Ajzen’s Theory of Planned Behavior and Social Media Use

AJZEN’S THEORY OF PLANNED BEHAVIOR AND SOCIAL MEDIA

1

AMERICAN JOURNAL OF PSYCHOLOGICAL RESEARCH Volume 8 Num!e" 1 Su!m#$$e%& Au'u($ 1) *+11 Re,#(#o-(& Fe!"u."/ *+ *+1* A00e$e%& Fe!"u."/ *1 *+1* Pu!l#(2e%& M."02 1 *+1*

Ajzen’s Ajzen’s Theory of Planned Behavior and Social Media Use by College Students Re!e00. C.me"o- H.",e/ G#-(!u"' M#02.el 3e($2o44 .-% Ro5ue V6 V6 Me-%e7 Te.( S$.$e U-#,e"(#$/9 S.S .- M."0o( Em.#l& 2'+1:$($.$e6e%u ABSTRACT

The Theory of Planned Behavior (TPB) predicts that planned behaviors are determined by behavioral intentions which are largely influenced by an individual’s individual’s attitude toward a behavior, behavior, the subjective norms encasing the execution of the behavior beh avior,, and the individual’s perception of their control over the behavior (j!en, "#$%)& j!en’s theory has been used to predict an array of behaviors ('artin et al&,  "* +uine  -ubin, "##$* .tone, /awahar /awa har,,  0isamore, ")& .ocial networ1ing sites are defined as online products such as 2aceboo1, 'y.pace, Twitter Twitter,, or other websites focused on maintaining and3or building relationships& The current study surveyed " participants about their use of these sites and a nd projected assistance offered to others with social networ1ing among hypothetical friends and relatives at ages4 , 5 and 6 years& Participants7 age varied from "8 to $ years or older (' 9 &:$)  &:$) and was comprised of $" males, "58 females& The purpose of this study was to assess the effectiveness effectiveness of the TPB in predicting predicting students’ use of social networ1ing sites (.;.)&

*

-ubin, "##$) or the cessation of addictive behaviors (
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AJZEN’S THEORY OF PLANNED BEHAVIOR AND SOCIAL MEDIA Table )

@orrelations for @omponents of j!en’s Theory of Planned Behavior and .ocial 'edia se among @ollege .tudents (n9:") Como-e-$ 1

*

I-$e-$#o- 

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Be2.,#o" *

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681

Be2.,#o" 

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6)81

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I-$e-$#o- 

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Pe"0e#,e% Be2.,#o".l Co-$"ol 

688

Pe"0e#,e% Be2.,#o".l Co-$"ol 

681

Pe"0e#,e% Be2.,#o".l Co-$"ol *

68+*

Pe"0e#,e% Be2.,#o".l Co-$"ol 

68+1

Pe"0e#,e% Be2.,#o".l Co-$"ol 1

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11

A&&endi* A

"n the ans+er ,ey- &lease do not fill out any &ersonal infor.ation /e0g0 na.eid nu.ber10 T2#( #( .- .-o-/mou( (u",e/ .!ou$ $2e u(e o4 (o0#.l -e$.@ P."$#0#.-$(’ 02.".0$e"#($#0( >!@ U(e o4 So0#.l Ne$0@ P"e%#0$o"( o4 Be2.,#o" >%@ Be2.,#o" .-% >e@ H/o$2e$#0.l (0e-."#o(6 P'$AS$ A!S2$R T%$ A!"!3M"US SUR4$3 5U$ST"!S %"!$ST'3 A!# (AT%(U''30 3"UR S!C$R$ TRUT%(U'!$SS S !$C$SSAR30 )0 (or. >1@ Yello< >*@ Pu"le Section A6 Partici&ants’ characteristics 70 Age in 3ears >1@ 18 >*@ 1? >@ *+ >@ *1 >@ ** >@ * >)@ * >8@ * >?@ * >1+@ *) o" ol%e" 80 Se* >1@ M.le

>*@ Fem.le

90 $thnicity >1@ 32#$e >*@ N.$#,e Ame"#0.- >@ Bl.0= >@ A(#.- >@ L.$#-o >@ B#9R.0#.lMul$#9R.0#.l >)@ O$2e" >8@ P"e4e" -o$ $o .-(1@ Ye( >*@ No


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n this survey- social net+or,ing refers to services such as (aceboo,- MyS&aceT+itter- or any other online service that is focused on ,ee&ing
f any ite. on this &age does not a&&ly to you /for e*a.&le- you are an only child +ith no siblings1- then leave the ite. blan,0 n the follo+ing section- evaluate the a.ount of ti.e s&ent using social net+or,ing /)1 being lo+ to /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 6 O- .,e".'e e($#m.$e $2e .mou-$ o4 $#me $2.$ you u(e (o0#.l -e$
n the follo+ing section- evaluate ho+ .uch that you agree +ith the state.ents &resented +ith /)1 being lo+ and /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 116 I 2.,e 2ele% . sibling !/ .-(

1

n the follo+ing Sections C > #- evaluate ho+ .uch you agree +ith the state.ents &resented +ith /)1 being lo+ and /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 Section C6 Predictors of Behavior Attitude s ?Attitudes re&resent an individual@s li,es- disli,es- beliefs and o&inions regarding a &articular behavior0 16 I $2#-= $2.$ u(#-' (o0#.l -e$
Subjective !or. ? Subjective !or.s re&resent a &erson@s &erce&tion of i.&ortant others’ /fa.ily friends1 beliefs that he or she should or should not &erfor. the behavior0 *+6 Peole $2.$ ."e #mo"$.-$ $o m e "e0omme-% .-%o" e-0ou".'e $2.$ I u(e (o0#.l -e$
Perceived Behavioral Control ? Perceived Behavior Control re&resents an individual@s &erceived ease or difficulty of &erfor.ing a &articular behavior0 *6 Fo" me ."$#0#.$#-' #- (o0#.l -e$
ntention ? ntention re&resents an indication of an individual@s readiness to &erfor. a given behavior0 +6 I- $2e 4u$u"e I #-$e-% $o u(e (o0#.l -e$

1

6 I l.- $o 0ommu-#0.$e <#$2 o$2e"( u(#-' . (o0#.l -e$e6'6 ulo.% 2o$o( 02.-'e ($.$u(e( e$06@6

Section #6 Behaviors  Behavior re&resents ho+ li,ely an individual +ill &erfor. a given behavior0

6 I u(e (o0#.l -e$
Section $6 %y&othetical Scenarios

n the follo+ing section- evaluate the level of success or a.ount of ti.e s&ent offering assistance in the scenarios &resented +ith /)1 being lo+ and /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 n the follo+ing scenarios 2 is a college student and is a &erson just li,e you0 2 uses social net+or,ing to ,ee& in touch +ith friends and fa.ily0 3 2.( . sibling #- $2e#" 7=’s $2.$ 2.( -e,e" u(e% (o0#.l -e$
3 2.( .- acuaintance #- $2e#" 7=’s $2.$ 2.( -e,e" u(e% (o0#.l -e$
 3 2.( . &arent

1

6 E($#m.$e 2o< mu02 (u00e(( 3 <#ll 2.,e <#$2 'e$$#-' $2e 9= year old &arent
 3 2.( .- acuaintance #- $2e#" 9=’s $2.$ 2.( -e,e" u(e% (o0#.l -e$
 3 2.( . '".-%."e-$ #- $2e#" D=’s $2.$ 2.( -e,e" u(e% (o0#.l -e$
 3 2.( .- .05u.#-$.-0e #- $2e#" D=’s $2.$ 2.( -e,e" u(e% (o0#.l -e$

1

A&&endi* B

"n the ans+er ,ey- &lease do not fill out any &ersonal infor.ation /e0g0 na.eid nu.ber10 T2#( #( .- .-o-/mou( (u",e/ .!ou$ $2e u(e o4 (o0#.l -e$.@ P."$#0#.-$(’ 02.".0$e"#($#0( >!@ U(e o4 So0#.l Ne$0@ P"e%#0$o"( o4 Be2.,#o" >%@ Be2.,#o" .-% >e@ H/o$2e$#0.l (0e-."#o(6 P'$AS$ A!S2$R T%$ A!"!3M"US SUR4$3 5U$ST"!S %"!$ST'3 A!# (AT%(U''30 3"UR S!C$R$ TRUT%(U'!$SS S !$C$SSAR30 )0 (or. >1@ Yello< >*@ Pu"le Section A6 Partici&ants’ characteristics 70 Age in 3ears >1@ 18 >*@ 1? >@ *+ >@ *1 >@ ** >@ * >)@ * >8@ * >?@ * >1+@ *) o" ol%e" 80 Se* >1@ M.le

>*@ Fem.le

90 $thnicity >1@ 32#$e >*@ N.$#,e Ame"#0.- >@ Bl.0= >@ A(#.- >@ L.$#-o >@ B#9R.0#.lMul$#9R.0#.l >)@ O$2e" >8@ P"e4e" -o$ $o .-(1@ Ye( >*@ No

n this survey- social net+or,ing refers to services such as (aceboo,- MyS&aceT+itter- or any other online service that is focused on ,ee&ing
f any ite. on this &age does not a&&ly to you /for e*a.&le- you are an only child +ith no siblings1- then leave the ite. blan,0 n the follo+ing section- evaluate the a.ount of ti.e s&ent using social net+or,ing /)1 being lo+ to /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 6 O- .,e".'e e($#m.$e $2e .mou-$ o4 $#me $2.$ you u(e (o0#.l -e$

1)

86 O- .,e".'e e($#m.$e $2e .mou-$ o4 $#me /ou" &arents u(e (o0#.l -e$
n the follo+ing section- evaluate ho+ .uch that you agree +ith the state.ents &resented +ith /)1 being lo+ and /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 116 I 2.,e 2ele% . sibling !/ .-(

18

n the follo+ing Sections C > #- evaluate ho+ .uch you agree +ith the state.ents &resented +ith /)1 being lo+ and /)=1 being high0 999999919999999*99999999999999999999999999999999999)999999989999999?99999991+99999999 Section C6 Predictors of Behavior Attitude s ?Attitudes re&resent an individual@s li,es- disli,es- beliefs and o&inions regarding a &articular behavior0 16 I $2#-= $2.$ u(#-' (o0#.l -e$
Subjective !or. ? Subjective !or.s re&resent a &erson@s &erce&tion of i.&ortant others’ /fa.ily friends1 beliefs that he or she should or should not &erfor. the behavior0 *+6 Peole $2.$ ."e #mo"$.-$ $o m e "e0omme-% .-%o" e-0ou".'e $2.$ I u(e (o0#.l -e$
Perceived Behavioral Control ? Perceived Behavior Control re&resents an individual@s &erceived ease or difficulty of &erfor.ing a &articular behavior0 *6 Fo" me ."$#0#.$#-' #- (o0#.l -e$
ntention ? ntention re&resents an indication of an individual@s readiness to &erfor. a given behavior0 +6 I- $2e 4u$u"e I #-$e-% $o u(e (o0#.l -e$

1?

6 I l.- $o 0ommu-#0.$e <#$2 o$2e"( u(#-' . (o0#.l -e$e6'6 ulo.% 2o$o( 02.-'e ($.$u(e( e$06@6

Section #6 Behaviors  Behavior re&resents ho+ li,ely an individual +ill &erfor. a given behavior0

6 I u(e (o0#.l -e$

*+

Author !ote

Po"$#o-( o4 $2#( m.-u(0"#$

Ajzen’s Theory of Planned Behavior and Social Media Use

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