INTRODUCTION
Dabur India Limited (DIL) is the fourth largest FMCG Company in India with business interests in Healthcare !ersonal care and Food products" It has re#enue of about $%&' Million (o#er s *+,- Crore) . Mar/et Capitali0ation of o#er$%&*", 1illion" Dabur India is a 2*' years old company and is the world leader in 3yur#eda with a portfolio of o#er *4 Herbal53yur#edic products" Dabur since its inception has focused on manufacturing and selling 3y 3yur#edic products targeted at the mass consumer segment" 6here are number of personal care products 3yur#edic tonics and oral care products which it launched between 27- and278 ha#e become leading brands today" Dabur9s top nine brands had '4: or more mar/et share in their respecti#e product catego cat egorie ries" s" 6he 6hese se inc includ ludee the hea health lth ton tonic ic Chy Chyawa awanpra nprash sh Ha; Ha;mol molaa dig digest esti#e i#e tab tablet letss and candy ca ndy di dige gest sti# i#ee !ud !udin in Ha Hara ra Dab Dabur ur Lal Dan Dantt Ma Man; n;an an an and d Da Dabu burr 3ml mlaa ha hair ir oi oil" l" Dab Dabur ur manufactures o#er-4 products co#ering a wide range in health and personal care" Dabur India has 2- manufacturing locations eight in India and si< in countries li/e =epal >gypt $? etc" It has has three three %ubsidi %ubsidiary ary Group Group companie companiess Dabur International International Fem Care !harm !harmaa and enwind + steps down subsidiaries@ Dabur=epal !#t Ltd (=epal) Dabur >gypt >g ypt Ltd (>gypt) 3sian Consumer Care(1anglades h) 3sian Consumer Care (!a/istan) 3frican Consumer care =igeria =aturelle LLC (as 3l ?haimahA$3>) Bei/field Bei/field International International ($3>) and aulineInc" ($%3)"It has wide and deep mar/et penetration with 4 C.F agents more than 4 distributors and o#er*"+ million retail outlets all o#er India" Dabur India limited is di#ided d i#ided into three %1$9s"
2)Consumer 2)Cons umer Care Di#is Di#ision@ ion@ 6his %1$ cater caterss to the consum consumer er need
pertaining perta ining
!ersonal !ers onal Care
Health Care Home Care. Foods" 6he ma;or 1rands under this %1$ are Dabur Eati/a Eati/a Ha;mola eal and Fem"
*) Consumer Health Di#ison@ 6his %1$ pertains to the 3yur#edic medicines and ayur#edic 6C"" Ma; 6C Ma;or or cat catego egorie riess in tra tradit ditiona ionall for formul mulati ations ons inc includ ludee 3s 3sa# a# 3r 3rish ishtas tas as as asaya ayanas nas Churnas and Medicated ils" ,)International 1usiness Di#ision@ It caters to the health and personal care needs of international consumers in middle east north and west 3frica etc"
INTRODUCTION OF DABUR INDIA LIMITED
Dabur India Limited came into e
Dr" %" ?" 1urman (2+4'A278) was a physician who brought 3yur#edic medicines for the masses of 1engal" His off uoted dictum is the guiding spirit behind Dabur e#en today@ Bhat is the life worth which cannot bring comfort to others 3nd the Eision of DIL is@ Dedicated
to
the
health
and
well
being
of
e#ery
household
Dabur India Ltd is one of the leading FMCG Companies in India" 6he company is also a world leader in 3yur#eda with a portfolio of o#er *4 Herbal53yur#edic products" 6hey operate in /ey consumer products categories li/e Hair Care ral Care Health Care %/in Care Home Care and
Foods" 6he companys FMCG portfolio includes fi#e flagship brands with distinct brand identities Dabur as the master brand for natural healthcare products Eati/a for premium personal care Ha;mola for digesti#es eal for fruit ;uices and be#erages and Fem for fairness bleaches and s/in care products" 6he company operates through three business units namely consumer care di#ision (CCD) international business di#ision (I1D) and consumer health di#ision (CHD)" 6heir CCD business is di#ided into four /ey portfolios@ healthcare personal care home care and foods" 6heir CHD business offers a range of healthcare products" 6heir I1D business includes brands such as Dabur 3mla and Eati/a" 6he company has 27 stateAofAtheAart manufacturing facilities spread across the globe" f these 2* production facilities are located in India with /ey manufacturing locations being 1addi (Himachal !radesh) and !antnagar ($ttaranchal) besides se#en factories located at %ahibabad ($ttar !radesh) ammu %il#assa 3lwar ?atni =arendrapur !ithampur and =asi/" 6he Foods business is ser#iced by manufacturing facilities at =ewai (a;asthan) and %iliguri (Best 1engal)" utside India the company has manufacturing facilities in Dubai %har;ah asAalA ?haimah >gypt =igeria =epal and 1angladesh" 6he company has a wide distribution networ/ co#ering o#er *"+ million retail outlets with a high penetration in both urban and rural mar/ets" 6heir products also ha#e a huge presence in the o#erseas mar/ets and are a#ailable in o#er ' countries across the globe" 6heir brands are highly popular in the Middle >ast %33C countries 3frica $% >urope and ussia" Dabur India Ltd was incorporated on %eptember 2' 2784 for manufacture of highAgrade edible . industrial guargum powder and its sophisticated deri#ati#es" In the year 278+ the company launched Ha;mola tablet an 3yur#edic medicine used as a digesti#e aid" In the year 2787 they set Dabur esearch Foundation" 3lso they commenced commercial production at the most modern herbal medicines plant in %ahibabad" In the year 27+' the company was con#erted
into a public limited company" In the year 27++ they launched the pharmaceutical medicines" In the year 27+7 the company con#erted the 3yur#edic digesti#e formulation into a childrens fun product with the launch of Ha;mola Candy" In the year 277* they launched a new range of coconut oil under the brand name 3nmol" 3lso they de#eloped Dab 2 an intermediate for antiAcancer drug namely 6a
farelle Comfort a natural menstrual pain relie#er" 3lso the companys ayur#edic specialties di#ision launched plain isabgol hus/ under the brand name =ature Care" In the year *2 the company entered into the highly speciali0ed area of cancer therapy In the year *, the company demerged their pharmaceuticals business from the FMCG business into a separate company as part of plans to pro#ider greater focus to both the
businesses" Bith this the company now largely comprises of the FMCG business that include personal care products healthcare products and 3yur#edic %pecialties while the !harmaceuticals business would include 3llopathic ncology formulations and 1ul/ Drugs" Dabur ncology !lc a subsidiary of Dabur India would also be part of the !harmaceutical business" 3lso they made a tie up with Free Mar/ets Inc for using leading edge technologies to eM) from the public shareholders in addition to the controlling sta/e of 8*"24: acuired from their europe and 3frica
through Dermo#i#a %/in >ssentials Inc a wholly owned subsidiary of the Company for $%D 2 million" 6hey launched Indias first fruitAfla#oured Chyawanprash" Dabur Chyawanprash was launched in range and Mango fla#oured #ariants" In the year *22 the company launched their firstAe#er online shopping portal www"daburu#eda"com" Bith this the company is the first Indian FMCG company to launch a dedicated online shopping portal for its beauty products range" 6he portal will be the online gateway for consumers to /now understand buy and gift the e
HISTORY
1884
A>stablished by Dr" % ? 1urman at ?ol/ata" 1896
AFirst production unit established at Garhia" 1919
AFirst .D unit established" >arly1900s A!roduction of 3yur#edic medicines Dabur identifies natureAbased 3yur#edic medicines as its area of specialisation" It is the first Company to pro#ide health care through scientifically tested and automated production of formulations based on our traditional science" 1930
A3utomation and upgradation of 3yur#edic products manufacturing initiated" 1936
ADabur (Dr" % ? 1urman) !#t" Ltd" Incorporated" 1940
A!ersonal care through 3yur#edaDabur introduces Indian consumers to personal care through
3yur#eda with the launch of Dabur 3mla Hair il" %o popular is the product that it becomes the largest selling hair oil brand in India" 1949
ALaunched Dabur Chyawanprash in tin pac/ Bidening the popularity and usage of traditional 3yur#edic products continues" 6he ancient restorati#e Chyawanprash is launched in pac/aged form and becomes the first branded Chyawanprash in India" 1957
AComputeri0ation of operations initiated" 1970
A>ntered ral Care . Digesti#es segment addressing rural mar/ets where homemade oral care is more popular than multinational brands Dabur introduces Lal Dant Man;an" Bith this a con#eniently pac/aged herbal toothpowder is made a#ailable at affordable costs to the masses" 1972
A%hifts base to Delhi from Calcutta" 1975
A6he Company was incorporated on 2'th %eptember for manufacture of high grade edible . industrial guargum powder and its sophisticated deri#ati#es" It was incorporated in the name of Eishal Chemical (India) Ltd"
1978
ALaunches Ha;mola tablet Dabur continues to ma/e inno#ati#e products based on traditional formulations that can pro#ide holistic care in our daily life" 3n 3yur#edic medicine used as a digesti#e aid is branded and launched as the popular Ha;mola tablet" 1979
ADabur esearch Foundation set up" 1979
ACommercial production starts at %ahibabad the most modern herbal medicines plant at that time" 1984
ADabur completes 2 years" 1988
ALaunches pharmaceutical medicines" 1989
ACare with fun 6he 3yur#edic digesti#e formulation is con#erted into a childrens fun product with the launch of Ha;mola Candy" In an inno#ati#e mo#e a curati#e product is con#erted to a confectionary item for wider usage" 1992
A3 new range of coconut oil under the brand name J3nmol was launched"
1994
A 6he company also undertoo/ to set up a pro;ect in Himachal !radesh for manufacture of Ha;mola honey Gulabari !udin Hara La#an 1has/ar Churna and soft gel capsules part of the e
A In addition to the e
AFood di#ision pro;ect starts" 1998
A Dabur India Ltd on 27th anuary 277+ launched low sodium coo/ing salt called =utrasalt in Chandigrah" A Dabur India has tied up with Godre; Foods for the manufacture and pac/aging of its Jeal range of fruit ;uices and fruit drin/s in tetrapac/s" 1999
A Dabur India Ltd has entered into an agreement with its %panish partner 3grolimen to offload its -7 per cent sta/e in the ;oint #enture company General De Cafeteria India Ltd in fa#or of an 3grolimen group company"
2000
A 6hree domestic pharma companies A Cadila !harmaceuticals %hantha 1iotech and Dabur India ha#e signed an agreement with the department of biotechnology (D16) for de#eloping and mar/eting basic molecules in leprosy hepatitis and tumor disease segments" 2001
A Dabur India Ltd" proposes to increase the number of directors on its board by adding three new directors" 2002
A6he 1oard of Directors of Dabur India Ltd has appointed Mr %unil Duggal as Chief >
A6he fourth Largest FMCG Dabur launch new Herbal pill for diabe tics" 2004
ADabur India gets 6etra !a/ award" 2005
ADabur signs %onu =igam to endorse cough drops 2006
ADabur India secures prestigious =ational 3ward from IC%I 2007"
ADabur India decides to merge its whollyAowned subsidiary Dabur Foods Limited with itself to e
2008
ADabur India Launch of First etail %tore by %ubsidiary Company"
2009
A Dabur launched domos =aturals a range of personal application mosuito repellents pac/ed with 3loe Eera and Citronella with two options cream and lotion" 2011
Adabur India enters in to professional s/in care products mar/et"
2013
- dabur India Crosses s " ' bn mar/in annual sales "
SOCIAL RESPONSIBILITIES
'What is that life worth which cannot bring comfort to others' - Dr. S K Bur!"# $%u"&'r# D!(ur I"&)! L*&. +%r ,r%* *% (' r'/%"/)('# )* /%u& ,% ('%"& "u('r/... I* /%u& &% ,%%& *% *' /%)'*# r'!*' ! ('**'r %r& " 6hats the /ind of growth that Dabur India Ltd" belie#es in
and constantly stri#es for"
3t Dabur our commitment to good go#ernance ethical conduct and social responsibility is core to our way of doing business and is strongly aligned with our dri#e to create and increase #alue for all sta/eholders" ' &'$)"' CSR !/ %"&u*)", (u/)"'// )" !/ *!* r%)&' /%)!# '")r%"'"*! !"& '%"%) ('"'$)*/ $%r *' %u")*)'/ !"& ,'%,r!)'/ 'r' ' %'r!*'.
Dabur9s C% initiati#es are dri#en through %ustainable De#elopment %ociety or %$=D>%H an outcome of the #ision of Dabur
India
Ltd
founder
Dr"
%"?
1urman"
%ustainable De#elopment %ociety (%$=D>%H) is sworn to the mission of ensuring %'r! /%)%-'%"%) &''%'"* %$ *' rur! ur(!" %%r %" ! /u/*!)"!(' (!/)/# through
different participatory and needAbased initiati#es" It aims to reach out to the wea/er and more #ulnerable sections such as women and children illiterate and unemployed of the society"
6oday %$=D>%H operates in !)!(!& and !u*! Bu&! N!,!r &)/*r)* of $ttar !radesh and has more recently established presence in Ru&r!ur &)/*r)* of $ttra/hand" #er
the years it has contributed to many worthy causes addressing children9s literacy impro#ing healthcare ser#ices s/ill de#elopment and en#ironment to name a few"
'&))"! P!"* Pr%:'* ; A" )")*)!*)' ( D!(ur N'! P*. L*&.
K Dehi me dadami te9 (3s you gi#e me I gi#e you in return)" 6his uote from an ancient te
Dabur =epal !#t" Ltd" is a ;oint #enture company established in the year 27+7 when probably #ery few in#estors had their roots in 3yur#eda" 6han/s to the fa#ourable climatic conditions here =epal has been a ma;or source for the herbal plants which are e
friendly pro;ect of C% nature in =epal this initiati#e is fully integrated with the company9s business #ision" A /*!*'-%$-*'-!r* r''"%u/' $!))* !/ (''" /'* u !* B!"'! which has the capability to produce 4A' million saplings of medicinal plants per annum" 3ll the reuired climatic parameters for uniform growth of saplings of the medicinal plants li/e temperature humidity etc" are controlled by automatic computer systems" 1esides helping preser#e natural resources this initiati#e has also gone a long way in generating employment and income for
local people and impro#ing the socioAeconomic conditions of local populace in the Himalayan ?ingdom"
S*) A L%", ! T% %...
A beginning has been made but there still miles to go before the huge disparity is bridged and a better future delivered to both the rural and urban poor.
Corporate social responsibilities report This noble thought by its founder has been the driving force behind Dabur India Ltd's community initiatives. At Dabur, we rmly believe that an organi!ation"s true worth lies beyond its business, and is best re#ected by the service it renders to the community and the $ociety. %usinesses have a responsibility to sub serve larger societal goals as they have the ability to contribute signicantly and impact fully to sustainable and inclusive development. &orporate $ocial esponsibility (&$) is not a public relations e*ercise for us. Dabur denes &$ as conducting business in ways that provide social, environmental + economic benets for the communities and geographies where we operate. The greatest value is in maing a dierence in lives of people. Dabur's &$ initiatives are driven by $ustainable Development $ociety or $/D0$1, which aims to reach out to the weaer and more vulnerable sections of our society.
Ee Care ca!p"s $/D0$1 taes care of the elderly by holding eye care camps at its 1ealth 2ost and in villages. &ataract cases are even operated free of cost 2revention of female foeticide3 $/D0$1 has
organised worshops in
4ha!iabad on prevention of female foeticide. Anganwadi worers were sensiti!ed to mae the community aware about the importance of girl child and improve the girl-boy ratio in the region. AID$ awareness3 An awareness drive on 1I56AID$ was undertaen with &A0 India Trust and 2 $tate AID$ &ontrol $ociety. This sought to reduce $e*ually Transmitted Infections61I5 transmission among high-ris migrants in urban areas of 4ha!iabad district in ttar 2radesh. 0ducation + Literacy The educational initiatives of $/D0$1 for underprivileged children include nonformal education 78-9: years non-school going;, special school for woring children 7<-9= years;, remedial education 78-9: years school-going;, besides holding classes for women between the age of 9< and :> years. This programme's success is re#ected
in the fact that a host
of mothers are now
following their
daughters and seeing admission at our adult education centre.
Non#$or!al E%"cation& $/D0$1 holds classes for underprivileged children between 8 and 9: years of age. After completing their basic education, these children, who have either never had a chance to see a school from inside or are school dropouts, are then encouraged to get enrolled in formal schools.
Income 4eneration 2rogrammes &apability enhancement programmes have been introduced oering vocational training in cutting + tailoring, machine + hand embroidery, bee eeping, mushroom farming, mehandi application and vermi-composting. $till a long way to go...
Dabur believes in having a long-term relationship with communities in and around its operational area, and in providing sustenance to regions that remain isolated and neglected. A beginning has been made but there are still miles to go before the huge disparity is bridged and a better future delivered to both the rural and urban poor.
EN'IRONMENT
!eople are our most important asset" Be add #alue through result dri#en training and we encourage and reward each of our employees is an important component in building a cohesi#e force which ultimately helps us to achie#e our #ision of Health %afety and >n#ironmental e#iew" Dabur India Ltd" has renewed its commitment to ensure a healthy and safe wor/place for all by maintaining the highest le#els of ccupational health %afety and en#ironmental %tandards across all its units" 6he Health %afety and >n#ironment Management %ystems in all manufacturing units conform to the reuirements of the International %tandards based on H%3% and I%" 3 Dedicated %afety Management 6eam is wor/ing toward the pre#ention of Man Machine and material loss at the Corporate . $nit le#el by educating and moti#ating the employees on #arious aspects on Health %afety and >n#ironment through training programs and
seminars" 6he en#ironmental agenda was mar/ed by a shift towards reducing en#ironmental impact of Companys operations" 6his was achie#ed by en#ironment management program through a combination of energy . water conser#ation rainwater har#esting and solid waste recycling" %ome sites modified their boilers to use bioAfuels resulting in significant en#ironmental benefits by reducing the %o< emission in en#ironment" Dabur India Ltd" has always been aware of its responsibilities as a good citi0en" 3ction in health safety and en#ironment management is in the process of further strengthening its current resources"
I")*)!*)'/ *!<'" &ur)", *' '!r !r'!/ u"&'r>
Manufacturing locations were prepared for the certification of H%3% 2+2 and I% 2-2 integrated management"
eaffirmation of ccupational Health and %afety policy done and rolled out"
is/ assessment of all manufacturing location done with a system of planned inspection product wise which resulted in the reduction of 3ll In;ury ate (3I) and 6otal ecordable Freuency ate (6F)"
>lectrical %afety audit was carried out for all manufacturing location by competent person"
%afety and >n#ironment 3ct and ules were complied at unit le#el"
>n#ironmental Management !rogram (>M!s) has been underta/en by units on the concept of educe euse and ecycle" * >M!s were completed and *, are in progress" 6his has resulted in the reduction of water consumption from 7"24 to 8"22 M,56"
Carbon Foot !rint %tudy was carried out for , manufacturing locations which showed the reduction of effect on en#ironment"
>n#ironmental Monitoring was carried out at unit le#el to chec/ the impact on the en#ironment"
Different Guidelines and %tandards were rolled out for implementation at unit le#el and focus on the training (on ;ob and off ;ob) to minimi0e the 6F (6otal ecordable Freuency ate) was increased"
Fire Hydrant %ystem as per the latest technologies a#ailable was installed at unit le#el" >mergency !reparedness plan is in place which was e
Different tests ha#e been carried out at unit le#el to chec/ the efficiency of personal protection euipments (!!>s) used at wor/ place"
Health Chec/ up for all employees was carried out at unit le#el"
!lantation of medicated trees was carried out at manufacturing locations"
At Dabur, environment and nature is the lifeline of our business. ?ith a portfolio of Ayurveda and nature-based products, conservation of nature + natural resources is deep rooted in our organi!ational D/A, and in every aspect of our ever-growing business. ?e, at Dabur, have not merely incorporated the concept of sustainability into the core of our business but have, in fact, e*panded it to encompass our aspirations and responsibilities to the society and to the environment. It is this concept that inspires us to optimi!e our business performance to tacle the new and growing challenges of environment and technology. It is a concept on which we aspire to build an organi!ation that will continue to increase value for all our staeholders for generations to come, through intensive focus on &onservation of 0nergy and
Technology
Absorption,
along
with 1ealth,
$afety
and
0nvironment
2rotection.
Conser(ation o$ Ener)
Dabur has been undertaing a host of energy conservation measures. Implementation of various energy conservation pro@ects have resulted in a 9=.< reduction in the &ompany"s energy bill in the BCC<-C scal alone. ?hat was noteworthy was the fact that this reduction has come despite an < volume increase in manufacturing, and an average 99.E increase in cost of ey input fuels. The host of measures ey among them being use of bio-fuels in boilers, generation of biogas and installation of energy eFcient eGuipment helped lower the cost of production, besides reduce eHuent and improve hygiene conditions + productivity.
Tec*nolo) Absorption
Dabur has also made continuous eorts towards technology absorption and
innovation,
resources.
which
have
contributed
towards
preserving
natural
These eorts include&
inimum use of water in process by pre-concentration of herbal e*tract and reduction in concentration time
niform heating in 5TDs by hot water as against steam earlier, resulting in =C reduction in bul wastage by using non-stic coating and formulation change
Improvement in water treatment plant through introduction of J (everse Jsmosis) system for D water, reutili!ation of waste water from pump seal cooling and J re@ect waste-water management
Introduction of water eFcient &I2 system with recycling of water in fruit @uice manufacturing
Development of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchi
The &ompany has achieved a host of signicant benets in terms of product
improvement,
cost
reduction,
product
development,
substitution, cleaner environment and amongst others.
+ealt* ,a$et - En(iron!ental Re(ie.
import
enewing the commitment to 1ealth $afety and 0nvironment, Dabur has formulated a policy focusing on 2eople, Technology and Kacilities. A dedicated $afety anagement TeamM has also been put in place to wor towards the prevention of untoward incidents at the corporate and unit level, besides educate + motivate employees on various aspects of 1ealth, $afety and 0nvironment. The &ompany is also continuously monitoring its waste in adherence with the pollution control norms. In pursuance of its commitment towards the society, eorts have also been initiated to conserve and maintain the ground water level. The eorts include implementation of rainwater harvesting, which has delivered encouraging results and has put the company on the path to becoming a ?ater-2ositive &orporation. Dabur also initiated a &arbon Koot 2rint $tudy at the unit level with an aim to become a carbon positive &ompany in years to come. At Dabur, we are committed to sustainable development throughout our diverse operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the society.
AC+IE'EMENT,
Dabur has received many Awards and Accolades in recognition of its achievements at various levels. During the year Dabur bagged various Awards and ecognitions in dierent categories and for dierent %rands. These include3 Kor The &ompany
Listed among IndiaJs 4 best 1lue chip Companies offering best In#estor returns"
Listed among 6op 4 Indian brands to loo/ out for I ran/ "
an/ed 27th among IndiaJs 1est Bealth creators"
an/ed as 'th Most Ealuable Indian Company in *7"
an/ed *4th in Indias 2 Most Ealuable 1rands"
!laced 24+th in 1%A2 list" In the %uper an/ it has been placed at number 7"
Dabur is Category Binner in FMCG!ersonal care as biggest wealth creator"
Mo#ed up ' places in >6A4 List for *7"
Mo#ed up 2* places to ta/e 87th position in %uper 2 list for *7"
1agged 6op Mar/eter 3ward For *7 in Consumer Goods Mar/et"
$#edaEati/a conditioner ran/ed 6rue Champions of %tyle by >lle maga0ine"
Dabur Indias fruit uice brand JealJ has won 6rusted 1rand Gold 3ward *7"
Dabur 3mla Ha;mola listed in Most trusted 1rands *7 list"
Dabur Chyawanprash Immune India Campaign bagged the Gold award for 1est %chool contact programmed"
