COMPANY ANALYSIS MARISSA HEALTH & BEAUTY SDN BHD
TECHNOLOGY ENTREPRENEURSHIP (ENT600): CASE STUDY FACULTY & PROGRAMME : Faculty of Civil Engineering (EC220) SEMESTER :8 2015829252 GROUP MEMBERS: 1) Mohamad Aisar Bin Rusli 2) Muhammad Amirul Naim Bin Nor Hisham 2015249444 3) Muhammad Asyraf Bin Aminuddin 2015856878
LECTURER SUBMISSION DATE
: Nor Azmi Bin Bakhary : 23 October 2017
Contents
1.0 INTRODUCTION .................................................................................................................... 2 1.1 Background of the Study ..................................................... ....................................................................................................... .................................................. 2 1.2 Purpose of the Study ............................................................................................................. 2 2.0 COMPANY INFORMATION.................................................................................................. 3 2.1 Background ........................................................................................................................... 3 2.2 Organizational Structure ....................................................................................................... 7 2.3 Products and Services............................................................................................................ 9 2.3.1 Marissa Supplement Products ................................................................................................. 9 2.3.2 Marissa Skincare Product ...................................................................................................... 11 2.4 Technology .............................................. ...................................................... ............................................................................ ...................... 14 2.5 Business, marketing, operational strategy ..................................................... ........................................................................... ...................... 16 2.5.1 Target Market .......................................................................................................................... 16 2.5.2 Marketing Strategies .............................................................................................................. 16 2.6 Financial Achievement A chievement ........................................................ ........................................................................................................ ................................................ 17 3.0 COMPANY ANALYSIS ........................................................ ........................................................................................................ ................................................ 18 3.1 SWOT.................................................................................................................................. 18 3.2 Consumer Trend Canvas ..................................................................................................... 20 3.2.1 Basic Needs ............................................................................................................................. 20 3.2.2 Drivers of Change ................................................................................................................... 20 3.2.3 Emerging Consumer Expectation ......................................................................................... 21 3.2.4 Inspiration ................................................................................................................................ 22 3.2.5 Innovation Potential ............................................................................................................... 22 3.2.6 Who .......................................................................................................................................... 23 4.0 FINDINGS, DISCUSSION AND RECOMMENDATION ................................................... 24 5. CONCLUSION ............................................. .................................................... ............................................................................ ........................ 26 6. REFERENCES ......................................................................................................................... 27 7. APPENDICES .......................................................................................................................... 28
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Contents
1.0 INTRODUCTION .................................................................................................................... 2 1.1 Background of the Study ..................................................... ....................................................................................................... .................................................. 2 1.2 Purpose of the Study ............................................................................................................. 2 2.0 COMPANY INFORMATION.................................................................................................. 3 2.1 Background ........................................................................................................................... 3 2.2 Organizational Structure ....................................................................................................... 7 2.3 Products and Services............................................................................................................ 9 2.3.1 Marissa Supplement Products ................................................................................................. 9 2.3.2 Marissa Skincare Product ...................................................................................................... 11 2.4 Technology .............................................. ...................................................... ............................................................................ ...................... 14 2.5 Business, marketing, operational strategy ..................................................... ........................................................................... ...................... 16 2.5.1 Target Market .......................................................................................................................... 16 2.5.2 Marketing Strategies .............................................................................................................. 16 2.6 Financial Achievement A chievement ........................................................ ........................................................................................................ ................................................ 17 3.0 COMPANY ANALYSIS ........................................................ ........................................................................................................ ................................................ 18 3.1 SWOT.................................................................................................................................. 18 3.2 Consumer Trend Canvas ..................................................................................................... 20 3.2.1 Basic Needs ............................................................................................................................. 20 3.2.2 Drivers of Change ................................................................................................................... 20 3.2.3 Emerging Consumer Expectation ......................................................................................... 21 3.2.4 Inspiration ................................................................................................................................ 22 3.2.5 Innovation Potential ............................................................................................................... 22 3.2.6 Who .......................................................................................................................................... 23 4.0 FINDINGS, DISCUSSION AND RECOMMENDATION ................................................... 24 5. CONCLUSION ............................................. .................................................... ............................................................................ ........................ 26 6. REFERENCES ......................................................................................................................... 27 7. APPENDICES .......................................................................................................................... 28
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1.0 INTRODUCTION
1.1 Background of the Study
ENT 600 is an entrepreneurship subject that needs to be taken by the entire student in UiTM irrespective of their courses. This course is entitled to introduce the current industry towards the student. This subject will taught the student on how to start and run their own business if they want to start a business of their own. It is important for the students to gain knowledge and skills in this developed era. For the new semester, students are required to search a company and hold an interview with the owner or the workers from the company. We need to make a case study written report based on the interview from the company. The case study is given as an early preparation or mindset for the students that want to open a business. In the case study, we need to use the SWOT analysis and Consumer Trend Canvas (CTC) that we had learned in class.
1.2 Purpose of the Study
The purpose of this study is to expose us to the real business in the current industry by using the case study method. For this particular task, student are required to arrange a professional meeting or interview with a business owner who cater sales up to RM50,000 annually. They are no restriction or rules on who to be selected as the interviewer. Which mean, student can choose those who runs a business from any background for example, beautician, advertising company, Construction Company, food truck owner and many more. In addition to these, we can learn on how to manage and run a sustainable business while handling problems and challenges that were faced during the case study is being done. Besides that, while doing the case study it will also help us in gain a deeper understanding of sustainable technology business entrepreneurship and how it can be put in place in the current industry.
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2.0 COMPANY INFORMATION
2.1 Background
Marissa Health & Beauty Sdn. Bhd. is a sole proprietor, 100% owned by bumiputera that run based on aesthetic and anti-aging beauty. The company is based at No 28-1, Jalan Semenyih Sentral 4, Semenyih Sentral, 43500 Semenyih, Selangor. The business is owned by a aesthetic and anti-aging doctor, Dr Rushmini Maris Bt Ismail. She started her business with a clinic 15 years ago. Dr Rushmini Maris Ismail is a doctor that graduated from Medical College Kasturba, India (MBBS) in year 1997. She start her career by served in few clinics and government and private hospitals before she decided to open her own.
Dr Rushmini Maris start opened outpatient clinic in 2003 that named Poliklinik Penawar Semenyih. Her patient is including from common diseases to chronic diseases. From that observation, she statically concluded that people starting age 30 and above tend to suffer chronic disease and need helped from other people to live their life. From that situation she inspired to study about anti-aging in brief. The reasons are simply because she wants to help these patients to increase their life quality for those at aged 30 and above and to reduce the tendency for them to suffer aging disease.
The deep passion of her in aesthetic and anti-aging medical, she further her study to higher level and acquired her Master in Anti-Aging & Regenerative Medicine di USCI, Kuala Lumpur. She also got certifications from the university and training center in Germany, Bulgaria, Bangkok and Singapore. After finished her study, she open a beauty and anti-aging center that is named Marissa Aesthetic and Wellness on 2007 and then changed to Marissa Health & Beauty Sdn. Bhd. Her reason is to give awareness and knowledge about the importance of hormones to the body.
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Because of her activeness in introducing the treatment in anti-aging, Dr. Rushmini Maris is always invited to give talks about health and beauty in many Malaysian government organizations and private organizations such as Malaysia Airlines (MAS), associations and local universities. Besides that, she also a fixed speaker in Radio KL that on air every Thursday, and several times invited as guest in Wanita Hari Ini at TV3, Soal Wanita at TV Al-Hijrah, FEMINA at TV1 and THE NATION at BERNAMA TV. Dr Rushmini Maris also active in conduct workshops and health and beauty talks in entire Malaysia. She also write health and beauty articles and she also famous because she is authored a book named “Catatan Kehamilan” that is printed multiple times. She wish to be a versatile and will publish new book shortly.
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Establishment Marissa Branches It started only with small shop lot and only equipped with few treatments, then Marissa is loved by its customer including VIP and celebrity. Dr Rushmini expand her business by increase the shop lot and increase the numbers of machine treatments such as pigmentation laser, acne laser, facial machine and etc. Because of the high demand in her customer, she expand more her business by building new branches. NO.
BRANCH
ADDRESS
ESTABLISH DATE
1.
Marissa Semenyih
No 28-G, Jalan
2013
(HQ)
Semenyih Sentral 4, Semenyih Sentral, 43500 Semenyih, Selangor
2.
Marissa Shah Alam
No. G41 Laman Seri
2013
Business Park Jalan Persiaran Sukan Seksyen 13, 41000 Shah Alam, Selangor
3.
Marissa Bangi
D 09-02 Plaza
2014
Paragon Point, Jalan Medan Pusat, Pusat Bandar, 43650 Bandar Baru Bangi, Selangor
4.
Marissa Kuantan
No. 48A, 1&2 Floor, Jalan Putra Square 2, Chinatown Putra Square, 25200 Kuantan, Pahang
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2014
5.
Marissa Melaka
No-86, Jalan Lagenda
2014
5, Taman 1 Lagenda, 75400 Melaka
6.
Marissa Kelantan
PT 729 T/Jalan Hulu
2015
Pasar, Bazar MDKB 16450 Ketereh, Kelantan
7.
Marissa Kedah
B-2-3, Condo 900,
2016
Jalan Golf and Country Club 06000 Jitra, Kedah.
8.
Marissa Senawang
42-2A, Tingkat 1, Perniagaan Senawang Jaya, Senawang 70450 Seremban, Negeri Sembilan
6
2016
2.2 Organizational Structure
Profile of Business Director
Director
:Dr Rushmini Maris Binti Ismail
Address
:No 28-1, Jalan Semenyih Sentral 4, Semenyih Sentral, 43500 Semenyih, Selangor
Telephone
:0387234808
Handphone
:0132448484
Fax
:038724 9561
Email
:
[email protected]
Website
:www.drrushminimaris.com
Position
:Director / Aesthetik & Anti-aging Expert
Kelulusan Akademik
:- Bachelor of Medicine & Bachelor of Surgery (MBBS) - Master Anti-Aging & Regenerative Medicine - Certified Laser Lipolisis Practitioner - Certified Serdev Sutures Doctor
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Company Information
Company Name
:
Marissa Health & Beauty Sdn Bhd
Company Address
:
No 28-1, Jalan Semenyih Sentral 5, Semenyih Sentral, 43500
Registration No.
:
1146282-T
No Telephone
:
03-87234808/0132448484
Email
:
[email protected]
Website
:
www.marissaskin.my / shop.marissaskin.my
Type of Business
:
Provide laser services, provide beauty and aesthetic services,
Semenyih, Selangor
consultation of health problem and inside/outside beauty. Sell and supply beauty products. Vision
:
Always lead and equal to the other international treatments.
Mission
:
To be the best with the best skill and always up to date.
Motto
:
Cantik, Ceria, Cergas.
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2.3 Products and Services 2.3.1 Marissa Supplement Products
PRODUCT NAME
USES
DATE PRODUCED
1) Marissa Glutathione -
Lightening and whitening skin
-
Natural antioxidant
-
Disappearing and
April 2010
fading scar, pigmentation and acne
2) Marissa Selenium -
Helps avoid hair loss problem
-
Maintain body shape
-
Effective healing
April 2010
factor
3) Marissa Magnesium -
Natural antidepression
-
Relax the brain (for people suffering from migraine)
-
Keep the nerves to function normally
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April 2010
4) Marissa Chromium -
Anti-diabetes
-
Good insulin properties (reduce
April 2010
sugar level and blood pressure) -
Repairs metabolic function (avoiding obesity problem)
5) Marissa Mecobalamin Plus
-
Restore injuries
-
Speeds up pregnancy
-
Prevent cervix cancer
PRODUCT NAME
USES
April 2010
DATE PRODUCED
6) Marissa Nano Silver Water
-
Destroys virus, bacteria, pathogen, and free radical
-
Strengthen the body
June 2010
immunization system -
Helps keeping ideal body weight
7) Marissa Young -
Reduce body weight
-
Anti-aging
-
Whitening and lightening skin 10
June 2010
2.3.2 Marissa Skincare Product
PRODUCT NAME
USES
DATE PRODUCED
1) Marissa Perfect 5 -
Evens the skin tone
-
Fading black spot
-
Protect the skin from
April 2010
UV ray
2) Marissa White and Glow
-
Even the skin tone
-
Fading and removing acne
-
September 2010
Repair and treat the skin pigmentation from the inside
3) Marissa Perfect Lady -
Making the skin more radiant
-
Give the skin moisture
September 2010
and feels soft -
Covers black spot
-
Removing wrinkles
-
Instant skin firming
4) Marissa Smooth and Glow
effects -
January 2011
Activate collagen production
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5) Marissa Pore -
Closes pores
-
Face looks glowing
-
Skin face becomes
September 2010
smooth and fluffy
Makeover 6) Marissa Skin Repair -
Treating sensitive and dry skin
-
Activates collagen
September 2010
production -
PRODUCT NAME
Moisturizes the skin
USES
DATE PRODUCED
7) Marissa White and Glow Soap
-
For sensitive skin
-
Shrinks and remove acne
-
January 2011
Treating the skin using apple stem cell formula
8) Marissa Firm and Clear Soap
-
Lightening and smoothing the skin
-
Remove acne
-
Softening the skin
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January 2011
9) Marissa Nano Spray -
Dries and removes acne in a short time
-
Moisturizes and
May 2010
refreshing the face -
Make-up lasts longer
-
Giving an ideal body
10) Marissa Shape Up
shape
May 2010
-
Destroys cellulite
-
Breaks unwanted fats fast
11) Marissa Firm Up -
Removes wrinkles and firming the skin
-
To solidifies and
May 2010
strengthening breast structure
12) Marissa Colagen Lipstick
-
Suitable for everyone
-
Colors according to individual blood
-
Increasing your self confidence
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May 2010
2.4 Technology
Among the outcomes that customers get from these treatments is last long, high quality, instant effect and most importantly does not hurt.
a) Aesthetic Treatment -
Threadlift
-
Mesoskin Therapy
-
Serdev (colagen thread)
-
Breast Lift
-
V-Shape
-
Filler
b) Body Slimming Treatment -
Lipolisis Laser
-
Radio Frequency
-
Enzyme Therapy
-
Marissa Slimway
c) Pigmentation Treatment -
Laser Medlite
-
PRP Skin Rejuvenation
-
Microdermabrasion
d) Laser Treatment -
Pixel Laser (remove scar)
-
Isolaz Laser (remove acne)
-
Hair Growth Laser
-
Body Hair Laser
-
Medlite Laser (remove pigmentation)
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e) Eye Treatment -
Eyelids and Under-eye Bags
f) Health Care Treatment -
Ozone Therapy
-
Enzyme therapy
-
Chelation
-
Bioptron
-
Intestines Cleaning
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2.5 Business, marketing, operational strategy
2.5.1 Target Market
a) Services -
Men and women aged 21 years old and above
-
Individuals having hormone problem
-
Individuals having loose skin problem
-
Individuals that loves beauty
-
Individuals having low self confidence in front of crowd
-
Individuals that needs advices regarding their skin problem
b) Product -
For all ages starting from 12 years old
-
Individuals that values inner and outer care
-
Individuals that wants beauty and health that lasts although already in their 40s
-
Individuals that wants to get skin treatment suitable to their problems
2.5.2 Marketing Strategies
Marissa business concept is offering services to customers. Among the services offered are:
-
Beauty and health treatment
-
Laser treatment
-
Anti-aging and hormone treatment
-
Body slimming treatment
-
Beauty and health products
-
Beauty and health problems consultation
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Other than that, Marissa also offers online sale services. Marissa products can be bou ght through:
-
Facebook page
-
Facebook advertising
-
Website
-
Blogspot
2.6 Financial Achievement
From the interview session with Dr Rushmini Maris, we assume that she is ver y motivated to share her financial achievement. According to her, the average sale for the company has increase year by year. She had stated that the company has to pay millions only for advertisement. She also stated that she had to pay RM300,000 per year just to advertise in newspaper then, but now she have to pay RM100,000 per month which is she chose the better plan to advertise. She managed to open many branches and Dr Rushmini also expressed that she is planning to open one more branch in Johor soon.
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3.0 COMPANY ANALYSIS
3.1 SWOT
Strength
The price for the supplement sold is cheaper than the competitors but have the same quality.
The GST has been absorbed into the prices of the product so there’s no extra charge when the customers buy the product.
The clinic provides free inspection for the customer when they go on a road tour to attract customers.
This business also used the latest technology for their treatment. Each of the branches has their own machines so that the customer does not need to go to a specific branch in doing their treatment.
Weakness
New employees need to be trained well before they can satisfy the demand of customer The owner wanted to make a joint-venture with other company but consider it too risky due to no experience.
Employees are comfortable with their current basic salary and do not want to work diligently to increase the sales for the company.
People do not want to buy these products because it is made in Malaysia. Malaysian people always consider product that is made in Malaysia is low in quality.
The product is limited to as it is not available on the pharmacy such as Watson and Guardian due to the consignment, where the payment will be given to the company after all the products had been sold completely.
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Opportunity
Teenagers nowadays also are starting to take care of their look and appearance because of the current life trend and following their favorite celebrity and artist.
Since the government is promoting the export industry, so the chance for the product to be exported to other countries in the Asian region is quite high as the product has a good feedback among the customers.
Now the market target is not only for female customer but also targeting the male customer because they started to realize the important of beauty supplement products.
Threat
Competitors that provide the same treatment are Chinese, and customers always biased to the Chinese services.
Old fashioned customers are likely afraid to get latest technologies treatment (laser and etc.)
People are also afraid to use facial products be cause the chemical might ruin their faces.
When paying for the advertisement, the current logarithm of the website might be changes for example Facebook ads. Facebook might change the logarithm thus making the paid advertisement failed to attract any customer.
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3.2 Consumer Trend Canvas Analyze
3.2.1 Basic Needs
Marissa Beauty and Health Sdn Bhd fulfill customers’ needs to take care of inner and outer beauty which are skin beauty, anti-aging treatment, hormones health and others. Nowadays, beauty and health are trends that apply to all age group starting at early teen age among both males and females. This is relevant due to the current social age of posting photos and videos to social media platform such as Facebook, Instagram and Twitter. This trend of uploading photos to social media is particularly famous among teens. Thus, this indirectly makes them want to maintain a beautiful and healthy skin. At Marissa, common skin problem such as acne, oily skin and scar amongst teens can be treated.
This beauty trend is also valued by women ages 30 and above based on our interview with Dr. Rushmini. This is mainly because at those ages, they starts to have problems such as uneven skin tone, skin pigmentation and wrinkles. These women desires to have a beautiful and healthy skin as it can increase their self-confidence when meeting people inside or outside of their workplace.
Other than that, Marissa also provides pimples repair treatment to their customers. Some people have bad issues with this problem and it adversely affects their self-confidence. Thus this treatment is really needed by many people especially women of age 20 and above.
3.2.2 Drivers of Change
Drivers of change are the factors that cause these trends to emerge now. Among the factors is the usage of internet that is more widespread than ever before. Nowadays, information can easily be spread and viral within seconds. Even youngsters have access to global information especially through social media and news apps. Customers that are satisfied with the service will 20
spread good words to their friends and relatives through social media such as Facebook and Instagram. This will indirectly attract more people to try this beauty and h ealth treatment.
Moreover, communities in Malaysia now are more aware about beauty and health than in the old days. They are more exposed to the importance of beauty and health of their skin and it has also become a trend. Due to the rapid advancement of technology to improve health and beauty, technology has evolved and more pain-free treatments has been produced to treat skinrelated problem.
Climate in Malaysia also plays role in the drivers of change. The increase in temperature in our weather affected the skin health of Malaysian citizen especially to those who have to works outside for long hours. Women, whose are more concern about skin beaut y will seek treatments to restore their skin health.
3.2.3 Emerging Consumer Expectation
Emerging consumer expectation is to be expected whenever a new business or company is open. For different customer, they had their own expectation when they had their treatment at the clinic. So to fulfill all the customer expectation is kind of impossible as they had expectation that is not possibly reached but we can try to fulfill some of the expectation that it is easily reachable. For the Marissa Company, one of the emerging consumer expectations is that they can see the expected result within the early weeks of treatment. This is not possible as the skin need to repair from the inside then to the outside. So, continuous treatment is needed to make sure that the skin is getting their correct amount of nutrient as the opposite effect of treatment can occur. Besides that, all the consumers expect to have a less waiting time to get their treatment. This is because they don’t want to waste time by waiting for their turn in getting the treatment. The consumers also want to have a comfortable and relaxing environment when waiting to get their treatment while having a good and friendly customer service while they are having their treatment. Good and friendly customer service will make the consumer to have the desire to come again and recommend the place to their colleagues and friends. Lastly the most emerging 21
consumer expectation is that the treatment provided by the clinic is that they have a reasonable and affordable price. The consumer surely wanted to feel that their money is spent on something that is effective and beneficial to their beauty and health.
3.2.4 Inspiration
Every people or business company had their own inspiration before they become a successful company of their own. Just like these companies, Marissa Beauty and Health SDN. BHD. also has their inspiration. For the Marissa Company, their inspiration comes from the likes of London Weight Management, New York Skin Care, Clinique, and Yun Nam Haircare.
Apply
3.2.5 Innovation Potential
Based on the observation and interview it can be seen that we can make an innovation potential in order to attract more customer and therefore increase the sales of the company. Innovation potentials that can be used and manipulate are such as treating the common and sensitive skin by using one product instead of usin g different products. This will make the product to be universal for the user. Besides that, we can also try to make a product that does not dry the skin and felt like something is sticking to the face but at the same time form a protective layer on the skin. Nowadays, people don’t like products that have the sticky feeling on their face as they will feel uncomfortable. Another innovation potential is that we can make a product that can reduce the percentage of the skin tanning when exposed to the sun and have a whitening effect on the skin. People that works outside under the hot sun thinks that tan skin is not beautiful and will reduce the chances of them getting a significant other. By using the innovation potential, we can make the consumer to feel confident and achieve their dream proudly. Lastly, one of the innovation potential that we would like to do is create a portable machine that can be carried by the worker to treat any customer at any place. Some of the consumers are actually shy and 22
embarrassed to go out in public as they will think what other might say to them. Therefore by creating the portable machine, the consumer does not need to go to the shop to have their treatment instead the worker will come to them an d give them the same treatment like at the shop.
3.2.6 Who
For general, Marissa Company welcomes all types of people from different background. However their main target is usually South East Asian people that live within the equatorial climate environment. People that live in the equatorial climate environment usually have skin problems as the weather is not fixed. As we all know, weather will give an impact to the skin. Besides that, the company also would like to attract many people/customer that have large range of age. For example, loyal customer that ranges from teenager to aged people. Lastly, they would also want to help people that want to look/stay young and fit. The company would like to help them in their 40’s and 50’s in achieving their goals to become healthy and fit to live a healthy life.
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4.0 FINDINGS, DISCUSSION AND RECOMMENDATION Problem 1 (MAJOR PROBLEM) :
New employees need to be trained well before they can satisfy the demand of customer
Discussion
:
The workers need to be highly skill to operate treatment because the treatment machine such as laser treatment is complex.
Solution
:
1. Hire worker with genuine qualification and before the y can treat the customer, they need to take practical test with the company. 2. During the treatment, the employees need to be monitored during the treatment so that the employer can study the demand and trend of the customers.
Problem 2
:
Employees are comfortable with their current basic salary and do not want to work diligently to increase the sales for the company.
Discussion
:
They might be not channelized to the right path. They are not motivated and maybe because they not knowing that it can generate income more than they earn from the basic salary.
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Solution
:
1. Do reward system for the employees to increase the sale by celebrating the highest seller and give incentive in term of money to the employee. 2. To produce employees that generate highest income possible per month by promoting commission payment that is based on their sales. 3. The company will provide every employee with a phone company and sales avatar. If one of the employees quit, the new employee can take over the avatar and continue the legacy as trusted seller.
Problem 3
:
People do not want to buy these products because it is made in Malaysia. Malaysian people always consider product that is made in Malaysia is low in quality.
Discussion
:
Old mindset of Malaysian that categorized everything that produced in Malaysia are low technology, cheap and always behind from Europe country.
Solution
:
1. Share testimony of regular visitors/users from varies type of health condition such as skin tone, bald patches, weight problem and etc. Show the difference between before and after the treatment. 2. Hired international beautiful celebrity or famous dermatologist as product ambassador.
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5. CONCLUSION In conclusion, after we interviewed Dr Rushmini and don e researched to her company, we can see that Marissa Health & Beauty Sdn Bhd is facing internal and external problem at the same time. Therefore, we summarized the major problems for this compan y and we listed in finding. Besides, every local business is affected by nowada ys economy crisis in Malaysia. This problem can cause problem either to company itself or to the customers. There are also some unknown factors that did not shared b y Dr Rushmini because of company policies or privacies that need to give focus to that can contribute negative effect to the company.
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6. REFERENCES Interviewed Person
Dr Rushmini Maris Binti Ismail and husband (October 10, 2017)
Website
CONSUMER TREND CANVAS. (n.d.). Retrieved October 10, 2017, from http://trendwatching.com/trends/consumertrendcanvas/
Kim, L. (n.d.). 16 Best Entrepreneurship and Business Leadership Articles of the Year. Retrieved October 10, 2017, from https://www.inc.com/larry-kim/17-best-entrepreneurship-and-businessleadership-articles-of-the-year.html
M. (2016, December 22). Marissa Aesthetic & Wellness. Retrieved October 23, 2017, from http://marissaskin.my/
Staff, I. (2017, March 09). SWOT Analysis. Retrieved October 10, 2017, from http://www.investopedia.com/terms/s/swot.asp
Book
Shah, S. H., & Soon, C. T. (2013). Entrepreneurship. Selangor: Oxford Fajar.
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7. APPENDICES
Marissa Health & Beauty Sdn Bhd HQ & Dr. Rushmini first clinic (Poliklinik Penawar)
HQ lounge and waiting area
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