Business Focu Business ocus s Texa exas s Chicken The fried chick chicken en market market in Indian Indian food and beverages industry industry is getting spicier 50-year-old legacy
Founded in 1952 by George W Church Church!s Chicken "#ka Te$as Chicken % the chain uses this brand name in #sian countries due to cu&tura& regions' derives its name from its founder (ho deve&oped a perfect b&end that turned out to be the recipe of success for this chain of restaurants) Founded in *an #ntonio "T " Te$as' Te$as Te$as Chicken is a high&y recogni+ed brand name) Te$as Chicken serves fresh&y prepared high ,ua&ity -avorfu& chicken (ith signature sides hand% made from scratch biscuits at &o( prices and di.erentiates from its competitors in care and attention given in preparation of food and is positioned as the va&ue &eader in the chicken /*0 category) The company!s standard -agship product is fried chicken and in fact the company is kno(n for its spicy fried chicken) It is the &argest se&&er of spicy products and the &argest se&&er of a&apeno peppers in the entire (or&d) Global penetration
With its g&oba& revenues reaching more than 1)2 bi&&ion (hich in Indian terms is about 233 crore Te$as Chicken has spread its name in 22 countries and in 4ve continents) Te$as Chicken present&y emp&oys 5333 emp&oyees)
Te$as Te$as Chicken Chicken the internationa& internationa& brand brand of #t&anta%based #t&anta%based Church!s Church!s Chicken opened its 4rst restaurant in India in the city of 6yderabad on *eptember 11 2337 and second one a coup&e of months &ater) 8ery soon it (i&& be opening the third one) #t present Te$as runs 13 restaurants restaur ants g&oba&&y g& oba&&y)) The restaurant restaurant chain a&though ne( ne( to India began e$panding e$panding internationa&&y in 19:9) The company!s three best performing markets overseas are ;ortico
Te$as Te$as Chicken Chicken be&ieves in in se&&ing the #merican #merican &abe& (hich (hich it be&ieves makes it receptive in internationa& market (hich is hungry for products made in the =*) 6arsha #gadi C>? Te$as Chicken says @If you start &oca&i+ing your brand and di&uting di&uting it you are no &onger an #merican company)A ?(ing to this strategy the company genera&&y sticks to its menu) But one change it (i&& make that is pertinent to India (i&& be to continue to foster its spice &overs) #gadi adds @We (i&& actua&&y increase the &eve& of spice in our products as (e do in Trinidad
ast and >gypt)A @We have spent a year researching and engineering our concept positioning and menu deve&oping and are proud to bring a tru&y authentic Te$as tradition (ith a touch of masa&a to IndiaA said #gadi)
Te$as Te$as Chicken Chicken the internationa& internationa& brand brand of #t&anta%based #t&anta%based Church!s Church!s Chicken opened its 4rst restaurant in India in the city of 6yderabad on *eptember 11 2337 and second one a coup&e of months &ater) 8ery soon it (i&& be opening the third one) #t present Te$as runs 13 restaurants restaur ants g&oba&&y g& oba&&y)) The restaurant restaurant chain a&though ne( ne( to India began e$panding e$panding internationa&&y in 19:9) The company!s three best performing markets overseas are ;ortico
Te$as Te$as Chicken Chicken be&ieves in in se&&ing the #merican #merican &abe& (hich (hich it be&ieves makes it receptive in internationa& market (hich is hungry for products made in the =*) 6arsha #gadi C>? Te$as Chicken says @If you start &oca&i+ing your brand and di&uting di&uting it you are no &onger an #merican company)A ?(ing to this strategy the company genera&&y sticks to its menu) But one change it (i&& make that is pertinent to India (i&& be to continue to foster its spice &overs) #gadi adds @We (i&& actua&&y increase the &eve& of spice in our products as (e do in Trinidad ast and >gypt)A @We have spent a year researching and engineering our concept positioning and menu deve&oping and are proud to bring a tru&y authentic Te$as tradition (ith a touch of masa&a to IndiaA said #gadi)
Te$as Te$as is very very much con4dent con4dent that (hen (hen it enters enters the pan India India market market it (i&& have the right -avour for the Indian popu&ation) It a&so be&ieves in o.ering the highest va&ue as the company is kno(n for big pieces and &o( prices) The product is very uni,ue in the (ay it is breaded doub&ebreaded and marinated thereby giving it a crunchy outside and a uicy inside) Church has a&ready outsourced its accounting and IT operations from India) Its menu specia&ties inc&ude *outhern%sty&e fried chicken fried okra mashed potatoes (ith gravy co&e s&a( honey butter biscuits and a&apeno cheese cheese bombers) bombers) De( menu menu items are being being introduced introduced by the restaurant chain regu&ar&y to give a boost to sa&es) De( menu items are &aunched (ith e$tensive research and testing) Te$as spicy chicken has a universa& -avour and is transportab&e across various demographic segments (hich is a huge success for the company) Internationa&&y the company is very much focused on opening stores in Eapan India and China) Te$as Chicken!s menu is very simp&e comprising of fe(er items prepared (e&& (hich make the restaurants restaurants easy to operate) The company aims to gro( to 2533 stores by 2313 overseas foray is contributing a maor share to its e$pansion) Franchising - a right r ight strategy
>ven from the start the company made it a point not to open any company o(ned stores outside the =*) Te$as genera&&y master franchises its concept for every nation e$ception though being India) >ach state in India is e,uiva&ent to a >uropean country) ?(ing to this instead of master franchising the entire country to one
franchisee Te$as is master franchising in India by state) Te$as has a&ready a(arded the master franchise rights in #ndhra ;radesh to *6 Group) @Going for(ard (e (i&& &ook at state by state (ith a fe( e$ceptions of states or markets) If it!s sma&& (e might combine a fe( states) We be&ieve this o.ers the best (ay of franchising because the maor metroes in the state (i&& be o(ned by the master franchisee and the master franchisee (i&& then sub%franchise in tier B and tier C cities)A #gadi informs Te$as Te$as intends intends to se,uentia&ise se,uentia&ise its process and and gro(th gro(th by increasing increasing penetration in one city fo&&o(ed by another city) #s #gadi says @
The highest highest consumption consumption of chicken chicken in India India is he&d by t(o states #ndhra ;radesh and ;unab) Te$as is targeting both these states vigorous&y as a&so metro markets of
Being in food business for past 5: years standardi+ation of product and basic nuances of ,ua&ity competence are some of the areas
Te$as has a&ready dea&t (ith) Te$as has been franchising for past 51 years having over 233 franchisees in over 23 countries) Ta&king about the critica& factors of standardi+ation #gadi says @*upp&y chain is very critica& as it standardi+es the product ,ua&ity) Hogistics is very critica& because the food has to be de&ivered ust in time but the third e,ua&&y important point is that (e shou&d not forget operationa& standardi+ation) The company is very ,ua&itative at operationa& standards)A >very Te$as chicken store is inspected every ,uarter (ith great care (ith a score card that is fo&&o(ed interna&&y) Ta&king about choosing the right partners in business #gadi says @The potentia& franchise partner must have the 4nancia& abi&ity ho(ever more than money it!s the mind set of the person) ?ur brand cannot be a hobby for somebody (ho is trying another idea this has to be their main business)A To support the franchisee through the business there are three areas) The 4rst is Te$as (i&& de4nite&y assist handho&ds in p&anning marketing to achieve the best resu&ts second it (i&& he&p train the entire sta. the cre( the managers so that there is great depth in peop&e!s ski&&s) #nd the third area is it (i&& make sure that the stores are &ocated suitab&y) In restaurant business &ocation is considered to be the most important aspect and Te$as (i&& make sure that it identi4es the right &ocation) India a ne" found pasteur
# &ot of #merican fast food companies have come to India making a &ot of money for themse&ves) enneth #) Cutsha( >$ecutive 8ice ;resident J Chief Hega& ?Kcer Te$as Chicken states @I think our
goa& is not ust to make money but in addition to that de&iver #merican entrepreneurship at its fu&&est in the Indian environment) We have individua&s in our franchise domain (ho started as dish (ashers and they are today the eminent franchisees (ith e$cess of 133 stores each)A India is one of the most important countries (here Te$as (ants to e$pand (ith the e$perience and history of the brand) The company seems to be stepping in the right direction) Haunching the brand (as the 4rst step estab&ishing maor presence in the Indian food retai& market (i&& make it take a giant &eap) Financia& re,uirement (ou&d be typica&&y a mi&&ion do&&ar net and &i,uidity of 1333 do&&ars) In Indian terms that (ou&d be about 0s 5 crore net (orth and 0s one%and%a%ha&f crore &i,uidity) If (e see the success of =* companies operating in India the future of Church!s Chicken seems very bright) Food and beverages is a&ready high on the radar of internationa& companies (ho are p&anning to enter India and &ack of organi+ed spicy chicken operators guarantees huge success for this concept) The company is &ooking for entrepreneurs to spur gro(th) To partner (ith this fastest gro(ing food chain) httpLMM((()franchiseindia)comMmaga+ineM2339MEuneMBusiness%Focus%Te$as% Chicken)23
Texas Chicken Malaysia to focus in Klang Valley Posted on 10 March 2014 - 05:36am Premalatha [email protected]
Jayaraman
PETALING JAYA: Texas Chicken (Malaysia !dn "hd# a $nit o% &tika 'oldins )nternational *td#
+hich has ,lans to ex,and into ne+ eora,hical areas +ithin Malaysia in t+o years# no+ +ants to %oc$s on its ,resent o$tlets in the lan .alley# said &tika/s ro$, C& at$k amal Tan Tan# +ho is also C& o% Texas Chicken Malaysia# said there are c$rrently seen Texas Chicken o$tlets in Malaysia# all in the lan .alley# +ith eiht to 10 more o$tlets in the ,i,eline %or 2014 &tika# listed on !ina,ore &xchane/s Catalist in 2004# is a leadin reional %ood and eeraes ,layer +ith o,eratin %acilities in Malaysia# e+ ealand# )ndonesia and .ietnam The ro$, has its oriin as a man$%act$rer and distri$tor o% s+eetened condensed milk and ea,orated milk $nder the 7airy Cham,7 trademark 78e receie n$mero$s re9$ests to o,en more Texas Chicken Malaysia resta$rants in not $st ario$s other ,arts o% the lan .alley $t in key market centres like Penan and ;ohor as +ell# 7 he told !$n"i< in an interie+ here 'e said the com,any c$rrently +ants to concentrate in the lan .alley no+ eca$se it is easier in terms o% loistic to s$,,ly ,rod$cts to its resta$rant and sae cost Tan said Texas Chicken Malaysia ,lans to inest a total o% et+een =M10 million and =M15 million %or ne+ o$tlets This# he said# +as to ens$re hih standards o% ,rod$ct 9$ality and to rin the reat taste o% Texas Chicken to as many Malaysians as ,ossile thro$h the o,enin o% ne+ o$tlets and rand $ildin e%%orts "ased on ,reio$s ex,erience# he said each o$tlet cost et+een =M1 million and =M15 million Tan said its %irst o$tlet %or the year in lan Parade is ex,ected to start o,eration in mid March
'e said Texas Chicken Malaysia has ,lans to o,en 20 o$tlets in the %irst 3 years o% o,eration and >0 resta$rants in 10 years 7)n less than a year since +e o,ened o$r %irst o$tlet at ?eon "$kit Tini on ;an 31 2013# +e hae %o$nd the demand and rece,tion %rom the ,$lic to contin$e to e enco$rain and %aorale $r c$stomers contin$e to com,liment $s on o$r isily larer chicken ,ieces and ho+ o$r chicken taste $nmistakaly %resh# $icy and cr$nchy#7 he said $rin ,eak ho$rs# he said it receied nearly 500-600 ,eo,le at its resta$rants &tika/s chairman at$k ;aya Tan said &tika ex,ects to see a hiher reen$e contri$tion %rom Texas Chicken Malaysia to the ro$, once its o+n et+een 1> to 20 o$tlets C$rrently# Texas Chicken Malaysia is contri$tin elo+ 5@ to the ro$, reen$e 7)t is an o,,ort$nity %or &tika as Texas Chicken is a loal rand reconised thro$h more than 1#A00 locations +orld+ide and s,annin 22 co$ntries#7 he said# addin that its entry into the %ast %ood sement +ith Texas Chicken %ranchise a maor ste, to+ards ex,andin &tika/s do+nstream stratey 'e said the com,any has sined a 10-year excl$sie areement +ith B!-ased Ca$n loal **C to deelo, 7Texas Chicken7 resta$rants in Malaysia and "r$nei78e hae ,lans to ent$re into the "r$nei market# $t not in the near term That +o$ld e the last ste, (%or $s#7 he said# addin that the ro$, is al+ays on the looko$t %or ne+ inestments that +ill com,lement the Texas Chicken %ranchise 78e are still a small# niche ,layer in the market and as +e contin$e the moment$m o% o$r ra,id ex,ansion ,lans# +e are con%ident that Texas Chicken +ill e a maor ,layer in the market in the near %$t$re#7 he added )n the reion# he said Texas Chicken exists in )ndonesia %or 20 years +hile in !ina,ore ao$t t+o years Texas Chicken# %o$nded in !an ?ntonio# Texas in 1D52# is a hihly reconised rand name in the 9$ick serice resta$rant sector and one o% the larest 9$ick serice chicken conce,ts in the +ork
httpLMM((()thesundai&y)myMne(sM973172
It all started in San #ntonio Texas in $%5&' George (' Church Sr' a retired incubator sales)an "ith )ore than &0 years in the poultry industry concei!ed the idea of o*ering freshly cooked +uality fried chicken at a ti)e "hen only hot dogs and ice crea) "ere )arketed fast-food style' Church reasoned that the food ser!ice industry "ould ha!e to change its approach in order to capitali,e on the opportunities created by population gro"th and increased )obility' By cutting the frills co))on to the restaurant industry philosophy of the day Church felt he could deli!er his product protably at lo" cost "ith a )ore e.cient use of capital and e)ployees' The rst co)pany store "as located in do"nto"n San #ntonio across the street fro) the #la)o' The restaurant sold only fried chicken' Church added French fries and /alapeos to the )enu in $%55' George Church1s idea paid o* and at the ti)e of his death in $%52 four Church1s "ere open' 3ther )e)bers of the fa)ily beca)e acti!e in the business and by $%2& the chain had gro"n to eight locations in San #ntonio' George (' 4Bill4 Church r' assu)ed chief operating responsibility for the fa)ily business in $%2&' 6is father had already pro!ed the econo)ic !iability of a lo"-o!erhead food outlet ser!ing take-out food at a )odest price' Bill Church drea)ed of building the business into a nation"ide organi,ation' Church and his )anage)ent tea) stuck to the basics and fro) $%2& to $%25 concentrated on rapid but tightly controlled expansion li)ited to the San #ntonio area' By $%25 Bill Church and his older brother 7ichard had perfected a )arinating for)ula for Fried Chicken that could be re-created al)ost any"here in the "orld' The for)ula re)ains a closely guarded secret'
By $%28 the co)pany "as set to expand and less than a year later it established the rst restaurant outside Texas' The Church fa)ily "as bought out in 3ctober $%29 and in :ay $%2% Church1s Fried Chicken Inc' beca)e a publicly held co)pany' #t the end of $%2% o!er $00 Texas Chicken restaurants "ere in operation in se!en states' Bet"een $%2% and $%8; Texas Chicken gre" by an additional <98 restaurants' #t year-end $%8; there "ere ;98 Texas Chicken restaurants in && states "ith total re!enues of )ore than =$00 )illion' The highlight of this period "as the opening of the national head+uarters co)plex and )anufacturing plant on a six-acre site in north"est San #ntonio' International expansion began in $%8% "ith the announce)ent of the rst restaurant abroad' The co)pany subse+uently established locations in >uerto 7ico Canada :exico and Indonesia'' By $%9% Texas Chicken "as the second-largest chicken franchise organi,ation in the ?nited States' That "as the year it )erged "ith the nu)ber three ch icken chain >opeyes@ Fa)ous Chicken A Biscuits head+uartered in e" 3rleans' The Texas Chicken concept re)ained distinct and separate fro) >opeyes@' 3n o!e)ber 5 $%%& #)erica1s Fa!orite Chicken Co)pany #FCD -- no" called #FC Enterprises Inc' -- o.cially beca)e the parent co)pany to Texas Chicken and )o!ed its operations to head+uarters in #tlanta' #fter $& years under the #FC u)brella on ece)ber & 2 &00; pri!ate e+uity r) #rcapita Inc bought the fast food chain fro) #FC Enterprises Inc' Fast For"ard to #ugust $0 &00% "hen San Francisco based pri!ate e+uity r) Fried)an Fleischer A o"e C FFD ac+uired Texas Chicken and beca)e its parent co)pany' Today the co)pany is focused on ne" product de!elop)ent restaurant expansion do)estically and internationally and pro!iding its guests "ith superior ser!ice and products' Texas Chicken is a highly recogni,ed brand na)e in the Huick Ser!ice 7estaurant sector and is one of the largest +uick-ser!ice chicken concepts in the (orld' Texas Chicken ser!es freshly prepared high +uality a!orful chicken both 3riginal and Spicy and tenders "ith classic sides and hand-)ade fro) scratch biscuits' Texas Chicken di*erentiates fro) its co)petitors in care and attention gi!en in preparation of food and is positioned as the !alue leader in the Chicken HS7 category' #s of :arch &0$0 Texas Chicken consisted of )ore than $800 locations "orld"ide in && countries "ith syste) sales approaching =$'& billion'
httpLMM((()te$aschickenma&aysia)comMcompany%history)htm&
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Teas !hic"en #e$ins %onumental E&ansion in %iddle East E
Restaurant Brand Opening 63 New Locations throughout Region EE
Atlanta' GA ( A&ril )*+, - Nesma"er Alert - "$ildin on its already hihly s$ccess%$l international market ,resence# Texas ChickenF has already started makin a ,lay to ecome the larest %ried chicken
%ranchise in the Middle &ast ? ne+ areement %inali
Ko$nded in !an ?ntonio# TN in 1D52 y eore 8 Ch$rch# Church’s ChickenF# alon +ith its sister rand Texas Chicken o$tside o% the ?mericas# is one o% the larest 9$ick serice chicken resta$rant chains in the +orld The rands s,eciali
?lexandria ?$try >66-252-1A50 ext 303 )nk *ink Marketin %or Texas Chicken
httpLMMne(s)hospita&ity%1st)comMChurchsChicken%3121)htm&
Chur ch’ sChi cken® Mar k et i ngSt r at egyYi el dsReci pe f orSuc ce ssandPos i t i v eSa l e s Brand Also Attributes Domestic and International Franchise Growth to Fifth Year of Positive, Consecutive Same-Store Sales
December09,200806: 00AM East er nSt andar dTi me
ATLANTA( BUSI NESSWI RE) Ch ur c h ’ sCh i c k e n®c ont i nuest os eeas uc ces sf ul fi f t hy ears t r i deof pos i t i v es amest or edome st i cs al es .Comp an yoffic i al sat t r i b ut eChur c h’ ss t r on gper f or manc et o br eak t hr oughmar k et i ngs t r at egi esandaggr es si v ee xpans i ondomes t i c al l yandi nt er nat i onal l y . Chur c h’ sr ec i pef ors uc c es sf oc us esons uc ces s f ul newpr oduc ti nt r oduc t i ons ,s t r ongc r eat i v e c ampa i gna nda na pp ea l i nga nda ffo r d ab l ev a l u eme nut h ata l i g nwi t hCh ur c h ’ st r i e da ndt r u e f oc us edval uepr opos i t i on.
“ Weal s ot ar get edal es spr i c es ens i t i v ec us t omerbas ebypr ov i di ngt hem wi t h pr emi um i t ems .Thi si showweha v eal l e vi at eds al esandpr ofi ter os i onwhi l e ex per i enc i ngst r ongsal es ” Tweett hi s ai d,“ Our Chur ch’ sExecut i veVi cePr esi dentandChi efMar ket i ngOfficer, Far nazWal l aces ma r k e t i n gt e am a swe l l a st h er e s ea r c ha ndd ev e l o pme ntt e am wo r kha r dt oe ns u r et h eyde v e l o p t hought f ul s t r at egi es ,c r eat i v ec ampai gnsandr el ev antpr oduc toffer i ngst hatwi l l r es onat ewel l wi t h ourc us t omerb as e.Wet ak epr i dei nourv al uepr opo si t i onandt ar ge tc us t omer sandi nkno wi n gt hat ourc us t omer sar esat i s fiedwi t hourgr eatf oodandgr eatpr i c es . ” Compan yoffic i al ssa yt hatChur c h’ si sr emai ni ngt r uet oi t scor ev al uesofanof r i l l sappr oac ht o s er v i nggr eatc hi c k eni t emsands i g na t ur es i deswh i l ene v erc ompr omi s i n gonqual i t y .Thank st oa c ommi t mentt oongoi ngr e sear c h,Chur c h’ spr oac t i v el yr es pond st ot o da y’ sc ur r e ntec onomi cc l i ma t e a ndr i s i n gf o odc o st s .Ch ur c h ’ sne wv a l u eme nui sane x amp l eo fad i r e ctr e sp on s et ot hec h an gi n g c l i mat e,aswel l asani nc r eas ei nt hebr and’ sl i mi t edt i meoffer s .Chur c h’ sal s oc ons i s t ent l ybr i ngs bac kol dc l as si cf a vor i t esl i k eT enderCr unc her sandCount r yFr i edSt eakwhi c har ec ont r i but or sf or i nc r eas eds al e s. “ Wi t hr i s i n gp r o du c ep r i c e sp eo pl ea r ee x pe ct i n gmo r ev a l uet h es ed ay s ,a ndo urr e ce ntme nui t ems andl i mi t edt i meonl yoffer sf eedourc us t omer swi t hav ar i et yofqual i t ymeal swhi l es t r et c hi ngt hei r dol l ar , ”Wal l ac eadded. Wi t ht hei nc r eas eofpoul t r ypr i c eswel l i nt ot hedoubl edi gi t s ,Chur c h’ shasshi f t edc us t omer sawa y f r om a bs or bi ngt he sei nfl at edc os t s .Onewa yi st oi n cr ea set h el i mi t e dt i meoff er sf r o mt wope ry e ar t oei ghtpery ear .I nf ac t ,s omel i mi t edt i meoffer st ak eadv ant ageofeffic i entus eoft hec hi c k en.Fr om t i met ot i me,Ch ur c h’ swi l l off erChi c k enChi l i oraBar bequeCh i c k enSandwi c h,f ore x ampl e,du r i ng c ol dermont hst os at i s f ycus t omer ’ sc r a vi ngf ort hes er egi onal f av or i t eswhi l ec r eat i ngne wr ev enues t r eamsf ort heoper at oratt heuni tl ev el . “ Wemadeas t r at eg i cdec i s i o nno tt opas sonal l o fourc ommodi t yc os ti nc r ea sest oourc us t o mer s . I ns t ead,wef oc us edons omec os t c ut t i ngi ni t i at i v est hatdonoti mpac tourc us t omere xper i enc e, c oupl edwi t hs t r at egi cv al uemenusandl i mi t edt i meonl ypr oduc toff er i ngswi t hl i mi t edpr i c e i nc r eas es , ”ac c or di ngt oWal l ac e.“ Weal s ot ar get edal es spr i c es ens i t i v ec us t omerbas eb y pr o vi di ngt hem wi t hpr emi um i t ems .Thi si sho w weha v eal l e vi at eds al e sa ndpr ofi ter os i o nwhi l e e xper i enc i ngs t r ongs al es , ”s hec ont i nued. Whi l eot herc ompet i t or sar er ev ampi ngandr eengi neer i ngt hei rbr ands ,Chur c h’ si ss t a yi ngr i ghton t ar ge tb yf oc us i ngont hei rg r o wi ngcons umermar k e tandex pand i ngbr an d,wh i c hi sal l o wi ngt hem t o ga i nma r k e ts har eev er y da y .“ Wedon ’ tneedt or epos i t i ono ur s el v esbe caus eourmar k et i n gs t r at egy anddi ff er en t i at or sar egr oundedi nourne v er wa v er i ngcommi t mentt oqual i t yandv al ue.Weal s o
h av eo ure arc l o s et ot heg r ou ndi nr e ga r d st owh ato urc us t o mer sne ed ,wa ntan de x pe ct , ”Wa l l a ce s ai d. Fr an chi s egr o wt hhasal s obee namaj o rc ont r i but i ngf ac t ort ot h ec omp an y’ ssus t ai nedpo si t i v e s al es .Do mes t i c al l y ,Ch ur c h’ shasadded2 5ne wf r anc hi s ee s,r ec ent l yent e r edt heSeat t l eand Phi l a de l p hi amar k e t sa ndad de df r a nc h i s ec ommi t me nt sf or1 25ne ws t o r e s .I nt hec omi n gmo nt h s t hebr andwi l l ber ol l i ngoutnew1, 200s q.f ooti nl i nepr ot ot y pes ,f ul l ymodul arf r ees t andi ng pr ot ot y pest hatar ec ompl et el yas sembl edi nf ac t or ywhi l es et t i nganot herr ec or df ordomes t i c openi ngswi t h60st or es . Thebr and’ sr e ci pef ors uc c es sha sa l s ot r ans l at edo v er s easwher eChur c h’ si sex per i en ci ngt hei r s i x t hc ons ec ut i v ey earofpos i t i v ec omp s.TheChur c h’ si n t er nat i o nal br an d,al s ok no wna sT ex as Chi c k en,hasr ec ent l yopenedt hei rfi r s tof30r es t aur ant si nI ndi awi t hpl ansf ore xpans i ons chedul ed f o rSy r i a ,Eg yp ta ndCa na da . ABOUTCHURCH’ S
Fo un de di nSa nAn t o ni o ,T e x as ,i n19 52 ,Ch ur c h' sCh i c k en ®i sahi g hl yr e co gn i z edbr a ndna mei n t heQSRs ec t o ra ndi soneoft hel a r ges tqu i c k s er v i c ec hi c k enc onc ep t si nt hewor l d.Ch ur c h' s Chi c k en®s er v esf r es hl ypr epar ed,hi ghqual i t y ,fl av or f ul c hi c k enandt ender swi t hs i gnat ur es i des andhandmadef r om s c r at c hbi s cui t satl o w pr i c esanddi ff er ent i at esf r om i t sc ompe t i t or si ncar eand at t ent i o ngi v eni np r epar at i o noff ood,andi spos i t i on eda st heVal ueLe ad eri nt heCh i c k enQSR c at e go r y . AsofNo v emb er2 00 8,t heCh ur c h' ss y s t em c on s i s t e do fmor et h an1, 6 00l o ca t i o ns wor l dwi dei n20c ount r i es ,wi t hs y st em s al esex c eedi ng$1bi l l i on.
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Church's Chicken is a US-based chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken!"# The chain $as founded as Church's %ried Chicken To &o b &eorge ( Church, Sr, on April "), "*+, in San Antonio, across the street from The Alamo The compan, $ith its headuarters in Sand Springs, &eorgia,!#
!.# no$ has more than ",/+0 locations $orld$ide!1# Their slogan is 23ou kno$ $hat good is2
Statistics4 5i6ision of A%C 7nterprises, 8nc 8ncorporated4 "*/* as Church's %ried Chicken, 8nc 7mploees4 ),000 9est: Sales4 ;.00 million 900. est: NA8C4 )""
Compan >erspecti6es4 The Church's concept has al$as been based on the philosoph of simplicit of operation, starting $ith a limited menu, euipment designed to do one thing $ell, people trained to do one thing $ell and control of operational costs
?e 5ates4 "*+4 &eorge ( Church opens the first store outside the Alamo in San Antonio "*++4 Side dishes are first offered "*/*4 The compan incorporates and is taken public "*@*4 Church's is acuired b Al Copeland and merged $ith >opees restaurant chain "**4 America's %a6orite Chicken Compan assumes control of Church's follo$ing bankruptc 004 Church's celebrates its +0th anni6ersar
Compan istor4 A di6ision of A%C 7nterprises, 8nc, Church's Chicken o$ns and franchises more than ",+00 fast food chicken restaurants in some .0 states and a dozen countries About @0 percent of the units are franchised operations Church's menu centers around Southern-stle chicken and features such side dishes as mashed potatoes and gra6, fried okra, cole sla$, one Butter Biscuits and alapeno Cheese Bombers 8n addition to C hurch's, the parent compan o$ns the >opees Chicken D Biscuits chain Since mid-001, A%C has been looking to sell off Church's to concentrate on >opees "*+0s Erigins Church's founder $as &eorge ( Church, Sr After retiring from a career in the poultr business, $orking as an incubator salesman, Church $as /+ $hen he decided to launch a business selling fried chicken, pursuing a fast food concept that $as ahead of its time e kept o6erhead to a minimum and concentrated on offering a high-ualit product at a lo$ cost, prepared for carrout to appeal to the increasingl mobile lifestle of a post-(orld (ar 88 population 8n "*+, he opened a $alk-up restaurant that $as little more than a stand across the street from the Alamo in San Antonio, Texas 8t $as called 2Church's %ried Chicken to &o,2 an apt name since the restaurant onl offered takeout ser6ice and sold nothing but fried chicken As a no6elt, the cookers $ere located next to the $indo$,
allo$ing customers to $atch their orders being prepared 8t $as not until "*++ that he added %rench fries and Falapenos to the menu The restaurant $as a success, prompting Church to open three more restaurants in San Antonio o$e6er, &eorge Church $ould not li6e to see his concept gro$ further e died in "*+/, and other members of his famil took o6er the operation 8t $as &eorge ( 9Bill: Church, r, $ho fostered the dream of one da spreading Church's %ried Chicken across the countr (hen he took o6er the management of the compan in "*/, there $ere eight locations in San Antonio, and for the time being he $as content to concentrate on that limited mar ket Three ears later, Church and his older brother =ichard made a ke contribution $hen the de6eloped a marinating formula that could be made 6irtuall an$here As a result, Church $ould be able to spread beond San Antonio and still maintain a le6el of ualit control on their signature fried chicken 8n $as also in "*/+ that 5a6id Bamberger Foined forces $ith Church to launch a separate franchise operation Bamberger gre$ up poor in Ehio during the 5epression on a four-acre farm that lacked running $ater and electricit e $orked his $a through college b selling ?irb 6acuum cleaners on his 10-mile commute to school each da, and after graduating $ith a business administration degree he staed on $ith ?irb 8n "*+", he $as assigned to $ork in Tler, Texas, and later transferred to San A ntonio Bamberger $as an exceptional salesman and an e6en more dnamic moti6ator of a sales force he managed Ene of his sa lesmen $as Bill Church As an in6estor and executi6e, Bamberger plaed a ke role in the expansion of Church's %ried Chicken, $hich became the first Texas-based fast-food chain to go national is idea $as to locate units in poor urban neighborhoods, areas that other chains like ?entuck %ried Chicken a6oided About breaking ne$ ground in the hiring and education of emploees, Bamberger told Texas Gonthl in a 000 profile, 28 sold it to Bill that this $as Fust a step abo6e door-to-door 6acuum cleaner sales (e're gonna take the people $ho are the first to be laid off in a construction Fob and take them inside, teach them ho$ to clean their fingernails--no one $ants to see their chicken handed to them b someone $ho had to change his car batter that morning--tie a necktie, ho$ to use deodorant, and sa, 'Thank ou'2 8n "*/), the first units opened in fi6e other Texas cities, so that b the follo$ing ear the compan $as generating sales of ;) million from ") restaurants The Church famil sold its interest in "*/@ to the franchise compan started b Bamberger and Bill Church A ear later, to fuel the expansion of the chain, the business $as incorporated in "*/* as Church's %ried Chicken and taken public B the end of the ear, Church's operated more than "00 restaurants located in se6en states icking up the slack $as =oger A ar6in, a childhood friend of Bill Church, $ho $as trained as a pla nt pathologist but $ent into the restaurant business in "*/) $hen he became assistant manager of three Texas Church's
restaurants e then $orked his $a up through the ranks, became president in "*)+, and took on increasing responsibilit as Bill Church became less in6ol6ed in the business 8n "*@0, Church resigned as chairman of the corporation and ar 6in replaced him Church's enFoed a strong run in the "*)0s, emerging as the sec ond-largest chain in the chicken segment The compan began to expand internationall in "*)*, opening a restaurant in apan Also during that decade, C hurch's became in6ol6ed in the burger segment, launching a chain called &( rs B "*@, the compan $ould operate / of these restaurants in Texas 5uring the earl "*@0s, ho$e6er, Church's gro$th stagnated There $as also disunit at the top le6els of management 7arl in "*@., ames >arker, executi6e 6ice-president of operations uit e $as soon follo$ed b chief financial officer (illiam Storm, $ho resigned according to a compan official because of 2philosophical differences $ith management2 After lea6ing the compan, Storm criticized ar6in's reluctance to spend mone on ne$ concepts or experimentation ar6in attempted to be more aggressi6e in the months follo$ing Storm's departure e made a greater commitment to ad6ertising and acuired the ouston-based =on's ?risp %ried Chicken, a more upscale )1-unit chain that the compan hoped $ould establish it in more upscale, suburban markets, as opposed to Church's traditional inner-cit base 8n a ddition, Church's launched a ne$ concept, Charro's, to compete in the charbroiled, Gexican-stle area o$e6er, b earl No6ember "*@., ar6in resigned and Bamberger returned to replace him According to press reports, Bamberger engineered ar6in's ouster and stepped in to protect his in6estment in Church's Bamberger ser6ed as Church's president on an interim basis until he $as able to lure =ichard % Sherman a$a from the ardees restaurant chain The compan soon closed more than "00 units and pumped up the ad6ertising budget 7fforts $ere also made to gro$ the &( rs chain, but management soon ga6e up on the concept, exiting the burger market in "*@+ Because of Bamberger's return, Church's became the subFec t of constant takeo6er rumors $hich maintained that Bamberger $as simpl dressing up the compan in order to sell it Also during this period, Church's $as part of a bizar re rumor that became something of an urban legend in the African-American communities of Gemphis, 5en6er, 5etroit, Chicago, and San 5iego According to the stories, Church's $as o$ned b the ?lu ?lux ?lan, $hich incorporated something into the chicken recipe that $ould render AfricanAmerican males either impotent or sterile The rumors, ho$e6er bereft of logic, did ha6e a negati6e impact on Church's sales, according to compan memos that c ame to light during a court case in6ol6ing a franchisee that sued the compan because it had not informed him about the rumors 8n "*@+, Church's generated ;+1@ million from ",+00 units, of $hich fe$er than .00 $ere franchise operations Sherman and Bamberger tried to strike a +0-+0 balance bet$een compan-o$ned and franchised operations as $ell as taking steps, such as introducing catfish to the menu, to re6italize the chain 5espite management's adoption of a long-range strateg, Church's $as still dogged b takeo6er speculation, for $hich there $as a sound underpinning4 most of the compan-o$ned restaurants $ere located on land o$ned b Church's, $hich made the compan more 6aluable than might appear on the surface 8n "*@), Sherman resigned and Foined forces $ith Stephen <nn, the C7E of Sonic 8ndustries and a former ?entuck %ried Chicken executi6e, to make a bid for Church's (hile this ;"+-a-share buout offer $as reFected, another $ould succeed in earl "*@*, engineered b Al Copeland, the flamboant founder of >opees %amous %ried Chicken
opees Gight &ood %ried Chicken, an allusion to >opee 5ole, the detecti6e plaed b &ene ackman in a hit film at the time, The %rench Connection Copeland began franchising in "*)), and b the earl "*@0s >opees trailed onl ?entuck %ried Chicken and Church's as the largest fast-food chicken chains Copeland $as a one-man management team, but his interests expanded beond >opees to include other restaurant concepts, so that b "*@@ he established the positions of president, chief financial officer, and executi6e 6ice-president of operations T$o of these slots $ere filled b executi6es he hired a$a from Church's, including C%E opees, although smaller, $as decidedl more upscale than Church's According to =estaurant Business, 2?ilbourne's thinking $ent this $a Church's $as a 6alid concept that had o6erexpanded 8t $as an ideal acuisition targetH it had no debt and it $as rich in real estate, $ith some )0 percent of the stores compan-o$ned >opees $ould bu Church's, slash the losers, and sell off competing stores to >opees franchisees for con6ersion and also to Church's franchises A much smaller but profitable chain of /00 to @00 stores $ould be left Sale proceeds $ould be used to pare do$n debt2 The A%C >urchase4 "*@0s and Beond 8n Ectober "*@@, Copeland offered ;@ a share, or ;.00 million, but b no$ Church's $as headed b 7rnie =enaud, the former president of opees' format also pro6ed disappointing B "**0, Copeland 7nterprises $as in default on ;.*" million in debts, and in April "**" the compan filed for bankruptc protection 8n Ectober "**, the court appro6ed a plan b a group of Copeland's creditors that resulted in the creation of America's %a6orite Chicken Compan, 8nc 9A%C: to ser6e as the ne$ parent compan for >opees and Church's The
former president of Arb's 8nc, %rank Belatti, became A%C chairman and C7E and promptl mo6ed the compan's headuarters from Ne$ Erleans to Atlanta e soon launched efforts to impro6e relationships $ith franchisees and upgrade operations and ualit 8n addition, >opees and Church's $er e placed into separate units, and Church's for the first time in ears $as able to able to gro$ $ithout being o6ershado$ed b >opees 8n "**., ala Goddelmog $as named 6ice-president of marketing Three ears later, she became president, one of the fe$ $omen to reach the top ranks in the restaurant industr She gre$ up in rural &eorgia and $orked her $a through &eorgia Southern College before earning a master's in communications at the Uni6ersit of &eorgia She $ent to $ork at Arb's as a marketer in "*@", in6ol6ed in the chain's de6elopment of a popular chicken sand$ich After a stint $ith Bell South, she took a Fob $ith Arb's %ranchise Associa tion as 6ice-president of marketing and strategic planning She then follo$ed Belatti to Church's, $here she set about upgrading the chain's image A ne$ logo $as introduced and the restaurant's decor $as impro6ed As president, she introduced hone-buttered biscuits to replace the plain dinner rolls Church's had been ser6ing and in6ested in o6ens to make sure each unit $as able to offer them Church's pursued a number of ideas during the "**0s to re6italize the business 8t opened kiosks and operations in con6enience stores and co-branded $ith the (hite Castle hamburger chain in se6eral dozen locations 8n the mid-"**0s, Church's tried a line of Gexican food products, but it pro6ed to be a costl mistake and $as uickl discontinued Ne6ertheless, the 6enture taught Goddelmog not to lose sight of $hat $as the core of the Church's franchise (hen urged to consider turke-based additions to the menu, she declined 8n "**), ho$e6er, she did appro6e the introduction of spic chicken $ings, $hich helped to spur a gro$th in sales 8n "***, Church's added buffalo chicken $ings, macaroni and cheese, seasoned beans and rice, and collard greens Church's ramped up efforts to expand internationall in 000, $ith the goal of gro$ing the number of o6erseas units from ."1 in nine countries to ",000 $ithin four to fi6e ears Central and South American Countries $ere the immediate target (hen Church's celebrated its +0th anni6ersar in 00, the chain $as ",+00 units in size, a significant increase o6er the ",000 restaurants that remained follo$ing Copeland's bankruptc Although Church's had experienced s ome setbacks in the pre6ious decade, Goddelmog generall presided o6er a succes sful turnaround B 001, ho$e6er, Church's and >opees $ere no longer compatible operations for A%C, as the t$o chains $ere beginning to encroach on each another A%C had alread sold most of its Seattle Coffee Co brand and $as looking to sell off its Cinnabon chain Belatti decided that A%C needed to concentrate on one of its t$o chicken brands and elected to di6est Church's, hiring Bear, Stearns D Co to e6aluate the options Church's $as at its peak 6alue, and it also o$ned more real estate than >opees, gi6ing the chain a better chance to arrange financing To help in the di6estiture, A%C decentralized some functions, a change that made Church's more self-sufficient and therefore more attracti6e to a potential buer $hile enabling the chain to be full prepared as it embarked once again as an independent business >rincipal Competitors4 Chick-fil-A 8ncH ?%C CorporationH Gc5onald's Corporation
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Texas ChickenFMalaysia (&tika )nternational 'oldins selects &C Malaysia to ,roide retail sol$tions systems %or their 6th ranch o,enin
Krom le%t to riht: ?kira Roshim$ra# =etail J ;C iision irector o% &C Malaysia# ato amal Tan# ro$, Chie% &xec$tie %%icer o% &tika )nternational 'oldins# ?ndre+ *ee# Manain irector o% &C Malaysia and !$ nn# Manain irector o% Texas Chicken Malaysia /uala Lum&ur' 0ctober +*' )*+1 S Texas ChickenF Malaysia selected &C Cor,oration o% Malaysia !dn "hd (&C Malaysia# to ,roide a retail sol$tions system %or their recently o,ened ranch at &m,ire amansara
Texas ChickenF Malaysias %irst resta$rant in Malaysia o,ened at ?eon "$kit Tini earlier this year and incl$ded &C retail sol$tions !ince t hen# Texas ChickenF Malaysia has contin$ed to ex,and +ith s$se9$ent installations at %o$r other ranches in the s,an o% six months Today# it o,ened its 6th ranch Texas ChickenF Malaysia ,lans to ro+ +ith the o,enin o% >0 ranches +ithin 10 years in Malaysia &C Malaysia installed systems com,risin o% &C T+in Point-o%-!ale (P! models# 5 J A and G$ick !erice =esta$rant (G!= P! so%t +are %or Texas ChickenF Malaysia These retail sol$tions systems ,roide centrali># &C Cor,oration o% Malaysia !dn "hd (H&C Cor, MalaysiaI is a total sol$tions ,roider %or a com,rehensie rane o% &C/s )T# net+orkin and telecomm$nications# and dis,lay technoloies in Malaysia "y cominin &Cs and other third-,arty hard+are and so%t+are to delier a com,etitie ede to its clients# &C Cor, Malaysia also ,roides a +ide rane o% systems interation sol$tions# $siness ,rocess analysis and system desin# technical ex,ertise# im,lementation and trainin# and s$,,ort serices thro$h its &Care !$,,ort Center that ,roides com,rehensie serices nation+ide# 24A .isit $s at: htt,:myneccom About NE! Asia Paci2ic Pte Ltd 4NE! APA!5 !ina,ore-ased &C ?sia Paci%ic is the reional head9$arters %or &C Cor,oration ('G: ;a,an in the ?sia Paci%ic reion (!o$th and !o$theast ?sia# and ceania ?s a leadin in%ocomm technoloy ,roider and systems interator o%%erin reional sales and serices s$,,ort and cons$ltancy# &C ?P?C deelo,s sol$tions on carrier net+ork# loal identity# =K)# enter,rise serer# $ni%ied comm$nications# m$ltimedia dis,lay# and contact centre# as +ell as ,roides o$tso$rcin and manaed serices
To leerae on its technoloical ex,ertise in the %ield o% ,$lic sa% ety# &C ?P?C has estalished a reional com,etency centre (,$lic sa%ety to ex,and its ca,ailities and ex,ertise to s$,,ort $sinesses in the ?sia Paci%ic reion )n line +ith the &C ro$, .ision to reali
&C is a reistered trademark o% &C Cor,oration ?ll =ihts =esered ther ,rod$ct or serice marks mentioned herein are the trademarks o% their res,ectie o+ners U2013 &C Cor,oration P=&!! CT?CT!: Teas !hic"en Koon Tham Tel: V603-AA>1 2223 &mail: %oonthamWtexaschickenmalaysiacom NE! Asia Paci2ic Pte Ltd 4NE! APA!5 Masako 'irano Tel: V65 63AD 25A0 &mail: m-hiranoWneccoms
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Ca$n loal **C ?nno$nces the ,enin o% )ts 500th )nternational =esta$rant Information contained on this page is provided by an independent third party content provider. Frankly and this Station make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]
SEU=C7 CaFun &lobal <
AT=Ne$s$ireI -- 7xpanding its alread significant global presence, CaFun &lobal <
+00th international restaurant En Sept 0, Select &roup, franchisee for e!as Chicken in Singapore, opened the +00th international location at =esort (orld Sentosa e!as Chicken first entered the Singapore market under the leadership of Jincent Tan, the %ounder and Ganaging 5irector of Select &roup, $ho has held the franchise for e!as Chicken Singapore since 0"0 To date there are ". e!asChicken restaurants in Singapore
The reno$ned chicken chain first entered the international market in "*)* $ith Church's Chicken in Jancou6er, Canada Toda the Church's Chicken and e!as Chicken brands operate in 1 countries throughout the
Americas, the Giddle 7ast, Black Sea Basin, andAsia->acific, the fastest gro$ing region 2(e are excited to continue our global expansion of the Church's Chicken and e!as Chicken brands, and our +00th opening is a testament to
our abilit to do Fust that,2 saidTon GoraleFo, 7xecuti6e Jice >resident of 8nternational Business and &lobal 5e6elopment at e!as Chicken" Church's Chicken 2(e ha6e a pro6en expansion strateg of identifing the best
franchisees and selecting the best markets for gro$th, and $e pride oursel6es on ser6ing the best fried chicken and biscuits in the $orld (e congratulate Jincent Tan on his continued success and thank him for being one of the earl pioneers $ho has lede!as Chicken's success in the Asia>acific region2 (hile CaFun &lobal's largest and most established market is the Americas, Asia has uickl expanded from a one-countr business in 8ndonesia to eight countries, $ith the most aggressi6e gro$th in the Galasia and Thailand markets e!as Chicken entered theGalasia market in 0". and has experienced rapid gro$th and acceptance in the region The brand is preparing for the opening of its .0th restaurant in Galasia and has plans to open a ne$ restaurant e6er four-tosix $eeks The most recent expansion for the e!as Chicken brand in the Asia->acific region $as Thailand in No6ember 0"+, opening sixe!as Chicken restaurants in less than a ear 28nternational expansion is ke to strengthening the Church's Chicken and e!as Chickenbrands as household names o6erseas, and $e'6e
had great success in making this a realit,2 GoraleFo stated 2Aggressi6e gro$th, building an emotional connection $ith our guests and ser6ing best-
in-class fried chicken and biscuits are ke dri6ing forces behind the successful international expansion of our brands2 8n 0"/, CaFun &lobal $ill open Texas Chicken restaurants in four ne$ countries K akistan, Eman and Bahrain and plans to open /+ ne$ international restaurants in 0")
(ith the number of ne$ countr
commitments, the brand is on track to open "00 international restaurants annuall K starting in 0"@ and $ill continue extensi6e gro$th for ears to come About Texas Chicken / Church's Chicken
%ounded in San Antonio, TL in "*+ b &eorge ( Church, Church's Chicken , along $ith its sister brand e!as Chicken outside of the Americas, is one of the largest uick ser6ice chicken restaurant chains in the $orld The brands specialize in Eriginal and Spic Chicken freshl prepared throughout the da in small batches that are hand-battered and doublebreaded, ender StripsM, sand$iches, hone-butter biscuits made from scratch and freshl baked, and classic, home-stle sides all for a great 6alue Church's Chickenand e!as Chicken ha6e more than ",/+0 locations in + countries and global markets and sstem-$ide sales of more than ;" billion %or more information, 6isit$$$churchscom %ollo$ Church'sM on %acebook at $$$facebookcomIchurchschickenand T$itter at $$$t$ittercomIchurchschicken httpLMM((()kfmbfm)comMstoryM1:29Mcaun%g&oba&%&&c%announces%the%opening%of% its%533th%internationa&%restaurant
Mosque, I mean Church’s Chicken, opens up Halal eateries in Britain. Shariah laws at work! Pork Manufacturers, W" #P ?P=)* 2D# 200> X ) "=)T?) # ' ) M M ) T B & # ) ! * ? M ) C * ? 8 # ! ' ? = ) ? C M P * ) ? T # ! ' ? = ) ? ' *?8 # B ! ?
hat tip%
The increasing number of halal fried chicken shops in the UK is testament to changing demographic and eating patterns. “The Muslim community here is growing,” says Enam li, chair of the !uild of "angladeshi #estaurateurs. “$ried chicken is cheap % &people who eat it' are young, students, with limited pocket money.” Masood Khawaja, president of the Halal Food Authority , says, “ great percentage of third generation Muslims are not eating the original cuisine of their families % they want more takeaways, more con(enience foods.”
Finger-lickinJ Britain
ItQs spicy and ubi,uitous (ith around 1:33 shops in the = and a ne( chain set to give FC a run for its money) Who asks #nita ;ati is eating a&& the fried chickenR 8ednesday March 26# 200> htt,:li%eandhealth$ardianco$k%oodstory0##226>045#00html The Guardian
Texas Chicken in 8althamsto+ Photora,h: aid *eene
Tennessee
#pri& o&&ias hopes to increase this to 25 hitting 53 by the end of the year) @WeQre coming to the = because itQs a fantastic fried%chicken market and there rea&&y is no strong number%t(o p&ayer to FC former&y entucky Fried ChickenUA says o&&ias) @ThereQs probab&y more than 1333 individua& chicken shops aside from FC so c&ear&y the market is accepting the chicken product)A
?rigina&&y a s&ave dish breaded or -oured chicken made its (ay on to #merican p&antation%o(nersQ p&ates (hen #frican s&aves started (orking as cooks) Fried in hot fat (ith thyme gar&ic paprika and bay &eaf and often served (ith s(eet potato as a substitute for the #frican yam the dish became a stap&e southern #merican food) From sou& food to fast food fried chicken out&ets steadi&y pro&iferated through such chains as FC (hich by 193 cou&d boast 33 franchise units across the =* and Canada) But (hat has made fried chicken so popu&ar in the =R Cou&d it be the irresistib&y bubb&y amber coatingR That satisfying s&ide of teeth in oi&y -eshR Both food industry e$perts and regu&ar chicken%bar diners genera&&y agree that it is do(n to price abi&ity to 4&& you up portabi&ity and -avour) espite increasing numbers of consumers shunning mass%produced chicken spurred on by 6ugh Fearn&ey%Whittingsta&& and Eamie ?&iverQs Chicken ?utV campaign the cheap chicken market is steadi&y gro(ing in the =) *o far branches of Te$as Chicken have opened in HondonQs 6o&&o(ay and Wa&thamsto( Bo&ton and Birmingham a&& p&aces (ith high (orking%c&ass and b&ack and minority ethnic popu&ations)
The Te$as Chicken marketing campaign features images of a b&ack fami&y and a group of teenage boys (earing hoodies and baseba&& caps) When it &aunched the chain a&so targeted minority ethnic media such as >astern >ye >thnic Do( and #sian Hite) @B&ack and #sianU communities prefer spicy chicken thatQs (hy (e run both origina& and spicy so (e can appea& to everyoneA says o&&ias) The spicy variety marinaded in b&ack and cayenne peppers is a&ready se&&ing four times better than the p&ainer @origina&A counterpart) Both halal and spicy are a&so among the companyQs biggest g&oba& se&&ers o&&ias points out) The increasing number of halal fried chicken shops in the UK is testament to changing demographic and eating patterns. “The Muslim community here is growing,” says Enam li, chair of the !uild of "angladeshi #estaurateurs. “$ried chicken is cheap % &people who eat it' are young, students, with limited pocket money.” Masood Khawaja, president of the Halal Food Authority , says, “ great percentage of third generation Muslims are not eating the original cuisine of their families % they want more takeaways, more con(enience foods.”
era (here (e donQt mention c&ass any more (e ust ca&& them chavs or hoodies itQs a term for (orking%c&ass scum)A ;eop&e a&& over the country 4nd fried chicken de&icious) I donQt norma&&y eat fried chicken the batter is often too soggy and fatty but I 4nd the spicy version of Te$as Chicken surprising&y tasty and I cou&d be tempted to go back for more) #t 6alal *outhern Fried Chicken in HondonQs Brick Hane they &ace their hot (ing batter (ith chi&&i po(der turmeric cumin and coriander)
httpLMM((()shariah4nance(atch)orgMb&ogM2337M3M29Mmos,ue%i%mean%churchs% chicken%opens%up%ha&a&%eateries%in%britain%shariah%&a(s%at%(ork%prok%manufacturers% (ake%upM
Ca/un Global C #nnounces the 3pening of Its 500th International 7estaurant $he %ewest &estaurant Will Ser'e (uests in Sin)apore
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Cajun Global LLC Sep /, /01, /234/ "$
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$5%$, Sept. /, /01 6P&%ewswire6 77 "8pan9in) its alrea9: si)nificant )lo;al presence, Caoun9er an9 Mana)in) irector of Select (roup, who has hel9 the franchise for Texas Chicken Sin)apore since /0/. $o 9ate there are 04 Texas Chicken restaurants in Sin)apore.
$he renowne9 chicken chain first entere9 the international market in 02?2 with Church's Chicken in +ancou'er, Cana9a. $o9a: the Church's Chicken an9 Texas Chicken ;ran9s operate in @ countries throu)hout the mericas, the Mi99le "ast, Black Sea Basin, an 9 sia7Pacific, the fastest )rowin) re)ion.
AWe are e8cite9 to continue our )lo;al e8pansion of the Church's Chicken an9 Texas Chicken ;ran9s, an9 our =//th openin) is a testament to our a;ilit: to 9o
While Ca
AInternational e8pansion is ke: to stren)thenin) the Church's Chicken an9 Texas Chicken ;ran9s as househol9 names o'erseas, an9 we'e ha9 )reat success in makin) this a realit:,A Morale
In /01, Ca
About !e"as Chic#en $ Church%s Chic#en
>oun9e9 in San ntonio, $E in 02= ;: (eor)e W. Church, Church's Chicken , alon) with its sister ;ran9 Texas Chicken outsi9e of the mericas, is one of the lar)est quick ser'ice chicken restaurant chains in the worl9. $he ;ran9s specialiFe in *ri)inal an9 Spic: Chicken freshl: prepare9 throu)hout the 9a: in small ;atches that are han97;attere9 an9 9ou;le7 ;rea9e9, Tender Strips G, san9wiches, hone:7;utter ;iscuits ma9e from scratch an9 freshl: ;ake9, an9 classic, home7st:le si9es all for a )reat 'alue. Church's Chicken an9 Texas Chicken ha'e more than 0,1=/ locations in = countries an9 )lo;al markets an9 s:stem7wi9e sales of more than 0 ;illion. >or more information, 'isit www.churchs.com. >ollow Church'sG on >ace;ook atwww.face;ook.com6churchschicken an9 $witter at www.twitter.com6churchschicken.
httpLMM((()prne(s(ire)comMne(s%re&easesMcaun%g&oba&%&&c%announces%the%opening% of%its%533th%internationa&%restaurant%333772)htm&
Tex asChi c k enbet son‘ s hi ni ngs t ar ’ As i at o gr abbi ggers l i c eofwor l dmar k et Chi efex ec ut i v eJ i m Hy at tdes c r i best heAs i anmar k etasa “ r eals hi ni ngs t ar ”f ort heAmer i c anf as tf oodc hai n,whi c h i spl anni ngt odoubl et henumberofi t sr es t aur ant s wor l dwi det o1, 000ov ert henex tfi v ey ear s . SI NGAPORE:AsT e x a sCh i c k e na i mst os p r e adi t swi n gsf ur t h erb ey o ndt h eUn i t e d St at es ,As i awi l l beak eymar k ett hati twi l l bel ook i ngt owi nov er ,Gl obal Pr es i dentand CEO Ji m Hyat tt ol dChannel NewsAsi aonTuesday( Sep20) .
Speak i ngatt heopeni ngoft hef as tf oodc hai n’ s500t hi nt er nat i onal r es t aur anti n Si ngapor e,MrHy at tdes c r i bedAs i a–i t ss ec ondbi gges tbus i nes suni taf t ert heUS–as t he“ r eal s hi ni ngs t ar ”amongi t soper at i ons ,whi c hal s oi nc l udet heMi ddl eEas tand Lat i nAmer i c a. Andt her egi on,wi t hi t sboomi ngmi ddl ec l as sandpr ef er enc ef orc hi c k enasas t apl e par tofpeopl e' sdi et s ,wi l l pl ayapi v ot al r ol east hec ompanyl ook st odoubl et henumber ofi nt er nat i onal r es t aur ant sov ert henex tfi vey ear s . “ Ev ent hou ghwej us topenedour500t hr es t aur ant ,weac t ua l l yha v eano t her500 c ommi t ment sf r om f r anc hi s eesi nouri nt er nat i on al s y s t em s owear egoi ngt odoubl e f r om wh er ewear eov e rt hene xtfi v ey ear s , ”s ai dMrHy at t .“ AndAs i a,wher ewear es o pas s i onat eabout ,wi l l pl ayal eadr ol e. ” T e x asCh i c k e n,a l s ok no wnasCh ur c h ’ sCh i c k e nb ac kho me ,ma dei t sf o r a yi nt oAs i ai n t he1980s ,wi t hi t sfir s tr es t aur anti nI ndones i a.Howev er ,i twasonl yi n2010t hati t ex pandedi t sAs i anf oot pr i nti near nes t ,openi nganout l eti nSi ngapor e,bef or ev ent ur i ng i nt oVi e t nam i n2012andMal a y s i ai n2013,f ol l owedbyNe w Zeal andandTha i l andl as t y ear . Th ene wr e s t a ur a ntwh i c hop en edi t sd oor so nT ue s da yatRe s or t sWor l dSe nt o s ai s T ex asChi c ken’ s12t hr es t aur anti nSi ngapor e,wher ei ti spar t ner i ngCat al i s t l i s t ed r es t aur antc hai noper at orSel ec tGr oup.I t s13t hout l eti sduet obel aunc hedi nt he n ewl yr e v a mp edCe nt r e po i n ta l o ngOr c h ar dRo adi nawe ek ’ st i me . Ac c or di ngt ot hec hi efe x ec ut i v e,T ex asChi c k enhasanambi t i oust ar getofunv ei l i ng50 t o70newr es t aur ant seac hy eari nAs i aasi tpl a ysc at c hupt oi t sc ompe t i t or swhoha v e abi ggerpr es enc ei nt her egi on. Oneoft heemer gi ngAs i anmar k et si ti sbet t i ngoni sLaos ,wher ei t sfir s tr es t aur antwi t h f r anc hi s eeRMAGr oupi ss c hedul edt or o l l outb yt heendoft hey e ar . “ Laoswoul dbeoneoft hefi r s tmar k e t swher ewewoul dbeent er i ngast hefi r s tqui c k s er v i c er es t aur ant , ”s ai dMrAmar pal Sand hu,gener al managerf ort heAs i aPac i fi c r egi on.“ Noneofourc ompet i t or st hatar ei nev er yot hermar k eti st her ey ets owewi l l h av eafi r s t mo v erad v an t a ge.
“ I naddi t i ont ot hat ,t hepeopl eofLaosl ov ec hi c ken.Thati st hei rpr ef er r edpr ot ei nand t hatr epr es ent sanoppor t uni t yf orus , ”MrSandhuadded.Ac c or di ngt oar ec entpr es s r el eas e,atl eas ts ev enmor er es t aur ant sar eduet ober ol l edouti nLaosov ert henex t f e wy e ar s . Ot hermar k e t st hatar eal s oont her adari nc l udeChi na,whi c hhasbeenak ey bat t l egr oundf orman yWes t er nf as tf oodc hai nsov ert hepas ty e ar s .ButT ex asChi c k en wi l l gos l owwheni tc omest ot ak i ngi t sfi r s tbi t ei nt ot hel uc r at i v emar k et . “ I ’ dbel y i ngi fIs ai dIdon’ thav eChi naonourc ar dsandIwon’ tbet r ut hf ul i fIt ol dy ou weha v en ’ tb eent oCh i nat oc hec koutt heen vi r onment ,butwedon ’ twantt or us h, ”s ai d MrHy at t ,whoaddedt hatt hefi r mi sst i l l ont hes ear c hf ort her i ghtf r anc hi s eeson mai nl andChi naanddoesnotr ul eoutgoi ngi nt oaj oi ntv ent ur emodel wi t hl oc al oper at or s . As k edi fT ex asChi c k eni swar yofr api dl yemer gi ngl oc al c ompet i t or saswel l asahos tof f oodsc andal st hatha v es mear edt henamesofot herWes t er nf as tf oodc hai nsi nChi na, MrHy at ts ai d:“ Chi nai sanex ci t i ngmar k etwhi c hwi l l r equi r eabi gc ommi t ment .I twi l l t ak eal ott ogeti tupandwedon’ twantt or us h.Wewantt obeabl et ofi ndt her i ght o per at ora ndt h es u pp or tn ee de dt og ett h es u pp l yc ha i nr u nn i n ga ndme nus es t abl i s hed. ” COUNTI NG ONI NNOVATI ONAMI DBREWI NG COMPETI TI ON
Whi l eo v er s easmar k e t sha v eopen edupne w door sf ort heAmer i c anf as tf oodchai n,i t i sawar eoft hes t i ffeni ngc ompet i t i oni nmos tpar t sofAs i al ar gel yduet ot hes egment ’ s l owbar r i ert oent r y . Apar tf r om i t sl o ngs t andi ngr i v a l ss uc hasKFCandPope y es ,t her egi onhass eent he mus hr oomi ngofne w pl ay er ss pec i al i s i ngi nf r i edc hi c k eni nc l udi ngDal l as bas ed c hi c k enwi ngr es t aur antc ha i nWi ngs t opandt hel i k esofSout hKor eanbr an ds .The l at t er ,i npar t i c ul ar ,hasmadewav esi nt her egi on,t hank st of r equentmedi aex pos ur ei n p op ul a rSo ut hKor e andr a ma ss uc hasMyL ov ef r om t h eSt art h ata i r e di n20 14 .
Ac c or di ngt oEur omoni t or ’ sr es ear c hanal y s tLi m YuXi an,Sout hKor eans t y l edf r i ed c h i c k e nb r a nd sha v eg ar n er e di mme ns ep op ul a r i t yamo ngAs i a nc o ns u me r s ,t h an k st o t he“ Kwav et hati sst i l l goi ngs t r ong” . Wh i l ec h ai nss uc has4Fi n ge r san dNe neCh i c k e nh av ema det h ei rp r e se nc ef e l ti n Si n ga por et h r o ug ha gg r e ss i v es t o r eo pe ni ng s ,Bo nCh onCh i c k e nh asb eent a k i n gt h e l eadi not hermar k et sl i k eThai l andandI ndones i a,not edMsLi m. I nl i ghtoft hec ompet i t i on,wes t er nc hai nss eem t ohav eadopt edt hes t r at egyof l ev er agi ngon“ ex i s t i ngt r ends ”t oat t r ac tc us t omer sbyi nt r oduc i ngKor eans t y l edf r i ed c hi c k ent ot hei rmenus ,MsLi ms ai d.Fori ns t anc e,T ex asChi c k eni nt r oduc edt hes pi c y s eaweedc hi c k ent oi t smenuear l i ert hi sy ear . " I fy o uc a nn otwi nt hee ne my , j o i nh i m … Ra t h ert h anc omp et i n gh ea do n,i tma k es mor ebus i nes ss ens ef ort hes ec hai nst ol ev er ageonex i s t i ngt r endst hatwi l l hel ppul l i n t hec r owd, ”t heanal y s tadded. I n de ed ,wh ena s k edh owT e x asCh i c k e ni spl a nn i n gt of e ndo ffc o mp et i t i o nf r o mt h es e u pa nd c o mi n gc h ai n s ,MrHy a t ta ndMrSa nd hun ame dp r o du c ti n no v a t i o na sat o p s t r at egy . “ Wewer ei nSout hKor ear ec ent l yandno t i c edt hepr oduc t sbei ngs er v ed( aswel l as ) howi ti sspr i nk l i ngar oundt oot herpar t soft hewor l d.Wear eawar eoft hec ompet i t i on ands owehav et omak es ur et hatwear ec ompet i ngatt hei rl ev el ordoi ngbet t er , ”s ai d MrHy a t t ,addi ngt hatar ound3 5ne wfl av our sar ei nt r oduc ede v er yy earac r os sAs i a. I nSi ngapor e,f ori ns t anc e,l oc al s eas oni ngssuc hassambal c hi l l i andl ak s aha v ebeen t appedasnewfl av our s ,andr ec ei v ed“ pos i t i v er es pons es ”t husf ar . Ho we v er ,T e x asCh i c k e nd r a wst h el i n ewh eni tc ome st oe x per i me nt a t i o nb ey o ndf o od. Whenas k edf orhi st hought sonr i v a lKFC’ smo v et od ebutedi bl enai l pol i s hi nHo ng Kongear l i ert hi sy ear ,MrHy at ts ai d:“ It hi nkt heyar et r y i ngt obet ooc ut e.Peopl ec ome t oy o urr es t aur antf oragoo dmeal ,goodv a l uea ndagoode x per i enc ean dI ’ m no ts ur e wewi l l goi nt ot hat . ”
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Ch$rch/s Chicken(= Marketin !tratey Rields =eci,e %or !$ccess and Positie !ales #rand Also Attributes 6omestic and International 7ranchise Groth to 7i2th Year o2 Positi8e' !onsecuti8e 3ame93tore 3ales ?tlanta--("B!)&!! 8)=&--Ch$rch/s ChickenF contin$es to see a s$ccess%$l %i%th year stride o% ,ositie same store domestic sales Com,any o%%icials attri$te Ch$rch/s stron ,er%ormance to reakthro$h marketin strateies and aressie ex,ansion domestically and internationally Ch$rch/s reci,e %or s$ccess %oc$ses on s$ccess%$l ne+ ,rod$ct introd$ctions# stron creatie cam,ain and an a,,ealin and a%%ordale al$e men$ that alin +ith Ch$rch/s tried and tr$e %oc$sed al$e ,ro,osition Ch$rch/s &xec$tie .ice President and Chie% Marketin %%icer# Karna< 8allace said# 7$r marketin team as +ell as the research and deelo,ment team +ork hard to ens$re they deelo, tho$ht%$l strateies# creatie cam,ains and releant ,rod$ct o%%erins that +ill resonate +ell +ith o$r c$stomer ase 8e take ,ride in o$r al$e ,ro,osition and taret c$stomers and in kno+in that o$r c$stomers are satis%ied +ith o$r reat %ood and reat ,rices7 Com,any o%%icials say that Ch$rch/s is remainin tr$e to its core al$es o% a no-%rills a,,roach to serin reat chicken items and sinat$re sides +hile neer com,romisin on 9$ality Thanks to a commitment to onoin research# Ch$rch/s ,roactiely res,onds to today/s c$rrent economic climate and risin %ood costs Ch$rch/s ne+ al$e men$ is an exam,le o% a direct res,onse to the chanin climate# as +ell as an increase in the rand/s limited time o%%ers Ch$rch/s also consistently rins ack old classic %aorites like Tender Cr$nchers and Co$ntry Kried !teak +hich are contri$tors %or increased sales 78ith risin ,rod$ce ,rices ,eo,le are ex,ectin more al$e these days# and o$r recent men$ items and limited time only o%%ers %eed o$r c$stomers +ith a ariety o% 9$ality meals +hile stretchin their dollar#7 8allace added
8ith the increase o% ,o$ltry ,rices +ell into the do$le diits# Ch$rch/s has shi%ted c$stomers a+ay %rom asorin these in%lated costs ne +ay is to increase the limited time o%%ers %rom t+o ,er year to eiht ,er year )n %act# some limited time o%%ers take adantae o% e%%icient $se o% the chicken Krom time to time# Ch$rch/s +ill o%%er Chicken Chili or a "are9$e Chicken !and+ich# %or exam,le# d$rin colder months to satis%y c$stomer/s crain %or these reional %aorites +hile creatin ne+ reen$e-streams %or the o,erator at the $nit leel 78e made a strateic decision not to ,ass on all o% o$r commodity cost increases to o$r c$stomers )nstead# +e %oc$sed on some cost-c$ttin initiaties that do not im,act o$r c$stomer ex,erience# co$,led +ith strateic al$e men$s and limited time only ,rod$ct o%%erins +ith limited ,rice increases#7 accordin to 8allace 78e also tareted a less ,rice-sensitie c$stomer ase y ,roidin them +ith ,remi$m items This is ho+ +e hae alleiated sales and ,ro%it erosion +hile ex,eriencin stron sales#7 she contin$ed 8hile other com,etitors are ream,in and reenineerin their rands# Ch$rch/s is stayin riht on taret y %oc$sin on their ro+in cons$mer market and ex,andin rand# +hich is allo+in them to ain market share eeryday 78e don/t need to re,osition o$rseles eca$se o$r marketin stratey and di%%erentiators are ro$nded in o$r neer-+aerin commitment to 9$ality and al$e 8e also hae o$r ear close to the ro$nd in reards to +hat o$r c$stomers need# +ant and ex,ect#7 8allace said Kranchise ro+th has also een a maor contri$tin %actor to the com,any/s s$stained ,ositie sales omestically# Ch$rch/s has added 25 ne+ %ranchisees# recently entered the !eattle and Philadel,hia markets and added %ranchise commitments %or 125 ne+ stores )n the comin months the rand +ill e rollin o$t ne+ 1#200 s9 %oot in line ,rototy,es# %$lly mod$lar %ree-standin ,rototy,es that are com,letely assemled in %actory +hile settin another record %or domestic o,enins +ith 60 stores The rand/s reci,e %or s$ccess has also translated oerseas +here Ch$rch/s is ex,eriencin their sixth consec$tie year o% ,ositie com,s The Ch$rch/s international rand# also kno+n as Texas Chicken# has recently o,ened their %irst o% 30 resta$rants in )ndia +ith ,lans %or ex,ansion sched$led %or !yria# &y,t and Canada
About !hurchs Ko$nded in !an ?ntonio# Texas# in 1D52# Ch$rch/s ChickenF is a hihly reconi# the Ch$rch/s system consisted o% more than 1#600 locations +orld+ide in 20 co$ntries# +ith system sales exceedin O1 illion
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Texas Chicken :alaysia Cross Cultural :anage)entD Recently, Malaysia TCM (Texas Chicken Malaysia) is a network of social media in customer complaint / question / seek to explain why their sauces are Church Brand The customer also noted that Malaysian Muslims / !slamists will not eat food a"out Christianity# The mo$e immediately caused "y !nternet users in the online criticism# TCM also has come forward to explain, Church is the founder%s name, and the Christian Church there is no relationship# &ntil then this matter has also "een successfully completed#
'ay, if, do
if, let%s
say, Church really is the
Church so,
how
!n this e$ent, the personal feel that there is no a"solute riht or wron, customeroriented "usiness "usinessman / earnins, customers also choose their fa$orite products / ser$ices claimed# *s for racial conflict, "etween reliions, all people of all nationalities need to know each other and understandin, and then make ad+ustments# rom a "usiness perspecti$e, to a country unfamiliar "usiness you need to understand the factors of the country%s political, economic, social, technoloical, leal# -f course, not to hastily choose a unfamiliar country an in$estment / "usiness# -nly less need for a detailed .'T0 *nalysis to measure a country%s "usiness en$ironment / "usiness stratey makin#
