COMPARA COMP ARATIVE TIVE ANAL ANALYSIS YSIS BETWEE BETWEEN N HINDUST HI NDUSTAN AN TIMES AND TIMES OF INDIA When Indians get out of the bed, the rst thing they want to do is nd out what’s happening around the world. Hindustan Times and the Times of Ind India ia have been huge contr contribut ibutors ors in ful fu lll llin ing g thi his s ne need ed for thr hron ongs gs of pe peo ople le.. Bot oth h of the hese se newspapers are published in nglish. Hindustan Times has its roots from the time of the Indian independence movement. Times of Indi India a !T"I !T"I## has bee been n able to attai attain n the posi position tion of covering most of the world in terms of its distribution. The $ahu %ain family, the owner of the Bennett, &oleman ' &o. (td, manages and the owns the T"I . History Hindust ustan an Ti! Ti!s s wa In )*+, Hind was s or orig igin inat ated ed by it its s fo foun unde derr father, -aster $under $ingh (yallpuri of the l/ali -ovement, but at a later date was transferred to $. &hanchal $ingh and Tesil T esildar dar.. The orig originat inating ing year of Ti!s o" India was )010 when it was init in itia iall lly y /n /now own n as th the e Bom omba bay y Tim imes es an and d the %o %our urna nall of &ommerce. In the early stages, distribution was established as biwee/ly. The newspapers distribution area is huge starting from fr om as fa farr aw away ay as u urrop ope e to th the e In Indi dia an su subc bco ont ntin inen entt. "rig "r igiina nall lly y it was own wne ed by the Bri rittis ish h an and d pos ostt In Ind dia ian n independence was passed on to the 2almiyas, an industrial Indian family. Editions
The edi edition tion of Times of Indi India a has been made poss possibl ible e so that it can reach the doorstep of patrons living in any city with distributors. Its distribution covers cities li/e Bangalore, 3oa, 3u w ah ati , (uc/now, 4ol/ata, Indore, 4anpur, 2e l hi , hmeda hm edabad bad,, %ai %aipur pur,, &ha &handi ndigar garh, h, Hy Hyder derab abad, ad, &he &henna nnaii and many more. The edit editions ions of the Hindu Hindustan stan Times are most mostly ly cove covered red by the HT -umbai dition and the HT 2elhi dition. The editions
have their own supplements li/e the HT -umbai edition carries the HT &af5 and the HT 2elhi carries the HT &ity.
Tr!nds
$ince Times of India has been successful in delivering most of the news instantly with a particular format li/e sections divided into particular sub headings as well the easily familiar nglish language that ma/es it a readable for most people, it has gained massive popularity. It has set its own trend among youngsters with the supplement 2elhi Times. Hindustan Times has been able to satisfy people’s interest as it has a format that many people are fond of and or are accustomed to. The HT city supplement has achieved success via its presentation in an e6traordinary format. Suary
7ewspapers have been part of many Indians’ daily lives and hence8 Times of India has gained a lot of mar/et share amongst youngsters. Hindustan Times has evolved to the tastes of Indians since it has been out of the hands of the British &ommunity. $upplements have set their own trends. HT city and 2elhi Times have been successful in satisfying the masses.
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Both Hindustan Times and The Times of India are the famous newspaper in our country and available in every part of the country. Hindustan times is available in both Hindi and nglish language whereas The Times of India comes with nglish language only. The Times of India is better than Hindustan times. 9eally both newspapers are very popular in our country. They are read by
many people in our country. But the Times of India is the best of all newspapers. we can see the following list for it.: !)# asy (anguage: ;eople nd its language very easy. They can understand it easily. It e6presses the views of the reporter clearly. !+# International 7ews: There are news related to international matters. It depicts a clear picture of the world. It has all type of news concerned to this world.
!1# 7ational 7ews: This is the newspaper which has many national news along with international language. ;eople nd all /ind of news. !# ll /inds of news: In this newspaper people nd all /ind of news. There is material for all age group people. &hildren also nd material according to their choice. !<# ;opularity: This newspaper is very popular in our country. It is read by all people. They are sold in great =uantity in our country. !># Which newspaper is sold mostly: The times of India is sold in great =uantity in our country. There are many people that read it. It is sold almost all part of our country. . !?# Which newspaper earns more income: The Times of India has great earning compared to other newspapers. ;eople read it and buy it so it has gained popularity very fast in its earning eld.
To# $% r!asons &'y T'! Hindu is (!tt!r t'an T'! Ti!s o" India
newspaper committed to rich @ournalistic practices is surely the most important contributor to the strength of media A the fourth pillar of democracy. 7ot only does it bring out in the open the happenings in dierent parts of the nation but also ma/es way for the improvement of the e6isting situation of the country. $urely, The Hindu could be categoriCed as one of the newspapers that are performing their duty to the best of their potential for many decades now. 2espite lac/ing in readership numbers to The Times of India, the &hennaiDbased newspaper has earned a sincere place in hearts of millions of Indians over time due to its high standard and news reporting ethics.
). -ar/eters don’t decide content: The Times of India is one of the top ve leading dailies in any language around the world and sole credit can be attributed to its mar/eters who decide on the content of news published on paper. However, The Hindu also rules numerous hearts in the country, but it re@ects the proposal of colluding with the mar/eting agents of the company to produce news with sight on incoming moolah .
+. Trustworthy: The Hindu carries a reputation of a newspaper that is trustworthy in its news articles and could be used as a reference point for further discussion without a doubt hanging anywhere. The information and statistical details are well researched .
1. Independent functioning:
There are very few newspapers in the country that function with as much independence as The Hindu. 2espite being a family run business, the identity and independent nature of wor/ing style has been unaected for decades at a stretch. Enli/e the %ain family that owns The Times of India, The Hindu is considered to be more of an organiCation that believes in inclusive approach .
. Fouth centric: The Hindu is regarded as the best newspaper in the country for encouraging youth to ta/e part in the country’s decision ma/ing process. The articles published in the newspapers are way better than those of The Times of India when it comes at raising youth related issues that aect nation. <. ditorials are balanced in approach: Gery rarely would you come across an article on the editorial page in The Hindu that smells of predisposition and favoritism. lmost all the articles are well researched and written from a neutral approach. In short, the editorials are fairly balanced and don’t propagate ideology of any political party .
>. 7ews doesn’t mean glamour: While The Times of India indulges in Bollywood gossips to earn more readers, The Hindu doesn’t value mas=uerading Bollywood trivia in form of mainstream news. The Hindu wor/s on raised standards of @ournalism and therefore e6hibits lot more prudence and maturity in the content published. ?. Galue to the thoughts of readers: The Hindu publishes (etters to the ditor’ on its editorial section on a regular basis and chooses all sorts of comments
from the followers, no matter how critical they maybe. Enli/e The Times of India, and any other newspaper for that matter, most of the comments are critical in nature and yet The Hindu publishes them. This shows the professionalism in the hierarchy of the establishment. 0. Investigative approach: ma@ority of the newspaper readers in the country who have followed both the papers closely have found that the articles in The Hindu are more e6pressive and based on investigative @ournalism than those in The Times of India. The niche view goes with The Hindu for the sole reason that there is far more than mere written words in it. *. %ournalism is no business: news article in any form of print media should be nonD biased and irrespective of the public sentiments, as per the @ournalistic practices followed around the world. However, not only are newspapers li/e The Times of India biased to a large e6tent, they also sell their editorial spaces to useless advertisements for some easy buc/s.
Ho& TOI &o)! u# T'! Hindu Times of India !T"I# advert that has been running for the last three months in various regional television channels down south, starts with a montage of boring scenes A someone inaugurating a building, an election rally, a lea/ing water pipe,
rows of men, e6ercising, school children with a rolling shield and so on. In the bac/ground, a monotonous voice sings a lullaby. ach of these scenes ends with a reader sleeping in various positions A standing, sitting, lying down, leaning over. $uddenly, these nine words ash on the screen A $tuc/ with the news that puts you to sleepJ’ A and the tempo of the music changes. It’s now energetic and cheerful. stac/ of newspapers falls down with a thud and a printing press is in full blast in the bac/ground. The ad ends with these words: Wa/e up to the Times of India’. The viewers are left with no doubt what soporic scenes allude to A The Hindu, ToI’s main rival in the city. (oo/ing at what’s ta/ing place at The Hindu these days, it’s tempting to say Whether the &hennai readers wo/e up to Times or not, The Hindu certainly did’. fter all, that’s what any competition is supposed to do. $ha/e the incumbent out of slumber and force it to change. There has been a lot of changes in The Hindu of late. arlier this month, on )0th, 7 9am, stepped down as editorDinDchief of The Hindu, Business (ine, Krontline, and $portstar, and gave the charge of these publications to $iddharth Garadara@an, 2. $ampath/umar, 9. Gi@ayasan/ar, and 7irmal $he/har, all senior editors in 4asturi ' $ons. LThese changes on the editorial side are signicant, indeed milestones in our progress as a newspaperDpublishing company,M 9am wrote to his colleagues on the day he stepped down. They are La vital part of the process of professionaliCation and contemporiCation under way in all the company’s operations. I am clear that this is the only way to face the future A the opportunities as well as the challenges.M (ast month, on +*th 2ecember, 9am gave a farewell speech to Hindu sta. He said he would continue to be available in the oNce in his capacity as a wholetime director and that anyone can feel free to drop into his oNce. However, he wouldn’t discuss editorial issues. $iddharth is fully in charge. "n the business side, run nant, who has wor/ed in Bennet &oleman, the publishers of Times of India, conomic Times etc, before going on to ETG and later starting his own consulting rm, is to @oin the company as &" early ne6t month. It never had a &" before. Till a couple of years bac/, 7 -urali, younger
brother of 9am was in charge in his capacity of -2, and more recently it was 4 Bala@i, a cousin. I spo/e to a few @ournalists at The Hindu, and they said they have started feeling the impact. $ometime bac/ when the 2elhi edition of The Hindu carried a front page ad featuring a businessman A turned politician swearing his allegiance to $onia 3andhi, in a rather indigned way, $iddharth Garadhara@an posted a message on his faceboo/ wall : LTo all those who messaged me about the atrocious front page ad in The Hindu’s 2elhi edition on %an ), my view as ditor is that this sort of crass commercialisation compromises the image and reputation of my newspaper. We are putting in place a policy to ensure the front page is not used for this sort of an ad again.M LI am not too sure if 9am would have responded this wayM, a @ournalist said. They e6pect more changes. LKrom the meetings we have had so far, I get a feeling that there will more photos, sharper content8 and denitely fewer events coverage that Hindu is /ind of /nown forM, another @ournalist told me. nd news of local interest will get more prominence. "n Tuesday Hindu’s &hennai edition carried a news of a murder as second lead. That space almost always went to news of national and international importance. Hindu was also /nown to be a very lenient employer. %ournalists there love to rant about colleagues who have spent wee/s doing ne6t to nothing8 even mista/es are easily for given, or punished A at worst A with a transfer. That will change too. L7o one really said that in as many words, but that seems to be the message.M Conclusion: •
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T"I has placed more emphasis on an industry li/e setup and has branched out into various other elds in the news and entertainment industry Hindu 3roup which has been a tightly owned family business with its entire focus on the newspaper This dierence can be seen in the emphasis placed by the T"I on the entertainment business and the infotainment and tabloid style news prevalent in it today as compared to The Hindu which has in general stuc/ to the Ohard newsM.
We can also see the eect of the siCe of Bennet, Coleman and Co. in the ads in T"I promoting its own brands !9adio -irchi, Times 7ow etc.# using the newspaper medium Co#arison on t'! (asis o" t'! nu(!r o" Pa*! + arti,-!s.
T"I has a signicantly higher proportion of articles related to celebrities and tabloid style @ournalism as compared to the Hindu on the same dates !>th to )Pth 7ovember, +PP># It should be noted that the result provided in the table below does not include the daily supplement !4anpur Times# which is essentially a tabloid style paper dedicated to gossip and celebrity photos. N!&s#a #!r
Tota#a*!s
no/
o" Arti,-!s d!di,at!d to Pa*! +
Times of )> India
0 to ))
The Hindu
+ to 1
+
!apart from the 4anpur TimesQ#
supplement
Co#arison on t'! (asis o" t'! s#a,! *i0!n to t'! Ad0!rtis!!nts. •
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The larger space given to advertisements in reect the consumerist nature of our society increased emphasis on colourful eye catching designed to capture the readers attention newspaper.
general and the products in the
The newspaper also benets from the increased revenue this space generates everyday. It also reduces the necessity to come up with e6tra columns of hard news for the paper.
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T"I here also surpasses the Hindu based on the ratio of adDspace to the total no of pages.
N!&s#a #!r
Tota#a*!s
no/
o" A0!ra*! Ad0!rtis!!nt S#a,!
Times of )> India
1 to pages
The Hindu
to < pages
+
