Tw o - d a y c o n n e c t e d f o r u m p l u s w o r k s h o p
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3 - 5 M a rc h 2 0 1 0 , M e rc u re H o t e l M e l b o u r n e
a free PDF copy of ‘Social Media 2.0: The Business Case and Beyond’ by Ross Monaghan, featuring Government 2.0 information and case studies.
Pursuing Innovative Community Engagement for the Public Sector
For an executive summary visit:
http://tinyurl.com/smbusinesscase
AUD $1895 + GST
(Saving $800, if you register before
5 Feb 2010)
Hear from speakers representing: IAP2 Australasia
Advancing public participation and awareness by diversifying opportunities for engagement
Australian Broadcasting Corporation (ABC) Victorian Bushfire Reconstruction and Recovery Authority City of Melbourne Collingwood Public Housing Estate, Neighborhood Renewal Project
Post-forum workshop Friday, 5 March 2010
City of Canada Bay Institute for Social Research, Swinburne University
Workshop: A ‘Brain Stampede’ towards improved sustainability through community engagement
Citipower and Powercor Martin Butcher Consulting
Facilitated by: Tom Haynes, Innovator and Futurist, Create Innovation
Department of Planning and Community Development Department of Defence (Navy) Murray Darling Basin Authority Twyford Consulting
Supported by:
South East Water
Official Media Partners:
City of Boroondara Operacy
*This is a highly interactive event so please be prepared to raise any community engagement questions you want answered.
Headspace
Join LinkedIn Public Sector Australia http://tinyurl.com/PSLinkedin
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This connected forum proudly supports: Swags for Homeless provides Backpack Beds to street sleeping homeless. Backpack Beds improve health / warmth / dignity of homeless. www.swags.org.au
w w w. ar kgr oupaust ralia.co m .a u
Pursuing Innovative Community Engagement for the Public Sector Advancing public participation and awareness by diversifying opportunities for engagement The field of community engagement is experiencing rapid movement and change, particularly within the public sector. Increased use of social media to reach the community, recognition of the need to incorporate community members in the process and risk management are all important considerations in the development of any community engagement initiative. One of the biggest challenges facing practitioners today is positioning themselves as effective mediums between the public sector organisations they represent and the communities they serve. Cultivating these relationships successfully often hinges on knowing the needs and requirements of both parties, cutting through the spin and tailoring the message and the medium to each individual situation.
This two-day connected forum will aid this process by highlighting the new opportunities and challenges facing those looking at community engagement, public participation and social inclusion within all three tiers of government. You will learn how to: Craft projects that meet the needs of a diverse range of constituents, both internally and externally Encourage your community to take a greater role in the services provided by government Harness the potential of new tools for engagement, particularly social media Look at community projects from a different angle to derive maximum benefit for all parties Plan for the future and increase public confidence and organisational buy in through improved techniques
Who should attend? Directors, Managers and other Professionals responsible for:
Community Engagement Stakeholder Engagement Community Building Community Strengthening Community Development
Community Support Public Participation Social Inclusion Corporate Communication Communication
Post forum workshop: F r i d a y, 5 t h M a r c h 2 0 1 0 Workshop: A ‘Brain Stampede’ towards improved sustainability through community engagement Registration: 1.30 pm Workshop starts: 2.00 pm Workshop ends: 5.00 pm Facilitated by: Tom Haynes, Innovator and Futurist, Create Innovation About the workshop: This highly interactive workshop provides an opportunity to understand the essence of collaborative community, stakeholder and supply chain engagement. It then takes this understanding and applies it into a dynamic action forum for a hands-on experience; which will allow you to: Understand the key elements of the business case for community sustainability Establish the basis of shared social, environmental and financial benefits Review processes for stakeholder engagement, collaboration and cultural change Explore potential applications from social and community development to infrastructure and built environment projects This training is based on leading asset management principles implemented successfully in local governments around Australia and includes practical exercises. About your workshop leader: Tom Haynes is a strategic innovator with an extensive research and development focus, and experience in the community development and built environment industry. Tom is a specialist in the ‘business case for sustainability’, and has presented nationally and internationally. He is currently leading a national program for supporting leadership in sustainable community development projects with the University of Melbourne, Bond University and Deakin University; the Urban Development Institute of Australia, and the Royal Australian Institute of Architects.
Public Relations Public Affairs Media Relations Policy Development
DAY ONE – Wednesday, 3 March 2010 8.45
Registration and refreshments
9.15 Chairperson’s opening remarks Alan Kennedy, Director, Operacy
DAY TWO – Thursday, 4 March 2010 8.50
Chairperson’s opening remarks 9.00 Alan Kennedy, Director, Operacy
Issues management and assessment
Laying the groundwork to grow innovative projects 9.15 Recognising the benefits of effective community engagement Interact with other delegates and put forward your opinions about what constitutes effective community engagement. This appreciative narrative session will provide an opportunity for all delegates to share their observations and experiences, focusing upon: Examples of where community engagement has contributed to greatly improving decision-making, policies or outcomes The key elements or ingredients that enable excellent practice Facilitated by: Max Hardy, Senior Consultant, Twyford Consulting
Improving engagement channels and approaches 10.15 Using internal engagement to trial new approaches Recognising the value of internal engagement Gaining honest feedback from within the organisation Harnessing collective knowledge to identify new approaches Kathryn Franklin, Manager Environmental Affairs and Sustainability Reporting, Citipower and Powercor 11.00 Morning refreshments and networking
Registration and refreshments
9.15 Basing contentious issues engagement within a risk management framework Viewing situations through a risk management lens Using a risk management approach to identify negative issues early Generating solutions and counterpoints Deb Symons, Community Engagement; Victorian Bushfire Reconstruction and Recovery Authority 10.00 Community engagement planning The most successful way to manage community engagement issues is to have a plan in place that prepares your team and your organisation for any problems that might occur, while also looking at potential opportunities. This highly interactive session will look at ways to: Enable effective engagement by taking a planned approach Link project parameters to engagement processes Reflect and learn before making the mistakes Facilitated by: Martin Butcher, Martin Butcher Consulting 10.45 Morning refreshments and networking
11.30 A new model for public relations practice in government In June 2008 the City of Boroondara changed its public relations department into a communications and engagement directorate. This session will explore: Why a new direction was sought and how it was implemented What is the community outcome? What has worked and what hasn’t The next few years Deb Ganderton, Executive Manager Communications & Engagement, City of Boroondara
11.15 Negating the fallout from outraged communities Using risk management to reduce the likelihood of hostile situations and community outrage People reading at the coalface and dealing with negative feedback Preparing decision makers not to panic when community angst appears Responding to the aftermath of a hostile situation, rescuing the process and rebuilding trust Kylie Watson, Director, Engagement, Secretariat and Communications, Murray Darling Basin Authority
12.15 Increasing public participation in government initiatives Identifying programs that improve insight into government functionality and decision making processes Developing citizen councils and parliaments to put respondents in a decision making role Improving opportunities for self-advocacy Denise Meredyth, Deputy Director, Institute for Social Research, Swinburne University
12.00 The Navy Community Engagement Program: an overview Knowing your audience: recognising the cultural differences, skill sets & challenges of different community groups Working in conjunction with other government departments and community service providers Examples of recent Navy projects involving remote indigenous communities, schools and local enterprises Commander Henry Finnis, Director, Navy Community Engagement, Department of Defence (Navy)
1.00
Networking lunch
2.00 Re-building communities and planning new ones Engaging to plan and design sustainable communities for the future Engaging to empower, hear the voices and local solutions from communities Engaging to mobilise cross sector resources and investment for communities Damian Ferrie, Executive Director, Community Programs, Department of Planning and Community Development 2.45 Citizen action: increasing resident pride and civic participation Hear from the residents of the Collingwood Public Housing Estate themselves, who will describe how the Neighborhood Renewal project has improved their ability to participate in community determination through initiatives such as residents panels, a community information centre and the community contact service community enterprise. Collingwood Neighbourhood Advisory Team, Collingwood Public Housing Estate Neighborhood Renewal Project 3.30
Afternoon refreshments and networking
4.00 Taking an integrated approach to community engagement Applying an integrated approach to grass roots program development Linking an integrated approach to community development and engagement The integrated approach and asset based community development: bringing the community on board Lisa Wilson Whatley, Community Project Officer, City of Canada Bay Winner of Local Government Award for Innovation in Community Engagement 4.45
Chairperson’s closing remarks and end of day one
12.45 Networking lunch 1.45 Taking a proactive approach in measuring the performance of community engagement Developing a performance measurement framework Making performance and evaluation a priority throughout the business delivery process Enabling organisational change to support community engagement Aiming for excellence and continuous improvement Vivian Garde, Manager Community and Stakeholder Engagement, South East Water; Victorian Coordinator, IAP2 Australasia; Barbara Ferry-Smith, Manager Stakeholder and Community Engagement, Utility Services, South East Water
Examining new approaches and future possibilities 2.30 Building a local government framework: make it strong Anchor it: to core business Flex it: so it gives when pushed Reinforce it: so that it lasts the distance Desley Renton, Manager, Community Engagement, City of Melbourne 3.15
Afternoon refreshments and networking
3.45
Interactive social media session: Using social media to craft a community relations strategy Improve your knowledge of social media in this session designed to highlight the role social media can play community engagement strategy. Fad and fiction: removing the hype around social media to discover the benefits Facebook, Twitter, MySpace, YouTube: which is the best fit? Working around the firewall or breaking it down altogether! Facilitated by: Karalee Evans, Communication and Partnerships Manager, Headspace 4.30 Targeting youth engagement through social media: a success story Engaging young people in an environment where they are most comfortable Providing a platform to share stories and build relationships Translating online success to real world interaction Bryce Ives, Executive Director, Regional and Rural Youth Initiatives, Australian Broadcasting Corporation
5.15
Chairperson’s closing remarks and end of connected forum
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Can’t make the event? Connected Forum CD is available! If you can’t take full advantage of this event, the event CD gives you a useful record of the presentations made at the event for your reference. The CD is made available after the event at $595 plus GST. For more information contact Aimee Rootes Phone: 1300 550 662 Email:
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