Descripción: Excelente libro sobre temas de jazz, es una de las versiones del Real Book!
Excelente libro sobre temas de jazz, es una de las versiones del Real Book!
Excelente libro sobre temas de jazz, es una de las versiones del Real Book!
Música Judia - partituras.
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Rare book, not usually available free on the internet from reputable sites. (Fake Book). Over 500 Latin songs in many styles for all C Instruments, including mambos, sambas, cha cha chas, bossa ...
List of Fake companies in India.. providing fake offer letters.Full description
Descripción: Music scores - lead sheets for tunes performed by Django Reinhardt
Hymn Fake Book
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fake book
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Descripción: Sammy Nestico Fake Book
Westworld - Fake Plastic TreesFull description
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Fake Products-The Real Challenge to rural marketing (Analysis and solutions)
Introduction to Rural Market
Rural India has 75 percent of the population living in 5,72,000 villages speaking 33 languages. They have 53% percent share of the total market and consumer durables by 59% percent. National Samples Survey (NSS) data reveals that 75 percent of the expenditure on manufactured goods is accounted by rural India.
Facts And Figures
Approximate size of rural market is Rs.123000crores Rural India has seen a remarkable growth due to rise in agricultural prices Less exposure to various brands hence less competitive. Rise in expenditure is 9% since 2002 Govt. schemes like Bharat Nirman, NAREGA and loan waiver has made rural market approachable.
Shortcomings of Rural Market
Low literacy rate Lack of infrastructure facilities like power, roads etc. Fake product in the market No common language across areas Sparsely located population Low earning per household and low penetration of rural media Traditional outlook of rural consumers which makes them resist change.
Opportunities in rural sector
Rural market is fresh and new. A new brand can easily enter as competition is low Rural india’s resistance to change gives established brand a leverage. Govt spending is increased as follows41 million Kisan credit cards issued providing the cumulitive credit of Rs 977 billion 90% villages are electrified Schemes like NAREGA and loan waiver have pumped liquidity.
Fake Products –Real Challenge.
An ORG -MARG retail outlet found that for every 100 strips of genuine Vicks Action 500, there are 54 counterfeit strips sold in the market. AC Nielsen indicating that the FMCG segment in the country alone incurs a loss of about Rs 1,800 crore due to counterfeit products. P&G's Health care division sales were impacted upto 15 per cent.
Classification of products.
There are two types of Imitation Products: Counterfeits Pass-off products. According to qualitative research by MART, there are three kinds of fakes that are doing the rounds – The look a likes The spell a likes The duplicates
Analysis of fake products Features
Duplicates
Spell-Alike
Look Alike
Brand Name
Original
Mis spelt
Different
Pack Appearance
Replica
Identical
Similar
Manuf. Address
Original
Incomplete
Own Name
Price
M.R.P.
40% low
10-15% low
Margins
200-300%
100-150%
60-70%
Quality
Very Poor
Poor
Reasonable
Intentions of retailer
To cheat
To mislead
To freeload
Consumers
Unaware
Unaware
Want cheeper products
Identity
None
Only literate
Majority
Examples of fake products. Original
Counterfeit
Clinic Plus
Clinic Plus(duplicate), Clitric Plus, Cosmic Plus
Sunsilk
Sumsilk
Tata Salt
Taja Salt(spell alike)
Pepsi
Tepsi
Ponds Magic
Casino(look alike)
Vicco
Viggo
Fare and Lovely
Friends and lovely
Parle G
Parla G
Reasons for fake product
Poor distribution channel. Lack of communication-Media Dark Area. Illiteracy among rural consumers. Influence and trust vested in opinion leader(retailer). Lack of brand awareness. Establishing a brand –war of margin.
oun er
ra eg es
4ps strategies.
Price - Without compromising on quality, the leading chocolate companies can reduce their size to match the rural demand. Promotion -A portion of the ad budget can be allocated for retailers' margin. Product: Without compromising on quality, the leading chocolate companies can reduce their size to match the rural demand. Physical Distribution: Sales professionals of the local region who have familiarity in the local (regional) language can be appointed. Keep a check.
companies.
Brand Protection Committee under the aegis of the Federation of Indian Chambers of Commerce and Industry (FICCI). To increase information on the subject a Web site, fake-busters.com was also launched. In the case of Coca Cola they have deployed 48 Consumer Response Co-ordinators and Route Salesmen. They are going in for upgraded packaging so that manufacturers of counterfeits find it difficult to
Continue…..
Fill demand supply gap-Increase your reach. Increase effective communication – packaging in simple regional language along with English. Create brand loyalty and awareness programmes.
Some governing laws. Indian Penal Code 1860 Drugs and Cosmetics Act, 1940 Prevention of Food Adulteration Act, 1954 Consumer Protection Act, 1986 Bureau of Indian Standards Act, 1986 and Trademarks Act, 1999
