Company Name:
CitiFarmers, Inc. Brand Name:
Ambree’s Ambree’s Product Name:
Meatless Patty Brand Image:
Company & Brand Logo
Cit
Farmer
Meatless
Features
Ambree’s Meatless Patty is healthier alternative product to beef burger patty. It is made mainly of vegetables lie banana blossom !puso ng saging", chayote !sayote", moringa !malunggay" and potatoes !patatas". #he meatless patties are delicious yet affordable. Its pacaging is made in detail to protect its form and ensure freshness, and these patties easily translate to complete burger satisfaction. It comes in pacs of si$. It can be served %ith bun or can be partnered %ith rice. Advantages
Most of the parts of a banana tree are very useful and banana blossom is not an e$ception. &anana blossom has good medicinal properties. &anana blossom has methanol that possess anti'o$idant. It stabili(es free radical formed that can lead to several chronic conditions including cancer and heart disease. &anana blossom can also help deal %ith e$cessive bleeding during menstruation. It increases progesterone and reduces bleeding associated %ith menorrhagia. Another health benefit is that it may reduce blood sugar level. It has dietary fibers, proteins and unsaturated fats. It is rich in vitamin A, C and ). #hese mae banana blossom an e$cellent health food and a good source of healthy nutrients. *ie the tomato, chayote is actually a fruit that is used as vegetable. )ating chayote is a good %ay of increasing fiber consumption. Fiber helps control blood sugar levels and lo%ers cholesterol, %hich promote healthier cardiovascular system. Chayote also aids %eight loss because it only contains +.- calories and ./ gram of fats. It is an e$cellent source of folate that help prevents homocysteine build'up. In addition, chayote provides essential vitamins lie thiamin, pyrido$ine, and riboflavin. It has trace minerals lie iron, manganese, phosphorus0 (inc and calcium that help maintain healthy metabolism, immune system and strong bones. Moringa 1leifera !Malunggay" is no%n as the 2Miracle #ree2 because all its parts are helpful for health. 3cientific research can prove that it has many health benefits because gram for gram, moringa leaves contain it contains seven times more vitamin C from oranges, four times more calcium in mil, four times more vitamin A in carrots, three times more potassium than in bananas and t%o times more protein from mil.Moringa also has large (inc 4uantities. If its leaves %ere to be eaten by one and all, the %orld %ill be free of anemia as it contains three times more iron than spinach.
Moringa also helps in balancing the cholesterol and sugar levels in the body. It also contains essential amino acid. Its leaves can be consumed to stimulate metabolism. For lactating mothers, moringa consumption has sho%n dramatic increase in the 4uantity of breast mil.It is also famous for its anti'bacterial properties. #he paste of the moringa leaves is said to beautify the sin and is hence applied by %omen regularly. Moringa protects the liver and idneys. It can also be used as a %ater purifier. 1verall, it contains more than 5 nutrients and 6- types of antio$idants, %hich maes it the most nutritious plant on earth.
#he tubers lie potatoes are one of the richest sources of &'comple$ group of vitamins such as pyrido$ine !vitamin &-", thiamin, niacin, pantothenic acid and folates. #hey also contain ade4uate amounts of many essential minerals lie Iron, manganese, magnesium, phosphorous, copper and potassium. Potatoes are also one of the finest sources of starch, vitamins, and minerals. Potatoes ran highest for potassium content among the top 7 most fre4uently consumed ra% vegetables and fruits. #hey are an e$cellent source of vitamin C that acts as an antio$idant stabili(ing free radicals, thus helping prevent cellular damage. #hey are absolutely fat, sodium and cholesterol free. #hey are very good natural sources of both soluble and insoluble fiber. #he dietary fiber helps prevent constipation, decrease absorption of dietary cholesterol and thereby, lo%er plasma *8* cholesterol. For the same reason, potato is considered as reliable source of carbohydrates even in diabetics. #hey can also help protect our body from colon polyps and cancer. Benefits
Ambree’s meatless patty can be a better choice to those people %ho are on a %eight loss plan or those %ho %ants to mae healthier choices to foods. /. Ambree’s meatless patty is a lo%' fat and lo%' calorie food. For those %ho %ant to lose %eight but you don2t %ant to drastically change diet, a veggie burger maes an ideal addition to daily menu. 7. It has no preservative added. Preservatives are additives that you %ill commonly find in processed foods. Preservatives are added in order to e$tend their shelf life. #his may be a benefit for the food manufacturers, but there is a big health' related dra%bac for consumers. Preservatives such as those in meat burgers contain sodium nitrites, %hich can lead to life'threatening diseases such as brain cancer or leuemia. +. It is rich in fiber. Ambree’s meatless patty does not only help maintain %eight and avoid bacterial infection, but can also help prevent serious diseases such as colon cancer, and beneficial for the heart. Ingredients
7 ilos banana blossoms, chopped
9 ilos potatoes, chopped
9 ilos chayote, chopped
malunggay
7 pcs. 1nions, chopped
/ clove garlic, chopped
ilos cornstarch
7 eggs
Supplier
;uan Pastor Memorial Public Maret, &atangas City
Production Process
/.
onion and garlic. Add the chopped banana blossom.
potatoes, chayote, malunggay and
6. In a different bo%l, dissolve the cornstarch into the beaten eggs ?. Combine the mi$ture and the saut>ed vegetables. -. 3hape into patties then fry it in a pan.
Target ar!et
#he target marets of the proposed products are the follo%ing: •
@oung children in elementary ! -'/ "
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#%een !'/7"
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@uppies !7?'+?"
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#eenagers !/+'/5"
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Middle Aged! !+-'??"
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=or &eginner !/5'75"
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Adults !??'-"
"istri#ution •
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8istribution of the proposed product is a %ay to reach out to the public. ere are the distribution strategies that the company %ill use: 8irect 3elling' the product is available at the Citifarmers, Inc. Factory located at &atangas City. Consignment' it is one of the effective %ays to mae the product available to all. #he product %ill be displayed to malls, groceries stores and other companies. #hese products %ill be held for sale. #hrough lin mediating or retailers' #he product can be sold from the retailer or sari'sari stores. Selling Price
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8irect Materials
P /+.?
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8irect *abor
B
.77
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Factory 1verhead
B
.-?
7.+
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Mar' up !P 7-.? $ +D"
B
.?//
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3elling Price
P +-./ or P +. per pac
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$ % at
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Fr e e # a sti n g
o '
$ % o
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P ro p o n e nt s
$% ere
$%en
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3tart: *aunc hing 8ay
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8urati on: #%o %ee
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Citi mart &ay City Mall , 3M 3up erm are t
o '
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Put up a stall insid e groc erie s stor es
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u c % P ? , ' P ,
s
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1 nli n e A d
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P ro p o n e nt s
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< a di o A d
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8i s c ; o c e y
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3tart: A month befor e its launc hing
&ata nga s
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8urati on: Entil the produ ct
3tart: A %ee after the produ ct’s launc hing
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8urati on: It %ill
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1n soci al med ia lie Fac ebo o and Inst agra m
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for free food tasti ng of the prod uct Pro pon ents %ill pro mot e the prod uct by uplo adin g pict ures and post ing prod uct profi le to soci al med ia A Gingl e %ill be com pos ed and it %ill be aire
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n o n e
P / ,
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# H C o m m er ci al
A F ) J 7 / ? !A si a F o o d ) $ p o
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C o m m er ci al M o d el s
P ro p o n e nt s
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run for a minut e, thrice a day for + month s. 3tart: A month after
d in radi o stati ons
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8urati on: #he #H comm ercial %ill run for a minut e, t%ice a day for
3tart: 7nd %ee of 3epte mber
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8urati on: four days
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Abs' Cbn Prov incia l et %or
=orl d #rad e Cen tre, Man ila Phili ppin es
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#he #HC %ill be aire d and its goal is to ma e the con sum er a%a re of the prod uct A %ay of publ ic noti ce by Goini ng e$hi bits and trad e sho %s to infor
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P 7 6 ,
P / / ,
7 / ?"
m and pers uad e its mar et.
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!P u bli cit y s h o % s a n d pr o m ot io n s" K) a sy A m br e e’ s < e ci p eL
K 8i s % e nt o
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P ro p o n e nt s
P ro p o n e nt
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3tart: =hen the produ ct beco mes availa ble to mare t
3tart: month s after lanchi ng
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Post ed at the side of the pac agi ng cont aine r
Citif arm ers Inc. loca ted at
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#he prop one nts %ill crea te reci pes that %ill sho %ca se the prod uct. &ul buy ers can get disc ount
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P / , ?
) s t i m a t
m al a i p ar a a y 3 u i L
s
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! % h ol e s al e pr o gr a m " ar!eting Strategies
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um inta ng Ibab a, &ata nga s City
s %he n they buy lum p sum prod ucts .
e d
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c o s t o f P , a n n u a l l y
