C s t o m P u b l i c a t i o n
Pearson u
BUSINESS TEXTS AND CASES CUSTOM LIBRARY CASE MAPS
TABLE OF CONTENTS COURSE: STRATEGIC MANAGEMENT
2
th
Exploring Corporate Strategy (8 Edition) / Gerry Johnson Strategic Management (5th Edition) / Richard Lynch Understanding Strategic Management / Claire Capon Strategy and the Business Landscape (3 rd Edition - International) / Pankaj Ghemawat Strategic Management (Global Edition) / Fred R. David Strategic Management and Competitive Advantage (3rd Edition - International) / Jay Barney Strategic Management & Business Policy (International Edition) / Thomas L. Wheelen
3 5 9 11 14 18 19
COURSE: OPERATIONS MANAGEMENT
23
Operations Management (6th Edition) / Nigel Slack Operations Management (10th Edition - Global) / Jay Heizer Operations Management (9th Edition - Global) / Lee J. Krajewski
24 27 30
COURSE: MARKETING MANAGEMENT
32
Marketing Management (First European Edition) / Philip Kotler, Kevin Keller Marketing Management (13th Edition) / Philip Kotler Marketing Management: A Relationship Approach (2nd Edition) / Svend Hollensen
33 35 38
COURSE: INTERNATIONAL BUSINESS
42 th
International Management: Managing Across Borders and Cultures (7 Edition) / Helen Deresky
43
COURSE-LEVEL CASES
46
Management Accounting Cost Accounting International Marketing International Business Operations Management
47 49 50 52 53
1
Course: Strategic Management
2
Exploring Corporate Strategy (8 th Edition) / Gerry Johnson Chapter 1 Introducing Strategy
2 The Environment Environment
3 Strategic Capability
4 Governance and Stakeholders
6 Business-level strategy
Title & Case # The Walt Disney Co.: The Entertainment King 701035 Anheuser-Busch and the U.S. Brewing Industry 799026 Levi's "Personal Pair" Jeans (A) BAB020 Wal-Mart Stores' Discount Operations 387018 Yahoo!: Business on Internet Time 700013 The U.S. Airline Industry in 1995 795113 Edward Jones 700009 Gillette Indonesia 597009 Computer Reservation Systems : An Industry of Its Own HKU055 Napster and Mp3: Redefining the Music Industry 9B01M002 Chinese Fireworks Industry 9A99M031 Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Boeing-Airbus-McDonn ell Douglas--1991 (A) 391106 Xerox: Book-In-Time 599119 Bedrock Productions 401045 Southwest Airlines--1993 (A) 694023 Continuous Casting Investments at USX Corp. 697020 Starbucks 9A98M006 GE's Two-Decade Transformation: Jack Welch's Leadership 399150 Al Dunlap at Sunbeam 899218 Fogdog E100 Executive Decision Making at General Motors 305026 Jack Welch: General Electric's Revolutionary 394065 Robert Mondavi: Competitive Strategy 799125
Source HBSP
Author Rukstad/Collis/ Levine
Pages 28
Year 2009 (r)
HBSP
McGahan
24
1998
HBSP HBSP
Lawler/Shank/Carr Ghemawat
6 12
1998 2007 (r)
HBSP
Rivkin/Girotto
28
2000 (r)
HBSP HBSP HBSP HBSP
McGahan/Kou Porter/Bond Quelch/Long Farhoomand/Lee
22 24 16 18
1995 (r) 2000 (r) 1998 (r) 2000
Ivey
Crossan /Wilkinson/Perry/Hunter/S /Wilkinson/Perry/Hunter/Smith mith
22
2001
Ivey HBSP
Beamish/Jiang Yoffie/Vayle
16 20
2000 (r) 1993 (r)
HBSP HBSP HBSP HBSP
Rangan Roberts/Tushman Heskett/Hallowell Christensen
18 22 30 18
2002 (r) 2001 1997 (r) 2003 (r)
Ivey HBSP
Crossan/Kachra Bartlett/Wozny
28 24
2002 (r) 2005 (r)
HBSP HBSP HBSP
Hall/Khurana/Madigan Glynn/Flanagan Garvin/Levesque
22 22 20
2003 (r) 2001 2006 (r)
HBSP
Bower/Dial
22
1994 (r)
HBSP
Porter/Bond
24
2000 (r)
3
Chapter
7 Innovation & Entrepreneurship
8 Corporate Diversity
9 International strategy
Title & Case # Eckerd Corp. 799141 Matching Dell 799158 Progressive Corp. 797109 Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179 Edmunds.com (A) 701025 iSteelAsia.com: A B2B Exchange HKU114 The Walt Disney Co.: The Entertainment King 701035 Newell Co.: Acquisition Strategy 794066 Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091 Swissair's Alliances (A) 794152 Handspring: "Partnerships" SM79 American Express Interactive 802022 Moore Medical Corp. 601142 Selecting a Hosting Provider 601171 Mellon Investor Services 402036 What's the BIG Idea? (A) 602105 Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079 IDEO Product Development 600143 OXO International 697007 The Walt Disney Co.: The Entertainment King 701035 Newell Co.: Acquisition Strategy 794066 Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091 Swissair's Alliances (A) 794152 Handspring: "Partnerships" SM79 The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130 Acer in 2001: The Reorganisation HKU171
Source HBSP HBSP HBSP HBSP
Author Porter/Kelleher Rivkin/Porter Porter/Siggelkow Porter/Wayland
Pages 24 32 26 26
Year 2000 (r) 1999 1998 (r) 1994 (r)
HBSP HBSP HBSP
Bradley/Akers Farhoomand/Tan Rukstad/Collis/Levine
24 20 28
2001 (r) 2000 2009 (r)
HBSP HBSP
Collis/Johnson Rangan/Bell
22 32
1998 (r) 1998 (r)
HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Yoffie/Vayle Holloway/Feldstein/Flanagan Applegate McAfee/Bounds Austin DeLong/Vijayaraghavan Christensen/Anthony Christensen/Anthony Christensen
20 18 22 22 12 14 22 10
1995 (r) 2004 (r) 2001 (r) 2003 (r) 2001 2002 2005 (r) 1998
HBSP HBSP HBSP
Thomke/Nimgade Bowen/Matis/Ryckebusch Rukstad/Collis/Levine
22 20 28
2007 (r) 1999 (r) 2009 (r)
HBSP HBSP
Collis/Johnson Rangan/Bell
22 32
1998 (r) 1998 (r)
HBSP HBSP HBSP
Yoffie/Vayle Holloway/Feldstein/Flanagan Steger/Radler
20 18 20
1995 (r) 2004 (r) 2003 (r)
HBSP
Enright/Mak
30
2001
4
Strategic Management (5th Edition) / Richard Lynch Chapter 1 Strategic management
3 Analysing the strategic environment
Title & Case # The Walt Disney Co.: The Entertainment King 701035 Anheuser-Busch and the U.S. Brewing Industry 799026 Levi's "Personal Pair" Jeans (A) BAB020 Wal-Mart Stores' Discount Operations 387018 Yahoo!: Business on Internet Time 700013 The U.S. Airline Industry in 1995 795113 Edward Jones 700009 Gillette Indonesia 597009 Computer Reservation Systems : An Industry of Its Own HKU055 Napster and Mp3: Redefining the Music Industry 9B01M002 Chinese Fireworks Industry 9A99M031 Xerox: Book-In-Time 599119 Bedrock Productions 401045 Southwest Airlines--1993 (A) 694023 Continuous Casting Investments at USX Corp. 697020 Starbucks 9A98M006 Collision Course in Commercial Aircraft: Boeing-AirbusMcDonnell Douglas--1991 (A) 391106 The U.S. Airline Industry in 1995 795113 Wal-Mart Stores, Inc. Matching Dell 799158 Starbucks 9A98M006
Source HBSP
Author Rukstad/Collis/ Levine
Pages 28
Year 2009 (r)
HBSP
McGahan
24
1998
HBSP
Lawler/Shank/Carr
6
1998
HBSP
Ghemawat
12
2007 (r)
HBSP
Rivkin/Girotto
28
2000 (r)
HBSP
McGahan/Kou
22
1995 (r)
HBSP HBSP HBSP
Porter/Bond Quelch/Long Farhoomand/Lee
24 16 18
2000 (r) 1998 (r) 2000
Ivey
Crossan /Wilkinson/Perry/Hunter/Smith
22
2001
Ivey
Beamish/Jiang
16
2000 (r)
HBSP HBSP HBSP
Rangan Roberts/Tushman Heskett/Hallowell
18 22 30
2002 (r) 2001 1997 (r)
HBSP
Christensen
18
2003 (r)
Ivey HBSP
Crossan/Kachra Yoffie/Vayle
28 20
2002 (r) 1993 (r)
HBSP
McGahan/Kou
22
1995 (r)
HBSP HBSP Ivey
Bradley/Ghemawat/Foley Rivkin/Porter Crossan/Kachra
22 32 28
2002 (r) 1999 2002 (r)
5
Chapter
5 Strategy Dynamics
7 Purpose emerging from knowledge, technology and innovation
8 Developing business level strategy options
9 Developing corporate level strategy options
Title & Case # Southwest Airlines--2002: An Industry Under Siege 803133 JetBlue Airways: Starting from Scratch 801354 Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 702442 Delta Air Lines (A): The Low-Cost Carrier Threat 704403 American Express Interactive 802022 Moore Medical Corp. 601142 Selecting a Hosting Provider 601171 Mellon Investor Services 402036 What's the BIG Idea? (A) 602105 Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079 IDEO Product Development 600143 Robert Mondavi: Competitive Strategy 799125 Eckerd Corp. 799141 Matching Dell 799158 Progressive Corp. 797109 Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179 Edmunds.com (A) 701025 iSteelAsia.com: A B2B Exchange HKU114 Apple Computer--2002 702469 Intel Corp.--1997-2000 702420 GE's Two-Decade Transformation: Jack Welch's Leadership 399150 Dean Foods 901007 Tricon Restaurants International: Globalization Re-examined 700030 Dell: Selling Directly, Globally
Source HBSP
Author Heskett
Pages 24
Year 2003 (r)
HBSP
Gittell/O'Reilly
20
2001 (r)
HBSP
Yoffie/Wang
24
2004 (r)
HBSP
Rivkin/Therivel
16
2005 (r)
HBSP
Applegate
22
2001 (r)
HBSP HBSP
McAfee/Bounds Austin
22 12
2003 (r) 2001
HBSP HBSP HBSP
DeLong/Vijayaraghavan Christensen/Anthony Christensen
14 22 10
2002 2005 (r) 1998
HBSP
Thomke/Nimgade
22
2007 (r)
HBSP
Porter/Bond
24
2000 (r)
HBSP HBSP HBSP HBSP
Porter/Kelleher Rivkin/Porter Porter/Siggelkow Porter/Wayland
24 32 26 26
2000 (r) 1999 1998 (r) 1994 (r)
HBSP HBSP
Bradley/Akers Farhoomand/Tan
24 20
2001 (r) 2000
HBSP HBSP HBSP
Yoffie/Wang Casadesus-Masanell/Rukstad Bartlett/Wozny
24 12 24
2005 (r) 2001 2005 (r)
HBSP HBSP
Goldberg/Bell/Slack/Leamon Ghemawat/Khanna
24 24
2000 2000 (r)
HBSP
Farhoomand/Lovelock/Ng
28
2002 (r)
6
Chapter
13 Implementing and controlling the strategic plan
16 Strategic leadership
17 Entrepreneurial strategy
18 Government, public sector and not-for-profit
Title & Case # HKU069 The De-Globalization of Marks & Spencer in 2001, An Update SM87 IBM Corp. Turnaround 600098 The Walt Disney Co.: The Entertainment King 701035 Newell Co.: Acquisition Strategy 794066 Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091 Swissair's Alliances (A) 794152 Handspring: "Partnerships" SM79 Vyaderm Pharmaceuticals 101019 Identifying Value Creators HKU185 Montefiore Medical Center 101067 Wells Fargo Online Financial Services (A) 198146 Cisco Systems, Inc.: Implementing ERP 699022 The Incentives Game 902197 Executive Decision Making at General Motors 305026 Jack Welch: General Electric's Revolutionary 394065 Zipcar 802085_paper Enspire Learning 802001 ScreamingMedia, Inc. 801371 Howard Schultz and Starbucks Coffee Company 801361 Iggy's Bread of the World 801282 OXO International 697007 Jumpstart 301037 American Heart Association: Reorganization of the Western
Source
Author
Pages
Year
HBSP
Burgelman/Meza
12
2007 (r)
HBSP HBSP
Austin/Nolan Rukstad/Collis/Levine
20 28
2000 (r) 2009 (r)
HBSP
Collis/Johnson
22
1998 (r)
HBSP
Rangan/Bell
32
1998 (r)
HBSP HBSP HBSP
Yoffie/Vayle Holloway/Feldstein/Flanagan Simons/Reinbergs
20 18 16
1995 (r) 2004 (r) 2001 (r)
HBSP
Chan/Wang/Ho
16
2007 (r)
HBSP
Kaplan/Inamdar
16
2001 (r)
HBSP
Kaplan/Tempest
18
2001 (r)
HBSP
Austin/Nolan/Cotteleer
20
2002 (r)
HBSP HBSP
Barro/Hall/Lim Garvin/Levesque
14 20
2003 (r) 2006 (r)
HBSP
Bower/Dial
22
1994 (r)
HBSP
Hart/Carter
20
2005 (r)
HBSP HBSP HBSP
Hallowell/Billhardt/Andrasco/Cate Marshall/Lutz Koehn
24 26 40
2002 (r) 2001 (r) 2005 (r)
HBSP HBSP HBSP HBSP
Gendron/McGinn Bowen/Matis/Ryckebusch Grossman/McCaffrey Carroll/Ho
14 20 22 20
2001 (r) 1999 (r) 2009 (r) 2003 (r)
7
Chapter strategies
19 International expansion and globalisation strategies Cases in the book
Title & Case # Source Author States Affiliate OD2 Chapter Enrichment Program HBSP Polzer/Woolley Teams at the American Red Cross (A) 402042 Boston Lyric Opera 101111 HBSP Kaplan/Campbell Local Initiatives Support Corp. HBSP Austin/Slack 301124 Maitri AIDS Hospice SI10 HBSP Dees/Anderson New Profit, Inc. MCG006 HBSP Heskett/Dees/Elias The DaimlerChrysler Merger (A): HBSP Steger/Radler Gaining Global Competitiveness IMD130 Acer in 2001: The Reorganisation HBSP Enright/Mak HKU171 Case study 1 Threats and opportunities for Europe’s leading airlines Case study 2 SABMiller: South Africa goes quietly global Case study 3 Heineken: What’s the best strategy? Build brands or acquire companies? Case study 4 Global automotive vehicles – strategy in a mature market Case study 5 Global automotive vehicles – the battle between Ford and Toyota Case study 6 Toyota: what is its strategy for world leadership Case study 7 What can companies learn from ‘Chainsaw Al’? Case study 8 The rise and fall of CEO Carly Fiorina at Hewlett-Packard Case study 9 Disaster and recovery: thinking outside the box at IBM Case study 10 Dell – competitive advantage through low cost manufacturing and distribution Case study 11 How Galileo ended up in trouble Case study 12 Emergent strategy: who will stop Apples dominance of the music delivery business?
Pages
Year
16
2004 (r)
22 22
2001 (r) 2001 (r)
24 26 20
2001 (r) 2000 2003 (r)
30
2001
8
Understanding Strategic Management / Claire Capon Chapter Chapter 1 - What is strategy?
Chapter 2 – Environmental analysis
Title & Case # The Walt Disney Co.: The Entertainment King 701035 Anheuser-Busch and the U.S. Brewing Industry 799026 Levi's "Personal Pair" Jeans (A) BAB020 Wal-Mart Stores' Discount Operations 387018 Yahoo!: Business on Internet Time 700013 The U.S. Airline Industry in 1995 795113 Edward Jones 700009 Gillette Indonesia 597009 Computer Reservation Systems : An Industry of Its Own HKU055 Napster and Mp3: Redefining the Music Industry 9B01M002 Chinese Fireworks Industry 9A99M031 Xerox: Book-In-Time 599119 Bedrock Productions 401045 Southwest Airlines--1993 (A) 694023 Continuous Casting Investments at USX Corp. 697020 Starbucks 9A98M006 Collision Course in Commercial Aircraft: Boeing-AirbusMcDonnell Douglas--1991 (A) 391106 The U.S. Airline Industry in 1995 795113 Wal-Mart Stores, Inc. Matching Dell 799158 Starbucks 9A98M006
Source HBSP
Author Rukstad/Collis/ Levine
Pages 28
Year 2009 (r)
HBSP
McGahan
24
1998
HBSP
Lawler/Shank/Carr
6
1998
HBSP
Ghemawat
12
2007 (r)
HBSP
Rivkin/Girotto
28
2000 (r)
HBSP
McGahan/Kou
22
1995 (r)
HBSP HBSP HBSP
Porter/Bond Quelch/Long Farhoomand/Lee
24 16 18
2000 (r) 1998 (r) 2000
Ivey
Crossan /Wilkinson/Perry/Hunter/Smith
22
2001
Ivey
Beamish/Jiang
16
2000 (r)
HBSP HBSP HBSP
Rangan Roberts/Tushman Heskett/Hallowell
18 22 30
2002 (r) 2001 1997 (r)
HBSP
Christensen
18
2003 (r)
Ivey HBSP
Crossan/Kachra Yoffie/Vayle
28 20
2002 (r) 1993 (r)
HBSP
McGahan/Kou
22
1995 (r)
HBSP HBSP Ivey
Bradley/Ghemawat/Foley Rivkin/Porter Crossan/Kachra
22 32 28
2002 (r) 1999 2002 (r)
9
Chapter
Chapter 5 – Stakeholders, culture and change
Chapter 6 – Management & leadership in organisations Chapter 7 Developing competitive & marketing strategy Chapter 9 – Developing international strategy Chapter 11 Strategic control
Title & Case # Southwest Airlines--2002: An Industry Under Siege 803133 JetBlue Airways: Starting from Scratch 801354 GE's Two-Decade Transformation: Jack Welch's Leadership 399150 Al Dunlap at Sunbeam 899218 Fogdog E100 Executive Decision Making at General Motors 305026 Jack Welch: General Electric's Revolutionary 394065 Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 702442 Delta Air Lines (A): The Low-Cost Carrier Threat 704403 The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130 Acer in 2001: The Reorganisation HKU171 Vyaderm Pharmaceuticals 101019 Identifying Value Creators HKU185 Montefiore Medical Center 101067 Wells Fargo Online Financial Services (A) 198146 Cisco Systems, Inc.: Implementing ERP 699022 The Incentives Game 902197
Source HBSP
Author Heskett
Pages 24
Year 2003 (r)
HBSP
Gittell/O'Reilly
20
2001 (r)
HBSP
Bartlett/Wozny
24
2005 (r)
HBSP HBSP HBSP
Hall/Khurana/Madigan Glynn/Flanagan Garvin/Levesque
22 22 20
2003 (r) 2001 2006 (r
HBSP
Bower/Dial
22
1994 (r)
HBSP
Yoffie/Wang
24
2004 (r)
HBSP
Rivkin/Therivel
16
2005 (r)
HBSP
Steger/Radler
20
2003 (r)
HBSP
Enright/Mak
30
2001
HBSP
Simons/Reinbergs
16
2001 (r)
HBSP
Chan/Wang/Ho
16
2007 (r)
HBSP
Kaplan/Inamdar
16
2001 (r)
HBSP
Kaplan/Tempest
18
2001 (r)
HBSP
Austin/Nolan/Cotteleer
20
2002 (r)
HBSP
Barro/Hall/Lim
14
2003 (r)
10
Strategy and the Business Landscape (3 rd Edition - International) / Pankaj Ghemawat Chapter Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Title & Case # Adolph Coors in the Brewing Industry 388014 Intel Corp.--1968-2003 703427 The Offshore Drilling Industry 799111 Apple Computer, 2005 705469 Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 702442 The Music Industry and the Internet 703513 De Beers Consolidated Mines Ltd. (A) 391076 De Beers Consolidated Mines Ltd. (B) 702434 Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition 796109 The Globalization of CEMEX 701017 Wal-Mart Stores in 2003 704430 Husky Injection Molding Systems 799157 Yamato Transport: Valuing and Pricing Network Services (A) 704475 Yamato Transport: Valuing and Pricing Network Services (B)
Source HBSP
Author Ghemawat
Pages 22
Year 1992 (r)
HBSP
26
2005 (r)
HBSP
CasadesusMasanell/Yoffie/Mattu Corts
22
2001 (r)
HBSP
Yoffie/Mack
10
2005 (r)
HBSP
Yoffie/Wang
24
2004 (r)
HBSP
Anand/Cantillon
12
2004 (r)
HBSP
Ghemawat/Lenk
16
1998 (r)
HBSP
Ghemawat
4
2003 (r)
HBSP
Collis/Conrad
20
2005 (r)
HBSP
Ghemawat/Matthews
22
2004 (r)
HBSP
Ghemawat/Bradley/Mark
32
2004 (r)
HBSP
Rivkin
24
2008 (r)
HBSP
Khanna/OberholzerGee/Egawa
12
2006 (r)
HBSP
Khanna/OberholzerGee/Egawa
2
2006 (r)
11
Chapter
Chapter 4. Anticipating Competitive Dynamics
Title & Case # 704477 Matching Dell 799158 Matching Dell (B): 1998-2003 704476 Capital One Financial Corp. 700124 Dogfight over Europe: Ryanair (A) 700115 Dogfight over Europe: Ryanair (B) 700116 Dogfight over Europe: Ryanair (C) 700117 British Satellite Broadcasting versus Sky Television 794031 Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) 794079 Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (C) 794081 Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (D) 794082 Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (E) 794083 Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (F) 794084
Source
Author
Pages
Year
HBSP HBSP
Rivkin/Porter Rivkin/Giorgi
32 14
1999 2004
HBSP
Anand/Rukstad/Paige
28
2001 (r)
HBSP
Rivkin
8
2007 (r)
HBSP
Rivkin
4
2000 (r)
HBSP
Rivkin
20
2006 (r)
HBSP
Ghemawat
18
2006 (r)
HBSP
Brandenburger/Costello/Kou
14
2000 (r)
HBSP
Brandenburger/Costello/Kou
4
1995 (r)
HBSP
Brandenburger/Costello/Kou
2
1995 (r)
HBSP
Brandenburger/Costello/Kou
10
1995 (r)
HBSP
Brandenburger/Costello/Kou
2
1995 (r)
12
Chapter
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Title & Case # Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (G) 794085 The Golden Age of Home Video Games: From the Reign of Atari to the Rise of Nintendo 704487 Linux in 2004 705407 Leadership Online (A): Barnes & Noble vs. Amazon.com 798063 Leadership Online (B): Barnes & Noble vs. Amazon.com in 2005 705492 Kodak (A) 703503 Kodak (B) 704489 The Walt Disney Co.: The Entertainment King 701035 Revitalizing Philips (A) 703501 Revitalizing Philips (B) 703502
Source HBSP
Author Brandenburger/Costello/Kou
Pages 2
Year 1995 (r)
HBSP
Coughlan
16
2004 (r)
HBSP HBSP
Ghemawat/Subirana/Pham Ghemawat/Baird
36 20
2005 (r) 2004 (r)
HBSP
Ghemawat
6
2006 (r)
HBSP HBSP HBSP
Gavetti/Henderson/Giorgi Gavetti/Henderson/Giorgi Rukstad/Collis/Levine
28 6 28
2004 (r) 2004 2009 (r)
HBSP
Ghemawat/Nueno
28
2004 (r)
HBSP
Ghemawat
2
2004 (r)
13
Strategic Management (Global Edition) / Fred R. David Chapter Chapter 1. The Nature of Strategic Management
Chapter 2. The Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Title & Case # The Walt Disney Co.: The Entertainment King 701035 Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179 Intel Corp.--1968-97 797137 Apple Computer--1999 799108 Johnson & Johnson (A) 384053 Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive 392025 Club Med (A) 687046 Saturn: A Different Kind of Car Company 795010 De Beers Consolidated Mines Ltd. (A) 391076 Leadership Online (A): Barnes & Noble vs. Amazon.com 798063 Robert Mondavi: Competitive Strategy 799125 Edward Jones 700009
Source HBSP
Author Rukstad/Collis/Levine
Pages 28
Year 2009 (r)
HBSP
Porter/Wayland
26
1994 (r)
HBSP HBSP HBSP HBSP
Collis/Pisano/Botticelli Yoffie/Kwak Aguilar/Bhambri Theroux
26 22 18 22
2002 1999 1986 1993
HBSP HBSP
Hart/Arczynski/Maher McGahan/Keller
22 24
1990 (r) 1994 (r)
HBSP
Ghemawat/Lenk
16
1998 (r)
HBSP
Ghemawat/Baird
20
2004 (r)
HBSP
Porter/Bond
24
2000 (r)
HBSP
Porter/Bond
24
2000 (r)
General Motors' Asian Alliances 388094 Crown Cork & Seal in 1989 793035 The Guangdong Nowada Group 599064 Acer, Inc.: Taiwan's Rampaging Dragon 399010 Novo Industri 389148 Wal-Mart Stores, Inc. (A) A0799-0014 Chinese Fireworks Industry 9A99M031 Sunrise Medical, Inc.'s Wheelchair Products 794069
HBSP
Badaracco
22
1988 (r)
HBSP
Bradley/Cavanaugh
22
2005 (r)
HBSP
Goldberg/Knoop/St. George
14
1999 (r)
HBSP
Bartlett/St. George
20
2001 (r)
HBSP Thunderbird
Porter/Enright Barrett/Kenneth/Seward/Slape
20 22
1994 (r) 1999
Ivey
Beamish/Jiang
16
2000 (r)
HBSP
McGahan
20
1995 (r)
(r) (r) (r) (r)
14
Chapter
Chapter 5. Strategies in Action
Chapter 6. Strategy
Title & Case # Coopers & Lybrand in Hungary (A) 692112 Vistakon: 1 Day Acuvue Disposable Contact Lenses 596087 Xerox: Book-In-Time 599119 Matching Dell 799158 Allegheny Ludlum Steel Corp. (Abridged) 695023 Innovation at 3M Corp. (A) 699012 Innovation at 3M Corp. (B) 699013 Procter & Gamble: Improving Consumer Value Through Process Redesign 195126 The Financial Detective, 1996 UVA-F-1162 Starbucks 9A98M006 Cooper Industries' Corporate Strategy (A) 391095 Nucor at a Crossroads 793039 Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091 Dell: Selling Directly, Globally HKU069 Viacom, Inc.: Carpe Diem (Condensed) 398086 EG&G, Inc. (A) (Condensed) 377027 Airborne Express 798070 Corning, Inc.: A Network of Alliances 391102 Jumpstart 301037 Cameron Auto Parts (A) - Revised 9B06M015 Cameron Auto Parts (B) - Revised 9B06M016 BiC Pen Corp. (A) 374305
Source HBSP
Author Loveman/Hallowell
Pages 16
Year 1994 (r)
HBSP
Silk/Isaacson/Bell
26
1999 (r)
HBSP HBSP HBSP
Rangan Rivkin/Porter Wheelwright
18 32 22
2002 (r) 1999 1994
HBSP
Thomke/Nimgade
24
2002 (r)
HBSP
Thomke/Nimgade
4
2002 (r)
HBSP
McKenney/Clark
20
1995
Darden
Bruner
6
2001 (r)
Ivey HBSP
Crossan/Kachra Collis/Stuart
28 26
2002 (r) 1995 (r)
HBSP HBSP
Ghemawat/Stander Rangan/Bell
22 32
1998 (r) 1998 (r)
HBSP
Farhoomand/Lovelock/Ng
28
2002 (r)
HBSP
Bower/Eisenmann
20
1998 (r)
HBSP
Porter/Dougherty
18
1992 (r)
HBSP HBSP
Rivkin Bartlett/Nanda
24 26
2007 (r) 1992 (r)
HBSP Ivey
Grossman/McCaffrey Crookell/Beamish
22 14
2009 (r) 2006
Ivey
Crookell/Beamish
12
2006
HBSP
Christensen/Rachal
22
1986 (r)
15
Chapter Analysis and Choice
Chapter 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Chapter 9. Strategy
Title & Case # Cat Fight in the Pet Food Industry (A) 391189 Hermes Systems 400056 Gillette's Launch of Sensor 792028 Digitas (A): Strategic Interactive Group 301052 Monsanto and the Global Water Treatment Industry 9A99M040 Becton Dickinson: Worldwide Blood Collection Team (Abridged) 698058 Ingvar Kamprad and IKEA 390132 Corning--1996-2000: Growing Corning 401035 Johnsonville Sausage Co. (A) 387103 Building the Culture at Agilent Technologies: Back to the Future HR20 Grand & Toy: Staples' Competitive Threat 9B01M017 Five Star Beer - Pay for Performance 9A98C004 Diaper War: Kimberly-Clark Versus Procter & Gamble (Condensed) 9A92M003 Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed) 592037 LIFO or FIFO? That Is the Question 192046 Eli Lilly--1998 (A): Strategic Challenges 399173 Allegheny Ludlum: Research and Engineering Resource Allocation 692027 Frito-Lay, Inc.: A Strategic Transition (A) (Updated) 193129 Wells Fargo Online Financial
Source HBSP
Author Collis/Stuart
Pages 14
Year 1993 (r)
HBSP HBSP
Tushman/Radov Ghemawat/Esty
18 16
2004 (r) 1997 (r)
HBSP
Kanter/Lane/Sprague
14
2001 (r)
Ivey
Crossan/Vera
22
2000
HBSP
Christensen
16
1998
HBSP HBSP
Bartlett/Nanda Roberts/Tushman
20 36
1996 (r) 2001 (r)
HBSP
Roberts
16
1993 (r)
HBSP
O'Reilly/Yokoi
32
2001 (r)
Ivey
Crossan/Mark
16
2001
Ivey
Golden/Gleave
16
1998
Ivey
Morrison/Geringer/McLellan
22
2002 (r)
HBSP
Cespedes/Rangan
18
2000 (r)
HBSP
Bruns/Harmeling
12
1991 (r)
HBSP
Yoshino/Malnight
22
1999 (r)
HBSP
Leonard-Barton/Gill
30
1992 (r)
HBSP
Applegate
22
1993 (r)
HBSP
Kaplan/Tempest
18
2001 (r)
16
Chapter Review, Evaluation and Control
Additional Suggestions
Title & Case # Services (A) 198146 Chemical Bank: Implementing the Balanced Scorecard 195210 Cisco Systems, Inc.: Implementing ERP 699022 Wal-Mart Stores, Inc. 794024 Gucci Group N.V. (A) 701037 BMG Entertainment 701003 Hudepohl Brewing Co. 381092 Taco Bell Corp. 692058 Arrow Electronics, Inc. 598022 AT&T Paradyne 195165 Bridgeton Industries: Automotive Component & Fabrication Plant 190085 Destin Brass Products Co. 190089 LifeSpan Inc.: Abbott Northwestern Hospital 587104 Harnischfeger Industries: Portal Cranes 391130 Dhahran Roads (A) UVA-QA-0296 The Package War: FedEx Versus UPS UVA-G-0485 Glaxo Italia, S.p.A.: The Zinnat Marketing Decision UVA-F-1014 Thinking About Artificial Intelligence 87410 (Article) DPSC Software: The Netzee Deal 9B01E006 Samsung and the Theme Park Industry in Korea 9A96M006 Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer 9B00A031 Napster and Mp3: Redefining the Music Industry 9B01M002
Source
Author
Pages
Year
HBSP
Kaplan/Klein
20
1999 (r)
HBSP
Austin/Nolan/Cotteleer
20
2002 (r)
HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Bradley/Ghemawat/Foley Yoffie/Kwak Rivkin/Meier Salter/Keys/Applegate/Blicksilver/Elrod/Snowden Schlesinger/Hallowell Narayandas Kaplan Cooper/Bost
22 22 24 20 32 20 22 8
2002 (r) 2001 (r) 2005 (r) 1984 (r) 1994 (r) 2007 (r) 1998 (r) 1993 (r)
HBSP
Bruns
10
1997 (r)
HBSP
Menezes
20
1988 (r)
HBSP
Brandenburger/Stuart
18
1996 (r)
Darden Darden
Frey/Schlosser Spekman /Bruner/Crowder
4 34
1994 (r) 1996
Darden
Bruner
22
2000 (r)
HBSP
Sheil
10
1987
Ivey
Parent/Mark
10
2001
Ivey
Beamish/Dhanaraj/Kim
20
2002 (r)
Ivey
Dawar/Yuan
22
2001
Ivey
Crossan/Wilkinson/Perry/Hunter/Smith
22
2001
17
Strategic Management and Competitive Advantage (3 rd Edition - International) / Jay Barney Part Part I. The Tools of Strategic Analysis Part II. Business Level Strategies Part III. Corporate Strategies
Cases in the book:
Title & Case # Harlequin Enterprises: The Mira Decision 9B03M007
Source Ivey
Author White/Crossan/Mark
Pages 18
Year 2004 (r)
The British Motorcycle Industry at a Crossroads 703031
HBSP
Rivkin
12
2003
16 26 22 12
1994 (r) 1995 (r) 2001 (r) 2001
Nucleon, Inc. 692041 HBSP Pisano Cooper Industries' Corporate Strategy (A) 391095 HBSP Collis/Stuart Ben & Jerry's - Japan 9A99A037 Ivey Hagen Newell Company: The Rubbermaid Opportunity Ivey Fry 9B00M010 PART 1: THE TOOLS OF STRATEGIC ANALYSIS End-of-Part Cases 1: 1.1 Bally Total Fitness 1.2 Wal-Mart Stores Inc. in 2008 1.3 Harlequin Enterprises: The Mira Decision 1.4 True Religion and the Premium Jeans Industry PART 2: BUSINESS-LEVEL STRATEGIES End-of-Part Cases 2: 2.1 JetBlue 2.2 Nucor in 2005 2.3 The Levi’s Personal Pair Proposal 2.4 Papa John’s International, Inc.: 21st Century Growth Challenges PART 3: CORPORATE STRATEGIES End-of-Part Cases 3: 3.1 eBay Customer Support Outsourcing 3.2 Nucleon, Inc. 3.3 Cooper Industries’ Corporate Strategy (A) 3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry 3.5 Extending the “Easy” Business Model 3.6 Ben & Jerry’s—Japan 3.7 Aegis Analytical Corporation’s Strategic Alliances 3.8 Activision Blizzard
18
Strategic Management & Business Policy (International Edition) / Thomas L. Wheelen Chapter Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3 Ethics and Social Responsibility in Strategic Management Chapter 4. Environmental Scanning and Industry Analysis
Chapter 5. Internal Scanning and Organizational Analysis
Chapter 6. Strategy Formulation:
Title & Case # The Walt Disney Co.: The Entertainment King 701035 Anheuser-Busch and the U.S. Brewing Industry 799026 Levi's "Personal Pair" Jeans (A) BAB020 Wal-Mart Stores' Discount Operations 387018 GE's Two-Decade Transformation: Jack Welch's Leadership 399150 Al Dunlap at Sunbeam 899218 Fogdog E100 Digitas (A) 405023
The U.S. Airline Industry in 1995 795113 Edward Jones 700009 Gillette Indonesia 597009 Computer Reservation Systems : An Industry of Its Own HKU055 Napster and Mp3: Redefining the Music Industry 9B01M002 Chinese Fireworks Industry 9A99M031 Xerox: Book-In-Time 599119 Bedrock Productions 401045 Southwest Airlines--1993 (A) 694023 Continuous Casting Investments at USX Corp. 697020 Starbucks 9A98M006 Robert Mondavi: Competitive Strategy 799125
Source HBSP
Author Rukstad/Collis/ Levine
Pages 28
Year 2009 (r)
HBSP
McGahan
24
1998
HBSP
Lawler/Shank/Carr
6
1998
HBSP
Ghemawat
12
2007 (r)
HBSP
Bartlett/Wozny
24
2005 (r)
HBSP HBSP HBSP
Hall/Khurana/Madigan Glynn/Flanagan Lorsch/Robertson
22 22 22
2003 (r) 2001 2005 (r)
HBSP
McGahan/Kou
22
1995 (r)
HBSP HBSP HBSP
Porter/Bond Quelch/Long Farhoomand/Lee
24 16 18
2000 (r) 1998 (r) 2000
Ivey
Crossan /Wilkinson/Perry/Hunter/Smith
22
2001
Ivey
Beamish/Jiang
16
2000 (r)
HBSP HBSP HBSP
Rangan Roberts/Tushman Heskett/Hallowell
18 22 30
2002 (r) 2001 1997 (r)
HBSP
Christensen
18
2003 (r)
Ivey HBSP
Crossan/Kachra Porter/Bond
28 24
2002 (r) 2000 (r)
19
Chapter Situation Analysis and Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy and Strategic Choice
Title & Case # Eckerd Corp. 799141 Matching Dell 799158 Progressive Corp. 797109 Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179 Edmunds.com (A) 701025 iSteelAsia.com: A B2B Exchange HKU114 Apple Computer--2002 702469 Intel Corp.--1997-2000 702420 GE's Two-Decade Transformation: Jack Welch's Leadership 399150 Dean Foods 901007 Tricon Restaurants International: Globalization Re-examined 700030 Dell: Selling Directly, Globally HKU069 The De-Globalization of Marks & Spencer in 2001, An Update SM87 IBM Corp. Turnaround 600098 Selecting a Hosting Provider 601171 Documentum, Inc. 502026 Martin Smith: May 2002 802160 Incat 601045 Kuehne & Nagel in the AsiaPacific HKU048 Building the Culture at Agilent Technologies: Back to the Future HR20 Cisco Systems: Web-enablement 301056 Hermes Systems 400056 Eli Lilly--1998 (A): Strategic Challenges 399173 Eli Lilly--1998 (B): Emerging Global Organization 399174
Source HBSP HBSP HBSP HBSP
Author Porter/Kelleher Rivkin/Porter Porter/Siggelkow Porter/Wayland
Pages 24 32 26 26
Year 2000 (r) 1999 1998 (r) 1994 (r)
HBSP HBSP
Bradley/Akers Farhoomand/Tan
24 20
2001 (r) 2000
HBSP HBSP HBSP
Yoffie/Wang Casadesus-Masanell/Rukstad Bartlett/Wozny
24 12 24
2005 (r) 2001 2005 (r)
HBSP HBSP
Goldberg/Bell/Slack/Leamon Ghemawat/Khanna
24 24
2000 2000 (r)
HBSP
Farhoomand/Lovelock/Ng
28
2002 (r)
HBSP
Burgelman/Meza
12
2007 (r)
HBSP HBSP
Austin/Nolan Austin
20 12
2000 (r) 2001
HBSP HBSP HBSP HBSP
Lal/Lanagan Hardymon/Lerner/Leamon West/Kasper Thompson/Clark
26 16 40 24
2002 (r) 2002 (r) 2000 1999
HBSP
O'Reilly/Yokoi
32
2001 (r)
HBSP
Nolan/Porter/Akers
26
2005 (r)
HBSP HBSP
Tushman/Radov Yoshino/Malnight
18 22
2004 (r) 1999 (r)
HBSP
Yoshino/Malnight
16
1999 (r)
20
Chapter
Chapter 10 . Strategy Implementation: Staffing and Directing
Chapter 11. Evaluation and Control
Web Chapter A. Strategic Issues in Managing Technology and Innovation
Web Chapter B. Strategic Issues in Entrepreneurial Ventures and Small Businesses
Title & Case # Harvey Golub: Recharging American Express 396212 Acer, Inc.: Taiwan's Rampaging Dragon 399010 The Men's Wearhouse: Success in a Declining Industry HR5 Specialty Medical Chemicals 399094 AvantGo 601095 Corning--1996-2000: Growing Corning 401035 Maureen Frye at Quaker Steel and Alloy Corp. 496024 Vyaderm Pharmaceuticals 101019 Identifying Value Creators HKU185 Montefiore Medical Center 101067 Wells Fargo Online Financial Services (A) 198146 Cisco Systems, Inc.: Implementing ERP 699022 The Incentives Game 902197 American Express Interactive 802022 Moore Medical Corp. 601142 Selecting a Hosting Provider 601171 Mellon Investor Services 402036 What's the BIG Idea? (A) 602105 Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079 IDEO Product Development 600143 Zipcar 802085_paper Enspire Learning 802001 ScreamingMedia, Inc. 801371 Howard Schultz and Starbucks
Source HBSP
Author Garvin/March
Pages 24
Year 1996 (r)
HBSP
Bartlett/St. George
20
2001 (r)
HBSP
Pfeffer
26
2004 (r)
HBSP
Hamermesh/Doran
24
1999 (r)
HBSP HBSP
MacCormack/Herman Roberts/Tushman
20 36
2001 (r) 2001 (r)
HBSP
Gabarro
12
1996 (r)
HBSP
Simons/Reinbergs
16
2001 (r)
HBSP
Chan/Wang/Ho
16
2007 (r)
HBSP
Kaplan/Inamdar
16
2001 (r)
HBSP
Kaplan/Tempest
18
2001 (r)
HBSP
Austin/Nolan/Cotteleer
20
2002 (r)
HBSP HBSP
Barro/Hall/Lim Applegate
14 22
2003 (r) 2001 (r)
HBSP HBSP
McAfee/Bounds Austin
22 12
2003 (r) 2001
HBSP HBSP HBSP
DeLong/Vijayaraghavan Christensen/Anthony Christensen
14 22 10
2002 2005 (r) 1998
HBSP
Thomke/Nimgade
22
2007 (r)
HBSP
Hart/Carter
20
2005 (r)
HBSP HBSP HBSP
Hallowell/Billhardt/Andrasco/Cate Marshall/Lutz Koehn
24 26 40
2002 (r) 2001 (r) 2005 (r)
21
Chapter
Web Chapter C. Strategic Issues in Not-For-Profit Organizations
Cases in the book
Title & Case # Source Author Coffee Company 801361 Iggy's Bread of the World 801282 HBSP Gendron/McGinn OXO International 697007 HBSP Bowen/Matis/Ryckebusch Jumpstart 301037 HBSP Grossman/McCaffrey American Heart Association: HBSP Carroll/Ho Reorganization of the Western States Affiliate OD2 Chapter Enrichment Program HBSP Polzer/Woolley Teams at the American Red Cross (A) 402042 Boston Lyric Opera 101111 HBSP Kaplan/Campbell Local Initiatives Support Corp. HBSP Austin/Slack 301124 Maitri AIDS Hospice SI10 HBSP Dees/Anderson New Profit, Inc. MCG006 HBSP Heskett/Dees/Elias Part Seven: CASES IN STRATEGIC MANAGEMENT Section A. Corporate Governance and Social Responsibility Section B. Business Ethics Section C. International Issues in Strategic Management Section D. General Issues in Strategic Management Section E. Mini Cases
Pages
Year
14 20 22 20
2001 (r) 1999 (r) 2009 (r) 2003 (r)
16
2004 (r)
22 22
2001 (r) 2001 (r)
24 26
2001 (r) 2000
22
Course: Operations Management
23
Operations Management (6th Edition) / Nigel Slack Chapter 3. Operations strategy
4. Process design
5. The design of products and services
6. Supply network design / 13. Supply chain planning and control Supplement to Chapter 6 – Forecasting
Title & Case # Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 692056 Fresh Connections 600022 Hitting the Wall: Nike and International Labor Practices 700047 Hewlett-Packard: Singapore (A) 694035 Komatsu Ltd.: Project G's Globalization 398016 McDonald's Corp. 693028 Southwest Airlines--1993 (A) 694023 Toys "R" Us Japan 796077 Lenzing AG: Expanding in Indonesia 796099 Massachusetts General Hospital: CABG Surgery (A) 696015 John Crane UK Ltd.: The CAD-CAM Link 691021 Product Development at Dell Computer Corp. 699010 The Ritz-Carlton Hotel Co. 601163 Product Development at Dell Computer Corp. 699010 Innovation at 3M Corp. (A) 699012 CIBA Vision: The Daily Disposable Lens Project (A) 696100 Apple Powerbook (A): Design Quality and Time to Market 994023 BMW: The 7-Series Project (A) 692083 Supply Chain Management at World Co. Ltd. 601072 Ford Motor Co.: Supply Chain Strategy 699198 Sport Obermeyer Ltd. 695022 Barilla SpA (A) 694046 A Tale of Two Electronic Components Distributors 697064 Merchandising at Nine West Retail Stores 698098 New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand HKU011 Sport Obermeyer Ltd. 695022
Source
Author
Pages
Year
HBSP HBSP
Wheelwright/Pisano/West West/Harmeling/Kasper
18 24
1998 (r) 2003 (r)
HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Spar/Burns Leonard-Barton/Thill Bartlett Upton/Margolis Heskett/Hallowell Spar Ricciardi/Bures/Spar
24 18 20 22 30 20 24
2002 (r) 1994 (r) 1998 (r) 1996 (r) 1997 (r) 1999 (r) 2008 (r)
HBSP HBSP
Wheelwright/Weber Upton
22 24
2004 (r) 1991 (r)
HBSP HBSP
Thomke/Krishnan/Nimgade Sucher/McManus
22 30
1999 (r) 2005 (r)
HBSP HBSP
Thomke/Krishnan/Nimgade Thomke/Nimgade
22 24
1999 (r) 2002 (r)
HBSP
Pisano
20
2002 (r)
HBSP HBSP
March Pisano
22 20
1994 2002 (r)
HBSP HBSP HBSP HBSP
Raman/McClelland/Fisher Austin Hammond/Raman Hammond
22 10 20 22
2001 (r) 2001 (r) 2006 (r) 2008 (r)
HBSP HBSP
Raman/Rao Raman/Welch
20 18
2007 (r) 2001 (r)
HBSP HBSP
Lovelock Hammond/Raman
20 20
1998 2006 (r)
24
Chapter
7. Layout and flow
9. People, jobs and organization
11. Capacity planning and control
12. Inventory planning and control
14. Enterprise resource planning (ERP) / Supplement to Chapter 14 – Materials requirements planning (MRP) 15. Lean synchronization 16. Project planning and control
Title & Case # L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 Toshiba: Ome Works 696059 Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B) 686089 Southwest Airlines (A) HR1A Eli Lilly: The Evista Project 699016 PPG: Developing a Self-Directed Work Force (A) 693020 Lincoln Electric Co. 376028 National Cranberry Cooperative (Abridged) 688122 Lenzing AG: Expanding in Indonesia 796099 Chaparral Steel (Abridged) 687045 Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand 603058 Pioneer Hi-Bred International, Inc.: Supply Management 898238 L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 Blanchard Importing and Distribution Co., Inc. 673033 Digital Equipment Corp.: The Endpoint Model (A) 688059 Tektronix, Inc.: Global ERP Implementation 699043 Vandelay Industries, Inc. 697037
Moore Medical Corp. 601142 Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant 693086 Microsoft Office 2000 600097 Chrysler and BMW: Tritec Engine Joint Venture 600004 BAE Automated Systems (A): Denver International Airport Baggage-Handling System 396311
Source
Author
Pages
Year
HBSP HBSP
Schleifer Bowen/Hammond/Ryckebusch/Uchikoga
6 18
1993 (r) 2008 (r)
HBSP HBSP HBSP
Garvin/March O'Reilly/Pfeffer Wheelwright/Verlinden
4 28 24
1990 (r) 2006 (r) 2000 (r)
HBSP HBSP
Garvin/Klein Berg/Fast
18 30
1992 1983 (r)
HBSP HBSP HBSP
Shapiro Ricciardi/Bures/Spar Clark
10 24 20
2006 (r) 2008 (r) 1998 (r)
HBSP
Bowen/Groberg
22
HBSP
He/Clark
16
2000 (r)
HBSP
Schleifer
6
1993 (r)
HBSP
Marshall/Drinan
12
1984 (r)
HBSP
Garvin/Simpson
14
1997 (r)
HBSP HBSP
Austin/Nolan/Westerman/Cotteleer Upton/McAfee
22 16
1999 1997 (r)
HBSP
McAfee/Bounds
22
2003 (r)
HBSP HBSP
Mishina MacCormack/Herman
24 18
1993 (r) 2000 (r)
HBSP
Bowen/Purrington
26
2004 (r)
HBSP
Applegate/Montealegre/Nelson/Knoop
16
1996 (r)
2002
25
Chapter
17. Q uality management
Supplement to Chapter 17 – Statistical process control (SPC)
Title & Case # Turner Construction Co.: Project Management Control Systems 190128 GE: We Bring Good Things to Life (A) 899162 Wainwright Industries (A): Beyond the Baldrige 396219 Romeo Engine Plant (Abridged) 197100 Motorola-Penang 494135 Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) 694047 Deutsche Allgemeinversicherung 696084
Process Control at Polaroid (A) 693047
Source
Author
Pages
Year
HBSP HBSP
Simons/Weston Heskett
20 24
1999 (r) 2000 (r)
HBSP HBSP HBSP
Kanter/Klein Kaplan/Hutton Gogan/Zuboff/Schuck
16 10 18
1996 (r) 1997 1994 (r)
HBSP HBSP
Shapiro/Watkins/Rosegrant Upton
24 12
1997 (r) 1997 (r)
HBSP
Wheelwright/Bowen/Elliott
18
2002 (r)
26
Operations Management (10th Edition - Global) / Jay Heizer Chapter Chapter 1. Operations and Productivity Chapter 2. Operations Strategy in a Global Environment
Chapter 3. Project Management
Chapter 4. Forecasting
Chapter 5. Design of Goods and Services
Title & Case # Taco Bell Corp. 692058 Mass Production and the Beginnings of Scientific Management 391255 Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 692056 Fresh Connections 600022 Hitting the Wall: Nike and International Labor Practices 700047 Hewlett-Packard: Singapore (A) 694035 Komatsu Ltd.: Project G's Globalization 398016 McDonald's Corp. 693028 Southwest Airlines--1993 (A) 694023 Toys "R" Us Japan 796077 Lenzing AG: Expanding in Indonesia 796099 Microsoft Office 2000 600097 Chrysler and BMW: Tritec Engine Joint Venture 600004 BAE Automated Systems (A): Denver International Airport Baggage-Handling System 396311 Turner Construction Co.: Project Management Control Systems 190128 Merchandising at Nine West Retail Stores 698098 New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand HKU011 Sport Obermeyer Ltd. 695022 L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 The Ritz-Carlton Hotel Co. 601163 Product Development at Dell Computer Corp. 699010 Innovation at 3M Corp. (A) 699012 CIBA Vision: The Daily Disposable Lens Project (A) 696100 Apple Powerbook (A): Design Quality and Time to Market 994023 BMW: The 7-Series Project (A) 692083
Source HBSP
Author Schlesinger/Hallowell
Pages 32
Year 1994 (r)
HBSP
McCraw
18
1995 (r)
HBSP HBSP
Wheelwright/Pisano/West West/Harmeling/Kasper
18 24
1998 (r) 2003 (r)
HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Spar/Burns Leonard-Barton/Thill Bartlett Upton/Margolis Heskett/Hallowell Spar Ricciardi/Bures/Spar MacCormack/Herman
24 18 20 22 30 20 24 18
2002 (r) 1994 (r) 1998 (r) 1996 (r) 1997 (r) 1999 (r) 2008 (r) 2000 (r)
HBSP
Bowen/Purrington
26
2004 (r)
HBSP
Applegate/Montealegre/Nelson/Knoop
16
1996 (r)
HBSP HBSP
Simons/Weston Raman/Welch
20 18
1999 (r) 2001 (r)
HBSP HBSP
Lovelock Hammond/Raman
20 20
1998 2006 (r)
HBSP HBSP
Schleifer Sucher/McManus
6 30
1993 (r) 2005 (r)
HBSP HBSP
Thomke/Krishnan/Nimgade Thomke/Nimgade
22 24
1999 (r) 2002 (r)
HBSP
Pisano
20
2002 (r)
HBSP HBSP
March Pisano
22 20
1994 2002 (r)
27
Chapter
Chapter 12. Inventory Management
Chapter 13. Aggregate Planning Chapter 14. Material Requirements Planning (MRP) and ERP Chapter 15. ShortTerm Scheduling Chapter 16. Justin-Time and Lean Operations Chapter 17. Maintenance and Reliability
Title & Case # A Tale of Two Electronic Components Distributors 697064 Pioneer Hi-Bred International, Inc.: Supply Management 898238 L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 Blanchard Importing and Distribution Co., Inc. 673033 MacPherson Refrigeration Limited 9A93D021 Sport Obermeyer Ltd. 695022 Chaircraft Corp.--1988 689082 Digital Equipment Corp.: The Endpoint Model (A) 688059 Tektronix, Inc.: Global ERP Implementation 699043 Vandelay Industries, Inc. 697037 Moore Medical Corp. 601142 The Patient Care Delivery Model at the Massachusetts General Hospital 699154 Southern Pulp and Paper 696103 Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant 693086 The Dana-Farber Cancer Institute 699025 Workplace Safety at Alcoa (A) 692042 A Brush with AIDS (A) 394058
Source
Author
Pages
Year
HBSP
Raman/Rao
20
2007 (r)
HBSP
He/Clark
16
2000 (r)
HBSP
Schleifer
6
1993 (r)
HBSP Ivey HBSP HBSP
Marshall/Drinan Haywood-Farmer/Rankin Hammond/Raman Shapiro/Kuzman
12 8 20 16
1984 (r) 2002 (r) 2006 (r) 2006 (r)
HBSP
Garvin/Simpson
14
1997 (r)
HBSP HBSP HBSP
Austin/Nolan/Westerman/Cotteleer Upton/McAfee McAfee/Bounds
22 16 22
1999 1997 (r) 2003 (r)
HBSP HBSP
Edmondson/Bohmer/Heaphy Upton/Bolen
24 10
2000 (r) 1996
HBSP HBSP HBSP HBSP
Mishina Bohmer/Winslow Clark/Margolis Badaracco/Useem
24 18 22 8
1993 (r) 1999 (r) 2000 (r) 1994 (r)
29
Operations Management (9 th Edition - Global) / Lee J. Krajewski Chapter 2 Project Management
3 P rocess Strategy
5 Quality And Performance
6 Capacity Planning
8 Lean Systems 9 Supply Chain Design / 10 Supply Chain Integration
11 L ocation
Title & Case # Microsoft Office 2000 600097 Chrysler and BMW: Tritec Engine Joint Venture 600004 BAE Automated Systems (A): Denver International Airport Baggage-Handling System 396311 Turner Construction Co.: Project Management Control Systems 190128 Massachusetts General Hospital: CABG Surgery (A) 696015 John Crane UK Ltd.: The CAD-CAM Link 691021 Product Development at Dell Computer Corp. 699010 GE: We Bring Good Things to Life (A) 899162 Wainwright Industries (A): Beyond the Baldrige 396219 Romeo Engine Plant (Abridged) 197100 Motorola-Penang 494135 Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) 694047 National Cranberry Cooperative (Abridged) 688122 Lenzing AG: Expanding in Indonesia 796099 Chaparral Steel (Abridged) 687045 Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand 603058 Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant 693086 Supply Chain Management at World Co. Ltd. 601072 Ford Motor Co.: Supply Chain Strategy 699198 Sport Obermeyer Ltd. 695022 Barilla SpA (A) 694046 A Tale of Two Electronic Components Distributors 697064 Filene's Basement 594018
Source HBSP
Author MacCormack/Herman
Pages 18
Year 2000 (r)
HBSP
Bowen/Purrington
26
2004 (r)
HBSP
Applegate/Montealegre/Nelson/Knoop
16
1996 (r)
HBSP
Simons/Weston
20
1999 (r)
HBSP HBSP
Wheelwright/Weber Upton
22 24
2004 (r) 1991 (r)
HBSP HBSP
Thomke/Krishnan/Nimgade Heskett
22 24
1999 (r) 2000 (r)
HBSP HBSP HBSP
Kanter/Klein Kaplan/Hutton Gogan/Zuboff/Schuck
16 10 18
1996 (r) 1997 1994 (r)
HBSP
Shapiro/Watkins/Rosegrant
24
1997 (r)
HBSP HBSP HBSP
Shapiro Ricciardi/Bures/Spar Clark
10 24 20
2006 (r) 2008 (r) 1998 (r)
HBSP
Bowen/Groberg
22
HBSP
Mishina
24
1993 (r)
HBSP HBSP HBSP HBSP
Raman/McClelland/Fisher Austin Hammond/Raman Hammond
22 10 20 22
2001 (r) 2001 (r) 2006 (r) 2008 (r)
HBSP HBSP
Raman/Rao Bell/Starr
20 24
2007 (r) 1998 (r)
2002
30
Chapter
12 Inventory Management
13 Forecasting
14 Operations Planning And Scheduling
15 Resource Planning
Title & Case # To Move or Not to Move: Cathay Pacific Airways HKU003 Wriston Manufacturing Corp. 698049 Ellis Manufacturing Co. 682103 Pioneer Hi-Bred International, Inc.: Supply Management 898238 L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 Blanchard Importing and Distribution Co., Inc. 673033 Merchandising at Nine West Retail Stores 698098 New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand HKU011 Sport Obermeyer Ltd. 695022 L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 MacPherson Refrigeration Limited 9A93D021 Sport Obermeyer Ltd. 695022 Chaircraft Corp.--1988 689082 Digital Equipment Corp.: The Endpoint Model (A) 688059 Tektronix, Inc.: Global ERP Implementation 699043 Vandelay Industries, Inc. 697037 Moore Medical Corp. 601142 The Patient Care Delivery Model at the Massachusetts General Hospital 699154 Southern Pulp and Paper 696103 Southwest Airlines (A) HR1A Eli Lilly: The Evista Project 699016 PPG: Developing a Self-Directed Work Force (A) 693020
Source
Author
Pages
Year
HBSP HBSP HBSP
Farhoomand/Ng/Tsang Hammond Shapiro
22 16 20
1998 1997 1995 (r)
HBSP
He/Clark
16
2000 (r)
HBSP
Schleifer
6
1993 (r)
HBSP HBSP
Marshall/Drinan Raman/Welch
12 18
1984 (r) 2001 (r)
HBSP HBSP
Lovelock Hammond/Raman
20 20
1998 2006 (r)
HBSP Ivey HBSP HBSP
Schleifer Haywood-Farmer/Rankin Hammond/Raman Shapiro/Kuzman
6 8 20 16
1993 (r) 2002 (r) 2006 (r) 2006 (r)
HBSP
Garvin/Simpson
14
1997 (r)
HBSP HBSP HBSP
Austin/Nolan/Westerman/Cotteleer Upton/McAfee McAfee/Bounds
22 16 22
1999 1997 (r) 2003 (r)
HBSP HBSP HBSP HBSP
Edmondson/Bohmer/Heaphy Upton/Bolen O'Reilly/Pfeffer Wheelwright/Verlinden
24 10 28 24
2000 (r) 1996 2006 (r) 2000 (r)
HBSP
Garvin/Klein
18
1992
31
Course: Marketing Management
32
Marketing Management (First European Edition) / Philip Kotler, Kevin Keller Chapter Chapter 3. Developing Marketing Strategies & Plans Chapter 5. The Changing Marketing Environment and Information Management Chapter 6 Managing Market Research and Forecasting Chapter 7. Analyzing Consumer Markets Chapter 8. Analyzing Business Markets Chapter 9. Dealing with Competition Chapter 10 Segmenting, Analysing and Creating Target Market Differentiating and Positioning Strategies Chapter 11. Creating Customer Value, Satisfaction & Loyalty Chapter 12 Creating and Managing Brand Equity / Chapter 13 Devising a Contemporary Branding Strategy
Title & Case # Virtual Vineyards 396264 Colgate-Palmolive Co.: The Precision Toothbrush 593064 XM Satellite Radio (A) 504009 Freeport Studio 501021 Omnitel Pronto Italia 501002 Bayerische Motoren Werke AG (BMW) 593082 Ice-Fili 703516 The Coop: Market Research 599113 XM Satellite Radio (A) 504009 CIBA-GEIGY Agricultural Division 582026 Augat Electronics Inc. 9A99A009
Source HBSP HBSP
Author Rayport/Silk/Gerace/Klein Quelch/Laidler
Pages 28 24
Year 2004 (r) 2006 (r)
HBSP HBSP HBSP HBSP
Godes/Ofek Lal/Weber Lal/Knoop/Raju Dolan
26 28 24 22
2004 (r) 2007 (r) 2005 (r) 1993 (r)
HBSP HBSP
Rukstad/Mattu/Petinova Bolton/Moon
30 14
2005 (r) 1999 (r)
HBSP HBSP
Godes/Ofek Shapiro/Pigneri/Schoeman
26 14
2004 (r) 1987 (r)
Ivey
Ryans
14
2000 (r)
The Brita Products Co. 500024
HBSP
Deighton
18
2002 (r)
L'Oreal of Paris: Bringing "Class to Mass" with Plenitude 598056
HBSP
Dolan
38
1997
The Brita Products Co. 500024
HBSP
Deighton
18
2002 (r)
Land Rover North America, Inc. 596036 Dewar's (A): Brand Repositioning in the 1990s 596076 Sealed Air Corp. 582103
HBSP
Fournier
32
1996 (r)
HBSP
Silk/Klein
30
1997 (r)
HBSP
Dolan
18
1985 (r)
33
Chapter Chapter 15 Introducing New Market Offerings
Chapter 16 Developing and Managing Pricing Strategies Chapter 17 Designing and Managing Supply Networks Chapter 18 Managing Service Process and the Customer Interface Chapter 19. Designing & Managing Marketing Communications Chapter 20 Managing Global and Personal Communications
Title & Case # XM Satellite Radio (A) 504009 Biopure Corp. 598150 Northern Telecom (A): Greenwich Investment Proposal (Condensed) 594051 Northern Telecom (B): The Norstar Launch 593104 Computron, Inc. (2006) 597063 Value Pricing at Procter & Gamble (A) M284A FreeMarkets OnLine 598109 RCI Master Distributor: Evolution of Supplier Relationships 595001
Source HBSP HBSP HBSP
Author Godes/Ofek Gourville Dolan
Pages 26 18 8
Year 2004 (r) 1999 (r) 1994 (r)
HBSP
Dolan
28
1993 (r)
HBSP HBSP
Quelch Lal/Kristofferson
6 28
2007 (r) 1996
HBSP HBSP
Rangan Rangan
20 18
1999 (r) 1995 (r)
Calyx & Corolla 592035
HBSP
Salmon/Wylie
32
1995 (r)
Suave (C) 585019
HBSP
Albion
22
1994 (r)
Milford Industries (A) 584012 Milford Industries (B) 584013 Rougemont Fruit Nectar: Distributing in China 9A99A016 Citibank: Launching the Credit Card in Asia Pacific (A) 595026 Ice-Fili 703516
HBSP HBSP Ivey
Shapiro/Dolan Shapiro/Dolan Beamish/Gleave
12 6 18
2007 (r) 1985 (r) 1999
HBSP
Rangan
26
2002 (r)
HBSP
Rukstad/Mattu/Petinova
30
2005 (r)
34
Marketing Management (13 th Edition) / Philip Kotler Chapter Chapter 1. Defining Marketing for the 21st Century Chapter 2. Developing Marketing Strategies & Plans Chapter 3. Gathering Information & Scanning the Environment Chapter 4. Conducting Marketing Research & Fore casting Demand Chapter 5. Creating Customer Value, Satisfaction, & Loyalty Chapter 6. Analyzing Consumer Markets Chapter 7. Analyzing Business Markets Chapter 8. Identifying Mark et Segments & Targets Chapter 9. Creating Brand Equity
Chapter 11. Dealing with Competition
Title & Case # National Chemical Corp.: TigerTread 583151
Source HBSP
Author Cardozo
Pages 4
Year 1983
Virtual Vineyards 396264 Colgate-Palmolive Co.: The Precision Toothbrush 593064 XM Satellite Radio (A) 504009 Freeport Studio 501021 Omnitel Pronto Italia 501002 Bayerische Motoren Werke AG (BMW) 593082 Ice-Fili 703516 The Coop: Market Research 599113 XM Satellite Radio (A) 504009
HBSP HBSP
Rayport/Silk/Gerace/Klein Quelch/Laidler
28 24
2004 (r) 2006 (r)
HBSP HBSP HBSP HBSP
Godes/Ofek Lal/Weber Lal/Knoop/Raju Dolan
26 28 24 22
2004 (r) 2007 (r) 2005 (r) 1993 (r)
HBSP HBSP
Rukstad/Mattu/Petinova Bolton/Moon
30 14
2005 (r) 1999 (r)
HBSP
Godes/Ofek
26
2004 (r)
The Brita Products Co. 500024
HBSP
Deighton
18
2002 (r)
CIBA-GEIGY Agricultural Division 582026 Augat Electronics Inc. 9A99A009
HBSP
Shapiro/Pigneri/Schoeman
14
1987 (r)
Ivey
Ryans
14
2000 (r)
L'Oreal of Paris: Bringing "Class to Mass" with Plenitude 598056
HBSP
Dolan
38
1997
Land Rover North America, Inc. 596036 Dewar's (A): Brand Repositioning in the 1990s 596076 The Brita Products Co. 500024 Sealed Air Corp. 582103
HBSP
Fournier
32
1996 (r)
HBSP
Silk/Klein
30
1997 (r)
HBSP HBSP
Deighton Dolan
18 18
2002 (r) 1985 (r)
35
Chapter Chapter 12. Setting Product Strategy
Title & Case # Colgate-Palmolive Co.: The Precision Toothbrush 593064
Source HBSP
Author Quelch/Laidler
Pages 24
Year 2006 (r)
Chapter 13. Designing & Managing Services Chapter 14. Developing Pricing Strategies & Programs Chapter 15. Designing & Managing Value Networks & Channels Chapter 16. Managing Retailing, Wholesaling & Logistics Chapter 17. Designing & Managing Integrated Marketing Communications Chapter 18. Managing Mass Communications: Advertising, Sales Promotion, Events & Public Relations Chapter 19. Managing Personal Communications: Direct Marketing & the Sales Force Chapter 20. Introducing New Market Offerings
Calyx & Corolla 592035 ServiceMaster Industries, Inc. 388064 Computron, Inc. (2006) 597063 Value Pricing at Procter & Gamble (A) M284A FreeMarkets OnLine 598109 RCI Master Distributor: Evolution of Supplier Relationships 595001
HBSP HBSP
Salmon/Wylie Heskett
32 18
1995 (r) 1988 (r)
HBSP HBSP
Quelch Lal/Kristofferson
6 28
2007 (r) 1996
HBSP HBSP
Rangan Rangan
20 18
1999 (r) 1995 (r)
MathSoft, Inc. (A) 593094
HBSP
Rangan/Swartz
24
1994 (r)
Suave (C) 585019
HBSP
Albion
22
1994 (r)
Reagan-Bush '84 UVA-M-0340
Darden
Norton
12
1990 (r)
Milford Industries (A) 584012 Milford Industries (B) 584013
HBSP HBSP
Shapiro/Dolan Shapiro/Dolan
12 6
2007 (r) 1985 (r)
XM Satellite Radio (A) 504009 Biopure Corp. 598150 Northern Telecom (A): Greenwich Investment Proposal (Condensed) 594051 Northern Telecom (B): The Norstar Launch 593104
HBSP HBSP HBSP
Godes/Ofek Gourville Dolan
26 18 8
2004 (r) 1999 (r) 1994 (r)
HBSP
Dolan
28
1993 (r)
36
Chapter Chapter 21. Tapping into Global Markets
Chapter 22. Managing a Holistic Marketing Organization
Title & Case # Rougemont Fruit Nectar: Distributing in China 9A99A016 Citibank: Launching the Credit Card in Asia Pacific (A) 595026 Ice-Fili 703516 Parker Brothers (A) 580085 ServiceMaster Industries, Inc. 388064
Source Ivey
Author Beamish/Gleave
Pages 18
Year 1999
HBSP
Rangan
26
2002 (r)
HBSP HBSP HBSP
Rukstad/Mattu/Petinova Cady Heskett
30 12 18
2005 (r) 1985 (r) 1988 (r)
37
Marketing Management: A Relationship Approach (2nd Edition) / Svend Hollensen Chapter 4 Customer behaviour
5 Competitor analysis and intelligence
7 SWOT analysis, strategic marketing planning and portfolio analysis 8 Segmentation, targeting, positioning and competitive strategies
Title & Case # Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry 795043 Heineken N.V.: Global Branding and Advertising 596015 Clust.com: Dream More and Pay Less 501047 TiVo 501038 Microsoft CarPoint 898280 Optical Distortion, Inc. (A) 575072 VerticalNet (www.verticalnet.com) 500041 Arrow Electronics, Inc. 598022 Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed) 592037 Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079 Matching Dell 799158 Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 702442 eBay, Inc. 700007 Robert Mondavi: Competitive Strategy 799125 Skil Corp. 389005 Eastman Kodak Co.: Funtime Film 594111 The Daimler Chrysler Commercial Vehicles Division IB27 Wal-Mart Stores, Inc. (A) A07-99-0014 Virtual Vineyards 396264 Colgate-Palmolive Co.: The Precision Toothbrush 593064 XM Satellite Radio (A) 504009
Source HBSP
Author Koehn/Voorheis
Pages 20
Year 1996 (r)
HBSP
Quelch
14
1998 (r)
HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Wathieu Wathieu/Zoglio Rayport/Bajaj/Haithcox/Kadyan Clarke/Wise Narayandas Narayandas Cespedes/Rangan
16 16 32 12 26 20 18
2000 2005 2000 1999 2000 2007 2000
HBSP
Christensen
10
1998
HBSP HBSP
Rivkin/Porter Yoffie/Wang
32 24
1999 2004 (r)
HBSP HBSP HBSP HBSP HBSP
Bradley/Porter Porter/Bond Porter/Ong Dolan Hannan/Podolny/Roberts
32 24 20 6 26
2001 2000 1988 1995 2007
Thunderbird HBSP HBSP
Barrett/Kenneth/Seward/Slape Rayport/Silk/Gerace/Klein Quelch/Laidler
22 28 24
1999 2004 (r) 2006 (r)
HBSP
Godes/Ofek
26
2004 (r)
L'Oreal of Paris: Bringing "Class to Mass" with Plenitude 598056 American Airlines' Value Pricing (A) 594001 The Brita Products Co. 500024 Sealed Air Corp. 582103
HBSP
Dolan
38
1997
HBSP HBSP HBSP
Silk/Michael Deighton Dolan
24 18 18
1994 (r) 2002 (r) 1985 (r)
(r) (r) (r) (r) (r) (r)
(r) (r) (r) (r)
38
Chapter
11 Product and service decisions
Title & Case # Mary Kay Cosmetics: Asian Market Entry (A) 594023 Dewar's (A): Brand Repositioning in the 1990s 596076 Oscar Mayer: Strategic Marketing Planning 597051 Barco Projection Systems (A): Worldwide Niche Marketing 591133 Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) 595035 Wingcast: Creating and Capturing Value in Telematics
Asera: Strategic Positioning for Success
12 Pricing decisions
Imedia Corp.: The Pricing Decision 598005 Cumberland Metal Industries: Engineered Products Division--1980 580104 InPart 898213 Priceline.com: Name Your Own Price 500070 Vistakon: 1 Day Acuvue Disposable Contact Lenses 596087 Omnitel Pronto Italia 501002 Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed) 592037 Computron, Inc. (2006) 597063 Value Pricing at Procter & Gamble (A) M284A FreeMarkets OnLine 598109
Source HBSP
Author Quelch/Laidler
Pages 36
Year 2009 (r)
HBSP
Silk/Klein
30
1997 (r)
HBSP
Quelch/Kotchen/Drane
14
1998 (r)
HBSP
Moriarty/McQuade
20
2002 (r)
HBSP
Rangan/Bell
36
1997 (r)
Prentice Hall M-PRSB-PHALL (978-MPRSB-PHAL-L) E-commerce and Technology Cases, 1/e Prentice Hall M-PRSB-PHALL (978-MPRSB-PHAL-L)
Sawhney
26
2002
Sawhney
28
2002
E-commerce and Technology Cases, 1/e HBSP HBSP
Kosnik/Kempel Shapiro/Sherman
30 16
1997 (r) 1985 (r)
HBSP HBSP HBSP
Lassiter/Roberts/Biotti Dolan Silk/Isaacson/Bell
24 12 26
2000 (r) 2000 (r) 1999 (r)
HBSP HBSP
Lal/Knoop/Raju Cespedes/Rangan
24 18
2005 (r) 2000 (r)
HBSP HBSP HBSP
Quelch Lal/Kristofferson Rangan
6 28 20
2007 (r) 1996 1999 (r)
39
Chapter 13 Distribution decisions
14 Communication decisions
Title & Case # Southwest Airlines (A) 575060 Merrill Lynch: Integrated Choice (Abridged) 301081 Ingersoll-Rand (A): Managing Multiple Channels-1985 589121 CVS: The Web Strategy 500008 Kana Communications 501003 Wal-Mart Stores, Inc. 794024 MathSoft, Inc. (A) 593094 Goodyear: The Aquatred Launch (Condensed) 500039 Z Corp. 801210 Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers 500064 Pilgrim Drug Co. 499062 Dendrite International (A) (Condensed) 597072 Interep National Radio Sales, Inc. 999011 Centra Software 502009 Rockwell Automation: The Channel Challenge in the MRO Market
Cofidis 501055 Cunard Line Ltd.: Managing Integrated Marketing Communications 594046 Bronner Slosberg Humphrey 598136 yesmail.com 500092 Hunter Business Group: TeamTBA 500030 Heineken N.V.: Global Branding and Advertising 596015 Autobytel.com 500015 Intel's Pentium: When the Chips are Down (A) 595058 Calyx & Corolla 592035
Source HBSP HBSP
Author Lovelock McFarlan/Weber
Pages 26 18
Year 1985 (r) 2001 (r)
HBSP
Rangan/Corey
16
1992 (r)
HBSP HBSP HBSP HBSP HBSP
Deighton/Shah Sarvary Bradley/Ghemawat/Foley Rangan/Swartz Chun
16 16 22 24 14
2001 (r) 2001 (r) 2002 (r) 1994 (r) 1999 (r)
HBSP HBSP
Lassiter/Lieb Narayandas/Dudley
20 20
2005 (r) 2005 (r)
HBSP HBSP HBSP HBSP Prentice Hall M-PRSB-PHALL (978-MPRSB-PHAL-L)
Burton/Bradach Deighton Shapiro/Doyle/Myers Deighton/Pouliquen Sawhney
16 16 28 18 20
2000 (r) 1998 (r) 1999 (r) 2002 (r) 2002
E-commerce and Technology Cases, 1/e HBSP HBSP
Wathieu Greyser/Young
20 26
2001 (r) 1994 (r)
HBSP HBSP HBSP HBSP
Bell/Leavitt Wathieu Narayandas/Caputo Quelch
22 16 16 14
1999 (r) 2000 (r) 2002 (r) 1998 (r)
HBSP HBSP
Moon Greyser/Klein
22 4
2005 (r) 1994
HBSP
Salmon/Wylie
32
1995 (r)
40
Chapter 15 Organising and implementing the marketing plan Appendix: Market research and decision support system
Title & Case # Virtual Vineyards 396264 Colgate-Palmolive Co.: The Precision Toothbrush 593064 XM Satellite Radio (A) 504009 Zenith: Marketing Research for High Definition Television (HDTV) 591025 Marketing the National Hockey League 596059 Compaq Computer: Intel Inside? 599061 Omnitel Pronto Italia 501002 The Coop: Market Research 599113 Yla Eason (A) 996054 Juice Guys (A) 800122
Source HBSP HBSP
Author Rayport/Silk/Gerace/Klein Quelch/Laidler
Pages 28 24
Year 2004 (r) 2006 (r)
HBSP HBSP
Godes/Ofek Sultan
26 22
2004 (r) 1991 (r)
HBSP HBSP HBSP HBSP HBSP HBSP
Rangan/Bell Bell/Leamon Lal/Knoop/Raju Bolton/Moon Meyer/Allen/Wattenberg Lassiter/Fox/Rushmore
32 8 24 14 8 28
1995 (r) 2000 (r) 2005 (r) 1999 (r) 1996 2006 (r)
41
Course: International Business
42
International Management: Managing Across Borders and Cultures (7 th Edition) / Helen Deresky Chapter Part I. Global Manager's Environment
Title & Case # International Sourcing in Athletic Footwear: Nike and Reebok 394189 Reebok International Ltd. 589027 Planet Reebok (A) 594074 A Case of AIDS 91611 Merck Global Health Initiatives (A) 301088 Merck Global Health Initiatives (B): Botswana 301089 A Brush with AIDS (A) 394058 The Pharmaceutical Industry and the AIDS Crisis in Developing Countries 702010 Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa 702049 Phase Two: The Pharmaceutical Industry Responds to AIDS 703005 Nike in China 386065 Hitting the Wall: Nike and International Labor Practices 700047
Reebok International, Ltd.: Customer Revolt AIDS in South Africa: Patents vs. People A10-000008 AIDSCAP Nepal: A Case Study NAC304 Part II. The Wireless Telecom Negotiation 299029 Cultural Context of Sources of Joint Gains in Negotiation 396241 Global Negotiation Analysis: An Introduction 801156 Management Dynamic Negotiation: Seven Propositions About Complex Negotiations 801267
Source
Author
Pages
Year
HBSP HBSP HBSP HBSP HBSP
Rosenzweig Quelch/Hiller Quelch/Harper Tedlow/Marram Austin/Barrett/Weber
18 26 34 8 16
1994 (r) 1989 (r) 1997 (r) 1991 2001
HBSP HBSP
Austin/Barrett/Weber Badaracco/Useem
20 8
2001 1994 (r)
HBSP
Kennedy
14
2001
HBSP
Spar/Bartlett
24
2005 (r)
HBSP HBSP
Spar/Bartlett Austin/Aguilar
10 22
2002 (r) 1988 (r)
HBSP Prentice Hall 0-13-0651214 (978-0-13065121-1), Cases in Strategic Management and Business Policy, 8/e
Spar/Burns
24
2002 (r)
Wheelen/Adlsamad/Sitnike/Michaels
34
2002
Thunderbird NACRA HBSP HBSP HBSP
Tancer/Talley Sriram/Manu Light Wu Wheeler
18 18 18 8 14
2000 2000 1999 (r) 1999 (r) 2002 (r)
HBSP
Watkins
18
2002 (r)
43
Chapter
Part III. Formulating and Implementing Strategy for International and Global Operations
Title & Case # Dell's Dilemma in Brazil: Negotiating at the State Level A03-03-0021 General Motors and Avto VAZ of Russia A07-010013 American Telephone & Telegraph (AT&T): The AT&T/McCaw Merger Negotiation UVA-F-1142 Pepsi-Cola U.S. Beverages (A) 390034 Pepsi-Cola United Kingdom (A) 584052 Pepsi-Cola United Kingdom (B) 584053 Pepsi-Cola United Kingdom (C) 584054 Pepsi vs. Coke in Venezuela BAB023 Starbucks: Delivering Customer Service 504016 The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130 The DaimlerChrysler Merger (B): Shaping a Transatlantic Company IMD131 Battle for Value: Federal Express Corporation vs. United Parcel Service of America, Inc. UVA-F1115 Battle for Value: Federal Express Corporation vs. United Parcel Service of America, Inc. (Abridged) UVA-F-1124
Starbucks
Starbucks Corporation: Managing a High Growth Brand Starbucks 9A98M006 Global E-Commerce at United Parcel Services (UPS) 2001 A07-02-0010
Source
Author
Pages
Year
Thunderbird
Nelson
14
2003
Thunderbird
Moffett/Inkpen
18
2001
Darden HBSP HBSP HBSP HBSP HBSP HBSP
Bruner/Innes/Passer Pearson/Boneysteele/Nurme Shapiro/Hoff Shapiro/Hoff Shapiro/Hoff Wylie/Hagan/Hogan Moon/Quelch
38 22 20 2 2 22 20
1998 (r) 1992 (r) 1985 (r) 1983 1983 2000 2006 (r)
HBSP
Steger/Radler
20
2003 (r)
HBSP
Steger/Radler
14
2003 (r)
Darden
Bruner/Bulkley
34
1997 (r)
Darden Prentice Hall 0-201-611767 (978-0-20161176-2), Management Information Systems, 1/e Prentice Hall 0-13-1411330 (978-0-13141133-3), Best Practice Cases in Branding, 1/e Ivey
Bulkley/Bruner
24
2001 (r)
Anderson
10
2000
Keller Crossan/Kachra
16 28
2003 2002 (r)
Thunderbird
Grosse
18
2002
44
Chapter Part IV. Global Human Resources Management
Title & Case # Colgate-Palmolive: Managing International Careers 394184 Becton Dickinson (B): Global Management 491152 Becton Dickinson (B1): Global Management, Update 491153 International Management Group (IMG) 702409 An International Project Manager's Day (A) 9A86C069 An International Project Manager's Day (B) 9A86C070 An International Project Manager's Day (C) 9A86C071 An International Project Manager's Day (D) 9B00C014 West Indies Yacht Club Resort: When Cultures Collide NAC423
Source
Author
Pages
Year
HBSP HBSP
Rosenzweig Beer/Williamson
22 10
1994 1993 (r)
HBSP HBSP
Beer/Williamson Anand/Attea
6 24
1993 (r) 2002 (r)
Ivey
Lane/Wright
6
2000 (r)
Ivey
Lane/Wright
18
2000 (r)
Ivey
Lane/Wright
6
2000 (r)
Ivey
Lane/Wright
22
2000
NACRA
Shay
20
2001
45
Course-level cases Management Accounting Cost Accounting International Marketing International Business Operations Management
46
Management Accounting Title & Case # Airtex Aviation 800269 AT&T Paradyne 195165 Carver Consulting Co. 199006 Chemical Bank: Implementing the Balanced Scorecard 195210 Crystal Meadows of Tahoe, Inc. 192150 Daniel Dobbins Distillery, Inc. 189065 Kanthal (A) 190002 Kanthal (B) 190003 Maxwell Appliance Controls 192058 Metabo GmbH & Co. KG 189146 Montefiore Medical Center 101067 Pillsbury: Customer Driven Reengineering 195144 Texas Eastman Co. 190039 The Classic Pen Co.: Developing an ABC Model 198117 Co-operative Bank 195196 Introduction to Activity-Based Costing 197076 Toy World, Inc. 295073 Piele S.A. 9B01B029 Behavior of Costs 9A83K042 Belle Air Charter 9A93K010 Chester's Place 9A96K002 Easy Business Company Limited: Cost Analysis on a Small Business Start-Up in China (A) 9A99B033 Easy Business Company Limited: Cost Analysis on a Small Business Start-Up in China (B) 9A99B034 Grow Green Program 9B01B022 Hong Kong Convention and Exhibition Centre: Project Seat-Riser (A) 9B00B021 Hong Kong Convention and Exhibition Centre: Project Seat-Riser (B) 9B01B007 Introduction to Managerial Accounting 9A94K002 London Life: Group Retirement Services and the Balanced Scorecard (A) 9A98B007 Protect-A-Plate Venture 9A80B008 Seagram Greater China Office Relocation in Hong Kong 9A99B018 Seagram in Taiwan: Scotch and Cognac Pricing 9A98B015
Source HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP Ivey Ivey Ivey Ivey Ivey
Author Hall/Madigan Kaplan Bruns Kaplan/Klein Bruns Bruns Kaplan Kaplan Kaplan Kaplan/Bottenbruch Kaplan/Inamdar Kaplan Kaplan Kaplan Kaplan/Datar Kaplan Kester Kudar/Novac/Bugaian Campbell/Mimick Griffith/Grasby Panabaker/Grasby Lanfranconi/Yuan
Pages 16 22 8 20 6 8 14 4 26 14 16 28 22 4 18 14 6 12 40 8 8 8
Year 2001 (r) 1998 (r) 1999 (r) 1999 (r) 1993 (r) 1993 (r) 2001 (r) 1993 (r) 1998 (r) 1999 (r) 2001 (r) 1995 (r) 1993 (r) 1998 (r) 1997 (r) 2001 (r) 1996 (r) 2002 2006 (r) 2005 (r) 2002 (r) 2000
Ivey
Lanfranconi/Yuan
6
2000
Ivey Ivey
Harty/Grasby Lanfranconi/Yuan
8 8
2006 (r) 2000
Ivey
Lanfranconi/Yuan
4
2002
Ivey Ivey
Griffith/Grasby Lanfranconi/ Theobalds
20 16
2005 (r) 2002 (r)
Ivey Ivey Ivey
Mimick/Archibald Lanfranconi/Crum Lanfranconi/Gleave
4 8 10
2003 (r) 1999 1998
47
Title & Case # St. Catharines General Hospital 9A98B006 Maverick Lodging UVA-C-2160
Source Ivey Darden
Author Bryant/Theobalds Whitney/Brownlee/Lynch
Pages 22 18
Year 2002 (r) 2002
48
Cost Accounting Title & Case # Carver Consulting Co. 199006 Daniel Dobbins Distillery, Inc. 189065 Hollydazzle.com 100066 Prestige Telephone Co. 197097 Mueller-Lehmkuhl GmbH 187048 Colorscope, Inc. 197040 Owens & Minor, Inc. (A) 100055 Insteel Wire Products: ABM at Andrews 198087 Activity-Based Management at Stream International 196134 Co-operative Bank 195196 Wilkerson Co. 101092 Kanthal (A) 190002 Cafes Monte Bianco: Building a Profit Plan 198088 Walker and Company: Profit Plan Decisions 197084 Software Associates 101038 Peoria Engine Plant (A) (Abridged) 197099 Metabo GmbH & Co. KG 189146 Micro Devices Division 191073 Polysar Ltd. 187098 Analog Devices, Inc.: The Half-Life System 190061
Source HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Author Bruns Bruns Sarkar Bruns Cooper/Bottenbruch Narayanan/Cha Narayanan/Brem Narayanan/Sarkar Kaplan/ Klein Kaplan/Datar Kaplan Kaplan Simons/Davila Simons/Walker Kaplan Kaplan/Hutton Kaplan/Bottenbruch Cooper/Ittner Simons Kaplan
Pages 8 8 6 4 14 16 18 10 26 18 4 14 8 12 6 14 14 14 14 26
Year 1999 (r) 1993 (r) 2000 2003 (r) 1990 (r) 1998 (r) 2002 (r) 1998 (r) 1996 (r) 1997 (r) 2003 (r) 2001 (r) 2000 (r) 2000 (r) 2004 (r) 1997 1999 (r) 1990 2000 (r) 1993 (r)
49
Title & Case # Glaxo Italia, S.p.A.: The Zinnat Marketing Decision UVA-F1014 I.M.A.G.E. International UVA-M-0417
Source Darden
Author Bruner
Pages 22
Year 2000 (r)
Darden
Spekman/Newton/Ranson
6
2004 (r)
51
International Business Title & Case # Case: The Smokey Mountains' Best
Case: Yamo-Haguchi 0-536-53178-1 (9780536531780)
Rudi Gassner and the Executive Committee of BMG International (A) 494055 National Culture and Management 394177 Acer, Inc.: Taiwan's Rampaging Dragon 399010 Sealed Air Corp.: Globalization and Corporate Culture (A) 398096 International Sourcing in Athletic Footwear: Nike and Reebok 394189 BRL Hardy: Globalizing an Australian Wine Company 300018 Procter & Gamble Europe: Vizir Launch 384139 Colgate-Palmolive: Managing International Careers 394184 Ingvar Kamprad and IKEA 390132 Kentucky Fried Chicken (Japan) Ltd. 387043 Caterpillar Tractor Co. 385276 Lincoln Electric: Venturing Abroad 398095 Managing Xerox's Multinational Development Center 490029 ABB's Relays Business: Building and Managing a Global Matrix 394016 Intel's Site Selection Decision in Latin America A03-99-0016 Investing in the Indian Pharmaceutical Industry A03-99-0015 AIDS in South Africa: Patents vs. People A10-00-0008 Bruno & Company A10-00-0021 Fishery Products International 9A93M003
Source 0-536-53178-1 (9780536531780) Intro to Business Cases 0-536-53178-1 (9780536531780) Intro to Business Cases
Author
Pages 2
Year 2008
2
2008
HBSP HBSP HBSP
Hill/Weber Rosenzweig Bartlett/St. George
22 14 20
1995 (r) 1994 2001 (r)
HBSP
Paine/Wruck
18
2001 (r)
HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP HBSP
Rosenzweig Bartlett Bartlett Rosenzweig Bartlett/Nanda Bartlett/Rangan Bartlett/Rangan Bartlett/O'Connell Eisenstat
18 20 18 22 20 20 22 22 20
1994 (r) 2003 (r) 1989 (r) 1994 1996 (r) 1992 (r) 1988 (r) 1998 (r) 1993 (r)
HBSP Thunderbird Thunderbird Thunderbird Thunderbird Ivey
Bartlett Nelson Tancer/Josyula Tancer/Talley Mathis/Narayana/Keat Blake/Hogan
24 16 16 18 4 22
1999 (r) 1999 1999 2000 2000 2000 (r)
52
