PT Aqua Golden Mississippi Tbk Aqua (mineral water) Indonesian From Wikipedia, the free encyclopedia AQUA
Type
Bottled water
Owner
PT Aqua olden !ississippi T"k
The Country
Indonesia !alaysia #in$apore Brunei
Introduced
%&'
Market
The whole world
Website
wwwaquacom
a "rand of "ottled water ("ottled ("ottled water) produced "y PT Aqua Golden Aqua is a "rand in Indonesia Indonesia since since %&' %&' Besides Indonesia, Aqua Indonesia, Aqua also also sold Mississippi Tbk in in !alaysia !alaysia , , #in$apore #in$apore , , and Brunei Brunei Aqua Aqua is is a "rand of "ottled water with the lar$est sales in Indonesia and is one of the most famous "rands of "ottled water in Indonesia, so it has "ecome like a "rand $eneric $eneric for for "ottled "ot tled water*urrently, water*urrently, there are %+ factories producin$ Aqua producin$ Aqua with with different ownership ( factories owned "y PT Tirta Inestama, %- factories owned "y PT Aqua olden !ississippi, and factories in Berasta$i Berasta$i , , .orth #umatra owned "y PT Tirta #i"ayakindo)
#ince %&&/ , Aqua has "een owned "y a multinational company in the field of food and "eera$e ori$in France , 0anone roup , the result of the mer$er of PT Aqua olden !ississippi with 0anone Aqua roup was founded "y Tirto 1tomo ( %&- 2 %&&+ ), a natie of Wonoso"o that after workin$ out of Pertamina , and worked inPetronas , to esta"lish a "usiness of "ottled water ("ottled water) Tirta made a lar$e contri"ution to the deelopment of a "usiness or "usiness of "ottled water in Indonesia, "ecause as a pioneer of the deceased mana$ed to instill the alues and perspecties of "ottled drinkin$ water "usiness in Indonesia
3istory Aqua for today is the market leader in the field of competition of arious products of mineral water in Indonesia #tron$ position due to factors as product Aqua mineral water for the first time present in Indonesia as well as promotional and marketin$ strate$y that a$$ressiely Promotional method used is mainly throu$h adertisements in print and electronic media, sponsorin$ arious eents, as well as the installation of "ill"oards adertisin$ widely In marketin$, distri"ution $roup Aqua has a distri"ution network of mineral water which is the lar$est in Indonesia, which penetrates almost to eery corner of the island The num"er of stock points (warehouse) more a$$ressiely propa$ated since 4--5, so as to proide a "roader market penetration throu$h the supply chain and deliery Warehouse stock is placed in areas that hae a lot of retail outlets, includin$ traditional markets, so that each warehouse can sere each $eo$raphical area in the shortest time possi"le
arly stablish!ent
PT Aqua olden !ississippi was founded in %&' in Indonesia The idea of esta"lishin$ drinkin$ water company arises when Tirta workin$ as an employee of Pertamina in the early %&'-6s and the employee 6s Petronas in the early %&/-s 7%8 When it Tirta duty entertain dele$ates an American company But dinner was interrupted when his wife heads of dele$ations had diarrhea caused "y consumin$ water that is not clean Tirta later learned that her isitors from Western countries are not accustomed to drink "oiled water, "ut the water that has "een sterili9ed
3e and his "rothers "e$an to learn how to process "ottled water in Ban$kok , Thailand , 7%8 3e asked his sister, #lamet 1tomo for internships in Polaris , a "ottled water company that when it has "een operatin$ %: years in Thailand .ot surprisin$ly, at first resem"les Aqua Polaris products ran$in$ from $lass "ottle shape, "rand water treatment machine, until the washer "ottle and water filler, "ecause in Indonesia did not e;ist Tops Tirto, I"nu I"nu also said< "Strange Tirta iki, flood banyu why diobokke in a bottle". 7%8 Tirta set up its first factory in Pondok 1n$u, Bekasi , and named it the PT olden !ississippi plant with a production capacity of si; million liters per year 7%8 Tirta had hesitated as PT Golden Mississippi that althou$h fit with its tar$et market, e;pats , "ut sounds familiar in ears of Indonesia 748 Before "ein$ named Aqua, formerly Puritas (another name of Pure Artesian Water), which is "earin$ the cloerleaf 3oweer, =ulindra >im, proposin$ to use the name "ecause it is suita"le for ima$e Aqua "ottled water and not difficult to pronounce 3e a$reed and chan$ed the "rand product of purity into Aqua, as Puritas unpronouncea"le word Two years later, the first production of Aqua was launched in the form of $lass "ottles of &5- ml si9e with a sellin$ price ?p'5, almost dou"le the price of $asoline when it is worth ?p+: @ liter 7%8
"e#elop!ent and acquisition by "anone
In %&/4 , Tirto replace raw materials (water) which was ori$inally deried from wells drilled into the mountain sprin$s flowin$ (selfflowing spring! "ecause they contain the natural mineral composition rich in nutrients such as calcium, ma$nesium, potassium, iron, and sodium Willy #idhartha, sales and first factory machine assem"lers Aqua, was the first to improe the distri"ution of Aqua. 7%8 3e "e$an "y creatin$ the concept of a special door to door deliery which "ecame the forerunner of the direct deliery system Aqua. The concept of usin$ shippin$ "o;es and $allon2$allon usin$ a fleet of specially desi$ned Aquaconsistently makin$ sales to rise up to the end sales fi$ures Aqua reach two trillion dollars in %&/5 7%8 In %&/+, a second A1A Factory was esta"lished in Pandaan , =ast aa in an attempt to $et closer to consumers in the re$ion A year later, occurs in the form of product
deelopment Aqua 44- ml P=T packa$in$ This deelopment makes the product Aqua "ecome more qualified and more safe for consumption In %&&5, Aqua "ecame the first mineral water plant which implement production systems in line at the factory !ekarsari Water processin$ and packa$in$ manufacturin$ A1A done simultaneously The results of the inline system is newly created A1A "ottle can "e filled with clean water immediately at the end of the production process, so that the production process "ecomes more hy$ienic In %&&/ , due to intense competition and the emer$ence of new competitors, >isa Tirto as owner of Aqua olden !ississippi after the death of her hus"and Tirto 1tomo, sellin$ shares to 0anone roup on + #eptem"er %&&/ The acquisition is considered appropriate after some way deelopment is not stron$ enou$h to sae Aqua from the threat of new competitors This step is an impact on product quality improement and put A1A as "ottled mineral water producer (drinkin$ water), the lar$est in Indonesia In 4---, coincidin$ with the turn of the millennium, the la"eled product launches 0anone Aqua2Aqua
Post$Acquisition
0anone increases stake in PT Tirta Inestama from +-C to '+C, so that 0anone later "ecame the maDority shareholder of Aqua roup Aqua presents a new $lass "ottles of /- ml on % .oem"er 4--% %&&'
>ar$e floods that hit akarta in late moin$ company to help people and also the employees themseles affected Aqua them Aqua won a landslide ictory in the eent Indonesian Best Brand Award =ntry into force of the *ollectie >a"our A$reement 7*>A 4--4 2 4--+8 on une %, 4--4 %&&(
The e;pansion of production actiities Aqua roup followed "y the inau$uration of a new factory in Elaten in the early years =fforts to inte$rate the company6s work processes throu$h the implementation of #AP (#ystem Application and Products for 0ata Processin$) and 3?I# (3uman ?esources Information #ystem)
%&&)
The launch of the new lo$o Aqua Aqua "rin$s purity of nature "oth in terms of content and outward appearance Aqua Aqua Splash launches new ariant of #ruit, types of "ottled water were $ien a straw"erry flaor essences and oran$e2 man$o This product launch Aqua ori$inally wanted to stren$then its position as a manufacturer of "eera$eActually A1A #plash f Fruit is not the usual mineral water, "ut in the cate$ory of beerages. #o in sales should not "e dried as mineral water products, "ut should "e put in the refri$erator or a coolin$ "o; 1nfortunately, it6s not too noticed "y consumers due to the lack of sociali9ation "y the Aqua In the same year, Aqua conduct layoffs (layoffs) the mass of the entire plant, includin$ the depot and headquarters %&&*
0anone to help ictims of the tsunami in Aceh n #eptem"er 4', A1A produce !IG.=, nutritious drink that is a product of 0anone !i9one comes in two flaors, namelyorange li$e and passion fruit. %&&+$%&&,
0anone seeks to create a factory in #eran$, "ut "ecause 0anone demonstrated "y local residents, the ?e$ent, Parliament and .s, and een more so the case has reached the oernor of Banten which is not a secret is the dau$hter of 6ruler6 Banten then 0anone forced to 6lose6 or cancel manufacture factory in #eran$ 0anone could actually succeed in makin$ factory in #eran$ if 0anone wanted to make a pu"lic facility that is Water for local residents, "ecause it actually takes people around the only Water instead of Dust a surey or een $reenin$ This condition unfortunately it is used "y a handful of people to search for 6profit6 priate %&&-
0anone will "e$in to create a new factory in *ianDur, this is a diersion from the factory Attack on which construction was temporarily suspended %&'&
Aqua roup e;perienced a si$nificant chan$e in the or$ani9ational structure and operations The chan$e is the process of delisting PT Aqua olden !ississippi from the Indonesia #tock =;chan$e (I0H) for arious cases so that the status of a le$al entity PT A! "ecame a priate company Aqua also introduced a new innoation in $allon lid to keep the purity of nature
%&''$%&'%
Aqua or$ani9ed campai$n %t&s in $e to sociali9e healthy life to consumers %&'( Aqua Aqua held )& years. anniersary pro$ram Aqua +-th with a ta$line To/ether 0or Indonesia. with the launch of a new lo$o
Packa$in$ Aqua % Plastic cups 1plastic cup23 4+-ml 4 PT3 -ml, :--ml and %5--ml Gallon3 %& liters + 4G5 1returnable /lass bottle23 /-ml !i9one Mi6one an isotonic "eera$e "rands from manufacturers Aqua nutritious !i9one
aaila"le in 5--ml P=T "ottles in si; flaors< •
>ychee >emon
•
ran$e >ime
•
Apple uaa
•
!an$o Eweni
•
*ocopina
•
Fres6in uicy #traw"erry
•
Fres6in *rispy Apple
!i9one is also aaila"le in a %5 liter P=T "ottles that are temporarily aaila"le in >ychee >emon flaor
O4GA7I8ATIO7A9 :T4UCTU4
As to the structure of society to$ether PT Aqua olden !ississippi T"k< A eneral !eetin$ of #hareholders @ !# B Board f *ommissioners * !ana$ement • President • 0irector 0 *ompany #ecretary = 0irector of Finance Financial • Accountin$ • F 0irector of marketin$ • #ales
!arketin$ Personnel director • ?ecruitment selection • Trainnin$ 0eelopment • Personal administration • #ecurity 3 0irector of production peration • Administration •
•
