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Cold Weather Weather Alert Cold Weather Weather Alert is an informative article an appeal made by the NGO "Crisis At Christmas" to create awareness among the people who are privileged to help the homeless. The article tells us that while we enoy our Christmas with Gifts and having good !ood there are people who suffer in the cold weather without a home to live in. The article says that "#ou "#ou can help fill that space sp ace for someone for ust a few pounds $ for %&'.'( in fact" by this the article is trying to say in a positive tone that you can fill a place) which contains 'hot meals a new set of clothes a health chec* housing and ob advice and simple companionship to fell human again.+ for the cost of ust a few pounds. To me me the Audience for the article are its readers but The target Audience Audience are the ,eople who are !inancially -table and are willing to help as the economy is at a fall and people are at a verge of becoming homeless. The main purpose of the article is to create awareness among the people so that during the time of Christmas when everyone is supposed to be happy no one remains without a present. The mood of this particular article is -ympathetic as we can see that the article is showing sympathy towards the people who are unprivileged by gathering places for them while the tone is that of urgency as in the very first sentence the article has short and crisp sentences evo*ing the feeling of urgency in the people by telling them the condition of the homeless poor people who have to suffer the harsh weather conditions. conditions. The tet type of this passage is an advertisement in probably a newspaper. This is because the tet tet type is written in two pages. /t has a short summary bo and its printed. This tet used different types of literary devices and stylistic features to achieve the purpose of getting donation. The spea*er of this tet is Crisis a 0ritish national charity organi1ation. The spea*er establishes ethos throughout the tet by repeating past success stories of the campaign. !or eample it says 2since 3(4& when we opened our doors for the very first Crisis at Christmas we5ve seen
how a little comfort and support given at the right time can trigger a real lasting change.6 /t also gives an anecdote of 7ohn5s story of the changes that were made in his life after receiving help from Crisis using its eperiences as a way of proving that this charity is reliable. The purpose of the spea*er is to inform the audiences of their Crisis at Christmas campaign and persuade them to donate money for dinner and presents for single homeless people. This is seen when it uses direct re8uests li*e 2#ou can help fill that space for someone for ust a few pounds 9 for &'.'( euros in fact6 and 2#ou can help us turn our plan into reality by reserving a place at Crisis at Christmas for someone who5s homeless today.6 Also it repeats at the end of the tet 2,lease reserve a place for a homeless person this Crisis at Christmas6 reassuring the audience of its main purpose. :oreover the spea*er uses a dedicated tone when as*ing for help ma*ing the proect sound more urgent and significant. As a result the spea*er sounds more persuasive and yearning. /n this way the spea*er Crisis aims at achieving its purpose of receiving donations with its humble and devoted tone. The time when the tet was published was during the ;
6 -ince the economy is not in good shape the charity wants more donations from the public to help those who are vulnerable. The location where the tet is published is the ?nited @ingdom. !or instance the currency that is mentioned throughout the tet is pounds which is the national currency for the ?@. This shows that this article mainly targets nglish citi1ens. The subect of this appeal gives more information about the charity to the readers. The obective of this appeal is to receive donations and gifts from people during the annual Crisis at Christmas event. This appeal repeats
"#ou can help> !or ust a few pounds..." to ma*e it seem that the amount of donation re8uired is not that epensive. Also the charity appeals to the ethos and pathos of the readers. !or eample "We *now that it wor*s" appeals to ethos because this lets the readers *now that the charity is eperienced and reliable and that their money will be placed in good hands. 7ohnBs story appeals to the pathos of readers ma*ing them more inclined to donate. 7ohn benefitted from the charity and the donation from people which gives the readers an eample of how their money can help support the homeless people during Christmas. /mportant information is also given to the readers "Crisis at Christmas has to open on...6 This etra information tells those who are interested in donating about the specific deadline before the charity gives all donations they collected to those in need. There is also information about where and how to contact Crisis and Christmas. Website address phone number and 1ip code are written for people who are interested in donation. The advertisement begins with using a bolded font for the banner. This bolded font and its distinctive color contrast with the banner effectively grabs the attention and convey the message to the readers. As the banner that is li*ely the first thing to be read by the audience it completes its ob of grabbing the audienceBs attention through using bolded font and its color contrast. The phrase "CODE WAT=F ADFT" is written under the banner with a different form and all caps. The capitali1ation and special font also helps grab attention and reminds readers about the cold weather. On the &nd page the short description of Bcrisis at ChristmasB is highlighted as well as the banner. The tet is highlighted to emphasi1e important information about the date of that event. There are many stylistic features present in this advertisement which help ma*e it an effective ad. On the first page it shows an advertisement for Crisis which tells us what Crisis and Christmas is about. On the &nd page it shows an old manBs real life story to give us an idea of how the old man5s life has changed since he was aided by Crisis at Christmas. At the end of the advertisement you can find the contact information showing that they are trying to get those who are interested in donating money to call them. Also this allows Crisis to have ethos in persuading the audience to trust them since it allows the audience to chec* their website or to call them can get the audience to verify that this event is real.
Another eample of stylistic features in this advertisement are the snowfla*es on the headingBs bac*ground which helps us understand the coldness of winter allowing us to feel sympathy for the homeless individuals that are out there suffering. The old man that is on the &nd page loo*s happy and he is dressed up properly which shows the audience that he was intent with the aid provided to him by Crisis. /t also shows how homeless peoples5 lives can be changed when volunteers help out Crisis. The tag that states that the Crisis national charity organi1ation has been around for ;< years which allows the audience to trust them because this even has been hosted by Crisis at Christmas every year for the past ;< years. This shows that Crisis is very successful and trustworthy. The Crisis logo at the end of the advertisement can also leave an impact on the audience because the two 2/6s in the word crisis was made li*e a head and a body together which represent people. This could imply that when there is a crisis people are needed to help so that the problem can be resolved. Testimonials and rhetorical devices )ethos pathos and logos+ are common methods used in advertisement. The use of statements from ordinary people recommending a certain product is called testimonials. /t is used to appeal to the audience ethos in this particular tet type. !or eample an ecerpt of 7ohn5s story was used to increase the reliability of the advertisement. The audiences felt as if they could trust the charity since they were able to give an evident of a real life$changing event. Testimonials can also be used to appeal to the audience5s emotions. 0y providing information about 7ohn5s tragic life the audience was able to connect to the single homeless people5 more as if they have met them personally leading them to feel the urge to donate money. !urthermore the choices of words are also important in appealing to all three 8ualities of persuasive speech. /n this particular case the writer chose to use words that appeal to emotion for the sa*e of a better persuasion. !or eample the writer intentionally used several words that provo*e negative or sympathetic emotions such as 2homeless6 2hardest time of all6 and 2worse than ever6. The word 2ust6 was also mentioned several times throughout the advertisement when the topic of money was introduced. !or eample 2>for ust a few pounds 9 for %&'.'( in fact6 and 2One place costs ust %&'.'( 6. This ma*es the audience feel as if the money they5re donating is ust a small amount when compared to the greater
change they5ll help bring to the homeless people. Additionally the tri$ colon was used to create a powerful effect on the audience. -ome eamples include 2Cold hungry and alone6 and 2>nothing to enoy no one to be with and little hope of anything better6. 0oth testimonial and diction have a significant effect on the etent this particular advertisement could persuade the audience to donate money for the Crisis5 charity. /n light of these facts this tet has achieved its purpose through the usage of literary devices rhetorical devices and stylistic features to effectively persuade the audience to ma*e donation to Crisis. thos and ,athos is conveyed clearly through the appropriate placement of logos and real life eamples within the tet.
