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1. BACKGROUND Bikroy.com is a classified advertisements website advertisements website operating in Bangladesh Bangladesh.. The site came into the local media spotlight following a formal press conference event held in Dhaka Dhaka on on Oct 18, 2012. Bikro.com!s ob"ective is to provide a credible platform that enables online b#ers and sellers to interact. $t has sections dedicated to private % b#siness advertisements for cars % vehicles, propert, electronics, home appliances and personal items, sport % hobb items and "obs, among others. &lassified advertisements are c#rrentl placed on Bikro.com Bikro.com free of charge and remain on the site for a period of 180 das. Bikro.com is available in 'nglish 'nglish and and Bangla Bangla..
Official Officialss have said thatBikro thatBikro.com .com comes into the market with the aim of providing a credible credible platform for online b#ers and sellers to interact. The website provides a simple, safe and fast b#ing and selling e(perience e(p erience for the appro(imatel ) million internet #sers in the co#ntr. *lso, #sing Bikro.com is completel free. +or sellers, the site provides benefits s#ch as free ad placements, potentiall faster sales than anwhere else and the better possible offers for their prod#cts. The ads are valid on the site for a period of 0 das. *lso the site is available available thro#gho#t Bangladesh, so b#ers can p#rchase items from someone in their own towns and cities. The advent of Bikro.com promises to open a whole new market in the digital world of Bangladesh. $n Bangladesh, the lack of a reliable platform disco#rages trading of second hand prod#cts over the internet. B#t Bikro.com provides a smart and friendl platform for the trading of second hand items ranging from cars to mobile phones, ho#ses to vesicles.
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02. FUNCTIONS OF BIKROY.COM Bikro.com is a website where o# can b# and sell almost everthing. The best deals are often done with people who live in o#r own cit or on o#r own street, -o on Bikro.com it!s eas to b# and sell locall. *ll "#st have to do is select their region. region. $t!s completel free to p#blish a classified ad on Bikro.com, and it takes less than 2 min#tes. *none can sign #p for a free acco#nt and post ads easil ever time. Or, if don!t want to register, "#st go to ost /o#r /o#r *d, fill in the form, and o#!re done. Bikro.com has the widest selection of pop#lar second hand items all over Bangladesh, which makes it eas to find e(actl what o# are looking for. -o if o#!re looking for a car, mobile phone, ho#se, comp#ter or mabe a pet, o# will find the best deal on Bikro.com. Bikro.com does not specialie in an specific categor here o# can b# and sell items in more than 0 different categories. categories. 3e also caref#ll caref#ll review all ads that are being p#blished, p#blished, to make s#re the 4#alit is #p to o#r standards.
03. POPULARITY 2
3 | Page 3.1. Ale! Tr!""ic R!#k$ 5 6ow is this site ranked relative to other sites7
Glo%!l R!#k • •
,02 98 R!#k i# Bangladesh
20
3.2. Engaged visitors of bikroy.o!" Bo&#ce R!'e 1.00: 19.00: D!ily (!)e *ie+$ ,er -i$i'or 11.; 1.00: D!ily Time o# Si'e
10:58 3.00#
3.3.o!/i#) 'ime o" e%$i'e$ *verage <1.; -econds=, 8: of sites are faster.
0$. TAR%ET TAR%ET AU&IE'(E AU&I E'(E
3
4 | Page
.1. A&/ie#ce A&/ie #ce Demo)r!, Dem o)r!,ic$ ic$
.2. A&/ie#ce A&/ ie#ce Geo)r!,y Geo)r! ,y
$.3 )ost *o*+,ar !edia" Se!rc Se! rc Tr!""ic Tr!""i c 3hat percentage of visits comes from a search eng ine to this site7
$
5 | Page
U,$'re!m U,$'re! m Si'e$ Si'e$ 3hich sites did people visit immediatel before this site7
0-. ELLI'% PRO(E
-
6 | Page
ick the right price everthing sells if the price is right. •
•
Browse similar ads and pick a competitive price. &onsider how m#ch b#ers are willing to pa the lower the price, the higher the demand.
>se good pict#res more people view v iew ads with pict#res. •
>se original photos ads with photos of the act#al item
•
Take Take clear photos #se good go od lighting and different angles.
rovide a clear title and description foc#s on information that is relevant to b#ers. •
$magine o#rself as the b#er what wo#ld o# want to know if o# were looking for this item7
•
?eep the title short and simple #se ke words that people might search for
•
Be honest in o#r description A describe de scribe an imperfections along with details of the item!s feat#res.
04. (ROC5SS OF (OSTING FR55 AD /
7 | Page 1. Selec' yo&r ,re"erre/ l!#)&!)e 2. (o$' Yo&r A/
3. Fill i# /e'!il$ 6 C!'e)ory +or sale
Brand5 +eat#res5 To#chscreen
3anted
eplica
*d title #t the brand and model name in the headline, s#ch as Cokia C. Description
Eore details F more interested b#ersG Describe o#r phone!s condition, feat#res
pload images &lick to add photo E#st be either a H'I, I$+ or I image file
8 | Page
6 A%o&' yo&
rivate
B#siness advertiser
ame 'mail hone no 6ide phone n#mber $ do not want to be contacted b e(ternal telemarketers. Jocation
Did o# miss something7 'dit ad B p#blishing o#r ad on Bikro.com, o# agree to Bikro.com!s terms and conditions.
. (&%li$ A/ 7. Ceck yo&r A/ 4. Co#"irm!'io# *n email with a confirmation link has been sent to o#r email address. lease click the link to confirm o#r acco#nt.
A# o#li#e *ie+ o" $&cce$$"&l A/
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0. Pysia, Evidene" irt+a, ervies a*e -ervicescape is a concept that emphasies the impact of the phsical environment in which a service process takes place. The servicescape incl#des the facilit!s e(terior
10 | P a g e e4#ipment, signage, lao#t, air 4#alit, temperat#re and ambiance=. 'servicescape contrib#tes to facili facilitat tating ing the online online c#stom c#stomerK erKss s#rfin s#rfing g e(peri e(perience encess in the co#rse co#rse of cas#al cas#al naviga navigatio tion, n, collecting information, or p#rchasing a prod#ct@service.
Pysia, Evidene of 5ikroy.o! In Eng,is Lang+age
Interna, vie6 of 5ikroy.o!"
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08. C&$'omer !+!re#e$$ !+!re#e$$ 1. Kee, 'i#)$ loc!l. Eeet the seller in person, check the item and make s#re o# are satisfied with it before o# make a pament. 2. 5c!#)e i'em !#/ ,!yme#' !' 'e $!me 'ime. B#ers A donKt make an paments before receiving an item. -ellers A donKt send an item before receiving pament.
11
12 | P a g e . U$e commo# $e#$e. *void anthing that appears too good to be tr#e, s#ch as #nrealisticall low prices and promises of 4#ick mone. 9. Ne*er This incl#d incl#des es bank Ne*er )i*e o&' "i#!#ci "i#!#ci!l !l i#"orm! i#"orm!'io# 'io#.. This acco#nt de details, e Ba Ba@aal in i nfo, a nd nd an a n ot other in information th t hat be mis#sed.
co#ld
Sc!m$ !#/ "r!&/$ 'o +!'c o&' "or
1. F!ke ,!yme#' $er*ice$. Bikro.com does not offer an form of pament scheme or protection. lease report an emails claiming to offer s#ch services. *void #sing online pament services or escrow sites #nless o# are 100: s#re that the are gen#ine. 2. F!ke i#"orm!'io# re9&e$'$. Bikro.com never sends emails re4#esting o#r personal details. $f o# receive an email asking o# to provide o#r personal details to #s, do not open an links. lease report the email and delete it. . F!ke "ee re9&e$'$. *void anone that ask for e(tra fees to b# or sell an item or service. Bikro.com Bikro.com never re4#ests paments for its basic services, services, and doesn!t doesn!t allow items that are not located in Bangladesh, so import and brokerage fees sho#ld never be re4#ired. 9. Re9&e$'$ 'o &$e mo#ey 'r!#$"er $er*ice$ $&c !$ e$'er# U#io# or Mo#eyGr!m. These services are not meant for transactions between strangers and man scams are r#n thro#gh them. *void *void re4#ests to #se these services.
EI(E PERO''EL Peo*, eo*,e e are are te te !ost !ost i!*or i!*orta tant nt e,e! e,e!en entt of any serv servi ie e or e7*e e7*eri rien ene e.. ervi ervies es tend tend to be *rod+ *rod+ed ed and ons+! ons+!ed ed at te sa!e !o!ent !o!ent88 and 12
13 | P a g e
as*ets of te +sto!er e7*eriene are a,tered to !eet te individ+a, needs of te *erson ons+!ing it. )ost of +s an tink of a sit+ation 6ere te *ersona, servie o9ered by individ+a,s as !ade or tainted a to+r8 vaation or resta+rant !ea,. Re!e!ber8 Re!e!ber8 *eo*,e b+y fro! *eo*,e tat tey ,ike8 so te attit+de8 ski,,s and a**earane of a,, sta9 need to be :rst ,ass. Peo*,e ave an i!*ortant ro,e in servie de,ivery8 tey are re,ied +*on to de,iver and !aintain transationa, !arketing and *eo*,e *,ay an i!*ortant *art in te +sto!er re,ationsi*. Today8 Today8 +sto!er servie an be fae;to;fae8 over te te,e*one or +sing te Internet. Peo*,e tend to b+y fro! te site tat tey ,ike8 and so e9etive +st +sto! o!er er serv servi ie e is vita vita,. ,. (+st (+sto! o!er er serv servi ies es an an add va,+ va,+e e by o9er o9erin ing g +st +sto! o!er ers s te teni nia a,, s+ s+** **or ort8 t8 e7*er 7*erti tise se and and advi advie e..
Bikroy.com :el,li#e
O#r 6elpline is open -at#rda Th#rsda from 500 *E to ;500 E. The helpline is closed on +ridas and all government holidas.
&all #s L880;1)8;)8;
13
14 | P a g e The open a page to contact with them named5 &ontact #s $f o# did not find the answer to o#r 4#estion or problem on this page, then please get in to#ch with #s #sing the form below. 3e endeavor to answer o#r messages as soon as possible.
/o#r name /o#r /o#r email Eessage
1$
15 | P a g e Bi%lio)r!,y
advertisements website operating in Bangladesh Bangladesh.. The site came into Bikro.com is a classified advertisements website the local media spotlight following a formal press conference event held in Dhaka Dhaka on on Oct 18, 2012. Bikro.com!s ob"ective is to provide a credible platform that enables online b#ers and sellers to interact. $t has sections dedicated to private % b#siness advertisements for cars % vehicles, propert, electronics, home appliances and personal items, sport % hobb items and "obs, among others. &lassified advertisements are c#rrentl placed on Bikro.com Bikro.com free of charge and remain on the site for a period of 180 das. Bikro.com is available in 'nglish 'nglish and and Bangla Bangla.. Official Officialss have said thatBikro thatBikro.com .com comes into the market with the aim of providing a credible credible platform for online b#ers and sellers to interact. The website provides a simple, safe and fast b#ing and selling e(perience e(p erience for the appro(imatel ) million internet #sers in the co#ntr. *lso, #sing Bikro.com is completel free. +or sellers, the site provides benefits s#ch as free ad placements, potentiall faster sales than anwhere else and the better possible offers for their prod#cts. The ads are valid on the site for a period of 0 das. *lso the site is available available thro#gho#t Bangladesh, so b#ers can p#rchase items from someone in their own towns and cities. The advent of Bikro.com promises to open a whole new market in the digital world of Bangladesh. $n Bangladesh, the lack of a reliable platform disco#rages trading of second hand prod#cts over the internet. B#t Bikro.com provides a smart and friendl platform for the trading of second hand items ranging from cars to mobile phones, ho#ses to vesicles. 1-
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FUNCTIONS OF BIKROY.COM BIKROY.COM Bikro.com is a website where o# can b# and sell almost everthing. The best deals are often done with people who live in o#r own cit or on o#r own street, -o on Bikro.com it!s eas to b# and sell locall. *ll "#st have to do is select their region. region. $t!s completel free to p#blish a classified ad on Bikro.com, and it takes less than 2 min#tes. *none can sign #p for a free acco#nt and post ads easil ever time. Or, if don!t want to register, "#st go to ost /o#r /o#r *d, fill in the form, and o#!re done. Bikro.com has the widest selection of pop#lar second hand items all over Bangladesh, which makes it eas to find e(actl what o# are looking for. -o if o#!re looking for a car, mobile phone, ho#se, comp#ter or mabe a pet, o# will find the best deal on Bikro.com. Bikro.com does not specialie in an specific categor here o# can b# and sell items in more than 0 different categories. categories. 3e also caref#ll caref#ll review all ads that are being p#blished, p#blished, to make s#re the 4#alit is #p to o#r standards.
1/
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POPULARITY Ale! Tr!""ic R!#k$ 6ow is this site ranked relative to other sites7
Glo%!l R!#k • •
,02 98 R!#k i# Bangladesh
20
Engaged visitors of bikroy.o! Bo&#ce R!'e 1.00: 19.00: D!ily (!)e *ie+$ ,er -i$i'or 11.; 1.00: 1
18 | P a g e D!ily Time o# Si'e
10:58 3.00#
6ow fast does bikro.com load7 *verage *verage <1.; -econds=, -econ ds=, 8: of sites are faster.
TAR%ET TAR%ET AU&IE'(E AU&IE'(E
A&/ie#ce A&/ie #ce Demo)r!, Dem o)r!,ic$ ic$
A&/ie#ce A&/ie #ce Geo)r! G eo)r!,y ,y
1
19 | P a g e
=ere do bikroy.o!>s visitors o!e fro!? Se!rc Se! rc Tr!""ic Tr!""i c 3hat percentage of visits comes from a search eng ine to this site7
14
20 | P a g e
U,$'re! U,$ 're!m m Si'e$ Si'e $ 3hich sites did people visit immediatel before this site7
ERI(E PRO(EI'%
ick the right price everthing sells if the price is right. •
•
Browse similar ads and pick a competitive price. &onsider how m#ch b#ers are willing to pa the lower the price, the higher the demand.
20
21 | P a g e
>se good pict#res more people view v iew ads with pict#res. •
>se original photos ads with photos of the act#al item
•
Take Take clear photos #se good go od lighting and different angles.
rovide a clear title and description foc#s on information that is relevant to b#ers. •
$magine o#rself as the b#er what wo#ld o# want to know if o# were looking for this item7
•
?eep the title short and simple #se ke words that people might search for
•
Be honest in o#r description A describe de scribe an imperfections along with details of the item!s feat#res.
A//i'io#!l 'ree ;(<$ o" Ser*ice M!rke'i#)
rocess of posting free *d5 1. -elect o#r preferred lang#age 2. ost ost /o#r *d
21
22 | P a g e . +ill in details
6 C!'e)ory +or sale
Brand5 +eat#res5 To#chscreen
3anted
eplica
*d title #t the brand and model name in the headline, s#ch as Cokia C. Description
Eore details F more interested b#ersG Describe o#r phone!s condition, feat#res pload images &lick to add photo E#st be either a H'I, I$+ or I image file
22
23 | P a g e 6 A%o&' yo&
rivate
B#siness advertiser
ame 'mail hone no 6ide phone n#mber $ do not want to be contacted b e(ternal telemarketers. telemarketers. Jocation
Did o# miss something7 'dit ad B p#blishing o#r ad on Bikro.com, Bikro.com, o# agree to Bikro.com!s terms and conditions.
9. #blish *d . &heck o#r *d ;. &onfirmation *n email with a confirmation link has been sent to o#r email address. lease click the link to confirm o#r acco#nt.
*n online view of s#ccessf#l *d5
23
24 | P a g e
Pysia, Evidene" irt+a, erviesa*e Ser*ice$c!,e is a concept that emphasies the impact of the phsical environment in which a service process takes place. The servicescape incl#des the facilit!s e(terior
Pysia, Evidene of 5ikroy.o! 2$
25 | P a g e
In Eng,is Lang+age
Interna, vie6 of 5ikroy.o!
2-
26 | P a g e
2/
27 | P a g e
C&$'omer !+!re#e$$ . Kee, 'i#)$ loc!l. Eeet the seller in person, check the item and make s#re o# are satisfied with it before o# make a pament. ;. 5c!#)e i'em !#/ ,!yme#' !' 'e $!me 'ime. B#ers A donKt make an paments before receiving an item. -ellers A donKt send an item before receiving pament. ). U$e commo# $e#$e. *void anthing that appears too good to be tr#e, s#ch as #nrealisticall low prices and promises of 4#ick mone. 8. Ne*er This incl#d incl#des es bank Ne*er )i*e o&' "i#!#ci "i#!#ci!l !l i#"orm! i#"orm!'io# 'io#.. This acco#nt de details, e Ba Ba@aal in i nfo, a nd nd an a n ot other in information th t hat be mis#sed.
co#ld
Sc!m$ !#/ "r!&/$ 'o +!'c o&' "or
. F!ke ,!yme#' $er*ice$. Bikro.com does not offer an form of pament scheme or protection. lease report an emails claiming to offer s#ch services. *void #sing online pament services or escrow sites #nless o# are 100: s#re that the are gen#ine. ;. F!ke i#"orm!'io# re9&e$'$. Bikro.com never sends emails re4#esting o#r personal details. $f o# receive an email asking o# to provide o#r personal details to #s, do not open an links. lease report the email and delete it. ). F!ke "ee re9&e$'$. *void anone that ask for e(tra fees to b# or sell an item or service. Bikro.com Bikro.com never re4#ests paments for its basic services, services, and doesn!t doesn!t allow items that are not located in Bangladesh, so import and brokerage fees sho#ld never be re4#ired. 8. Re9&e$'$ 'o &$e mo#ey 'r!#$"er $er*ice$ $&c !$ e$'er# U#io# or Mo#eyGr!m. These services are not meant for transactions between strangers and man scams are r#n thro#gh them. *void *void re4#ests to #se these services.
2
28 | P a g e
EI(E PERO''EL Peo*, eo*,e e are are te te !ost !ost i!*or i!*orta tant nt e,e! e,e!en entt of any serv servi ie e or e7*e e7*eri rien ene e.. ervi ervies es tend tend to be *rod+ *rod+ed ed and ons+! ons+!ed ed at te sa!e !o!ent !o!ent88 and as*ets of te +sto!er e7*eriene are a,tered to !eet te individ+a, needs of te *erson ons+!ing it. )ost of +s an tink of a sit+ation 6ere te *ersona, servie o9ered by individ+a,s as !ade or tainted a to+r8 vaation or resta+rant !ea,. Re!e!ber8 Re!e!ber8 *eo*,e b+y fro! *eo*,e tat tey ,ike8 so te attit+de8 ski,,s and a**earane of a,, sta9 need to be :rst ,ass. Peo*,e ave an i!*ortant ro,e in servie de,ivery8 tey are re,ied +*on to de,iver and !aintain transationa, !arketing and *eo*,e *,ay an i!*ortant *art in te +sto!er re,ationsi*. Today8 Today8 +sto!er servie an be fae;to;fae8 over te te,e*one or +sing te Internet. Peo*,e tend to b+y fro! te site tat tey ,ike8 and so e9etive +st +sto! o!er er serv servi ie e is vita vita,. ,. (+st (+sto! o!er er serv servi ies es an an add va,+ va,+e e by o9er o9erin ing g +st +sto! o!er ers s te teni nia a,, s+ s+** **or ort8 t8 e7*er 7*erti tise se and and advi advie e..
Bikroy.com :el,li#e
O#r 6elpline is open -at#rda Th#rsda from 500 *E to ;500 E. The helpline is closed on +ridas and all government holidas.
&all #s L880;1)8;)8;
2
29 | P a g e
The open a page to contact with them named5 &ontact #s $f o# did not find the answer to o#r 4#estion or problem on this page, then please get in to#ch with #s #sing the form below. 3e endeavor to answer o#r messages as soon as possible.
/o#r name /o#r /o#r email Eessage
24
30 | P a g e
Bi%lio)r!,y
30
