100,000 6olii!& '"an&la'in2 in'o 6"!mi3m inom! of a66"o@ima'!l7 R&. 1,;00 million on a &3m a&&3"!% of o8!" R&.;$ billion. )!n '! om6an7 b!2an i'& o6!"a'ion&, '! n!!% 9a& 'o b3il% a b"an% 'a' 9a& "!la'abl! 'o, &7mboli!% '"3&' an% 9a& !a&il7 "!o2ni!% an% 3n%!"&'oo%. I' la3n!% a o"6o"a'! am6ai2n ICICI "3%!n'ial al&o ma%! 3&in2 '! '!m! of *in%oo"G 'o !6i'omi! 6"o'!'ion, '"3&', 'o2!'!"n!&& an% all 'a' i& In%ianF !n%!a"in2 i'&!lf 'o '! ma&&!&. T! &3!&& of '!
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am6ai2n, '! allin2 a"% of '! om6an7G &a9 '! b"an% a9a"!n!&& &o"!& almo&' a' 6a" 9i' i'& 0 7!a" ol% om6!'i'o". T! '!m! of 6"o'!'ion 9a& al&o !@'!n%!% 'o &3b&!3!n' 6"o%3' an% a'!2o"7 &6!ifi am6ai2n& f"om il% 6lan& 'o "!'i"!m!n' &ol3'ion& 9i i2li2' o9 '! om6an7 9ill b! 9i' i'& 3&'om!"& a' !8!"7 &'!6 of lif!. +"om %a7 on!, '! om6an7 a& 3nflinin2l7 fo3&!% on b!in2 ma&&-ma"4!' 6la7!", %!8!lo6in2 6"o%3'&, "!a'in2 a %i&'"ib3'ion n!'9o"4 an% %!6lo7in2 "!&o3"!& 'a' 9o3l% f3"'!" i'& 2oal. A6a"' f"om "am6in2 36 'o"o32l7 '"ainin2 i'& a%8i&o"&, '! om6an7 a& '9!l8! Bana&3"an!G 6a"'n!"& '! la"2!&' in '! o3n'"7. I' &9if'l7 "!8i&!% an% a%%!% 'o i'& ini'ial "an2! of 6"o%3'&, 6ion!!"in2 ma"4!'-lin4!% 6"o%3'& an% 6!n&ion 6lan&, 'o off!" 3&'om!"& '! mo&' fl!@ibl! lif! in&3"an! 6olii!& in '! o3n'"7. In +!b"3a"7 ;00, ICICI "3%!n'ial in"!a&!% i'& a6i'al ba&! b7 R&. 500 million, i'& nin' a6i'al i4!, b"in2in2 '! 'o'al 6ai% 36 !3i'7 a6i'al 'o R&. ,=50 million. )i' '! a3'o"i!% a6i'al of '! om6an7 &'an%in2 a' R&. 1; billion, ICICI "3%!n'ial on'in3!& 'o a8! '! i2!&' a6i'al ba&! amon2&' all lif! in&3"!"& in '! o3n'"7. T! all!n2! ICICI "3%!n'ial no9 fa!& i& 'o "!'ain i'& 'o6-no' 6o&i'ion an% on'in3! 'o %!li8!" '! fin!&' lif! in&3"an! an% 6!n&ion &ol3'ion& 'o i'& !8!"-2"o9in2 3&'om!" ba&!. ICICI "3%!n'ialG& !3i'7 ba&! &'an%& a' R&. 11>5 "o"! 9i' ICICI Ban4 an% "3%!n'ial 6l ol%in2 =< an% ;< &'a4! "!&6!'i8!l7. +o" '! 7!a" !n%!% Ma" $1, ;00, '! om6an7 2a"n!"!% R&.;, 1; "o"! of 9!i2'!% n!9 b3&in!&& 6"!mi3m an% 9"o'! >$=,?$ 6olii!&. T! &3m a&&3"!% in fo"! &'an%& a' R&.5, >>> "o"!. T! om6an7 a& a n!'9o"4 of o8!" =;,000 a%8i&o"&F a& 9!ll a& ? bana&3"an! 6a"'n!"& an% o8!" ;00 o"6o"a'! a2!n' an% b"o4!" 'i!-36&. ICICI "3%!n'ial i& al&o '! onl7 6"i8a'! lif! in&3"!" in In%ia 'o "!!i8! a Na'ional In&3"!" +inanial *'"!n2' "a'in2 of AAA #In%( f"om +i' "a'in2&. T! AAA "a'in2 i& '! i2!&' "!%i' "a'in2, an% i& a l!a" a&&3"an! of ICICI "3%!n'ialG& abili'7 'o m!!' i'& obli2a'ion& 'o 3&'om!"& a' '! 'im! of ma'3"i'7 o" laim&.
-2-
+o" '! 6a&' fi8! 7!a"&, ICICI "3%!n'ial a& "!'ain!% i'& 6o&i'ion a& '! No.1 6"i8a'! in&3"!" in '! o3n'"7, 9i' a 9i%! "an2! of fl!@ibl! 6"o%3'& 'a' m!!' '! n!!%& of '! In%ian 3&'om!" a' !8!"7 &'!6 in lif!. B!2innin2 o6!"a'ion& in D!!mb!" ;000, ICICI "3%!n'ialG& &3!&& a& b!!n m!'!o"i, b!omin2 '! n3mb!" on! 6"i8a'! lif! in&3"!" 9i'in mon'& of la3n. To%a7, i' a& on! of '! la"2!&' %i&'"ib3'ion n!'9o"4& amon2&' 6"i8a'! lif! in&3"!"& in In%ia, 9i' b"an!& in 5 i'i!&. T! 'o'al n3mb!" of 6olii!& i&&3!% &'an%& a' mo"! 'an =>0,000 9i' a 'o'al &3m a&&3"!% in !@!&& of R&.10 billion.
ICICI "3%!n'ial lo&!% '! finanial 7!a" !n%!% ma" $1, ;00 9i' a 'o'al "!!i8!% 6"!mi3m inom! of R&. ?.? billionF 36 1$5< la&' 7!a"& 'o'al 6"!mi3m inom! of R&..;0 billion. N!9 b3&in!&& 6"!mi3m inom! &o9& a 10< 2"o9' a' R&. =.5 billion, %"i8!n mainl7 b7 '! om6an7G& "an2! of 3ni3! 3ni'-lin4!% 6olii!& an% 6!n&ion 6lan&. T! om6an7G& "!'ail ma"4!' &a"! amon2&' 6"i8a'! om6ani!& &'oo% a' $<, ma4in2 i' l!a" l!a%!" in '! &!2m!n'. To a%% 'o i'& ai!8!m!n'&, in '! 7!a" ;00$0 i' 9a& a%3%2!% Mo&' T"3&'!% "i8a'! Lif! In&3"!" #Eonomi Tim!& Mo&' T"3&'!% B"an% *3"8!7G b7 AC Ni!l&!n OR-MAR(. I' 9a& al&o onf!""!% '! O3'loo4 Mon!7-B!&' Lif! In&3"!"G a9a"% fo" '! &!on% 7!a" "3nnin2. T! om6an7 i& al&o 6"o3% 'o a8! 9on *il8!" a' E++IE* ;00$ fo" i'& R!'i"! f"om 9o"4, no' lif!G am6ai2n. No'abl7, ICICI "3%!n'ial 9a& al&o &o"'li&'!% 'o '! final "o3n% fo" i'& *in%oo" am6ai2n in E++IE* ;00;. ICICI "3%!n'ialG& &3!&& i& "oo'!% in i'& 6ilo&o67 'o al9a7& off!" '! 3&'om!" a oi!. Ti& a& b!!n '! %"i8in2 fo"! b!in% i'& m3l'i-ann!l %i&'"ib3'ion &'"a'!27, 9i inl3%!& a%8i&o"&, ban4&, %i"!' ma"4!'in2 an% o"6o"a'! a2!n'&. In fa', ICICI "3%!n'ial 9a& '! fi"&' lif! in&3"!" 'o in8!&' in m3l'i6l! ann!l& an% off!" '! 3&'om!" oi! an% a!&&F '3& "!%3in2 %!6!n%!n7 on an7 on! ann!l, 2"!a' &'"i%!& in '! "!'i"!m!n' &ol3'ion& an% 6!n&ion& ma"4!'.
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T! Com6an7G& 6!n!'"a'ion of '! "!'i"!m!n' ma"4!' 9a& %"i8!n b7 '! fo3&!% a66"oa 'o9a"%& "!a'in2 a9a"!n!&& '"o32 &3&'ain!% am6ai2nF R!'i"! f"om 9o"4, no' lif!G. )i'in &i@ mon'&, '! am6ai2n "!9a"%!% ICICI "3%!n'ial 9i' an in"!a&!% &a"! of ;$< of '! 'o'al 6!n&ion& ma"4!' an% =>< amon2&' 6"i8a'! 6la7!"&. ICICI "3%!n'ial a& on! of '! la"2!&' %i&'"ib3'ion n!'9o"4& amon2&' 6"i8a'! lif! in&3"!"& in In%ia, a8in2 omm!n!% o6!"a'ion& in 1$; i'i!& an% 'o9n& in In%ia, &'"!'in2 f"om B3 in '! 9!&' 'o 39aa'i in '! !a&', an% Jamm3 in '! no"' 'o T"i8an%"3m in '! &o3'. T! om6an7 a& ? ban4 6a"'n!"&i6& fo" %i&'"ib3'ion, a8in2 a2"!!m!n'& 9i' ICICI Ban4, Ban4 of In%ia, +!%!"al Ban4, *o3' In%ian Ban4, Lo"% K"i&na Ban4, an% &om! o-o6!"a'i8! ban4&, a& 9!ll a& o8!" ;00 o"6o"a'! a2!n'& an% b"o4!"&, i' a& al&o 'i!% 36 9i' NO&, M+I& an% o"6o"a'!& fo" '! %i&'"ib3'ion of "3"al 6olii!&. ICICI "3%!n'ial a& "!"3i'!% an% '"ain!% mo"! 'an =;,000 in&3"an! a%8i&o"& 'o in'!"fa! 9i' an% a%8i&! 3&'om!"&. +3"'!", i' l!8!"a2!& i'& &'a'!-of-'!-a"' IT inf"a&'"3'3"! 'o 6"o8i%! &36!"io" 3ali'7 of &!"8i! 'o 3&'om!"&. ABOUT THE ROMOTER* ICICI Ban4 #N*EIBN( i& In%iaG& &!on% la"2!&' ban4 9i' an a&&!' ba&! of R&.;51$.>? billion a& on Ma" $1, ;00. ICICI Ban4 6"o8i%!& a b"oa% &6!'"3m of finanial &!"8i!& 'o in%i8i%3al& an% om6ani!&. Ti& inl3%!& mo"'2a2!&, a" an% 6!"&onal loan&, "!%i' an% %!bi' a"%&, o"6o"a'! an% a2"i3l'3"al finan!. T! Ban4 &!"8i!& a 2"o9in2 a 3&'om!" ba&! of mo"! 'an 1= million 3&'om!"& '"o32 a m3l'i ann!l a!&& n!'9o"4 9i inl3%!& o8!" ;0 b"an!& an% !@'!n&ion o3n'!"&, ;;00 ATM&, all !n'!"& an% in'!"n!' ban4in2 # 999.iiiban4.om( RUDENTIAL 6l, E&'abli&!% in Lon%on in 1>>, '"o32 i'& b3&in!&& in '! UK an% E3"o6!, '! U* an% A&ia, 6"o8i%!& "!'ail finanial &!"8i!& 6"o%3'& an% &!"8i!& 'o mo"! 'an 1 million 3&'om!"&, 6oli7 ol%!" an% 3ni' ol%!"& 9o"l% 9i%!. A& of
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D!!mb!" $1, ;005, '! om6an7 a% o8!" U* 00 billion in f3n%& 3n%!" mana2!m!n'. "3%!n'ial a& b"o32' 'o ma"4!' an in'!2"a'!% "an2! of finanial &!"8i!& 6"o%3'& 'a' no9 inl3%!& lif! a&&3"an!, 6!n&ion&, m3'3al f3n%&, ban4in2, in8!&'m!n' mana2!m!n' an% 2!n!"al in&3"an!. In A&ia, "3%!n'ial i& '! l!a%in2 E3"o6!an lif! in&3"an! om6an7 9i' a 8a&' n!'9o"4 of ;$ lif! an% m3'3al f3n% o6!"a'ion& in '9!l8! o3n'"i!& Cina, Hon2 Kon2, In%ia, In%on!&ia, Ja6an, Ko"!a, Mala7&ia, '! ili66in!&, *in2a6o"!, Tai9an, Tailan% an% i!'nam. Ai!8!m!n'& B!2innin2 o6!"a'ion& in D!!mb!" ;000, ICICI "3%!n'ialG& &3!&& a& b!!n m!'!o"i, b!omin2 '! n3mb!" on! 6"i8a'! lif! in&3"!" 9i'in mon'& of la3n. To%a7, i' a& on! of '! la"2!&' %i&'"ib3'ion n!'9o"4& amon2&' 6"i8a'! lif! in&3"!"& in In%ia, 9i' b"an!& in 5 i'i!&. T! 'o'al n3mb!" of 6olii!& i&&3!% &'an%& a' mo"! 'an =>0,000 9i' a 'o'al &3m a&&3"!% in !@!&& of R&.10 billion.
ICICI "3%!n'ial lo&!% '! finanial 7!a" !n%!% ma" $1, ;00 9i' a 'o'al "!!i8!% 6"!mi3m inom! of R&. ?.? billionF 36 1$5< la&' 7!a"& 'o'al 6"!mi3m inom! of R&..;0 billion. N!9 b3&in!&& 6"!mi3m inom! &o9& a 10< 2"o9' a' R&. =.5 billion, %"i8!n mainl7 b7 '! om6an7G& "an2! of 3ni3! 3ni'-lin4!% 6olii!& an% 6!n&ion 6lan&. T! om6an7G& "!'ail ma"4!' &a"! amon2&' 6"i8a'! om6ani!& &'oo% a' $<, ma4in2 i' l!a" l!a%!" in '! &!2m!n'. To a%% 'o i'& ai!8!m!n'&, in '! 7!a" ;00$0 i' 9a& a%3%2!% Mo&' T"3&'!% "i8a'! Lif! In&3"!" #Eonomi Tim!& Mo&' T"3&'!% B"an% *3"8!7G b7 ACN!il&!n OR-MAR(. I' 9a& al&o onf!""!% '! O3'loo4 Mon!7-B!&' Lif! In&3"!"G a9a"% fo" '! &!on% 7!a" "3nnin2. T! om6an7 i& al&o 6"o3% 'o a8! 9on *il8!" a' E++IE* ;00$ fo" i'& R!'i"! f"om 9o"4, no' lif!G am6ai2n. No'abl7, ICICI "3%!n'ial 9a& al&o &o"'li&'!% 'o '! final "o3n% fo" i'& *in%oo" am6ai2n in E++IE* ;00;.
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In K!!6in2 9i' i'& b!li!f 'a' a a667 3&'om!" i& '! b!&' !n%o"&!m!n', ICICI "3%!n'ial a& !mb"a!% '! *I *IMAG a66"oa 'o 3ali'7, an !@!"i&! 'a' b!2in& an% !n%& 9i' '! 3&'om!" f"om a6'3"in2 i& 8oi! 'o m!a&3"in2 an% "!&6on%in2 'o i& !@6!"i!n!&. Ti& ini'ia'i8! i& 3""!n'l7 !l6in2 '! om6an7 im6"o8! 6"o!&&!&, '3"na"o3n% 'im!& an% 3&'om!" &a'i&fa'ion l!8!l&. Ano'!" No8!l in'"o%3'ion i& '! ICICI "3%!n'ial Lif!&'7l! R!9a"%& Cl3b, In%iaG& fi"&' "!9a"%& 6"o2"amm! fo" Lif! A%8i&o"&F i' allo9& ICICI "3%!n'ial A%8i&o"& 'o "!%!!m 6oin'& fo" i'!m& "an2in2 f"om 4i'!n9a"! 'o 2ol%, 9i'! 2oo%&, an% !8!n in'!"na'ional oli%a7&. "omo'ion ICICI "3%!n'ial i& a a&! &'3%7 in o9 a%8!"'i&in2 an% ma"4!'in2 an 6la7 a 8i'al "ol! in "!-&a6in2 an in%3&'"7. I' a& %!mon&'"a'!% o9 an in%3&'"7 9!"! '! 3&'om!" 9a& no'in2 mo"! 'an a 6oli7 n3mb!" a& an2!% 'o on! 9!"! 3&'om!" 6"!f!"!n!G "3l!& '! "oo&'. B"an%-b3il%in2 in a om6l!@ a'!2o"7 li4! lif! in&3"an! i& an 36ill an% m3l'ifa!'!% 'a&4. A' '! 'im! of la3nin2 o6!"a'ion&, '! omm3nia'ion& 'a&4 9a& 'o b3il% "!%ibili'7, &o a& 'o 2i8! '! 3&'om!" '! onfi%!n! 'a' i' 9a& a om6an7 'a' o3l% b! '"3&'!% 'o in8!&' f3n%& 9i'G. T! aim 9a& 'o !no3"a2! 6!o6l! 'o 8i!9 in&3"an! no' a& a om63l&o"7 'a@ &a8in2 in&'"3m!n', b3' a& a m!an& 'o l!a% a 9o""7-f"!!, &!3"! lif! an% in '! 6"o!&&, "!a'! '! %iff!"!n'ia'o" fo" b"an% ICICI "3%!n'ial. T! b"an% 6"o6o&i'ion fo" all '! am6ai2n& 9a& "!fl!'!% in '! lin! *3"a4&a Pin%a2i 4! a" 4a%am 6a"G. T! am6ai2n f!a'3"!% a &i2nifian' om6!'i'i8! a%8an'a2!, '! &o3n% finanial ba4in2 an% "!%!n'ial& of ICICI "3%!n'ial, an% &o9a&!% 6"o%3'& f"om %iff!"!n' &!2m!n'&. T! a%8!"'i&in2 i%!a 9a& !na6&3la'!% in '! &7mbol of 6"o'!'ion '! *in%oo"G. Ti& am6ai2n on'"ib3'!% !@'!n&i8!l7 'o "ai&in2 b"an% a9a"!n!&& an% "!a'in2 a %i&'in'i8! i%!n'i'7 fo" '! om6an7.
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T! Com6an7 "!!n'l7 'i!% 36 9i' '! +o"b!& *i@ *i2ma "a'!% Dabba9alla o"2ania'ion in M3mbai fo" a %i"!' ma"4!'in2 !@!"i&!. In a Uni3! !ffo"' 'o "!a'! a9a"!n!&& abo3' a 'a@ &a8in2 6"o%3', '! om6an7 a''a!% a "!a'i8! of a bi''!n a66l! 'o M3mbaiG& 3bi3i'o3& l3nbo@!&. I' 9o"4!% 9on%!"f3ll7 9i' M3mbaiG& offi!-2o!"& an% on! 'a' '"an&la'!% in'o &3b&'an'ial b3&in!&& fo" '! om6an7.
B"an% al3!& Ma"4!' R!&!a" "!8!al& 'a' '! 8al3!& 6!o6l! a&&oia'! 9i' ICICI "3%!n'ial a"!, in%!!%, 'o&! 'a' '! om6an7 o6!& 'o 6"o!' lif!lon2 6"o'!'ion an% 8al3! fo" mon!7. T! o"! 8al3! i& 6"o'!'in2 7o3" lo8!% on!&, '"o32o3' lif!G& 36& an% %o9n&. I' i& a 6o9!"f3l 6"o6o&i'ionF on!, 9i ICICI "3%!n'ial, i& 'a4in2 in'o '! ma"4!' 6la!.
DI*TRIBUTION **TEM Ti!% A2!n7 Ti!% A2!n7 i& '! la"2!&' %i&'"ib3'ion ann!l of ICICI "3%!n'ial, om6"i&in2 a la"2! a%8i&o" fo"! 'a' 'a"2!'& 8a"io3& 3&'om!" &!2m!n'&. T! &'"!n2' of 'i!% a2!n7 li!& in an a22"!&&i8! &'"a'!27 of !@6an%in2 an% 6"o3"in2 3ali'7 b3&in!&&. )i' fo3& on &al!& 6!o6l! %!8!lo6m!n', 'i!% a2!n7 a& !m!"2!% a& a "ob3&', 6"!%i'abl! an% &3&'ainabl! b3&in!&& mo%!l.
Bana&&3"an! an% Allian!&
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ICICI "3%!n'ial 9a& a 6ion!!" in off!"in2 lif! in&3"an! &ol3'ion& '"o32 ban4& an% allian!&. )i'in a &o"' &6an of '9o 7!a"&, an% 9i' n!a"l7 a la"2! n3mb!" of 6a"'n!"&, B A a& !m!"2!% a& a 8i'al om6on!n' of '! om6an7G& &al!& an% %i&'"ib3'ion &'"a'!27, on'"ib3'in2 'o a66"o@ima'!l7 on! 'i"% of om6an7G& 'o'al b3&in!&&. T! b3&in!&& 6ilo&o67 a' BA i& 'o l!8!"a2! %i&'"ib3'ion &7n!"2i!& 9i' o3" 6a"'n!"& an% a%% 8al3! 'o i'& 3&'om!"& a& 9!ll a& '! 6a"'n!"&. +l!@ibili'7, a%a6'a'ion an% !@6!"im!n'in2 9i' n!9 i%!a& a"! '! allma"4& of 'i& ann!l.
CU*TOMER *ERICE AND OERATION*
T! O6!"a'ion& %!6a"'m!n' oil& '! 9o"4 6"o!&&!& b!'9!!n '! 3&'om!" an% '! om6an7 'o !n&3"! on&i&'!n' an% 3ali'7 &!"8i! 'o '! 3&'om!". To &'"!amlin! '! o6!"a'ion&, '! O6!"a'ion& %!6a"'m!n' in'!"fa!& b!'9!!n '! li!n'& an% '! a2!n'&, '! b"an!& an% '! 3n%!"9"i'!"&, an% mana2!& 9o"4 6"o!&&!&. T! i&ion a' C3&'om!" *!"8i! i& 'o %!li8!" )o"l% Cla&& *!"8i!G a' !8!"7 o66o"'3ni'7. Uni'& &3 a& '! ? 'o ? on'a' !n'"!, O3'bo3n% Call C!n'"!, C3&'om!" Ca"! an% Q3!"7 R!&ol3'ion Uni' a"! all ommi''!% 'o 6"o8i%in2 !ff!'i8! &ol3'ion& 'o o8!" la4& of 3&'om!"& a"o&& '! o3n'"7.
Info"ma'ion T!nolo27 T! Info"ma'ion T!nolo27 f3n'ion a' ICICI "3%!n'ial i& ommi''!% 'o !nabl! b3&in!&& '"o32 '! 3&! of '!nolo27. I' i& &!2m!n'!% in'o 2"o36& 'o !nabl!
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i2!&' l!8!l& of %!li8!"7 'o '! 3&'om!"& Lif! A&ia *ol3'ion& "o36 'a' 6"o8i%!& fl!@ibili'7 in %!&i2nin2 b!''!" 6"o%3' off!"in2& 'o !n%-3&!"&, '! *ol3'ion& "o36)!b 'a' 6"o8i%!& "!al-'im! info"ma'ion 'o 3&'om!"& an% i& "!&6on&ibl! fo" 3&'om!" "!la'ion&i6 mana2!m!n', IT A"i'!'3"! Co"6o"a'! *ol3'ion& "o36 i& in a"2! of %!8!lo6in2 an% main'ainin2 a bl3!6"in' fo" '! IT a"i'!'3"! fo" '! !n'!"6"i&! a& a 9ol!. Ti& '!am 9o"4& a& an in o3&! RD *ol3'ion "o36, !@6lo"in2 n!9 '!nolo2ial ini'ia'i8!& an% al&o a'!"& 'o info"ma'ion n!!%& of o"6o"a'! f3n'ion& in '! o"2ania'ion. IT Inf"a&'"3'3"! 2"o36 i& "!&6on&ibl! fo" 6"o8i%in2 a"%9a"!, &of'9a"!, n!'9o"4 &!"8i!& 'o '! 9ol! o"2ania'ion. Ti& 2"o36 "3n& '! :Di2i'al N!"8o3& *7&'!m: of '! En'!"6"i&! a' '! i2!&' l!8!l& of !ffii!n7 an% 6"o8i%! "ob3&', &alabl! an% i2l7 a8ailabl! 6la'fo"m fo" %!6lo7m!n' of b3&in!&& a66lia'ion.
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T! Ma"4!'in2 f3n'ion a' ICICI "3 o8!"& an a""a7 of a'i8i'i!& - b"an% an% m!%ia
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omm3nia'ion&. T! B"an% an% Comm3nia'ion& '!am i& in a"2! of a%8!"'i&in2, on&3m!" "!&!a", m!%ia 6lannin2 b37in2 an% 3bli R!la'ion&F 'a' !l6& %!8!lo6 an% n3"'3"! ICICI "3%!n'ial:& o"6o"a'! i%!n'i'7 9il! !ff!'i8!l7 omm3nia'in2 i'& 8a"i!% 6"o%3' off!"in2& 'o '! 3&'om!". Cann!l ma"4!'in2 6"o8i%!& &366o"' 'o '! &al!& fo"! b7 &'"!amlinin2 '! %!&i2n an% %!8!lo6m!n' of olla'!"al& an% &al!& 'ool& a"o&& %i&'"ib3'ion ann!l&. T! Di"!' ma"4!'in2 '!am 9a& &!' 36 'o 2!n!"a'! i2 3ali'7 l!a%& fo" 6"ofi'abl! b3&in!&&. T! '!am ai!8!& 'i& '"o32 'a"2!' %a'aba&! a3i&i'ion an% omm3nia'in2 3&'omi!% 6"o%3' info"ma'ion '"o32 !-mail!"&, '!l!ma"4!'in2 an% inno8a'i8! %i"!' mail!"&.
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+inan!
+inan! f3n'ion in ICICI "3%!n'ial i& ommi''!% 'o "!a'! an inf"a&'"3'3"! 'a' i& ali2n!% 'o &a"!ol%!" !@6!'a'ion&. +inan! ba&iall7 om6"i&!& of fo3" f3n'ion&. . Co"6o"a'! lannin2 an% MI* 6"o8i%! f!!%ba4 on b3&in!&& &'"a'!2i!&. Ti& inl3%!& %"i8in2 '! b3%2!'in2 6"o!&&, 6"o8i%in2 &'"a'!2i in63'& fo" %!i&ionma4in2 an% mana2!m!n' "!6o"'in2 an% anal7&i&. T! Ao3n'& f3n'ion inl3%!& 6"!6a"a'ion an% main'!nan! of finanial "!o"%&, f3n%& mana2!m!n', an% !@6!n&! 6"o!&&in2 an% '"!a&3"7 o6!"a'ion&. Com6lian! !n&3"!& 'a' !8!"7 a'ion i& 9i'in '! "!23la'o"7 f"am!9o"4. Ti& inl3%!& "!8i!9in2 om6lian! "!3i"!m!n'& an% &366o"'in2 '! !'ial f"am!9o"4 of ICICI "3 lif!. In'!"nal a3%i' 6"o8i%!& a&&3"an! 'o '! mana2!m!n' o8!" '! o"2ania'ion&: on'"ol f"am!9o"4 an% inl3%!& 6"o!&& "i&4 mana2!m!n', info"ma'ion &!3"i'7 a&&!&&m!n' an% b3&in!&& on'in3i'7 a&&!&&m!n'.
H3man R!&o3"! T! 6!o6l! &'"a'!27 of ICICI "3%!n'ial i& To b3il% a ommi''!% '!am 9i' a 3l'3"! of inno8a'ion, l!a"nin2 an% 2"o9'. T! H3man R!&o3"! +3n'ion a' ICICI "3%!n'ial %"i8!& '! 6!o6l! &'"a'!27 of '! b3&in!&&. )i' i'& ini'ial fo3& on o6!"a'ional !@!ll!n! 'o %!li8!" b!n!fi'& an% &!"8i!& 'o &'aff m!mb!"&, HR i& no9 ommi''!% 'o b3il%in2 a6abili'7 '"o32 &'a'! of '! a"' 6"o!&&!&. A "ob3&' 6!"fo"man! mana2!m!n' &7&'!m, om6!n&a'ion &7&'!m an% a &!2m!n'!% '"ainin2 a"i'!'3"! !nabl! i' 'o %!li8!" 8al3! 'o '! o"2ania'ion.
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B3&in!&& E@!ll!n! T! B3&in!&& E@!ll!n! f3n'ion i& ommi''!% 'o b3il%in2 a 3ali'7 min%&!' a"o&& '! o"2ania'ion. ICICI "3%!n'ial i& '! fi"&' o"2ania'ion in '! In&3"an! In%3&'"7 'a' a& a%o6'!% '! *i@ *i2ma M!'o%olo27 fo" 6"o!&& !ffii!n7 an% m!a&3"!m!n'. T! '!am i& al&o %"i8in2 '! Malolm Bal%"i2! f"am!9o"4 a"o&& '! o"2ania'ion, an in'!"8!n'ion 'a' !@amin!& mana2!m!n' of 4!7 in63'& fo" B3&in!&& E@!ll!n!.
Bana&&3"an! On! of '! mo&' &i2nifian' a%8an!& in '! finanial &!"8i!& &!'o" o8!" '! 6a&' o36l! of 7!a"& a& b!!n '! 2"o9' of Bana&&3"an! 9i, in &im6l!&' '!"m&, m!an& '! %i&'"ib3'ion of in&3"an! 6"o%3'& '"o32 a ban4G& %i&'"ib3'ion ann!l&. In o'!" 9o"%&, Bana&&3"an! i& a &!"8i! 9i an f3lfill bo' ban4in2 an% in&3"an! n!!%& a' '! &am! 'im!. Bana&&3"an! a& a on!6' fi"&' b!2an in In%ia 9i' '! o6!nin2 36 of '! in&3"an! in%3&'"7 'o 6"i8a'! &!'o" 6a"'ii6a'ion in D!!mb!" 1??? 9i &a9 '! !n'"7 of ;0 n!9 6la7!"& - 9i' 1; in '! lif! in&3"an! &!'o" an% > in '! non-lif! &!'o". Bana&&3"an! a& al&o &!!n &i2nifian' "i&! in o'!" A&ian ma"4!'&. +o" !@am6l!, Bana&&3"an! ao3n'!% fo" ;< of n!9 lif! in&3"an! &al!& b7 9!i2'!%G 6"!mi3m inom! in *in2a6o"! in ;00;. Ti& i& a &i2nifian' in"!a&! on '! !3i8al!n' ;001 &'a'i&'i of 15< an% i& a& a "!&3l' of 2"o9' in &i2nifian' ban4!n'"i
Bana&&3"an!
o6!"a'ion&.
Al'o32 '! on!6' of Bana&&3"an! loo4& &im6l! !no32, i' i& fa" f"om 'a' in "!al lif! 6"a'i!. L!2i&la'i8! %iff!"!n!&, on&3m!" b!a8io", im6a' of i&'o"7 an% 3l'3"!, 6"o%3' om6l!@i'7, !m6lo7!! 9o"4 3l'3"! an% man7 &3 o'!" fa'o"& a8! on'"ib3'!% 'o &i2nifian' %iff!"!n!& in "!&3l'& a"o&& o3n'"i!&. +o" !@am6l!,
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in +"an! an% *6ain 0< 'o >0< of lif! in&3"an! 6"o%3'& a"! &ol% '"o32 ban4 b"an!& om6a"!% 'o 10< in UK an% U*A. Bana&&3"an! Mo%!l& loball7 9! a8! 4in%& of Bana&&3"an! b3&in!&& mo%!l& Di&'"ib3'ion allian! b!'9!!n '! in&3"an! om6an7 an% '! ban4 J b!'9!!n '! '9o M!"2!" b!'9!!n ban4 an% in&3"!" Ban4 b3il%& o" b37& o9n in&3"an! 6"o%3'& Mo&' of '! Bana&&3"an! o6!"a'ion& in In%ia fall in'o '! fi"&' mo%!l, 9i in a 9a7 i& 3i'! a 6"3%!n' %!i&ion. T! In%ian Bana&&3"an! &!n! a& of no9 loo4& a& 6"omi&in2 a& 6!"ilo3&, b!in2 a 8a&', 3n!@6lo"!% an% 3na"'!% !@6an&!. A& ban4& a"! 3i'! "i&4 a8!"&!, i' i& b3' na'3"al fo" '!m 'o 9i'ol% f"om ma4in2 an7 lon2 '!"m ommi'm!n', 9i 9o3l% b! 3i'! o&'l7 if '! Bana&&3"an! b3&in!&& "3n& in'o '"o3bl!. In '!"m& of '! 6"!&!n' "!23la'o"7 f"am!9o"4, on! ban4 an 'i!-36 9i' onl7 on! lif! an% on! non-lif! in&3"!", 9il! in&3"!"& a8! '! oi! 'o 'i!-36 9i' an7 n3mb!" of ban4&. )! al&o a8! !@am6l!& of oin' 8!n'3"!& b!'9!!n '! ban4 an% in&3"!" &3 a& *BI Lif! an% ICICI "3%!n'ial. *'a2!& in oli7 I&&3an! 1( "o6o&al A "o6o&al *'a2! i& '! +i"&' &'a2! b!fo"! '! 6oli7 i& i&&3!% a' CO*. A' 'i& &'a2!, '! a66lia'ion fo"m i& "!!i8!% b7 CO*, b3' i' i& 6!n%in2 fo" i&&3an! %3! 'o f3"'!" la"ifia'ion& "!3i"!% f"om '! 3&'om!".
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;( Lo2in A 6"o6o&al 9i i& om6l!'! i.!., %3l7 fill!% 9i' all n!!&&a"7 %o3m!n'& a''a!% 'o i' a!6'!% b7 '! B"an o6&, i& all!% a Lo2in $( R!!' An A66lia'ion 2!'& "!!'!% a' '! B"an O6& l!8!l %3! 'o n!!&&a"7 %!'ail& no' fill!% in '! fo"m o" n!!&&a"7 %o3m!n'& no' &3bmi''!% i& a R!!'. I' i& '!n &!n' ba4 'o '! A%8i&o" fo" om6l!'ion. ( I&&3an! I&&3an! m!an& a 6oli7 'a' i& i&&3!% 'o '! C3&'om!" b7 C!n'"al O6&. 5( D!lin! *'a'3& )!n a 3&'om!" "!f3&!& 'o 'a4! a 6oli7 6o&' lo2in b3' b!fo"! I&&3an! i& all!% a D!lin! ( Can!lla'ion )!n '! !3! 2i8!n b7 '! 3&'om!" bo3n!&, i' amo3n'& 'o an!lla'ion of '! 6oli7. =( La6&! A 6oli7 fo" 9i '! C3&'om!" fail& 'o 6a7 &3b&!3!n' 6"!mi3m& i& a La6&!% oli7. >( +"!!loo4 o&' i&&3an! of '! 6oli7, '! 6oli7ol%!" a& '! o6'ion 'o '3"n %o9n '! 6oli7 9i'in 15 %a7& f"om '! %a'! of i&&3an!. Ti& 6!"io% of 15 %a7& i& all!% +"!!loo4 !"io%.
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?( *3""!n%!" )!n a 3&'om!" 9an'& 'o %i&on'in3! 9i' '! 6oli7.
T,e joint +trengt,+ A powerful joint venture partnership with each carrying a set of strengths complementing each others
Reputation
Brand strength
Insurance expertise
Infrastructure ustomer base
III
PR$D%&'IA!
Product
#ar"et Innovators
Distribution
!ocal "nowledge
Operations
;. RODUCT*ERICE* RO+ILE ICICI "3%!n'ialG& 3l'ima'! 6"omi&! i& finanial &!3"i'7. A &'"on2 b"an% !"'ainl7 boo&'& &al!, b3' 9i'o3' 3&'om!"-f"i!n%l7, inno8a'i8! 6"o%3'&, !8!n '! b!&' b"an% 9o3l% no' la&' lon2. ICICI "3%!n'ialG& 6"o%3' "an2! a& b!!n %!8!lo6!% on '! 3n%!"&'an%in2 'a' %iff!"!n' 6!o6l! a8! '!i" o9n &!'& of n!!%& a' 8a"io3& &'a2!& of '!i" li8!&. I' a& '3& b3il' a fl!@ibl! 6o"'folio of 6"o%3'& 'a' an b! 3&'omi!% 'o a'!" 'o 8a"7in2 n!!%& of 6!o6l! a' !a &'a2!, an% '3& !n&3"! 6"o'!'ion in !8!"7 &'!6 of lif!. T! om6an7G& 6ilo&o67 a& b!!n 'o !l6 3&'om!"& 3n%!"&'an% '!i" finanial n!!%& an% 9o"4 lo&!l7 9i' '!m 'o 3&'omi! a 6"o%3' 'a' 9o3l% m!!'. A%8i&o"& an off!" a om6l!'! "an2! of 6"o%3'& *a8in2& 6lan&, Cil% 6lan&, Ma"4!'-lin4!% 6lan&, "o'!'ion 6lan&, an% R!'i"!m!n' 6lan& an% 'ailo" a fl!@ibl! &ol3'ion 'o m!!' 3&'om!"&G an2in2 n!!%& a' !8!"7 &'a2! of lif!. In fa', ICICI "3%!n'ial 9a& '! fi"&' 'o 3n-b3n%l! 6"o%3' b!n!fi'&, 6ion!!"in2 '! on!6' of "i%!"&G an% &oon af'!" in'"o%3! om6"!!n&i8! ma"4!'-lin4!% an% "!'i"!m!n' 6lan&.
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ICICI "3%!n'ial a& la3n!% a an%f3l of 6"o%3'& 'a' a"! anal7!% b!lo9 ICICI "3%!n'ial:& lif! in&3"an! 6"o%3'& ma7 b! loo&!l7 a'!2o"i!% 3n%!" '"!! fo"m& 63"! lif! in&3"an! 6"o%3'& 9i'o3' an in8!&'m!n' an2l! 'o '!mF a 6"o%3' 'a' i& a mi@ of a 3m3la'i8! in8!&'m!n' &!m! an% an in&3"an! 6"o%3'F an%, finall7, &'an%a"% 6"o%3'& &3 a& mon!7-ba4 an% !n%o9m!n' 6olii!&.
*in2l! "!mi3m Bon% T! *in2l! "!mi3m Bon% i& '! nam! of a 6oli7 'a' ombin!& '! f!a'3"!& of an in8!&'m!n' in a 3m3la'i8! %!6o&i' &!m! 9i' 'a' of an in&3"an! 6"o%3'. oli7-ol%!"& a"! "!3i"!% 'o 6a7 a on!-'im! 6"!mi3m ba&!% on a 'a"2!' &3m a&&3"!%. A' ma'3"i'7, '! 6oli7-ol%!" 2!'& '! &3m a&&3"!% an% 23a"an'!!% a%%i'ion& 'a' 9o"4 o3' 'o a om6o3n% "!'3"n of .5 6!" !n' '! &3m a&&3"!%. T! in&3"an! 6a"' of '! 6a4a2! om!& in '! fo"m of %!a' b!n!fi'& 'a' a"! 6ai% in '! a&! of '! %!mi&! of '! 6oli7-ol%!". T! &i! of '! %!a' b!n!fi' i& lin4!% 'o '! n3mb!" of 7!a"& l!f' fo" '! 6oli7 'o !@6i"!. On ma'3"i'7 %a'!, '! ma'3"i'7 8al3! i& al&o 6ai% in a%%i'ion 'o '! %!a' b!n!fi'& 'a' 9o3l% a8! b!!n 6ai% !a"li!". Lif! 3a"% 6olii!& T! om6an7 off!"& '9o 63"! lif! in&3"an! 6"o%3'& 'a' a8! an 3mb"!lla nam!, Lif! 3a"%. On! of '!m in8ol8!& a on!-'im! 6"!mi3m fo" 9i '!"! a"! no ma'3"i'7 b!n!fi'&. T! o'!" "!3i"!& "!23la" 6"!mi3m 6a7m!n'& 'a' a"! "!'3"n!% a' '! !n% of '! 6oli7. Lif! 3a"% off!"& ab&ol3'!l7 no in8!&'m!n'"!la'!% "!'3"n an% i& &3i'abl! fo" in%i8i%3al& loo4in2 fo" an 3na%3l'!"a'!% in&3"an! 6a4a2!.
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IN*URANCE *OLUTION* +OR INDIIDUAL* ICICI "3%!n'ial Lif! In&3"an! off!"& a "an2! of inno8a'i8!, 3&'om!"-!n'"i 6"o%3'& 'a' m!!' '! n!!%& of 3&'om!"& a' !8!"7 lif! &'a2!. I'& 6"o%3'& an b! !nan!% 9i' 36 'o 5 "i%!"&, 'o "!a'! a 3&'omi!% &ol3'ion fo" !a 6oli7ol%!". *AIN* *OLUTION* *!3"! l3& i& a '"an&6a"!n' an% f!a'3"!-6a4!% &a8in2& 6lan 'a' off!"& $ l!8!l& of 6"o'!'ion. Ca& l3& i& a '"an&6a"!n', f!a'3"!-6a4!% &a8in2& 6lan 'a' off!"& $ l!8!l& of 6"o'!'ion a& 9!ll a& li3i%i'7 o6'ion&. *a8! nG "o'!' i& a '"a%i'ional !n%o9m!n' &a8in2& 6lan 'a' off!"& lif! 6"o'!'ion alon2 9i' a%!3a'! "!'3"n& Ca&Ba4 i& an an'ii6a'!% !n%o9m!n' 6oli7 i%!al fo" m!!'in2 mil!&'on! !@6!n&!& li4! a il%G& ma""ia2!, !@6!n&!& fo" a il%G& i2!" !%3a'ion o" 63"a&! of an a&&!'. Lif!Tim! an% Lif!Tim! II off!" 3&'om!"& '! fl!@ibili'7 an% on'"ol 'o 3&'omi! '! 6oli7 'o m!!' '! an2in2 n!!%& a' %iff!"!n' lif! &'a2!&. Ea off!" f3n% o6'ion& "!&!"8!", "o'!'o", Balan!" an% Ma@imi&!". Lif!Lin4 *36!" i& a &in2l! 6"!mi3m Uni' Lin4!% In&3"an! lan 9i ombin!& lif! in&3"an! o8!" 9i' '! o66o"'3ni'7 'o &'a7 in8!&'!% in '! &'o4 ma"4!'. "!mi!" Lif! i& a limi'!% 6"!mi3m 6a7in2 6lan 'a' off!"& 3&'om!"& lif! in&3"an! o8!" 'ill a2! of =5. In8!&'*i!l% Lif! i& a Uni' Lin4!% 6lan 'a' 6"o8i%!& a6i'al 23a"an'!! on '! in8!&'!% 6"!mi3m& an% %!la"!% bon3& in'!"!&'.
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In8!&'*i!l% Ca& i& a Uni' Lin4!% 6lan 'a' 6"o8i%!& a6i'al 23a"an'!! on '! in8!&'!% 6"!mi3m& an% %!la"!& bon3& in'!"!&' alon2 9i' fl!@ibl! li3i%i'7 o6'ion&. In8!&'*i!l% ol% i& a Uni' Lin4!% 6lan 'a' 6"o8i%!& a6i'al 23a"an'!! on '! in8!&'!% 6"!mi3m& an% %!la"!& bon3& in'!"!&' alon2 9i' limi'!% 6"!mi3m 6a7m!n' '!"m&.
ROTECTION *OLUTION* Lif!3a"% i& a 6"o'!'ion 6lan, 9i off!"& lif! o8!" a' 8!"7 lo9 o&'. I' i& a8ailabl! in $ o6'ion& l!8!l '!"m a&&3"an! 9i' "!'3"n of 6"!mi3m an% &in2l! 6"!mi3m. Hom!A&&3"! i& a mo"'2a2! "!%3in2 '!"m a&&3"an! 6lan %!&i2n!% &6!ifiall7 'o !l6 3&'om!"& o8!" '!i" om! loan& in a &im6l! an% o&'-!ff!'i8! mann!". Cil% lan& *ma"'Ki% !%3a'ion 6lan& 6"o8i%! 23a"an'!!% !%3a'ional b!n!fi'& 'o a il% alon2 9i' lif! in&3"an! o8!" fo" '! 6a"!n' 9o 63"a&!& '! 6oli7. T! 6oli7 i& %!&i2n!% 'o 6"o8i%! mon!7 a' im6o"'an' mil!&'on!& in '! il%G& lif!. *ma"'Ki% 6lan& a"! al&o a8ailabl! in 3ni'-lin4!% fo"m bo' &in2l! 6"!mi3m an% "!23la" 6"!mi3m.
R!'i"!m!n' *ol3'ion& +o"!8!"Lif! i& a "!'i"!m!n' 6"o%3' 'a"2!'!% a' in%i8i%3al& in '!i" 'i"'i!&. *!3"!l3& !n&ion i& a fl!@ibl! 6!n&ion 6lan 'a' allo9& on! 'o &!l!' b!'9!!n $ l!8!l& of o8!".
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Ma"4!'-lin4!% "!'i"!m!n' 6"o%3'& Lif!Tim! !n&ion II i& a "!23la" 6"!mi3m ma"4!'-lin4!% 6!n&ion 6lan. Lif!Lin4 !n&ion II i& &in2l! 6"!mi3m ma"4!' lin4!% 6!n&ion 6lan. In8!&'*i!l% !n&ion i& a "!23la" 6"!mi3m 6!n&ion 6lan 9i' a a6i'al 23a"an'!! on '! in8!&'ibl! 6"!mi3m an% %!la"!% bon3&!& ol%!n !a"& i& a limi'!% 6"!mi3m 6a7in2 "!'i"!m!n' &ol3'ion 'a' off!"& 'a@ b!n!fi'& 36 'o R& 100,000 3& >0C, 9i' fl!@ibili'7 in bo' '! a3m3la'ion an% 6a7o3' &'a2!&.
HEALTH *OLUTION* H!al' A&&3"! an% H!al' A&&3"! l3& H!al' A&&3"! i& a "!23la" 6"!mi3m 6lan 9i 6"o8i%!& lon2 '!"m o8!" a2ain&' "i'ial illn!&&!& b7 6"o8i%in2 6oli7 ol%!" 9i' finanial a&&i&'an!, i""!&6!'i8! of '! a'3al m!%ial !@6!n&!&. H!al' A&&3"! l3& off!"& '! a%%!% a%8an'a2! of an !3i8al!n' lif! in&3"an! o8!" Can!" Ca"! i& a "!23la" 6"!mi3m 6lan 'a' 6a7& a& b!n!fi' on '! %ia2no&i& a& 9!ll a& a' %iff!"!n' &'a2!& in '! '"!a'm!n' of 8a"io3& an!" on%i'ion&. "o36 In&3"an! *ol3'ion& ICICI "3%!n'ial al&o off!"& "o36 In&3"an! *ol3'ion& fo" om6ani!& &!!4in2 'o !nan! b!n!fi'& 'o '!i" !m6lo7!!&. ICICI "3 "o36 "a'3i'7 lan ICICI "3G& 2"o36 2"a'3i'7 6lan !l6& !m6lo7!"& f3n% '!i" &'a'3'o"7 2"a'3i'7 obli2a'ion in a &i!n'ifi mann!". T! 6lan an al&o b! 3&'omi!% 'o &'"3'3"! &!m!& 'a' an 6"o8i%! b!n!fi'& b!7on% '! &'a'3'o"7 obli2a'ion&.
-01-
ICICI "3 "o36 *36!"ann3a'ion lan ICICI "3 off!"& a fl!@ibl! %!fin!% on'"ib3'ion &36!"ann3a'ion &!m! 'o 6"o8i%! a "!'i"!m!n' 4i''7 fo" !a m!mb!" of '! 2"o36. Em6lo7!!& a8! '! o6'ion of oo&in2 f"om 8a"io3& ann3i'7 o6'ion& o" o6'in2 fo" a 6a"'ial omm3'a'ion of '! ann3i'7 a' '! 'im! of "!'i"!m!n'. ICICI "3 "o36 T!"m lan ICICI "3G& fl!@ibl! 2"o36 '!"m &ol3'ion !l6& 6"o8i%! affo"%abl! o8!" 'o m!mb!"& of a 2"o36. T! o8!" o3l% b! 3nifo"m o" ba&!% on %!&i2na'ion"an4 o" a m3l'i6l! of &ala"7. T! b!n!fi' 3n%!" '! 6oli7 i& 6ai% 'o '! b!n!fiia"7 nomina'!% b7 '! m!mb!" on i&!" %!a'.
+l!@ibl! Ri%!" O6'ion& ICICI "3 Lif! off!"& fl!@ibl! "i%!"&, 9i an b! a%%!% 'o '! ba&i 6oli7 a' a ma"2inal o&', %!6!n%in2 on '! &6!ifi n!!%& of '! 3&'om!". Ai%!n' an% %i&abili'7 b!n!fi' If %!a' o3"& a& '! "!&3l' of an ai%!n' %3"in2 '! '!"m of '! 6oli7, '! b!n!fiia"7 "!!i8!& an a%%i'ional amo3n' !3al 'o '! "i%!" &3m a&&3"!% 3n%!" '! 6oli7. If '! %!a' o3"& 9il! '"a8!lin2 in an a3'o"i!% ma&& '"an&6o"' 8!il!, '! b!n!fiia"7 9ill b! !n'i'l!% 'o '9i! '! &3m a&&3"!% a& a%%i'ional b!n!fi'. Ai%!n' B!n!fi' Ti& "i%!" o6'ion 6a7& '! &3m a&&3"!% 3n%!" '! "i%!" on %!a' %3! 'o ai%!n'. C"i'ial Illn!&& B!n!fi' "o'!'& '! in&3"!% a2ain&' finanial lo&& in '! !8!n' of ? &6!ifi!% "i'ial illn!&&!&. B!n!fi'& a"! 6a7abl! 'o '! in&3"!% fo" m!%ial !@6!n&!& 6"io" 'o %!a'
-02-
Inom! B!n!fi' Ti& "i%!" 6a7& '! 10< of '! &3m a&&3"!% 'o '! nomin!! !8!"7 7!a", 'ill ma'3"i'7, in '! !8!n' of '! %!a' of '! lif! a&&3"!%. I' i& a8ailabl! in *ma"'Ki%, *!3"!l3&, an% Ca&l3&. )ai8!" of "!mi3m In a&! of 'o'al an% 6!"man!n' %i&abili'7 %3! 'o an ai%!n', '! 6"!mi3m& a"! 9ai8!% 'ill ma'3"i'7. Ti& "i%!" i& a8ailabl! 9i' *!3"!l3& an% Ca&l3&.
-0/-
RE*EARCH METHODOLO R!&!a" in ommon 6a"lan! "!f!"& 'o a &!a" fo" 4no9l!%2!. On! an al&o %!fin! "!&!a" a& a &i!n'ifi an% &7&'!ma'i &!a" fo" 6!"'in!n' info"ma'ion on a &6!ifi 'o6i. T! 9o"% "!&!a" a& b!!n %!"i8!% f"om +"!n 9o"% R!&!a"!" m!an& 'o &!a".
+RANCIE* RUMMER %!fin!% R!&!a" I' i& a a"!f3l in3i"7 o" !@amina'ion 'o %i&o8!" n!9 info"ma'ion o" "!la'ion&i6 an% 'o !@6an% o" 8!"if7 !@i&'in2 4no9l!%2!. R!&!a" i& '! &ol3'ion of '! 6"obl!m, 9!'!" "!a'!% o" al"!a%7 2!n!"a'!%. )!n "!&!a" i& %on!, &om! n!9 o3' om!, &o 'a' '! 6"obl!m #"!a'!% o" 2!n!"a'!%( 'o b! &ol8!%. RE*EARCH DE*IN R!&!a" D!&i2n i& '! on!6'3al &'"3'3"! 9i'in 9i "!&!a" i& on%3'!%. I' on&'i'3'!& '! bl3!6"in' fo" oll!'ion, m!a&3"!m!n' an% anal7&i& of %a'a. T! %!&i2n 3&!% fo" a""7in2 o3' 'i& "!&!a" i& D!&"i6'i8!. SOURCES OF DATA COLLECTION
"ima"7 %a'a "ima"7 %a'a i& oll!'!% f"om 6!"&onal 8i&i'& of '! fi!l%. I' i& 2ain!% '"o32 ob&!"8a'ion an% in'!"8i!9in2 '! 'a"2!' ma"4!' on!"n!%.
DATA *OURCE T! &o3"!& of oll!'ion of "ima"7 %a'a a"!
-00-
Q3!&'ionnai"!
In'!"8i!9 m!'o% In'!"8i!9 9a& on%3'!% bo' 6!"&onall7 an% '"o32 '!l!6on!.
*!on%a"7 %a'a *!on%a"7 %a'a i& oll!'!% '"o32 info"ma'ion 9i i& al"!a%7 63bli&!% in &om! o'!" &o3"!&.
DATA *OURCE T! &o3"!& of oll!'ion of &!on%a"7 %a'a a"!
Boo4&
)!b&i'!&
Ma2ain!
B"o3"!
*AMLIN LAN I' i& 8!"7 %iffi3l' 'o oll!' info"ma'ion f"om !8!"7 m!mb!" of a 6o63la'ion .A& 'im! an% o&'& a"! '! mao" limi'a'ion 'a' '! "!&!a"!" fa!&. *AMLE AREA Ea&' %!li *AMLE *IPE 100 *AMLE UNIT 1 *AMLIN TECHNIQUE Ran%om *am6lin2 M!'o%.
ANAL*I* AND INTERRETATION
-0-
Da'a oll!'ion '"o32 3!&'ionnai"! an% 6!"&onn!l in'!"8i!9 "!&3l'!% in a8ailabili'7 of '! %!&i"!% info"ma'ion b3' '!&! 9!"! 3&!l!&& 3n'il '!"! 9!"! anal7!%. a"io3& &'!6& "!3i"!% fo" 'i& 63"6o&! 9!"! !%i'in2, o%in2 an% 'ab3la'in2. Tab3la'in2 "!f!"& 'o b"in2in2 'o2!'!" &imila" %a'a an% om6ilin2 '!m in an a3"a'! an% m!anin2f3l mann!". T! %a'a oll!'!% b7 3!&'ionnai"! 9a& anal7!%, in'!"6"!'!% 9i' '! !l6 of 'abl!, ba" a"' an% 6i! a"'.
-0%-
RE*ULT AND ANAL*I* 1. A2! of '! "!&6on%!n'&
L!&& 'an ;5
11
11<
;5 - $5
0
0<
$5 - 5
;0
;0<
Abo8! 5
;?
;?<
TOTAL
100
100
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ b+ c+ d+
11< of the respondents are less than 2 years old. 0$< of the respondents are between 2 and / years of age. 2$< of the respondents are between / and 0 years of age. 2;< of the respondents are more than 0 years of age.
-09-
;. Q3alifia'ion of '! "!&6on%!n'&.
ARTICULAR
NO.O+.RE*ONDENT
ERCENTAE
"a%3a'!
5;
5;<
o&' "a%3a'!
;?
;?<
>
><
11
11<
100
100<
Di6loma O'!" %i&i6lin! TOTAL
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ b+ c+ d+
2< of the respondents were graduate 2;< of the respondents were post graduate :< of the respondents were diploma 1$< of the respondents were other discipline -0:-
$. O36a'ion of '! "!&6on%!n'&
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
B3&in!&& man
$
$<
"of!&&ional&
1>
1><
Job ol%!"&
$=
$=<
O'!"&
11
11<
TOTAL
100
100<
-0;-
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ b+ c+ d+
/0< of the respondents are businessmen. 1:< of the respondents are professionals. /9< of the respondents are ob holders. 11< of the respondents are background.
. A8!"a2! ann3al inom! of "!&6on%!n'&.
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
U6 'o 1 la4
$$
$$<
1 la4 - $ la4
$
$<
$ la4 - 5 la4
;0
;0<
5 la4 abo8!
<
TOTAL
100
100<
-$-
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ //< of the respondents ha&e an a&erage annual income up to 1 lakh b+ 0/< of the respondents ha&e an a&erage annual income from 1 lakh to / lakh c+ 2$< of the respondents ha&e an a&erage annual income from / lakh to lakh d+ 0< of the respondents ha&e an a&erage annual income abo&e lakh
5.
+amil7 &i! of "!&6on%!n'&
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
B!lo9 5 m!mb!"&
50
50<
5 - 10 m!mb!"&
$;
$;<
Abo8! 10 m!mb!"&
;>
;><
-1-
TOTAL
100
100<
ANANL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ $< of the respondents are below members. b+ /2< of the respondents are between to 1$ members. c+ 2:< of the respondents are abo&e 1$ members.
. R!a&on fo" b37in2 an in&3"an! 6oli7
ARTICULAR*
ERCENTAE NO.O+.RE*ONDENT
-2-
Ri&4 Co8!"a2!
10
10<
Ta@ *a8in2&
$
$<
oo% "!'3"n
<
*!3"i'7
$
$<
>0
>0<
All '! abo8! TOTAL
100
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ b+ c+ d+ e+
1$< of the respondents say risk co&erage. /< of the respondents say ta4 sa&ings. 0< of the respondents say good returns. /< of the respondents say financial security. :$< of the respondents say all of the abo&e.
-/-
=. A9a"!n!&& "!2a"%in2 in&3"an!.
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
!&
?>
?><
No
0;
;<
TOTAL
100
100<
ANAL*I* 'rom the sur&ey it was found that amongst 1$$ respondents
a+ ;:< of the respondents say that they are aware of insurance. b+ 7nly 2< are unaware of insurance.
-0-
>.A9a"!n!&& of ICICI "3%!n'ial lif! in&3"an!
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
!&
55
55<
No
5
5<
100
100<
TOTAL
Awareness of III Pru
Yes
No
TOTAL
100 80 60 40 20 0 NO.OF.RESPONDENT
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ < of the respondents say that they are aware of I3I3I =rudential life insurance co. b+ 0< of the say that they are unaware of I3I3I =rudential life insurance co --
?. !"!n'a2! of "!&6on%!n'& 9o a"! 3n%!" %iff!"!n' 6lan& of ICICI "3%!n'ial lif! in&3"an! o.
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
In8!&' 2ain 6lan
1
1<
Uni' 2ain 6lan
$
$<
Cil% 2ain 6lan
>
><
)ol! lif! 6lan
15
15<
!n&ion 6lan
No
No
TOTAL
100
100<
-%-
I&($RA&% P!A&( O) III PR$D%&'IA!
15% 8%
41%
Invest g!n "#n $n!t g!n "#n &!#' g!n "#n (&o#e #!)e "#n Pens!on "#n
36%
ANAL*I*
'rom the sur&ey it was found that amongst 1$$ respondents a+ b+ c+ d+ e+
10.
01< of the respondents are under in&est gain plan /%< of the respondents are under unit gain plan :< of the respondents are child gain plan 1< of the respondents are whole life plan o body under pension plan
< of "!&6on%!n'& b!n!fi'& of oo&in2 '! 6a"'i3la" 6"o%3'&
ARTICULAR*
NO.O+.RE*ONDENT
ERCENTAE
Ri&4 o8!"a2!
0
0<
A%%i'ional b!n!fi'
;0
;0<
Ma'3"i'7 %a'!
1;
1;<
*3m A&&3"!%
>
><
100
100<
TOTAL
-9-
ANAL*I* a+ /%< of the the respondent respondentss say that that a benefit benefit of choosing choosing the partic particular ular =roduct is for #afety of life. b+ 2$< of the respondents say that a benefit of choosing the particular products is for additional benefit to family c+ 12< of the the respondent respondentss say that that a benefit benefit of choosing choosing the partic particular ular products is for maturity date d+ :< of the responde respondents nts say that that a benefit benefit of choosing choosing the the particular particular products is for sum assured
11. < of %i&a%8an'a2!& in in&3"an! 6lan
ARTICUALR*
NO.O+.RE*ONDENT
ERCENTAE
Li3i%i'7
$5
$5<
La6&a'ion
;0
;0<
-:-
Unabl! 'o %!i%! 6"!mi3m
1?
1?<
Hi2 "i&4 o8!"a2!
1
1<
+i@!% T!"m
1;
1;<
TOTAL
100
100<
ANAL*I* 'rom the sur&ey it was found that amongst 1$$ respondents
a+ /< of the responde respondents nts say say that that disad&anta disad&antages ges in insurance insurance plan are li5uidity. li5uidity. b+ 2$< of the respondents say that disad&antages in insurance plan are lapsation. c+ 1;< of the responde respondents nts say say that that disad&anta disad&antages ges in insurance insurance plan is unable decide premium. d+ 10< of the the respondents respondents say that that disad&anta disad&antages ges in insuran insurance ce plan are high risk co&erage at high premium. e+ 12< of the responde respondents nts say say that that disad&anta disad&antages ges in insurance insurance plan is fi4ed term
1;. f"om 9!"! 7o3 2!' '! info"ma'ion of ICICI 6"3%!n'ial lif! in&3"an!
-;-
< ARTICULAR*
NO.O+ RE*ONDENT* 10
NE)*AER
15 ;0
MAAPINE*
;0 ;5
TELEI*ON
;5 5
COLL COLLE EUE UE*, *,+R +RIE IEND ND 0 100 TOTAL
100
ANAL*I* 'rom the sur&ey it was found that amongst 1$$ respondents
f+ g+ h+ i+
1$< of of the resp responde ondents nts say say that that they they use news newspap paper er 2$< of of the the respondent respondentss say say that that follow follow maga>ine maga>iness 2< of the responde respondents nts say say that that follow follow tele&i tele&ison. son. 0< of the the responde respondents nts say that follow follow friend friends,coll s,collegues. egues.
-%$-
1$.!ff!'ion ann!l of %i&'"ib3'ion in iii 6"3 lif! NO.O+ RE*ONDENT
<
ARTICULAR
ADI*OR
=0
=0
INTERNET
1$
1$
*A?
/$
/$
TOTAL
100
100
ANAL*I* A.=0< follo9 '! %i&'"ib3'ion ann!l '"o32 a%8i&o". B.10< follo9 '! %i&'"ib3'ion ann!l '"o32 in'!"n!' .$0< follo9 '! %i&'"ib3'ion ann!l '"o32 ban4.
-%1-
+INDIN*
On an anal7&i& an% !8al3a'ion of '! %a'a oll!'!% f"om '! "!&6on%!n'& '! follo9in2 fin%in2& 9!"! fo3n%. B!fo"! !&'abli&m!n' of 6"i8a'! on!"n& '! &a"! of LIC 9a& 5< !n! '!"! i& a 9i%! &o6! fo" 6"i8a'! on!"n& 'o !n'!" in 'o ma"4!'. To'al 100 "!&6on%!n'& a8! b!!n a66"oa!% o3' of 9i =5 a"! '! 6o'!n'ial "!&6on%!n'& 9o a8! &o9n in'!"!&' fo" in8!&'m!n' an% finan! 6lan
Abo8! ;0< of "!&6on%!n'& a"! &o9n in'!"!&' fo" in8!&'m!n' an% finanial 6lan.
Abo3' 1;.=< of "!&6on%!n'& a8! al"!a%7 b!!n o8!"!% b7 o'!" in&3"an! om6ani!&.
Abo3' =0< follo9 '! %i&'"ib3'ion ann!l '"o32 a%8i&o"
Abo3' 5< follo9 '! 9o"% of mo3'#f"i!n%&,oll!23!&( om6an7 9ill fo3& on i'.
Abo3' 10< of "!&6on%!n'& in'!"!&'!% fo" in8!&'m!n' 6lan af'!" 4no9in2 ICICI RUDENTIAL LI+E IN*URANCE 6"o%3'&.
-%2-
RECOMMENDATION* TO COMAN *in! ICICI "3%!n'ial Lif! In&3"an! o. l'% i& '! la"2!&' in '!"m& of +DI in8!&'!%, in '!"m& of 9o"4 fo"!, in '!"m& of ma"4!' &a"!, in '!"m& of no. of 3&'om!"&. All '!&! 6o&i'i8! &'an%& of '! om6an7 6la! a' '! n3mb!" on! 6o&i'ion. On &!on% a&6!' 9a'!8!" amo3n' of mon!7 ICICI "3%!n'ial &a8!, an b! 3&!% 'o in"!a&! '! no. of 6olii!&, 9i 9ill !l6f3l 'o in"!a&! '! ma"4!' &a"! of '! om6an7. *in! '! 3&'om!"& 'in4 abo3' '! om6ani!& in '! in%3&'"7, 9!n '!7 in8!&' mon!7 in '! lif! in&3"an! in%3&'"7. *o i'G& n!!&&a"7 'o in"!a&! '! ma"4!' &a"! of '! om6an7. T!"! a"! &om! "!omm!n%a'ion&.
O6!n &om! mo"! b"an!& in &!mi 3"ban an% "3"al a"!a.
ICICI "3%!n'ial a& almo&' i'& b"an!& in 3"ban a"!a o" m!'"o&. *o in o"%!" 'o in"!a&! '! no. of 3&'om!", ICICI "3%!n'ial &o3l% in"!a&! '! a66"oa 'o9a"%& 6o'!n'ial 3&'om!"&. +o" 'a' i' a& 'o in"!a&! '! b"an!& in '! &!mi 3"ban i'i!& li4! C, D 2"a%! i'i!&. An% '! "3"al ma"4!'in2 i& '! b!&' o6'ion fo" ICICI "3%!n'ial 'o in"!a&! i'& ba&! in '! ma"4!'
Im6"o8! 3&'om!" &!"8i!&.In o"%!" 'o 'a4! '! a%8an'a2! of b!in2 in%3&'"7 l!a%!" in 6"i8a'! &!'o", ICICI "3%!n'ial a& 'o im6"o8! i'& 3&'om!" &!"8i!&. Ao"%in2 'o m7 !@6!"i!n! in '! om6an7, a 2oo% n3mb!" of 3&'om!"& fo"2!' 'o 6a7 '!i" 6"!mi3m a' 'im! &o i' a3&!& a bi2 lo&& 'o '! om6an7. ICICI "3%!n'ial a& al"!a%7 ollabo"a'!% 9i' '! ICICI ban4 fo" i'& Bana&&3"an! faili'7 an% '!n an inl3%! ano'!" f!a'3"! in i'. ICICI ban4 an off!" a ban4 ao3n' 9i' '! lif! in&3"an! 6oli7 in 9i
-%/-
an ATM a"% 9ill b! 6"o8i%!%. Ti& a"% 9ill a8! all '! info"ma'ion "!2a"%in2 '! 6oli7 a& li4! f3'3"! 6"!mi3m 6a7m!n' %a'!&, 6a7m!n' ma%!, mon!7 8al3! of '! 6oli7 a' 'a' %a'!, 8al3! of '! 3ni' lin4!% 6lan an% all o'!" info"ma'ion 9a' '! 3&'om!" 9an'. Ti& 9ill !l6 '! 3&'om!" 'o 6a7 6"!mi3m on 'im! an% &a8! '!i" lo&&!&. Ti& 9ill b! m3'3all7 !l6f3l fo" bo' &i&'!" om6ani!&, ICICI ban4 9ill 2!' n!9 ao3n' an% ICICI 6"3%!n'ial 9ill b! abl! 'o mo"! !ffii!n' &!"8i!& 'o '!i" 3&'om!"&.
B"in2 &om! 3ni' lin4!% lif! in&3"an! 6lan& in '! ma"4!'.B!in2 a ma"4!' l!a%!" %o!&nG' !n&3"! '! l!a%!"&i6 in '! f3'3"!. *in! af'!" in"!m!n' in +DI f"om ;< 'o ?< all 6la7!" 9ill a8! '! o66o"'3ni'7 'o a6'3"! '! ma"4!' &a"!. *o in o"%!" 'o main'ain i'& 6o&i'ion ICICI "3%!n'ial &o3l% in'"o%3! &om! n!9 ma"4!' lin4!% in&3"an! 6lan, 9i 9ill 2i8! a om6!'i'i8! a%8an'a2! 'o '! ICICI "3%!n'ial a2ain&' i'& om6!'i'o"&.
T"ain '! finanial a%8i&o"& mo"! !ffii!n'l7. In '! an2!% &!na"io, mo"! !ffii!n' '"ainin2 9ill b! n!!%!%, &o ICICI "3%!n'ial &o3l% 6"o8i%! 2oo% an% !ffii!n' '"ainin2 'o '!i" finanial a%8i&o"&. B!a3&! '!7 a"! '! on! 9o in'!"a' %i"!'l7 9i' '! 3&'om!"&. *o 2oo% '"ainin2 9ill 2i8! '!m '! "i2' 9a7 'o %!al 9i' '! 6o'!n'ial 3&'om!"&.
-%0-
QUE*TIONNAIRE D!a" *i"Ma%am, I am a &'3%!n' of RIM,+ARIDABAD on%3'in2 a ma"4!'in2 &3"8!7 on MARKETIN *TRATE of ICICI "3%!n'ial LI+E IN*URANCE, In D!li/. I "!3!&' 7o3 'o fill 'i& 3!&'ionnai"! I a&&3"! 'a' 'i& %a'a 9ill b! 3&!% onl7 fo" &'3%7 63"6o&! i' 9ill b! 4!6' onfi%!n'ial.
1. Nam!
SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
;. A%%"!&&
$.
A2!
L!&& 'an ;5
$5-5
;5 $5
5 an% abo8!
. Q3alifia'ion
"a%3a'!
Di6loma
o&'2"a%3a'!
O'!" %i&i6lin!
-%-
5. O36a'ion B3&in!&& Job ol%!" "of!&&ional
.
O'!"
.
)a' i& 7o3" a8!"a2! ann3al inom!
U6 'o 1 la4 1 la4 'o $ la4& $ la4& 'o 5 la4& 5 la4& an% mo"!
=. o3" famil7 &i! B!lo9 5 m!mb!"& 5 10 m!mb!"& Abo8! 10 m!mb!"&
>. Ao"%in2 'o 7o3 lif! in&3"an! i&, A 'a@ &a8in2 6lan A &a8in2 &!m! 9i' 2oo% "!'3"n A finanial &!3"i'7 fo" '! famil7 Ri&4 o8!"a2!
-%%-
All '! abo8!
?. Ha8! 7o3 'a4!n an7 lif! in&3"an! 6"o%3' of ICICI "3%!n'ial Lif! in&3"an!
E*
NO
10. If !&, 9i a"! in '!&! Uni' 2ain 6lan In8!&' 2ain 6lan )ol! lif! 6lan Cil%"!n 6lan !n&ion 6lan O'!"& SSSSSSSSSSSSSSSSSS
11. A"! 7o3 a9a"! of '! b!n!fi'& in 7o3" 6oli7 !&
No
If 7!& 9a' a"! '!7 *3m a&&3"!% A%%i'ional b!n!fi'& Ma'3"i'7 %a'! Ri&4 o8!"a2!
-%9-
1;. Ao"%in2 'o 7o3 9a' a"! '! %i&a%8an'a2!& in an in&3"an! 6lan La6&a'ion Li3i%i'7 +i@!% '!"m Unabl! 'o %!i%! 7o3" 6"!mi3m Unabl! 'o %!i%! '! &3m a&&3"!% Hi2 "i&4 o8!"a2! a' i2 6"!mi3m& O'!" %i&a%8an'a2!&
1$. In 9i of '! follo9in2 9o3l% 7o3 li4! 'o in8!&' E3i'7 f3n% D!b' f3n% Balan!% f3n% Ca& f3n% M3'3al f3n% R!3""in2 %!6o&i'&
1.
An7 &322!&'ion fo" ICICI "3%!n'ial Lif! In&3"an!
SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
Tan4 7o3 fo" &a"in2 7o3" 8al3abl! 'im!
-%:-
