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Didyma
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Kuyumculuk Ltd. ti.
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Didymas
Ownership Owners of Company Mert KÜÇÜKYUMUK 25 % Elvan ELÇN 25 % Yeer SARIYILDIZ 25 % Özge GÜZEL 25 %
Didymas
Is
Mission
supplying excellent services and products through continuous improvement by listening to our customers (starting from women) and constantly trying to exceed their expectations.
Didymas
Is
Vision
to become leading, innovative and creative and customer-centered company forever.
Didymas
Value
Our values are the foundation of our company, they define who we are and how we work. We live these values with integrity. Innovative and Creative Loyalty to Principals Value Of Employees Respect Honesty
Didymas
Quality Policies
To ensure the quality of t he products bearing our brand. To create a long term and permanent pe rmanent relation wit h all our customers. To accomplish maximum customer satisfaction by ensuring our national and international customers to be proud of the strength and the quality of our brands. To support innovative and creative ideas and to constantly con stantly enhance the reputability and t he quality of our brands
Unique designs
and construction methods.
Strong relationships with suppliers and loyal customers.
The flexibility to provide custom pieces.
A comprehensive distribution network from a robust website and a network of jewelery.
It is at the city center. Its position is better than competitors.
A large portion of the target market that is unaware of Didyma Jewelery's products.
Limited time and budget to market the company to the segmented target population.
The struggle to constantly create new designs.
The possible inability to meet demand due to the small size of the company.
A growing market that, to a large degree, is unaware of Didyma Jewelery. The injection of fresh, creative designs in a somewhat stagnant industry.
A decrease of availability of raw materials due to demand from other industries. Artistic copycats that enter the market. A slowdown of the economy that will have a reduction on individual's discretionary income.
Didyma
Jewelery is providing its customers with innovative, creative, handmade jewelry. It will provide the following following benefits to their customers:
Selection Accessibility Customer service Competitive pricing
Demographics
Male and female. Ages Ag es 21 21-- . Have attended some or all of a 4-year degree program at a university. Middle of the road liberal politically.
Behavior Factors Enjoy spending their discretionary income on art or jewelry. Have liberal political views. Live a progressive lifestyle.
Didyma
Jewelery will be focusing on two distinct groups of customers: the end consumer, and retailers. (Galleries to be used as a distribution channel)
ADVERTISEMENT
We distribute various brochures about special days before; Valentine's day, Christmas, Mother's Day
Word of mouth
We have own web site: www.didymajewellery.com.tr
We give advertisement various magazines:
1.
Emecmua Emec muass espe especiall cially y wome women n inter intereste ested d in in Elle, Elle,
2. Wedding, 3. Wh Whit ite e Bo Boutiq iqu ue, 4. Ed Edwa ward rdss Lif Life e mag magaz azin ines es,, 5. Gold News, 6. Sarr rra af ma magazin ine e.
Also we give advertisement to Didim local channel is Kanal 35. In the same way we have given to the newspaper ads to which high sale are:
1.
Hürriyet Ege
2.
Milliyet Ege
3.
Gazete2000 Didim
4.
Mavi Didim
We announced in billboards to Didim in the various places.
Visual Merchandising
PROMOTION
Desktop clocks :
Desktop equipment:
Calendar variations:
Keychains:
Pens:
Summery products:
Sales Promotion
here T here
are discounts on special days we
have. 1.
We ma make ke di disc scou ount nt to mak ake e prep prepar arat atio ions ns for the wedding couple in our 20% discount for bulk purchases. 2. We provide Installment payment options or skip options available.
ORGANIZATION STRUCTURE
rganiz nizati ation on Orga
Member Mem berss :
1.
Elvan Elçin 2. Özge Güzel 3. Yeer Saryldz 4. Mert Küçükyumuk
ccou ounti nting ng Acc
mana ma nager ger who is one of the
most important accountant is Eyüp Elçin.
Work
1.
2. 3.
Adopting a "Total Quality Philosophy. Aiming for the satisfaction of all stake holders: customers, employees and s hareholders. Eff ffiicient ntly ly empl plo oying all te tecchnologies and systems installed.
Attitude 1.
In
all of our relations, making our priority first to understand, and secondly to be understood. 2. Wor Workin kingg in a selfself-sac sacrif rifici icing ng and and disc discipli iplined ned mann manner. er. 3. Believing that the development of communication communicatio n skills will enhance team spirit, motivation and efficiency. 4. Considering team spirit and s haring as the most important values for all of our operations op erations and believe that it is possible to work toget her and create a happy work environment t hrough mutual respect and honesty, combined with a positive spirit of helping one another.
Suppliers Regold Diva jewelery
Gulaylar Gold Antas Favori Golda ZEN
Aytimur Kuyumculuk
Competitors
Atilla Kuyumculuk Balat Jewellery Denizkz Gümü Didim Kuyumculuk
Apollon Kuyumculuk Ar Kuyumculuk Ar-Me Kuyumculuk Arzum Kuyumculuk Atabey Jewellery Ata Sarraf Aydn Aydn Kuyumculuk Turquise Jewellery
Dolphin
Silver
Dülgerler Kuyumculuk
Ertu Silver Gold Sand Kuyumculuk Mege Jewellery Center Öz Aydnlar Kuyumculuk Safir Kuyumculuk Sinbad Jewellery
GOLD SECTOR In The World billion dollar
68
ABD %52
The others:
Asian Countries % 15, Japan% 12, Europe % 11 Canada % 2
Other Countries % 8
Gold Sector In TURKEY in TURKEY: 400 ton GOLD, 300 ton SILVER 500000 people works 50000 retail shops 15 technologic big firms Price of sector 12 50billion$
Capacity
Import 2006 192
tones 3,8 billion $
Export 111
ton
2,2 billion $
Aegen Region-Mediterranean Region
FINANCIAL OUTLOOK Reason
for the Investment Didim is a Touristic Place. Target market to foreign people Jewellery sector is not enough improvement improveme nt in Didim. We trust our desgin and new product
Capital structure and Partnerships Küçükyumuk 75000TL- 25% share Yeer Saryldz 75000 TL 25% share Özge Güzel 75000TL 25% share Elvan Elçin 75000TL 25% share
Mert
Financial Analysis of the Investment
Targ Target arget et IInc Income nco ome me
4 400000TL 00000TL
Forecast Profit Profit
120000TL 120000TL
