STRATEGIES USED BY BRANDIX TO STAY COMPETITIVE IN THE GLOBAL MARKETFull description
We are Brandix solut ion for branded clothing” lot hing” “To be THE inspired solution • Sri Sri Lan Lanka ka’s ’s larg larges estt app appar arel el ex expo port rter er • Empl Employ oyin ing g over over 25,0 25,000 00 Asso Associ ciat ates es and and gen gener erat atin ing g indirect employment to an equivalent number • Supp Suppor orte ted d by 27 man manuf ufac actu turi ring ng fac facil ilit itie iess in Sri Sri Lank Lanka a and strategically positioned international Sourcing Offices • Prov Provid idin ing g over over 50% 50% of of valu value e addi additi tion on loc local ally ly thr throu ough gh our our backward-linked backward-linked operations in textiles, thread, buttons, and hangers
Content *Supply chain Responsibility *Rational for Climate change strategy *Where we are *Road map for our green journey *Our Journey thus far
Supply chain Analysis
Waste For Recycle
Seeds and Leaves
Organic Cotton Farming
Truc k
Ginning Truck
Waste Water Treatmen t
Accessories
Spinning Ship to SL S h i p
t o U K / U S
Water Elec
Fuel
Chemical Water
Boxes
Warehouse UK/US
Carbon Footprint of a Garment
x i d n a r B
Our customers Marks & Spencers
P lan A (Cause there is no Plan B) Launched in 2007, Plan A sets out 100 commitments to be achieved in 5 years. Through Plan A , Marks & Spencer’s is working with their customers and suppliers to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help their customer lead healthier lifestyles. At the heart of Plan A are the 5 pillars of
Climate change Aim to make all M&S UK & Irish operations carbon neutral by 2012
Health
Waste
Introduced a clearer 'traffic light' labeling system on packaging to help our customers make informed food choices.
By 2012 we aim to ensure that none of our clothing or packaging needs to end up as landfill
Sustainable Fair Partner raw materials Use materials from only the most sustainable sources protecting the environment and the world's natural resources for future generations.
Set new trading standards that improve the lives and communities of those who work for and with us.
I s climate change significant to Brandix customers? N
Physical assets, and production processes
Turnover Utilities and sustenance logistics
Raw materials and supplies
Y
N
Level 3 Risk
N
Immediate threat based on current climate conditions?
N
Does the threat involve a long term investment or contract, a lengthy implementation period or substantial financial outlays involved in decision making to respond to the threat?
Y
Climate is not a high priority
Y N
Is a high value at stake if a wrong decision is made?
Level 2 Risk
Y
Level 1 Risk
Take action to assess risk in detail and respond
Build long term strategy
Rationale for Environmental Strategy
•
Compliance Requirements
Align with Brands
that will build brand leverage on Climate
Brand Alliances n o i t a e r C e u l a V
Brand Alliances:
Change Strategy and differentiate against Competitive Landscape
•
Compliance Requirements : Build a more prepared framework to address Carbon footprint disclosure requirements in the near future against Competitive Landscape
Operational Efficiencies •
Operational Efficiencies:
Build a
more competitive cost model against Competitive Landscape
Rationale for Environmental Strategy • To retain Sri Lanka’s natural beauty and socio-cultural heritage • To be more competitive globally • To become the most sought after “Green Destination” in Asia • To achieve the goals of the “Earth Lung” initiative • To live up to the “Garments Without Guilt” label
Where we are now…..
2008 carbon footprint at Brandix 85, 252 MTC
………..continued • Greenhouse gas emissions for 1 USD of Revenue
