bob iger

 Julian Letizia Letizia  Journalism 405 405 March 22, 16 Leadership Essay Bob !er "E# o$ %isney

Bio!raphy

Robert A. Iger is Chairman and Chief Executive Ocer of the Walt Disney Comany. As Chairman and CEO! Iger is the ste"ard of the "orld#s largest media comany and some of the most resected and beloved brands around the globe. $ince acting as CEO of Disney! Iger has made Disney an industry leader through its creative content o%erings across ne" and multile multile latforms. &rior to his current current role role he began his career as a "eatherman for a local television station. 'e  (oined A)C in *+,*+,- and gradually rose though though its rans. In *+/+! Iger "as named head of A)C Entertainment and served as resident of the A)C 0et"or in *++1. $ix years later Disney named Iger resident of Walt Disney International! and soon after in 2333 Iger "as resident and chief oerating ocer maing him the comany#s number t"o executive chairman and CEO under 4ichael Eisner. 56nder Iger#s leadershi7 stoc is u 1/8 over the last *2 months! valuable brands lie &ixar! 4arvel and 9ucas:ilm are no" art of Disney fold! and the comany is innovating on all a ll fronts "ith the ne" Disney In;nity video game and a magic bracelet idea coming soon to Disney &ars that "ill mae visits easier and more memorable.< =*>  ?here is no @uestioning @uestioning that )ob Iger is an excellent excellent leader. leader.  ?hrough his long line of success he has has been able to adat to change and motivate his team to move for"ard. 'e does this by having strong 9eader traits and behaviors. ?hese are imortant because "ithout them he "ould be unable una ble to have a roductive leadershi leadershi style. 'e

uses transformational leadershi and continues to develo ne" ventures for the Walt Disney Comany. Iger has done this by establishing direction and creating a vision! aligning eole and communications goals! and ;nally motivating and insiring eole to their full otential.

Leadership &tyle 'nalysis  ?ransformational  ?ransformational 9eadershi 9eadershi is a style of leadershi leadershi "here the leader "ors "ith emloyees to identify the need for a chance and create a guide to that vision through insiration. It serves to enhance and motivate moral (ob erformance of follo"ers through connecting the follo"er#s sense of identity and self "orth to the ro(ect  ro(ect.. )eing a role model for follo"ers in order to insire them to raise their interest in the ro(ect through challenging follo"ers to tae o"nershi for their "or. )y doing this! it allo"s leaders to align follo"ers "ith tass that enhance their erformance for the greater good of the ro(ect. Iger#s transformational leadershi can been seen through maing both himself and his team advance to a higher level of motivation and success. Iger has constructed Disney#s organiation of leaders into a management team called the 5CBsuite<. ?he members listed in the CB suite osition at Disney consist of highBraning ocers of both male and female emloyees. ?he goal of this design is to communicate "hat the Walt Disney Comany#s goal is by ensuring that Walt Disney#s! the founder! mission is communicated to every single emloyee. ?he

"hole idea here is that the organiation! o rganiation! "hatever needs accomlished! belongs to the entire grou by "oring together to accomlish ob(ectives as a team. A formal organiational organiational communication style from the toBdo"n rovides the organiation to continuously communicate this vision. 9eaders have set u their organiation and teams in such a "ay that emloyees see that management is listening turning any otential communication "eanesses into oortunities to voice oinions or concerns. Iger has done an excellent (ob of listening to emloyees by creating oen channels of communication "ithin all divisions of the organiation. ?his style of communication has allo"ed Disney to continuously motivate and encourage their emloyees# creativity through autonomy.  ?he Walt Walt Disney Comany thrives thrives on creative minds and innovative thoughts. ?he use of a transformational style of leadershi in the organiation started "ith Walt Disney himself. himself. Iger has imlemented 5?he )ass 'andboo of 9eadershi< that has four elements necessary to accomlish his transformational leadershi style. ?hey are 5individualied consideration! intellectual stimulation! insirational motivation! and idealied inuence.< =2> Iger refers to individualied consideration for emloyee#s as 5?he stars are the eole "e actually ut on the laying ;eld that have created so much value for the comany over the years.< =1> Iger intellectually stimulates his follo"ers by emo"ering them to challenge themselves

to chase their dreams. 'e has imlemented a suortive suo rtive learning environment environment for his emloyees that allo" them to tae riss! "hich also hels them learn from their mistaes. ?hrough his three ma(or investments in &ixar! 4arvel! and 9ucas:ilms! 9ucas:ilms! he has rovided insirational motivation for his sta%. :inally! :inally! an idealied inuence rovides a strong model for ethical behavior by encouraging ride! resect! and trust in his sta% members in all deartments of the organiation.

Leader (raits After After a thorough analysis of revie"ing )ob Iger#s 9eadershi style it is imortant to understand his leadershi traits and behaviors. )efore you are able to understand "hy he is able to roductively roductively use his leadershi style it is imortant to acno"ledge his leadershi traits.  ?he ;ve ma(or leadershi leadershi traits that he ossesses allo" this to haen. Intelligence is Intelligence is ositively related to leadershi through a strong verbal ability to communicate! and a ercetual ability to be able to deal "ith and give meaning to sensory stimuli. Self-Condence gives Self-Condence gives a leader belief that one can mae a di%erence. di%erence. ?he Determination and desire to get the (ob done includes initiative! ersistence! and drive. ?he Integrity to be honest and trust"orthy allo"s you tae resonsibility resonsibility for actions. 9astly! Sociability  is  is the caability to see out leasant social relationshi by being friendly! outgoing! and courteous. As you can see

though his roductive transformational leadershi Iger ossesses all ;ve of these ma(or traits. 'is intelligence is sho"n through the ability to set a structured toBdo"n communication that motivates sta% members and emloyees to share thoughts and ideas. 'aving the belief that he can mae a di%erence by investing in three ma(or comanies relates to his selfBcon;dence. selfBcon;dence. )y motivating emloyees to tae initiative and have an ambitious drive he thrives in determination determination to get the (ob done. Emo"ering emloyees to try ne" ideas sho"s integrity to be honest and tae resonsibility resonsibility for ones actions and mistaes. And ;nally establishing a ositive and friendly "or environment in@uires a sense of sociability.

Leader Beha)iors  ?he central urose of these style style aroaches to leader leader behaviors is to identify ho" leaders combine these t"o inds  inds of behaviors to inuence emloyees in their e%orts to reach a goal. ?he t"o general inds of behaviors leaders use are tas and relationshi. 9eaders "ho use tas behaviors facilitate goal accomlishments heling grou members achieve their ob(ects. 9eaders "ho use this behavior focus on getting the (ob accomlished rather than nurturing team members. 9eaders "ho use relationshi behaviors hel subordinates feel comfortable "ith themselves! "ith each other! and "ith the situation in "hich they ;nd themselves. Instead of main focus

being on accomlishing the tas at hand these leaders nurture emloyees caring more about their "ellbeing. ?he "ay Iger combines these behaviors best suorts the ?eam 4anagement style. 'e laces both a tas and interersonal relationshi behavior that romotes a high degree of articiation and team"or. )y doing this he is able to motivate and insire emloyees to erform at a high level "hile having a sense of understanding of ones "ellbeing and self "orth to the tas.

"onclusion In conclusion to this essay I suort "hy Robert Robert A. Iger Chairman and Chief Executive Executive Ocer of the Walt Disney Comany is a erfect examle of a leader. 'e ossesses both leadershi traits and behaviors that allo" his to be an a n e%ective transformational leader. leader. ?hrough successfully imlementing a structured and organied management team Iger has been able a ble to motivate and insire his emloyees to "or to their full otential.

Biblio!raphy *!

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 ates! Corey. Corey. 9eadershi Analysis7 ?he Walt Disney Comany.Linkedin.com Comany.Linkedin.com.. 0..! n.d. Web. Ghtts7HH""".linedin.comHulseHleadershiBanalysisB"altBdisneyB comanyBrBcoryBgatesBmbaBcandidateJ.

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Robert A. Iger B ?he Walt Disney Comany. The alt Di!ney Company . 0..! n.d. Web. 21 4ar. 23*F. Ghtts7HHthe"altdisneycomany.comHleadersHrobertBaBigerHJ.

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