Joselid Chavez Soto A01364793 Olivia Aminta Estrada Leyva A01364942 APPLE 1.-Change: When Steve Jobs died, different things in Apple changed, the most important changes that apple experimented are:
● Jobs famously never visited China during his tenure as Apple CEO— that was Cook’s job, who served as the company’s chief operating officer before Jobs stepped down. As CEO, Cook has taken a more hands-on approach in the world’s most populous country, visiting China multiple times to meet with government officials and survey Apple’s factories there. ● Part of Apple’s financial success stems from the fact that it manufactures a relatively small slate of products that sell on a massive scale. Cook has deviated somewhat from this strategy by introducing variants on the iPad (the iPad Mini) and the iPhone (the iPhone 5c) that serve as smaller cheaper alternatives to Apple’s flagship devices. ● Part of Apple’s financial success stems from the fact that it manufactures a relatively small slate of products that sell on a massive scale. Cook has deviated somewhat from this strategy by introducing variants on the iPad (the iPad Mini) and the iPhone (the iPhone 5c) that serve as smaller cheaper alternatives to Apple’s flagship devices. In order to always have something new, apple change its products constantly, Apple products are in constant changing. 2.-Culture: Apple’s organizational culture is effective in supporting the firm’s leadership because of key features that fit the business. Different businesses have different requirements for their culture. In Apple’s case, the following characteristics are the most significant in its organizational culture: 1. Top-notch excellence.- Apple just hire the best empoyees, they take skills like knowledge, innovation, imagination, etc. Which keeps them in the top in the market. 2. Creativity.- Employees involved in product design and development processes are especially creative. “Every good product comes from good creativity”. 3. Innovation.- Apple is frequently appraised as one of the most innovative companies in the world. Innovation is needed when creating a new product, almost each year and keep the manufacturing running. 4. Secrecy.- to avoid theft of proyects and be the oly ones to offer that to the market. Upon hiring, Apple employees agree to this organizational culture of secrecy, which is reflected in the firm’s policies, rules and employment contracts. This aspect of Apple’s organizational culture helps protect the business from corporate espionage and the negative effects of employee poaching. 5. Moderate combativeness.- Challenge of workers to see it they really belong to be in Apple.
3.- Ethics: Apple has its own code of control were regulates the behaviour of suppliers, which include: ● Apple’s suppliers are required to provide safe working conditions, treat workers with dignity and respect, act fairly and ethically, and use environmentally responsible practices wherever they make products or perform services for Apple. ● Apple believes all workers in our supply chain deserve a fair and ethical workplace. Workers must be treated with the utmost dignity and respect, and suppliers shall uphold the highest standards of human rights. ● Supplier shall not discriminate against any worker based on age, disability, ethnicity, gender, marital status, national origin, political affiliation, race, religion, sexual orientation, gender identity, union membership, or any other status protected by country law, in hiring and other employment practices. Supplier shall not require pregnancy or medical tests, except where required by applicable laws or regulations or prudent for workplace safety, and shall not improperly discriminate based on test results. ● Supplier shall commit to a workplace free of harassment and abuse. Supplier shall not threaten workers with, or subject them to, harsh or inhumane treatment, including but not limited to verbal abuse and harassment, psychological harassment, mental and physical coercion, and sexual harassment. ● Supplier may employ juveniles who are older than the applicable legal minimum age but are younger than 18 years of age, provided they do not perform work that might jeopardize their health, safety, or morals, consistent with ILO Minimum Age Convention No. 138. Supplier shall not require juvenile workers to work overtime or perform night work. ● A workweek shall be restricted to 60 hours, including overtime, and workers shall take at least one day of every seven days except in emergencies or unusual situations. Regular work week shall not exceed 48 hours. Supplier shall follow all applicable laws and regulations with respect to working hours and days of rest, and all overtime must be voluntary. And the list of rules that apple suppliers must apply continues,referring to different rules in order to include all the groups that may work here and the most common problems worker may face. 4.-Globalization: Apple has succeeded exceptionally in terms of advanced strategies, which utilize most frequently on foreign outsourcing, importing and exporting. As of July 2013, Apple has developed 417 retail stores in 13 countries and an online store available in 38 countries with global sales of $16billion dollars in merchandise in 2011. As a multi-national corporation, Apple Inc has realized the significance of globalization by spreading all over the world. Moreover, Apple is good at seizing opportunities in the global market. For example, Apple and China Mobile have been working on an iPhone distribution agreement for more than six years, it has gradually become a vissional company that offers work to people outside of America. 5.-Innovation: Apple is widely considered as the #1 innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models. It applies different kinds of innovation, such as:
● Business model innovation: Apple doesn’t just focus on building innovative and beautiful products. It builds innovative business models too. The iPod and iPhone would not have had nearly as much impact if they hadn't been matched with iTunes and the App Store respectively. ● Innovation system: Apple’s commitment to innovation is cultural, not process driven. The most successful products at Apple were started with only a few people with no formal structure or hierarchy and little corporate oversight. Yet, “to turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines,” advised → Steve Jobs. Apple has built an effective innovation system to harnesses creativity in its people, stimulate new ideas, streamline the design process, and launch successful, profitable new innovations.
6.-Strategy:
Apple’s generic strategy is broad differentiation. This generic strategy focuses on key features that differentiate the company and its products from competitors. Even though this generic strategy makes Apple stand out, the company still broadly reaches various segments of the market. The firm’s products are designed for everyone, thereby supporting a broad market reach. For example, Apple reaches to individuals and business organizations through the MacBook product line. In this way, the generic strategy of broad differentiation supports the company in maintaining its leadership and position as a high-end and high-value business. To effectively apply this generic strategy, the company must continue emphasizing innovation through research and development. Apple must continually develop innovative products so that the firm always stands out against competitors. Competitors eventually catch up with new products, so the broad differentiation generic strategy compels Apple to always innovate to keep itself always ahead of competitors. Product Development. Apple uses product development as its main intensive strategy for growth. Product development requires that the company must offer attractive products to grow its market share and performance.
