You’ll get the best views from above so make the most of the many sky dive schools and drop zones all over New Zealand where you can go solo or tandem as you float through the air. Fly t…Full description
The student should be able to demonstrate knowledge and understanding of the widel re!ognised attributes ne!essar in develo"ing and su!!essfull !ommer!ialising a new "rodu!t# $tudents are also e%"e!ted to be able to develo" !oherent lines for argument and "rovide solutions to a given innovation management s!enarios# &ast but not least' students are e%"e!ted to be able able to a""l a""l and and evalu evaluat atee inno innovat vatio ion n mana managem gemen entt and new new "rodu "rodu!t !t devel develo"m o"ment ent te!hni(ues for laun!h "lanning' im"lementation and management# This in-!ourse individual assignment !onstitutes 50) of the total !ourse grade and is broken down into T*+ ,. (uestions attributing 50 marks to ea!h of the total assignment assessment grade# Inside Google's New-Product Process: The Google Glass
Ba!k in earl 0/' before the world had heard of oogle lass' the te!h world was abla1e with rumours that rumours that the sear!h giant was beavering awa on augmented realit goggles# As the das went b' it was !lear that not onl was this true' but that oogle2s dream of wearable te!hnolog was far' far !loser to release than anone would have guessed# oll forward 4ust over a ear and the first versions are in the hands of develo"ers who develo"ers who went into a lotter to fork out /'500 for /'500 for their own "air of s"e!ta!les# But what e%a!tl is oogle lass6 *h is it attra!ting all this attention and what are the im"li!ations - both good and bad - of having a oogle-ee view of the world6
What is Google Glass? oogle lass is an attem"t to free data from deskto" !om"uters and "ortable devi!es like "hones and tablets' and "la!e it right in front of our ees# 7ssentiall' oogle lass is a !amera' dis"la' tou!h"ad' batter and mi!ro"hone built into s"e!ta!le frames so that ou !an "er!h a dis"la in our field of vision' film' take "i!tures' sear!h and translate on the go# The "rin!i"le is one that has been around for ears in s!ien!e fi!tion' and more re!entl it2s be!ome a slightl !lunk realit# In fa!t' the 8heads-u" dis"la8 "utting data in our field of vision be!ame a realit as earl as /900 / 900 when the refle!tor sight was invented#
: _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
oogle lass uses dis"la te!hnolog instead to "ut data in front ,or at least' to the u""er right. of our vision !ourtes of a "rism s!reen# This is designed to be easil seen without obstru!ting our view# A!!ording to oogle the dis"la is 8the e(uivalent of a 5-in!h high definition s!reen from eight feet awa8# There2s no offi!ial word on native resolution' but ?<0 % 3?0 has been widel mooted# +verlaing data into our vision has obvious benefits@ man of whi!h are alread fun!tional in oogle lass# ire!tions be!ome more intuitive ,although it sounds like there is no P$ on board so ou will have to "air it with our "hone.' ou !an view real-time translations or trans!ri"tions of what is being said' and ou !an s!roll through and re"l to messages - all on the fl# The embedded !amera obviousl does not need a viewfinder be!ause it is sim"l re!ording our first-"erson "ers"e!tive' allowing ou to take sna"s or footage of what ou are a!tuall seeing# An fun!tion that re(uires ou to look at a s!reen !ould be "ut in front of ou# >ontrolling this data is the ne%t neat tri!k# *ith a mi!ro"hone and tou!h"ad on one arm of the frame' ou !an sele!t what ou want to do with a brief gesture or b talking to the devi!e' and oogle lass will inter"ret our !ommands# oogle lass !an also "rovide sound' with bone-indu!tion te!hnolog !onfirmed# This vibrates our skull to !reate sound' whi!h is both more grisl sounding and mu!h less !umbersome than traditional head"hones#
What can Google Glass do? As well as oogle2s own list of features' the earl a""s for oogle lass "rovide a neat glim"se into the "otential of the headset# As well as "hotos and film - whi!h re(uire no e%"lanation - ou !an use the oogle hangout software to video !onferen!e with our friends and show them what ou2re looking at# ou2ll also be able to use oogle Ma"s to get dire!tions' although with P$ absent from the s"e! list' ou2ll need to tether lass to our "hone# To do that' oogle offers the Mlass a""# This "airs our headset with an Android "hone# As well as sharing P$ data' this means messages !an be re!eived' viewed on the dis"la' and answered using the mi!ro"hone and oogle2s voi!e-to-te%t fun!tionalit# oogle has given its lass "ro4e!t a big boost b sna""ing u" voi!e s"e!ialists CCresear!h# : _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
That fun!tionalit will also bring the abilit to translate the words being s"oken to ou into our own language on the dis"la# +bviousl ou2ll need a *iDi !onne!tion or a heft data "lan if ou2re in another !ountr' but it2s !ertainl a neat tri!k if it works# Third "arties are also alread develo"ing some rather !oolEs!ar a""s for oogle lass in!luding one that allows ou to identif our friends in a !rowd' and another that allows ou to di!tate an email# The Cew ork Times a"" gives an idea how news will be dis"laed when it2s asked forF a headline' bline' a""ro"riate image and number of hours sin!e the arti!le was "ublished are dis"laed# +ther !ool ideas in!lude an air !arrier2s suggestion that ou !ould have flight details beamed to ou while ou are waiting at the air"ort# Basi!all' the sk2s the limit# If ou want to know if oogle lass is an good - Te!hadar2s Ale% oth s"ent time with the devi!e and said the followingF 8Is lass !ool and entirel novel6 es' it !ertainl is# Is it a devi!e that will !hange the life of' or even 4ust "rove useful to' the average !onsumer6 That2s doubtful#8
What are the Google Glass seci"ications? As well as a mooted ?<0 % 3?0 dis"la' the built-in !amera is a 5MP sna""er that !an film at G0"# Batter life is a""arentl a da' although that2s with the usual 8t"i!al use8 !aveat' whi!h "robabl e%!ludes a lot of videoing# There2s /?B of flash memor built into the devi!e' although onl /B will be available for user storage# The devi!e will sn! to our oogle rive in the !loud Bluetooth and *iDi will be built in' but no P$ !hi" - so the lass will "robabl work best alongside an Android "hone' although ou !an "air with an Bluetooth enabled "hone# The frame will !ome with re"la!ement and ad4ustable nose"ads' and is e%"e!ted to be both lightweight and e%tremel robust# It will also have a tou!h"ad along one arm# The sound will be "rodu!ed through bone !ondu!tion transfer - vibrating our skull to transmit to our ears# There is a Mi!ro =$B !able and !harger for the dev# versions' and all of the above s"e!s are e%"e!ted to be re"li!ated in the !onsumer versions when the arrive#
: _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
&astl' oogle lass will !ome in five !oloursF >har!oal' Tangerine' $hale' >otton and $k# =sing lass2s translation abilit to turn that list from marketing s"eaks to "lain 7nglish' that2s bla!k' orange' gre' white and blue#
What's the Google Glass rice? The oogle lass 7%"lorer ,the develo"er version being sent out now. !osts /'500 - around H95 or A=/'<<9# The !onsumer versions' whi!h are e%"e!ted to arrive b the end of 0/3' are e%"e!ted to be a little !hea"er' although an a!tual "ri!es remain s"e!ulative# The are unlikel to be su"er-!hea" - but oogle2s su!!ess with the Ce%us G tablet ma "rom"t the !om"an to subsidise some of the !ost#
When is the Google Glass release date? A final release date has not been announ!ed' but sour!es tell us that the original suggestion of 0/< was a!tuall overl "essimisti! and we !ould see oogle lass arrive in time for the end of 0/3#
Who is ro$iding the cometition? +f !ourse' with something as high "rofile as oogle lass' ever ma4or !om"an has been linked with building a !om"etitor# A""le and Mi!rosoft are oogle2s most obvious rivals - and both are rumoured to be working on their own e(uivalents# $on has gone so far as to "atent a lass-alike offering# Ju1i%' +akle and Baidu are other numbered among the "otential lass rivals' and the won2t be the last# Indeed' one Taiwanese manufa!turer +!ulon are reading a !hea"er' higher s"e!ified version# There is going to be "lent of !om"etition going forward# Interestingl' oogle might alread be !onsidering its own su!!essor to lass if this "atent is to be believed# The "atented design looks more like regular glasses' following the stle of oogle2s "otential !om"etitors# Another "ro4e!t that is attra!ting attention for mi%ing s!reens and glasses is the +!ulus ift' whi!h is !urrentl ver mu!h about gaming' but !ould feasibl - using a !amera - show ou live video of realit and enable some awesome real time overlas be!ause it2s a !om"lete s!reen# >ool#
Is Pro%ect Glass e$il? +bviousl with an new te!hnolog there is the "otential for misuse - and oogle lass is' of !ourse' a little "roblemati! when it !omes to "riva!# : _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
+f !ourse' oogle would sa that it is merel taking the fun!tionalit that we alread have in our "ortable devi!es and making it more readil a!!essible# Google Glass - is it e$il?
A lot will !ome down to "ersonal "referen!e# Dor man' the "ros"e!t of being filmed b someone from their glasses will make them uneas' having !onversations logged and trans!ribed will be divisive' and the in!lusion of fa!ial re!ognition would !learl be "roblemati!# oogle has released some information regarding how ou know when "eo"le are filming through the devi!e' whi!h should (uash some "eo"le2s fears that the devi!e will be used as a me!hanism# 7ssentiall' if there is a light on then oogle lass is filming ou or taking our "i!ture# It2s im"ortant to note that there will be restri!tions on when ou use lass' and "roving it2s not on might not be enough# riving a !ar' for instan!e' might well end u" "ushing ou on the wrong side of the law - and filming as ou are asked "olitel to leave the !ar "robabl won2t endear ou to the "oli!e either# ,+nline $our!eF htt"FEEwww#te!hradar#!omEnewsEvideoEgoogle-glass-what-ou-need-to-know/0G//<. B Kames ivington August th' 0/3
uestions
/# is!uss and suggest some feasible a""li!ation !onsiderations when develo"ing a new "rodu!t develo"ment strateg for oogle lass# L50 Marks # In this highl !om"etitive environment' illustrate how oogle lass better manage innovation within the organi1ation to sta ahead of its !om"etitor in the industr6 L50 Marks LTotal /00 Marks
: _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
A written essa of a""ro%imatel !/000 words that evaluates business issues from the to"i! in the ne%t "age# The assignment must adhere to standard a!ademi! do!umentation standardsF •
Please use a""ro"riate !itation and referen!e a!!ording to the )ar$ard Name +e"erencing .stem in order to avoid "lagiarism#
•
Dont t"e should be Times Cew oman#
•
Dont si1e should be / "ts#
•
Jerti!alEline s"a!ing should be /#5 line s"a!ing#
•
ou must use enough of our own words to !onvin!e that ou understand what ou are writing and are not 4ust N!utting and "astingO# Cormall our own words should be no less than 0) of the total word !ount#
•
ou should on no a!!ount make referen!e to www#wiki"edia#!om' www#about#!om' www#alibaba#!om or the likes as sour!es for our work# These websites !an be useful to "rovide ou with the definitions and the general ideas about the !on!e"ts within module but it is not a!!e"table to be inserted into our a!ademi! writing#
•
ou ma in!lude diagrams' figures' tables et!# without word "enalt#
•
ou are re(uired to use at least < referen!es with 50) of them are from relevant te%tbooks' maga1ines and a!ademi! 4ournals#
•
A sliding s!ale of "enalties for e%!ess length will be im"osed a!!ording to the amount b whi!h the limit has been e%!eeded# our word !ount must be indi!ated on our !over "age#
or limit e3cess 4e3cluding e3ecuti$e summar and re"erences5:
// 0)
/0) redu!tion in the mark
/ 30)
5) redu!tion in the mark
3/) Q
the work will be !a""ed at a "ass i#e# 50)
Point to note: ma3imum enalt "or e3ceeding the word limit will 6e a reduction to a ass grade7 : _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
Per!entage uestion 1 / Ba!kground of the !ase should be !learl dis!ussed# /5) Deasible a""li!ation should be dis!ussed in de"th /5) Identif the multi-dimensional !on!e"t of oogle "rodu!t 3 /0) develo"ment# <
=se of "ro"er language' grammar' a!knowledgement of e%ternal sour!es
referen!ing'
and
/0) 50)
Total uestion 2
/
7%"lain the dilemma@ re!ogni1e the diffi!ulties of managing 0) un!ertaint#
Answers should be 4ustified and must be logi!al and !riti!al#
3
=se of "ro"er language' grammar' a!knowledgement of e%ternal sour!es Total
referen!ing'
0) and
/0) 50)
: _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
*hen !om"leting the assignment it should have the following general stru!tureF •
Title "age
•
7%e!utive summar' abstra!t or sno"sis
•
>ontents "age,s.
•
Ruestion I
•
Ruestion II
•
>on!lusions
•
eferen!e
•
A""endi%
ar9ing
Marks are awarded based on the following guidelinesF rade
Assessment uidelines
Pass answers are e%"e!ted to be legible' tid' well organi1ed and written in eneral !lear' understandable 7nglish# $tudents who grossl e%!eed the word limit will be "enali1ed# $u"erfi!ial analsis' !on!e"ts ad language of the sub4e!t is absent or s!ant# 0-39) Irrelevant regurgitation of te%t book# Ideas are "oorl e%"ressed# Man ke issues are ignored# >on!e"ts and language of the sub4e!t are used but are often !onfused in a""li!ation and or e%"lanation# $ome understanding of the relevant models and !on!e"ts# $ome elements <0-<9) of an a""ro"riate stru!ture are "resent# estri!ted analsis of some issues# 7viden!e of reading and resear!h# =nderstanding of the a""li!ation of 50-59) a""ro"riate models and !on!e"ts is demonstrated# Se issues are identified and analsed' although this ma be restri!ted at times# $ome sour!e s are a!knowledged# 7viden!e of wider reading# The assignment effe!tivel inter"rets the information and e%hibits the integration of ideas a!ross the sub4e!t area# ?0-?9) The assignment has !redible re!ommendations# A sstemati! a""roa!h to develo"ment and evaluation is used# Most sour!es are a!knowledged and referen!ed using arvard sstem#
: _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
Arguments are !lear and !onvin!ing# >onfident integration of theor and "ra!ti!es is demonstrated# >onsistent referen!ing to sour!es using the arvard sstem#
.u6mission and ;dministrati$e In"ormation
•
•
Individual should in!lude the >oursework $ubmission and Deedba!k Dorm with their submission# The le!turer will give the >$DD before the submission dates# Plagiarism is NOT a!!e"table# e"resentation of another "erson2s work as our own' without a!knowledgement of the sour!e' for the "ur"ose of satisfing formal assessment re(uirements is !onsidered "lagiarism# The "ossible !onse(uen!es of "lagiarism in!ludeF
• •
edu!ed grade for this module eferral for this module Dailure of this module 7%"ulsion from the Institution
ou !an avoid "lagiarism b using !orre!t referen!ing' attribution# ou ma not !o" another grou"Us work in an wa#
: _____________________________________________________________________________________ &evel 3 ; < Asia Pa!ifi! =niversit >ollege of Te!hnolog and Innovation 0/50?
