“Comparative Study of Retail Sector of Soft Drink Industry in Nagpur City” Dissertation report submitted to International University of Vienna, Austria In partial fulfillment of the requirement for the award of degree of
Master in Business Administration Submitted by:
Ritabrata Pan M.B.A – III Sem.
Guided by:
Prof. Kaustav Mukhrejee
Global Business School
“Comparative Study of Retail Sector of Soft Drink Industry in Nagpur City” Dissertation report submitted to International University of Vienna, Austria in partial fulfillment of the requirement for the award of degree of
Master in Business Administration Submitted by:
Ritabrata Pan M.B.A – III Sem.
Period of References: 2004 to 2006. All the data will be taken from Primary sources sources (retail (retail sector of Soft drinks in Nagpur City) and Secondary sources; from January 2004 to December 2006 data will be used for the study. study.
Geographical Area: Nagpur city.
Prof. Kaustav Mukherjee. Project Guide
Prof. Swati Sharma. H.O.D. M.B.A Department.
DECLARATION
“Comparative Study of Retail I hereby declare that the dissertation entitled “Comparative Sector of Soft Drink Industry in India” is the result of my original work
and the same has not been previously submitted to any examination of this univ univer ersi sity ty,, and and the the disse dissert rtat atio ion n will will be liab liable le to be reje reject cted ed and and / or cancelled, if found otherwise. Whatever data have been collected they are based on original facts & figures.
Place: Nagpur. Date:
Ritabrata Pan. M.B.A III Sem.
ACKNOWLEDGEMEN
I take this opportunity to acknowledge the deep sense of gratitude towards my guide guide Prof. valuable co-operati co-operation on and Prof. Kaustav Kaustav Mukherje Mukherjee, e, whose valuable guidance resulted in successful completion of this dissertation. He not only enco encour urag aged ed me thro throug ugho hout ut the the proj projec ectt but but also also took took grea greatt pain painss goin going g through the manuscript carefully and made numerous valuable suggestions and corrections which have greatly improved the quality of work. Prof. Swati Swati Sh Sharm arma, a, H.O.D. I am equa equall lly y inde indebt bted ed to Prof. H.O.D.,, MBA
Department , Global Business School, G.H.R.S.M.S, Nagpur, for their, co operation, guidance and constant encouragement.
Ritabrata Pan.
Chapter-1
Introduction
About Soft Drink:
market et size size for for FY00 FY00 was was arou around nd 270 270 m.n m.n case casess (648 (6480mn 0mn Soft Soft drink drink mark bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the growth rate of soft drink industries in India is 22% as compare to the previous year. The market size for FY01 was around 7000 mn bottles & the market size for FY07 F Y07 is expected to be 11000 mn bottles.
In Nagpur city, market size for FY00 was around 0.04 m.n cases (9.6 lacks). The market witnessed 7 – 8% in the early ‘90’s.
market prefer preferenc encee is highly highly region regional al Soft Drink Produc Production tion area: area: The market based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale throug through h bars. bars. Western estern market marketss have have prefer preferenc encee toward towardss mango mango flavor flavored ed drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.
Growth promotional activities: The government has adopted liberalized
policies for the soft drink trade to give the industry a boast and promote the Indian Indian brands brands intern internati ationa onally lly.. Althou Although gh the import import and manufa manufactu cture re of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost. The soft drinks market till early 1990s was in hands of domestic players like campa, thumps up, Limca etc but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control. The distribution network of Coca cola had6.5 lakh outlets across the country in FY00, which the company is planning to increase to 8 lakhs by FY01. On the other hand Pepsi Co's distribution network had 6 lakh outlets across the country during FY00 which it is planning to increase to 7.5 Lakh by FY01.
Types Soft drinks are available in glass bottles, aluminum cans and PET
bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into frui fruitt drin drinks ks and and soft soft drink rinks. s. Soft Soft drin drinks ks can can be furt furthe herr divi divide ded d into into carb carbon onat ated ed and and nonnon-ca carb rbon onat ated ed drin drinks ks.. Cola Cola,, lemo lemon n and and oran orange gess are are carbonated drinks while mango drinks come under non carbonated category.
The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for f or nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango.
The Soft Drinks in India industry profile is an essential resource for toplevel data and analysis covering the soft drinks industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Evolution of Soft Drink in India:
Euro monitor International's Soft Drinks in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new pro produ duct ct
deve develo lopm pmen ents ts,,
pack packag agin ing g
inno innova vati tion ons, s,
econ econom omic ic/l /lif ifes esty tyle le
influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Soft drinks experienced another good year in 2006. The positive growth in soft soft drin drinks ks in Indi Indiaa was was prima primari rily ly driv driven en by the the incr increa ease sed d dema demand nd for for fruit/vegetable juice and bottled water. water. With rising disposable incomes and a preference for healthy and natural products, fruit/vegetable juice was in great demand in 2006. Bottled water also continued its fast growth, with demand stemming from the rising populations in cities and the crumbling public infrastructure for tap water. water.
India's soft drinks market will continue to grow apace in 2003, overcoming the obstacles presented by the difficulty in marketing to such a large and
diverse population and the relatively high cost of packaging as a proportion of selling price. Much of this continued growth is likely to come from bulk/HOD water with demand for carbonates and packaged water remaining strong but increasing a little more slowly.
Nagpur & Indian Market Scenario:
The soft soft drin drinks ks mark market et cons consis ists ts of bott bottle led d wate waterr, Market Market Definiti Definition: on: The carbonates, concentrates, functional drinks, juices and ready-to-drink (RTD) tea & coffee. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates. Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. consumption. Fountains Fountains also dispense dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango drinks come under non carbonated category. The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 6162% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavours available, namely: Orange, Cloudy Lime, Clear Lime and Mango.
The concerns about the safety of carbonates were renewed in the wake of the pesti pesticid cides es contro controver versy sy in August August 2006. 2006. Similar Similar concer concerns ns were were voiced voiced in 2003 2003.. The The alle allege ged d harmf harmful ul effe effect ctss of pest pestic icid idee resi residu dues es in carb carbon onat ates es affect affected ed the image image and consum consumpti ption on of carbon carbonate atess negati negativel vely y. Within ithin carbonates, consumers increasingly preferred non-cola carbonates to cola carbonates. The pesticides controversy resulted in an increasing number of consumers shifting towards perceived healthier beverages.
Indi Indian an cons consum umer erss were were slow slow to acce accept pt new new soft soft drin drink k opti option onss such such as functional drinks and RTD tea, although these beverages produced dynamic grow growth th rate ratess from from a low low base base in 2005 2005 and and 2006 2006.. On the the othe otherr hand hand,, carbonates, bottled water and fruit/vegetable juice have long been popular beverages in India. The relatively low consumer awareness of functional drinks and RTD tea stems mainly from the lack of promotional activity. Manu Manufac factu ture rers rs have have mark market eted ed and and posi positi tion oned ed these these prod produc ucts ts in larg largee metropolitan cities. Thus, the combination of high prices, restricted product availability and a lack of promotional activity led to the slow uptake of emerging soft drinks.
While soft drink producers in western Europe bemoaned yet another cold, wet summer in 2002, their counterparts in India were struggling to keep up with demand, with exceptionally hot weather there driving sales growth. A
new new repo report rt from from beve bevera rage ge indu indust stry ry anal analys ysts ts
Canadean
estima estimates tes that that
consumption in India leapt by 13 per cent as a result of the heat wave, and producers will clearly try to capitalise on this rapid advance in years to come.
Still drinks remain the largest single sector, according to Canadean, and while sales of packaged still drinks grew strongly, the sector as a whole was held back by almost flat consumption of unpackaged or loose alternatives. Helped by strong sales through roadside vendors, loose or unpackaged still drinks account for over 90 per cent of total still drinks consumption, the report shows.
Carbonates, on the other hand, gained considerable ground in 2002, with a 20 per cent increase in consumption helping fizzy drinks narrow the gap with their still counterparts. This performance is even more impressive given the fact that Indians do not tend to consume carbonates with meals and home consumption is low.
The major carbonate producers reverted back to offering 20cl refillable glass - a move that enabled affordable pricing to be implemented and one that resulted in sales of the pack size more than doubling. This has also helped
the major major brands brands compet competee more more effec effectiv tively ely with with their their tradit tradition ionall ally y less less expensive local rivals.
PET is the fastest-growing type of packaging, its use increasing by some 36 per cent in 2002 alone. PET's share of total soft drinks packaging also increased from 20 per cent to 24 per cent with further inroads expected in 2003.
Imported brands in general are becoming more readily available on store shelves offering consumers greater choice. There is also considerable scope for the introduction of new flavours in response to ethnic preferences. In addition, the success of smaller pack sizes in the carbonates sector is likely to provide fresh impetus for low cost packaging particularly as the major producers look for ways of competing with lower priced local suppliers.
Weather permitting, the overall market is expected to continue growing in 2003, but with a predicted increase of around 8 per cent, this will be far less frenetic than in 2002.
Major Market Players:
Coca Cola: Coca-Cola India Pvt. Ltd maintains its leading position. Coca-
Cola India Pvt Ltd maintained its leading position in soft drinks in India, follow followed ed by PepsiC PepsiCo o India India Holdin Holdings gs Pvt Ltd in 2006. 2006. Whilst Whilst the retail retail volume shares of Coca-Cola India and PepsiCo India slipped in 2006, as a resul resultt of the the grow growin ing g heal health th conc concer erns ns cause caused d by the the afte afterma rmath th of the the pesticides controversy, both maintained a comfortable lead over the other manu manufa fact ctur urer ers. s. Parl Parlee Bisl Bisler erii Ltd Ltd has has stea steadi dily ly gain gained ed shar shares es from from the the carbonates giants over the review period, to emerge as the third ranked comp compan any y in 2006 2006.. The The batt battle legr grou ound nd for for beve bevera rage gess has has move moved d from from carbonates to bottled water and fruit/vegetable juice, with manufacturers turnin turning g their their attent attention ion toward towardss these these health healthier ier bevera beverages ges,, as consum consumer er interest continues to surge forward. A number of new players have entered fruit/vegetable juice and bottled water, water, vying for a slice of the growing pie.
Future soft drinks drinks growth growth to come from healthier healthier beverages. beverages. Soft drinks drinks is expected to grow at a healthy pace over the forecast period. Much of the demand demand for soft soft drinks drinks is expect expected ed to be for health healthier ier bevera beverages ges.. With consumer preferences shifting towards healthier options worldwide, India is
following suit. A growing consumer awareness about healthier soft drinks and the effects of the pesticides controversy mean that consumers are likely to opt for health healthier ier altern alternati atives ves over over the foreca forecast st perio period. d. Thus, Thus, sales sales of carb carbon onat ates es are are expe expect cted ed to stag stagna nate te over over the the fore foreca cast st peri period od whil whilee fruit/vegetable juice and bottled water are projected to experience robust grow growth th.. Func Functi tion onal al drin drinks ks and and RTD tea tea are are expe expect cted ed to repr reprod oduc ucee the the dynamic growth of 2005-2006, albeit from a low base.
Pepsi: Pepsi gained popularity following the introduction in 1934 of a 12-
ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to 5 cents, sales went through the roof. With twelve ounces a bottl bottlee instea instead d of the six ounces ounces Coca-C Coca-Cola ola sold, sold, Pepsi Pepsi turned turned the price price difference to its advantage with a slick radio advertising campaign, featuring the "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice Twice as much for a nickel, too / Pepsi-Cola is the drink for you,", encouraging pricewatching consumers to switch to Pepsi, while obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the twelve ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi Cola's profits doubled.
Pepsi Pepsi's 's succ succes esss unde underr Guth Guth came came whil whilee the the Loft Loft Cand Candy y busi busine ness ss was was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi succes success, s, the nearnear-ban bankru krupt pt Loft Loft Compan Company y sued sued Guth Guth for possession of the Pepsi Cola Company. Company. A long long legal battle then ensued, with Guth losing. Loft now owned Pepsi, and the two companies did a merger, then immediately spun the Loft Company off.
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public.
In 1996, 1996, PepsiC PepsiCo o launch launched ed the highly highly success successful ful Pepsi Pepsi Stuff Stuff market marketing ing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" Wonders" that "helped redefine promotion marketing."
Relevance of the Study:
We will come to know about the service & responsibility towards customers of soft drink retail sectors. Customers buying behaviour & retailers selling behaviour will be provide by this study. The study will help to analyse the customer’s exact needs & wants. The Soft Drinks in India industry profile is an essential resource for top-level data and analysis covering the soft drinks industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies like Pepsi & CocaCola.
Scope of the Study:
The report talks about the soft drink retail industry in our country, like indust industry ry perform performanc ance, e, future future prospe prospects cts,, growth growth opport opportuni unitie ties, s, etc. etc. The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move. This forecast is based on a correlation between past market growth
and present market growth. The report provides a keen insight of soft drink industry in India by analyzing various market segments and retail formats present in the industry. It helps clients to understand the various types’ pro produ duct ctss avai availa labl blee in soft soft drin drink k indu indust stry ry and and thei theirr futu future re scop scope. e. The The over overvi view ew on oppo opport rtun unit itie iess and and futu future re fore foreca cast st on the the soft soft drin drink k reta retail il industry helps the clients analyze the future course of direction and major growth areas of the industry. industry. The project contains an executive summary and data on value, volume and segmentation of market in India. It provides textua textuall analy analysis sis of the indust industrie riess prospe prospects, cts, compet competiti itive ve landsc landscape ape and leading companies with a two-year forecast of the soft drink industry. It is supported by the key macroeconomic and demographic data affecting the market by including the detail information on market size, measured by both value and volume of market shares which are covered by manufacturer and/or brand.
Chapter-2
Research Methodology
Research Process:
Rese Resear arch ch make makess prog progres resss poss possib ible le.. Rese Resear arch ch is the the syst systema emati ticc desi design gn,, collectio collection, n, analysis and reporting reporting of data. Research Research comprises comprises of defining defining and redefining redefining problems, problems, formulating formulating hypothesis hypothesis,, collectin collecting, g, organizi organizing, ng, evaluating data, making deduction and reaching to conclusion whether they fit into the formulatio formulation n of hypothesis. hypothesis. Marketing Marketing research research is used to know the wants of the customer and also to fulfill the needs of the customer. Above all is the process of research, discussed briefly in the following mentioned steps: PROBLEM FORMULATION
RESEARCH METHOD
RESEARCH DESIGN
SELECT DATA COLLECTION TECHNIQUE
SAMPLING DESIGN
DATA COLLECTION
DATA ANALYSIS AND INTERPRETATION
RESEARCH REPORT
Problem Formulation:
We have done this research on the basis on soft drink industry in Nagpu Nagpurr market market.. The inform informati ation on has been been collec collected ted from from both both primary sources and secondary sources. Primary sources like the individuals (students, businessmen, retail outlets & shop kiosk). And secondary sources like govt & trade report, company records, sales force reports. According to Indian market scenario Coca-Cola is the leading company and Pepsi is at second position. We have collected data in a same ratio from each segment mention above so that research has carried right information.
Research Method:
It is the most most releva relevant nt requir requireme ement nt for any market market resear researche cherr. Resear Research ch Methodology is totally based on problem of research what we have already have have define defined. d. Resear Research ch Method Methodolo ology gy always always depend dependss on the follow following ing points:
A) The increasing increasing complexity complexity of the Business Environment
B)
•
Technological changes.
•
Research & Development.
•
Product changes.
•
IT changes.
Increase complexity of decision maker.
Research Design:
It is a model, indicates a plan of action to be carried out in connection connection of this research. research. It provides provides only the guideline guideline to the researcher researcher to move forward. forward. I have developed developed the research research design on the basis of data which have been collected. Research design is the conce conceptu ptual al struct structure ure within within which which resear research ch is conduc conducted ted;; it consti constitut tutes es the blue blue print print for the collec collectio tion, n, measur measureme ement nt and anal analys ysis is of data data.. As such such the the desi design gn incl includ udes es an outl outlin inee of
researcher work from the writing of hypothesis and the operational implementation to the final analysis of data.
Data Collection Techniques:
a) Primary source: Data has been mainly collected form primary sources. The method was combination of direct personal interview backed by questionnaires method i.e. a questionnaire being drafted and data being collected by meeting soft drink retailers directly. b) Secondary source: Data have obtained regarding the information relates
to soft soft drin drink k indu indust stry ry profi profile le i.e. i.e. indu indust stry ry grow growth th,, prese present nt stat status us of industrial background, govt & trade report, company records, sales
force reports etc.
Formulation of Hypothesis
Consumer preference of soft drink industry in India is growing day by day & as well as in Nagpur also. On the basis of my work I have assumed that in Nagpur, Coca Cola is the most preferable brand in soft drink industry and second preferable brand is Pepsi.
Data Analysis & Interpretation: Interpretation:
Both quantitative and qualitative methods of data analysis have been used. The percentage of respondent in each category for each attribute has been taken to obtain meaningful information from data. Interpreta Interpretation tion means drawing drawing interferenc interferencee from the collected collected facts after analytical study. Here, ‘Percentage (%) technique’ has been used to interpret the data.
Sampling Design:
Sampling Universe
The sampling universe is Nagpur City.
Sampling Unit
An individual situated in the universe.
Sample Definition
Students, Businessmen, Service Retail outlets and Shop kiosk etc.
Sample Size
Sample size taken for consumer is 100.
System Sampling
The sampling method followed f ollowed in non-probability sampling. Judgement Sample
Selection of individual who are good prospects for accurate information.
Sampling Tool
Questionnaire for consumer. consumer.
Chapter-3
Data Analysis
Table 1:
Showing classification of the Respondents on the basis of their Occupation:
Occupation
No. of Respondents (%) 36 17 22 10 15
Students Retail shop Shop kiosk Self employed Working employees
5 0 5 0 15 0
17
d k 2: e e s o e y o h i e o s l k o l i p p p Showing a o m t h e e classif S f R e l classifica icatio tion n of n S e i k preference r the Respondent Respondentss on the basis of their their Brand: o preference of Brand: Table
Brand Name
Pepsi Coca Cola
No. of Respondents (%) 45 54
Others
1
45
1
Table 3:
Showin Showing g classi classific ficati ation on of the Respon Responden dents ts on the basis basis of their their factor factorss before purchasing Soft Drink:
Factors influencing Purchase Brand Image Taste
No. of Respondents (%) 30 15
Product Range Availability
37 18
18%
37%
age Produ Product ct Range Range
30%
15%
as Avail Availabil ability
Table 4:
Showing classification of the Respondents on the basis of factors to create Brand Image:
Factors to create Brand Image News Papers Magazines T.V Celebrity promotion
No. of Respondents (%) 23 17 35 25
Celebrity promotion
2 5
3 5
T.V 1 7
Magazines News papers
2 3
0
10
20
30
40
Table 5:
Showing classification of the Respondents on the basis of their suitable consumable time of Soft Drink:
25%
Soft drink consumable time Frequently having foods Partying
10%
No. of Respondents (%) 65 10 25
65%
Table 6:
Show Showin ing g clas classi sifi fica cati tion on of the the Resp Respon onde dent ntss on the the basis basis of how how thei their r Purchase Decision differs:
How differ Purchase Decisio sion Occasions and festivals Some new product is in Availability of product Current market trend
No. of Respondents (%) 23 18 22 37
37 23
18
22
Occasions Some new Availability and product is of product
Current marke
Table 7:
Showing classification of the Respondents on the basis of their Taste of Flavors:
Flavors
No. of Respondents (%) 69 31
Regular flavours Special flavours
pecial lavors
31
egular lavors 0
69
20
40
60
80
Table 8:
Showing classification of the Respondents on the basis of their Quality of the Product:
Product Quality Excellent Very good Good Average
43 22
No. of Respondents (%) 22 43 29 6
29 6
Very good
Go
Table 9:
Show Showin ing g class classif ific icat atio ion n of the the Resp Respon onde dent ntss on the the basi basiss of Chan Change gess of following companies’ product:
Companies name
Pepsi Coca Cola
No. of Respondents (%) 57 43
43% 57%
Chapter-4
Recommendation & Suggestion:
From the analysis of the data and information gathered in the market Survey conducted through questionnaire and personal interview it was found that in the soft drink segment, consumer preference of Coca Cola is better than Pepsi just because of Coca Cola’s wide product range & availability of the produ product ct in Nagpur Nagpur market market.. Accord According ing to the distri distribut butor’ or’ss point point of view view, margin of Coca Cola is higher than Pepsi as well as applicable for retailers also. According to me, if Pepsi want to increase their consumer preference they should provide better service to retailers as well as consumers in terms of availability of product in market & wider product range than now. now. Consumer preference of Coca Cola is better because they owned some brand which has very good brand image in India.
Quality & taste of Coca Cola’s product got better response from respondents as compare to Pepsi.
Chapter-4
Conclusion:
Thus it can be concluded that soft drink industry in India is growing day by day. According to the my research I have observed that consumer preference as well as market share of Coca Cola is higher than Pepsi in Nagpur market. This thing also applicable for all over the Indian market also. My hypothesis was was base based d on the the cons consum umer er prefe prefere renc ncee of Peps Pepsii & Coca Coca Cola Cola.. I have have assumed that in Nagpur, Coca Cola is the most preferable brand in soft drink industry and second preferable brand is Pepsi. After gathering all the facts & figures I am concluding that consumers preference of Coca Cola is better than Pepsi.
Bibliography:
BOOKS
1.
Kothari C.R. – Research Methodology Methods & Techniques, Techniques, Delhi.
2.
Kotler Philip & Keller Kevin Lane – Marketing Management, 12 th edition, Prentice Hall of India Private Limited, New Delhi.
MAGAZINES 1. Busi Busine ness ss World orld 2. Indi Indiaa Tod Today ay 3. Spo Sports rts Star Starss
WEBSITES
1. www.google.com 2. www.askjeeves.com 3. www.pepsico.in 4. www.cocacola.co.in 5. www.nagpurkhoj.com
