Definition of “Commercializ “Commercialization” ation” The process by which a new product or service is introduced into the general market. Commercialization is broken into phases, from the initial introduction of the product through its mass production and adoption. It takes into account the production, distribution, marketing, sales and customer support required to achieve commercial success. As a strategy, commercialization commercialization requires that a business develop a marketing plan, determine how the product will be supplied to the market and anticipate barriers to success.
What is Commercialization of Sports? The commercialization of sports is that aspect of the sports enterprise that involves the sale, display, or use of sport or some aspect of sport so as to produce income, in course to make the sport better, with more worldclass facilities. !hen India won the first world cup of cricket in "#$% then the prize money was "&.% lacks but bu t in '("" the prize money was "%.$ cores because the sponsored form all around the world contribute for the cricket world cup. This sum of money indicates that the cricket has progressed lot in field of commercialization. The all credit goes to the spectators that love cricket more than thoughts.
Purpose: IPL is one of the biggest cricket tournaments of the orl!" #here is a lot happening behin! the scenes" #he mone$% fame% fans& all make IPL larger than life" So% hat makes IPL such a 'uge (ran!? What are the in)estments behin! it? 'o teams make a profit? 'o !o the bran!s associate! ith them gains? #hese economics behin! the IPL make me think * fascinate about it" #his is the reason h$ I took this pro+ect"
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In!ia In! ian n Premie Prem ierr League Leag ue ,IP IPL L-: .n Int Intro!u ro!uct ction ion:: The In!ian Premier League )IPL* is a Twenty'( cricket championship league in India. It was initiated by +alit odi and the -oard of Control for Cricket in India )-CCI*, after an altercation between the -CCI and the Indian Cricket +eague. The league is headquartered in umbai, aharashtra, and is currently supervised by -CCI ice/resident 0an1ib -iswal, who serves as the league2s chairman and Commissioner. It is contested by nine teams as of '("%, consisting of players from around the cricketing world. The /remier +eague is generally considered to be the highestprofile showcase in the world for Twenty'( Twenty'( )T'(* cricket, the shortest form of professional cricket with 1ust '( over2s per innings, but the I/+ is perhaps as well known for its commercial success as for the cricket played 3 during the si4th I/+ season, in '("%, its brand value was estimated to be around 567'.## billion. +ive rights to the event are syndicated s yndicated around the globe, and in '("(, the I/+ became the first sporting event to be b e broadcast live on o n 8ouT 8ouTube. ube. In '("' the naming rights for the series was awarded to /epsi. Two eligible bids were received, with /epsi winning over Airtel with a bid of %#9$ million. :owever, the league has been the sub1ect of several controversies where allegations of cricket betting, money laundering and spot fi4ing were witnessed. The income of -CCI over a period of ;"( year is in 56 billion dollars. /reviously, The about television right was purchased by 6ony
group paid 567;( million to the title sponsorship of the tournament for % years from '(($ to '("(. The company likes :ero :onda deal in 7''.; million, /epsiCo deal in 7"'.(" billion, billion, ?ingfisher deal in 7'9.; million. The I/+ negotiated a contract with the Canadian company +ive Current edia Inc. to run and operate its portals and the minimum guarantee has been negotiated at 56 7;( million over the ne4t "( years. years. The offic official ial website website of the tournam tournament ent is www.i www.iplt plt'(. '(.com. com. =CI ob obile ile 6tudio 6tudioss )A division of =ot Com Infoway +imited*, in con1unction with 6igma entures of 6ingapore, have 1ointly acquired the rights to be the e4clusive mobile application partner and an d rights holder for the Indian /remier +eague cricket matches worldwide for the ne4t $ years.
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'istor$ of IPL:
The I/+ is a Twenty'( cricket tournament which was inaugurated in '(($. Twenty'( cricket was first introduced at a competitive level by the
Chennai 6uper ?ings, C6? )#"*
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=elhi =aredevils, == )$&*
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?ings BI /un1ab, ?BI/ )9*
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?olkata ?night 0iders, ??0 );."*
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umbai Indians, I )""".#*
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0a1asthan 0oyals, 00 )9*
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0oyal Challengers -angalore, 0C- )""".9*
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6unrisers :yderabad, 60: )";#*
The following three teams have played in the I/+ but due to financial constraints have ceased to e4ist •
?ochi Tuskers ?erala, ?T? )%%%*
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=eccan Chargers, =C )"(*
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/une !arriors India, /!I )%(*
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#he tournament has been on b$ fi)e !ifferent teams: •
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'(($ >inal Chennai 6uper ?ings vs. 0a1asthan 0oyalsD !inner /a+asthan /o$als '((# >inal =eccan Chargers vs. 0oyal Challengers -angaloreD !inner Deccan Chargers '("( >inal umbai Indians vs. Chennai 6uper ?ingsD !inner Chennai Super 0ings '("" >inal Chennai 6uper ?ings vs. 0oyal Challengers -angaloreD !inner Chennai Super 0ings '("' >inal Chennai 6uper ?ings vs. ?olkata ?night 0idersD !inner 0olkata 0night /i!ers '("% >inal umbai Indians vs. Chennai 6uper ?ings D !inner 1umbai In!ians
As evident from above, the Chennai 6uper ?ings are the most successful side in the history of the I/+, being winner twice and reaching the finals five times edging over their rivals umbai Indians who have won it once and are current I/+ Champion. 5ntil '("', the Indian /remier +eague was sponsored by =+> after they paid 7;( million for the five year sponsorship. /epsi will take over the contract for the '("% I/+ after paying close to & billion rupees for the ; year contract. In '(($, 6ony paid 7" billion for the broadcasting rights over a ten year period. The I/+ is watched across the world and in '("' made history by becoming the first sporting event to be broadcast live on 8ouTube.
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The Indian /remier +eague has had its controversies over the year, with +alit odi being suspended as chairman and Commissioner of the I/+ on ' April '("( for what were dee med Ealleged acts of independent misdemeanorsF. 0ecently the player ohnis ishra was suspended from the game after becoming embroiled in a match fi4ing scandal during the '("' tournament. #he tournament is the largest% best knon an! most prestigious #ent$23 tournament in cricket"
4ranchises:
The winning bidders for the eight franchises were announced on '& Ganuary '(($. !hile the total base price for auction was 567&(( million, the auction fetched 567'%.;# million. Hn '" arch '("(, teams from /une ?ochi were unveiled as the two new franchises for the fourth edition of the Indian /remier +eague. The base price was 7''; million. !hile /une was bought by 6ahara Adventure 6ports Jroup for 7%( million, the ?ochi franchise was bought by 0endezvous 6ports !orld +imited for 7%%%.% million. The process was to have been completed on arch but was postponed by two weeks after many bidders and the -CCI ob1ected to stiff financial clauses. The second franchise auction fetched total 7( % million. The rights to the :yderabad franchise were awarded to the 6un T Ketwork in Hctober '("'. 1o!e of selection b$ each #eams * #ournament rules:
There are five ways that a franchise can acquire a player In the annual auction, signing domestic players, signing uncapped players, through trading, and signing replacements. In the trading window, the player can only be traded with his consent. The franchise will have to pay the difference between the old contract price and the new contract price. If the new contract is worth more than the older one, then the difference will be shared between the player and the franchise selling the player. 6ome of the team composition rules are 1inimum s5ua! strength of 67 pla$ers plus one ph$siotherapist an! a coach" 8o more than 66 foreign pla$ers in the s5ua! an! ma9imum of four foreign pla$ers shoul! be in the pla$ing ele)en"
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. minimum of 6 In!ian pla$ers must be inclu!e! in each s5ua!" . minimum of si9 pla$ers from the (CCI un!er;22 pool in each s5ua!"
The total spending cap for a franchisee in the first player auction was 567; million. 5nder'' players are to be remunerated with a minimum annual salary of 567'(,((( while for others it is 567;(,(((. 'ighest pai! pla$er
The auctions were conducted on '( >ebruary '(($ with ahendra 6ingh =honi winning the highest bid of 567".; million. Mahendra Singh Dhoni (India) – Chennai Super Kings – 1500000 USD Andrew Symonds (Austraia) – De!!an Chargers " 1#50000 USD Sanath $ayasuriya (Sri %an&a) – Mum'ai Indians – 5000 USD Ishant Sharma (India) – Ko&ata Knight *iders – 50000 USD $a!+ues Kais (South A,ri!a) – *oya Chaengers -angaore – 00000 USD
Conceptual Framework: IPL Cricket Facts, Statistics & Trends: (IPL Season 6)
/e)enue an! Soaring >ieership of IPL 7 Cricket season: Though the I/+ 9 has observed a setback due to some of the recent controversies, the revenue continues to paint a rosy picture. •
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The hike in ad rates has led to speculation of 6 )ulti 6creen edia* raking in ad revenues of above 0s $(( crore. !ith I/+ being a highly evaluated property, brands such as Jodre1 launched a series of new TCs to create ma4imum buzz. Though the advertising revenues have caught on towards the second half, the starting ad rates were much lower than that of I/+ ; in '("'.
The viewership statistics and trends seen till the %$th match in I/+ 9 '("% )which is fifty percent of the I/+9* are staggering, so much so that no other live event has ever created this kind of reach in India. •
I/+ online across both bo4tv.com youtube.com@indiatimes combined recorded a ;'L growth viewership over '("' );.' vs &#.% last year.*.
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The combined viewership of users watching highlights and clips saw a whopping &$(L growth in watch hours over '("'. :ighlight and clips of Chris Jayle and /ollard seem to be attracting more netizens eyeball as the two together saw massive &$(L growth in watch hours over '("'. In India -angalore and :yderabad lead the viewership with "& L each while =elhi stood at M' with "(L viewership. Though TA )Televisions Audience easurement* data for April %( )=ay '$ of I/+* showed 8ouTube slipping ne4t to
Though the online viewership for I/+9 has been steadily increasing, its interesting to note that the television consumption for I/+ has been gradually slipping. According to TA data, while the online viewership has been pegged at ;' per cent, the television viewership has observed a sharp decline of around "%.9 per cent as compared to last yearNs numbers. According to research e4perts, the drop in television viewership of I/+ is also contributed by introduction of =A6 )=igital Addressable Cable T*. !ith =A6 /hase ' co ming into force in !eek "& of '("%, there has been rampant switching off of analog signals across %$ cities, which has impacted not 1ust I/+ ratings, but ratings of other channel as well. Also the ongoing spot fi4ing controversy has dented the image of the property.
#he .!)ertising an! Sponsorships (usiness spen!ing of IPL 7 236: •
/s 6@33A Crores: Advertisers have bet more than 0s ",;(( crore on Indian /remier
+eague )I/+* 6eason 9 so far. •
633A (ran!s: ore than "(( brands riding the I/+ 9 through direct advertising or
sponsorships or innovative associations with teams. This includes big as well small and even local brands such as 0aindrops basmati rice, Koida International 5niversity, Amity 5niversity, +iveIn Geans, 6heltre4, 0 K 6ports, Jilpin Travel anagement and 6anskar 6chool.
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2@BA increase in a!)ertising re)enue for 1S1PL: +ast year, ulti 6creen edia /vt
+td )6/+* had managed to get only seven sponsors on board and clocked in over 0s (( crore through advertising. This year, it has "" sponsors )including 6amsung, /anasonic, ?arbonn obiles, Tata /hoton, Cadburys, /arle >oods, 5sha Appliances International, :avells and Jodre1* and #( per cent of its ad inventory is already sold and it is hopeful of closing the season with revenues in the e4cess of 0s #(( crore. 6 began by selling its inventory at around 0s &&.; lakh, but a new advertiser wanting to hop on to the network at this stage will have to shell out around 0s ;.; lakh per "( seconds. A similar primetime T spot on the most popular entertainment shows such as -igg -oss or ?-C costs around 0s "'.; lakh. •
(ran!ing on erse$s: As for the teams, even newbies 6unrisers :yderabad and /une
!arriors have their 1erseys swamped with brand logos. /une !arriors, for instance, has its own brand 6ahara, >inole4, ?iller Geans, 6ansui, +u4 Cozi among others while 6unrisers has got makemytrip, ?ingfisher, Jarnier, 5/, anyavar and +iveIn Geans on board. This year, almost all franchisees have sold a minimum of "( active spots on their playersN attire. The active spots referred to by ?arnik include lead chest, right upper chest, lead arm, nonlead arm, back of the 1ersey, on cap, on the front and the back of the helmet, lead trousers and nonlead trousers. •
Jroup is the countryNs largest media buying house and has facilitated deals worth 0s ; crore between various brands and I/+ stakeholders.
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Sponsorships the single;largest source of re)enue: 6ponsorships have emerged as the
singlelargest source of revenue for I/+ franchisees, following their share in the central pool )includes media rights and the sponsorships that I/+ management ties up with brands*. According to estimates gathered from franchisees, different teams have tied up anywhere between 0s '; crore and 0s &; crore worth of sponsorship and partnership deals. Almost all of the old teams have close to '( tieups with different brands.
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>alue at hich ne !eals ha)e been struck has gone up b$ almost 633B All of the
si4 central sponsorships owned by the I/+ management were up for renewal this year. !hile the number of sponsors came down to five, the value at which new deals have been struck has gone up by almost "(( per cent. >or instance, realty company =+> had signed a fiveyear title sponsorship deal with I/+ for 0s &( crore a year whe reas new sponsor /epsiCo has picked up the tab for 0s #.9 crore per year for the ne4t five years. The cola company is also the Epouring partner )essentially means the players will only drink /epsiCo products on the ground*F of eight teams. The other sponsors roped in by the I/+ management include odafone, 8es -ank, c=onaldNs and 6tar India.
Pla$er .uctions an! prices for IPL 7 236:
A total of % players were auctioned in I/+ 9 '("% and the total amount spent on them is around a whopping 7"".$# million. •
!ith players purchased, 0oyal Challengers -angalore team to purchase most pla yers in I/+ 9 '("%.
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6unrisers :yderabad raked at 'nd spot with purchase of 9 players.
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umbai Indians, Chennai 6uper ?ings purchased ; players each.
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/une !arriors India purchased & players.
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0a1asthan 0oyals and =elhi =aredevils purchased % players.
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?olkata ?night 0iders and ?ings BI /un1ab purchased ' players each.
!hile the most e4pensive player in I/+ 9 Auction '("% was Jlenn a4well who went to umbai Indians for 7",(((,(((, the most e4pensive Indian player was Abhishek Kayar who was sold for 79;,(((. :ere is the list of top most e4pensive players and their final auction prices for I/+ 9 '("% are as follows ". Jlenn a4well 7",(((,((( for umbai Indian. '. A1antha endis 7';,((( for /une !arrior. %. ?ane 0ichardson 7((,((( for /une !arriors. &. Thisara /erera 79;,((( for 6unrisers :yderabad. ;. Abhishek Kayar 79;,((( for /une !arrior. 9. 6enanyake 79';,((( for ?olkata ?night 0ider. . Chris orris 79';,((( for Chennai 6uper ?ing. $. =irk Kannes 79((,((( for Chennai 6uper ?ings. #. Gaydev 5nadkat 7;';,((( for 0oyal Challengers -angalore.
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(usiness happening behin! the scenes: •
After receiving a fairly good response from advertisers for this yearNs Indian /remier +eague )I/+9 *, ulti 6creen edia )6*, the official broadcaster of the I/+, has hiked its advertising rates by "(L
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6 had earlier lowered rates by "("; L for I/+9 and was charging 0s & &.; lakh for a tensecond ad spot.
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The reduced rates had made the property attractive for many advertisers as brands made a comeback after having given the tournament a miss last year.
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6, which has only '(L of ad inventory left currently, may further hike rates if the tournament kicks off well.
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6 is looking to make 0s #;( crore in advertising revenue from I/+9, up from 0s ;( crore it garnered last year.
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The presenting sponsors /epsiCo and odafone have shelled out 0s &(9( crore each while the associate sponsors like Tata /hoton, ?arbonn tablets, Jodre1, 6amsung obiles, /anasonic, 5sha Appliances, Cadbury, :avells and /arle >oods have paid 0s ';%( crore each for being seen on television during I/+9.
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6 which will broadcast I/+ on 6
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Jodre1 will launch a brand new campaign with its new brand ambassador Aamir ?han during the ;&day Twenty'( tournament. Jodre1 will release as many as nine new ad films around the masterbrand Jodre1.
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6oft drinks giant /epsiCo, which is doling out huge moolah around the I/+ having paid 0s %#9 crore for title sponsorship, bagging pouring rights for eight of the teams and signing on as a presenting sponsor on 6, will back this up with strategic and high decibel marketing and activation plans.
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CocaCola is planning a blitzkrieg of its own despite not being an official I/+ sponsor. The cola ma1or will be seen on the telly with campaigns for brand Coke, +imca, 6prite, inute aid Kimbu >resh and aaza along with its Thums 5p brand ambassador 6alman ?han launching a new game on the actorNs >acebook page.
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IPL nline >ieership 4acts: Statistics * #ren!s on Digital IPL )ieership:
The '("' I/+ ; matches were streamed online by I/+ official partner, Times Internet +imited )TI+* in partnership with 8ouTube.
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I/+ ; '("' saw a ;; per cent increase in online viewership. In comparison with ' million video views in '("", ""% million video views were generated during '( "' I/+ ; season
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ideo views from India showed a strong growth of over $ per cent from the previous year standing at $( million in '("' compared to &% million in '("".
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The final '("' I/+ ; match on ay ' generated .; million video views, making it the highest singleday viewership during the entire season.
'o a 4ranchise makes mone$:
A franchise normally earns revenue from •
Ticket sales
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6ponsorships
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A cut from the broadcasting rights sold by the -oard of Control for Cricket in India. 12
What !i! the 2362 IPL @ >ictor$ mean for 00/ ,1one$ ise-:
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:ere are some real statistics about how the winner of I/+ ; benefits from the win and how it impacts the business and money it makes •
#he IPL @ Pla$er costs: It is estimated ??0 spent about 0s "(( crore, including 0s ;(
crore for hiring players, this season. >our players 3 Jautam Jambhir, Gacques ?allis, 6unil Karine and 8usuf /athan 3 alone cost ??0 0s %( crore. •
#he IPL @ Winner
defending champion Chennai 6uper ?ings to win their first ever title in the Indian /remier +eague )I/+* on 6unday night, the ?nights not only shed their underachieversN tag, but also pocketed 0s "( crore in prize money, ensuring that the T'( cricket franchise was able to make profit this season.
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Sponsorship 1one$: ??0, have "$ sponsors, the highest among all teams. After the
win, ??0 may also increase in sponsorship rates for ne4t year. A lot of e4isting sponsors have contracts which have a mandatory "( per cent cost increase clause inbuilt within the contracts, but they might ask more of new sponsors from ne4t year. The cost of a non 1ersey partnership with ??0 is 0s 9( lakh and a 1ersey sponsorship is upwards of 0s ".; crore. This year, ??0 made roughly 0s %; crore from sponsorships. ??0Ns sponsors include Kokia, -irla 6un +ife, =ish T, ITC ivel, 0ose alley, 0oyal 6tag, Concast 6teel, -isk >arm -iscuits, CocaCola, reecultr and The Telegraph. •
#icket Sales 1one$: ??0 hosts teams at the 9;,(((capacity
revenue from ticket sales was bolstered by the 0s %;lakh entertainment ta4 rela4ation that ??0 got from the state government.
#he (usiness (enefit for sponsors:
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The instant brand recall that the 1ersey logo creates works out for 0ose alley Jroup which paid 0s ; crore for a place on the ??0 1ersey.
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??0 brand value can be considered to have more brand value since Korth, !est and 6outh have more than one team to support and the
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>or any team to gain in brand value, three metrics have to be in place 3 core product quality or the quality of cricket played, marketing effectiveness, and governance. !hile ??0 have consistently been a brand to reckon with, given 6hah 0ukh ?hanNs star power and marketing prowess, the team has never been known for its performance, making the playoffs for the first time in the past four seasons last year. Their win will change this, ensuring that the ??0 franchiseNs value gets a ma1or push. Also, the issues around governance and controversies that surrounded ??0 seem to have been sorted out.
.nal$sis * 4in!ings: In!ian Premier League E .t a Flance: #eam 8ame
Cit$
ner
Price
Captain
Chennai Super 0ings
Chennai
India Cements
6 =honi
Delhi Dare!e)ils
=elhi
J0 Jroup
0ings GI Pun+ab
ohali
/reity Ointa, Kess !adia )-ombay =yeing*, ohit -urman )=abur * ?aran /aul )Apee1ay 6urendera Jroup*,The Hberoi
56 7#" million 56 7$& million 56 79 million
ahela Gayawardene Adam Jilchrist
'ea! Coach 6tephen >leming
Jary ?irsten
=arren +ehmann
15
Jroup 6hahrukh ?han )0ed Chillies
0olkata 0night /i!ers
?olkata
1umbai In!ians
umbai
/a+asthan /o$als
Gaipur
/o$al Challengers (angalore Sunrisers '$!eraba!
-angalore
+achlan urdoch )
:yderabad
6un T Ketwork
56 7;.(# million
Jautam Jambhir
Trevor -ayliss
56 7""".# million 56 79 million
0ohit 6harma
Gohn !right
0ahul =ravid
/addy 5pton
56 7""".9 million 56 7";# million
irat ?ohli
0ay Gennings
6hikhar =hawan
Tom oody
DH48C# #H.1S #eam 8ame 0ochi #uskers 0erala Deccan Chargers
Cit$ ?ochi
Pune Warriors In!ia
/une
:yderabad
ner
Price 567%%% million
567"( million 567%( million
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.ri!e (USD) 1" 16" 14" 12" 1"" " 6" 4" 2" "
Pr#ce ($S%)
,Prices in 1illions-
:ere we can see that the prices )read 3 investments* of each team. The highest being 6unrisers :yderabad owned by 6un T.. Ketwork with 5.6. 7"; million, followed by umbai Indians owned by 0eliance Jroup with 5.6. 7""".# million. Third up is 5.-. JroupNs 0oyal Challengers -angalore with 5.6. 7""".9 million. With the other team
(ran! >alue of In!ian Premier League The study values the I/+ brand at 7%.(% billion )0s "9,%9' crore* this year, four per cent higher than last yearNs 7'.#' billion )0s ";,9$ crore*. C6?Ns brand value has grown marginally to 7&;.&' million )0s '&; crore* from 7&;.'$ million )0s '&&.; crore* last year. -ut the growth has been enough to push last yearNs top ranked franchise, umbai Indians )value of 7&&.9' million, or 0s '&" crore*, to the third spot )see chart*. 17
??0, in contrast, has 1umped two notches to the second position, with a brand value of 7&&.#$ )0s '&% crore*. The brand value of the 6hah 0ukh?hanowned franchise has grown ";.' per cent since last year P the highest by a team.
/ank ,236-
/ank ,2362-
#eams
("> M N6
("> M N62
Change B
6"
2"
Chennai Super 0ings
@"2
@"2=
3"3@
2"
"
0olkata 0night /i!ers
"=
"3
6@"2
"
6"
1umbai In!ians
"72
="26
;K"
"
"
/o$al Challengers (angalore
K"=6
6"6@
;="6
@"
@"
Delhi Dare!e)ils
"22
2"6
7"
7"
;
Sunrisers '$!eraba!
6"
;
;
K"
="
0ings GI Pun+ab
3"K=
2="77
K"
="
K"
Pune Warriors
2"@
2="==
2
"
"
/a+asthan /o$als
2K"3@
27"
3"3
,("> E (ran! >alue-
,In J millions-
1
6" 5" 4" 3" 2"
&' *13 &' *12
1" "
,(">" E (ran! >alue-
,In J 1illions-
,Line Chart shoing the changes in (">-
Thirdranked umbai Indians, interestingly, has seen a drop not only in its position on the league table but also in brand value. The teamNs brand value has declined .& per cent since last year P the secondbiggest drop after 0oyal Challengers -angalore )0C-*, the value of which has eroded $." per cent. 0C- has slipped from third to fourth on the list, with a brand value of 7%.$" )0s '(&." crore*. =elhi =aredevils )==* has retained its fifth position, with a 9.% per cent growth in brand value, the thirdhighest increase after ??0 and ?ings BI /un1ab. ==Ns brand value stands at 7%&.'' million )0s "$; crore* this year. 6unrisers :yderabad, which took over =eccan Chargers this year, stands at si4th, with a brand value of 7%".&# million )0s "( crore*. ?ings BI /un1ab and /une !arriors have switched places this yearD while the former is seventh with a brand value of 7%(.$ million )0s "99 crore*, the latter is eighth with 7'#.& ; million )0s ";# crore*.
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Conclusion * /ecommen!ations: The fanfare associated with the India /remier +eague is subdued in a recent controversy involving bribery of players to mould their performance and help persons with vested interest to outshine their illegal business of betting and gambling. The institution of I/+ is itself a lucrative opportunity for the players who are offered lots of moolah and heed to garner numerous allowances associated with game of cricket. It seems to be a lost opportunity for players now, who in spite of being so affluent are willing to transgress the ethics and integrity of their profession and sports. The game of cricket is a much liked sports in India and people go crazy about it typically if the atch is between India and /akistan. The zeal and patriotic instinct is so strong that sometimes +aw and Hrder situation go out of control in certain hot spot of the locality. In such a frenetic outlook the corruption and moulded performance is a serious blow to the faith and entertainment for the people which as a result will only diminish the viewership of the game. The revelation by =elhi police has raised brows among people about the leadership role in the -CCI which lacks ways and means to impede corruption among certain players and lobby of influential who bets millions in the sports. It2s time to change now, the respect and money should divulge to others neglected sports like hockey. The players should learn to value sports and should not take it for granted to be their own autonomy. The law may be made more stringent to check such transgressions and punish the guilty with heavy fine and life ban to set an e4ample. The process of comple4 ne4us is still under scanner and is set to regurgitate more big names to bring shame to the instinct of sports. The time is right to make the sports of cricket to regain its lost glory but that requires self introspection of players and stake holders in combination with certain measures which can be as follows •
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The players need to divulge their income and assets detail. The political class and corporate lobbyist stakes in sports should be minimized. The players stay during league matches should be under scanner to demotivate bribe take and giving incidents. The independent regulatory should set in. 2"
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The -CCI should be composed of apolitical and independent persons. The I/+ should be modelled on an egalitarian approach and inequity in each player pay and allowances to be minimized.
:owever, in any case, I/+ was and will be the most e4travagant cricket league, with that money and grand affair I/+ is sure maintain its strata and dazzle its audience year after year.
.nne9ure E I.: Super)isor
This is to certify that, r. Abhra Jhosh, a student of -.Com :onours in Accounting >inance of 'H/.1(. C'.8D/. CLLHFH under 5niversity Hf Calcutta has worked under my supervision and guidance for his /ro1ect !ork and prepared the pro1ect report with the title C11H/CI.LIO.#I8 4 SP/#S E I8DI.8 P/H1IH/ LH.FH ,.n )er)ie-,
!hich he is submitting, is his genuine and original work to the best of my knowledge.
Place: 0olkata Date:
Signature 8ame: .nesha Samanta Designation: Lecturer 'eramba Chan!ra College"
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.nne9ure E I(: Stu!ents Declaration:
I hereby declare that the /ro1ect !ork with the title C11H/CI.LIO.#I8 4 SP/#S E I8DI.8 P/H1IH/ LH.FH ,.8 >H/>IHW- submitted by me for the partial fulfillment of the degree of -.Com. :onours in Accounting >inance under the 5niversity H> Calcutta is my original work and has not been submitted earlier to any other 5niversity@Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part has been incorporated in this report from any earlier work done by me or others. :owever, <4tracts of any literature which has been used for this report has been duly acknowledged providing details of such literature in the references.
Place: 0olkata Date:
Signature 8ame: .bhra Fhosh
Address Jopalpur, Asansol. 0eg. Ko (&%""'"(;";"(
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/eferences(ibliograph$:
The data for this pro1ect was taken from the following domains • • • • • • • •
www.wikipedia.com www.google.co.in www.timesofindia.com www.iplt'(.com www.bcci.tv www.slideshare.com www.hindusthantimes.com www.civilservicesindia.com
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