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BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY
Dissertation Proposal
Name: - Om Prakash Joshi Course: - M.B.A. (Marketing)
Proposed Project Area: BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY
Skyline Business School
Om Prakash Joshi
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BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY
Reasons for choosing topic:
Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry. Their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other, and attempt to improve brand loyalty amongst their customers.
Research objectives:
To compare and study Barista & Café Coffee Day. Identify areas of excellence and areas needing improvement; and provide suggestions for such Improvement. Successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well. Providing suggestions and recommendations for improvement.
Research Methodology:Research type: - Descriptive in nature. Sample: (a) Technique: - Convenient Sampling (b) Size: - 100 Respondents (c) Sampling Area: - Gurgaon (d) Sampling Time: - 2-3 Months (e) Data Collection Methods: - Questionnaire and secondary data.
Literature Review: -
Om Prakash Joshi
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BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY
Expected outcomes: It is expected that the consumer rely more on Maruti then the Hyundai then by the
Bibliography: Consumer behavior ninth edition (by Michael Solomon) Critical thinking in consumer behavior (by Judy graham)