CASE 6: NORTHERN CONTAINER CORPORATION: Time to Cry
INTRODUCTION: Northe Northern rn Contai Container ner Corpor Corporati ation on (NCC) (NCC) is engage engaged d in the manufa manufactu cture re of general and sanitary tin cans, cooking oil lling facilities, and moulds and dies fabricat fabrication. ion. Its factory factory and administ administrati rative ve oce is located located at alen!uela alen!uela,, "etro "etro "anila. #he general manager of Northern Container Corporation (NCC) is $ngineer %odofredo"onsod &r. 'is company has been operating for only ve years and is in need of ne customers ith potentials of doing business ith them in a longterm basis. #he company*s various departments departments are manned by a personnel personnel complement of ++, groing by - percent annually. #he increasing number of employees is a result of the groing patronage of the company*s products by customers.
EXHIBIT 1
$/ I001N "2N342C#3IN% C1512#I1N 676 5utting 0ato #aytay, #aytay, i!al
8 &anuary 6998
#'$ %$N$2: %$N$2: "2N2%$ Northern Container Corporation 6-; 2mihan
"etro "anila /ear uiring about hether e still consider ordering tin cans from your company. 5lease be informed that since e have placed our order ith your marketing department as early as /ecember 6, 699; and no reply as sent to us, e deemed it ise to deal ith another company as late as &anuary 6-, 6998. #hank you for your interest and e hope to do business ith you under other circumstances.
?ours truly, %1/14$/1 #25I2/1 %eneral "anager
BODY: In &anuary 67, 6998, NCC*s production manager informed $ngineer "onsod that unless ne production orders are received by his department, he ill be forced to recommend the layo@ of 6 orkers in the factory. 4ive days later, 6 orkers ere laid o@. 2n e@ective and ecient communication system re>uires managerial prociency in delivering and receiving messages. In $ngr. "onsod*s situation, he must rst discover various barriers to communication, and then after he ascertains the barriers he must analy!e the reasons for their occurrence and develop preventive steps to avoid those barriers. $ngr. "onsod must also analy!e ho he ill be going to make an ecient communication system. Aithout good business communication, the internal and eBternal structure of a business can face numerous challenges that can ultimately lead to its demise. Ahen a business e@ectively communicates to prospects and customers ho its
products and services can benet them, it converts prospects into customers. %ood communication ultimately boosts the bottom line of a business.
CONCLUSION: 0ased on the information I gathered from5orter, "ichael $.2n ecient communication structure system is very important to have a successful business. $@ective and ecient communication ith the clients is vital to gain the success of the company. :ack of communication ith clients ill a@ect the o of the contract negotiation hich can lead to the failure of it. esponses to the clients demand are also important to be a given in a short period of time for the assessment of the client to the company. Communication is an important factor even in the eld of business. "ore time, opportunities and money are our lost through miscommunication. #hus, good communication makes people understand each other and it gives them the chance to meet other people.
REFERENCE: 5orter, "ichael $. Competitive ues for 2naly!ing Industries and Competitors. 4ree 5ress, 699D.
