Introduction Samsung
is
a
South
Korean multinational enterprise
company compa ny head headquar quartered tered in Sams Samsung ung town town,, Seou Seoul. l. It comp comprises rises nume numerous rous subs su bsid idia iari ries es
and an d
affi af fili liat ated ed
busi bu sine ness sses es;;
most mo st
of
them th em
unit un ited ed
unde un derr
the th e Sa Sams msun ung g br bran and, d, an and d is th the e la larg rges estt So Sout uth h Ko Kore rean an chaebol chaebol (business (business conglomerate).Samsung conglomerate).Sa msung was founded by b y Lee yung!chul in yung!chul in "#$% as a trading company.. &' company &'er er th the e ne net t th thre ree e de deca cade des s th the e gr grou oup p di di'e 'ers rsif ified ied in into to ar area eas s including food processing, tetiles, insurance, securities and retail. Samsung entered the electronics industry in industry in the late "#*s and the construction and ship sh ipbu buil ildi ding ng in indu dust stri ries es in th the e mi mid! d!"# "#+* +*s; s; th thes ese e ar area eas s wo woul uld d dr dri' i'e e it its s subsequent growth. ollowing Lee-s death in "#%+, Samsung was separated into in to fo four ur bu busi sine ness ss gr grou oups ps Sa Sams msun ung g /r /rou oup, p, Sh Shin inse sega gae e /r /rou oup, p, 01 /roup and 2an ans sol /rou oup. p. Sin inc ce th the e "##*s "##*s Samsu Samsung ng has increa increasin singly gly global globali3e i3ed d its acti'i acti'itie ties, s, and electr electroni onics, cs, parti particul cularl arly y mobile mobile phones phones and semiconductors, ha'e become its most important source of income. or o'er +* years, Samsung has been dedicated to ma4ing a better world through di'erse businesses that today span ad'anced technology, semiconductors, s4yscraper and plant construction, petrochemicals, petrochemicals, fashion, medicine, finance, hotels, and more. Samsung 5lectronics leads the global mar4et in high!tech electr electroni onics cs manufa manufactu cturin ring g and and digita digitall media. media. 6hroug 6hrough h inno' inno'ati' ati'e, e, relia reliable ble products and ser'ices; talented people; a responsible approach to business and global citi3enship; and collaboration with our partners and customers, Samsung is ta4ing the world in imaginati'e new directions. 7s stated in its new motto, Samsung 5lectronics- 'ision for the new decade is, 8Inspire the 9orld, 0reate the uture.8 6his new 'ision reflects Samsung 5lectronics: commitment to inspiring its communities by le'eraging Samsung-s three 4ey strengths <=ew 6echnology,> and <0reati'e Solutions.> !! 7nd to promot promoting ing new 'alue for Samsu Samsungng-s s core core networ networ4s 4s !! Indust Industry ry,, ?art ?artne ners rs,, and and 5mpl 5mploy oyee ees. s. 6hro 6hroug ugh h thes these e effo effort rts, s, Sams Samsun ung g hope hopes s to contribute to a better world and a richer eperience for all. 7s part of this 'ision, Samsung has mapped out a specific plan of reaching @A** billion in re'enue and becoming one of the world:s top fi'e brands by B*B*. 6o this
end, Samsung has also established three strategic approaches in its management <0reati'ity,> and <6alent.> Samsung is ecited about the future. 7s we build on our pre'ious accomplishments, we loo4 forward to eploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creati'e leader in new mar4ets and becoming a truly =o. " business going forward.
