Desk Project Report on Analysis of the company’s product In
Project Report Submitted To
Balaji Institute of Telecom & Management (BITM), Pune
In Partial Fulfillment of the PGDM (Telecom & Marketing) Curriculum C urriculum For Academic Year 2013-2015 By Sandeep (TM1312245)
ACKLOWLEDGEMENT
There are a few things that come in the t he life of a person, may be for a short span of time, but leaves on ever shining impression in to the mind. My summer training is one of the events which will be ever green in my life. It is my greatest pleasure to acknowledge my sincere gratitude toward Mr. Mehul Sangani (Channel Manager IFA) Birla Sunlife Mutual Fund, for helping, guiding
and making me complete my the Desk project work. I would also like to acknowledge my sincere gratitude to the Director of my institute Dr. Seema Singh Zokarkar for allowing me to complete the project in Birla Sunlife Mutual Fund. I take
this opportunity to express my deep gratitude to all the employees of Birla Sunlife Mutual Fund AMC.
Last but not least, I also thank all those people whom I met in the industry during my internship and helped me to accomplish my assignments in the most effici ent and effective manner.
ACKLOWLEDGEMENT
There are a few things that come in the t he life of a person, may be for a short span of time, but leaves on ever shining impression in to the mind. My summer training is one of the events which will be ever green in my life. It is my greatest pleasure to acknowledge my sincere gratitude toward Mr. Mehul Sangani (Channel Manager IFA) Birla Sunlife Mutual Fund, for helping, guiding
and making me complete my the Desk project work. I would also like to acknowledge my sincere gratitude to the Director of my institute Dr. Seema Singh Zokarkar for allowing me to complete the project in Birla Sunlife Mutual Fund. I take
this opportunity to express my deep gratitude to all the employees of Birla Sunlife Mutual Fund AMC.
Last but not least, I also thank all those people whom I met in the industry during my internship and helped me to accomplish my assignments in the most effici ent and effective manner.
DECLARATION
I hereby declare that Desk project Desk project report titled “ Analysis on company’s company’s Product Birla Sunlife Mutual Fund in Pune” submitted by me is a bonafide work undertaken by me and it is not submitted to any other institute or university for the award of any degree /diploma certificate or published any time before.
Sandeep BITM, Pune
EXECUTIVE SUMMARY of mutual fund industry in India is with the introduction of Thetheorigin concept of mutual fund by UTI in the year 1963. Though the growth was slow, but it accelerated from the year 1987 when non-UTI players entered the industry. In the past decade, Indian mutual fund industry had seen a dramatic improvements, both quality wise as well as quantity wise. Before, the monopoly of the market had seen an ending phase; the Assets Under Management (AUM) was Rs. 67bn. The private sector entry to the fund family raised the AUM to Rs. 470 bn in March 1993 and till April 2004; it reached the height of 1,540 bn. Putting the AUM of the Indian Mutual Funds Industry into comparison, the total of it is less than the deposits of SBI alone, constitute less than 11% of the total deposits held by the Indian banking industry. The main reason of its poor growth is that the mutual fund industry in India is new in the country. Large sections of Indian investors are yet to be intellectual with the concept. Hence, it is the prime responsibility of all mutual fund companies, to market the product correctly abreast of selling. The mutual fund industry can be broadly put into four phases according to the development of the sector. Each phase p hase is briefly described as under.
As it was two months of project duration so I divided it into two phases which were:
Looking for the demand of products
And their growth growth during the month of June
By visiting the IFA(Independent Financial Adviser) I found
that the
Interest And the coming Budget Was the main worry for them.The competitor products are not giving the good return during that quarter, being lesser was the main reason of sales of the competitors products and also there was a Lack of communication problem. But as Birla sunlife mutual fund products were positioned as Quality product, Naturally Extracted With some attention towards the marketing strategies like Schemes,offer through which products could gain a higher market share. The Returns Of Some products of the Birla sunlife mutual fund products in some quarter ,Years are quite high. So these should be targeted where the returns is higher and should be Explain to the IFA at pune so that they get aware of the Returns of the product.
INTRODUCTION
Purpose of Project: The main purpose of the Project was to identify the potential IFA(Independent financial Adviser) where the analysis can be done on the Birla Sunlife mutual fund products to increase the Sales by targeting those IFA in Pune.
Objective of the Project: 1. Finding the Capable IFA in the Pune Market :
a. By Empanel them. b. By Launching new products and NFO’s.
2. Tapping the opportunities, which included the following
a. Generating leads. b. Meeting With the IFA and promoting the New Products to the clients. c. Explain the returns of the products and their importances. d. At last looking for Service.
COMPANY PROFILE Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment manager of Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life Financial Inc. of Canada. The joint venture brings together the Aditya Birla Group's experience in the Indian market and Sun Life's global experience. Established in 1994, Birla Sun Life Mutual fund has emerged as one of India's leading flagships of Mutual Funds business managing assets of a large investor base. Our solutions offer a range of investment options, including diversified and sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, a wide range of debt and treasury products and offshore funds.
Birla Sun Life Asset Management Company has one of the largest team of research analysts in the industry, dedicated to tracking down the best companies to invest in. BSLAMC strives to provide transparent, ethical and research-based investments and wealth management services.
TABLE OF CONTENT
Acknowledgement: Declaration: Executive summary:
Introduction:
Purpose of the project. Objective of the project. Company Profile. Company’s Products:
Birla Sunlife frontline equity fund Birla Sunlife equity fund Birls sunlife midcap fund Birla sunlife cash manager Birla sunlife Short term fund Birls sunlife dynamic bond fund Conclusion: Recommendation: Bibliography:
Conclusions:
According to current market conditions the above mentioned products of Birla sunlife mutual fund are giving the good returns and is good for the middle class and Frontline Equity fund is currently giving the best returns. Demands and performance are good and rest are comparatively did well in the month of june comparison to the competitors.
Recommendations:
As per the interaction with the IFA,I would recommend,they should organize a regular IFA meeting at monthly or quarterly level and the Relationship Manager should always keep in touch with them and IFA should always inform about new products and their outcomes and should provide them proper product Merchandizing to them.
Bibliography:
http://mutualfund.birlasunlife.com/Pages/Individual/Home.aspx
And by having a meeting with the IFA in a pune city.
