Explains the three levels of strategies followed by HUL
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product line of HUL and P&G
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A company's product mix has a certain width, length,
depth, and consistency. Product Line - A Group of products within a product class that are closely related because they perform similar function are sold to the same customer groups. The width of a product mix refers to how many different product lines the company carries. The length of a product mix refers to the total number of items in the product mix. The depth of a product mix refers to how many variants are offered of each product in the line. product line of HUL and P&G
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The consistency of the product mix refers to how closely
related the various product lines are in end use, production requirements, distribution channels, or some other way.
Brook bond 3 roses, Red Lable, Bru, Kissan, Knorr Lipton, Modern Brook bond Sehatmantd
Active wheel Cif Comfort Domex Rin Sunlight Surf Excel Vim
product line of HUL and P&G
Axe Breeze Clinic Plus Close Up Dove Fair & Lovely Dove Hamam Lakme Lifebuoy Liril Lux Pears Pepsodent Pond’s Sunsilk 4
Procter & Gamble Fabric Care 1. Arial 2. Tide
Hair Care 1. Pantene Pro V 2. Head & Shoulders 3. Rejoice
product line of HUL and P&G
Baby Care 1. Pampers
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2. 3. 4.
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HUL has larger product mix as compare to P&G Product length of HUL is (8+8+16) 32, product length of P&G is (2+3+1)6 HUL has a special product line of food but P&G does not have such separate product line. Average length of product line of HUL is 32/3 = 10 (approximate) on the contrarily Average length of product line of P&G is 6/3 = 3 Here HUL and P&G both have 3 product line means both have 3 product width. product line of HUL and P&G
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HUL & P&G both have very consistence product mix FMCG, means they both use same distribution channel for similar product. 5. HUL has vast number of body care brand like lux , dove, lifebuoy etc but P&G has very limited number of such product. 6. HUL & P&G both provide same kind of product and share same market so there is a tough competition between them. 7. HUL’s product mix consist of 3 product line( Food Care , Home Care, personal Care) 4.
