BSBMKG506

BSBMKG506 Task I Market Research Proposal By Eduardo Domi!ue"

Market Research Proposal for D.A. Garden Supplies

Dear David & Alison: I would like to thank you eforehand for havin! approached our co"pany. #ur co"pany can help you understand the root causes of what is i"pedin! your usiness to !row as e$pected. Market research research is focus on understandin! the relationship etween a tar!et "arket and the !iven product to supply that tar!et "arket. %ence we will !ather infor"ation ased on what you have provided to us and analy'e the variales in place. (his should help us deter"ine the ostacle)s* to your usiness+ develop"ent and as a result we will e ale to provide you with sound feedack ,that is with our feedack you should e ale to ad-ust accordin!ly to otain the desired results for your usiness.  (he research your usiness usiness reuires )ased on the infor"ation you have provided* provided* will not reuire "uch depth. (hat is we will look at your internal data )sales reports custo"ers+ feedack tradin! hours etc.* and we will analy'e the variales you+ve "entioned )we see" to e of i"portance* in the past three years. %ence we have opted for a /ausal Research Research Method ,!iven your tar!et "arkets )which are a co"ination of "arkets* and !iven the nu"ers you have provided we stron!ly elieve there is a correlation correlation etween variales ,cause and e0ect. 1e will defne what management is lacking; understand the research obstacles; fnd the cause o the management’s weaknesses; and provide with a hypothesis .  (his is how our work will will look like: like: Methodolo!y ,/ausal Data: Internal and so"e e$ternal resources Data collection: internal uantitative and e$ternal oservation 2nd !oal is to deter"ine what caused for your pro3ts to drop y 45 in your i!!est trade 6astly I would like to "ention that all infor"ation is secured and will not e disclosed. #ur practices are le!ally ound )y the Govern"ent of 7ew South 1ales* and ethical in nature ai"in! to ene3t our clients within le!al and ethical oundaries.

Sincerely yours

2duardo Do"in!ue'

BSBMKG506 Task II Market Research Pla By Eduardo Domi!ue"

D.A. Garden Supplies Market Research Plan

 At a glance:

Maa!emet #ur review indicates that D.A Garden Supplies is lackin! or!ani'ation. (hat is there are four di0erent trades that your usiness is tar!etin! without focusin! on one or two in particular.  8our usiness see"s to e"ploy people that "ay not necessarily e needed at the ti"es currently e"ployed. (his is a conseuence of lackin! focus on addressin! your usiness+ co"petition and lackin! understandin! on what they are doin!.  (he solution is restructure your usiness "ana!e"ent structure so that is focused on your tar!et "arket and act accordin!ly.

#ompetitio D.A. Garden Supplies is involved in four di0erent usinesses. %owever there see" to e two "ain co"petitors for two di0erent "arkets. (hese are: the co0ee shop on the usiness strip9 and the unnin!+s. (he solution we o0er is to !ain a etter understandin! of what they are doin! ri!ht and what your usiness can )feasily* do in order to increase your "arket share with the co"petition. #osumer treds Given the data provided and fro" analy'in! the consu"er patterns fro" oservation and so"e surveys we cannot see an actual trend fro" !oin! fro" one co0ee shop to another9 however we will help you understand how to allocate your hours etter in order to i"prove your "arket share. Place  (hanks to the history of your usiness )and your custo"er service* your custo"er ase does not see" to e a;icted y your location9 nevertheless hours can )and should* e i"proved. Prici!
of si'e ,they can uy "ore and !ain "ar!inally on volu"e whereas your usiness would spend too "uch "oney on stockin! inventory that your usiness cannot actually a0ord.

Products $ ser%ices It is our understandin! that you have a custo"er ase that re"ains loyal )and !rowin!*. (his allows us to infer that your products and services are !ood enou!h. 1e can help you "ake the" work etter for you. Promotio  (he est pro"otion you have used over the past years has een uildin! rapport !ettin! to know your custo"ers which leads to your custo"ers spreadin! the word ,in other words the only pro"otion used so far has een =word to "outh.> %owever we propose that little advertisin! "i!ht e advanta!eous. The Pla I&

'ddressi! the mai issue

6ackin! focus on a !iven trade9 however if downsi'in! will not suit your usiness )as we elieve you "i!ht not want to downsi'e* the ne$t est option is to understand your co"petition and tradin! hours.  (his will not reuire "uch ti"e on your part9 the i"ple"entation should you follow our advice "ay take a few days to a few weeks ,dependin! on how uickly you choose to allocate your resources to your new tradin! hours !iven the !ained understandin! on your co"petition for the sa"e )or si"ilar* "arkets.

II&

The o()ecti%e

 (he o-ective of our "arket research plan is to provide you with awareness so that you "ay e ale to increase revenue over the co"in! "onths.

III&

*ur re+uiremets

In order to provide the soundest advice we will reuire ti"e and resources to do a proper research of the "arket)s* in uestion. 7evertheless your case is very clear and as a result we will e rief and e0ective. 1e will need si$ to ei!ht weeks of two "arket researchers workin! full ti"e )Monday to
I,& /ausal

Research methodolo!y

Gatherin! data fro" internal and so"e e$ternal resources Data analysis fro" internal uantitative and e$ternal oservation 2nd !oal is to deter"ine what caused for your pro3ts to drop y 45 in your i!!est trade and provide you with awareness so that you "ay e ale to increase revenue and re!ain so"e of your "arket share.

,&

Documetatio

 (o "ake our research as e0ective as possile we will need your help and for that we will need for you to provide us the est snapshots of your usiness. (hat is whatever reports you "ay use in order to track your usiness aility to create revenue and pro3t over the past three years )to date* will e ene3cial9 any data of pro"otional activity or chan!es "ade to your trade will e ene3cial as well. 1e will then co"pile all the infor"ation provided and analy'e it in a ti"eline. 1e will co"pare your date a!ainst the data we "ay e ale to draw )ethically and le!ally* fro" your co"petitors and draw a conclusion ,which we will provide to you.

,I&

Implemetatio

 (o su" up we will need si$ to ei!ht weeks of two fullCti"e researchers workin! on your case. 2ach is paid a rate of B AJD per hour.

  E  k   e   e     1

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Keep in "ind that we already have a fairly !ood idea on what needs to e done to !et your usiness ack on track fro" the followin! data we have su""ari'ed as follows: Please note look at the di0erences we have spotted

  *pportu ity #ost

Moday a" C N p" hrs

#a-. reakfast #pen earlier

*pprotuity #ost 'alysis Garde /ursery Supplies Separate fro" /usto"er /afL service Jnknown

(rain sta0  

Da%e $ 'liso1s #urret Tradi! 2ours 3edes Thursd Saturda Tuesday day ay 4riday y a" C N a" C N a" C a" C @a" C p" p" p" p" Np" hrs hrs 7hrs 7hrs 0hrs

Moday Oa" C ?p" @hrs

#a-. #ompetitio Tradi! 2ours 3edesd Thursda Tuesday ay y 4riday Oa" C Oa" C Oa" C ?p" Oa" C ?p" ?p" ?p" @hrs @hrs @hrs @hrs

Moday Oa" C 4p" EBhrs

Bui!1s *9Site Tradi! 3edesd Thursda Tuesday ay y Oa" C Oa" C 4p" Oa" C 4p" 4p" EBhrs EBhrs EBhrs

Moday Ea" C Ea" hrs

adscapi! 2"ploy etter sta0  %irin! a new person

Suday EBa" C Np" 8hrs

Saturd ay

Sud ay

7A C

7A C

Saturd ay

Sud ay

7A C

7A C

2ours 4riday Oa" C 4p" EBhrs

Bui!1s *le Store *perati 2ours 3edes Thursda Saturda Tuesday day y 4riday y Ea" C Ea" C Ea" C Ea" C Ea" C Ea" Ea" Ea" Ea" Ea" hrs hrs hrs hrs hrs

Suday Ea" C Ea" hrs

Da%e $ 'liso1s Pro:ta(ility (y trade 7ursery

Garden S upply

6andscapin!

E45 EB5

E5

?5

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